Hello and ... Welcome to Brand Innovators Content Marketing in London! Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers. Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Brand Innovators Content Marketing London will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the world’s best and brightest brand marketers about what’s working in content marketing and the major trends on the horizon. Thank you to all of our speakers, attendees, and partners who contributed to today’s program and a special shout out to our friends at Bloomberg Media for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you at our next event in London, again, soon!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman
Marc Sternberg
Co-Founder
Ted Rubin
Acting Chief Marketing Officer
Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
David Teicher
Chief Technology Officer
Chief Content Officer
Leora Rosenberg Program Director
Martina Suess
Program Director
Alexander Kanish
Business Development Manager
Gene Nech
Head of CRM and Direct Marketing
Negeen Amuzegar
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS . ................................3 VIP SPEAKERS .......................................................... 6 AGENDA ....................................................................18 SPEAKERS............................................ ....................26 ADVISORY BOARD ................................................... 33 STRATEGIC ADVISORS .............................................36 SPONSORS. ...........................................................37
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Host
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
In addition to his role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author of the book Return on Relationship. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR (Return on Relationship, hashtag #RonR). In Septemeber he left his position as Chief Marketing Officer of Collective Bias, a company he helped build beginning in 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
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Keynote
BRIAN SOLIS AUTHOR, KEYNOTE SPEAKER PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
Brian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web.
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Keynotes
PERNILLE BRUUN-JENSEN CMO, NETBASE @PernilleBruunJ
Pernille Bruun-Jensen is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘get’s the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and Kraft Foods.
ANDREW GRILL GLOBAL PARTNER, SOCIAL BUSINESS, IBM @andrewgrill
Andrew Grill is an internationally renowned thought leader in the field of digital and social media networks. Currently he is a Global Partner in IBM Interactive based in London with a remit to help drive understanding and deliver social business solutions to key IBM clients. Previously, Andrew was CEO of leading social influence platform Kred. He is passionate about explaining to large corporates how digital disruption will impact current thinking and strategy, with a focus on moving from social media to social business. Andrew presents at international conferences on a regular basis, and maintains the well-read blog LondonCalling.co tracking digital and social media trends. A former resident of Sydney, and a dual Australian-British Citizen, since 2005, Andrew deeply understands the issues facing companies, large and small, in the UK, US and European markets.
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Keynotes
JAMES HARRIS HEAD OF INTERNATIONAL AGENCY DEVELOPMENT, AOL @jamesharris950
James Harris is responsible for the strategic growth of AOL revenue across all agency holding companies in the UK and EMEA. Based in London, he has more than 20 year’s experience in media and advertising. Prior to joining AOL in June, James was at IPG Mediabrands, where he held the role of Chief Digital Officer and Managing Director of Digital Services EMEA, delivering consistent year-on-year growth for the business. Earlier in his career James was Chief Digital Officer at Universal McCann EMEA and Founder and Managing Director of Aegis Media Labs, the specialist digital division within Aegis Media.
SHAFQAT ISLAM COFOUNDER & CEO, NEWSCRED @shafqatislam
Shafqat Islam is the Co-Founder and CEO of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by world-class investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Internet Week, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch.
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Keynotes
ADAM KMIEC SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS @AdamKmiec
A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. On joining Campbell in May 2012 he relocated his family to the Philadelphia suburbs from from Chicago, having wrapped a year’s stint as Director of Social Media for Walgreens. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods.
JORDAN KRETCHMER CEO, LIVEFYRE @jkretch
Jordan Kretchmer is the Founder and CEO of Livefyre, the first Social CMS Platform used by the largest companies in the world to engage consumers through a combination of realtime conversation, content creation, social curation and social advertising. Kretchmer founded the San Francisco based startup in December 2009, and has overseen its growth to 100 employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand redevelopment for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising. Kretchmer is a sought after speaker at industry events, haven spoken at The Future TV conference, OMMA Social, Digital Hollywood, Social Data Week, and the American Magazine Conference, and has been published in Fast Company, The Huffington Post, Tech Crunch, Mashable, and many others.
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Keynote
JEREMY WAITE HEAD OF DIGITAL STRATEGY, EMEA AT EXACTTARGET/SALESFORCE.COM @JeremyWaite
Jereremy Waite is, in his own words, “a digital marketer, cyclist, writer and lover of good cheese and whiskey.” He is currently Head of Digital Strategy, EMEA, for Salesforce ExactTarget @MarketingCloud, which he joined in April, after nearly two years at Adobe, where he was Head of Social Strategy EMEA. His past experience includes owning his own agency, writing the book Sex, Brands & Rock’n’Roll and working for brands including Nike, MTV, Rovio, Zynga, Reebok, Dell, BMW and Vodafone. Jeremy also previously headed strategy for TBG (Facebook’s largest ad agency at the time), built the UK’s largest social media program for Phones 4u Group and led social strategy for Adobe EMEA. You can see what he’s been up to at his blog, JeremyWaite.Tumblr.com. Jeremy is passionate about building communities and helping brands “stand for something bigger than themselves,” and, in case you’re wondering, his is always an Old Fashioned.
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Agenda FRIDAY, NOVEMBER 21, 2014 BLOOMBERG MEDIA, LONDON 7:30 am
BREAKFAST
8:30 am
WELCOME
9:00 am
CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands now view content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward-thinking brands. Hear how a strong content marketing strategy can drive a strong brand strategy. Moderator: Michael Wrigley, Chief Executive Officer, EngageSciences Nathan Clapton, VP-Mobile Partnerships, TripAdvisor Nigel Sheldon, Director of Social Media Jane Griffiths, Marketing Director, EMERI, Christie’s
9:35 am
KEYNOTE — EVERYTHING I LEARNED ABOUT CONTENT MARKETING HAS NOTHING TO DO WITH MARKETING Brian Solis, Principal Analyst, Altimeter Group, Author, Blogger
Brian Solis shares his personal journey and insights in his adventures in content strategy, marketing and missteps…and how to think about it in your work.
10:05 am KEYNOTE — BRANDS AS PUBLISHERS Shafqat Islam, CEO, NewsCred
70% of consumers prefer getting to know a company through content vs. ads. As a result, brands are using editorial content to help tell their story. In order to nurture deeper relationships with ongoing conversations that focus more on people and their passions, brands realize they need to function like newsrooms, creating and curating compelling content at the speed and scale of social. CONTINUED ON PAGE 20 18
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Agenda 10:25 am NETWORKING BREAK HOSTED BY BLOOMBERG MEDIA 10:45 am KEYNOTE — A CONTENT CONUNDRUM
Adam Kmiec, Sr. Director, Mobile, Social, and Content Marketing, Walgreens More content. More screens. More often. In the race to match the hunger for content that consumers have, companies are struggling to keep up. One simple adjustment to how you approach content, can make all the difference.
11:10 am
KEYNOTE — THE URBAN LEGEND OF FREE SOCIAL MARKETING
11:30 am
BRANDS AS EDITORS
Jordan Kretchmer, CEO, Livefyre In a time where our attention span is shorter than that of a goldfish, many marketers think they must share more and more content to a highly distractible audience. But with organic reach plummeting, chances are your audience still won’t see your content unless you throw more money at social networks. Invest in owned-and-operated properties and shift the focus from the quantity of real-time content to the quality of real-time content, and earn organic followers that persist beyond a campaign.
Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial. Moderator: Caroline Hyde, Business Correspondent, Bloomberg TV Laila Mignoni, Digital Marketing Manager, Bacardi Malwina Gudowska, Social Media Writer – THE OUTNET.COM, Net-a-Porter Group Pippa Lewis, Assistant Brand Manager – Candy, Mondelēz International
12:05 am KEYNOTE — STORYTELLING LIKE IT’S 1899
Jeremy Waite, Head of Digital Strategy, EMEA, ExactTarget/Salesforce.com The more things change the more they stay the same. Many brand marketers believe that the industry has changed more in the last 2 years than in the last 50 years. For this session, Jeremy will be exploring if that’s really true, and if the challenges we are facing today are any different than the ones we faced years ago. This should be a fast-paced fun session about the difficult and complicated art of brand storytelling. CONTINUED ON PAGE 22
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Agenda 12:30 pm LUNCH HOSTED BY BLOOMBERG MEDIA 1:30 pm
KEYNOTE — THINK MORE ANALOGUE, BE MORE DIGITAL
2:00 pm
DIGITAL VIDEO EXPLOSION
James Harris, Head of International Agency Development, AOL Contrary to what many may think, in order to be successful in today’s digital world, marketers need to think more analogue. Human behavior is driven by the same cultural and societal need to connect both as individual and as part of a community today as it was decades ago. But how we connect has changed. This is what AOL sees as the intersection of culture and code.
Globally, IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013. This percentage does not include video exchanged through peer-to-peer (P2P) filesharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2018. — Cisco Visual Networking Index: Forecast and Methodology, 2013–2018
The goal of every great piece of content marketing is to create an emotional connection with the consumer. Emotional connections drive engagement, and engagement drives word of mouth and brand loyalty. To that end, more brands than ever are embracing digital video to connect with their consumers in new and meaningful ways. In addition, digital video advertising is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving the meter with digital video.
Moderator: Dan Best, Director of Planning and Activation, Unruly Aditya Mohan, Global Media Innovation Manager, Unilever Ben Walmsley, Managing Director UK, Sizmek Istvan Kozari, Senior Manager, Global Digital Media, Vodafone Global Enterprise
2:35 pm
KEYNOTE
Andrew Grill, Global Partner, Social Business, IBM
3:00 pm
NETWORKING BREAK HOSTED BY BLOOMBERG MEDIA
CONTINUED ON PAGE 24 22
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Agenda 3:20 pm
ACHIEVING BALANCE IN CONTENT PLANNING: HOW TO MAXIMIZE ENGAGEMENT BY UNITING THE LEFT AND RIGHT BRAIN
In today’s ever changing, cluttered social marketing landscape of new platforms, emerging markets and evolving technology, it’s near impossible for modern marketers to find balance between the data-driven, more left-brained approach to effective content planning and a more creative, right-brained approach that (when done correctly) can result in pitch-perfect storytelling. One is grounded in facts and figures while the other is more intuitive, but both essential to helping brands create engaging content. This panel will explore best practices for achieving balance during the essential planning phase and offer tips to ensure your team utilizes the left and right brain for optimal results. Moderator: Bernie Albers, Vice President of Business Development, Opal Jeremy Waite, Head of Digital Strategy, EMEA, ExactTarget/Salesforce.coms
3:55 pm
KEYNOTE — WHO IS A GLOBAL LUXURY BRAND?
4:20 pm
WHAT DOES SUCCESS IN CONTENT MARKETING LOOK LIKE?
Pernille Bruun-Jensen, CMO, NetBase NetBase shares the social consumer point of view from a brand new study and reveals UK specifics for the first time.
Whether it is page views or leads you are looking for, success in content marketing is a function of what you are trying to achieve. Having said that, hopefully all of your content marketing efforts lead to new customers or conversions. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. How are brands successfully measuring content marketing results? What is the ROI of content marketing visà-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? Leading brand marketers share their insights. Moderator: Chris Seth, Managing Director, Europe, Dynamic Signal Danny Haikin, Brand Director, Bowers & Wilkins Tim Jackson, Head of Strategic Marketing, UNUM Kristian Lorenzon, Head of Social Media, O2 UK (a Telefónica company) Andrew Smith, Global Mobile and Emerging Channels Manager, Bupa Wendy Tarr, Associate Director, Marketing Performance Management, Ernst & Young
5:00pm BRAND INNOVATORS COCKTAIL RECEPTION HOSTED BY BLOOMBERG MEDIA 24
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Speakers BERNIE ALBERS
DAN BEST
VICE PRESIDENT, BUSINESS DEVELOPMENT, OPAL @BernieAlbers
DIRECTOR OF PLANNING AND ACTIVATION, UNRULY
Bernie Albers is Vice President of Business Development at Opal, creator of the world’s best collaborative planning software for brand marketing teams. Opal has brought together a world class team of product and customer experience pioneers, allowing today’s leading brand marketers the space to think creatively and develop truly engaging narrative. Opal’s customers are many of the world’s most successful brands including Target, Nestlé, Burberry & Starbucks. Prior to Opal, Bernie held leadership roles at ground-breaking organizations including Federated Media, SAY Media and Thismoment.
Dan Best is a multimedia native. He is Director of Planning & Activation at Unruly and his career has spanned Broadcast, Magazines, Newspapers, In-Game advertising, VOD and branded content. Prior to Unruly he was Director of Multimedia Solutions at Create, the Daily Telegraph’s multi award-winning cross media solutions team.
NATHAN CLAPTON
ALEX CHEESEMAN
VP MOBILE PARTNERSHIPS, TRIPADVISOR
HEAD OF BRANDS AND AGENCIES, OUTBRAIN UK @mralexcheeseman Based in London, Alex Cheeseman heads up the Brands & Agencies team for Outbrain.com, the world’s leading content recommendation platform. For the past 11 yrears he has worked across global product launches, consumer and B2B marketing, market-entry strategies and product management.Prior to Outbrain, Alex was Commercial Director at GEKKO, a technology company offering contextual tools that monetize publisher content. Operating at board level, he worked with senior clients at Google, AOL, Bing, Yahoo!, Twitter, Tribune group, HSBC, Forbes, New York Times, Daily Mail, Telegraph and Pearson.
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Nathan Clapton is Head of Mobile & Commercial Partnerships, leading TripAdvisor’s drive to be the primary resource for travel planning on mobile and tablet through strong partnerships. Nathan joined TripAdvisor in 2007, growing a customer base of 20,000 hotels and B&Bs in one year. Before that, he set up and ran TripAdvisor’s Partnerships team enabling 150m people per month to see TripAdvisor’s award winning content in travel websites, newspapers and other media. Prior to working for TripAdvisor, Nathan was Commercial Director for Lonely Planet heading up their European Licensing businesses. Prior to Lonely Planet, Nathan worked for the BBC.
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Speakers JULIAN COLEMAN
VICE PRESIDENT, BUSINESS DEVELOPMENT, UK AND EUROPE, TONGAL
JANE GRIFFITHS
MARKETING DIRECTOR, EMERI, CHRISTIE’S
@JulianColeman26 Julian Coleman is an accomplished consultative business sales professional with a background in leading edge technologies, internet and media spanning 20 years working for global companies through to technology startups as well as running his own businesses. His experience also includes leading sales teams in excess of 20 people across international territories. He is currently Vice President, Business Development UK & Europe for Tongal, a video co-creativity platform based in Santa Monica, California, with offices around the world. Tongal is a hub between brands and a community of global creative professionals.
MALWINA GUDOWSKA
SOCIAL MEDIA WRITER, THE OUTNET.COM, NET-APORTER GROUP
Malwina Gudowska is an award-winning writer and editor with more than a decade of experience in the media industry, editing and writing for daily, weekly and monthly Web and print publications. Her extensive print and digital experience spans SEO, social media, digital marketing, e-commerce, content strategy and brand awareness expertise. She is a National Magazine Award winner published in the 2012 anthology of the best Canadian magazine articles of the past five years. Malwina has also done fashion and culture commentating for numerous TV and radio programs.
Jane Griffiths is Marketing Director EMERI for Christie’s, based in London. She also serves as a non-executive member of the board of directors of EMEA communications firm Communisis. Before joining Christie’s in 2013, Jane was EMEA Marketing Director for Citibank NA for 8 years, and prior to that worked for a number of advertising agencies including Ogilvy/OgilvyOne in London, New York and Korea, Arc Worldwide London (part of the Leo Burnett Group) and TBWA/ GGT London, each with a seat on the senior management team and as a member of the board.
BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry. www.Brand-Innovators.com
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Speakers CAROLINE HYDE
TIM JACKSON
HEAD OF MARKETING STRATEGY, UNUM @ABNegative
BUSINESS CORRESPONDENT, BLOOMBERG TV @CarolineHydeTV
Caroline Hyde is the London-based, European Business Correspondent for Bloomberg Television. She regularly interviews chief executives, finance officers, politicians and research analysts across the region. Caroline also provides reports on the property sector, charitable institutions and developments in digital, music and visual technology. She joined Bloomberg in 2008, previously covered the European debt markets for Bloomberg News as a corporate finance reporter. Prior to joining Bloomberg, Caroline worked in public relations for London’s Moorgate Group.
Tim Jackson is Head of Marketing Strategy for specialist employee benefits insurer, Unum. Since 2011, he’s led Unum’s innovative B2B and B2C marketing campaigns to grow awareness of, and ultimately the total market for, Income Protection insurance bought through the workplace with a campaign that fully integrates social media platforms such as LinkedIn, Twitter, YouTube and Facebook with conventional TV, PR, digital, media partnerships and events. Previously Tim worked agency-side at Chemistry Communications as a Planner. He is a graduate of Oxford University, and of London Business School from where he received his MBA.
PIPPA LEWIS
ISTVAN KOZARI
ASSISTANT BRAND MANAGER- CANDY MONDELĒZ INTERNATIONAL
SENIOR MANAGER, GLOBAL DIGITAL MEDIA @kozisti
Istvan Kozari is the Global Digital Media lead for Vodafone, driving the digital media acceleration programme of the company and providing mobile and converged telecommunication services across 21 markets. Responsible for setting up global media partnerships, he is leads innovation and testing new media opportunities. He is a real digital enthusiast who previously worked for a digital publisher after working for Fastridge and Initiative in Hungary and in Central Europe.
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Pippa Lewis is a creative and brand passionate Assistant Brand Manager at Mondelēz International. She works across some of the nation’s most iconic Candy brands, Cadbury Eclairs, Maynards, Bassetts and The Natural Confectionary Company. Pippa has been responsible for launching the largest on pack promotion within the Candy Category this year, ‘Win Nothing But Fun Every Day’, PR activities, as well as launching a new products. Previously, she worked within Savoury Snacks at Kallo Foods (a subsidiary of Royal Wessanen NV) where responsibilities included the launch of the Regional TV campaign, PR and Digital alongside NPDs. A real foodie, Pippa was also behind the launch of The Penny Black Restaurant.
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Speakers KRISTIAN LORENZON
HEAD OF SOCIAL MEDIA, O2 UK (A TELEFÓNICA COMPANY) @krislorenzon Kristian Lorenzon is the Head of Social Media at O2 Telefónica UK. Kristian oversees O2’s central social media strategy, governance and the delivery of commercial and customer engagement activities. Areas of particular interest include consumer responses to new media, and social media’s role in omnichannel retailing.
LAILA MIGNONI DIGITAL MARKETING MANAGER, BACARDI
A true citizen of the world, Laila Mignoni lived in Morocco, France, Spain, Germany andthe U.S. After receiving her Masters of Art at La Sorbonne in Paris, she came tothe UK over 10 years ago to work for leading advertising agencies such as DDB, Havas and M&C Saatchi where she was managing global brands and implementing multi-channel digital solutions. She won numerous awards forcampaigns for the likes of Adidas, Volkswagen, RBS and Jaguar. With a core focus on social and content Laila has been appointed by Bacardi to lead Martini Digital Global Strategy and Implementation.
ADITYA MOHAN
CHRIS SETH
GLOBAL MEDIA INNOVATION MANAGER, UNILEVER
MANAGING DIRECTOR, DYNAMIC SIGNAL
Adi Mohan is the Global Media Manager at Unilever working on communication planning and strategy, media innovation and digital marketing across many of Unilever’s iconic brands. Adi has been at Unilever for close to 8 years and has worked in brand management and innovation roles, both in emerging markets and at a global level in the London headquarters where he is based now. He also works closely with Google on managing the strategic partnership with them. He is involved in brand, content and digital work focussing on search and social media marketing. He is a big believer of the fact that the best way to predict the future is to create it.
Chris Seth is Managing Director at Dynamic Signal and is focused on developing the company’s business across EMEA. Dynamic Signal’s technology platform helps companies turn their employees and customers into brand advocates on social. Founded by the team behind comScore, Flycast and Adify and backed by a number of top tier investors, the company today works with many of the worlds largest brands, enabling them to scale their content marketing and deliver break through business growth. Over his career, Chris has helped build successful global companies at Stardoll, BBDO, Time Out and the New York Times.
www.Brand-Innovators.com
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Speakers ANDREW SMITH
NIGEL SHELDON DIGITAL STRATEGIST
Nigel Sheldon provides advice on Digital strategy, evolving consumer behaviour and emerging technologies. He has spent much of his career in WPP agencies including JWT, The Henley Centre and Mindshare where he helped set up its Digital division. He now consults to a wide range of clients on their Digital and marketing challenges: he has helped Jaguar construct its global brand strategy; advised Experian on the development of its digital and research properties; and for the past two years has been working with Barclays to build its strategic approach to social media.
MOBILE AND EMERGING CHANNELS MANAGER, BUPA AUSTRALIA & NEW ZEALAND @A_BSmith Andy Smith has been at Bupa for two and a half years working in the central digital team and Bupa Australia. Andy’s role has predominantly centred around supporting Bupa’s global market units with a particular focus on mobile and emerging channels. Utilising his location in the UK Andy will tap into the talent and energy of the London when required to deliver projects for ANZ whilst also connecting the Australian business with UK, Global, Spanish and International market units to explore repeatable opportunities and global solutions across the business. Previously, Andy consulted at The FA, taking the England Football Team, Wembley Stadium and FA Cup brands onto social media
WENDY TARR
MARC STERNBERG
ASSOCIATE DIRECTOR, MARKETING PERFORMANCE MANAGEMENT, ERNST & YOUNG @wendytarr
CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1 Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the AntiDefamation League/LA. 30
Wendy Tarr is Associate Director, Marketing Performance Management at EY (formerly Ernst & Young). She’s responsible for developing and implementing effective measurement strategies for EY’s global Brand, Marketing and Communications (BMC) organisation. Her mission is to build and manage measurement and reporting standards for the BMC organisation. Prior to joining EY as Digital Innovation Manager in 2012, Wendy was a consultant within the Digital Transformation Practice at Infosys, and before that worked in both the sales and marketing organizations at IBM for 10 years
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Speakers KOHLBEN VODDEN
BEN WALMSLEY
CO-FOUNDER, STORYSCIENCE @kohlben
Kohlben Vodden is the co-founder of StoryScience Ltd., which brings science to the art of brand storytelling by creating data-driven strategic content marketing and social media solutions that deliver business value. Prior to founding StoryScience in 2013, Kohlben held various senior strategic roles in global creative communications agencies, which most recently included two years as Head of Social Media & Content Strategy for Ogilvy & Mather UK. He enjoys inspiring the industry by speaking about emerging marketing disciplines and technologies.
MANAGING DIRECTOR UK, SIZMEK @bencwalmsley
Ben Walmsley is the Managing Director of Sizmek UK. He has over a decade of experience in business development and managing commercial teams in the digital marketing industry, working with agencies, publishers, data providers, rich media, video and mobile technology providers, offline data companies, and data warehousing platforms. He joined MediaMind from Yahoo! where he was responsible for the management of the EMEA search network and business development team.
MICHAEL WRIGLEY CHIEF EXECUTIVE OFFICER, ENGAGESCIENCES @wrigsy
Michael Wrigley has spent the majority of his career working in digital agencies and has specialized in marketing software, hardware and telecom brands. Most recently he was Managing Director at WPP agency Banner. In his time, Michael has created awareness and driven demand for some of the world’s most recognized brands, including Adobe, HP, Cisco, Sony, Symantec and Dell.
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
PAM EL
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
CMO, NATIONAL BASKETBALL ASSOCIATION
MARC FONZETTI
IAN GOMAR
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
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Advisory Board MAYUR GUPTA
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
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KIRK HEINLEIN DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
SCOTT HUDLER
JASON JOHN
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
ADAM KMIEC
JOHN KOLLER
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VICTOR LEE
ELLIOT LUM
VP DIGITAL BRAND MARKETING, HASBRO
VP STRATEGIC MARKETING, COLUMBIA RECORDS
MERYL TRUFFELMAN MACUNE
FERNANDO MACHADO
VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER
SENIOR VICE PRESIDENT GLOBAL BRAND MANAGEMENT, BURGER KING CORPORATION
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Advisory Board PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
MARC PATRICK
DEB RADCLIFF
SENIOR BRAND DIRECTOR, NIKE EAST
SENIOR VP MARKETING, WEST MARINE
UMANG SHAH
JOHN STARKWEATHER
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JONATHAN STEPHEN HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
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Advisory Board JON SUAREZ-DAVIS
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
COLLIN T. WESTCOTT-PITT
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
VP MARKETING, HEINEKEN, HEINEKEN USA
Strategic Advisors JOEL EWANICK
VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY
CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN
STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
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Marquee Sponsors
Global business leaders turn to Bloomberg for breaking business news and analysis they can’t find anywhere else. Through print, television, online, mobile, radio and conferences, we cover the business world with more than 2,400 multimedia professionals in 72 countries. The editorial staff of each media platform leverages the innovation and scale of Bloomberg News, technology, analytics and distribution to provide unrivaled business and financial news coverage – and drive deeper engagement with the decision-makers who matter most. @Bloomberg
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fully-licensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @NewsCred
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Title Sponsors
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens.. @dstillery
Opal is the leader in collaborative planning for brand marketing teams. Opal’s cloud-based enterprise platform simplifies the planning and management of a brand’s content across any digital marketing channel. Many of the world’s leading brands use Opal to collaboratively plan and manage their brand content, including Target, Nestlé, Burberry and NASA. To learn more visit workwithopal. com and connect with us @workwithopal and join the #planforcontent conversation. @WorkWithOpal
Predictive Science is a software company focused on helping Fortune 1000 marketers discover and capture the value of their data. We are the pioneers of big data analytics for marketing. We pride ourselves in being able to understand business problems and deliver solutions with the mind of a data scientist. The purpose of our products is to create transparency, foster a spirit of accountability, and build the foundation for predictive analysis. We are data scientists who know marketing. @PredictiveSc
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Title Sponsors
Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Its open platform enables brands, businesses and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent. Creatives participate on a level playing field, accessing work that has historically not been available. Tongal’s process allows creatives and brands to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, California. @Tongal
Premiere Sponsors
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, purchase and loyalty. Our customers include top brands across entertainment, media, CPGs and financial services. @dynamicsignal
Purematter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred. @purematter
The EngageSciences social engagement platform enables brands to transform their websites into powerful social hubs, by discovering, curating and publishing the best user generated content featuring their brand. Using the EngageSciences platform brands are able to boost brand engagement and drive socially-referred commerce. Social hubs deliver a 300 percent increase in dwell time, drive on average 11 per cent more traffic and reduce bounce rates by 10 per cent across their websites. With its headquarters in the UK, EngageSciences operates across 72 countries, working with a mixture of well-known brands, including: Microsoft, Vodafone, Yahoo!, Etihad Airways, JW Marriott, Stella Artois, UFC, Arsenal FC and IHOP. @engagesciences www.Brand-Innovators.com
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Premiere Sponsors
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/ WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @livefyre
Kargo is a mobile-first brand advertising company that pairs the most recognizable brands in the world with premium publishers for measurable mobile marketing success. With a scalable platform covering all major verticals, we make it possible to deliver highly impactful rich media, native and video creative with 100% transparency. In addition to being an OnMobile Top 100 winner for three consecutive years, Kargo is the recipient of multiple industry awards including a 2010 Digiday award for Best Mobile App Content and 2014 OMMA awards for Best Rich Media Execution. @Kargo
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PayPal Media Network (PPMN) helps retailers and brands to drive commerce through data-driven advertising solutions and offer products. PPMN leverages a multitude of proprietary data and distribution assets owned by eBay Inc. to deliver advertising messages and offers to targeted consumer audiences. Our network features: first and third-party online distribution leveraging PayPal purchase data to target custom audience segments; RedLaser, the leading in-aisle shopping application that engages customers at the “moment of truth”; and the largest locationbased mobile display ad network in the U.S. advertise@paypal.com
Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and sciencebased technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venturebacked company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America. @videologygroup
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