Brand Innovators Mobile & Millennials

MiaMi 11-10-15

Brands Tune In To MIllennIals

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Hello and ...

Welcome to Brand Innovators Mobile & Millennials in Miami!

Brandon Gutman Co-Founder

Marc Sternberg Co-Founder

“Know your customer” may be the most important mantra in business today. Perhaps the only thing more important than knowing your customer, is knowing your next generation of customers. For Fortune 500 and other leading brands that means knowing and understanding Millennials --- the future of your business is in their hands.

Millennials --- generally defined as consumers born after 1982 --- are the fastest growing generation on earth, and they will soon be the most influential. Retail industry analysts predict that over the next five years Millennials will have more purchasing power than any other generation. At the same time, they are still forming their own opinions and preferences about different brands, making it even more important for brand marketers to build relationships and engage with these young consumers while the door is still open. Finally, Millennials are the first generation of “digital natives,” consuming virtually all of their media on digital devices.

Brand Innovators Mobile & Millennials will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories and discuss the challenges and opportunities inherent in marketing to Millennials. The goal is to provide you with the knowledge and information that you need to know to ensure your brand’s longterm success.

Thank you to all of our speakers, sponsors, attendees who have contributed to make today’s program such a success. We invite you to participate in the discussion, and to share your thoughts ideas with your fellow brand marketers in the Brand Innovators community, both during and after our event.

Extra special thanks to our friends at Burger King for hosting Brand Innovators Mobile & Millennials.

Enjoy the day and we look forward to seeing you, again, at our next Brand Innovators event in Miami!

Marc Sternberg

Brandon Gutman

Co-Founder

Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.

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www.Brand-Innovators.com

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Brand Innovators Team

Brandon Gutman Co-Founder

Ted Rubin

Acting Chief Marketing Officer

David Teicher

Marc Sternberg Co-Founder

Jared Hopfer

Chief Revenue Officer

Alexander Kanish

Chief Content Officer

Business Development Manager

Maria Sekar

Martina Suess

Program Director

Program Director

What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 18 SPEAKERS ........................................................................ 30 ADVISORY BOARD ........................................................... 35 STRATEGIC ADVISORS .................................................... 39 SPONSORS ...................................................................... 40

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Hello, we’re Salesforce.

We help make your customers love you.

salesforce.com Š 2015 salesforce.com, inc. All rights reserved. Salesforce is a registered trademark of salesforce.com, inc., as are other names and marks herein.

Host

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS, AND AUTHOR OF RETURN ON RELATIONSHIP AND HOW TO LOOK PEOPLE IN THE EYE DIGITALLY @TedRubin Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect with Ted… http://TedRubin.com

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Event Chair

FERNANDO MACHADO SENIOR VICE PRESIDENT GLOBAL BRAND MANAGEMENT, BURGER KING CORPORATION @fer_machado123 Machado is currently SVP Global Brand Management at Burger King, which he joined in March of 2014 after spending 18 years in Unilever. Fernando’s work has been acclaimed worldwide.

He was named Grand Brand Genius by Adweek and as International Marketer of the Year in 2013 (M&M Global). He led the charge in the groundbreaking Dove Real Beauty Sketches campaign, which reached more than 200 million total views online and was the most-watched piece of branded content in history, receiving a total of 6 billion global media impressions. The “Dove Real Beauty” campaign also won 19 Cannes Lion awards in 2013, including the Titanium Grand Prix, bringing Fernando to a total of 30 Lions over his marketing career. His most recent project for Burger King is Proud Whopper. Fernando is based in Miami.

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Perfect location information in every hand.

#1 in Digital Presence Management Yext is the global Digital Presence Management (DPM) leader, helping over 500,000 businesses manage their location and promotional data across 100+ map, app, search engine, and directory partners including Apple, Bing, Facebook, Foursquare, Yahoo, and Yelp.

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Keynote Speakers

MARY DELANO VP | ACCOUNT DIRECTOR, MOOSYLVANIA Mary Delano helps to lead the account service department and new business acquisition for Moosylvania. Mary has over 11 years of marketing experience, including the unique role of being headquartered in her main client’s US Headquarters (Bacardi USA) for over five years. There she worked extensively on millennial targeted programming, helped to launch a number of new products and directed strategy and marketing communications for a variety of above-and below-the-line programs. Now Mary works remotely for Moosylvania, leading a number of new client initiatives and program marketing.

EOGHAN GEOGHEGAN DIRECTOR OF STRATEGIC PARTNERSHIPS, MOMENTFEED Eoghan Geoghegan joined MomentFeed as an early employee in 2011 and has played a central role in the company’s growth where having started as an intern, now leads the company’s largest brand partnerships. Prior to joining MomentFeed, Eoghan worked with Apple in leading local marketing efforts for their Campus Education Programs. The program promotes Apple products, promotions and events to higher education colleges around Ireland. Eoghan holds a honors Bsc. in Business & Management from Dublin Institute of Technology where he specialized in strategic management, new venture creation and completed his thesis on the emergence of viral and social media marketing.

SWEN GRAHAM VP OF CREATIVE + BRAND STRATEGY, FOURSQUARE Swen heads up the Creative + Brand Strategy team at Foursquare. His team focuses on strategic partnerships, creative & marketing, and platform development. Prior to Foursquare, he held positions at Apple, a mobile startup, in the agency world, & ran fundraising for a successful U.S House of Representatives campaign. His spirit animal is the Panda.

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Keynote Speakers

KELLY A. MEYERS SENIOR CREATIVE STRATEGIST, CODE AND THEORY @KELLYANNEMEYERS Kelly Meyers is a Senior Creative Strategist on the Brand Design team at Code and Theory, currently working across both Global and US Market work for Burger King and Maybelline New York. Kelly joined Code and Theory in 2011 as one of the early members of the social media team, helping manage, strategize, and grow the communities for brands like Dr Pepper, Snapple, Mott’s, Maybelline New York, and essie. She has developed strategies for 360 integrated social campaigns and websites for those brands, including Snapple and essie’s responsive site redesigns. In addition, she’s helped build Maybelline and essie’s presence on emerging platforms such as Tumblr, and content strategies for Maybelline’s blog CITY and The Girl with the Big Eyes mascara campaign. In 2014, Kelly expanded into QSR by helping Burger King relaunch in social and digital marketing. She also helped Burger King dive deep into consumer insights leading to the successful return of Chicken Fries. She has also been a published contributor to Mashable, USAToday.com, SocialMediaWeek.com, and Digital Pivot.

VANESSA PEACE SENIOR MANAGER, BRAND IDENTITY & GOVERNANCE, SOUTHWEST AIRLINES Vanessa Peace is the Senior Manager of Brand Identity and Governance at Southwest Airlines. A well rounded brand strategy and marketing professional with over 14 years of experience, Vanessa has worked on both the agency and client side of advertising development. She has an in-depth knowledge of the travel industry, and 10 years of experience focused on airline advertising, increasing brand awareness, establishing brand consistency and elevating customer brand experience. Vanessa is proficient at composing and managing multi-million dollar budgets while redefining and implementing production and account management processes.

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Keynote Speakers

BRADLEY PITTS AMERICA’S HEAD OF CUSTOMER INSIGHT, AIG Brad Pitts is Vice President, Americas Head of Customer Insight for AIG, a position he has held since 2014. He is an ardent advocate of customer centric business practices and marketing strategy, frequently challenging long held organizational understanding in favor of evidenced-based decision making.

He leads a team of insight professionals that covers all of AIG’s Consumer Lines products across 10 countries from Canada to Argentina. Brad joined AIG in May 2012 as the Head of Product Development for Latin America from American Express where he worked for the previous 10 years. During his tenure at American Express he held roles in Miami; San Juan, Puerto Rico and New York focused on corporate finance, strategic planning, product management, customer loyalty marketing and product development, all with a strong focus on the international business. Brad has Bachelor’s degrees in both Finance and Spanish, both from the University of Florida, and currently resides in Miami.

JENNY WATSON VP OF DIGITAL MARKETING & DIRECT, AUTONATION Jenny has held a number of global executive marketing and operational roles based both in the US and in China.

She has spent the last 13 years in eCommerce companies predominantly in the travel industry where she spent 8.5 years with Expedia. Jenny is currently with AutoNation (a Fortune 200 automotive retailer) leading all digital marketing programs and technical infrastructure to support those programs. Being customer centric, bridging the gap between the online and offline customer experiences and evaluating the effectiveness of the marketing investment are key components of AutoNation’s digital strategy.

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Keynote Speakers

JEREMY WALLS SVP & CHIEF MARKETING OFFICER, MIAMI DOLPHINS Jeremy Walls is in his third season with the Miami Dolphins and his first as the team’s senior vice president and chief marketing officer having been named to the position in January of 2015.

For the previous two years, he served as the Dolphins Chief Revenue Officer. In his new role, Walls takes his considerable experience and success in sales and service to lead the team’s marketing, creative, ticket sales/operations and entertainment efforts. Under Walls’ leadership in 2014, the Miami Dolphins had the highest season ticket member renewal percentage in five years and set an all-time NFL record in-group sales. As a result, the Miami Dolphins had the largest percent increase in the NFL in home attendance, leading to a 20 percent increase in overall ticket sales versus 2012. Walls joined the Dolphins from the San Diego Padres where he served as vice president of ticket sales, service and operations. At San Diego, he oversaw the Padres ticket sales department, which included season tickets, groups, suites, services, operations and CRM/strategy. Walls is a graduate of Mount Vernon Nazarene University, where he received his degree in Sports Management.

Walls and his wife, Maile, live in Weston, Fla. with their daughter, Kaelin, and son, Kostner.

RAY RAMDIN DIRECTOR, DIGITAL MERCHANDISING AND COMMERCE, JARDEN CORPORATION Ray Ramdin is the Director of Digital Merchandising and Commerce at Jarden Corporation, where he is responsible for online sales of multiple brands though product, promotions, website features and functionality as well as channel sales from email, mobile, affiliates, paid search and organic search.

Ray is a strategic leader that leverages ecommerce, marketing and merchandising expertise to position and accelerate digital transformation across Fortune 500 companies. He has proven ability to develop brands by creating actionable strategies, identifying and capitalizing on specific market opportunities and positioning both start-up and mature brands for sustainable growth. Ray is recognized by peers for cross-functional leadership with a proven track record of building winning teams.

Ray has over a decade of experience and knowledge across multiple areas of multichannel, multibillion dollar, Fortune 500 companies. Prior to joining Jarden, he was the Director of eCommerce Business Performance at Office Depot, where he maximized online sales and profit through online merchandising, promotions and ecommerce feature functionality improvements.

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Agenda TUESDAY, NOVEMBER 10, 2015 BURGER KING, MIAMI 8:00 am

BREAKFAST HOSTED BY BURGER KING

8:45am

WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer, Brand Innovators Event Chair: Fernando Machado, Senior Vice President Global Brand Management, Burger King Corporation Host: Ted Rubin, Strategic Advisor, Acting CMO, Brand Innovators, and author of Return on Relationship and How To Look People in The Eye Digitally

9:00 am

MARKETING TO MILLENNIALS: THE X FACTOR Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation.

At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available to them — including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers.

Moderator: Salesforce Ryan Bonifacino, Chief Marketing Officer & SVP Digital, Alex and Ani Fernando Machado, Senior Vice President Global Brand Management, Burger King Corporation Guillermo Morrone, VP Head of Global Consumer Content Strategy, MasterCard Ali Frost Osiecki, VP, Marketing, Great White Shark Enterprises CONTINUED ON PAGE 20

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Agenda 9:35 am

KEYNOTE — THE PARTICIPATION GAME: MOOSYLVANIA MILLENNIAL RANKING REPORT Mary Delano, Vice President, Account Director, Moosylvania

Join us for the latest round of our research on the Millennial generation. Building on three years of surveys and panels with this important influencer target, this Millennial Brand Ranking Report demonstrates which brands are connecting with Millennials and which ones aren’t, no matter how much they spend on advertising.

9:55 am

KEYNOTE Jenny Watson, VP of Digital Marketing & Direct, AutoNation

10:15 am

ENTERTAINMENT AND CONTENT 2015: MILLENNIALS AND GEN Z Marketers have barely begun to figure out millennials, a generation so nuanced their media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z. Key to engaging this new group of consumers is content. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. This panel will explore what we’ve learned about Millennials and Gen Z so far, through the lens of the entertainment and content: Movies, Video, Music, Gaming and more.

Patrick Arthur, Director of Marketing, Miami Dolphins & Sun Life Stadium Adam Gagliardo, Senior Director, Media and Communications, Burger King Surf Melendez, Managing Director, Content and Creative Services, Miami Dolphins & Sun Life Stadium Alex Polanco, Manager, Mobile & Web Engagement Products, Celebrity Cruises

10:50 am NETWORKING BREAK 11:10 am

KEYNOTE: HEARTS, MINDS AND BURGERS: HOW BURGER KING IS CREATING BRAND LOVE Fernando Machado, Senior Vice President Global Brand Management, Burger King Corporation Burger King has been in the market since 1954. The Whopper sandwich, its most famous product and America’s favorite burger, is an icon in the fast food industry. But how to stay relevant these days? How to keep connecting to people at a deeper level? This presentation will touch on how Burger King is working to CONTINUED ON PAGE 22

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Agenda differentiate itself in the very competitive quick service restaurant environment.

Topics like consistent thru clarity of purpose, brand behavior and risk taking will be discussed and showcased as part of some of the recent successful activities of the brand such as Proud Whopper, Big King Tattoo, and Peace Day Burger. And, yes, you can have fries with that.

11:30 am KEYNOTE: THE INTERSECTION OF MARKETING + LOCATION DATA Swen Graham, VP of Creative + Brand Strategy, Foursquare

11:50 am SUCCESS STORY

Vanessa Peace, Sr. Manager, Brand Identity & Governance, Southwest Airlines

12:10 pm A SNEAK PEAK AT THE BRANDS CONSUMERS THINK ARE LUXURY

Robyn Lindars, Grill Girl & Director of NetBase

Enjoy an early look at the NetBase global luxury study, which unveils which brands consumers view as luxury – and learn who gained steam or lost traction since last year. One to Watch!

12:30 pm LUNCH HOSTED BY BURGER KING 1:30 pm

FIRESIDE CHAT Jeremy Walls, SVP & Chief Marketing Officer, Miami Dolphins Q&A conducted by Swen Graham, VP of Creative + Brand Strategy, Foursquare

2:00 pm

KEYNOTE – LOCAL SEO FOR THE MULTI-LOCATION BUSINESS Eoghan Geoghegan, Director of Strategic Partnerships, MomentFeed The rise in mobile technology has created an opportunity for brands to engage with consumers with information from the brand that is local and relevant. The problem is that large multi-location brands are becoming invisible in local search.e.

2:20 pm

HOW MILLENNIALS SHOP: EXPLORING NEW HABITS IN MOBILE, COMMERCE & RETAIL Nearly 80 percent of millennials own a smartphone, yet 63 percent of them CONTINUED ON PAGE 24

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Discover how smart brands plan for the moment on Twitter.

Follow: @TwitterAds Read our blog: advertising.twitter.com

Agenda don’t have a credit card. The first mobile generation is upending everything we know about shopper behavior, as they use their devices to shop smarter, faster and cheaper. This session will explore trends related to how millennials shop, including mobile wallets, mobile advertising options and how innovative retailers are changing the paradigm by embracing them in creative ways throughout the ecosystem where they spend no less than half of their time online.

Moderator: Eoghan Geoghegan, Director of Strategic Partnerships, MomentFeed Jose Nino, Vice President of E-Commerce, Marketing, Perry Ellis International Ray Ramdin, Director, Digital Merchandising and Commerce, Jarden Corporation

2:55 pm

SUCCESS STORY — MR. COFFEE REBRAND Ray Ramdin, Director, Digital Merchandising and Commerce, Jarden Corporation

3:20 pm

NETWORKING BREAK

3:40 pm

KEYNOTE - ONLINE IDENTITIES AND IMPACT ON GEN Y+Z CONSUMERS Kelly A. Meyers, Senior Creative Strategist, Code and Theory According to GlobalWebIndex, 60% of Gen Y globally say it is important that they are connected at all times. Access to data and being connected is now considered the norm, and not a privilege. The next generation of consumers sees mobile devices as an extension of themselves - not a telephone. So, what does this mean for marketers and their role across the complex levels of online connectedness and user identities online? This presentation will cover the ins-and-outs of how Gen Z and Gen Y view themselves online, manage their relationships and identities across multiple social networks, and how this impacts digital marketing.

4:10 pm

TAPPING INTO MOBILE: HOW AND WHY MARKETERS SHOULD PRIORITIZE ‘EXPERIENCE’ The “on demand” generation opts out of everything except their mobile devices, where marketers must earn the attention of audiences by using the unique properties of mobile technology and data to create more highly focused and engaging experiences. Exploring the intersection of data and commerce, this session will delve into the myriad ways marketers can create richer, more personalized and meaningful mobile experiences that engage the consumer and ultimately impact the bottom line.

Moderator: Rory Stern, Director, Enterprise Sales, Yext CONTINUED ON PAGE 26

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MO OSY LVA NI A PR ESE NTS

THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.

FOR MORE INFORMATION, CONTACT:

NORTY COHEN, FOUNDER/CEO MOOSYLVANIA

314-644-7901 • NORTY@MOOSYLVANIA.COM

Agenda

Alex Buznego, Director, Business & Digital Innovation, Miami Marlins Tiffany DiPanni, Marketing Manager, Callaway Golf, Perry Ellis International Jennifer Klein, Senior Digital Marketing Manager, ADT Matt Schweers, Digital & Relationship Marketing, Porsche Cars North America

4:45 pm

POV - BUILDING A CUSTOMER-CENTRIC COMPANY IN A DIGITAL WORLD Bradley Pitts, America’s Head of Customer Insight, AIG Today’s top brands know that creating a customer-centric company is a necessity for thriving in a consumer-powered world. Consumers have more choices than ever before and are empowered by digital channels, giving them more ways to buy, recommend and communicate with companies, creating a more evident tension between product, marketing and sales departments. Hear how one of the world’s oldest financial industries is building customer-centric cultures, why getting closer to the customer is crucial to growth and how they are developing lasting relationships with consumers.

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5:15 pm

‘40 UNDER 40’ CLASS OF 2015 AWARDS PRESENTATION

5:30 pm

‘40 UNDER 40’ CELEBRATION HOSTED BY BURGER KING

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Markeeng that Maaers

Pear enables brands to build real relaaonships with communiies at scale.

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Unlock Your Brand Code

New York • Atlanta • Boston • Chicago • Dallas • Los Angeles • San Francisco

Every brand has a unique code—a set of signals hidden in the data of daily life. Dstillery analyzes billions of these signals to reach a bigger, better audience for every brand.

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Speakers PATRICK ARTHUR

Director of Marketing, Miami Dolphins & Sun Life Stadium

Patrick Arthur is the Director of Marketing for the Miami Dolphins & Sun Life Stadium.

He’s worked with the team since 2006, when he joined as an intern. Since then, Patrick has held positions including Corporate Communications Coordinator and Marketing Manager. He holds a Bachelor’s degree in Sports Management from the University of Florida.

ALEX BUZNEGO Director, Business and Digital Innovation

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RYAN BONIFACINO

Chief Marketing Officer & SVP Digital, Alex and Ani Ryan Bonifacino oversees e-commerce, digital marketing, advertising technology and customer experience as the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and 2013 revenues of over $230 million, Alex and Ani is currently the fastest growing mid-sized retailer in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in assets.

TIFFANY DIPANNI Marketing Manager, Callaway Golf, Perry Ellis International

Alex Buznego recently completed his fourth season with the Miami Marlins. Buznego oversees Digital Marketing, Analytics and elements of business strategy. He received his bachelor’s in Philosophy, Political Science and Economics from the University of Pennsylvania, and his master’s in Business Administration from the University of Miami.

Born and raised in Miami, he serves at a board level with nonprofit organizations: Roots of Hope and Switchboard of Miami, was a member of Class VII of The Miami Foundation’s Miami Fellows program and is currently a member of Leadership Florida’s Connect Florida program.

Tiffany DiPanni is the newest addition to Perry Ellis International’s sport marketing team. As the marketing manager for Callaway Golf apparel, she is responsible for all efforts aimed towards increasing brand awareness and supporting sales. Callaway is the only true authentic golf brand in its industry with distribution channels in major retail stores, green grass golf shops and e-commerce.

Tiffany previously served as CMO of the largest privately owned medical rehab group in South Florida for five years where she led the company into the digital marketing realm. With sports as her passion, she has also worked for the South Florida Super Bowl Host Committee, the Executive Women’s Golf Association, and the Ladies Professional Golf Association.

Get Social: @Brand_Innovator #bisummit

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✑✍❚❁❐❆✿❄❉■❇❂❁▼▲✿❁❂❃❄❅❆❇❈❉❊❋●❍■❏❐❑❒▲▼◆❖◗❘❙❚❀✑✒✓✔✕✖✗✘✙✐✍✝✻✽✼✛✌✎✏ ✡✢✣✤✥✦✧★✩✪✫✬✭✮✯✰✱✲✳✴✵✶✷✸✹✺❞✁✠✃✄☎✾✆☛✈✉✿☞❛❝❜✚✜✞✟ marriot_light_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" €$€£¥₩฿руб marriot_light_italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriott_med_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriott_med_italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriott_bold_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? åç´ƒ©˙ˆ˚¬µ˜øœ®ß†¨¥`¡™£¢§¶•ªº–“‘«…æ÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriott_bold_italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? åç´ƒ©˙ˆ˚¬µ˜øœ®ß†¨¥`¡™£¢§¶•ªº–“‘«…æ÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriot_condensed_light_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriot_condensed_medium_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб

Let us handcraft the perfect cocktail.

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Let us help you remember what it feels like to be sun-kissed.

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Let us replace fluorescent lights with a stunning sunset.

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Let us make time irrelevant for a week.

Comfort You – The ideal package to create fond memories for the entire family. Includes breakfast for two and up to a $100 daily resort credit. For reservations, contact your travel professional, call The Ritz-Carlton at 800-241-3333 or visit ritzcarlton.com/southbeach.

Offer subject to availability; cannot be combined with any other offer. Advance reservations are required; rates do not apply to groups. Rates listed are per room, per night, single or double occupancy, and exclusive of taxes, gratuities and other charges unless otherwise noted. Hotel and resort credits cannot be used toward room rate, tax, resort fee or gratuities. Credit cannot be reimbursed or exchanged if not used. Credit must be used during stay. ©2015 The Ritz-Carlton Hotel Company, L.L.C.

Speakers ADAM GAGLIARDO

Senior Director, Media and Communications, Burger King Corporation Adam Gagliardo currently oversees media and communications for Burger King across social and digital media, traditional media and public relations. Adam has transformed Burger King’s social media presence since joining the company as Director of Digital Marketing in 2013. He played a key role in bringing the beloved Chicken Fries back to restaurants in response to fanatical requests on social media. Chicken Fries have contributed to the company’s strong performance over the past year and have since been launched successfully around the world. Prior to joining Burger King Adam spent six years at L’Oreal USA where he launched the social media presences and managed digital marketing for top brands including Maybelline, essie and Garnier.

JENNIFER KLEIN

Senior Digital Marketing Manager, ADT

As Sr. Digital Marketing Manager of ADT, Jennifer Klein has proven to be an innovative and specialized digital marketer. Her intuitive business acumen enables her to maximize leads, drive digital demand and acquire new customers for the nation’s most recognized name in home security. When it comes to producing real, quantifiable results, Jennifer is unequaled. She has produced numerous compelling campaigns in paid social, search, display and video that have exceeded targets and goals. Jennifer began her career at CBS Sports. As a Marketing Manager, she directed the product strategy and marketing communications for their online loyalty program. She soon joined Education Dynamics where she managed the in-house search and social program.

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Get Social: @Brand_Innovator #bisummit

BRANDON GUTMAN

Co-Founder, Brand Innovators @BrandonGutman Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.

ROBYN LINDARS

GrillGirl & Director at Netbase twitter @grillgirlrobyn instagram @grillgirlrobyn Robyn Lindars is the Director of Agency Partnerships for Netbase. A self proclaimed “digital nerd”, she’s been working in the world of Social Media since 2008. Robyn is also the brainchild behind the popular blog GrillGirl.com that documents her adventures behind the grill. Robyn has grilled on the Today Show and has competed on The Food Network’s “Chopped Grillmasters”. The Cooking Channel’s “Foodography” featured her Women’s Grilling Classes as the new Generation of Grilling. Her recipes have been featured in The Huffington Post, Esquire, Women’s Health, and Fine Cooking to name a few… Robyn’s new favorite subject to talk about besides social analytics and Grilling is her 5 month old son, Hunter.

Speakers SURF MELENDEZ

Managing Director, Content and Creative Services, Miami Dolphins & Sun Life Stadium Surf Melendez is the Managing Director of Content and Creative Services for the Miami Dolphins and Sun Life Stadium. Prior to joining the Dolphins, he held Creative Director positions at Adidas and Victors & Spoils. Surf holds a degree in Fine Arts from the University of Florida.

JOSE NINO

Vice President of eCommerce Marketing, Perry Ellis International Jose Niño is a multichannel, Google-certified, eCommerce professional with 15 years experience in the startup, development and management of eCommerce marketing, technology and operations. As Vice President of eCommerce Marketing, he is responsible for several facets of Perry Ellis International’s domestic and international eCommerce business, including P&L, for its direct-to-consumer brands, Perry Ellis, Original Penguin, Cubavera, Rafaella and Callaway Golf Apparel as well as the company’s wholesale e-marketing partnerships. Prior to Perry Ellis, Jose led eCommerce at Cosabella lingerie. He holds a Masters of MIS / E-Commerce from FIU.

GUILLERMO MORRONE

VP Head of Global Consumer Content Strategy, MasterCard Guillermo Morrone graduated from the University of Buenos Aires and has worked in marketing and communications on the client and agency side for over 15 years. At MasterCard, he was previously the VP Head of Merchant Marketing for the Latin America and Caribbean Region and the Head of Marketing for GEO Central. Prior to joining MasterCard in 2007, Guillermo was the Chief Client Officer for the Miami based advertising agency diego+heymann+partners. He managed the relationships with clients such as Visa, Alamo Rent a Car, Disney Parks and Delta Air Lines for Latin America and the US Hispanic markets. In addition, Mr. Morrone led Delta Air Lines’ International Marketing team in Atlanta, GA for three years.

ALI FROST OSIECKI

Vice President, Marketing, Great White Shark Enterprises Ali Osiecki is the Vice President of Marketing at Great White Shark Enterprises. A dynamic and strategic marketing professional with over 15 years of brand management experience across Consumer Packaged Goods, Entertainment, Media and Technology industries, Ali has a successful history of leveraging consumer insights, emerging trends and innovative thinking to develop strategies that drive real business results. She’s held marketing positions at brands including Rally Labs, Sony Corporation of America, Colgate Palmolive and The Weather Channel.

www.Brand-Innovators.com

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Speakers ALEX POLANCO Manager, Mobile & Web Engagement Products, Celebrity Cruises

W. Alejandro Polanco (Alex) is a seasoned, product management leader with 15 years of combined experience in finance, marketing and mobile technology products. Employing a combination of technology and business acumen, he excels in the orchestration, delivery and marketing of complex digital products while driving quantifiable results.

He is a successful team builder, with laserfocus, delivering game-changing Web and Mobile solutions. Alex is the Manager of Celebrity Cruisesâ&#x20AC;&#x2122; Web Engagement and Mobile strategy. He is responsible for over a dozen cross-platform mobile apps and sites, including B2B, B2C and employee-related applications.

MARC STERNBERG Co-Founder, Brand Innovators @MarcSternberg1

Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors.

From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter.

Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

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Get Social: @Brand_Innovator #bisummit

MATT SCHWEERS Digital & Relationship Marketing, Porsche Cars North America

Matt Schweers joined Porsche Cars North America in April of 2014 to oversee Digital and Relationship marketing for the Porsche brand in the U.S. In his current role Matt manages all areas of digital marketing from web site development, SEO, paid search, app development, e-mail marketing and display as well as the direct mail side of the Porsche business. Matt brings fifteen years of brand and direct response marketing experience to his role at Porsche having held previous positions with Starwood Hotels & Resorts and the Atlanta Hawks and NBA working in several digital, traditional and grassroots marketing roles. Matt grew up in Atlanta and earned his B.B.A. in Marketing from Kennesaw State University.

DAVID TEICHER Chief Content Officer, Brand Innovators @aerocles

David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to BrandInnovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager.

He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.

Advisory Board MADHUR AGGARWAL

VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

HAMILTON BROWN SENIOR BRAND DIRECTOR & MANAGING DIRECTOR, TACO BELL FOUNDATION, TACO BELL

LASTON CHARRIEZ SVP MARKETING, WESTERN UNION

B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY

CHRIS CHESEBRO ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA

ERICK DICKENS

JORGE FONTANEZ

VICE PRESIDENT, MARKETING, KING’S HAWAIIAN

VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTI

NICOLE FRALEY

DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

AVP DIGITAL MARKETING, VICTORIA’S SECRET

www.Brand-Innovators.com

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Advisory Board PATRICK CASSIDY

IAN GOMAR

GLOBAL DIGITAL BRAND MARKETING, NEW BALANCE

PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES

MAYUR GUPTA

KIRK HEINLEIN

SENIOR VICE PRESIDENT, HEAD OF DIGITAL HEALTHGRADES

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DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

SCOTT HUDLER

JASON JOHN

VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

ADAM KMIEC

JOHN KOLLER

SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

BOON LAI

VICTOR LEE

VP MARKETING, HEALTH AND WELLNESS, PHILLIPS NORTH AMERICA

SVP DIGITAL MARKETING, HASBRO

JAKE LESTAN

PJ LEWIS

HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER

SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL

Get Social: @Brand_Innovator #bisummit

Advisory Board TRESSIE LIEBERMAN SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL

MICHAEL MA SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA

PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

TARA MCRAE

SENIOR VICE PRESIDENT OF BRAND & MARKETING, PUMA NA

ELLIOT LUM VP STRATEGIC MARKETING, COLUMBIA RECORDS

FERNANDO MACHADO SENIOR VICE PRESIDENT GLOBAL BRAND MANAGEMENT, BURGER KING CORPORATION

ANDREW MARKOWITZ

DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

MASON NELDER

MARC PATRICK

DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

SENIOR BRAND DIRECTOR, NIKE EAST

DEB RADCLIFF

BETH REILLY

SENIOR VP MARKETING, WEST MARINE

BETH REILLY, HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA

www.Brand-Innovators.com

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Advisory Board UMANG SHAH

STEVE SOMMERS

GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

VICE PRESIDENT OF GLOBAL BRAND MARKETING, UNDER ARMOUR

DAVE SPINATO

JOHN STARKWEATHER

GLOBAL DIRECTOR, DIGITAL, HARMAN INTERNATIONAL

REID STEWART

CHAD STUBBS

VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN

SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

CHRIS THORNE CHIEF MARKETING OFFICER, THE HONEST COMPANY

COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA

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EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T

Get Social: @Brand_Innovator #bisummit

GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE

Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen

JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick

SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin

BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis

www.Brand-Innovators.com

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Marquee Sponsor

Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 98 countries and territories worldwide. Approximately 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company’s website at www.bk.com or follow us on Facebook and Twitter.

Title Sponsors

Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an OrganishTM media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele

Dstillery extracts intelligence from desktop, mobile and location data to match a consumer’s digital journey. We empower brands to reach audiences across Mobile, Desktop and Video at moments that matter with unprecedented accuracy. We’re proud to raise industry standards with our unmatched scientific rigor and data quality. Our employees are the driving force behind Dstillery’s 97% client retention rate and the reason that hundreds of the most innovative marketers rely on Dstillery. More information: dstillery.com.

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Get Social: @Brand_Innovator #bisummit

Title Sponsors

Dynamic Signal redefines how companies communicate with the world. Our proven Employee Advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors. Founded in 2010, Dynamic Signal helps hundreds of organizations of all sizes including IBM, Salesforce, GameStop, Domo, SurveyMonkey and Bloomberg. @dynamicsignal

Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways. @IgniteSMA

Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers.

We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability to interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania

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Title Sponsors

NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com. @Netbase

Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability

Salesforce is the Customer Success Platform. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways. @salesforce

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Title Sponsors

Tongal is an open innovation platform that produces and distributes social video content.

Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal

Twitter is an online social network and a microblogging service that enables users to send and read “tweets,” which are messages limited to 140 characters. Registered users of Twitter are able to read and post tweets via the web, SMS or mobile applications. Created in March 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com and more than 200 million monthly active users around the world. It receives a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet. @twitter

Verve is the pioneering leader in location-based mobile advertising. Our customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. We also serve premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties. The Verve “location intelligent” technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. It enables consumer and content brands to reach their desired audiences on the go, out and about, and closer to the buying decision than ever before. Verve has been leading the way in location-based mobile advertising since 2005 and has offices in New York City, Washington D.C., Chicago, Los Angeles, San Francisco, Atlanta, Dallas, Detroit, and San Diego. @vervemobile

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Title Sponsors

xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through award-winning location technology that is precise, measurable and scalable, xAd’s platform pinpoints target audiences by neighborhood, across the country and around the globe at pivotal moments during the consumers’ path-to-purchase. xAd’s platform drives results powered by search-enhanced targeting, ultimately yielding unparalleled performance. Founded in 2009, xAd is headquartered in New York City and has several offices both across the U.S. and internationally. xAd serves more than 1.5 million national and local advertisers, while managing more than 30 billion location-verified ad requests per month. @xadinc

ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ZEFRinc

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Premier Sponsors

The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargoâ&#x20AC;&#x2122;s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign. @Kargo

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Premier Sponsors

Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more, advertising.pearup.com. @Pear_says

Yext is the global Digital Presence Management (DPM) leader, helping over 450,000 businesses manage their location and promotional data across 100+ map, app, search engine, and directory partners including Apple, Bing, Facebook, Foursquare, Yahoo, and Yelp. Based in the heart of New York City with a growing team of 350 employees worldwide, Yext was named one of Forbes Most Promising Companies (2014 & 2015) as well as one of Fortune’s Best Places to Work (2014). Yext’s mission is to help deliver mobile customers to the doorstep of the world’s 50 million businesses by putting perfect location information in the hand of every consumer. @Yext

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