Hello and ... Welcome to Brand Innovators Content Marketing in Denver! Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers. Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Brand Innovators Content Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the best and brightest brand marketers in America about what’s working in content marketing and the major trends on the horizon. Thank you to all of our speakers, attendees, and partners who contributed to today’s program, and a big shout-out to Western Union for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you at our next event in Denver!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman
Marc Sternberg
Co-Founder
Co-Founder
Jared Hopfer
Ted Rubin
Head of Business Development
Acting Chief Marketing Officer
Paula Parisi
David Teicher
Chief Technology Officer
Chief Content Officer
Alexander Kanish
Leora Rosenberg
Business Development Manager
Program Director
Maria Sekar
Martina Suess
Program Director
Program Director
Negeen Amuzegar
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ....................................3 VIP SPEAKERS ............................................................6 AGENDA ...................................................................... 1 6 SPEAKERS ..................................................................24 ADVISORY BOARD ......................................................32 STRATEGIC ADVISORS ............................................... 3 6 BRAND HOST .............................................................. 3 7 SPONSORS ................................................................38 4
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Event Chairperson
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION @laston
As SVP Marketing for Western Union, Laston Charriez leads the North America Marketing team. Prior to this role, Laston was VP Insights & Innovation at Sara Lee North America where he led the next innovation platforms across all Sara Lee brands. He was also responsible for developing and executing the go to market multicultural marketing, creative design, consumer feedback, shopper marketing and media/ agency relations in the US. Laston began his professional career in marketing at P&G Puerto Rico where he was the first P&G marketing executive in Central America leading household, health and beauty divisions. A multi cultural marketer in the truest sense, he is also an avid mountain biker. Laston has a Bachelor’s Degree in Marketing from Purdue University, Cum Laude, as well as his MBA from Purdue University.
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Host
DORA NEWLIN DIRECTOR MARKET DEVELOPMENT, WESTERN UNION @WesternUnion
As Marketing Director for Western Union, Dora Newlin leads the US Outbound Market Development Organization for retail money transfer. Prior to this role, Dora held marketing positions from startups to family-owned Orange Glo International to Procter & Gamble, where she managed the Pringles and COVERGIRL brands. Dora began her professional career in account strategy at advertising agencies including: LMP/NYC and The Integer Group. Dora is passionate about consumer behavior and a true preacher of “Consumer is Boss.” When she’s not preaching, she’s loving on her husband, two kids and planning her family’s next travel destinations.
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Opening Remarks
DIANE SCOTT EXECUTIVE VICE PRESIDENT, GLOBAL CHIEF PRODUCT & MARKETING OFFICER, WESTERN UNION @WesternUnion As Chief Product and Marketing Officer, Diane Scott is focused on developing new products and services for consumers and businesses by leveraging existing assets to increase consumer loyalty and retention, attract new consumers and obtain a higher share of wallet. Additionally, she is responsible for leading strategic global marketing development including brand strategy, customer segmentation, marketing communications, customer experience, and market research and analytics. She is based in Englewood, Colorado, at Western Union’s global headquarters. Diane’s’s tenure with Western Union began in 2001 and has included positions as General Manager of the U.S. domestic business and Senior Vice President for marketing in the Americas. Prior to working at Western Union, Scott was the marketing director for US West Dex and Izodia Corporation. In these roles, she was responsible for marketing communications and brand strategy for various consumer and business-to-business segments. Scott began her career working in the advertising industry at McClain Finlon Advertising, where she worked across a wide a variety of industries domestically and internationally. Diane holds a Bachelor of Science degree from Syracuse University.
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Keynotes
KARL MILLER VICE PRESIDENT, ASSOCIATE DIRECTOR OF DIGITAL STRATEGY, THE KELLOGG COMPANY As Associate Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Pringles, Cheez-It, Frosted Flakes and Pop Tarts, Keebler, Kashi, Bear Naked and Morningstar Farm across all forms of digital marketing – consumer and shopper. Karl’s team is focused on consulting and cocreating integrated marketing programs and capabilities that enhance the effectiveness of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since that time he has worked Brand Marketing with nearly all brands in the Morning Foods Business unit, as well as led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Outside of Kellogg’s Karl has worked with other key consumer brands such as Glad, Tilex, International Delight and Silk. Karl earned a Bachelor’s degree in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver.
CHRIS RUSZKOWSKI VICE PRESIDENT, ADVERTISING AND MARKETING, QUIZNOS @chrisruszkowski
Chris Ruszkowski is Quiznos Vice President of Advertising and Marketing and has been with the company since 2007. Chris oversees the brand’s advertising and positioning, and manages strategy for all consumer-facing efforts including in-store experience and digital/social communications. Chris started his advertising career in Chicago at McCann Erikson and Frankel. Chris worked on national brands such as Frito Lay, United States Post Office, Visa and Breckenridge Resort before joining the Quiznos team. He currently lives in Littleton, Colorado with his wife and four boys.
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Keynotes
NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @nortycohen
In 2003 Norty Cohen founded Moosylvania with the goal of creating value for clients while hosting a dynamic environment that embraces new media and innovation every day. Norty got his start as a creative, then moved to the account side and, eventually, agency ownership. Since launching Moosylvania he hasn’t stopped learning, adapting and pioneering the way. Norty has led numerous breakthrough studies, including several on the behavior of Millennials, summaries of which can be found on his blog at Moosylvania.com.
KODI FOSTER HEAD OF BRAND INITIATIVES, OUTBRAIN @KodiFoster
As head of brand initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space. Prior to joining Outbrain, Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry.
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Keynotes
TED RUBIN SOCIAL MARKETING STRATEGIST, KEYNOTE SPEAKER, BRAND EVANGELIST AND ACTING CMO, BRAND INNOVATORS @TedRubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews... “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!� Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. His book, Return on Relationship, was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, is being officially released January 2015. Learn more at TedRubin.com.
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Agenda FRIDAY, JANUARY 23, 2015
WESTERN UNION CORPORATE HEADQUARTERS
8:45 am
WELCOME
9:00 am
OPENING REMARKS
9:20 am
CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Event Chairperson: Laston Charriez, SVP Marketing, Western Union Host: Dora Newlin, Director Market Development, Western Union
Diane Scott, Executive Vice President, Global Chief Product & Marketing Officer, Western Union
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty within the marketing department to a core competency for Fortune 500 brands. In addition to investing more marketing dollars in content marketing, leading brands now view content marketing as a “top of funnel” marketing function that supports all initiatives. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy. Moderator: Steve Pascucci, Director of Sales, West, NewsCred Laston Charriez, SVP Marketing, Western Union Fuad Hamza, General Manager, Brand Marketing, Dish Network Stephanie Krause, VP Marketing, HuHot Mongolian Grills
9:55 am
BRANDS AS EDITORS
Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much, especially now that brands are “publishers.” Breaking through the clutter has become essential, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial. Moderator: Kristin Hersant, VP of Marketing, Livefyre Karen O’Brien, Sr Manager, Digital Marketing, Western Union Chris Rocha, Sr Manager, Digital Marketing, Cabelas Ariel Scott, Digital Marketing Manager, Whole Foods CONTINUED ON PAGE 18
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Agenda 10:30 am SUCCESS STORY
Andy Begal, Head of West/South Accounts, Tongal
10:50 am NETWORKING BREAK HOSTED BY WESTERN UNION 11:10 am
THE NEW DEFAULT
Kodi Foster, Head of Brand Initiatives, Outbrain Content is no longer a “nice-to-have” and mobile is no longer the “new kid on the block” in digital marketing: they are the primary means of communication between brands and consumers. In this discussion, Kodi will discuss why fluency in content and mobile engagement isn’t just a marketing imperative – it’s a business imperative.
11:30am
KEYNOTE — QUIZNOS: TOASTY.TV SERVES UP THE CUSTOM CONTENT QUIZNOS TARGET AUDIENCE CRAVES
Chris Ruszkowski, Vice President, Advertising and Marketing, Quiznos Traditional marketing is no longer as effective as it once was as younger consumers have become more selective with the brands they allow into their lives. Today consumers are more interested than ever in content that is relevant to their lifestyles. In 2014, Quiznos committed to a digital strategy aimed at the hard to reach young adult male audience and launched Toasty.TV., where Quiznos and culture collide. It serves as a virtual home to engaging content around comedy, music and even action sports. Toasty.TV allowed Quiznos to connect to it’s audience with fun and on-trend content that fits naturally into their lifestyle and online habits. Go behind the scenes with Quiznos VP of Advertising & Marketing, Chris Ruszkowski, to get an in depth look at the development, content and success of Toasty.TV.
11:55 am
DIGITAL VIDEO EXPLOSION
Globally, IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013. This percentage does not include video exchanged through peer-to-peer (P2P) filesharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2018. — Cisco Visual Networking Index: Forecast and Methodology, 2013–2018
CONTINUED ON PAGE 20 www.Brand-Innovators.com
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Agenda
The goal of every great piece of content marketing is to create an emotional connection with the consumer. Find out how cutting edge brands are moving the meter with digital video. Moderator: Lindsay Hero, Director of Sales, Brand Direct, West, SpotXchange Jared Harding, Director, Social and Digital, Kroenke Sports & Entertainment Chris Ruszkowski, Vice President, Advertising and Marketing, Quiznos Megan Young, General Manager, Brand Strategy, Dish Network
12:30 pm LUNCH HOSTED BY WESTERN UNION 1:30 pm
KEYNOTE — THE KELLOGG COMPANY “FORGING NEW TRAILS IN MATURE INDUSTRIES” Karl Miller, Vice President, Associate Director of Digital Strategy, The Kellogg Company
2:00 pm
SUCCESS STORY Mike Olson , Regional Vice President, Sales, Centro Merritt Ruttledge, Digital Marketing, Americas, Western Union
2:20 pm
PEOPLE, PARTNERSHIPS, AND PRODUCTION: THREE ROUTES TO CREATING COMPELLING CONTENT Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests. Moderator: Walter Knapp, CEO, sovrn Holdings Shannon Berner, Marketing Manager, Great Divide Brewing Company Rachel Chodkowski, Senior Manager Brand Communications, Beatport Wendy Goldner, VP Marketing, Made in Nature Jessica McDonald, Director, Marketing & Communications, Sparkfun Electronics CONTINUED ON PAGE 22
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Agenda 2:55 pm
NETWORKING BREAK HOSTED BY WESTERN UNION
3:15 pm
KEYNOTE: EXCLUSIVE FIRST LOOK: 2015 MILLENNIAL BRAND RANKING REPORT Norty Cohen, Founder & CEO, Moosylvania Join us for the debut of our latest research on the Millennial generation. Building on two years of surveys and panels with this important influencer target, the 2015 Millennial Brand Ranking Report demonstrates which brands are connecting with Millennials and which ones aren’t, no matter how much they spend on advertising.
3:40 pm
POV — Heidi Corn, Director, AdsMovil
Do your marketing plans include Hispanic strategy? If not, now is the time to start thinking about it. Adsmovil, the premier Mobile Advertising Network, will share a brief overview of the Hispanic marketplace and how powerful Mobile can be when targeting the Hispanic Consumer and include a case study of activation..
4:00 pm WHAT DOES SUCCESS IN CONTENT MARKETING LOOK LIKE? Whether it is page views or leads you are looking for, success in content marketing is a function of what you are trying to achieve. Having said that, hopefully all of your content marketing efforts lead to new customers or conversions. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. How are brands successfully measuring content marketing results? What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? Leading brand marketers share their insights. Moderator: Tim Glomb, Vice President, Media and Entertainment, Wayin Michael Hafer, SVP, Global CRM, Loyalty and Social Media, Western Union Karl Miller, Associate Director of Digital Strategy, The Kellogg Company Michael Nesladek, VP Marketing, Newton Running Company
4:35 pm CLOSING KEYNOTE Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators
5:00 pm BRAND INNOVATORS COCKTAIL RECEPTION HOSTED BY WESTERN UNION
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Speakers CHRISTOPHER ARNOLD
DIRECTOR-COMMUNICATIONS, CHIPOTLE @ChipotleMedia Chris Arnold oversees a variety of external communications, including media relations, government relations, public affairs and philanthropic programs for the national burrito restaurant. He is an architect of the company’s brand and external messaging and a counselor to the company’s executive team. His efforts have made Chipotle a mainstay in opinion-leading media (as the Wall Street Journal, New York Times, TIME Magazine and USA Today), food and specialty media and national network and cable news. Chris has more than 20 years of public relations and communications experience and has won numerous awards for his work.
SHANNON BERNER MARKETING MANAGER, GREAT DIVIDE BREWING COMPANY @shannonberner Prior to joining Great Divide Brewing Company.Shannon Berner was Marketing and Communications Manager for another Denver micro boutique, the Wynkoop Brewing Company, sharing the love and art of craft beer through community engagement at Colorado’s first brewpub. With a career that spans the halls of academia to the musical stage, Shannon has traveled the four corners of the globe. She is passionate about anything that brings people together and builds community, and believes the entrepreneurial spirit can and should be applied in all aspects of life. Follow her adventures at ShannonBerner.com. 24
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ANDY BEGAL
HEAD OF WEST/SOUTH ACCOUNTS, TONGAL
Andy Begal is the Head of West and South Accounts at Tongal. In this role, he helps connect the world’s most innovative brands with a global creative community to develop authentic, compelling, always-on video content. Tongal has executed campaigns for brands globally, including P&G, LEGO, Anheuser-Busch, McDonalds, MasterCard, Lucasfilm and even NASA. Previously, Andy held various roles at companies inclusive of GE, FTI Consulting, Austin Ventures, & Donaldson, Lufkin & Jenrette. Andy received his MBA from the University of Texas and graduated magna cum laude from Emory University. Andy lives in Denver, Colorado.
RACHEL CHODKOWSKI SENIOR MANAGER, BRAND COMMUNICATIONS, BEATPORT Rachel Chodkowski is the Senior Manager is Brand Communications for Beatport, . In this role, she develops strategies and executes tactics to drive company vision and goals around communications including social media, B2B and corporate collaboration. Prior to joining Betaport in 2012 she was Interactive Campaign Manager for Merkle Inc, served as a Content Programming and Merchandising Specialist for Zed USA and was Lead Social Media and Content Editor at BuzzWire Inc. She has a Bachelors of Science in Music and Music Business Marketing from Northeastern University
Speakers HEIDI CORN
DIRECTOR, ADSMOVIL
Heidi Corn is the Director handling Sales, East for AdsMovil, the premier Mobile Advertising Network serving the U.S. Hispanic and Latin America markets in Spanish and Portuguese language. Adsmovil provides brands, agencies, and publishers the best of the cross-cultural mobile advertising services while adding the measuring tools, targeting & accountability that partners need in order to grow their reach. Prior to joining AdsMovil, Heidi was Digital Ad Sales Manager for Veria Living, responsible for digital ad sales on Veria.com and dLife.com.
TIM GLOMB VP MEDIA & ENTERTAINMENT, WAYIN @timglomb Tim Glomb leads strategic partnership development across the global entertainment and media space at Wayin, a social intelligence company. Prior to joining Wayin in September 2013, Glomb was VP of Marketing for Mark Cuban’s AXS TV where he developed social strategies to drive viewership to it’s 100+ concert broadcasts, bridging the gap between artist and fan with custom social experiences. An entertainment veteran, previously Tim has helped Fortune 500 brands create branded content strategies, produced #1 rated cable TV shows and managed platinum artists in the music industry.
SONYA GHORI
DIGITAL MARKETING & SOCIAL MEDIA MANAGER, QUIZNOS Sonya Ghori is the Digital Marketing and Social Media Manager at Quiznos. She is responsible for the strategy, ideation and execution of content on all social platforms, including Facebook, Twitter, Instagram and FourSquare. Sonya manages all aspects of online marketing, including sweepstakes, contests and giveaways. This includes coordinating production of both digital and in-store supporting components. Sonya analyzes results, recommending optimization tactics and proving the impact of social media on the company’s marketing efforts. Sonya joined Quiznos in 2011. Prior to that she was in marketing at Jackson National Life.
WENDY GOLDNER VP MARKETING, MADE IN NATURE
With a background as a brand strategist and marketing team leader in health and wellness, Wendy Goldner has a unique blend of agency and corporate experience. As a graduate of the University of Colorado Boulder, Wendy has helped to launch and develop some of the natural and organic food industry’s most successful brands, including Earth’s Best Organic Baby Food. She was part of the executive team at Allegro Coffee when the company was sold to Whole Foods Market where she became a member of the National Leadership Team At Made In Nature Wendy oversees all marketing and communications.
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Speakers BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.
SENIOR VICE PRESIDENT, GLOBAL CRM, LOYALTY AND SOCIAL MEDIA, WESTERN UNION Mike Hafer currently serves as Senior Vice President, Global CRM, Loyalty and Social Media. In this role, Mike leads a global team that works every day to help strengthen our customer relationships across multiple channels and touchpoints while managing and leveraging Western Union’s market leading membership program as a key asset. Mike has been with Western Union for 12 years and has held multiple leadership roles including global management of the company’s stored value business as well as leading its U.S. domestic money-movement business. Prior to working at Western Union, Mike held multiple B2C and B2B marketing and product management roles
FUAD HAMZA
JARED HARDING
GENERAL MANAGER, BRAND MARKETING , DISH NETWORK NETWORK
DIRECTOR, SOCIAL AND DIGITAL, KROENKE SPORTS & ENTERTAINMENT @jaredharding
Fuad Hamza is the General Manager of Brand Marketing at Dish Network. His experience in consumer goods includes two years as a Business Analyst at IBM and a lengthy tenure at Procter & Gamble working with brands including Clairol, Oral-B and Nioxin, in North America, Europe, the Middle East and Africa. Fuad’s marketing experience includes leveraging analytics for business decision-making. Fuad earned his MBA at the University of Chicago’s Booth School of Business (concentrations in Strategy, Marketing, and Entrepreneurship) and has a BS and MS from the University of Texas at Austin.
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MICHAEL HAFER
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Jared Harding has worked for Kroenke Sports & Entertainment since 2007 and currently oversees social and digital strategy for the Denver Nuggets, Colorado Avalanche, Colorado Mammoth and other KSE properties. As a former athlete and English major, Jared subsequently completed his Master’s in English Literature prior to parlaying his two loves – sports and writing/ communications – into a job marketing KSE’s teams. In 2010, Jared followed industry trends into the digital space and has never looked back. Jared enjoys snowboarding, playing basketball, yoga and spending time with his wife and two young daughters.
Speakers LINDSAY HERO DIRECTOR OF BRAND DIRECT SALES, SPOTXCHANGE @lindsay_hero As Director of Brand Direct Sales for SpotXchange, Lindsay Hero has worked closely with brand marketers for the past four years to simplify the process of reaching their audience, across all devices. In the complex world of digital video advertising, Lindsay is recognized as a problem solver and trusted advisor to national and global brands including Proctor & Gamble andTurboTax. In addition to her passion for digital media, Lindsay enjoys wrangling her 4-legged friends and hiking with her husband. Lindsay received her BA in Political Science from the University of Notre Dame.
WALTER KNAPP CEO, SOVRN HOLDINGS, INC @wtknapp
Walter Knapp is the CEO of sovrn. Previously, he was the Chief Operating Officer at Federated Media Publishing and Lijit Networks. With more than 20 years of business and operations management experience, Walter has been an investor as a partner and principal for two very successful venture capital funds. He has also built and led large field organizations for two public companies, Novell and Cambridge Technology Partners. Walter regularly speaks about monetization and data strategies at industry events covering both online publishing and advertising.
KRISTIN HERSANT VP MARKETING, LIVEFYRE @kristinhersant As VP Marketing for Livefyre, Kristin Hersant helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. Livefyre works with over 600 global brands, helping integrate social content into their websites, mobile apps and advertising campaigns, including American Idol, CBS, Conde Nast, NASCAR, FOX, Sony PlayStation, Unilever and Universal Music Group. Previously, Kristin served as VP Marketing for Echo. Her career spans key positions at StrongMail, Mindjet, L90, Better Brand Management, FeatureCast and Buzz Magazine. Kristin holds a BA in history from UCLA.
STEPHANIE KRAUSE VP MARKETING, HUHOT MONGOLIAN GRILL @StephEatKrause Stephanie Krause is Vice President of Marketing at HuHot Mongolian Grill, overseeing the marketing of a national restaurant company that has doubled to 53 restaurant locations and maintained average unit volumes during three recessionary years, 2010-2013. Prior to joining HuHot, Stephanie was Marketing Director at Quiznos, executing national marketing campaigns and deploying product and platform market tests for the 4,000-unit restaurant chain, from concept development through execution and postanalysis. Earlier in her career she was Senior Marketing Manager at Panera Bread.
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Speakers JESSICA MCDONALD DIRECTOR, MARKETING & COMMUNICATIONS, SPARKFUN ELECTRONICS Jessica McDonald lives in Denver and is a technophile, gamer, and all-round geek. She serves as the marketing director for SparkFun Electronics in Boulder. Jessica earned her Master’s degree from the University of Denver and holds undergraduate degrees from The Pennsylvania State University, and has worked for everything from political campaigns to game design firms. She has published original research on online user behavior and writes about social media, marketing, technology, women in STEM, and representation in media. She is an expert in digital marketing, content creation and customer acquisition.
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MICHAEL NESLADEK VP MARKETING, NEWTON RUNNING COMPANY @M_N2 Mike Nesladek joined Newton Running in 2014, a long-time running consumer and Newtonite. Mike has more than 15 years of marketing experience with brands like Anheuser-Busch InBev and Miller Brewing Company. He has extensive experience on the agency side at leaders like DDB Chicago. Prior to Newton, Mike served as the Brand Manager for Bud Light, leading a team in developing the multimedia strategy and activation behind Bud Light’s largest sponsorship the NFL and for the Super Bowl. Mike holds a BA from Marquette University in Milwaukee, WI.
KAREN O’BRIEN
MICHAEL OLSON
SENIOR DIRECTOR, GLOBAL SOCIAL MEDIA, WESTERN UNION @bondjanebond
REGIONAL VICE PRESIDENT, WEST, CENTRO @Olsonmike
Karen O’Brien lead’s the WU Global Social team responsible for driving the Western Union Global Social Media Strategy and Social Brand Channels, including global and regional social initiatives. Karen focuses on the intersection of social engagement, advocacy and loyalty for consumers to deliver deep brand engagement and results though Omni channel experiences.. Karen has worked with some of the world’s most successful brands: Xbox, Microsoft, T-Mobile, Starbucks, Verizon, ABC, Dell, HP, Symantec, Seagate, Cisco, IBM, VMWare, Oracle and PayPal.
Mike Olson is Vice President of the Western Region at Centro. Centro provides unified, cloud-based software to simplify digital media operations. Its media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Centro has successfully planned and executed more than 100,000 local and national campaigns across all digital display platforms and ad format types. Mike joined Centro in 2007 as Director of the Southwest Region. Prior to that he was an Account Executive at Clear Channel.
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M O OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last two years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Speakers STEVE PASCUCCI
CHRIS ROCHA
DIRECTOR OF SALES, WEST, NEWSCRED @StevePascucci
SENIOR MANAGER OF DIGITAL MARKETING, CABELAS @chrisjrocha
Steve Pascucci is Director of Sales for the Western Region for NewsCred, a leading content marketing platform, pairing software with licensed content for brand marketers to outlets including The New York Times, The Washington Post, The Economist, Getty, and others. Before he joined NewsCred in November Steve was VP Sales for Chalk.com, working with the founders to launch this teacher resource. Earlier, he was Director of Sales for cloud computing company Granicus (acquired by K1 Capital). Iron Mountain, Evault and Conversant are other B2B brands with which he’s been involved.
MERRITT RUTLEDGE DIRECTOR, DIGITAL MARKETING , WESTERN UNION Merritt Rutledge is Director of Digital Marketing for the Americas at Western Union, in which capacity she oversees consumer outreach on the web and through mobile media channels. She joined Western Union in 2012. Prior to that, Merritt spent 7 years in leadership positions at the Starz television network, managing content markeitng, and most recently serving as Director of Digital Marketing. Earlier in her career, Merritt was a marketing manager at AOL. She has a BA in Mass Communications and Public Relations from North Carolina State University.
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Chris Rocha manages digital marketing efforts for Cabelas.com which includes, paid search, SEO, CSE, affiliates, and display. He works on digital strategy and execution for OMNI-Channel marketing and enhancing the customer experience on desktop, tablet and mobile. Prior to joining Cabelas in 2013 Chris was Head of Customer Acquisition for the Harry and David brands of gourmet gifts. His experience also includes two years as e-Commerce Manager for West Marine, and a leadership role as Online Marketing Manager for Hewlett Packard, in which capacity he strategized global execution of web marketing.
ARIEL SCOTT DIGITAL MARKETING MANAGER, WHOLE FOODS @ArielSco Ariel Scott is the Digital Marketing Manager for Whole Foods Market’s rocky mountain region and has an extensive history marketing brands in the natural products industry, including GoodBelly Probiotics, Traditional Medicinals Tea and Applegate Farms. She is particularly poised to take on digital in its ever-changing state and to mentor those who are less familiar with this aspect of marketing. Ariel leads all aspects of digital marketing in the region, with a special focus currently on email marketing, consumer acquisition and the pilot of a social media Ambassador program.
Speakers MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1 Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011,. annually producing over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier Marc was the vice president of advertising sales for The Hollywood Reporter.
MEGAN YOUNG GENERAL MANAGER, BRAND STRATEGY, DISH NETWORK
Megan Young has 12 years of marketing experience working at DISH and Procter & Gamble with a focus on brand building strategy and holistic communication development. She currently leads the Brand Innovation and Delivery teams to develop long-term brand strategy as well as deliver current business initiatives. Megan grew up in Denver and is happy to be back after a 10 years with P&G.
Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
Get Social: @Brand_Innovator #bisummit
Advisory Board ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
IAN GOMAR
MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
www.Brand-Innovators.com
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Advisory Board JOHN KOLLER VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
MICHAEL MA
VP STRATEGIC MARKETING, COLUMBIA RECORDS
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
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VICTOR LEE
MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
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Advisory Board DEB RADCLIFF
UMANG SHAH
SENIOR VP MARKETING, WEST MARINE
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
JONATHAN STEPHEN HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
JON SUAREZDAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
CHRIS THORNE
GREGG WEISS
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
www.Brand-Innovators.com
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Strategic Advisors NORTY COHEN
CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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Brand Host
Western Union connects people and businesses around the globe by providing fast, reliable and convenient ways to move money. Our 160-year history and more than 500,000 Western Union Agent locations in more than 200 countries and territories strengthen our commitment to offering our services in every corner of the globe. You can call us global ambassadors who move money. We do it in minutes, reflecting the fact that we are close to our customers. Together with our Agents and more than 9,600 employees, we speak our customers’ languages, live in their neighborhoods and share their culture. We are a key part of each other’s lives. Founded as the New-York and Mississippi Valley Printing Telegraph Company in 1851, Western Union continues to span distances with innovative technology. Since inception, we have been a powerful force fueling global economic growth and innovation. Today, we promote global economic opportunity and growth by bridging gaps in the financial services sector. Our growing product portfolio includes business solutions, consumer-to-consumer money transfer, bill-payment services and stored-value options such as prepaid cards. Online, by phone, from more than 100,000 ATMs and through more than 500,000 Agent locations worldwide, Western Union aims to move money anytime, anywhere and any way our customers choose, helping consumers and businesses grow.
www.Brand-Innovators.com
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Marquee Sponsor
Outbrain is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 150 billion personalized content recommendations every month and reaches over 553 million unique visitors across the globe. Outbrain’s expansion is a reflection of its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, Times of India and Sky News. Learn more at outbrain.com and follow us @Outbrain.
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprisegrade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. @bottlenoseapp
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Title Sponsors
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. At Dstillery, billions of consumer signals and available impressions are distilled across all screens. @Dstillery
Title Sponsors
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/ WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @livefyre
Opal is the leader in collaborative planning for brand marketing teams. Opal’s cloud-based enterprise platform simplifies the planning and management of a brand’s content across any digital marketing channel. Many of the world’s leading brands use Opal to collaboratively plan and manage their brand content, including Target, Nestlé, Burberry and NASA. To learn more visit workwithopal.com and connect with us @workwithopal and join the #planforcontent conversation.
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
Predictive Science is a software company focused on helping Fortune 1000 marketers discover and capture the value of their data. We are the pioneers of big data analytics for marketing. We pride ourselves in being able to understand business problems and deliver solutions with the mind of a data scientist. The purpose of our products is to create transparency, foster a spirit of accountability, and build the foundation for predictive analysis. We are data scientists who know marketing. @PredictiveSc
www.Brand-Innovators.com
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Title Sponsors
With more than 400 million auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 120 million unique visitors in more than 50 countries each month. The leading platform for programmatic buying and selling of digital video, SpotXchange connects thousands of publishers with advertisers, agencies, trading desks, DSPs and ad networks, running top brand campaigns through its IAB-certified marketplace. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video — with solutions that guarantee total transparency, brand safety and real-time control in either a private or public marketplace. @spotxchange
Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Its open platform enables brands, businesses and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent. Creatives participate on a level playing field, accessing work that has historically not been available. Tongal’s process allows creatives and brands to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, California. @Tongal
Premiere Sponsor
Centro has one goal: improve the lives of the people behind the campaigns. That’s why we build media management software to help people reach their business goals better, faster and more frequently. We eliminate unnecessary activity. We improve collaboration between actual humans. We offer greater insight, reduce screw-ups and help clients get what they want: connection with audiences across all digital channels in the most successful way possible. Centro is based in Chicago, with offices in New York, Dallas, Boston, Atlanta, Los Angeles, San Francisco, Detroit, Washington D.C., Denver and Toronto. www.centro.net
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Kargo is a mobile-first brand advertising company that pairs the most recognizable brands in the world with premium publishers for measurable mobile marketing success. With a scalable platform covering all major verticals, we make it possible to deliver highly impactful rich media, native and video creative with 100% transparency. In addition to being an OnMobile Top 100 winner for three consecutive years, Kargo is the recipient of multiple industry awards including a 2010 Digiday award for Best Mobile App Content and 2014 OMMA awards for Best Rich Media Execution. @Kargo