Brand Innovators Mega Trends CES Vegas

LAS VEGAS 1-5-16

Brands Bet on Digital Hosted by

Hello and ...

Welcome to our fourth annual edition of Brand Innovators Mega-Trends in Las Vegas!

Brandon Gutman Co-Founder

Marc Sternberg Co-Founder

Over the past twenty years, the Internet, digital media and advertising technology have radically transformed the way brands engage with their consumers. New formats, such as digital video advertising, social media, and content marketing are forcing brand marketers to think differently about how they market their products and services. In addition, new mobile platforms, including smart phones and tablets are changing consumer behavior and creating opportunities for brands to connect with consumers anytime, anywhere, and on any device, in ways that could never have imagined only a few short years ago. At the same time, breakthroughs in Big Data and analytics, geo-targeting, marketing automation and ConnectedTV are allowing brand marketers to target and personalize their messages in real-time, in new and exciting ways. Welcome to the Digital Age and the next generation of marketing, media, and advertising technology!

Brand Innovators Mega-Trends will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to build loyalty and long term relationships with their consumers. We will hear from some of the best and brightest brand marketers at some of the most iconic brands in the world, about how they are using technology to drive new customers into the purchase funnel.

Thank you to everyone in the Brand Innovators community who contributed to today’s program. We encourage everyone to contribute to our conversation about the digital transformation of the marketing and media industries, both during and after today’s event.

Enjoy the show and we look forward to seeing you, again, at our next event coming soon to a city near you!

Marc Sternberg

Brandon Gutman

Co-Founder

Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.

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Brand Innovators Team Brandon Gutman Co-Founder

Ted Rubin

Marc Sternberg Co-Founder

Jared Hopfer

Acting Chief Marketing Officer

Chief Revenue Officer

David Teicher

Alexander Kanish

Chief Content Officer

Maria Sekar

Program Director

Business Development Manager

Pearl Tam

Program Director

Lucy Handley

Program Director

What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 26 SPEAKERS ........................................................................ 38 ADVISORY BOARD ........................................................... 45 STRATEGIC ADVISORS .................................................... 49 SPONSORS ...................................................................... 50

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MOBILIZING THE FUTURE Consumers and creators are connecting like never

before through AOL’s mobile-first and video-centric capabilities marketplaces. From go90 to Huffington Post, from Emmy nominations to Pulitzers, our global brands enhance your world. At AOL, the future is happening right now—and it’s magnificently mobile.

©2016 AOL Inc. All rights reserved.

Host

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013.

He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January.

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It takes a lot to get to the top. And stay there. CBS Interactive delivers Premium Content, Scale & Innovative Solutions in one great partner.

And because we’re on our game, you’ll be on yours. Now that’s one incredible partnership.

cbsinteractive.com © CBS Interactive Inc. All rights reserved.

*comScore US, PC, July 2015 **comScore, Multi-Platform US, July 2015

Event Chairperson

ADRIENNE HAYES CMO, SVP Global Marketing & Communications at Motorola Mobility Adrienne joined Motorola Mobility in 2013 and oversees global marketing and communications, including brand identity and advertising, digital and social media, corporate and consumer PR, experiential, and measurement and analytics. Prior to joining Motorola, she was general manager of Edelman’s New York Consumer Marketing practice where she oversaw specialists in marketing, media, digital communication, and content. She was a 2012 recipient of PR Week’s “40 Under 40” honor. Before joining Edelman in 2005, Adrienne held positions at Porter Novelli Chicago, Dome Hill & Knowlton, and Euro RSCG Tatham. She’s helped dozens of brands engage with millions of people, including Heineken, Burger King, eBay, Trojan, Smirnoff, Pringles, Xbox, and Chase.

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Discover how smart brands plan for the moment on Twitter.

Follow: @TwitterAds Read our blog: advertising.twitter.com

Keynote Speakers

LARA BALAZS SVP, HEAD OF NORTH AMERICA MARKETING, VISA @LaraHBalazs Lara Balazs is Senior Vice President of North America Marketing at Visa Inc., responsible for managing all aspects of marketing in the United States and Canada for consumer and commercial products. Under Lara’s strategic leadership, the North America marketing organization is dedicated to maximizing business building opportunites for Visa and its clients through activation of Visa marketing platforms and strategic use of partnership assets including NFL and Olympics. Prior to this role, Lara led Global Innovation Marketing, launching digital electronic payment solutions such as Visa Checkout and Apple Pay in the United States. In her 9 years at Visa, she has held a variety of other positions including Head of Global Product Marketing, Strategy & Planning and US Core Consumer Marketing. Prior to Visa, Lara held global marketing leadership roles at companies such as Nike Inc., Gap Inc. and General Mills.

SUNEET BHATT CHIEF MARKETING OFFICER, LIVEINTENT Suneet Bhatt is responsible for Marketing and Demand side advertising at LiveIntent, who were recently named to Forbes’ Most Promising Companies of 2015 list and named by Crain’s as the second fastest growing company in New York for two consecutive years. As the CMO of LiveIntent, he ensures that sales, product, people, and operations feel well supported, customers feel well represented, and our company represents itself well. Suneet also oversees the Demand and Revenue side of the business. Prior to joining LiveIntent, Suneet held executive positions at Chartbeat, WPP’s POSSIBLE, and NAVEX Global. When he’s not at LiveIntent, he tries to spend his time with the people he loves, wrapping himself even further around his daughter’s finger.

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precise audience intelligence

• True 1:1 audience targeting at scale • Mobile ROI measurement down to point-of-purchase • Audience targeting for mobile programmatic campaigns • Engage the same audience across all media channels

The leading mobile audience intelligence company providing the most comprehensive understanding of people by connecting their digital & physical worlds.

NinthDecimal.com

Keynote Speakers

PETER DELUCA SVP BRAND & ADVERTISING, T-MOBILE Peter DeLuca is senior vice president of Brand Communications for T-Mobile, US Inc. He is responsible for bringing “Uncarrier� brand strategy to life through the development of all national advertising, social media and sponsorships & events. He oversees corporate media planning, buying and implementation, including traditional, digital, mobile media, social platforms and program integrations. Prior to joining T-Mobile, DeLuca was the chief marketing officer for the specialty retailer Banana Republic (owned by Gap Inc.). He also spent 12 years working at Charles Schwab in various senior marketing leadership roles. Before joining Schwab, DeLuca spent the early part of his career working at advertising agencies with clients such as AT&T, MCI and several Procter and Gamble brands. DeLuca earned a Bachelor of Science degree in advertising from the University of Colorado.

LAURENT FARACCI SVP-Global Marketing & Digital Excellence, RB Laurent Faracci is the global lead for marketing excellence and digital transformation at RB. Laurent most recently served as CMO - General Manager, where he was responsible for the full RB portfolio for USA. Laurent came to RB from Pernod Ricard and was not familiar with the company or sector, but was immediately so taken with the ethos and people that, given the super lean structure, he took a less senior position to join the company in France. He was quickly promoted to Global Category Manager for Auto-dishwashing (Finish) in London and following a successful Finish breakthrough innovation launch, he was promoted to Marketing Director Germany. A number of other roles in different countries followed enabling seamless transition from local to global marketing, from local general management back to global marketing to drive the development of a Global Powerbrand.

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Keynote Speakers

RUSS FRADIN CO-FOUNDER & CEO OF DYNAMIC SIGNAL Russ is Co-Founder and CEO of Dynamic Signal, a Silicon Valley software company and leader in Employee Advocacy, helping companies to ignite brand awareness, employee engagement and revenue. A digital media industry veteran, Russ has more than 15 years’ experience in the online marketing world. He co-founded and was CEO of Adify (acquired by Cox for $300M in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3B in January 2000). Russ is also an active angel investor in the digital world and is on a number of boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.

CHRIS GARDNER ENTREPRENEUR, PHILANTHROPIST AND AUTHOR OF THE NEW YORK TIMES BESTSELLERS THE PURSUIT OF HAPPYNESS, A MEMOIR AND THE TRANSFORMATIONAL START WHERE YOU ARE: LESSONS IN GETTING FROM WHERE YOU ARE TO WHERE YOU WANT TO BE. Chris Gardner is the author of the 2006 autobiography, The Pursuit of Happyness, a New York Times and Washington Post #1 bestseller that has been translated into over forty languages.

Gardner is also the inspiration for the acclaimed movie “The Pursuit of Happyness” for which Will Smith, starring as Gardner, received Golden Globe, Screen Actors Guild and Academy Award nominations for his performance. Gardner’s second bestselling book, Start Where You Are: Life Lessons in Getting from Where You Are to Where You Want to Be, was published in May 2009.When a series of adverse circumstances in the early 1980’s left Gardner homeless and the sole guardian of his toddler son he climbed the financial industry ladder from the very bottom.

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...AND I’M

PAYING

TOO MUCH FOR DIGITAL

ADVERTISING. FINALLY ZERO MARGIN MEDIA BUYS

ADVERTISING SUITE

Keynote Speakers

THOM GRUHLER CORPORATE VICE PRESIDENT OF MARKETING, CONSUMER APPS & SERVICES, CHIEF MARKETING OFFICER, WINDOWS, MICROSOFT CORPORATION Thom Gruhler has earned a reputation in the industry as an executive with the knowledge, creativity and passion to create multibillion-dollar brands. As the corporate vice president of integrated marketing and brand strategy for Apps & Services Marketing at Microsoft, Gruhler is chartered with defining the go-to-market strategy for Microsoft’s productivity applications.

As part of his role, Gruhler oversees global marketing for some of Microsoft’s most popular brands including Office, Skype, Outlook, OneDrive and OneNote among others. Gruhler first joined Microsoft as corporate vice president of Operating System Marketing at Microsoft Corporation. In this role, Gruhler led advertising, marketing and communications activities for the Operating System Division, working closely with product engineering teams and partners to create greater awareness and customer demand for Windows devices, software and services. During his two-years with the Windows group, Gruhler brought the expertise and breadth of experience necessary to align teams and revolutionize the way Windows and Windows powered devices are viewed in the market.

LIZA LANDSMAN CHIEF CUSTOMER OFFICER, JET.COM As Chief Customer Officer, Liza is a member of the firm’s Management Committee and has responsibility for driving growth for the firm by engaging potential members at a broad level through marketing, advertising, smart use of data and ensuring Jet’s end-to-end customer experience is compelling.

Prior to joining Jet, Ms. Landsman was Chief Marketing Office and a member of the Executive Committee at E*TRADE Financial, responsible for the firms marketing, advertising and insights & analytic functions, including the evolution of its consumer facing brand.

She previously held the position of Global Head of Digital at BlackRock, where she was responsible for firm-wide digital marketing strategy, including social media, websites and mobile applications. This followed a decade in senior management positions at Citigroup, where she focused primarily on driving engagement across customer channels, especially internet and mobile platforms. She also previously held several leadership roles at IBM in their e-commerce and personal systems group units, Flooz.com, a start-up in the payments space and led the new media practice at Writers House, Inc. Ms. Landsman graduated magna cum laude with a B.A. from Cornell University. She joined the Board of Directors of Choice Hotels International (CHH) in Q4 2014 and has served on the Board of Directors of GO! Project, a New York City-based foundation that provides education opportunities for children in need.

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are you ready for the spotlight?

2015 Rising Star Awards Outbrain is shining a spotlight on emerging leaders in digital content. Nominated by their peers, these individuals are transforming brand storytelling through content.

Discover how dozens of nominees are doing it and submit your own Rising Stars for the 2015 awards.

Visit: Outbrain.com/RisingStars

Keynote Speakers

CHRISTOPHER LEET SENIOR DIRECTOR PRODUCT MARKETING, NETBASE Christopher Leet leads product marketing at NetBase. A well-rounded professional, he has previously held a variety of positions at Intuit, leading Product Management for Intuit’s Global Payroll products and driving Corporate Strategy and Development efforts for Intuit’s Global Business Division.

ZANDER LURIE SVP ENTERTAINMENT AND MARKETING, GOPRO Zander Lurie has served as Senior Vice President of Media at GoPro since November 2014. Zander brings deep experience in digital content and new as well as traditional media, most recently as the Executive Vice President at Guggenheim Digital Media, owner of high-profile brands such as Dick Clark Productions and the Los Angeles Dodgers. Prior to Guggenheim, Zander served as SVP, Strategic Development at CBS Corporation where he championed new Internet-based revenue streams for its premium brands. Zander came to CBS via its acquisition of CNET Networks where he served as Chief Financial Officer and head of Corporate Development.

Mr. Lurie began his career in the investment banking group at JPMorgan where he led equity transactions and mergers and acquisitions in the Internet sector. He holds a J.D. and M.B.A. degree from Emory University, and a B.A. in Political Science from the University of Washington.

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Unlock Your Brand Code.

Every brand has a unique code—a set of signals hidden in the data of daily life. Dstillery analyzes billions of these signals to reach a bigger, better audience for every brand.

New York • Atlanta • Boston • Chicago • Dallas • Detroit • Los Angeles • San Francisco dstillery.com

Keynote Speakers

AMY MITCHELL GENERAL MANAGER, CONVERTRO, AOL As General Manager of Convertro, Amy is responsible for leading the strategy, vision and P&L for a cross functional, global team charged with delivering Convertro, the leading omni-channel measurement and optimization platform, leveraging both multi-touch attribution and marketing mix modeling techniques. Amy brings to AOL over 20 years of experience in advertising, media, and marketing analytics, where she has held senior positions all across the industry’s most respected brands and advertising agencies. Prior to joining the Convertro team, Amy served as Head of Strategy at Google Adometry. She was responsible for leading Google Adometry’s Strategic Solutions practice, providing senior counsel to its clients and partnering with them to best design custom-fit analytics solutions to improve their respective ROIs. Previously, she worked at Marketing Evolution as the EVP, Head of Account Services, where she was tasked with establishing and heading up the Client Services Department and maintaining senior-level relationships with the organization’s clients. Amy received her B.A. in Advertising and Public Relations from the University of Alabama. A jetsetter by nature, she has visited over 35 countries, and has lived in all of the world’s hippest metropolitan cities.

She currently resides in Hermosa Beach, and works out of the Convertro offices in beautiful Playa Vista. Born and raised in Mississippi, she says she may or may not have accentuated her Southern accent when needed to charm her way through a situation.

PEYMAN NILFOROUSH CEO AND CO-FOUNDER, INPOWERED Peyman is the CEO and Co-Founder of inPowered, the native content amplification platform of choice for the world’s largest brands. A media and technology entrepreneur, Peyman, along with brother Pirouz, previously founded NetShelter, which became the largest technology network on the web before being acquired by Ziff Davis in 2013. Peyman was named to the Who’s Who in Business Publishing by BtoB’s Media Business Magazine. He was a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the list of fastest growing companies. He is also a Charter Member of C100, which supports and mentors Canadian entrepreneurs. Peyman was born in Iran, grew up in Canada and has been a San Francisco Bay Area native since 2009.

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Keynote Speakers

MICHAEL SADICARIO CHIEF REVENUE OFFICER, STORYFUL Michael Sadicario joined Storyful in August, as the company’s first Chief Sales Officer, based in New York. He was promoted to his current position in December. Michael is responsible for leading global sales strategy and expanding reach with brands and agencies for Storyful, the first news agency of the social media age and a division of News Corp. Prior to Storyful, he was Head of North American Digital Sales for Bloomberg Media.

BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @briansolis Brian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web.

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Keynote Speakers

YIN WOON RANI VP INTEGRATED MARKETING, CAMPBELL’S SOUP COMPANY Yin leads the U.S. Marketing Activation Team for Campbell’s iconic Simple Meals and Beverage brands, including Campbell’s, Swanson, Prego, V8 and Spaghetti’Os – representing the company’s biggest division. Her focus is on creating world-class communication plans across all paid, owned, earned channels. She originally joined Campbell’s in January of 2014 as the VP, Integrated Marketing within the global corporate team with responsibilities for global centers of excellence across advertising, media, digital and design. During her prior role as President of UM North America, Yin directed a cross-functional 1000+ team across five offices – spanning media planning, buying, strategy, custom activation, research and analytics. Yin helped deliver a significant transformation program that created more integrated and impactful media product, including new process improvements, cultural changes and talent management programs. UM’s key clients include Chrysler, Sony, Mastercard, L’Oreal, Charles Schwab, the U.S. Army, BMW and other Fortune 1000 clients across many sectors.

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Agenda TUESDAY, JANUARY 5, 2016 FOUR SEASONS HOTEL, LAS VEGAS 7:30 am

BREAKFAST

9:45am

WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer, Brand Innovators Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship Event Chairperson: Adrienne Hayes, CMO, SVP Global Marketing & Communications at Motorola Mobility

9:30 am

OPENING KEYNOTE Brian Solis, Principal Analyst, at Altimeter and author of the recently published X: The Experience when Business meets Experience

9:55 am

DIGITAL MEGA-TRENDS CIRCA 2016: SOCIAL, MOBILE, CONTENT, VIDEO & DATA DRIVE BRAND MARKETING 2015 was a watershed year for the marketing and media industries as digital media and emerging technologies impacted every aspect of brand marketing and the marketing funnel in general. In this session, we’ll discuss the the evolution of social media and its continued influence on the nature of the relationships between brands and their consumers; what we’ve learned about mobile user behaviors, and how mobile devices will continue to serve as the primary vehicle for shopping, media consumption, and entertainment.

What can we expect as brands create, publish, and distribute more original content than ever, while digital video continues to challenge television? We’ve talked about ‘Big Data’ ‘Small Data’ and ‘Purposeful Data,’ – but how will smart marketers use this data to fuel strategy and advertising messages. Lean in and learn how today’s foremost brand marketers are using tech to drive ROI in every aspect of their business.

Moderator: Rick Song, Global Head and Executive Vice President, Media Solutions Sales, ZEFR CONTINUED ON PAGE 28

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YOU’RE ONLY OFF BY 90% Your brand’s fans drive 90% of the conversation around your brand on YouTube, and you don’t see it.

At ZEFR, we do. With access to more data than any other YouTube partner, only ZEFR provides the whole picture for your brand, delivering deeper insights, better targeting & smarter media.

31access Billion to 31 billion monthly views

2 Billion access to 2 billion hourly views

zefr.com

COME SEE YOUR 90% certified technology platform partner

Agenda Patrick Cassidy, Director, Global Digital Brand Marketing, New Balance Sherrill Kaplan, Senior Director, Digital Marketing & Innovation, Dunkin’ Brands Beth Reilly, Head of Global Consumer Engagement, Motorola John Starkweather, Executive Director, Digital Strategy & Marketing, AT&T

10:30 am KEYNOTE Lara Balazs, SVP, Head of North America Marketing, Visa

11:05 am NETWORKING BREAK 11:25 am HOW MOBILE IS UNLOCKING OMNI-CHANNEL ESPECIALLY TV Accurately determining if your omni-channel campaign is driving Tune-in and/or your TV advertising is driving consumers to physical world locations is a marketers holy grail. During this fireside chat you will learn how NinthDecimal and TiVo have partnered to offer marketers with an omni-channel measurement solution that provides the data and insights needed to understand the true effectiveness of your marketing spend.

Moderator: Brian Kilmer, VP, NinthDecimal Frank Foster, SVP and General Manager, TiVo Research and Analytics Howard Shimmel, Chief Research Officer, Turner Broadcasting

11:40 am CONNECTING THE DOTS: OMNI CHANNEL MARKETING & THE FUTURE OF ECOMMERCE & RETAIL Shoppers now expect seamless inventory visibility and synchronized customer support both in-store and online, as they increasingly engage with retailers via mobile, both in-store and on the path to purchase. Today’s most savvy retailers understand these changing dynamics and the power of their physical locations to drive ecommerce growth and how discovery online can drive traffic back to stores.

After taking stock of the latest omni-channel retailing trends, we’ll challenge our panelists for their predictions on what engaging and retaining customers will look like in the not-so-distant future.

Moderator: Patrizio Spagnoletto, Chief Marketing Officer, SteelHouse Carlos Faxas, Manager, eCommerce New Technology and Digital Concepts, CONTINUED ON PAGE 30 28

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The Global Location Marketplace Built on foundational accuracy, xAd is the only company able to harness the power of location at scale, enabling nearly 1 million global advertisers to reach 300 million people in 300 billion unique mobile moments each month. To find out more, visit us at www.xAd.com

Agenda United Airlines Adam Kmiec, Sr. Director, Mobile, Social, Content & Performance Marketing, Walgreens Emery Skolfield, VP-Omni Channel Marketing, Samsung Electronics

12:10 pm KEYNOTE - MARKETING MIX MODELING & MULTI-TOUCH ATTRIBUTION NEED COUPLES THERAPY

Amy Mitchell, General Manager, Convertro, AOL Understanding the consumer journey to purchase has changed dramatically since the initial launch of Marketing Mix Modeling (MMM) in the 1970’s. The recent addition of multi-touch attribution (MTA) helps marketers see consumer-level marketing performance across many, but not all factors. Both of these approaches have limitations, but in the near future, they will come together. This year, unified marketing measurement models will bring together the best of MMM and MTA. Learn some best practices for taking advantage of this revolutionary change to our industry.

12:30 pm FIRESIDE CHAT

Zander Lurie, SVP Entertainment and Marketing, GoPro Q&A conducted by Marc DeBevoise, EVP/GM – Entertainment, Sports & News at CBS Interactive

1:00 pm

LUNCH

1:40 pm

KEYNOTE - REINVENTING A 150 YEAR OLD BRAND Yin Woon Rani, VP Integrated Marketing, Campbell’s Soup Company Fireside Chat conducted by Daron Porter, Senior Director, Southeast & Mid-Atlantic, Amobee

2:10 pm

KEYNOTE Liza Landsman, Chief Customer Officer, Jet.com Fireside Chat conducted by Joe Zawadzki, CEO, MediaMath

2:45 pm

POV -- SEE THE WORLD FROM THE EYES OF THE LATINO VOTER CONTINUED ON PAGE 34

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Agenda Christopher Leet, Senior Director Product Marketing, NetBase Join Chris from NetBase, as he shares how social media gives marketers a real-time view of Latino voters, one of the most important audiences for this upcoming presidential election and what they care about beyond the election.

3:00 pm

FUTURE OF MEDIA AND CONSUMER ENGAGEMENT 2016 Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries?

Moderator: Jon Suarez-Davis, Chief Marketing and Strategy Officer, Krux Digital

Greg Cannon, VP, Engagement Marketing; Digital, Product and eCommerce, Caesars Entertainment Louis Giagrande, VP, Digital & Social Team Leader, LG Ad America (LG Electronics) Kristi Karens, Director of Media, Mondelez International Sean Popen, Sr. Director, Paid Media, Office Depot

3:30 pm

NETWORKING BREAK

3:45 pm

KEYNOTE - TRENDS AND BEHAVIORS IN MOBILE COMPUTING Thom Gruhler, Corporate Vice President of Marketing, Consumer Apps & Services, Chief Marketing Officer, Windows, Microsoft Corporation Fireside Chat conducted by Russ Fradin, CEO, Dynamic Signal

4:15 pm

KEYNOTE The State of Native Advertising Peyman Nilforoush, CEO, inPowered CONTINUED ON PAGE 36

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Agenda 4:30 pm

KEYNOTE Laurent Faracci, SVP-Global Marketing & Digital Excellence, RB Fireside Chat conducted by Michael Sadicario, Chief Revenue Officer, Storyful

5:00 pm

KEYNOTE --- DISRUPTING AN INDUSTRY: UN-CARRIER MARKETING Peter Deluca, SVP Brand & Advertising, T-Mobile Fireside Chat conducted by Suneet Bhatt, Chief Marketing Officer, LiveIntent T-Mobile has single-handedly disrupted an industry through its Un-carrier strategy, by defying “carrier” rules and by putting the customer first. Its bold approach has struck a chord with consumers, making it the fastest growing wireless carrier in America 10 quarters in a row. Peter DeLuca, SVP of Brand Communication, will share his insights on how the Un-carrier redefined its marketing strategy, broke new ground and continues to change wireless forever.

5:30 pm

CLOSING KEYNOTE – SPIRITUAL GENETICS AND THE AMERICAN DREAM Chris Gardner, Entrepreneur, Philanthropist and Author of the New York Times bestsellers The Pursuit of Happyness, A Memoir and the transformational Start Where You Are: Lessons in Getting from Where You Are to Where You Want to Be. Introduction by Bob Morse, President of Hospitality, Caesars Entertainment

6:30 pm

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MO OSY LVA NI A PR ESE NTS

THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.

FOR MORE INFORMATION, CONTACT:

NORTY COHEN, FOUNDER/CEO MOOSYLVANIA

314-644-7901 • NORTY@MOOSYLVANIA.COM

Speakers GREG CANNON

VP, Engagement Marketing; Digital, Product and eCommerce, Caesars Entertainment Greg Cannon is the Vice President of Engagement Marketing at Caesars Entertainment, the world’s largest entertainment company and leader in CRM, setting the bar as the yearly Colloquy award winning loyalty program. Here he is focused on driving growth in audience engagement and revenue for premier industry brands and celebrity partnerships. Greg is an agency-side creative director gone marketing executive with almost two decades of helping brands reach new audiences and create stronger relationships with their customers. He is a brand engagement leader with deep digital experience and a well-balanced history of crazy agency-life and “doing time” on the brand side.

MARC DEBEVOISE EVP/GM – Entertainment, Sports & News at CBS Interactive

Marc DeBevoise is the Executive Vice President and General Manager of CBS Digital Media - the organization responsible for the digital media businesses of the CBS Television Network. In this role, he oversees CBS Interactive’s leading properties for each of the CBS Television Network’s major programming divisions across all digital platforms, including Entertainment, Sports and News. For Entertainment, this includes CBS.com, the CBS Apps and CBS All Access, CBS’s subscription video-on-demand and live-streaming service; Sports: CBSSports. com, the CBS Sports Apps, CBS Sports’ Fantasy services, CBSi Advanced Media and high-school sports property MaxPreps; and for News: CBSNews.com, the CBS News Apps, the 60 Minutes App, and CBSN, the 24/7 digital news network.

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PATRICK CASSIDY

Director, Global Digital Brand Marketing, New Balance @PatrickECassidy Patrick Cassidy leads global digital brand marketing and social media content strategy for New Balance.

Since assuming responsibility for the company’s primary social platforms nearly two years ago, the brand has seen significant gains, with increases in the past year of Facebook +117%, Twitter: +260% and Instagram: +6,000%. Patrick deploys New Balance’s image across the U.S. and international markets. He is the core leader for NewBalance. com, ensuring that its U.S. presence and that of 40 international sites aligns with brand feel and content creation capabilities. Patrick collaborates with the brand’s digital and creative agencies and leads the search process for new region-specific agencies in global markets. Prior to joining New Balance Patrick was VP Marketing and Content for Dime Magazine Publishing, an international basketball magazine he co-founded.

CARLOS FAXAS

Manager, eCommerce New Technology and Digital Concepts, United Airlines Carlos is responsible for identifying new technology and building concepts that can be leveraged to create new digital experiences at United Airlines.

While in the e-commerce group at United he has focused on location intelligence/context, increasing mobile engagement and building a better mobile app shopping experience. In addition to the positive impact on customers, Carlos is even more excited about the potential of technology to help employees become customer heroes. Prior to his current role, he held positions in e-commerce quality assurance at Continental Airlines and customer experience at United.

www.Brand-Innovators.com

Markeeng that Maaers

Pear enables brands to build real relaaonships with communiies at scale.

Soluuons.Pearup.com

Speakers FRANK FOSTER

SVP and General Manager, TiVo Research and Analytics

Frank Foster is the Senior Vice President and General Manager of TiVo Research, a wholly owned subsidiary of TiVo. Frank is responsible for developing the strategy for the division and the company’s audience research sales efforts. Frank works closely with television networks, multiservice operators, advertisers and advertising agencies to build TiVo Research’s product and service offerings. TiVo research provides outcome based, true campaign performance metrics based on a large single source panel and cross platform advertising insight through an industry leading data management platform. Prior to TiVo Research, Frank ran Comcast’s Crossbeam Division and held senior executive positions within Comcast Spotlight, AT&T AdWorks, Cheetah Technologies, and was President and co-founder of erinMedia, LLC.

BRANDON GUTMAN

Co-Founder, Brand Innovators @BrandonGutman Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.

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LOUIS GIAGRANDE VP, Digital & Social Team Leader, LG Ad America (LG Electronics)

Louis Giagrande has over 15 years of digital marketing experience working with tech industry leaders such as LG Electronics, Samsung Electronics, Sony Media Solutions, Casio, Kyocera and DuPont Displays. Louis is currently responsible for leading the digital and social teams as Vice President at LG Ad America. He most recently served as Global Director of Digital & Social at LG Ad Group.

Prior to joining LG Electronics, Louis served as Senior Manager, Online Marketing and Social Media at Samsung Electronics America.

SHERRILL KAPLAN Senior Director of Digital Marketing & Innovation, Dunkin’ Donuts

Sherrill Kaplan is the Senior Director of Digital Marketing & Innovation at Dunkin’ Donuts, the largest coffee and baked goods chain in the world. In this role, she leads all Digital Innovation for the brand, and is responsible for all digital platforms including the DD Mobile App, The DD Perks Rewards Program, DunkinDonuts.com, CRM, DD email and payments, including the DD Card, Dunkin’s proprietary stored value card. Before joining Dunkin’, Sherrill was the Director of Client Services at Cartera Commerce, a loyalty service company focused on card-linked offers. Prior to that, she was the Director of Product Marketing at Circles and the Director of Membership Rewards, Retail Partnerships at American Express. Sherrill got her start in marketing at Citi.Sherrill has an MBA from the Daniels College of Business, University of Denver; and a BS in Special Education from Boston University. www.Brand-Innovators.com

DOES “HISPANDERING” EARN VOTES? From their thoughts to their feelings, get the deepest reading of how Latino voters are reacting to the upcoming presidential election

Speakers KRISTI KARENS Director of Media, Mondelez International

Kristi Karens joined Mondelez International in July 2012 as Director of Media, Consumer Engagement, and Agency Partnerships. Kristi has been instrumental in the role out of the global Mondelez partnership deals with Facebook, Google, and Twitter across North America, including Mondelez’ first geo-targeting initiative with Twitter and Oreo. Prior to joining Mondelez International, Kristi worked in many of North America’s leading advertising agencies, including BBDO, J.W.T, Leo Burnett, and Ogilvy. She has been responsible for brand-building and awardwinning campaigns for many top-tier packaged goods companies, including Warner-Lambert, Nintendo, Unilever, Wrigley, Cadbury, Kraft, and Post. Karens is proud to be both a “Kiwi” and a Canadian citizen.

ADAM KMIEC

Sr. Director, Mobile, Social, Content & Performance Marketing, Walgreens @adamkmiec

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BRIAN KILMER VP, NinthDecimal @btkilmer

Brian Kilmer is the VP of Central Region Sales for NinthDecimal, where he started in January 2014. He started working exclusively in the mobile advertising space at Yahoo!

In 2008, where he led all mobile advertising efforts for the Central Region. While at Yahoo!, he worked with advertisers on their initial mobile advertising efforts across all major vertical categories. After Yahoo!, Brian worked WHERE Ads / PayPal Media Network, focusing on the mobile–location space and best ways for marketers to leverage both location data and purchase data. Prior to his work in mobile advertising, Brian worked at The Weather Channel and Scripps Networks on both the television and digital platforms.

SEAN POPEN Sr. Director, Paid Media, Office Depot

A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media.

At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. On joining Campbell in May 2012 he relocated his family to the Philadelphia suburbs from from Chicago, having wrapped a year’s stint as Director of Social Media for Walgreens. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods.

Sean Popen is Senior Director of Paid Media at Office Depot where he leads digital marketing and demand generation for OfficeDepot.com.

His focus includes leading the end-to-end strategy and execution of digital programs using SEO, Paid Search, PLA, Display, Affiliate, Shopping Engines, and other engagement marketing tactics. Sean has deep consumer and direct marketing experience. Prior to Office Depot, Sean was with Lenovo, where he ran Global Digital Marketing. He has also worked for companies such as CenturyLink, Landmark, AOL, Netflix, and Feld Entertainment, the producers of Ringling Bros Circus and Disney on Ice. Sean resides in Boca Raton, FL.

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Speakers BETH REILLY

Head of Global Consumer Engagement, Motorola

Beth is currently the Head of Global Consumer Engagement at Motorola. Prior to this appointment, Beth served as Senior Director of Digital and Social Marketing for the Americas at Barilla Group, where she led a team of professionals at Barilla in four key regions to develop best in class digital strategies, programs and partnerships.

Before joining Barilla, Beth was responsible for all Global Digital Strategy for Mondelēz International. In this role, she was responsible for developing the global strategy for brands like Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Under her leadership, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google. Prior to Mondelez, Beth led Digital and Social Marketing for Kraft Foods.

EMERY SKOLFIELD

VP-Omni Channel Marketing, Samsung Electronics

Emery Skolfield is Vice President of OmniChannel Marketing for Samsung Electronics America. He joined the company in June 2015 and oversees the strategic development and execution of “seamless shopper journeys” across digital and physical channels, leveraging Samsung’s product portfolio and working in partnership with top retailers and carriers. Prior to joining Samsung, Emery was VP of Digital Marketing at Office Depot, where he led the company’s CRM, omni-channel and content strategies. He got his start in digital retail at HSN, where he served from 20072011, leaving as Director of Digital Content.

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HOWARD SHIMMEL

Chief Research Officer, Turner Broadcasting Howard Shimmel is chief research officer of Turner. Within this leadership role, he oversees research initiatives spanning the company’s multi-screen entertainment, news, kids and sports brands, as well as corporate analysis and insight-led research efforts in collaboration with the company’s heads of sales and data. Prior to be promoted to his role in 2014, Shimmel was senior vice president of ad sales and sports research for Turner, where he oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids and sports advertising sales units.

RICK SONG

Global Head & Executive Vice President, Media Solution Sales, ZEFR Rick is a 20+ year media and digital in industry veteran and leads ZEFR’s growing sales organization, responsible for selling innovative video advertising campaigns using ZEFR’s proprietary BrandID technology, to the top global brands and agencies.

Previously, Rick was at iHeartMedia and served as the EVP National Digital Sales for iHeartRadio, launching its first nationwide digital sales team and achieving more than 70 percent revenue growth, while founding the company’s first Digital Advisory Board.

Prior to iHeartRadio, he was at Microsoft Advertising for six and a half years, last serving as the GM, Eastern US Sales, where he grew revenues four-fold and launched the company’s first video upfront. Earlier, Rick held sales leadership posts at Yahoo!, Forbes and Ziff-Davis.

Speakers PATRIZIO SPAGNOLETTO

Chief Marketing Officer, SteelHouse Patrizio Spagnoletto is the Chief Marketing Officer at SteelHouse, where he leads the marketing team and is in charge of driving brand awareness and performance for the company. He brings 20 years of marketing experience from both the client and publisher side. Most recently Patrizio was the Head of Digital for Farmers Insurance where he lead the company’s efforts to become a leader in digital products and marketing. Prior to Farmers, he held a variety of leadership positions at Yahoo! including VP Global Marketing Services where he was responsible for all consumer and advertiser marketing.

MARC STERNBERG Co-Founder, Brand Innovators @MarcSternberg1

Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors.

From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter.

Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

JOHN STARKWEATHER

Executive Director, Digital Strategy & Marketing, AT&T @johnstarky John Starkweather is the Executive Director of Social and Digital Marketing at AT&T, responsible for leading the transformation of how the company engages with business customers online. He understands the role that content plays in delivering value to customers and will share specific stories of how this can drive bottom-line business results. Before joining AT&T in Dallas, John built the global social and digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and communications roles where he established a customer insightsdriven product development model still being used today.

DAVID TEICHER Chief Content Officer, Brand Innovators @aerocles

David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to BrandInnovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager.

He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.

www.Brand-Innovators.com

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Advisory Board MADHUR AGGARWAL

VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

HAMILTON BROWN SENIOR BRAND DIRECTOR & MANAGING DIRECTOR, TACO BELL FOUNDATION, TACO BELL

PATRICK CASSIDY GLOBAL DIGITAL BRAND MARKETING, NEW BALANCE

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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY

LASTON CHARRIEZ SVP MARKETING, WESTERN UNION

CHRIS CHESEBRO

ERICK DICKENS

ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA

VICE PRESIDENT, MARKETING, KING’S HAWAIIAN

JORGE FONTANEZ

MARC FONZETTI

VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

Get Social: @Brand_Innovator #bisummit

Advisory Board NICOLE FRALEY

IAN GOMAR

AVP DIGITAL MARKETING, VICTORIA’S SECRET

PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES

MAYUR GUPTA

KIRK HEINLEIN

SENIOR VICE PRESIDENT, HEAD OF DIGITAL HEALTHGRADES

DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

SCOTT HUDLER

JASON JOHN

VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

ADAM KMIEC

JOHN KOLLER

SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

BOON LAI

VICTOR LEE

VP MARKETING, HEALTH AND WELLNESS, PHILLIPS NORTH AMERICA

SVP DIGITAL MARKETING, HASBRO

JAKE LESTAN

PJ LEWIS

HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER

SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL

www.Brand-Innovators.com

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Advisory Board TRESSIE LIEBERMAN SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL

MICHAEL MA SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA

PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

TARA MCRAE

SENIOR VICE PRESIDENT OF BRAND & MARKETING, PUMA NA

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ELLIOT LUM VP STRATEGIC MARKETING, COLUMBIA RECORDS

FERNANDO MACHADO SENIOR VICE PRESIDENT GLOBAL BRAND MANAGEMENT, BURGER KING CORPORATION

ANDREW MARKOWITZ

DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

MASON NELDER

MARC PATRICK

DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

SENIOR BRAND DIRECTOR, NIKE EAST

DEB RADCLIFF

BETH REILLY

SENIOR VP MARKETING, WEST MARINE

BETH REILLY, HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA

Get Social: @Brand_Innovator #bisummit

Advisory Board UMANG SHAH

STEVE SOMMERS

GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

VICE PRESIDENT OF GLOBAL BRAND MARKETING, UNDER ARMOUR

DAVE SPINATO

JOHN STARKWEATHER

GLOBAL DIRECTOR, DIGITAL, HARMAN INTERNATIONAL

EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T

REID STEWART

CHAD STUBBS

VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN

SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

CHRIS THORNE CHIEF MARKETING OFFICER, THE HONEST COMPANY

GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE

COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA

www.Brand-Innovators.com

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Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen

JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick

SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin

BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis

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Marquee Sponsor

Title Sponsors

Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. @amobee

AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

www.Brand-Innovators.com

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Title Sponsors

CNET is the world’s No. 1 tech media brand, with tens of millions of people visiting its news and reviews site each month to find the products, people and stories that matter.

CNET offers the best advice for living with technology and covers every aspect of consumer technology, from personal and automotive tech to home and smart appliance tech — also available via CNET Magazine and CNET en Español for Spanish speakers in the U.S. and beyond.

Dstillery extracts intelligence from desktop, mobile and location data to match a consumer’s digital journey. We empower brands to reach audiences across Mobile, Desktop and Video at moments that matter with unprecedented accuracy. We’re proud to raise industry standards with our unmatched scientific rigor and data quality. Our employees are the driving force behind Dstillery’s 97% client retention rate and the reason that hundreds of the most innovative marketers rely on Dstillery. More information: dstillery.com.

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Title Sponsors

Dynamic Signal redefines how companies communicate with the world. Our proven Employee Advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors. Founded in 2010, Dynamic Signal helps hundreds of organizations of all sizes including IBM, Salesforce, GameStop, Domo, SurveyMonkey and Bloomberg. @dynamicsignal

Krux helps companies deliver more valuable marketing, media, and commerce experiences.

Krux’s data platform operates in real time, unifying people data from all screens and sources into a single view of the individual; analyzing the data to understand each individual’s preferences; and activating the data across any delivery channel. Each month, Krux interacts with over 3 billion browsers and devices, serves over 20 billion page views, and processes nearly 2 billion CRM records. Founded in 2010, Krux is headquartered in San Francisco with 11 offices across 5 continents. Clients include companies like Kellogg, ConAgra, Mondelez, JetBlue, Axel Springer, Ticketmaster, Time Warner, Meredith, and BBC, with enterprises achieving a 10x return or higher on their investment.

MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make efficient, effective and profitable marketing decisions across display, social, video and mobile formats. Our math-driven TerminalOne platform bring together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization and analysis of both direct response and branding campaigns. MediaMath has delivered results for customers that include every major international ad agency and holding company as well as top 5 retail, financial services, CPG, auto and travel advertisers. MediaMath is a privately held company headquartered in New York. www.Brand-Innovators.com

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Title Sponsors

Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers.

We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability to interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania

NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com. @Netbase

As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fully-licensed articles, images and video from over 2,500 worldclass sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @Newscred

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Title Sponsors

NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital. Our data is built on one trillion data points from over one billion devices, allowing us to create hundreds of customized audience segments with the scale to drive meaningful business results – enabling marketers to reach individuals at the right marketable moment. @NinthDecimal

Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company.

Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month.

Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain

SteelHouse™ is a performance-driven marketing technology company bringing innovative advertising solutions to brands and agencies. With one platform to control audience, creative, and channel, marketers can run superior direct response retention and acquisition campaigns based on real-time behavior, and serve custom, dynamic HTML ads to unlimited audience segments. SteelHouse reaches hundreds of millions of consumers a month, across hundreds of the world’s largest brands with its award-winning retargeting and creative technologies.

The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle, and the Rubicon Project.

www.Brand-Innovators.com

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Premier Sponsors

Storyful is an online publishing platform for news stories which combines journalistic skills, curation technology and an online community to turn social media noise into streams of relevant news. The business gathers the most valuable content from social media platforms such as Twitter, YouTube and Facebook and delivers it to global news organisations though its StoryfulPro product. Storyful has developed curation partnerships with a number of established global media brands. 36 Real time stories challenge the old rules of news. They don’t fit neat categories. They refuse distinctions between professional and amateur. Language is tight. Less is always more. They believe every story starts with a single voice. There is no such thing as a scoop, just a story before its inflection point.

Storyful’s golden rule is there is ALWAYS someone closer to the story.

Tongal is an open innovation platform that produces and distributes social video content.

Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal

Twitter is an online social network and a microblogging service that enables users to send and read “tweets,” which are messages limited to 140 characters. Registered users of Twitter are able to read and post tweets via the web, SMS or mobile applications. Created in March 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com and more than 200 million monthly active users around the world. It receives a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet. @twitter 56

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Title Sponsors

xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through award-winning location technology that is precise, measurable and scalable, xAd’s platform pinpoints target audiences by neighborhood, across the country and around the globe at pivotal moments during the consumers’ path-to-purchase. xAd’s platform drives results powered by search-enhanced targeting, ultimately yielding unparalleled performance. Founded in 2009, xAd is headquartered in New York City and has several offices both across the U.S. and internationally. xAd serves more than 1.5 million national and local advertisers, while managing more than 30 billion location-verified ad requests per month. @xadinc

ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ZEFRinc

Title Sponsors

Fleishman-Hillard operates as a public relations, public affairs, and marketing communications company. The company was founded in 1946 and is based in St. Louis, Missouri with additional offices in North America, Europe, the Asia Pacific, the Middle East, South Africa, and Latin America.

Fleishman-Hillard Inc. operates as a subsidiary of Omnicom Group Inc.

www.Brand-Innovators.com

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Premier Sponsors

inPowered delivers the highest engagement with promoted content by enabling brands to discover and promote content from the top experts. Our algorithm determines the top experts in any topic, shows brands what those experts are saying about them, and enables brands to drive people to engage with that content. We are in the credible content business, not the clickbait business. inPowered is headquartered in San Francisco with offices in New York and is backed by Rho Ventures and Relay Ventures.

LiveIntent is an Email Innovator, proving that email is no longer about sending email by making the buying and selling of display ads within the email channel as easy and efficient as every other form of digital media. They are the first real-time ad server for email, powered by predictive optimization and targeting that is activated every time the email is opened. With an exchange spanning thousands of newsletters that see over 65MM uniques in virtually every vertical, they stand as a gateway to a proprietary, highly engaged audience that, with an average performance 2-10x better than traditional web display, should to be the top priority of every brand that is serious about their digital marketing strategy.

Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more, advertising.pearup.com. @Pear_says

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are you in a healthy relationship with your phone? #phonelove