NEW YORK CITY 02.14.14
hosted by
PROGRAM GUIDE
A SANDOW Company
Hello and ... Welcome to Brand Innovators Fashion Week! From the catwalk to the shopping cart, digital media and the Internet are transforming the fashion, beauty, and luxury goods industries at warp speed.
Brandon Gutman Co-Founder
Digital video, social media, content marketing, mobile apps, Big Data, and sophisticated E-Commerce platforms, are all impacting the way leading brands are now building buzz and awareness for their latest collections and products, engaging with their consumers in a more personalized way than ever, and selling billions of dollars worth of goods online. While they may have been late to the party, lifestyle brands are now embracing the visual, collaborative, and viral tools that digital media provides them with, to identify and interact more closely with their consumers, generate positive word of mouth, and launch the next new designer label. Brand Innovators Fashion Week will provide brand marketers with firsthand success stories about how leading brand marketers are leveraging digital media and the Internet to grow their businesses. We will hear from some of the best and brightest brand marketers in the business, about what’s working in digital and what the major trends in marketing are for the fashion, beauty, and luxury goods industries.
Marc Sternberg Co-Founder
Thank you to all of our speakers, attendees, and partners who contributed to today’s program. And, of course, extra special thanks to Material ConneXion, a SANDOW Company for hosting Brand Innovators Fashion Week. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in theBrand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you, again, at Brand Innovators Social Media in New York, Thursday, February 20, during Social Media Week! Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Ted Rubin
Acting Cheif Marketing Officer
Jared Hopfer
Head of Business Development
Paula Parisi
Editorial Director
Lindsey Bourne
Director of Brand Parterships
Alexander Kanish
Business Development Manager
Dylan Ruby
Community Manager
What’s Inside VIP SPEAKERS.......................................................... 7 COOL STUFF............................................................ 10 AGENDA.................................................................... 12 SPEAKERS............................................................... 16 ADVISORY BOARD.................................................. 27 STRATEGIC ADVISORS. ........................................ 31 SPONSORS. ......................................................... 32 4
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Co-Host
JENNIFER CHAN SR. FASHION EDITOR, ON-AIR HOST AND STYLE EXPERT, E! ONLINE
@JenniferCChan Jennifer Chan is a fashion, beauty and entertainment editor, celebrity style expert and on-air host who has worked for leading media outlets including InStyle.com, ELLE.com, Fashionista.com, Fashion Week Daily, BET, JustLuxe, Real Simple Magazine and WWD, among others. Currently she is the Senior Fashion Editor for E! Online, where she recently launched “The Trend,” a new celebrity fashion, beauty and lifestyle platform. Passionate about celebrity style, head-turning fashion trends and standout beauty products, Jennifer has interviewed nearly every Hollywood A-lister, covered countless New York Fashion Weeks and tested hundreds of beauty products. Among her numerous on-camera appearances: the Tyra Banks’ “Style on the Street” and “America’s Next Top Model,” TotalBeauty.com and MSN Entertainment, to name a few.
Co-Host
TED RUBIN ACTING CMO, BRAND INNOVATORS, SOCIAL MARKETING STRATEGIST, BRAND EVANGELIST AND AUTHOR
@TedRubin In addition to his role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship. www.Brand-Innovators.com
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Co-Chair
TIFFANY VASILCHIK VICE PRESIDENT, MATERIAL CONNEXION, A SANDOW COMPANY @MaterialCX
Tiffany Vasilchik brings more than 20 years of international experience in marketing brand strategy and innovation to her role overseeing business development for the Consulting Division of Material ConneXion. Prior to joining Material ConneXion, she was a partner in AT Consulting. She is also founder and CEO of Heard It From A Mom (HIFAM), a product endorsement site for mothers to share information on brands and services. Vasilchik spent more than 10 years as Principal and Director of Consulting Services at Faith Popcorn’s BrainReserve, the trend-based consultancy founded by the legendary trend expert, author and futurist Faith Popcorn. Earlier in her career, she worked in for both Nabisco and Pepsi-Cola. Vasilchik is a graduate of Cornell University and has an MBA from the University of Chicago’s Booth School of Business.
Co-Chair
CHARLIE COLE PRESIDENT, THE LINE
@CharlieCole Charlie Cole has run the gauntlet in the digital space. He helped IPO a digital real estate company in 2004, went on to grow an online advertising agency to over $200 million in online revenue and took an established fashion brand’s e-commerce initiative to unprecedented levels of success. He was later recruited by a TPG Capital-owned company to create a direct-to-consumer channel, something they had never done in 75 years of business. This leadership team ultimately drove the company to the highest multiple ever paid for a company in the vitamin, mineral and supplement space. Launched in late 2013 in partnership with creative directors Vanessa Trania and Morgan Wendelborn, The Line seeks to provide consumers with the quintessential items of everyday life, encompassing the home, fashion and beauty space. 8
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Keynote
B. BONIN BOUGH VICE PRESIDENT, GLOBAL MEDIA AND CONSUMER ENGAGEMENT, MONDELĒZ INTERNATIONAL @boughb
Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International (formerly Kraft Foods). In this role, Bough oversees all of Kraft’s digital communications, establishes new partnerships with online platforms, manages internal capabilities and develops strategies across the firm’s product portfolio. Bough has over 10 years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Prior to Kraft, Bough was Senior Global Director of Digital and Social Media at PepsiCo, focused on digital strategy accross paid, earned, owned and shared media. Earlier in his career he held management posts at IPG & Weber Shandwick and Ruder Finn Interactive.
Keynote
BRAD BERENS PH.D., USC ANNENBERG CENTER FOR THE DIGITAL FUTURE SENIOR RESEARCH FELLOW; PRINCIPAL, BIG DIGITAL IDEA CONSULTING @bradberens
A trusted advisor to companies of all sizes, Brad Berens has enjoyed a wide-ranging career with storytelling as an organizing theme. From trend spotting at the USC Annenberg Center for the Digital Future, strategic consulting at Big Digital Idea, long tenure as the Global Chief Content Officer at dmg events, editorial and marketing work at EarthLink, mentoring of startups (including at the Portland Incubator Experiment and the Nike+ Accelerator), and hailing back to his days as a Hollywood story analyst and award-winning teacher of Shakespeare and writing at U.C. Berkeley, Brad moves gracefully from the digital world to the “real” world and back again.
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Cool Stuff
The Softwear Evolution
by Paula Parisi
Wearables Take the Fashion World by Storm You are what you wear – the phrase takes on a literal meaning in today’s era of digital wearables. Companies from Intel to Nike are jumping on this important trend and now Brad Berens, Principal at Big Digital Idea Consulting and Senior Research Fellow at the USC Annenberg Center for the Digital Future, has authored Brand Innovators’ first White Paper: “2 Kinds of Wearables – Info Display vs. Creation and How They Work With Time.” The Internet, Berens explains, has undergone a series of transformations that saw things change from us going to it – to a desktop setup in a particular room, where connectivity was a dial-up “process” – to portability. The advent of WiFi and laptops circa 2004 was a huge leap: connectivity-on-the-go. “The journey of the Internet is it’s gotten closer and closer to our faces, then with wearables, suddenly it pops up on our body, right up to our eyes and on our wrists. It makes computing a lot more convenient than having to grab something out of a purse or a pocket. Suddenly, it’s covering you,” Berens said. At the 2014 International Consumer Electronics Show in January wearables were all the rage. Intel introduced the Edison, a Pentium-class computer the size of an SD-card. The company announced weables collaborations with Barneys New York and Opening Ceremony and in conjunction with the CFDA launched a $1.3 million contest to “Make It Wearable.” The Nike FuelBand, Pebble smartwatch and glasses galore, from Google and others, are also drawing attention to the space. Wearables fall into two categories, creation and display, says Berens: it’s either bringing information to the wearer or transmitting the wearer’s data out to another device. Clothes are now able to recognize things and transmit that information in ways that are a lot more fluid than other types of digital interaction, which has huge implications for fashion. “There are some Interesting high fashion applications – changing color with a person’s mood. You can use computation to render clothing or even a scent dynamic. If you take fashion and the distinction between creation and display, the obvious thing people will be thinking about is garments as display devices. This raises the question: how does the data around an individual’s uses create some sort of opportunity for brand maketers to interact with their customers in new and exciting ways?” To learn more, visit www.BradBerens.com Download the White Paper at www.Brand-Innovators.com/blog/2014/02/09/ the-softwear-evolution-fashion-suits-up/
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Agenda 7:30 am
REGISTRATION
8:30 am BREAKFAST 9:00 am
WELCOME
9:40 am
BUILDING A SUSTAINABLE FASHION BRAND
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Co-Host: Jennifer Chan, Sr. Fashion Editor at E! Online; On-Air Host and Style Expert Co-Host: Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist and author Co-Chair: Tiffany Vasilchik, Vice President, Material ConneXion, A SANDOW Company Co-Chair: Charlie Cole, President, The Line
Great brands consistently deliver value to their customers and invest in marketing to drive customer loyalty and attract new customers. To thrive and grow rapidly, fashion and luxury brands, in particular, must build strong emotional connections with their consumers. Leading fashion marketers have learned to leverage digital media and evolving advertising technologies — digital video advertising, social media, mobile, content marketing, gamification and personalization — to boost engagement and convert customer relationships to sales. At the end of the day, the ability to create compelling consumer experiences online will define your success for years to come. Moderator: Colleen Horan, Director, Product Marketing, Offerpop Keenan Beasley, Vice President Marketing, Garnier, L’Oréal Emily Coppock, Vice President of Marketing, LACOSTE USA Scott Lux, Vice President, E-Commerce and Multi-Channel, Diesel Tricia Nichols, Global Lead of Consumer Engagement, Media Innovation and Partnerships, Gap Brand, Gap Inc.
10:00 am KEYNOTE — THE REVENGE OF BRANDING Charlie Cole, President, The Line
For years, E-commerce in the fashion space has been dominated by the tactic. Fab.com was an early adopter of Facebook CPC, Gilt Groupe of flash sales, Kate Spade of bringing the sample sale online… these tactics are now table stakes for any great fashion brand. You need a strong mobile presence – social presence – the ability to capture email addresses – paid search – a mobile POS – retargeting . But it’s no longer enough to build a robust and sustaining business. What does this mean? That a point of view and branding matter again. How should you change what you’re doing as a result? 12
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Agenda 10:40 am FASHION’S NEW FRONT LINE Bloggers have become an integral part of the New York Fashion Week scene. Whether getting the scoop backstage, recharging in VIP lounges, or taking over the front row, these digital influencers have increasingly more access and exclusive opportunities. As early adopters and trendsetters, they remain ahead of the curve. First to try a new social platform and unafraid to take sartorial risks, these style savvy women know what’s now and what’s next. Fresh from the Fall 2014 collections, three of the industry’s top bloggers will share their insights and inspiration. Moderator: Nola Weinstein, VP Consumer Style Brands and Editor-in-Chief, Glam Media Ashley Torres, Founder and Editor, Pursuit of Shoes Danielle Gray, The Style and Beauty Doctor Jessica Sturdy, Bows & Sequins
11:00 am
Q&A: HOW TO BE A CHANGE AGENT
11:20 am
BUILDING A LUXURY BRAND IN THE DIGITAL ERA
B. Bonin Bough, Vice President, Global Media and Consumer Engagement, Mondelēz International
Digital media and the Internet are rapidly transforming how luxury brands market themselves. From Baccarat to Bentley, brands are rapidly embracing digital video, social media, content marketing, mobile/tablets and other digital platforms to engage more closely with their consumers. Nevertheless, the exclusive nature inherent in luxury brands can sometimes create it’s own challenges for brand marketers in the luxury brands category. Learn how Baume & Mercier is scoring big wins in digital. Moderator: Scott Allan, Chief Marketing Officer, AddThis Michael Irilli, Director of Digital & Business Development, Baume & Mercier, a division of Richemont International SA Michelle Peranteau, Director, Marketing & Communications, Baume & Mercier, a division of Richemont International SA
CONTINUED ON PAGE 14
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Agenda 12:00 pm KEYNOTE – CROSS POLLINATION: A NEW APPROACH TO INNOVATION Tiffany Vasilchik, Vice President, Material ConneXion Andrew H. Dent, Ph.D., Vice President Library & Materials Research, Material ConneXion The ability to cross-pollinate insights across categories is a core skill of Material ConneXion’s ThinkLAB, the consulting arm of the most extensive, curated innovative materials library in the world. In their talk, Tiffany and Andrew will demonstrate how they leverage key indicators from automotive, accessories, fashion, sports and apparel to provide cutting-edge solutions for new products.
12:30 pm LUNCH 1:50 pm
KEYNOTE — HAUT DONNÉES: WEARABLE COMPUTERS & THE NEW MARKETING FRONTIER Brad Berens, Ph.D., USC Annenberg Center for the Digital Future Senior Research Fellow; Principal, Big Digital Idea Consulting
Beyond their iconic logos, fashion brands famously have no copyright and no protection from the sincerest form of flattery. Customer loyalty is hard to come by when this morning’s hot new jacket gets knocked off by happy hour. But the new mega-trend of wearable computers can make a difference by linking data and garments in order to create high social switching costs for fashion brands. Today’s keynote address will explore the new wearable ecosystem and how savvy companies create currencies around their product that in turn create platforms for customer-to-customer (C2C) interaction.
2:00 pm
IS WEARABLE TECHNOLOGY THE NEW BLACK? From Google Glass to UP by Jawbone to the Nike+ FuelBand, technology is all of sudden the coolest fashion statement in town. Are we at the beginning of a new era in fashion? What’s in store for fashion and technology and how soon will it be arriving at a mall near you? Moderator: Brad Berens, Ph.D. President, Big Digital Idea and Sr. Research Fellow, USC Annenberg Center for the Digital Future Brian Bachelor, Fashion Marketing Monster, Monster Products Jeanniey Mullen, Co-Founder, ringblingz Brad Berens, Ph.D. President, Big Digital Idea and Sr. Research Fellow, USC Annenberg Center for the Digital Future
2:40 pm 14
SUCCESS STORY — REBEL MOUSE
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Agenda 3:00 pm
NETWORKING BREAK
3:20 pm
SUCCESS STORY — TRIGGERED PROGRAMS THAT ENGAGE BEYOND THE WELCOME
Cecile Lowrey, Email Marketing Specialist, Saks Direct Marketing, Saks Fifth Avenue Learn how Saks Fifth Avenue engages their customers through their email program to deliver the right message at the right time. Tried, tested and continually revamping, Saks evolves their triggered and marketing messages with the changing environment to optimize the content that reaches their reaches their customers.
3:40 pm
E-COMMERCE AND DIRECT MARKETING RE-INVENT THE SHOPPING EXPERIENCE While the Internet has empowered consumers to talk about their favorite brands, it has also enabled them to put their money where there mouth is. According to eMarketer, consumers will spend over $41 billion on fashion online this year! From bras and belts to shirts and shoes, there is virtually nothing that you can’t buy online and have delivered directly to your home. eCommerce companies seem to be popping up over night, to fill every niche, while established brands, retailers, and designers court consumers as well. Flash sales are now a part of our culture and brands are targeting all of us with personalized offers. The digital transformation of the fashion industry is no more apparent anywhere than on the impact that eCommerce is having on the shopping experience, and the bottom line for both e-tailers and retailers. Learn how to ring up big sales online from our panel of experts. Moderator: Jessica Joines, Chief Marketing Officer, Rakuten Marketing Amy McDowell, VP Digital Marketing, BaubleBar Shivika Sinha, ECommerce Marketing Manager, Intermix John Weyand, Director, Acquisition – Factory and International, J.Crew Berens
4:20 pm
BRAND INNOVATORS VALENTINE’S DAY WINE TASTING
Invite your sweetheart!
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Speakers SCOTT ALLAN
CHIEF MARKETING OFFICER, ADDTHIS @ScottAllan Scott Allan is responsible for public relations and marketing at AddThis. Prior to joining the AddThis team, Scott was Senior Vice President of Global Marketing at Rakuten LinkShare where he was responsible for global public relations, corporate marketing, events and sales support. Scott has also held marketing management positions at Quark, EMC and IBM\Lotus. Scott earned his M.B.A. from Boston University and a bachelors degree in finance from the University of Massachusetts at Amherst.
FASHION MARKETING MONSTER, MONSTER PRODUCTS @bklyn_bbach Bringing together the understanding of 360 marketing, both with brand and channel, Brian Bachelor manages the lifestyle strategy for Monster, connecting consumers to its premium headphone and accessories as the brand celebrates its 35th year. With a background that spans marketing, merchandising and sales, his passion is to create brand loyalists and transform marketing to an edgier new platform. Previously, he worked with Adidas Group Inc., DC Shoes and Lemar and Dauley, which he co-founded. He attended the New York Institute of Technology, Old Westbury, NY, studying Architecture and the Fine Arts.
KEENAN BEASLEY
EMILY COPPOCK
VICE PRESIDENT, MARKETING GARNIER, L’ORÉAL @KBeasley97
VICE PRESIDENT OF MARKETING, LACOSTE USA @LACOSTE
As VP at L’Oreal, Keenan Beasley is responsible for leading the Garnier Fructis brand. Keenan has extensive experience managing some of the most iconic and fastest growing global brands at the nation’s top CPG companies. He has a passion for strategy, communication, brand building and making a lasting brand impact. Before jumping into Beauty, he oversaw Lysol and the Food Division for Reckitt Benckiser. Keenan began his career at Procter and Gamble, where he managed iconic brands such as Tide, launching Tide w/ Febreze and the Olympic campaign, before moving over to lead emerging market development and expansion for Gillette in Brazil and CEMEA.
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BRIAN BACHELOR
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Emily Coppock is a brand strategist with a proven record who brings 16 years of marketing, advertising and PR experience to her current role as VP Marketing for LACOSTE USA. In this capacity she is responsible for leadership, management and execution. Since joining LACOSTE in 2009, she has played key strategic roles , creating brand collaborations and integrated marketing partnerships and leading major cross-industry and platform initiatives. Earlier in her career she worked in PR and marketing at Italian fashion firm Sixty USA and at premier brand strategy consultancy Vivaldi Partners.
upcoming ev SOCIAL MEDIA, FEBRUARY 20 MOBILE AND EMERGING TECHNOLOGIES, MARCH 13 MARKETING TO WOMEN, MARCH 20 E-COMMERCE & MULTI-CHANNEL RETAILING, APRIL 3 FUTURE OF TELEVISION, APRIL 24 CONSUMER ENGAGEMENT, MAY 9
Speakers ANDREW DENT
DANIELLE GRAY
PH.D., VICE PRESIDENT LIBRARY & MATERIALS RESEARCH, MATERIAL CONNEXION @MaterialCX
THE STYLE AND BEAUTY DOCTOR @StyleNBeautyDoc
Dr. Andrew Dent plays a key role in the expansion of Material ConneXion’s technical knowledge base. His research directs the implementation of consulting projects and the selection of innovative, sustainable and advanced materials to Material ConneXion’s Library of over 7,000 materials. From Whirlpool and Adidas to BMW and Proctor & Gamble, Dr. Dent has helped Fortune 500 companies improve products. He is a frequent speaker on sustainable and innovative material strategies and has contributed too many publications and co-author of “Ultra Materials: How Materials Innovation is Changing the World”. He received his Ph.D. in materials science from Cambridge University.
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A former finance girl, Danielle Gray is a fashion and beauty expert who marries readers with the best in makeup, hair, and fashion everyday through updates on her blog, The Style and Beauty Doctor. The only thing she loves more than a brand new lipstick or a fresh pair of shoes is telling everyone all about it. You can also find her work in Cosmopolitan for Latinas and StyleBlazer.com. She’s also appeared on CBS New York and WPIX11. Follow her @ StyleNBeautyDoc
BRANDON GUTMAN
MICHAEL IRILLI
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman
DIRECTOR OF DIGITAL & BUSINESS DEVELOPMENT, BAUME & MERCIER, A DIVISION OF RICHEMONT INTERNATIONAL SA
As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.
Michael Irilli has established the digital presence for Baume et Mercier, the 7th oldest watch brand in the world. In addition to overseeing the company’s online image, he manages its strategic digital initiatives, including e-commerce, CRM and www. baume-et-mercier.com in North America. He leads the customer experience across all touch-points and considers his job “to balance the soul of the brand, tell its story and advance its presence in the modern world.” He is inspired to get out of bed in the morning by “all things Swiss – being on time, a Nespresso cappuccino and chocolate.”
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Speakers JESSICA JOINES
CECILE LOWREY
CHIEF MARKETING OFFICER, RAKUTEN MARKETING
EMAIL MARKETING SPECIALIST, SAKS DIRECT MARKETING, SAKS FIFTH AVENUE @cecilelowrey
With over 15+ years in business development and marketing at some of the world’s most respected media agencies, Jessica is the Chief Marketing Officer at Rakuten Marketing. With 9 offices globally and over 600 employees, Jessica sets the global marketing strategy for Rakuten Marketing, including its core services in affiliate and display marketing. Jessica has spent the majority of her career working for some of the world’s leading advertising agencies where she has set the business development and marketing strategy for a number of firms. She is the Co-Founder and an Advisor Partner for the Digital Media Review.
SCOTT LUX
AMY MCDOWELL
VICE PRESIDENT, E-COMMERCE AND MULTI-CHANNEL, DIESEL @ScottyDLux
VP DIGITAL MARKETING, BAUBLEBAR @amy_liang
Scott Lux has experience in various aspects of ecommerce, digital strategy, marketing, and analytics from both the brand side and agency perspective. Scott began his digital career in Seattle leading Product Development for Washington Mutual’s Online Banking. From there he moved to the Global Digital Agency Possible. While at Possible, he led digital strategy for Faconnable, Entertainment Weekly, Motorola, and REI. After five years with the agency, he moved back to the brand side leading ecommerce and digital strategy for Kiehls, AmEx, and Morgans Hotel Group. He is currently VP of Online and Multi Channel Strategy for Diesel USA. 22
Cecile Lowrey spearheads email marketing at Saks Fifth Avenue. During her time at Saks she has developed new triggered email programs to increase customer engagement. Prior to Saks she worked at Epsilon as an Account Manager aiding companies like Disney, Ritz Carlton, and Pepsi with their email strategy to improve engagment metrics. Prior to Epsilon, Cecile managed the multi-channel marketing strategy and execution for Worldwide Business Research events such as eTail and Luxury Interactive.
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Amy McDowell is the Vice President of Digital Marketing at the NYC fashion jewelry innovator, BaubleBar.com. She leads BaubleBar’s customer acquisition and retention strategy across all digital media channels including SEM, SEO, Display, Affiliate and Email. A 14-year veteran within the marketing industry, Amy has worked with both fashion brands and technology start-ups such as Rent The Runway, Knewton.com, Kenneth Cole and more. She holds a BS from Columbia University School of Engineering and MBA from Columbia Business School.
Speakers JEANNIEY MULLEN CO-FOUNDER, RINGBLINGZ @jeannieymullen
Jeanniey Mullen builds companies from start-up stage to global success. Her skill in recognizing and capitalizing on new markets in those markets is unparalleled. She is the co-founder of ringblingz™, a line of fun and fashionable smart jewelry that notifies you when a friend wants to connect. She is also the founder of YellowBean LLC, a strategic consulting firm that assists companies in creating effective growth strategies. Mullen is an adviser of select early stage companies including IndieFlix and Vivastream and sits on the International Executive Council for the Internet Marketing Association.
MICHELLE PERANTEAU DIRECTOR, MARKETING & COMMUNICATIONS BAUME & MERCIER @mperanteau2 To build on the prestige and legitimacy steadily acquired over decades, Baume & Mercier remains in close touch with the public that has made it so successful, an initiative that would be impossible without the skill and expertise of talented professionals such as Director of Marketing and Communications Michelle Peranteau. Michelle joined Baume & Mercier in April 2012 from luxury jewelry brand Jacob&Co, where she was Director of Global Marketing. Prior to that she was manager of Integrated Marketing at Platinum Guild International and Director of Marketing Communications at LAGOS. 24
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TRICIA NICHOLS GLOBAL LEAD OF CONSUMER ENGAGEMENT, MEDIA INNOVATION AND PARTNERSHIPS, GAP BRAND, GAP INC @tricianichols Tricia Nichols is responsible for developing a global consumer-forward media approach that redefines consumer and brand interactions, including customized partnerships, emerging media, branded entertainment and shopper media. Prior to this role, Tricia was a Managing Partner at MediaCom, overseeing Comms Planning and the alignment of Business Science, Strategy, Digital and Consumer Insights for brands in the Retail, CPG and QSR space. Earlier, Tricia was Senior Media Lead of Portfolio Platforms at PepsiCo and Group Media Director at TracyLocke.
SHIVIKA SINHA ECOMMERCE MARKETING MANAGER, INTERMIX
As E-Commerce Marketing Manager at INTERMIX, Shivika Sinha gets to exercise her skill in innovative, performance-driven and strategic branding. She has helped the fashion retailer in launching and managing world-class e-commerce and digital marketing strategies, resulting in brand enhancing customer experiences and measurable bottom line increase. Prior to joining INTERMIX, Shivika was the Senior Digital Marketing Manager, E-Commerce and Marketing for Oscar de la Renta. Earlier in her career, she was Senior Strategy Consultant, Strategy & Advanced Analytics Consulting Group for data-driven marketing firm Epsilon.
Speakers MARC STERNBERG
JESSICA STURDY
CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
BOWS & SEQUINS @bowsandsequins
Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
ASHLEY TORRES
NOLA WEINSTEIN
FOUNDER AND EDITOR, PURSUIT OF SHOES @PursuitofShoes
VP CONSUMER STYLE BRANDS & EDITOR-IN-CHIEF, GLAM MEDIA @NolaBeth
Ashley Torres is the Founder and Editor of Pursuit of Shoes. Pursuit of Shoes is among the industry’s top life and style blogs, providing daily content from a shoe-loving LA girl. Pursuit of Shoes has been spotted in Lucky Magazine and in campaigns with Target, Macy’s, and Nordstrom. She also recently took on the roll of Sr. Manager of Social Strategy at Revolve Clothing, the virtual home for an unrivaled collection of the world’s most coveted brands. Previously she lead the social media team at HauteLook, a leading online private sale site where she built their social following to over 1M.
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Jessica Sturdy is a twenty-something Midwestern gal living life to the fullest in New York City. By day, she is the Brand & Business Development Manager for an up & coming jewelry brand and by night she writes Bows & Sequins, a fashion-focused lifestyle blog. While most of her posts are predominantly polished and preppy, her blog title is more of a metaphor for how she prefers life to be – fun, sparkly, and girly. When she’s not crossing new hot spots off of her evergrowing restaurant list, you can probably find her front row on a bike at Soul Cycle.
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Nola Weinstein is the Vice President of Consumer Style Brands and Editor-in-Chief at Glam Media. In her role, Weinstein oversees the brand’s content creation and curation strategies across multiple platforms. She recently executed the launch of the GlamStyle mobile application and Glam’s video programming. Her work has also appeared in Women’s Wear Daily, The Daily, The Huffington Post, Seventeen, YM, Radar, and Elegant Bride. Nola is a graduate of Emory University and the Columbia University Graduate School of Journalism.
Speakers
Advisory Board
JOHN WEYAND DIRECTOR OF ACQUISITION – FACTORY AND INTERNATIONAL, J.CREW
John Weyand joined J.Crew in 2012 to oversee digital and customer acquisition channels for the brand’s two largest expansion efforts—J. Crew Factory and J.Crew International. Exceeding growth projections, in 2013, he more than doubled the number of new customers acquired vs. the previous year. Prior to his work on the client side, John worked for iProspect, a leading digital performance agency, as Managing Director and Founder of the company’s New York office. In his time with the agency, he partnered with such brands as American Express, Chanel, Under Armour, Hermes of Paris, Tory Burch, Coach, Godiva Chocolatier, ADP, Diageo, the JM Smuckers brands, among others.
KEENAN BEASLEY VICE PRESIDENT MARKETING, GARNIER, L’ORÉAL
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTN’L
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
COLLEEN HORAN DIRECTOR, PRODUCT MARKETING, OFFERPOP @collhoran Colleen Horan is the Director of Product Marketing at Offerpop, a social marketing platform powering consumer-driven campaigns for leading brands and agencies. In this role, she is responsible for corporate branding, product launches and go-tomarket strategy. Prior to joining Offerpop, Colleen was part of Booz & Company’s Media & Technology practice, where she advised industry leaders on digital capabilities and international strategy. She previously held global marketing and communications roles at Google and Microsoft.
CHRIS CHESEBRO ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CHARLIE COLE PRESIDENT, THE LINE
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Advisory Board CHRIS ERB
JORGE FONTANEZ
EVP MARKETING, LEGENDARY ENTERTAINMENT
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
IAN GOMAR
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
JASON JOHN VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP
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ADAM KMIEC SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
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ED KACZMAREK TITLE
Advisory Board MASON NELDER DIRECTOR OF SOCIAL & DIGITAL STRATEGY
DAVID RUBIN MARKETING BP HAIR US, UNILEVER
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN AT HEINEKEN USA
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MARC PATRICK SENIOR BRAND DIRECTOR, NIKE EAST
JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHRISTINE VERMES DIRECTOR, BRAND MARKETING, INTEL
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
Strategic Advisors
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER
@Joel Ewanick Most recently served as General Motors’ Vice President and Global Chief Marketing Officer.
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS
@ScottMcnealy Co-Founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years.
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS
@TedRubin Ted has achieved acclaim not only for his passion about brands, but also as the most followed CMO on Twitter. His latest book, Return on Relationship was released last year.
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Marquee Sponsor
A SANDOW Company
Material ConneXion, a SANDOW company, maintains the world’s largest Materials Library of 7,000 innovative materials and processes in 10 global locations. ThinkLAB, the innovation consulting arm of Material ConneXion, helps companies create the products and services of tomorrow through smart materials and design thinking. Founded in 2003 by visionary entrepreneur Adam I. Sandow, SANDOW® builds smart businesses—driven by innovation and design—that deliver powerful products, services and experiences to consumers and professionals in luxury, design and beauty. SANDOW’s diverse portfolio includes Interior Design, Luxe Interiors + Design, NewBeauty and Worth, as well as the creative management agency Culture + Commerce, iconic retailer Fred Segal and global materials library/consultancy Material ConneXion. @MaterialCX
Title Sponsors
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
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Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and available impressions are distilled across all screens. @Dstillery
Title Sponsors
Glam Media was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the most influential filters for discovering and sharing each other’s most passionate interests. We had a pioneering vision that professional digital content could be both as engaging for consumers and as important to brand advertisers as traditional media—and with the right platform, we could create a next generation media company that could bring the emotion of print magazines and the vivid engagement of television to digital consumers. Our mission is to help people create, discover and share content that they love. @glammedia
Rakuten Marketing provides online retailers and other businesses with expert online marketing services and solutions. Our suite of services include our cost per action (CPA) affiliate network, search marketing services, lead generation, display and retargeting. Our solutions allow customers to take a closer look at the consumer journey across channels.
Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Their open platform enables brands, businesses, and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent to capture and deliver them. Creatives participate on a level playing field, accessing work that has historically not been available to them. Tongal’s process allows everyone (creatives and brands) to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency. Creativity set free. Tongal is based in Santa Monica, Calif. @Tongal
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Premier Sponsors
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Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, CPGs, and financial services. @dynamic_signal
Gigunda Group is an innovation marketing agency. We are idea instigators and insight experts. We find whitespace opportunities to turn brands into badges.Our innovative approach to experiential marketing has earned us a reputation among Fortune 500 and other clients as imaginative problem solvers. @GGIElement
Kargo delivers innovative advertising experiences and integrated marketing opportunities across its proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website and the 2011 OMMA award for Best Mobile Marketing Campaign. @kargo
PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred and is currently writing his first book. www.purematter.com. @PureMatter
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