Hello and... Consumer Engagement — building long-term sustainable relationships and brand loyalty among consumers — is the holy grail of brand marketing. Creating these relationships is the key to growing your brand and taking market share.
Brandon Gutman Co-Founder
The Internet and digital media have created many new ways for brands to engage with their consumers in more authentic and meaningful ways than ever. Brand Innovators Consumer Engagement will look at how brands are leveraging digital video, social media, mobile, content marketing, and data, to build loyalty and long-term relationships with their consumers, promote positive word-of-mouth, and create robust communities of users and brand advocates. Brand Innovators Consumer Engagement will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to engage more closely with their consumers. We will hear from some of the best and brightest brand marketers in the business, about how they are driving consumer engagement and what major trends we should be watching for in the new year.
Marc Sternberg Co-Founder
Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you, again, at Brand Innovators Integrated Media Buying hosted by Clear Channel Media + Entertainement in New York, Wednesday, June 11!
Marc Sternberg Co-Founder
Brandon Gutman Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Ted Rubin
Acting Chief Marketing Officer
Jared Hopfer
Head of Business Development
Paula Parisi
Editorial Director
Alexander Kanish
Business Development Manager
Dylan Ruby
Community Manager
Gene Nech
Head of CRM and Direct Marketing
What’s Inside VIP SPEAKERS ........................................................ 6 AGENDA ....................................................................12 SPEAKERS........................................... ......................16 STRATEGIC ADVISORS . ........................................24 ADVISORY BOARD ..................................................25 SPONSORS. ......................................................... ..31
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Event Host
TED RUBIN STRATEGIC ADVISOR, ACTING CMO BRAND INNOVATORS @TedRubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author whose latest book is Return on Relationship: The New Measure of Success. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
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Keynote Speakers
BARBARA BASNEY VICE PRESIDENT, GLOBAL ADVERTISING AND MEDIA, XEROX CORPORATION @bbasney
Barbara Basney is responsible for Xerox brand, technology and services advertising, including television, print, radio, outdoor and digital media. She oversees communications strategy, campaign development, media mix optimization and campaign results tracking in more than 35 countries. Prior to joining Xerox, she spent more than 15 years in marketing for both B-to-B and B-to-C Fortune 100 corporations including Rite-Aid, Tektronix and Convergys. She managed functions including strategy, advertising, PR, websites, direct marketing, events and customer communications. She serves on the board of the Ad Council, and is a National Advertising Review Board panelist. She is an active member of the Association of National Advertisers (ANA) and the Advertising Women of New York.
MASON NELDER DIRECTOR OF SOCIAL MEDIA & DIGITAL STRATEGY, VERIZON @MasonNelder
Mason Nelder is a communications and business strategist with more than 18 years of experience, spending 8 years in the digital/ social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life , wherever it may lead.
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Keynote Speakers
DAVE HENDRICKS PRESIDENT, LIVEINTENT @davehendricks
Dave Hendricks has overall responsibility for Strategy, Marketing and Investor Relations. Prior to joining LiveIntent before its 2009 Series A, he was EVP of Operations at PulsePoint (then Datran Media), where he worked with LiveIntent Founder/ CEO Matt Keiser and ran their ESP StormPost. Before all that, Dave ran global partnerships at Oracle, held senior roles at data management companies InfoUSA & Experian, and then pioneered email at ESP MessageMedia before joining the founding executive team at ExperianCheetahMail.
MARC JOHNSON CHIEF MARKETING OFFICER, RESONATE @marcuspj
Marc Johnson is CMO of Resonate, the only company to apply human understanding to marketing interactions. Marc was previously Global CMO of Experian Hitwise, and served as an Executive Vice President at social media monitoring firm BuzzMetrics (now a part of Nielsen). There he helped develop the first product, sales, and marketing plans. As Vice President of Product Development at the NPD Group, Marc created information products around convergence and the digital lifestyle for top consumer technology brands. At Jupiter Media Metrix, he was Senior Vice President, Marketing and Strategy, overseeing all product development as well as strategic PR and event programming.
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Agenda CONSUMER ENGAGEMENT CONNECTICUT FRIDAY, MAY 30, 2014
7:30 am
BREAKFAST
8:30 am
WELCOME
9:00 am
THE FUTURE OF MEDIA AND CONSUMER ENGAGEMENT
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators
Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? Moderator: Paul Ollinger, President, SHIFT.com Jeff Larson, Vice President of Global Marketing, Subway Restaurants Sam Martin, Brand Director, Sport & Outdoor, Timex Group USA Brendan O’Marra, Director, Digital and Promotion, Sun Products Corporation
9:40 am
KEYNOTE—BRAND AS PUBLISHERS Barbara Basney, Vice President, Global Advertising and Media, Xerox Corporation Wearing the hat of publisher is a major shift in the way Xerox traditionally approaches marketing and communication. Xerox’s use of content marketing has enabled it to change perceptions and reposition the brand. According to Xerox, essential guidelines for content marketing include integrating paid, owned, and earned content; appropriately employing sponsored native advertising; working closely with media partners to experiment with new formats and messages; and being relevant to your audience.
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Agenda 10:05 am CREATING VALUE AND BUILDING TRUST WITH CONTENT MARKETING “As consumers become immune to traditional advertising and ad clutter, and fragmentation limits ad effectiveness, content will become a powerful way to connect to consumers.” — Mary Beth Kemp, former VP and Principal Analyst, Marketing and Strategy, Forrester Research The Internet has put the world’s information at our fingertips. True, but, who would have thought that Fortune 500 brands would become among the most important publishers of original trusted content on the worldwide web? By investing in thoughtful, insightful and engaging content, leading brands are becoming key players in the online ecosystem, educating consumers about just about everything and anything that they are interested in. As a result, brands are connecting with audiences in more authentic and meaningful ways than ever. Find out why owned media is the one of the fastest growing segments of the marketing and media industries and how you, too, can benefit from this mega-trend. Moderator: David Ives, Chief Revenue Officer, NewsCred Barbara Basney, Vice President, Global Advertising and Media, Xerox Corporation Shannon Jenest, Director, Brand Communications, Philips Consumer Lifestyle, North America Mary Rodgers, Director of Marketing Communications, Cuisinart and Waring
10:45 am NETWORKING BREAK 11:05 am
SUCCESS STORY — OPTIMIZING YOUR LOYALTY MIX: WHEN SOCIAL, DIGITAL AND RETAIL MEET LOYALTY PROGRAMS With increased pressure from private-labeled products and competitive brands, driving brand preference for a premium product is the challenge at hand for the PURELL® team at GOJO industries. Learn how PURELL is engaging consumers through compelling integrated marketing strategies and unique experiential solutions to defend PURELL’s ownership in the hand sanitizer category. Kathleen Leigh, Marketing Director, PURELL® Consumer, E-Commerce and Shopper Marketing Angela Sanfilippo, Chief Marketing Officer, PunchTab CONTINUED ON PAGE 14
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Agenda CONTINUED FROM PAGE 13
11:25 am
QUESTION: WHAT’S AFTER MOBILE ASKED THE WISE SON? Answer: More Mobile. There are more than 6.5 billion mobile phones in use worldwide and in 2014 shipments are expected to exceed one billion for the first time ever. Fact: There are more mobile phones than tooth brushes in the world. Mobile ad spending is on track to grow by over 50% this year, to north of $25 billion worldwide. Without question, mobile is the most exciting and fastest growing channel available to brand marketers and retailers today. Dial in now. Kevin Vine, Sr. Manager, Digital Strategy, Dunkin’ Brands Eric Smith, former Director of Ecommerce & Digital Marketing, Philips Consumer Lifestyle
12:05 pm
POV: THE SUM OF OUR PARTS
With the majority of the US Online Population on multiple social networks, 140 Proof and the IPG Media Lab commissioned a study into how consumers perceive the different benefits of different social networks, why one isn’t enough, and how they organize themselves around different relationships and content in each network. Join us as we reveal the results of the study. Matt Rosenberg, SVP Marketing, 140 Proof
12:30 pm
LUNCH
1:30 pm
KEYNOTE — PRACTICALLY IMPRACTICAL: BREAKING DOWN THE BUSINESS OF SOCIAL BUSINESS Mason Nelder, Director of Social Media & Digital Strategy, Verizon
2:00 pm
THE EVOLVING ROLE OF THE CMO
While technology has changed how brands interact with their consumers, it has also redefined the role of the CMO. Marketing today is less about brand awareness and more about consumer engagement, personalization, and empowerment. Data and analytics seem to be driving almost every aspect of the marketing process. Hear firsthand how today’s marketing leaders are embracing technology to do their jobs more effectively and efficiently. Rebecca Fretty, Chief Marketing Officer, Phoenix Brands Ian Gomar, President, Shaquille O’Neal Consumer Products
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Agenda 2:40 pm
KEYNOTE — Dave Hendricks, COO, LiveIntent
3:00 pm
NETWORKING BREAK
3:20 pm
KEYNOTE — BRAND MARKETING IN THE PERSONALIZED WORLD Marc Johnson, Chief Marketing Officer, Resonate
The unstoppable march of technology and the rise of big data has pushed us past the Information Age into a new era, that of the Personalized World. In the Personalized World, technology enabled products and services become experiences that shape themselves around the individual. The Internet of things, 3D printing and personal media programming are early examples of how the world is configuring itself in order to help connected consumers manage infinite choice and information overload. So what happens to Brands, then? What role does data play in this world and what should brand marketers be doing?
3:45 pm
SUCCESS STORY — PRINGLES AND STAR WARS: THE POWER OF CONSUMER ENGAGEMENT Mark Mansfield, Vice President, Business Development, Tongal
When Pringles decided to partner with Star Wars, they wanted to get “outside their four walls” and come up with a truly unique way to actively engage with their consumers, they turned to the Tongal community to figure out how to market the partnership across various channels and create relevant content for an extended social campaign. The results were out of this galaxy!
4:10 pm
USING DATA TO DRIVE SOCIAL MEDIA ENGAGEMENT For the first time ever, consumers have a voice and a platform to publicly share how they feel — good and bad — about the brands that they interact with. By understanding how consumers like, comment, share, retweet and hashtag, brands can get immediate and actionable intelligence on how to best engage with their consumers. The opportunity for brands to turn their most loyal and avid fans into advocates and brand ambassadors cannot be missed. How can brands successfully make data-driven decisions on content strategy and social media? Moderator: Rick Liebling, Head of Global Marketing, Unmetric Christine Espinoza, Associate Director, Global & Brand Social Strategy, Starwood Hotels & Resorts Worldwide Elaine Lawson, Vice President, US Digital Marketing, MasterCard Mason Nelder, Director of Social Media & Digital Strategy, Verizon www.Brand-Innovators.com
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Speakers CHRISTINE ESPINOZA
ASSOCIATE DIRECTOR, GLOBAL & BRAND SOCIAL STRATEGY, STARWOOD HOTELS & RESORTS WORLDWIDE @christy1444 Christine Espinoza is a member of the Global Social Media team at Starwood Hotels & Resorts, managing global brand social strategy across its 9 hotel brands and SPG. From customer service to community management, event activation to blogger outreach, digital integration to analytics, working in Social Media satisfies Christine’s desire to always be learning new things, which is why she loves it. Prior to Starwood, Christine was at Ogilvy & Mather, working in digital media and helping to kick-start the agency’s global mobile practice. Christine loves California, New York, photography, people and Instagram.
IAN GOMAR PRESIDENT, SHAQUILLE O’NEAL CONSUMER PRODUCTS
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REBECCA FRETTY
CHIEF MARKETING OFFICER, PHOENIX BRANDS @rbfretty
From Fortune 100 consumer package goods companies, to the non-profit sector, to entrepreneurial turnarounds, Rebecca Fretty has enjoyed creating rapid cycles of innovation through identifying deep consumer insights and building strong, culturally healthy cross-functional teams. A few brands that have been trusted in Rebecca’s stewardship are Close Up toothpaste, Brut deodorant, Faberge Perfume, Elizabeth Taylor White Diamonds, Houlihan Laurence Real Estate, Hartz Ultra Guard flea & tick protection, YMCA of Greenwich, Ajax laundry detergent.
DAVID IVES
CHIEF REVENUE OFFICER, NEWSCRED @DavidIvesNC
Ian Gomar is President of Shaquille O’Neal Enterprises and a partner in Pheasant Hill Consulting, which focuses on helping accelerate the growth of digital marketing start-ups. Formerly a CMO at Sears Holdings, Ian has a steeped retail background having been President of Steve Madden Retail and E-commerce, President of Athletes World/Bata In Canada, CEO of Olsen Europe Fashion, and has had CMO roles at Footlocker, Inc., Wolverine Worldwide and Starter apparel.
David Ives is the Chief Revenue Officer of NewsCred, the world’s leading end-to-end content marketing platform. As CRO, David oversees NewsCred’s Sales, Client Services and Business Development department. Since joining NewsCred, David has grown the Revenue staff to over 25 people and lead NewsCred’s global expansion with the opening of a European office. Since its founding in 2008, NewsCred has grown to a 100+ person team of technologists, journalists and creative content marketers based in New York, London and Dhaka. Prior to NewsCred, David was CRO for ID Analytics which was acquired by LifeLock.
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Speakers SHARON JENEST
DIRECTOR, BRAND COMMUNICATIONS, PHILIPS CONSUMER LIFESTYLE, NORTH AMERICA Shannon Jenest is Director of Integrated Communications for North America at Philips Consumer Lifestyle. After blazing the PR agency trail for several years, Shannon made the move to Philips in 2006 when she was hired as the company’s first in-house PR manager. Since then, she has held various communications roles in PR, social media and, most recently, brand communications. Her campaigns have won numerous industry awards and accolades. In her current role, Shannon is helping to build a center of excellence for marketing communications in North America.
ELAINE LAWSON
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JEFF LARSON
VICE PRESIDENT OF GLOBAL MARKETING, SUBWAY RESTAURANTS
Jeff Larson leads the strategic development of marketing and advertising programs for the 41,800+ Subway Restaurants across 106 countries. He is also a member of the Subway Global Leadership Team. Since joining the team in 2005, Jeff has led several highly recognized brand building initiatives including $5 Footlongs, the launch of Breakfast, Fresh Fit, and the collaboration with Disney among others. His focus has been on big ideas brought to life as fully integrated marketing campaigns spanning multiple platforms. Prior to joining Subway, Jeff was in Brand Management for Procter & Gamble.
KATHLEEN LEIGH
VICE PRESDENT, US DIGITAL MARKETING, MASTERCARD @moviegirl678
MARKETING DIRECTOR, PURELL® CONSUMER, E-COMMERCE AND SHOPPER MARKETING
Elaine Lawson oversees the development and implementation of digital, mobile and social consumer marketing programs for MasterCard. Previous positions held by Elaine at Mastercard include Director of U.S. Digital Marketing, MasterCard Worldwide and Director of U.S. Consumer Marketing, managing both traditional and digital marketing campaigns specifically targeting affluents. Prior to MasterCard, Elaine was a Senior Marketing Manager at Verizon Communications managing consumer marketing campaigns across various products including FiOS TV and Internet service.
Kathleen Leigh, Marketing Director, PURELL® Consumer, E-Commerce and Shopper Marketing, has been with GOJO Industries for seven years. In that time she re-launched PURELL hand sanitizer globally as an Advanced product solution, as well as launched the World’s First EcoLogo™ green-certified hand sanitizer, and “swag bag” accessories for the Academy Awards™. She has relentlessly pursued innovation as a Green Belt™ innovator through roles as the AARP Eye Health Services business leader, Pearle Vision e-commerce and database marketer, American Greetings product manager and Moen marketing manager.
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Speakers RICK LIEBLING
HEAD OF GLOBAL MARKETING, UNMETRIC INC. @RickLiebling
Rick Liebling is the Head of Global Marketing at Unmetric, a social media benchmarking and data analytics provider. Prior to joining, Rick served as the first ever Creative Culturalist at Y&R advertising in New York. He is a frequent speaker at industry events and his writing has appeared on FastCo. Create, Mashable, Huffington Post, PSFK and Digiday. He’s also an advisor to the 2nd Screen Society and the Mars One project. Named in Forbes magazine as One of the Top 100 Marketing Minds on Twitter for 2014.
MARK MANSFIELD VICE PRESIDENT, BUSINESS DEVELOPMENT, TONGAL @markalaka
Mark Mansfield is VP Business Development for Tongal, a creative platform that connects brands to a global creative talent pool focused around a creative challenge. With more than more than 15 years experience in digital media, mobile, social media and co-creation, Mark works with Fortune 1000 brands such as Unilever, Mondelez, J&J to help solve creative challenges borne out of the evolving digital landscape. At Tongal, Mark is responsible for business development and sales and leading brands in leveraging Tongal’s distributed creative workforce model to produce content for new media.
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SAM MARTIN BRAND DIRECTOR, SPORT & OUTDOOR, TIMEX GROUP USA
As the Senior Brand Manager at Timex, Sam Martin is responsible for overseeing the equity and commercialization plans for the Timex Sports brands in the U.S. — Ironman and Expedition. Most recently Sam helped launch Timex’s “I Am A Runner” campaign. Bringing to life the passion and motivation that unites all runners, regardless of skill level, “I Am A Runner” is an integrated campaign that provides a platform for consumers to share their running experiences and rewards them for sharing their stories. Prior to joining Timex, Sam served as the Brand Manager at Sun Products Corporation.
BRENDAN O’MARRA
DIRECTOR, DIGITAL AND PROMOTION, SUN PRODUCTS CORPORATION @BrendanOMarra Brendan O’Marra’s nearly 15 years of agencyside experience working in the areas of strategic planning, CRM, promotion, digital and general management prepared him well for his first role as a client-side marketer. At The Sun Products corporation, Brendan leads digital and promotion strategy for their iconic brands including ‘all, Wisk and Snuggle. In his four years at Sun, he has helped advance the overall company digital IQ by developing partnerships with key industry players, creating real-world training opportunities and by laying out a digital vision designed to deliver high value brand-marketing objectives. www.Brand-Innovators.com
Speakers PAUL OLLINGER PRESIDENT, SHIFT.COM @BA_Confidential
Paul Ollinger is President of SHIFT, the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social advertising campaigns to meet their business objectives across Facebook, Twitter and LinkedIn.A long-time social media veteran, Paul joined Facebook in 2007 and eventually served as the company’s West Coast VP of Sales.
MATT ROSENBERG
SVP MARKETING, 140 PROOF @CanonFodder
Matt Rosenberg has been working in the digital marketing, content and media world for 18 years, currently as SVP Marketing for leading social advertising company 140 Proof. 140 Proof targets ads to the people most likely to be interested in their messages by understanding their interests based on what they tweet, pin, and like, who they follow, where they check in, and what they share. He was previously VP Marketing at Taykey and VP Solutions with SAY Media, where he oversaw strategy and research. Matt’s agency experience includes Big Spaceship, and OmniCom agency Organic. 22
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MARY RODGERS
DIRECTOR OF MARKETING COMMUNICATIONS, CUISINART AND WARING PRODUCTS Mary Rodgers has more than 20 years of solid experience in the housewares and tabletop business. Since joining Cuisinart and Waring in 1996, she has significantly expanded the marketing communications department, while spearheading industry-first initiatives that have given the company even greater stature as an innovative leader. Mary is responsible for all consumer communication touch points for the brand portfolio. She oversees the company’s social media campaigns, consumer and trade advertising, public relations, consumer promotions and sponsorships, as well as Cuisinart’s National Bridal Program.
ANGELA SANFILIPPO CHIEF MARKETING OFFICER, PUNCHTAB @marcsternberg1 Angela Sanfilippo is a marketing and communications executive with a passion for digital marketing. Obsessive about data and analytics, she’s never met a spreadsheet she didn’t like. When she’s not measuring metrics or chatting about conversion strategies, Angela serves as PunchTab’s resident Superwoman where she users her powers to drive successful brand engagement for PunchTab clients. She’s got a weakness for dogs and trying to be in 2 places at once. Prior to joining Punchtab she was Senior Director of Marketing at Zuberance and earlier Director of Product Marketing at YouSendIt. www.Brand-Innovators.com
Speakers ERIC SMITH
FORMER DIRECTOR OF ECOMMERCE & DIGITAL MARKETING, PHILIPS CONSUMER LIFESTYLE Eric Smith most recently served as Director of Marketing Effectiveness and Online Retail Analytics for Philips Consumer Lifestyle of North America, in which capacity he spearheaded the organization’s transformation from traditional business management, tracking and metrics to the digitalal realm with real-time, progressive data and analytics. Prior to that, from 2011 to 2013 he ran Phillips’ E-commerce operations. Earlier in his career he worked at Procter & Gamble.
STRATEGIC ADVISORS JOEL EWANICK @JoelEwanick Joel Ewanick’s most recent corporate position was as General Motors’ Vice President and Global Chief Marketing Officer.
SCOTT MCNEALY @ScottMcNealy
KEVIN VINE SR. MANAGER, DIGITAL STRATEGY, DUNKIN’ BRANDS In his capacity as Senior Manager, Digital Brand Strategy for Dunkin’ Brands, Kevin Vine manages the development, expansion and evolution of Dunkin’ Donuts’ digital marketing channels to grow brand awareness, build guest engagement and drive retail sales across all outlets. Prior to joining Dunkin’ in 2011 he was Marketing Strategist for New Business Development at Social Revitalizer. Since 2008 he’s served in a strategy capacity at Charity Hop Sports Marketing, . Earlier in his career, Kevin was a Program Strategist for Cramer and VP and Associate Director of Marketing at Digitas. He has a Bachelor of Arts in Applied Music/Philosophy from Boston University. 24
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Co-Founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years.
TED RUBIN @TedRubin
Ted has achieved acclaim not only for his passion about brands, but also as the most-followed CMO on Twitter. His latest book, Return on Relationship was released last year.
www.Brand-Innovators.com
Advisory Board MADHUR AGGARWAL
B. BONIN BOUGH
LASTON CHARRIEZ
CHRIS CHESEBRO
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
SVP MARKETING, WESTERN UNION
CHARLIE COLE CEO, THE LINE
MARC FONZETTI DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
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VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
JORGE FONTANEZ VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
IAN GOMAR PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
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www.Brand-Innovators.com
Advisory Board JASON JOHN
ADAM KMIEC
VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYLTRUFFELMAN MACUNE
ANDREW MARKOWITZ
VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
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DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
LIAM MCCARTEN
ASHWIN NATHAN
HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
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Advisory Board MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DAVID RUBIN MARKETING BP HAIR US, UNILEVER
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRISTINE VERMES DIRECTOR, BRAND MARKETING, INTEL
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN AT HEINEKEN USA
www.Brand-Innovators.com
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Marquee Sponsor
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Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
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Premiere Sponsors
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamic_signal
LiveIntent is an Email Innovator, proving that email is no longer about sending email by making the buying and selling of display ads within the email channel as easy and efficient as every other form of digital media. They are the first real-time ad server for email, powered by predictive optimization and targeting that is activated every time the email is opened. With an exchange spanning thousands of newsletters that see over 65MM uniques in virtually every vertical, they stand as a gateway to a proprietary, highly engaged audience that, with an average performance 2-10x better than traditional web display, should to be the top priority of every brand that is serious about their digital marketing strategy. @LiveIntent
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign. @kargo
Founded in January 2011, PunchTab is a multichannel loyalty and engagement platform that enables agencies, brands and enterprise organizations to incentivize user behavior and drive business success. PunchTab’s customers use the company’s flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing and UGC and awareness campaigns to sophisticated B2E and B2B programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solutions that can reward any action with virtual, social and realworld rewards. @PunchTab
www.Brand-Innovators.com
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Premiere Sponsors PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. @PureMatter Resonate, founded in 2008, has pioneered a new model for using “big data” to develop a sophisticated understanding of consumer motivations, values, attitudes and beliefs. Marketers need to understand “why” the audiences they target take action. Resonate answers that question, while making it simple to put that knowledge to work creating positive results for political campaigns and marketing initiatives. Political campaigns, advocacy groups and major consumer brands now use Resonate’s motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury and more. @resonate_tweets SHIFT is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social advertising campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. SHIFT is a Facebook Strategic PMD, Twitter Ads API Partner and LinkedIn Sponsored Updates Partner. @SHIFTplatform We understand that while companies have always needed competitive intelligence, it’s never been easy to come by. The modern digital media landscape gives marketers the potential to study their campaign spends, activity and decide on future spends much more rationally than ever before. Unmetric works with leading brands and agencies to help them establish benchmarks for their social media activities. The Unmetric SaaS platform creates more efficient social media teams and drives down costs by providing deep qualitative and quantitative data in an intuitive, easy-to-use online platform. @unmetric 140 Proof’s Blended Interest Graph technology combines public data from social platforms to enable brand advertisers to target relevant ads to groups of people based on the interests they express through tweets, follows, pins, likes, tumbls, check-ins and the rest of their social activity. Founded in 2010, 140 Proof draws from over 3 billion interest signals every day and has analyzed over 600 million social network users. With reach to 66 million monthly uniques, 140 Proof has run campaigns for some of the largest brand advertisers, across verticals such as consumer electronics, technology, entertainment and finance. @140proof
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Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com