K BRAND WEE
NEW YORK
JUNE 8 - 12
Hello and ... Welcome to the first annual edition of Brand Innovators Brand Week in New York! The New York metropolitan area is home to some of the most iconic brands in America, from Colgate-Palmolive Company and Johnson & Johnson, to Citigroup and MasterCard, to Campbell Soup Company and PepsiCo, to Barneys and Macy’s, to GE and IBM, to name a few. In addition, over 60 Fortune 500 companies are based in the New York, New Jersey, and Connecticut area.
Brandon Gutman Co-Founder
Brand Innovators Brand Week in New York, June 8-12, 2015, will celebrate some of the world’s greatest brands — based in the New York area — and the consumers who love them. We will look at how these brands consistently over-deliver and build trust, loyalty, and long term relationships with their customers. Brand Innovators Brand Week will also examine how these leading brands are using technology — including social media, content marketing, mobile, digital video advertising, data and analytics, marketing automation, and E-commerce — to engage more closely with their consumers. The following is our complete line-up of events this week: Brand Innovators Mega-Trends hosted by MSLGROUP at Starcom MediaVest Group 1675 Broadway — Monday, June 8 Brand Innovators Future of Consumer Experience and Retail hosted by GILT 2 Park Avenue — Tuesday, June 9 Brand Innovators Integrated Media Buying hosted by Citi 601 Lexington Avenue — Wednesday, June 10 (morning)
Marc Sternberg Co-Founder
Brand Innovators BtoB hosted by General Electric 30 Rockefeller Plaza — Wednesday, June 10 (afternoon) Brand Innovators Mobile & Millennials hosted by J. Walter Thompson 466 Lexington Avenue — Friday, June 12 Thank you to all of the members of the Brand Innovators community, our Advisory Board, and our sponsors for making our inaugural edition of Brand Innovators Brand Week in New York such a success. And, an extra special shout out to our partners at MSLGROUP, Gilt, GE, Citi and J. Walter Thompson for hosting us this week. Enjoy the show and we look forward to seeing you, again, soon at our next event in New York!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Jason Haffar
VP Business Development
Ryo Mochido
Event and Marketing Manager
Maria Sekar
Program Director
Elizabeth Scott
Social Media Manager
Marc Sternberg Co-Founder
Jared Hopfer
Chief Revenue Officer
Paula Parisi
Chief Technology Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Negeen Amuzegar
Marketing Coordinator
Parker Johnson
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 AGENDA ............................................................................. 6 SPEAKERS ........................................................................ 16 40 UNDER 40 .................................................................. 54 ADVISORY BOARD ........................................................... 56 STRATEGIC ADVISORS .................................................... 64 BRAND HOSTS ................................................................ 66 SPONSORS ...................................................................... 68 4
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Agenda NDS MEGA - TRE
HOSTED BY MSLGROUP AT STARCOM MEDIAVEST GROUP MONDAY, JUNE 8, 2015
8:45 am Welcome Brandon Gutman Co-Founder, Brand Innovators; Marc Sternberg, Co-Founder, Brand Innovators; David Teicher, Chief Content Officer, Brand Innovators, Ted Rubin, Acting CMO, Brand Innovators 9:00 am Digital Trends 2015: The Evolution of Consumer Experiences Ivy Esquero, Senior Manager on the Global Insights Team, Microsoft 9:20 am Digital 2015: Social, Content, and Data Panelists: Christine Espinoza, Associate Director, Global & Brand Social Strategy, Starwood Hotels & Resorts Worldwide, Inc.; Gordon Meyer, Digital Marketing, SiriusXM Radio Inc; Andrea Port, Director of Digital and Social Content, Kenneth Cole 9:50 am Case Study Christine Ngo, Digital Marketing, Mountain Dew, PepsiCo 10:15 am Connecting with Millennials and Gen Z Through Entertainment and Compelling Content Moderator: Ken Grosso, SVP Global Sales, Liveryre; Panelists: KC Geen, Head of Global Social Media, Groupon; Jeff Geisler, CMO, Roc Nation; Christine Ngo, Digital Marketing, Mountain Dew, PepsiCo 10:45 am Networking Break 11:00 am Keynote – Employee Advocacy 11:30 am Get a Digital Marketing Quick Win With Employee Advocacy Moderator: David Honig, Vice President, Corporate Partnerships, Dynamic Signal; Panelists: Martin Jones Senior Marketing Manager, Social Media & Content Marketing, Cox; Marcy Massura, SVP, New York Digital Lead, MSLGroup 12:05 pm Success Story – Employee Advocacy Brian Burgess, Global Director, Employee Practice, MSLGROUP 12:30 pm Lunch 1:30 pm Mobility and Emerging Media: What’s Next Andrea Bernhardt, Director of Digital & Media, RB; Andrew Der, Strategic Marketing & Business Development, Verizon Ventures; Jana Gauthier, Director of Digital Media, New England Patriots; Vikas Satyal, Director, Commercial Marketing Strategy & Planning, Heineken USA 1:55 pm Keynote — Solving Your Omni-Channel Measurement Challenge Yale Cohen, SVP, Activation Standards, ZenithOptimedia; Todd Rose, SVP, Business & Corporate Development, NinthDecimal 2:20 pm
Success Story Elissa Padilla, Chief Marketing Officer, Brooklyn Nets and Barclays Center
2:45 pm Macro Marketing Trends 2015 Noah Brodsky, SVP, Worldwide Loyalty and Customer Engagement, Wyndham Hotel Group; Boon Lai, Chief Marketing Officer, VP Marketing Health and Wellness, Philips; Rob Lynch, Brand President and Chief Marketing Officer, Arby’s 3:15 pm
Networking Break
3:35 pm Keynote: How to Develop a Content Marketing Strategy Using SnapChat KC Geen, Head of Global Social Media, Groupon 4:00 pm Brand Innovators “40 Under 40” East Roundtable David Fontanez, Associate Director, Head of Digital Media, Verizon Wireless; Maryssa Miller, Head of Digital Commerce, JetBlue Airways; Sarah Montante, Senior Brand Manager, Women’s Deodorant Portfolio, Unilever; Dave Spinato, Global Director, Digital, HARMAN International
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Agenda HOSTED BY GILT
TUESDAY, JUNE 9, 2015
7:30 am Breakfast 8:45 am Welcome Brandon Gutman Co-Founder, Brand Innovators; Marc Sternberg, Co-Founder, Brand Innovators; David Teicher, Chief Content Officer, Brand Innovators; Ted Rubin, Acting CMO, Brand Innovators; Co Chair: Clay Cowan, Chief Marketing Officer, Gilt; Co-Chair: Laura Henderson, Head of Media & Communications Planning, US & North America, Mondelēz International 9:00 am Opening Remarks Michelle Peluso, Chief Executive Officer, Gilt 9:15 am The Future of Consumer Experience Charlie Cole, EVP, Assembled Brands & CEO The Line & Protagonist’ Clay Cowan, Chief Marketing Officer, Gilt; Laura Henderson, Head of Media & Communications Planning, US & North America, Mondelēz International; Gordon Meyer, Director, Digital Marketing, SiriusXM Radio Inc. 9:45 am Success Story 10:10 am Omni-Channel Retailing Strategies Cindy Chen, Global Head of eCommerce, Mondelez International; Ye Jin, Customer Retention and Loyalty, Senior Strategist; Michael Kors; Rob Lynch, Brand President and Chief Marketing Officer, Arby’s; David Rubin, Head of Brand, Pinterest; Julia Straus, VP Business Development and Partnerships, BaubleBar 10:45 am Keynote Clay Cowan, Chief Marketing Officer, Gilt 11:10 am
Networking Break
11:25 am Life at the Intersection of Content and Commerce Amanda Greenberg, Head of e-Commerce, KIND; Marissa Kraxberger, Creative Director, Ivanka Trump; Hayley Phoel, Brand Manager, Materne North America – GoGo squeeZ 11:55 am Keynote Charlie Cole, EVP, Assembled Brands ; CEO, The Line & Protagonist 12:20 am Forging Consumer Connections with Mobile, Social, and Emerging Media Patrick Cassidy, Global Digital Brand Marketing, New Balance; Katrina Craigwell, Director, Global Content & Programming, GE 12:50 pm Keynote – Shopper Futures – The Intersection of Mobile & Retail Laura Henderson, Head of Media & Communications Planning, US & North America, Mondelēz International 1:15 pm
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Lunch
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WE MAKE OUR CLIENTS’ VOICE MATTER How? By creating outstanding campaigns. We want to take this opportunity to say thank you to clients who inspire us, partners who collaborate with us and colleagues whose ideas and powerful efforts rock the world.
Paul Newman +1 646 500-7903 paul.newman@mslgroup.com
Agenda HOSTED BY CITI
ING MEDIA BUY INTEGRATED
WEDNESDAY, JUNE 10, 2015
8:00 am Breakfast 8:30 am Welcome Brandon Gutman, Co-Founder, Brand Innovators; Marc Sternberg, Co-Founder, Brand Innovators; Ted Rubin, Acting CMO, Brand Innovators; Event Chairperson: Elyssa Gray,Head of Media and Creative, Citi 9:00 am Deciphering the New Media Landscape Javier Farfan, VP Marketing, Verizon; Vikas Satyal, Director, Commercial Marketing Strategy & Planning, Heineken USA; Liya Sharif, Sr. Director, Global Brand, Qualcomm 9:40 am Success Story 10:00 am Keynote 10:25 am Paid+Earned+Owned: Social in the Age of Pay-to-Play Ellie Ahmadi, Global Emerging Channels & Mobile Marketing Lead, Accenture; Eric Mason, Director, Strategic Marketing Communications, Wix.com; Colin Schoenberger, Social Media and Analytics, Associate Director, WNET New York Public Media 10:50 am Networking Break 11:10 am Success Story — How Wix.com Created the Most Viewed Ad in the 2015 Super Bowl Eric Mason, Director, Strategic Marketing Communications, Wix.com 11:30 am Bridging The Gap: Digital Video & The Future of TV Moderator: Peter Tarrant, Director, Collective; Joseph Klicsu, Senior Manager, Digital Communications, Energizer 12:00 pm Keynote — Dstillery Tom Phillips, CEO, Dstillery 12:30 pm Lunch 1:30 pm Keynote 2:00 pm Success Story 2:25 pm Cross Platform Media Measurement: The Media Buyers Dilemma Moderator: Jes Santoro, SVP, Enterprise Sales, TubeMogul; Frank Cotignola, Associate Director, Media Insights & Analytics, Mondelēz International; Ben Jankowski, Group Head, Global Media, MasterCard 3:00 pm Closing Remarks
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Agenda HOSTED BY GE
WEDNESDAY, JUNE 10, 2015
BTOB 12:00 pm Lunch — Hosted by GE 1:00 pm Welcome Brandon Gutman, Co-Founder, Brand Innovators; Marc Sternberg, Co-Founder, Brand Innovators; David Teicher, Editor and Chief Content Officer; Ted Rubin, Acting CMO, Brand Innovators; Event Chair: Andy Markowitz, General Manager, Performance Marketing Labs at GE 1:15 pm The State of B2B and Performance Marketing Ellie Ahmadi, Global Emerging Channels & Mobile Marketing Lead, Accenture; Gary Spangler, Global Digital Marketing Leader, Performance Polymers, DuPont 1:50 pm
Success Story Liya Sharif, Senior Director, Global Brand, Qualcomm
2:15 pm Content for Demand Generation Tami Cannizzaro, Senior Director, Global Demand Generation, eBay Inc; Penni Geller, Sr. Director Digital & Content Marketing, CA Technologies; Kyle Peterson, Digital Marketing Manager, Global, Ingram Micro Cloud; Liya Sharif, Sr. Director, Global Brand, Qualcomm 2:50 pm
Networking Break — Hosted by GE
3:10 pm
Success Story Gary Spangler, Global Digital Marketing Leader, Performance Polymers, DuPont
3:35 pm
Mobility – Apps and Mobile as a Service
4:00 pm Keynote —Thomas Quirke, Vice President of Global Marketing, Government Products, Solutions, and Services, Motorola Solutions 4:55 pm Closing Keynote — Gary Vaynerchuk, Best-Selling Author, Speaker, Co-Founder and CEO, VaynerMedia 5:20 pm
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Brand Innovators Cocktail Reception — Hosted by GE
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Š 2015 United Airlines, Inc. All rights reserved.
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Offering products, services and a global network to make travel easy.
Agenda HOSTED BY J. WALTER THOMPSON
ENNIALS BILE & MILL
FRIDAY, JUNE 12, 2015
MO
7:30 am Breakfast 8:45 am Welcome Brandon Gutman, Co-Founder, Brand Innovators; Marc Sternberg, Co-Founder, Brand Innovators; Host: Ted Rubin, Acting CMO, Brand Innovators; Event Chair: Tricia Nichols, Global Lead, Senior Director, Consumer Engagement & Brand Partnerships, Gap 9:00 am Marketing to Millennials: The X Factor Michael Aki, Director, Digital Marketing, Aeropostale; Ryan Anderson, Director, Marketing, ESPN; Andrew Eis, Equity Lead, Europe & North America, Lysol, Dettol, Sagrotan, RB; Sarah Montante, Senior Brand Manager, Women’s Deodorant Portfolio, Unilever; Joshua Nafman, Sr. Director, Brand Marketing & Digital, KIND 9:30 am Keynote George Fleck, VP Global Brand Management, Le Meridien & Westin, Starwood Hotels & Resorts Worldwide, Inc. 10:05 am Success Story – Tune Ian Sefferman, General Manager, App Store Analytics, Tune 10:20 am Tapping Into Mobile: Content, Commerce, and Data Moderator: Liza Blumenthal, RVP Sales, Northeast, Millennials Media; Elisa Padilla, Chief Marketing Officer, Brooklyn Nets and Barclays Center; David Fontanez, Associate Director, Head of Digital Media, Verizon Wireless 10:55 am Networking Break 11:25 am Success Story – Developing A Platform for Innovation: How Marriott is Positioning for the Future Wolfgang Lindbauer, Chief Discipline Leader, Global Operations, Marriott International; Pete Maulik, Managing Partner, Chief Growth Officer, Fahrenheit 212 12:00 pm Lunch 1:00 pm Keynote 1:30 pm Success Story – The Millennial Hispanic Opportunity Heidi Corn, Sales Director, Adsmovil 1:45 pm How Millennials Shop: Exploring New Habits in Mobile, Commerce, and Retail Moderator: Fiksu; Panelists: Ryan Bonifacino, Chief Marketing Officer & SVP Digital at Alex and Ani; Tricia Nichols, Global Lead, Senior Director, Consumer Engagement & Brand Partnerships, Gap 2:00 pm Closing Remarks
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Speakers ELLIE AHMADI
GLOBAL EMERGING CHANNELS & MOBILE MARKETING LEAD, ACCENTURE @elliebaba Ellie Ahmadi is leads Global Emerging Channels & Mobile Marketing for Accenture. Prior to joining Accenture in January, she spent 9 years spearheading digital marketing at Protiviti, a B2B consulting organization. As the lead digital marketing and strategist for Protiviti, Ellie helped build brand awareness and generate demand online and am wellversed in creating integrated marketing plans across sales, technology & marketing departments.
LIZA BLUMENTHAL REGIONAL VP SALES, NORTHEAST, MILLENNIAL MEDIA
Liza Blumenthal is the RVP of Sales for Millennial Media’s Northeast region. Since 2011, Liza has been driving mobile media solutions for brand advertisers and agencies across all verticals. Liza and her team provide brands with mobile targeting solutions, creative expertise, and post-campaign insights to prove how mobile marketing moves the needle. Prior to her role at Millennial Media, Liza spent over five years in the music industry at Sony Music, where she created and sold brand partnerships for the label’s artist roster, including Alicia Keys, Kings Of Leon, and Kelly Clarkson.
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ANDREA BERNHARDT
DIRECTOR OF DIGITAL & MEDIA, RB Andrea Bernhardt leads the Digital and Media initiatives for RB, the world’s leading consumer health and hygiene company, with brands (such as Nurofen, Strepsils, Mucinex, Dettol, Lysol Finish and Vanish) sold in nearly 200 countries. Andrea’s areas of focus include enhancing overall customer experience and driving digital engagement and revenue. Prior to assuming her current post one year ago, Andrea was Senior Director of Brand Strategy and Communications for WebMD, where she developed the concept of the WebMD brand vision. She joined WebMD in 2011 from Mindshare, where she was Partner/Group Director.
RYAN BONIFACINO CMO AND SVP DIGITAL, ALEX AND ANI
Ryan Bonifacino oversees e-commerce, digital marketing, advertising technology and customer experience as the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and 2013 revenues of over $230 million, Alex and Ani is currently the fastest growing midsized retailer in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in assets. www.Brand-Innovators.com
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Speakers NOAH BRODSKY
SENIOR VICE PRESIDENT, WORLDWIDE LOYALTY AND ENGAGEMENT AT WYNDHAM WORLDWIDE Noah Brodsky is responsible for the growth and evolution of Wyndham Rewards, the newly re-launched guest loyalty program of Wyndham Hotel Group, the world’s largest hotel company. He also oversees the program’s co-brand credit card, marketing partnerships, multi-brand advertising, social media marketing and customer acquisition and retention efforts. Noah joined Wyndham in June 2014 as VP, Sales Innovation, increasing the sales efficiency and driving expansion. Previously, he served as Chief Experience Officer at WeWork, a venture-backed office leasing and co-working company. His prior experience in the hospitality industry includes roles at Starwood Hotels and Resorts, Four Seasons Resorts and Walt Disney World.
TAMI CANNIZZARO SENIOR DIRECTOR, MARKETING, EBAY INC @tamicann
As Senior Director of Marketing at eBay, Tami Cannizzaro is responsible for global demand generation, driving lead targets across Paid, Earned, Owned and Social Media strategy to support digital lead development. Tami also oversees the rollout of new marketing systems to support lead generation and business pipeline reporting. Prior to joining eBay in April, Tami spent 13 years at IBM, most recently as VP Marketing.
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BRIAN BURGESS
GLOBAL PRACTICE LEADER, EMPLOYEE, MSLGROUP
Brian Burgess brings more than 18 years of experience developing programs and communications that engage internal audiences to a company’s business strategy, to be advocates of the brand, and to build awareness, understanding and acceptance of change initiatives. He has led many engagement assignments for MSLGROUP including the merger of Cingular and AT&T Wireless, the operational transformation of AstraZeneca’s sales force, the integration of Bayer HealthCare and Berlex, the regional development and launch of the Ahold USA family of brands (Stop & Shop and Giant), the worldwide roll out of operating principles for Marsh, and the internal introduction and socialization of the Lilly Diabetes global brand narrative.
PATRICK CASSIDY GLOBAL DIGITAL BRAND MARKETING AT NEW BALANCE @PatrickECassidy
Patrick Cassidy leads global digital brand marketing and social media content strategy for New Balance. Since assuming responsibility for the company’s primary social platforms nearly two years ago, the brand has seen significant gains, with increases in the past year of Facebook +117%, Twitter: +260% and Instagram: +6,000%. Patrick deploys New Balance’s image across the U.S. and international markets. He is the core leader for NewBalance.com, ensuring that its U.S. presence and that of 40 international sites aligns with brand feel and content creation capabilities. www.Brand-Innovators.com
Speakers CINDY CHEN
GLOBAL HEAD OF ECOMMERCE, MONDELÉZ INTERNATIONAL Cindy Chen worked and lived in North America, Europe & Asia Pacific. Known as a fearless brand transformer, Cindy pioneered real-time marketing with Oreo “Daily Twist” and Oreo Super Bowl “Blackout” tweet. During her long-standing successful career driving double-digit growth of multi-billion dollar businesses in North America, Europe & Asia Pacific, she has transformed brands like Oreo from well-known products into cultural ICONs. Recently she was awarded 7 Cannes Lions including a Cyber Grand Prix, Effie, Clio awards. Prior to joining Mondelēz, Cindy worked at Kraft Foods, General Mills, and Reckitt Benckiser. Originally from Shanghai, Cindy started her career in the fashion sector.
CHARLIE COLE EVP, ASSEMBLED BRANDS; CEO , THE LINE & PROTAGONIST @CharlieCole
Charlie Cole is the Executive Vice President of the Fashion and Retail Group of Assembled Brands, a modern holding company providing talent and business development to emerging designers and companies who are building important, lasting brands. He leads two of Assembled’s flagship brands: Charlie is CEO of The Line, an e-commerce company seeking to provide the quintessential items for everyday life, and is also CEO of Protagonist, a ready to wear collection that elevates the modern wardrobe, distinguished by subtleties of form, fit, and fabrication. Before joining Assembled, Charlie was Vice President of E-Commerce at Schiff Nutrition where he helped drive the acquisition of Schiff by Reckitt Benckiser for $1.4 billion 20
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YALE COHEN
SENIOR VP, ACTIVATION, ZENITHOPTIMEDIA
Yale Cohen serves as SVP, Activation Standards at ZenithOptimedia, focusing on building strategic partnerships & ad buying solutions across all clients. Four years ago, he founded Zenith’s mobile task force, focused on driving education and adoption on across the agency and clients. As a thought leader, he helps ZenithOptimedia establish new standards for buying and reporting on clients’ media investment. A gradate of the Wharton School at the University of Pennsylvania, Yale has worked across clients including JP Morgan Chase, Johnson & Johnson, Masterfoods, Zipcar, among others throughout his 10+ year experience in digital advertising.
HEIDI CORN
EAST COAST SALES DIRECTOR, ADSMOVIL
Heidi Corn is a seasoned marketing and sales executive with specific expertise in the women’s lifestyle category. Her experience spans from developing cross-platform marketing solutions, building new partnerships and driving revenue growth. She is currently an East Coast Sales Director for Adsmovil, the premier Mobile Advertising Network serving the U.S. Hispanic and Latin American markets. Adsmovil is part of the Cisneros Group of Companies, a leader in the market with television production, record labels, and digital media companies. Heidi began her career in media where she developed integrated communications strategies for such leading brands as Johnson & Johnson, FedEx and Pfizer. www.Brand-Innovators.com
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Speakers FRANK COTIGNOLA
ASSOCIATE DIRECTOR, MEDIA INSIGHTS & ANALYTICS, MONDELĒZ INTERNATIONAL @fco24 As part of Mondelēz International’s Global Analytics team, Frank Cotignola focuses on improving media measurement and analytics. He also helps teams to develop insights using social media listening and search tools. His efforts to develop both free and paid listening platforms and insights have led to the integration and usage of such research into traditional “asking” research and media measurement tools. Frank has significant analytic research experience across a number of well-known suppliers and manufacturers, and has spoken at a number of conferences on the research benefits of social media listening.
KATRINA CRAIGWELL
DIRECTOR, GLOBAL CONTENT & PROGRAMMING, GE @kcraigwell Katrina Craigwell is Director of Global Content & Programming at General Electric (GE). She is responsible for digital content production and distribution strategy for GE in the U.S., as well as partnering with GE’s digital teams globally. Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC’s first social media campaigns. She was named one of Forbes’ 30 Under 30 in Marketing & Advertising for 2014 and AdAge’s Creativity 50 in 2012.
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CLAY COWAN CHIEF MARKETING OFFICER, GILT @cbcowan
Clay Cowan serves as the Chief Marketing Officer of Gilt, where he is responsible for overseeing the company’s marketing and creative functions. Clay joined Gilt in November 2014. Prior to Gilt, Clay spent several years at Starwood Hotels and Resorts, where he headed the Global Digital business. In that role, he had responsibility for driving performance and innovation across Starwood’s digital channels: web, online advertising, mobile, and social. Before entering hospitality, Clay was the Vice President of E-Commerce and Digital Marketing at Sports Authority, where his team led the development of many omni-channel growth strategies.
ANDREW DER
STRATEGIC MARKETING & BUSINESS DEVELOPMENT, VERIZON VENTURES @ndrewder Andrew Der joined Verizon Ventures in 2013 and focuses on strategic marketing and business development for the firm. He is also the cofounder of NYC Marketing Mixer, an organization connecting marketers with colleagues, agency partners, and startups. Andrew has over 10 years of experience working in innovation, strategy, digital marketing, and emerging technologies roles, focusing primarily on consumer products and web / mobile products. Before coming to Verizon Ventures, he was the Senior Manager of Digital Strategy & Innovation at American Express and worked in similar functions at futurethink, Coty, EffectiveBrands, and Aon Hewitt. www.Brand-Innovators.com
Speakers ANDREW EIS
EQUITY LEAD, EUROPE & NORTH AMERICA, LYSOL, DETTOL, SAGROTAN, RB @TheEisman Andrew Eis is Lysol’s Equity Lead for Europe, North America, Australia, & Russia at Reckitt Benckiser, with 6 years of experience building brands in the Household Cleaning, Air Care, and Oral Care categories. Over that time, he has excelled at identifying consumer insights and leveraging them across a brand range of mediums. Andrew is currently responsible for leading Lysol, the largest Household Cleaning brand at RB. Previous to his role on Lysol, he managed a diverse portfolio of ten RB brands, including Rid-X, Easy Off, & Lime-A-Way. Andrew received a BS in Finance from Rutgers University and an MBA from Michigan’s Ross School of Business.
IVY ESQUERO
SENIOR MANAGER, GLOBAL CONSUMER INSIGHTS, MICROSOFT ADVERTISING @IvyEsquero Ivy Esquero is the Senior Manager for Global Consumer Insights based in Microsoft Advertising’s New York headquarters. As part of the Thought Leadership team, Ivy looks to unpack the “why” behind consumer behavior and uncover the person behind the number, revealing ways to deeply engage consumers as they navigate the digital landscape. Prior to Microsoft, Ivy was in the Global Strategic Research team at Prudential Financial, where she delved into consumers’ journey to financial security and retirement. Ivy joined Prudential from the Advertiser Solutions Group at the Nielsen Company where she served as a Research Director.
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CHRISTINE ESPINOZA ASSOCIATE DIRECTOR, GLOBAL & BRAND SOCIAL STRATEGY, STARWOOD HOTELS & RESORTS WORLDWIDE, INC. @CHRISTY1444
Christine Espinoza leads global brand social strategy across Starwood Hotels & Resorts’ 9 hotel brands and SPG. From customer service to community management, event activation to blogger outreach, digital integration to analytics, working in Social Media satisfies Christine’s desire to always be learning new things, which is why she loves it. Prior to Starwood, Christine was at Ogilvy & Mather, working in digital media and helping to kick-start the agency’s global mobile practice.
JAVIER FARFAN
VP MARKETING, VERIZON @jfarfan
Javier Farfan is a marketing executive with a diverse background in using music, entertainment and culture marketing to build consumer brands. Prior to joining Verizon in March, he spent five years as Head of Music, Entertainment, and Culture Marketing at PepsiCo, Inc. Prior to that he was Director of Product Marketing, Entertainment and Devices, at Microsoft. Other brands Javier has helped build include MTV Networks, where he was Managing Director from 2002 to 2007, and JPMorgan Chase, where he was VP Marketing, and Accenture.
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Speakers GEORGE FLECK
VP GLOBAL BRAND MANAGEMENT, LE MERIDIEN & WESTIN, STARWOOD HOTELS & RESORTS WORLDWIDE, INC. @georfle George Fleck is the Vice President of Global Brand Management for Le Méridien and Westin, two of Starwood Hotels & Resorts’ contemporary upper-upscale brands. In this role, German-born George combines more than 10 years of hotel marketing expertise with his brand management experience to align the global strategies of these two dynamic brands. George’s extensive work experience spans Starwood’s Asia-Pacific, North America, and EAME divisions, applying a global perspective to the approach for Le Méridien and Westin brands. He joined Starwood in 2002 as the Business Travel Sales Manager of W Chicago.
JANA GAUTHIER
DIRECTOR OF DIGITAL MEDIA, NEW ENGLAND PATRIOTS, KRAFT SPORTS GROUP @JANAG6 Jana Gauthier is Director of Digital Media for the New England Patriots with expertise in the strategy, UX, design and development of websites, mobile web, mobile apps, social media, email marketing, e-commerce, and content production. Jana also serves as a Club Ambassador to the NFL’s digital team providing feedback for the direction and strategy of NFL Club digital products. Before her 10+ year career with the Patriots and the Kraft Sports Group, Jana was a Project Manager for an interactive marketing agency in Boston.
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DAVID FONTANEZ ASSOCIATE DIRECTOR, HEAD OF DIGITAL MEDIA, VERIZON WIRELESS
David Fontanez leads the Verizon Wireless Digital Media strategy, including buying and planning. He is responsible fora $350 Million+ digital media budget spanning all digital channels (Acquisition, Paid Search, Online Video, Paid Social, Mobile Media, MultiCultural) and delivering on all digital KPI’s (Acquisition, Engagement, Awareness). David leads a staff of 50+ internal and agency based digital specialists. Prior to joining Verizon in 2012 he was the Senior Manager of Digital Marketing at Dow Jones. Brands he worked with earlier in his career include American Express and Monster.com.
KC GEEN
HEAD OF GLOBAL SOCIAL MEDIA, GROUPON @KCGEEN
KC Geen is Head of Global Social Media at Groupon where she is responsible for bringing the brand to life through social media. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing programs for the past nine years for a variety of Fortune 500 companies including Subway Restaurants, Dell, Midas, and The Dow Chemical Company. Prior to Groupon, KC was Senior Manager, Social Media at GrubHub Inc., a leading online and mobile food-ordering company, where she launched and led social media strategy for the enterprise. In addition to all things social, KC has experience in integrated marketing as well as crisis and reputation management. www.Brand-Innovators.com
Speakers JEFF GEISLER
CHIEF MARKETING OFFICER, ROC NATION
Overseeing marketing for Roc Nation, Jeff Geisler is always striving to develop the new and different. Throughout his career he’s led initiatives that break boundaries and conventions by implementing a philosophy is that nothing is impossible, a solid strategy must be the bedrock of a great idea, and that campaigns must drive consumer engagement and be shareable. It’s that mixture of creativity tied to business solutions that has always been at the crux of Jeff’s pursuits. For two decades before Roc Nation he was at advertising agencies leading initiatives for brands such as Verizon, Axe, Levi’s, Sprite, Cadbury, Sony, General Mills, MasterCard and many more.
ELYSSA GRAY HEAD OF MEDIA AND CREATIVE, CITI
As Citi’s Director of Creative and Media for the NA Cards, Elyssa Gray is responsible for strengthening the Citi brand and building customers’ trust and loyalty. In this role, Elyssa manages Citi’s advertising campaigns and media investment strategy for all of the US Cards business, with a focus on driving brand metrics and organic growth. She has also been responsible for championing the brand’s digital transformation and leadership, creating industry best in class digital programs. Prior to joining Citi, Elyssa was the Head of Global Media and Creative for Visa Inc.
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PENNI GELLER
SENIOR DIRECTOR DIGITAL & CONTENT MARKETING, CA TECHNOLOGIES
Penni Geller is Senior Director Digital & Content Marketing at CA Technologies. She leads a team of marketers responsible for delivering insightful digital content to entice potential new customers, build credibility and instill customer loyalty. During her time at CA, Penni has brought thought leadership to IT executives from around the globe via Smart Enterprise magazine, Smart Enterprise Exchange — an online executive community — and Smart Papers, rich infographics on topics important to technology leaders. Penni regularly works with IT executives across 4 continents to bring their point of view and perspectives to life.
AMANDA GREENBERG
HEAD OF E-COMMERCE, KIND Amanda Greenberg joined KIND in December, 2014 as Head of e-Commerce, focused on building both the e-Retail business as well as the direct to consumer KindSnacks. com business. KIND is the fastest growing CPG company in the United States. Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time. Prior to KIND, Amanda worked at Philips, holding roles of increasing responsibility in e-Commerce, Digital Marketing, Business Strategy and Supply Chain. Amanda has also held various sales & marketing roles with Croscill, Experian Cheetahmail and the Orlando Magic. www.Brand-Innovators.com
Speakers KENNETH GROSSO
SENIOR VICE PRESIDENT, GLOBAL SALES, LIVEFYRE @KennethGrosso Kenneth Grosso has spent the last 20 years developing successful global sales organizations within the digital and brand marketing industries. He currently serves as SVP, Global Sales, Livefyre, a leading real-time content marketing and engagement platform. Prior to joining Livefyre Ken was Regional VP at Thismoment, a digital content marketing company, where he built a successful sales team, helped shape the product and guided the company to nearly $50 million in total funding. Earlier, Ken was the CEO and cofounder of Powered by Professionals, a service firm that started and incubated charitable organizations. There, he raised over $23 million in donations.
JAMES HA
VP MARKETING & COMMUNICATIONS, ERNEST ALEXANDER
James Ha is best described as a strategic and creative problem solver. Having started his career at some of the most well-¬regarded advertising agencies, James has developed a strong background not only in traditional media, but also at the forefront of the digital evolution. His current role as the VP of Marketing & Communications at Original Penguin has led him to one of the most recognized American heritage menswear brands, to reposition the brand for today’s millennial consumers. Before his arrival at Original Penguin, James led the branding & social efforts at Club Monaco and the launch of their e¬commerce business. 30
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BRANDON GUTMAN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to more effectively engage consumers and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has been featured in Fast Company and on Forbes’ CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
DAVID HONIG
VICE PRESIDENT, CORPORATE PARTNERSHIPS, DYNAMIC SIGNAL David Honig is an online advertising/ technology veteran with more than 15 years in the digital space. Currently the VP of Corporate Partnerships at Dynamic Signal, David is responsible for providing overall leadership and strategic direction for the company’s Corporate Partnership sales unit. Prior to Dynamic Signal, David was the Sr. Director of Advertising Technology at Salesforce.com where he joined from the 2012 acquisition of Buddy Media. Before joining Buddy Media, David co-founded Media6Degrees, now Dstillery. David, his wife and twin girls reside in New Jersey. He obtained a B.S. in Business/Marketing from The Ohio State University (Go Buckeyes!). www.Brand-Innovators.com
“Quality means doing it right when no one is looking.” — Henry Ford
Hello, transparency. Know how your ad spend is working for you. Gain insight into your media’s effectiveness to reach your most valuable consumer.
Speakers BEN JANKOWSKI GROUP HEAD, GLOBAL MEDIA, MASTERCARD @bjankow
Ben Jankowski is Group Head of Global Media for Mastercard. In this role, he is responsible for managing the MasterCard investment in marketing communications. This includes working with global, regional and local marketing teams as well as agency partners to drive engagement and preference among MasterCard’s core constituents. Having worked for agency networks such as Omnicom, WPP, and Havas, Ben has a vast experience driving business success of some of the world’s leading marketers such as Chase, Citibank, Dell, GE, Johnson & Johnson, Nestlé, Pepsico, Procter & Gamble, and Xerox. He holds a B.A. in Communications from Temple University in Philadelphia.
SHERRILL KAPLAN DIRECTOR, DIGITAL & LOYALTY MARKETING, DUNKIN BRANDS @sherrillkaplan
Sherrill Kaplan is the Director of Digital & Loyalty Marketing for Dunkin’ Donuts, the largest coffee and baked goods chain in the world. In this role, she is responsible for all marketing for digital platforms including mobile, loyalty, web, CRM, email and payments, including the DD Card, Dunkin’s proprietary stored value card. Before joining Dunkin’, Sherrill was the Director of Client Services at Cartera Commerce, a loyalty service company focused on card-linked offers. Prior to that, she was the Director of Product Marketing at Circles and the Director of Membership Rewards, Retail Partnerships at American Express.
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MARTIN JONES
SENIOR MARKETING MANAGER - SOCIAL MEDIA & CONTENT MARKETING, COX COMMUNICATIONS @martinjonesaz Martin Jones is a marketing manager with the corporate Cox Communications social media team, where he leads the social and content marketing strategy for Cox Business. He is also the editor of CoxBLUE.com and is a featured contributor on several business and marketing websites. He is a frequent guest speaker on the topic of social media and content marketing and was recently named one of the top 50 content marketers on Twitter by eContent magazine.
JOSEPH KLICSU
SENIOR MANAGER, DIGITAL COMMUNICATIONS, ENERGIZER As the Senior Manager of Digital Brand Communications at Energizer, Joe Klicsu is responsible for working with all brands (Schick, Playtex, Banana Boat, etc.) within the Energizer Personal Care (EPC) portfolio to implement best practices and drive greater innovation across all aspects of the digital media ecosystem. Prior to joining EPC, Joe spent 6 years at digital marketing agency, Modem Media, as well as other client side roles at GE and Microsoft. He graduated from James Madison University in 1996 and lives in CT with his wife and two daughters.
www.Brand-Innovators.com
Making Mobile Simple.
Millennial Media is the leading independent mobile marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. Our unique data and technology assets enable our clients to connect with their target audiences at scale.
www.millennialmedia.com
Speakers MARISSA KRAXBERGER
CREATIVE DIRECTOR, IVANKA TRUMP @ladyandprince Marissa Kraxberger is the Creative Director for Ivanka’s growing lifestyle brand. She is charged with the creative direction for the entire Ivanka Trump brand, which includes defining the voice of the brand, the overall creative and editorial direction of IvankaTrump.com, strategy and execution of the company’s social media presence and managing in-house creative and editorial. Her diverse career in design, art direction and brand development for highprofile fashion and lifestyle brands spans Diane von Furstenberg, Kate Spade New York and Oscar de la Renta. As the author of Lady & Prince (ladyandprince.com), she blogs about her life as a working mom in the fashion industry, raising kids in the city and travel adventures.
BOON LAI
CHIEF MARKETING OFFICER, VP MARKETING HEALTH AND WELLNESS, PHILIPS Boon Lai is an award- winning marketing executive with 18+ years’ experience in the global B2B and consumer goods sectors. He has led teams while working in senior roles in cities around the world — New York, London, Singapore and Amsterdam. From 2009-2012 he waas Chief Marketing Officer for Philips China, based in Shanghai. Boon’s experience with consumer, technology, financial services, health and pharmaceutical industries is broad and deep. He has established a successful track record establishing brands and creating innovative omni-channel marketing campaigns. Fluent in English and Mandarin, Boon is winner of the International Marketer of the Year and Media Excellence awards. 34
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LAURA HENDERSON HEAD OF MEDIA & COMMUNICATIONS PLANNING, US & NORTH AMERICA, MONDELĒZ INTERNATIONAL @TheLauraHendo
Laura Henderson leads US Media & Communications for Mondelez International, the makers of snack brands like Oreo, Ritz, and Trident. In her role, Laura is responsible for all media across the US business, including the development of media investment strategy, leadership over communications planning, and the acceleration of the North American media innovation agenda. Recently, Laura launched “Mondelez Blink Studios” in partnerships with Now This News, a first of its kind real-time ad studio that creates and distributes rich video content based on what’s trending in the news. Laura is a recent export of the Mondelez International Canadian team, where she managed the Cadbury brand.
ALEX LINDE
VP ADVERTISING & MONETIZATION MONETIZATION, EBAY INC @usuallyalex Alex Linde drives monetization by helping tell stories through native formats, such as branded backgrounds, and works across screens to ensure eBay uses its firehose of data to reach the right person at the right time. Prior to joining eBay in December, Alex led monetization for The Weather Channel, including weather. com and The Weather Channel mobile apps. He joined the Weather Channel in 2012 as VP Mobile and Digital Apps, responsible for developing, managing and executing all aspects of The Weather Channel mobile strategy. Earlier, Alex worked at Yahoo! A native of England, Alex is based in the San Francisco Bay Area where he lives with his wife and four sons. www.Brand-Innovators.com
Speakers WOLFGANG LINDLBAUER
CHIEF DISCIPLINE LEADER, GLOBAL OPERATIONS, MARRIOTT INTERNATIONAL Wolfgang Lindlbauer oversees all key global operation disciplines, including Food & Beverage, Event Management, Engineering, Spa, Online Retail, Supplier Diversity, and Sustainability. Prior to assuming this role, Wolfgang served as the Senior Vice President, Food & Beverage Design & Development where he led a team whose work touched all of Marriott’s 18 brands in 68 countries from restaurant and menu design and food safety to innovations in event execution and service and brand standards. A 35-year veteran in the hospitality industry, Wolfgang started his career as a bellboy and completed his apprenticeships as a chef in hotel management.
ERIC MASON
DIRECTOR, STRATEGIC MARKETING COMMUNICATIONS, WIX. COM @wigdawg Eric Mason leads US content and user-driven pr/communications and marketing strategies for WIX.com. Prior to WIX, Eric founded and led WigDawg Communications helping hundreds of SMB’s and entrepreneurs get their brands “Off The Leash”. From 2000-2007, Eric was the creative brand force behind the Anita Borg Institute for Women and Technology, shaping it into a leading representative body for female technologists and scientific thought leaders. Mason’s diverse career involves brand initiatives ranging from open source robotics to large-scale international collaborations to sustainable agriculture and product branding.
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ROB LYNCH
BRAND PRESIDENT AND CHIEF MARKETING OFFICER, ARBY’S RESTAURANT GROUP @robburghlynch Rob Lynch is Brand President and Chief Marketing Officer, Arby’s Restaurant Group, responsible for all research and development, product innovation, marketing and media. His focus is building collaborative relationships with franchisees. Rob joined Arby’s in 2013. Prior to that he was VP of Brand Marketing at Taco Bell, where he led development in the innovation pipeline and brand marketing. Before Taco Bell, Rob held posts at HJ Heinz, where he led the marketing efforts on Ore-Ida and also established a multicultural marketing function, and Procter & Gamble, where he worked on the Crest toothpaste brand.
MARCY MASSURA SENIOR VICE PRESIDENT, NEW YORK DIGITAL LEAD, MSLGROUP @marcymassura
Marcy Massura leads the New York digital and social operations for MSLGROUP. She also serves as a member of the agency’s digital executive team and provides strategic counsel for top brands. Marcy leverages 10+ years as a leader in emerging media and technology to help companies navigate the shifting media landscape and develop smart, effective integrated digital engagement solutions. She has been digitally active for nearly a decade, after a successful career in process crisis consulting for the manufacturing industry. She applies smart digital strategy utilizing her knowledge of the powerful ‘parenting market’ which generates authentic sustained advocacy for many of the world’s most recognizable brands. www.Brand-Innovators.com
NetBase Brand Passion Report: Top 100 Brand LoveList 2015 CONGRATULATIONS TO MCDONALD’S AND KRAFT FOODS FOR MAKING IT ONTO THE LOVELIST
To see which brands made it to the top 100, check out the NetBase LoveList at www.netbase.com
ENTERPRISE-SCALE SOCIAL MEDIA ANALYTICS
NetBase is the award-winning real-time social business platform that global companies use to run brands, build businesses, and connect with consumers every second. NetBase is a trusted partner to esteemed brands including Taco Bell, Ralph Lauren, Guess, Target, Bose, Sony, Condé Nast, and Live Nation as well as some of the most sought-after advertising agencies including Ogilvy, McCann, and IPG.
NetBase Solutions, Inc. and the NetBase logo are registered trademarks of NetBase Solutions, Inc. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2015 NetBase Solutions, Inc. All rights reserved.
Speakers PETE MAULIK
CHIEF GROWTH OFFICER AND MANAGING PARTNER, FAHRENHEIT 212 @PMaulik Pete Maulik is responsible for driving growth of the firm through strategic planning, establishing client relationships, cultivating business development and forging strategic partnerships. With over 20 years spent working with Fortune 500 companies and private equity firms on a wide range of growth projects, Pete knows what it takes to create real innovation for companies and drive change in the marketplace. Pete is committed to driving innovation across the corporate landscape as evidenced through various efforts. Pete helps early-stage companies drive growth through the CircleUp Incubator series. He has been a Lecturer at Harvard Business School, Wharton, ESSEC, Columbia University and Stanford University.
MARYSSA MILLER HEAD OF DIGITAL COMMERCE, JETBLUE AIRWAYS
Maryssa Miller is a digital professional with 12+ years experience in the startup, building, and managing of profitable and successful direct to consumer online ventures. She is currently Head of Digital Commerce at JetBlue Airways. Previously she held digital positions at Lacoste, Scholastic, Simon and Schuster and 1-800-FLOWERS, in addition to serving as VP E-Commerce at Create The Group.
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GORDON MEYER
DIRECTOR, DIGITAL MARKETING, SIRIUSXM RADIO INC @gordonmeyerjr Gordon Meyer is an industry veteran having been one of the first 30 employees at Razorfish servicing Fortune 100 clients such as Schwab and Ford Motorcars. He then joined a then scrappy Sirius Satellite Radio in 2005. Since then the company has overtaken and merged with its competitor XM Radio, experienced staggering subscriber growth from 800k subscribers to over 26MM active subscriptions and has disrupted terrestrial radio and transformed the industry. As Director of Digital Marketing, Gordon leads SiriusXM in effective use of digital channels from email to social, desktop to mobile to reach a passionate audience with the content they crave that drives conversion.
SARAH MONTANTE SENIOR BRAND MANAGER, UNILEVER PERSONAL CARE
Sarah Montante is a brand lover, storyteller and entrepreneur. She currently leads the Dove, Degree, and Suave deodorant businesses as well as scale marketing for the breakthrough Dry Spray launch. Prior to this role, she led Axe Hair for North America. Sarah has worked across the full marketing continuum – on the agency side, in upstream innovation, and in P&L ownership roles – on iconic brands such as Pantene, Herbal Essences, Harley Davidson, American Girl, Subway Foods, Andy Warhol, and Scholastic Books. She also advises consumer-facing start-ups on business model, growth strategy, marketing and branding. www.Brand-Innovators.com
Speakers JOSHUA NAFMAN
SENIOR DIRECTOR, BRAND MARKETING & DIGITAL, KIND @jnafman Joshua Nafman is currently Senior Director of Marketing at KIND Snacks, where he is responsible for telling stories and creating experiences in digital and social, that encourage people to do the kind thing for their bodies, their tastebuds and their world. Joshua has nearly a decade of digital and brand marketing experience leading digital, social and content for brands like PepsiCo, Lipton, Starbucks, Apple, Hanesbrands, Nestle, ESPN and GNC.
CHRISTINE NGO
DIGITAL MARKETING, MOUNTAIN DEW, PEPSICO @ChristineNgo As digital brand manager at PepsiCo, Christine Ngo leads digital marketing for Mountain Dew. Prior to joining the brand, she oversaw digital strategy for brands including AT&T, Ralph Lauren, Intel and 20th Century Fox at BBDO New York. She was recently honored on the 2015 Forbes 30 Under 30 list for marketing and advertising.
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TRICIA NICHOLS
GLOBAL LEAD, SENIOR DIRECTOR, CONSUMER ENGAGEMENT & BRAND PARTNERSHIPS, GAP @tricianichols As Global Lead of Consumer Engagement, Media Strategy and Brand Partnerships for Gap in NYC, Tricia Nichols is responsible for developing a global consumer-forward media approach that redefines consumer and brand interactions, including customized partnerships, emerging media, branded entertainment and shopper media. Prior to Gap, Tricia was a Managing Partner at MediaCom, overseeing Comms Planning and the alignment of Business Science, Strategy, Digital and Consumer Insights for brands in the Retail, CPG and QSR space. Before that, Tricia held simultaneous roles as Senior Media Lead of Portfolio Platforms at PepsiCo and Group Media Director at TracyLocke.
ELISA PADILLA
CHIEF MARKETING OFFICER, BROOKLYN NETS AND BARCLAYS CENTER @eprican Elisa Padilla oversees all of the marketing efforts for the team and arena, including branding, advertising, merchandising, database research, creative, websites, and social media. Elisa led the rebranding strategy of the Nets from New Jersey to Brooklyn, and created the award-winning campaign, Hello Brooklyn. She played a key role in establishing the brand identity for Barclays Center. Elisa is also leading the marketing efforts for the venue’s sixth programming franchise, the New York Islanders, who will begin playing in Brooklyn in the fall of 2015. Elisa accumulated nearly 20 years of experience in the marketing industry, working with companies such as AT&T, HBO Sports, Nickelodeon, the NBA and the New York Knicks www.Brand-Innovators.com
Speakers TOM PHILLIPS CEO, DSTILLERY @tomdstillery
Tom Phillips joined Dstillery as CEO in October 2009. He was founding publisher of Spy magazine in 1986; the original media chief for Starwave Corporation in 1993 (creators of ESPN.com, NFL.com, ABCnews.com and NBA. com); and CEO of Deja.com in 1998. After a stint as a venture partner at Insight Ventures, he joined Google in 2006 and managed media platforms and the DoubleClick integration before establishing the Search & Analytics team to pioneer new uses of Google data on behalf of major advertising clients. He holds a BA in Applied Math from Harvard and a MBA from Stanford.
MICHELLE PELUSO CHIEF EXECUTIVE OFFICER, GILT @michelleapeluso
Michelle Peluso is the Chief Executive Officer of GILT, an innovative online shopping destination offering its more than eight million members special access to the most inspiring merchandise and experiences every day at insider prices. Prior to assuming the CEO role at Gilt, she served for over three years on the company’s Board of Directors. Before joining Gilt, Peluso was at Citigroup from 2009 until early 2013, where she was the Global Consumer Chief Marketing and Internet Officer. In that role she was responsible for the digital experience for Citi’s 100 million consumers globally as well as for Citi’s global consumer marketing strategy and execution. 44
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KYLE PETERSON
DIGITAL MARKETING MANAGER, GLOBAL, INGRAM MICRO CLOUD @KyleGPeterson Kyle Peterson is the Global Digital Marketing Manager for Ingram Micro’s Cloud Business Unit. He is tasked with driving new business to Ingram’s new Cloud Marketplace and overseeing the global rollout of each region’s digital properties. His group is also responsible for creating brand consistency and unified messaging across all digital channels. His specialties include digital strategy, brand management, social media, customer loyalty, influencer marketing, and customer engagement. Prior to joining Ingram, Kyle was leading marketing for a startup-focused venture capital firm in Irvine, CA. Kyle also played collegiate lacrosse and is passionate about coaching and mentoring young athletes.
HAYLEY PHOEL
BRAND MANAGER, MATERNE NORTH AMERICA, GOGO SQUEEZ
Hayley Phoel serves as Brand Manager at Materne North America, the maker of GoGo squeeZ Applesauce on the Go. Considered a champion, a steward, a hound-dog, and a detective, Hayley relentlessly works to ensure the GoGo squeeZ brand maintains its leadership in market and its trusted promise to consumers. Prior to Materne, Hayley held similar positions at TouchTunes Interactive Networks and BBC Worldwide America. Hayley received her undergraduate degree from Colgate University and later earned a master’s degree from Columbia University. Hayley currently resides in Manhattan with her husband Jason and their baby daughter Berkley. www.Brand-Innovators.com
Speakers ANDREA PORT
DIRECTOR OF DIGITAL AND SOCIAL CONTENT, KENNETH COLE Andrea Port is Director of Digital and Social Content at Kenneth Cole Productions, where she oversees the development of content and storytelling across the brand’s digital and social platforms. Prior to joining Kenneth Cole, Andrea was the Director of Social Media at StyleHaul. She has also held positions with LOFT and People.com.
TODD ROSE
SENIOR VICE PRESIDENT, BUSINESS & CORPORATE DEVELOPMENT, NINTHDECIMAL Todd Rose is SVP of Business and Corporate Development for NinthDecimal. Prior to joining NinthDecimal, Todd was VP of Business Development for YP (formerly AT&T Interactive), where he was responsible for all publisher, strategic content, and advertising platform partnerships. Earlier, Todd held leadership roles with Ingenio (acquired by AT&T), where he helped build the industry’s pioneer Pay Per Call ad network, and LookSmart, an early leader in Internet search and navigation. He also worked as a consultant for McKinsey & Company. Todd holds an MBA from the MIT Sloan School of Management and an undergraduate degree from Princeton University. He lives near San Francisco.
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THOMAS QUIRKE
VICE PRESIDENT OF GLOBAL MARKETING, GOVERNMENT PRODUCTS, SOLUTIONS, AND SERVICES, MOTOROLA SOLUTIONS Thomas Quirke is Vice President of Global Marketing, Government Products, Solutions,and Services at Motorola Solutions. He joined Motorola in 1996. Prior to his current position Thomas was Vice President and General Manager of TETRA. For 8 years he held the position Vice President of Product and Solutions Marketing. Thomas holds a Ph.D in Telecommunications from the University of Leeds.
DAVID RUBIN HEAD OF BRAND, PINTEREST @drubs
As Head of Brand for Pinterest, David Rubin defines brand strategy and manages all of the company’s marketing efforts globally. Prior to joining Pinterst in 2014 David was Vice President, Brand Building for US Hair at Unilever. He joined Unilever in 1999 as Brand Development Director for Axe, a body spray product targeted at college-aged men. Since then, David has earned a reputation for launching new category-changing product, in particular those targeting younger consumers. David has a BA in History from Yale and an MBA in Marketing and Strategic Management from the University of Pennsylvania’s Wharton School of Business.
www.Brand-Innovators.com
Speakers TED RUBIN
ACTING CMO, BRAND INNOVATORS, SOCIAL MARKETING STRATEGIST, BRAND EVANGELIST AND AUTHOR @TedRubin Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine and one of the most interesting CMOs on Twitter according to Say Media. He is the author of books including Return on Relationship and How To Look People in the Eye Digitally.
VIKAS SATYAL
DIRECTOR, COMMERCIAL MARKETING STRATEGY & PLANNING, HEINEKEN USA
As head of Commercial Marketing Strategy & Planning – Heineken USA Vikas Satyal leads the design, strategy and process for implementing channel-specific business plans across the Heineken brand portfolio (Heineken, Dos Equis, Strongbow, Amstel). Vikas coordinates Commercial Marketing, Marketing, Sales, Finance, and Business Intelligence functions, as well as digital/CRM engagement, and overall path to purchase for sales teams and distributors. Prior to joining Heniken in June 2014 Vikas was Director of U.S. Consumer Markets, CRM Vendor & Merchandising Engagements, for dunnhumby. Earlier, he worked for Coca-Cola Enterprises. 48
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JES SANTORO
SENIOR VICE PRESIDENT, ENTERPRISE SALES, TUBEMOGUL @jessantoro Jes Santoro is a media executive with over 18 years of integrated media and ad technology experience. A leader in the field, he has expertly matched top credentials in traditional media and marketing with a passionate commitment to digital mediums and programmatic software applications. Jes possesses an ultra-focused strategy, unparalleled creativity and an established strength in building long, profitable relationships in advertising, media and technology. He is a former Co-Chair of the CTAM On Demand Consortium (ODC), served on the Agency Advisory and Advanced Workflow committees and is a former member of AAAA Media Directors and Executive Committees. Jes is currently on the Board of Advisors of VMA Media.
COLIN SCHOENBERGER
SOCIAL MEDIA AND ANALYTICS, ASSOCIATE DIRECTOR, WNET NEW YORK PUBLIC MEDIA @colin_schoen Colin Schoenberger is Associate Director of Social Media and Analytics at WNET, New York’s flagship public media provider and producer of national PBS series such as Nature, American Masters, Great Performances and Finding Your Roots. In that capacity, Colin has promoted viewership across platforms and developed loyalty via social media for WNETproduced series, both at the national and local level. Since joining WNET in 2010, Colin has evolved conversion-focused reporting and content strategies, bridging divides between social, web, mobile and broadcast. www.Brand-Innovators.com
Speakers IAN SEFFERMAN
GENERAL MANAGER OF INBOUND PRODUCTS, TUNE @iseff Ian Sefferman is General Manager of Inbound Products at TUNE. He joined TUNE in 2014 through the acquisition of MobileDevHQ, the leading inbound app marketing solution which he founded. MobileDevHQ was a member of the TechStars Seattle class of 2012. At TUNE, Ian is responsible for helping customers understand and improve their unpaid mobile marketing channels. Prior to starting MobileDevHQ, he joined Amazon in 2006 as a Software Engineer. Ian is originally from Detroit, MI and attended University of Chicago, concentrating in Computer Science.
GARY SPANGLER
GLOBAL DIGITAL MARKETING LEADER, PERFORMANCE POLYMERS, DUPONT @garyfspangler As Global Digital Marketing Leader, Performance Polymers, for DuPont, Gary Spangler spearheads the global digital marketing strategy and execution for the sector, including website content management, content marketing and governance, digital tools and campaigns, CRM, marketing automation and thought leadership. Gary joined DuPont in 1987. He was the recipient of the company’s first Digital Marketing Award for Innovation in Issue Management. Prior to assuming his current post in 2014, Gary was Corporate Digtial Marketing Manager and Leader for DuPont’s Social Media Center of Excellence. Before that he served as eBusiness Manager, Electronic & Communication Technologies. 50
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LIYA SHARIF
SENIOR DIRECTOR, GLOBAL BRAND, QUALCOMM @lsharif Liya Sharif is responsible for corporate brand strategy and execution at Qualcomm, bringing 15+ years of experience in integrated brand marketing and digital marketing. At Qualcomm, she pioneered the global social media program, launched the first company blog and inspired the strategy behind an innovative publishing content engine. She played a central role in developing original content and immersive campaigns that have generated millions of views. Prior to joining Qualcomm in 2009, Liya was Senior VP and Managing Director at JHG. Formerly a professional Russian ballet dancer, Liya still continues to train and explore dance in her free time.
JULIA STRAUS VP BUSINESS DEVELOPMENT AND PARTNERSHIPS, BAUBLEBAR @JuliaEStraus
Julia Straus is the VP of Business Development and Partnerships at BaubleBar. She oversees the company’s global brand, talent and distribution partnerships for the online jewelery destination, which has raised $15.6 million in equity financing since launching in 2011 through backers that include Burch Creative Capital, Accel Partners, Greycroft Partners, Aspect Ventures and Comcast. Prior to BaubleBar, she worked at PopSugar Media where she managed the operations of PopSugar’s direct ecommerce business. Prior to business school, Julia spent her career in New York with Goldman Sachs and TPG-Axon focusing on both private and public equities.
www.Brand-Innovators.com
Markeeng that Maaers
Pear enables brands to build real relaaonships with communiies at scale.
Soluuons.Pearup.com
Speakers MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and nonprofit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
DAVID TEICHER
CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles David Teicher is Chief Content Officer at Brand Innovators, managing content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
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PETER TARRANT
SENIOR DIRECTOR, STRATEGIC PARTNERSHIPS, COLLECTIVE Peter Tarrant is an Advertising Sales Director with experience across multiple industries — including startups, digital, and social media — and continents (North America, Europe, and Australia). Currently the Senior Director of Strategic Partnerships at Collective, his experience encompasses all aspects of digital and online advertising, mobile advertising and marketing, SEM, new business development, client growth, new lead generation and building digital teams to meet enterprise objectives.
GARY VAYNERCHUK BEST-SELLING AUTHOR, SPEAKER, CO-FOUNDER AND CEO, VAYNERMEDIA @GaryVee
Gary Vaynerchuk is now on his third successful act: First he built his father’s brick-and-mortar New Jersey wine shop into a $45 million business by bringing it online and creating Wine Library TV, a wine-tasting web show that went viral. His social media success led to a 10-book deal with HarperStudio. Now he’s focused on VaynerMedia, a digital agency he launched in 2009 that advises the likes of GE and PepsiCo and has grown to nearly 500 employees. Vaynerchuk, an early investor in Twitter and Uber, has also launched a VC fund with Miami Dolphins owner Stephen Ross to invest in startups like Birchbox and Medium.
www.Brand-Innovators.com
Fiksu delivers everything marketers need to succeed in mobile Mobile ad tracking and attribution Audience segmentation Media buying Retargeting Optimization Analytics Our integrated combination of mobile-first data, extensive reach into mobile ad channels, and advanced optimization, plus the expertise of our incredible team, gives Fiksu’s mobile marketing products an advantage no other single provider can touch: an end-to-end mobile marketing solution for today’s apps, brands, and agencies.
US 1.855.463.4578 | sales@fiksu.com EMEA +44 208 434 7051 | sales-emea@fiksu.com APAC +65 6372 9538 | sales-apac@fiksu.com
40 Under 40 Northeast
Brand Innovators Announces 4th Annual ‘40 Under 40’ Brand Marketers in the Eastern U.S. Brand Innovators has unveiled its 4th annual list of “40 Under 40” brand marketers in the Eastern U.S. “These impressive young marketing professionals have proven they have the ingenuity, leadership and strategic foresight necessary to perform as marketing professionals against the backdrop of an ever-changing media environment,” said David Teicher, Editor and Chief Content Officer at Brand Innovators. The group will be honored during a VIP reception at Pernod Ricard USA headquarters on the evening of Monday, June 8, during Brand Innovators Brand Week New York, June 8-12. Honorees were selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation. To read more about the individual honorees, and see other Brand Innovators “40 Under 40” winners from across the United States, visit Brand-Innovators.com/40under40.
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Class of 2015 • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Michael Aki, Director, Digital Marketing, Aeropostale Andrea Bernhardt, Director of Digital and Media, RB Farrah Bezner, Marketing Director - Halls and Candy, North America, Mondelez International Ryan Bonifacino, Chief Marketing Officer & SVP Digital, Alex and Ani Adam Broitman, Vice President & Senior Business Leader, Global Digital Marketing, MasterCard Matt Burton, Director, Digital Marketing, Equinox Patrick Cassidy, Global Digital Brand Marketing, New Balance Daniel Clarke, Director of Innovation, USA, Pernod Ricard USA Charlie Cole, CEO, The Line Katrina Craigwell, Director, Global Content & Programming, GE Jennifer Daly, Marketing Director, Unilever David Fontanez, Associate Director, Head of Digital Media, Verizon Wireless Jana Gauthier, Director of Digital Media, New England Patriots Amanda Greenberg, Head of e-Commerce, KIND James Ha, VP of Marketing & Communications, Ernest Alexander Michael Herrera, SVP, Digital Marketing, Citi Lindsay Knaak, Senior Director, Marketing Strategy, Kate Spade & Company Marissa Kraxberger, Creative Director, Ivanka Trump Katie Krum, Director, Digital Brand Marketing , Under Armour Boon Lai, Chief Marketing Officer, VP Marketing Health and Wellness, Phillips North America Terryn Lance, Director, US Media, American Express Jenni Lee, Director of Brand, Marketing, Harry’s Grooming Rob Lynch, Brand President and Chief Marketing Officer, Arby’s Restaurant Group Nathan Marafioti, Marketing Director ECommerce, RB Gordon Meyer, Director, Digital Marketing, Sirius XM Radio Steve Micolo, Director of Marketing Development, Subway Maryssa Miller, Head of Digital Commerce, JetBlue Airways Will Misselbrook, Vice President, Director of Global Content Development, Coach Sarah Montante, Senior Brand Manager, Axe Hair, Unilever Jessica Nielsen, Vice President, Marketing & Communications, Lockheed Martin Detty Nkonko, AVP Marketing, Maybelline, L’Oreal USA Ryan Robertson, Sr Brand Manager, Vitaminwater, The Coca-Cola Company Vanessa Rosado, Global Director, Strategy & Connections, Anheuser-Busch InBev Jessica Ruscito, Director of US Media & Digital Branding, Reebok Sarika Sangwan, Director, Digital Brand & Social Media Strategy, American Express Vikas Satyal, Director, Commercial Marketing: U.S. Strategy & Planning, Heineken USA Nilay Shah, Director Digital & Social Media, New York Football Giants Dave Spinato, Global Director, Digital, Harman Hanan Wajih, Brand Manager, Johnson & Johnson Nicole Jeter West, Managing Director, Ticketing & Digital Strategy, United States Tennis Association www.Brand-Innovators.com
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
CHIEF MARKETING OFFICER AND SVP DIGITAL, ALEX AND ANI
B. BONIN BOUGH
DOUGLAS BUSK
VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
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RYAN BONIFACIO
CINDY CHEN GLOBAL HEAD OF ECOMMERCE, MONDELĒZ INTERNATIONAL
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
GEOFF COLON
ERICK DICKENS
GROUP MARKETING MANAGER, EMERGING MEDIA, MICROSOFT
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
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www.Brand-Innovators.com
MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Advisory Board JORGE FONTANEZ
MARC FONZETTI
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
NICOLE FRALEY
IAN GOMAR
AVP DIGITAL MARKETING, VICTORIA’S SECRET
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
MAYUR GUPTA
KIRK HEINLEIN
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
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DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
SCOTT HUDLER
JASON JOHN
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
ADAM KMIEC
JOHN KOLLER
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
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www.Brand-Innovators.com
Advisory Board VICTOR LEE
JAKE LESTAN
VP DIGITAL BRAND MARKETING, HASBRO
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
TRESSIE LIEBERMAN SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL
VP STRATEGIC MARKETING, COLUMBIA RECORDS
MICHAEL MA
PAUL MARCUM
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE
ANDREW MARKOWITZ
VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
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ELLIOT LUM
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
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www.Brand-Innovators.com
Advisory Board MARC PATRICK
DEB RADCLIFF
SENIOR BRAND DIRECTOR, NIKE EAST
SENIOR VP MARKETING, WEST MARINE
UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JONATHAN STEPHEN HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
JON SUAREZDAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
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JOHN STARKWEATHER EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
www.Brand-Innovators.com
Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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www.Brand-Innovators.com
IT’S ALL TV. IT’S ALL VIDEO. NOW IT’S ALL IN ONE POWERFUL PLATFORM. Drive Better Brand Results with Videology’s Converged Advertising Software.
Videology’s Converged Advertising Software helps Marketers and Agencies reach consumers more effectively, by enabling them to plan, manage and measure video ad strategies and campaigns across channels, screens and media with a single solution.
Our technology is already at work with some of the biggest players in the business. To learn more, visit videologygroup.com or contact solutions@videologygroup.com
Brand Hosts
Citibank is a global consumer bank providing a host of banking and financial services. The bank is part of Citigroup Inc., a diversified financial services company. In addition to providing traditional banking products and services, the bank also markets credit cards, insurance and investment products. The City Bank of New York was founded in 1812. It changed its name to the National City Bank of New York in 1868 after joining the national banking system of the United States. National City Bank bank was the first U.S. bank to open a foreign office. The bank was renamed Citibank in 1976. @citibank
Gilt is an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences every day at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children, home decor, and unique activities in select cities and destinations. @Gilt
With its defining role in modern living, GE has established itself as one of the world’s premeiere infrastructure and technology companies. GE has provided billions in financing for businesses to grow and consumers to build their financial futures. We build appliances, lighting, power systems and other products that help millions of homes, offices, factories and retail facilities around the world work better. From the invention of the first practical incandescent light bulb to creating America’s first Central Power Station, the GE tradition of life-changing innovations had tremendous impact. It’s power and light initiatives have bolstered productivity, redefining the length of the day. Science fiction became science fact with the GE invention of LEDs and lasers. From the 6,000 GE employees that helped put a man on the moon to the team that adventured through innerspace, developing the first X-ray machine, and now networking the digital cloud, GE is a marketplace built on imagination. Learn more at www.ge.com. 66
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Brand Hosts
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry’s first female copywriter to developing award-winning branded content today. @JWT_Worldwide
MSLGROUP is Publicis Groupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to event management. With 3,100 people, its offices span 22 countries. Today the largest PR and engagement network in Europe, China and India, the group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.
Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, G.H.Mumm and Perrier-Jouët champagnes, as well as Jacob’s Creek, Brancott Estate, Campo Viejo and Graffigna wines. @Pernod_Ricard
www.Brand-Innovators.com
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Title Sponsors
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Adsmovil, a Cisneros Interactive company, it has pioneered the way brands and content owners interact with the Hispanic audience via their most valuable communication source, their mobile devices. Adsmovil has developed advertising mobile campaigns, mobile web sites and provide mobile solutions that enhance the interaction between brands across the Americas, using innovative digital platforms and the ‘sabor Hispanic’ that make our message delivery effective. We combine our expertise in wireless technology, marketing and media, to tailor our services and solutions to satisfy our clients’ needs. @Adsmovil
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprisegrade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @BottlenoseApp
Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele
Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra’s AdCreator 3 platform, which is used by world’s leading agencies, publishers and networks in more than 30 countries, is the only complete SDK and ad server agnostic platform for rich media mobile advertising. Celtra’s unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive mobile platforms with one single ad unit. For more information, follow Celtra on Twitter at @CeltraMobile.
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Title Sponsors
Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com. @CollectiveSays
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamicsignal
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @dstillery
Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways @IgniteSMA
www.Brand-Innovators.com
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Title Sponsors
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Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @Livefyre
Microsoft Advertising provides advertisers and publishers with digital media and support to help drive deep and profitable engagement with consumers across Microsoft’s devices and services. This includes a media network that reaches hundreds of millions of consumers around the world, and services and sales support that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertisingmakes buying and selling simple on leading media and innovative devices that include Windows 8, Windows Phone, Xbox 360, Skype, Bing, MSN and more. @Microsoft
Millennial Media (NYSE: MM) is the leading independent mobile marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company’s unique data and technology assets enable its advertising clients to connect with their target audiences at scale. Millennial Media also drives monetization for its publisher and developer partners by connecting them to networks, advertisers, and an RTB exchange. For more information, visit www.millennialmedia.com. @ millennialmedia
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
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Title Sponsors
NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com @Netbase
Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability
NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital. Our data is built on one trillion data points from over one billion devices, allowing us to create hundreds of customized audience segments with the scale to drive meaningful business results – enabling marketers to reach individuals at the right marketable moment. @NinthDecimal
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal www.Brand-Innovators.com
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Title Sponsors By integrating the ability to buy video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, optimization and brand measurement, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies centralize their digital video advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better brand results. With a singular focus on the buy-side, TubeMogul only partners with premium and transparent inventory sources including direct publishers and private networks. Advertisers only pay when someone chooses to watch their video and we offer 100% transparency which means our customers know exactly which sites their ads are running on, how their ads are performing, if the ads are actually being seen and who is watching. @tubemogul
Verve is the pioneering leader in location-based mobile advertising. Our customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. We also serve premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties. The Verve “location intelligent” technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. It enables consumer and content brands to reach their desired audiences on the go, out and about, and closer to the buying decision than ever before. Verve has been leading the way in location-based mobile advertising since 2005. @vervemobile
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Twitter is a global social networking platform that allows its users to send and read 140-character messages known as “tweets”. It enables registered users to read and post their tweets through the web, short message service (SMS), and mobile applications. As a global real-time communications platform, Twitter has more than 400 million monthly visitors and 255 million monthly active users around the world. Twitter’s active group of registered members includes World leaders, major athletes, star performers, news organizations, and entertainment outlets. It is currently available in more 35 languages. @twitter
ZEFR is a software platform for brand and content management on YouTube. BrandID, ZEFR’s brand management software, helps brands and media companies publish content, analyze their brand exposure, partner with their biggest fans, and target ads to their most important demographics. ZEFR helps their customers build lasting relationships with their fans on the second largest search engine in the world. RightsID, ZEFR’s rights management software, monetizes the world’s content. Its proprietary licensing software took a historically antagonistic relationship between content rights holders (media companies) and fans that uploaded their content and turned it on its head. @ZEFRinc
Premiere Sponsors
Fiksu is the leading provider of mobile app marketing products that help app and game marketers reach their user acquisition goals. The company’s Programmatic Mobile Demand Platform applies intelligent technology to ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration – spanning the entire mobile ecosystem and, ultimately, delivering better marketing performance. Additionally, Fiksu offers FreeMyApps®, the world’s largest app discovery platform where users are rewarded. @Fiksu
Headquartered in Los Angeles, PK4 Media is a cross-platform technology company. The company delivers and optimizes highly targeted digital advertising across desktop, mobile and tablet devices through its proprietary Demand-Side Platform (DSP), self-service programmatic interface, and customized managed services. Named one of America’s Most Promising Companies by Forbes, it offers high-impact media capabilities through direct-to-publisher relationships and advanced planning. Founded in 2009, PK4 Media’s clients are advertisers and include companies such as Amazon, Amgen, AT&T, Ford, NBCUniversal, Procter & Gamble and others. @PK4Media
Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, usergenerated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more at advertising.pearup.com
Rakuten Marketing provides advertisers and marketers with expert technology and services for affiliate marketing, retargeting, display, mobile, search marketing, lead generation, and automated product feeds. Rakuten Marketing includes Rakuten LinkShare, the #1 ranked performance marketing network, Rakuten MediaForge, a leader in retargeting and display recognized for its pay-forperformance consumer engagement business model, Rakuten Search a full service search engine marketing company, and Rakuten PopShops, a data analytics engine and product feed and deals content aggregator. @RakutenMKTG_US. www.Brand-Innovators.com
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Premiere Sponsors
Triad Retail Media creates, manages and operates online media programs for leading retail e-commerce websites, delivering innovative, custom digital ad campaign opportunities to national brands to reach, target and engage shoppers at exactly the right time and place — while they’re researching brands and making final purchase decisions. Our mantra: Advertising is good. Advertising + Sales is better. That’s the Triad difference. Our portfolio of retail publishers includes the biggest retailers in the world — Walmart, eBay, CVS, Sam’s Club, Dell and many more. @triadretail
Wayin is a social intelligence and visualization company that makes tools to analyze and integrate social content into sales, service, and marketing efforts. Wayin gives brands control over their social data to create real-time experiences for consumers that foster trust and drive action. Started by Scott McNealy, the former Sun Microsystems co-founder and CEO, Wayin is led by key Sun Microsystems alumni, as well as top digital and media industry veterans. Wayin is based in Denver with offices in New York, San Francisco, Los Angeles, Atlanta, Japan, Argentina, Brazil and Hong Kong. www.wayin. com, @Wayin
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Founded and initially bootstrapped by twin brothers Lucas and Lee Brown, TUNE is the Seattle-based attribution analytics company behind the products MobileAppTracking (MAT) and HasOffers. With a mission to make mobile marketing better for everyone, TUNE creates Software-as-a-Service (SaaS) products to help marketers manage performance advertising relationships across mobile and desktop. Named the 63rd fastest growing company by Inc. 500 in 2013 and a top 10 mobile advertising company by VentureBeat, TUNE is backed by Accel Partners (investment led by Rich Wong) and has more than 200 employees with additional offices in San Francisco, NYC, Seoul, Tel Aviv, and London. @tune
The evolution of digital Consumers’ relationships with devices and brands are constantly evolving and the lines between the digital and physical worlds are blurring. We’ll help you stay ahead of the curve and create brand experiences that drive engagement tomorrow and beyond. Learn more at advertising.microsoft.com/digital-trends Microsoft is proud to sponsor Brand Innovators and the first-ever New York Brand Week.