Hello and ... Welcome to Brand Innovators Content Marketing in Dallas!
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers. Brand Innovators Content Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the best and brightest brand marketers in America about what’s working in content marketing and the major trends on the horizon. Thank you to all of our speakers, attendees, and partners who contributed to today’s program and a special shout out to our friends at Leo Burnett for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you at our next event in Dallas, again, soon!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
www.Brand-Innovators.com
3
Brand Innovators Team Brandon Gutman
Marc Sternberg
Co-Founder
Ted Rubin
Acting Chief Marketing Officer
Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
David Teicher
Chief Technology Officer
Chief Content Officer
Leora Rosenberg Program Director
Alexander Kanish
Business Development Manager
Gene Nech
Head of CRM and Direct Marketing
Negeen Amuzegar
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS . ................................3 VIP SPEAKERS .......................................................... 6 AGENDA ....................................................................14 SPEAKERS............................................ .....................22 ADVISORY BOARD ................................................... 32 STRATEGIC ADVISORS .............................................36 SPONSORS. ...........................................................37
4
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Host
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
In addition to his role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author of the book Return on Relationship. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR (Return on Relationship, hashtag #RonR). In Septemeber he left his position as Chief Marketing Officer of Collective Bias, a company he helped build beginning in 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
6
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
VIP Speakers
KODI FOSTER HEAD OF BRAND INITIATIVES, OUTBRAIN @KodiFoster
As head of brand initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space. Prior to joining Outbrain, Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry.
PEYMAN NILFOROUSH CO-FOUNDER & CEO, INPOWERED @ThePeyman
Peyman Nilforoush is the Co-Founder and CEO of inPowered. Brands use inPowered’s platform to help people make informed decision by discovering and promoting trusted expert content. A media entrepreneur and visionary, Peyman along with his brother Pirouz previously founded NetShelter in 1999, which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013. Peyman was named to the 2010 Who’s Who in Business Publishing by BtoB’s Media Business Magazine. He was a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the list of fastest growing companies. Peyman is a Charter Member of C100, which supports and mentors Canadian entrepreneurs.
8
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
VIP Speakers
WEGS CHIEF IDEA OFFICER, DIESTE “Silo-buster” is a succinct way to describe someone who at various times has lead a creative department, an accounts department and multiple planning departments, and it perfectly decribes Jim \Wegs\ Wegerbauer. Having stood in the shoes of nearly all his teammates, Wegs brings a uniquely holistic and collaborative viewpoint on problem solving. Generating momentum and awardwinning work, including two Cannes Lions and an Effie for a variety of high-profile brands: Bud Light, Miller Lite, Burger King, Dave & Buster\’s, Red Lobster, American Airlines, Nationwide Insurance, Discover Card, Subaru, Hyundai, Chevrolet, Starburst, M&M\’s, Kleenex, the Dallas Cowboys and the Houston Rockets. Wegs recently came to Dieste from LatinWorks in Austin, Texas. Previously, he held senior roles at Young & Rubicam, Square One, the Richards Group and the Houston Rockets. Here at Dieste, Wegs will continue to be a silo-buster. Helping to blend together the best of both our empirical and intuitive talents. All while saving us a bundle in printing costs by not using his full name on his business cards.
TONY DIESTE CO-FOUNDER & CEO, DIESTE
@TonyDieste
Dieste Co-Founder and Chairman Tony Dieste is and a pioneer and recognized authority on multicultural marketing and brand communication. Tony brings a wealth of expertise to clients for helping them shape, build, and manage their brands and businesses. His visionary leadership and creativity, complemented by energy and drive, has earned him a well-deserved reputation as an innovator who gets results. He has been involved in many major developments in marketing communications in the past 20 years. Tony has both client and agency experience. As an executive and private equity investor in the technology space from 2008-2011 he was a partner with TracyLocke, Inc., where he invested in transformational communications platforms. Tony has received dozens of industry awards including the coveted Cannes Lion.
10
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda 7:30 am
BREAKFAST RECEPTION
8:30 am
WELCOME
9:00 am
KEYNOTE — Kodi Foster, Head of Brand Initiatives, Outbrain
9:25 am
CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing heavily in content marketing, leading brands now view content marketing as a dedicated, “top of funnel” marketing function, supporting all initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy. Nick Hayes, Director of Adverting, Hotels.com Paul Jones, Vice President, Brand and Digital Marketing, Mary Kay John Starkweather, Executive Director – Digital Marketing, AT&T s
10:05 am KEYNOTE — THE URBAN LEGEND OF FREE SOCIAL MARKETING Jordan Kretchmer, CEO, Livefyre
12
In a time where our attention span is shorter than that of a goldfish, many marketers think they must share more and more content to a highly distractible audience. But with organic reach plummeting, chances are your audience still won’t see your content unless you throw more money at social networks. By investing in your owned and operated properties and shifting the focus from the quantity of real-time content to the quality of real-time content, you can earn organic followers that persist beyond a campaign.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda 10:30 am NETWORKING BREAK 10:50 am BRANDS AS EDITORS
Let’s face it, there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial. Moderator:George Huff, CEO, Opal Labs Randal Lawrence, Director-Content Marketing, AT&T Jackie Talbot, Director – Online Media, Hilton Worldwide
11:30 am
POV — THE SCIENCE OF SHARING: HOW TO MAKE SOCIAL VIDEOS THAT SEIZE ATTENTION AND DRIVE ACTION Video advertising is growing at a monstrous rate: 50x since 2006 – making branded content the fastest growing ad format worldwide. We are inundated with ads and information, and suffering from Content Shock – informational overload that stretches our capacity to pay attention to and process information. Now, the pressing question that advertisers need to answer is how to not only reach consumers, but earn their attention and drive action, all while being cost effective. Learn how brands are utilizing viral video to cut through the clutter and seize measurable viewer attention. Christine Ryder, Regional Vice President, Unruly
11:50 am
KEYNOTE — HOW TO TELL ONE-OF-A-KIND STORIES Sharon Leath, Director-Integrated Content Marketing, Dr Pepper Shaun Nichols, VP-Integrated Content Marketing, Dr Pepper Snapple Group iExplore Dr Pepper’s approach to content and storytelling strategy optimized for a fragmented media ecosystem. The leaders behind the strategy share their experience in building relationships with talent, while maintaining authenticity and staying nimble.
14
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda 12:30 pm LUNCH 1:30 pm
KEYNOTE — 12 MOST IMPORTANT WAYS TO BUILD BRAND ADVOCATES Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators Successful social media marketing is all about relationships, with the highest ROR (Return on Relationship™) coming from relationships with your Brand Advocates — those people who are so delighted by your product/service/brand that they can’t wait to tell their friends and their whole social networks about their experience. Author and brand marketer extraordinaire Ted Rubin shares 12 ways to build your brand advocacy base, increasing ROR while building brand equity and boosting the bottom line.
2:10 pm
KEYNOTE – DRIVING ENGAGEMENT (NOT JUST CLICKS) WITH YOUR CONTENT
Peyman Nilforoush, CEO, inPowered Every day people create billions of pieces of content, yet there is only so much time in a day for people to consume content. How do you get people to actually pay attention and engage with YOUR content?
2:35 pm
KEYNOTE — BUILDING A CONTENT DRIVEN BRAND FROM THE TOP DOWN AND GROUND UP Suddenly, content marketing seems to be driving every aspect of the marketing funnel, from awareness to advocacy. Even the most forward thinking and agile businesses, however, are scrambling to get up to speed on the content front. From hiring the right team to integrating content marketing with other desks in the marketing department, getting up to speed seems to be the number one priority of many successful marketing organizations. Nevertheless, critical questions remain, including learning how to engage consumers with compelling content, determining how much resources should be allocated to the sector, and figuring out how to measure the effectiveness of content marketing. It’s not just about being content marketing, it’s about being a content marketer. Paula Puleo, Chief Marketing Officer, Academic Partnerships Steven Spaulding, Director, SEO, Academic Partnerships
3:00 pm
16
NETWORKING BREAK
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda 3:20 pm
KEYNOTE — 1+1=3: CHANGING THE EQUATION WITH THE BOOMING HISPANIC MARKET Wegs, Chief Idea Officer, Dieste Tony Dieste, Co-Founder & Chairman, Dieste America’s look is changing. The nation’s minority population is growing 21 times faster than its white population. And for the first time, the number of whites dying is outpacing that of white births. Filling that gap is the exploding Hispanic population. There are now more Hispanics living in America than Canadians in Canada. Texas, California, Florida, New Mexico & Hawaii have become “majority/minority” states, and eventually, the entire country will be. As marketers, the growth of your brands have to follow the growth of the country. It’s an incredible challenge, and an even bigger opportunity. How to capture that opportunity is the subject of the upcoming book, 1+1=3: Changing the Equation with the Booming Hispanic Market. 3X AdAge Multicultural Shop of the Year, Dallas’ own Dieste provides an exclusive sneak peek.
4:00 pm
WHAT DOES SUCCESS IN CONTENT MARKETING LOOK LIKE? Whether it is page views or leads you seek, success in content marketing is a function of your goals. Ideally, all content marketing efforts will lead to new customers or conversions. As with other digital media, brand marketers are constantly looking for metrics to help justify their investment. How are brands successfully measuring content marketing results? What is the ROI of content marketing vis-à-vis other media? Moderator: Ken Nelson, SVP Advertiser Services, Collective Wade Allen, VP – Digital Innovation & Customer Engagement, Brinker International Rudy Wilson, VP Brand Management and Advertising, AT&T
4:45 pm
BRAND INNOVATORS ’40 UNDER 40′ SOUTH AWARDS PRESENTATION
5:00 pm
BRAND INNOVATORS COCKTAIL RECEPTION
18
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers BRANDON GUTMAN
WADE ALLEN
CP – DIGITAL INNOVATION & CUSTOMER ENGAGEMENT, BRINKER INTERNATIONAL @retailwade Wade Allen is the Vice President of Digital Innovation & Customer Engagement for Brinker International and is a seasoned marketing executive with more than 12+ years of experience driving breakthrough strategy and solutions. Wade leads the Mobile and Digital strategy for Chili’s restaurants along with CRM, Loyalty, and the in-restaurant Digital Experience. Prior to Brinker, Wade worked for CouponFactory, a wholly-owned subsidiary of Rockfish Interactive, as the President and General Manager.
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.
GEORGE HUFF
NICK HAYES
CEO, OPAL LABS @GeorgeHuff @WorkWithOpal
DIRECTOR OF ADVERTING, HOTELS.COM Nick Hayes has worked in branding and advertising for the last 15+ years, working on both the agency and client side. He’s worked on such global brands as Microsoft, Glaxo Smith Kline, DelMonte, Kraft, Mondelez and others. He has helped his clients grow their businesses through unique strategies and breakthrough creative, and is most recently responsible for the advertising for Hotels.com. A native of San Francisco, he recently moved to Dallas after a 5 year stint in New York working for the ad agency TBWA/Chiat Day.
20
George Huff is the Co-Founder and CEO of Opal Labs, creator of the world’s best collaborative planning software for brand marketing teams. As CEO, George leads a world class team of product and customer experience pioneers at Opal, allowing today’s leading brand marketers the space to think creatively and develop engaging narrative. Opal’s customers include some of world’s biggest brands including Target, Nestlé, Burberry & NASA. Prior to Opal, George lead a boutique agency specializing in digital brand strategies.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers PAUL JONES
JORDAN KRETCHMER
VICE PRESIDENT, BRAND AND DIGITAL MARKETING, MARY KAY
Paul Jones is Vice President, Brand and Digital Marketing at Mary Kay where he leverages his skills across mobile, social and experiential platforms, among other areas. He is also plays a key role in strategic analysis, digital asset management and enterprise reporting. Prior to joining Mary Kay in 2013 he held leadership positions at L’Oreal and MillerCoors. He has a B.A. in Computer Science/Education from St. Mary’s College / University of Surrey.
CEO, LIVEFYRE @jkretch
Jordan Kretchmer is the Founder and CEO of Livefyre, the first Social CMS Platform used by the largest companies in the world to engage consumers through a combination of real-time conversation, content creation, social curation and social advertising. Kretchmer founded the San Francisco based startup in December 2009, and has overseen its growth to 100 employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand redevelopment for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners.
RANDAL LAWRENCE
SHARON LEATH
DIRECTOR-CONTENT MARKETING, AT&T
Randal Lawrence is Director of Content Marketing at AT&T, leading the development of content marketing content to support the company’s consumer initiatives. Prior to joining AT&T in 2013 Randal led content marketing at Tektronix Communications in Dallas. Before that he was Global Demand Generation Manager for multinational communications technology firm Avaya and was a Marketing Manager for Verizon.
22
DIRECTOR, INTEGRATED MARKETING CONTENT, DR PEPPER Sharon Leath oversees the content strategy and creation of online and offline content for Dr Pepper, Diet Dr Pepper and Dr Pepper TEN. This includes spearheading the integration between internal cross functional partners and external agency partners to amplify the brands’ messaging. Sharon is credited with locking innovative integrated partnerships with Four-time Grammy winner Macklemore & Ryan Lewis, and You Tube beauty phenom Michelle Phan which will debut throughout 2014. Prior to her arrival in 2006, Sharon ran the Pizza Hut business at Tracy-Locke.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers KEN NELSON
SHAUN NICHOLS
SVP ADVERTISER SERVICES, COLLECTIVE @woanelie Ken Nelson is SVP, Brand Insights Group at Collective. In that role, Ken is responsible for leading the BIG team, which focuses on providing agency and advertising executives effective business strategies and solutions. Ken brings nearly 15 years of experience in digital advertising with him to Collective. Prior to joining, Ken served as Vice President of Business Development for Exponential’s platform services, providing audience insights and modeling services direct to advertisers, senior agency executives, and agency trading desks. He was also responsible for cross-divisional media sales across Exponential’s media divisions. Before Exponential, Ken was on the founding team of Brilig (a digital data co-op), acquired in 2012 by Merkle.
VP, INTEGRATED CONTENT MARKETING, DR PEPPER @ShaunNichols1 Shaun Nichols is VP, integrated content marketing at Dr Pepper Snapple Group, Inc. She assumed the role in 2013 and oversees all brand marketing content for the entire Dr Pepper Snapple Group brand portfolio. She focuses on translating strategy into impactful creative content spanning major television advertising campaigns, social media, and mobile marketing. Throughout her 17-year career at one of North America’s largest beverage companies, Nichols has held a number of executive-level positions, including director of brand design and brand manager for Dr Pepper and 7UP. She has served as director of advertising for Cadbury Schweppes Americas Beverages, and began her career at Temerlin McClain in Dallas, Texas.
CHRISTINE RYDER
PAULA PULEO
REGIONAL VICE PRESIDENT, SALES, UNRULY @SCHugarmama
REGIONAL VICE PRESIDENT, SALES, UNRULY
Paula Puleo joined Academic Partnerships (AP) as their CMO & Chief Innovation Officer in September 2014. In this role, she drives student engagement in a multi-channel environment for AP’s University Partners. AP specializes in elearning programs that offer students alternative ways to access Higher Education programs. Prior to Academic Partnerships, Paula was Executive Vice President and CMO for Michaels Stores in Irving Texas, while earier in her career she was EVP of Strategy and Enablement for Rapp, a marketing agency that is part of Omnicom, and also served as Director of Customer Marketing for Limited Brands. 24
Christine Ryder brings more than two decades of selling experience in the digital advertising industry to her role as Unruly’s Regional Vice President of Sales in Chicago. She brings first-hand experience initiating and growing advertising partnerships with leading brands including Kraft, Kellogg’s, Unilever, General Mills, HP, Kimberly-Clark, General Motors, Target, Purina, and McDonald’s. Ryder is responsible for expanding Unruly’s presence throughout the Midwest serving clients from Detroit to Dallas. Prior to joining Unruly, Christine held a number of sales leadership roles at digital heavyweights including AOL, Glam, and iVillage, as well as a variety of start-ups centered around content.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers JOHN STARKWEATHER
STEVEN SPAULDING
EXECUTIVE DIRECTOR, SOCIAL & DIGITAL MARKETING, AT&T @johnstarky
DIRECTOR, SEO, ACADEMIC PARTNERSHIPS
Steven Spaulding is Director, Organic Digital Marketing, at Academic Partnerships, a Dallas-based educational concern specializing in elearning programs that offer students alternative ways to access Higher Education programs. Prior to joining Academic Partnerships he was Director of Digital Media at Dex Media, and before that a Marketing Director at Keyway Internet Services.
MARC STERNBERG
John Starkweather is the Executive Director of Social and Digital Marketing at AT&T, responsible for leading the transformation of how the company engages with business customers online. He understands the role that content plays in delivering value to customers and will share specific stories of how this can drive bottom-line business results. Before joining AT&T in Dallas, John built the global social and digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and communications roles where he established a customer insights-driven product development model still being used today.
CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1 Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the AntiDefamation League/LA. 26
JACKIE TALBOT
DIRECTOR, DIGITAL MEDIA, HILTON WORLDWIDE
Jackie Talbot is Hilton Worldwide’s Director of Digital Media. She has over 10 years digital experience and joined Hilton Worldwide in January 2010. Previously Jackie worked at retail giants Fossil and Bloomingdales and as Interactive Media Planner for Travelocity’s online media performance division. She is passionate about driving measurable success.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers STEVEN TEDJAMULIA
RUDY WILSON
VP BRAND MANAGEMENT AND ADVERTISING, AT&T
CEO, PREDICTIVESCIENCE
Steven Tedjamulia is the CEO and Co-Founder of Predictive Science. Prior to Predictive Science, Steven was the founder and executive practice lead for Dell’s Digital Strategy and Innovation consulting practice, where he was responsible for providing strategic consulting services to Fortune 1000 marketers such as Verizon, Carnival Cruise Lines, Equinox, and VMware. Steven also served as the director and co-founder of Dell’s digital and social commerce innovation labs. Earlier, Steven spent more than ten years working as a general manager, product manager, and business development manager at Bazaarvoice, Open Text, Vignette, Collanos, Novell, and Brigham Young University.
28
Rudy Wilson is Vice President-Brand Management and Advertising for AT&T, the world’s largest communications holding company. Wilson leads brand management and advertising strategy for AT&T. Before joining AT&T, he served as Vice President of Marketing, Consumer and Shopper Engagement at Frito-Lay North America. In this role, he led Frito-Lay’s National Consumer Promotions, Sports Marketing Strategy and Multicultural Strategy, and PepsiCo’s Integrated Marketing Strategy. Although he grew up a military brat, Rudy considers Sierra Vista, Arizona his hometown. He holds an MBA from the University of Michigan and a BS in Marketing from Arizona State University. Rudy currently resides in Allen, Texas with his wife, Nichole, and their young daughter, Ella.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK DIRECTOR, CONNECTIONS INNOVATION – GLOBAL CONNECTIONS THE COCACOLA COMPANY
30
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
IAN GOMAR
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
Get Social: @Brand_Innovator #bisummit
Advisory Board KIRK HEINLEIN DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
SCOTT HUDLER VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
www.Brand-Innovators.com
31
Advisory Board LIAM MCCARTEN
ASHWIN NATHAN
HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF SENIOR VP MARKETING, WEST MARINE
UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
32
DAVID RUBIN HEAD OF BRANDS, PINTEREST
JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHAD STUBBS
JON SUAREZ-DAVIS
SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
Get Social: @Brand_Innovator #bisummit
Advisory Board GREGG WEISS
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
Strategic Advisors
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
www.Brand-Innovators.com
33
Marquee Sponsors
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fullylicensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @NewsCred
Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US,. and generates more than 7 billion page views per month. @Outbrain
Title Sponsors
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
34
Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. @amobee
Get Social: @Brand_Innovator #bisummit
Title Sponsors
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and available impressions are distilled across all screens. @Dstillery
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. @dynamic_signal
Dell is an end-to-end solutions provider that has evolved from a PC manufacturer to an enterprise IT solutions partner with servers, storage, networking,software and services that enable customers to drive results, create competitive advantage and expand their opportunities. Dell was acquired by founder Michael Dell and Silverlake Partners after having gone public in 1988.. @Dell
Predictive Science is a software, services, and training company focused on helping Fortune 1000 marketers discover and capture the value of their big data. We are the thought leader and pioneer in predictive big data analysis for marketers. Each managing member of Predictive Science’s team has worked for Fortune 1000 companies and drove big data initiatives. Our expertise runs deep, and we pride ourselves in our understanding of the big data needs of marketing and the potential opportunity big data can provide marketers. Our mission is to provide marketers and businesses with a suite of tools that will allow them to easily and inexpensively create algorithms that will change the world. @PredictiveSc
www.Brand-Innovators.com
35
Title Sponsors
Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Their open platform enables brands, businesses, and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent to capture and deliver them. Creatives participate on a level playing field, accessing work that has historically not been available to them. Tongal’s process allows everyone (creatives and brands) to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency. Creativity set free. @Tongal
Purematter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @ BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs . @purematter
Premier Sponsors
Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. @CollectiveSays 36
inPowered delivers the highest engagement with promoted content by enabling brands to discover and promote content from the top experts. Our algorithm determines the top experts in any topic, shows brands what those experts are saying about them, and enables brands to drive people to engage with that content. We are in the credible content business, not the clickbait business. inPowered is headquartered in San Francisco with offices in New York and is backed by Rho Ventures and Relay Ventures. @inpwrd
Get Social: @Brand_Innovator #bisummit
Premier Sponsors
Kargo delivers innovative advertising experiences and integrated marketing opportunities across its proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website and the 2011 OMMA award for Best Mobile Marketing Campaign. @kargo
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/ WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. @livefyre
Mutual Mind is an award-winning social listening, analytics and engagement platform for partners/brands. MutualMind combines three different modes of social listening with business intelligence and reporting enabling sales partners and brands to engage customers, communities, influencers and advocates for optimal marketing ROI and customer service. The company’s latest Authentrix™ feature enables social reach and impact measurement for social community bloggers, VIP’s, advocates and endorsers. MutualMind’s Social Command Center supports a single, aggregated view for text, location and image analytics for enterpriselevel engagement. @MutualMind
Opal is the world’s best collaborative storytelling tool for brands. No matter how complex your marketing organization is, Opal helps you maintain a consistent narrative, voice and vision across every channel. Opal enables you to design marketing stories with more creativity, collaboration and visibility than ever before by radically simplifying the planning and management of brand storytelling. @workwithopal
www.Brand-Innovators.com
37
Premier Sponsors
Unruly is the award-winning global platform for social video advertising. Unruly has delivered, tracked and audited 1.34 billion video views and executed 1,400+ successful social video campaigns for global brands and agencies including T-Mobile’s acclaimed Life’s for Sharing series, Evian’s global Roller Babies hit and Heineken’s Legends campaign. Reaching an audience of 725 million monthly unique users, Unruly distributes video and rich media formats across platforms including YouTube, Facebook, Twitter, premium publisher sites, influential blogs and mobile applications. @UnrulyMedia
38
Verve is the pioneering leader in locationbased mobile advertising. Our customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. We also serve premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties. The Verve “location intelligent” technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. It enables consumer and content brands to reach their desired audiences on the go, out and about, and closer to the buying decision than ever before. @vervemobile
Get Social: @Brand_Innovator #bisummit