Hello and ... Welcome to Brand Innovators Content Marketing Chicago, hosted by Leo Burnett!
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers. Brand Innovators Content Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the best and brightest brand marketers in America about what’s working in content marketing and the major trends on the horizon. Thank you to all of our speakers, attendees, and partners who contributed to today’s program and a special shout out to our friends at Leo Burnett for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you again at all of our events in New York!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
3
Brand Innovators Team Brandon Gutman
Marc Sternberg
Co-Founder
Ted Rubin
Acting Chief Marketing Officer
Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
David Teicher
Chief Technology Officer
Chief Content Officer
Leora Rosenberg Program Director
Alexander Kanish
Business Development Manager
Gene Nech
Head of CRM and Direct Marketing
Negeen Amuzegar
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS . ................................3 VIP SPEAKERS .......................................................... 6 AGENDA ....................................................................14 SPEAKERS............................................ .....................22 ADVISORY BOARD ................................................... 32 STRATEGIC ADVISORS .............................................36 SPONSORS. ...........................................................37
4
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Host
ADAM KMIEC SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS @AdamKmiec
A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. On joining Campbell in May 2012 he relocated his family to the Philadelphia suburbs from from Chicago, having wrapped a year’s stint as Director of Social Media for Walgreens. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods.
6
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynotes
JON SUAREZ-DAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY Vice President, Global Media and Digital Strategy at Kellogg Company Jon Suarez-Davis is responsible for global media strategy and all forms of digital marketing — consumer and shopper. Jon leads an internal center-of-excellence team focusing on building integrated marketing services capabilities that enhance the effectiveness of marketing investment. Jon joined Kellogg Company as Senior Director, Global Digital Strategy in October, 2009. A new role in the organization, Jon was charged with building digital marketing capabilities and best-practices across paid, owned and earned channels. Prior to joining Kellogg he was Senior Vice President, Digital Strategy at Leo Burnett. Jon Suarez-Davis earned a bachelor’s degree with honors in communications from Northwestern University and is a graduate of the Direct Marketing Institute at DePaul University, Charles H. Kellstadt Graduate School of Business. Jon is an active member of the Digital Collective and a frequent panelist at industry events including ANA, IAB, OPA and CAB.
KARL MILLER ASSOCIATE DIRECTOR KNA DIGITAL STRATEGY, KELLOGG COMPANY As Associate Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Pringles, Cheez-It, Frosted Flakes and Pop Tarts, Keebler, Kashi, Bear Naked and Morningstar Farm across all forms of digital marketing – consumer and shopper. Karl’s team is focused on co-creating integrated marketing programs and capabilities that enhance the effectiveness of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since then he has worked with nearly all brands in the Morning Foods Business unit, and led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Before joining Kellogg, Karl worked with brands including Glad, Tilex, International Delight and Silk. Karl has a B.A. in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver. 8
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynotes
DOUGLAS BUSK
GROUP DIRECTOR, DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY @dbusk
At The Coca-Cola Company, Doug Busk is responsible for initiatives that empower the company’s worldwide marketers to connect with consumers on a real-time basis, supporting global social listening and engagement strategy, platforms and the team of 18 social media professionals that drive them. In his previous post, Doug was Director of Connections Innovation for Coca Cola Global Marketing, overseeing initiatives that connect the company’s marketers to consumers worldwide. In that capacity, Doug in 2013 led the creation of the Hub Network, Coca-Cola’s social listening, knowledge management & engagement platform, connecting the work of over 2,000 social media marketing team members worldwide. Doug also spearheads the development and execution for Coca Cola public affairs and communications internationally. Before assuming his current post. Prior to joining the Coke team in 2010 Doug held leadership positions at Cingular and Verizon Wireless.
DAVID FARBMAN AUTHOR, SPEAKER, HUNTER, NEW YORK TIMES BEST-SELLING AUTHOR, CHAIRMAN AND FOUNDER OF OUTDOORHUB @David_Farbman
David Farbman is an author and public speaker frequently sought for his views on business and individual improvement. He is the CEO of HealthRise Solutions and the chairman and founder of Carbon Media Group, a media company focusing on the outdoor audience. David founded and is currently chairman of OutdoorHub. A lifetime hunter and outdoorsman, his book, The Hunt: Target, Track, and Attain Your Goals, published by Jossey-Bass of Wiley Publishing, was a best-seller on the The New York Times charts. You can learn more about David Farbman and The Hunt at www. davidfarbman.com.
10
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynotes
LAURI BAKER VP BRAND STRATEGY & SALES AND HEAD OF BRANDED CONTENT, THE HUFFINGTON POST @eprican
Recently named one of NewCred’s Most Influential Content Marketers, Lauri Baker brings an innovative approach to helping brands redefine and effectively market their brand equity. At The Huffington Post, Lauri is focused on taking editorial success and using the experience to transform how real-time content can be used across paid, owned and earned channels for major global brands. Lauri and her team most recently won Digiday’s 2014 Best Content Marketing Program for “Food for Thought” in partnership with Chipotle and iMedia’s Campaign of the Year for a content partnership with Media Storm. Other brands with which Lauri has worked closely in her more than 17 years in marketing include Cisco, IBM, Johnson & Johnson, Goldman Sachs and Bank of America.
DAVID IVES CHIEF REVENUE OFFICER, NEWSCRED @DavidIvesNC David Ives is the Chief Revenue Officer of NewsCred, the world’s leading end-to-end content marketing platform. As CRO, David oversees NewsCred’s Sales, Client Services and Business Development department. Since joining NewsCred, David has grown the Revenue staff to over 25 people and lead NewsCred’s global expansion with the opening of a European office. Since its founding in 2008, NewsCred has grown to a 100+ person team of technologists, journalists and creative content marketers based in New York, London and Dhaka. The company is funded by leading investors including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. David has over 20 years of sales leadership. Prior to NewsCred, David was CRO for ID Analytics which was acquired by LifeLock.
12
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda 7:30 am
BREAKFAST RECEPTION
8:00 am
WELCOME
8:30 am
CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Adam Kmiec, Sr. Director, Mobile, Social, and Content Marketing, Walgreens
Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. Moderator: Andrew Furman, VP, West and Central Region, Outbrain Sussane Dawursk, Senior Director, Brand Marketing at GrubHub Matt Johnson, Head of Digital Media, State Farm Barbara Liss, Sr. Director, Social Media, Motorola Mobility Beth Reilly, Senior Director, Head of Digital & Social Marketing – Americas Region, Barilla Group
9:10 am
KEYNOTE
9:30 am
BRANDS AS EDITORS
Adam Kmiec, Sr. Director, Mobile, Social, and Content Marketing, Walgreens
Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial. CONTINUED ON PAGE 16
14
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda Moderator: ShareThis KC Geen, Senior Manager-Social Media, Grubhub Jake Lestan, Emerging Media and Advertising, Discover Card Kasey Skala, Head of Digital and Social, Solo Cup
10:00 am KEYNOTE
David Ives, Chief Revenue Officer, NewsCred
10:20 am NETWORKING BREAK 10:40 am KEYNOTE Lauri Baker, Vice President, Brand Strategy and Sales, Head of Branded Content, The Huffington Post
11:00 am
SUCCESS STORY: INFUSIONSOFT
11:20 am
POV: DIGITAL VIDEO
11:30 am
DIGITAL VIDEO EXPLOSION
Eric Roach, CEO, EveryoneSocial Heather Dopson, CMO, Social Media Explorer and former Manager of Social Strategy, Infusionsoft
Tal Chalozin, CTO, Innovid
Globally, IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013. This percentage does not include video exchanged through peer-to-peer (P2P) filesharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2018. — Cisco Visual Networking Index: Forecast and Methodology, 2013–2018 The goal of every great piece of content marketing is to create an emotional connection with the consumer. Emotional connections drive engagement, and engagement drives word of mouth and brand loyalty. To that end, more brands than ever are embracing digital video to connect with their consumers in new and meaningful ways. In addition, digital video advertising is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving the meter with digital video.
CONTINUED ON PAGE 18 16
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda Moderator: Videology Erick Dickens, Vice President, Marketing, King’s Hawaiian Brian Goldstein, Global Head of FIFA World Cup-Global Brand Marketing Group, McDonald’s Corporation John Shea, Senior Director, Gatorade Sports Marketing, PepsiCo
12:00 pm SOCIAL MEDIA ANALYTICS AND PROFESSIONAL SPORTS: USING DATA TO COMPETE AND WIN
Statistical analysis isn’t only en vogue on the field, court or ice, it’s also taken hold in the marketing departments of major sports franchises. Rick Liebling, Head of Global Marketing for Unmetric, speaks with Jeremy Thum, the Director of Digital for the Chicago Bulls, and Brad Boron, New Media Manager for the Chicago Blackhawks, about how they leverage social media analytics to plan, create and measure their social media efforts. The conversation will highlight how to engage fans, leverage events and build communities by understanding what works based on data. Your brand might not be competing for the Stanley Cup (and you certainly don’t have to guard LeBron James), but the key learnings will be relevant to any brand. Moderator: Rick Liebling, Head of Global Marketing, Unmetric Jeremy Thum, Director of Digital, Chicago Bulls Brad Boron, New Media Manager, Chicago Blackhawks
12:30 pm LUNCH 1:20 pm
KEYNOTE – MASTERING FLOW-BASED EXECUTION
David Farbman, Author, Speaker & Hunter, Chairman and Founder of OutdoorHub
1:50 pm Q&A — CONTENT MARKETING MEETS THE C-SUITE
Suddenly, content marketing seems to be driving every aspect of the marketing funnel, from awareness to advocacy. Even the most forward thinking and agile businesses, however, are scrambling to get up to speed on the content front. From hiring the right team to integrating content marketing with other desks in the marketing department, getting up to speed seems to be the number one priority of many successful marketing organizations. Nevertheless, critical questions remain, including learning how to engage consumers with compelling content, determining how much resources should be allocated to the sector, and figuring out how to measure the effectiveness of content marketing. Find out what’s keeping these CMOs up at night. Moderator: George Huff, CEO, Opal Labs Bill Kiss, Chief Digital Marketing Officer, Sears Holdings CONTINUED ON PAGE 20
18
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda 2:20 pm
GOING NATIVE
2:50 pm
KEYNOTE: THE SCIENCE OF BRAND AND CORPORATE STORYTELLING
Moderator: Michael Son, VP, Strategic Partnerships, Disqus
Doug Busk, Director-Global Social Media Platforms and Strategy, Coca Cola Doug Busk will present a synthesized view of the art and science of real-time marketing at The Coca-Cola Company. He will detail how his group creates, curates, and packages content for Coca-Cola Journey in partnership with our brand and regional marketers worldwide.
3:20 pm
NETWORKING BREAK
3:40 pm
INFLUENCE MARKETING
4:05 pm
KEYNOTE – THE ART AND SCIENCE OF BUILDING BRANDS: INFUSING CREATIVITY IN DATA-DRIVEN WORLD
Moderator: Peyman Nilforoush, CEO, inPowered
Jon Suarez-Davis, VP, Global Media & Digital Strategy, The Kellogg Company Karl Miller, Associate Director-Digital Strategy, The Kellogg Company
4:30 pm 4:50 pm
SUCCESS STORY — TONGAL
Parrish Snyder, EVP, Global Accounts, Tongal
WHAT DOES SUCCESS IN CONTENT MARKETING LOOK LIKE?
Whether it is page views or leads you seek, success in content marketing is a function of your goals. Ideally, all content marketing efforts will lead to new customers or conversions. As with other digital media, brand marketers are constantly looking for metrics to help justify their investment. How are brands successfully measuring content marketing results? What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? Moderator: Mark Josephson, CEO, bitly Doug Busk, Director-Global Social Media Platforms and Strategy, Coca Cola Sage Wodarz, Associate Director, Content and Social Marketing, Kraft Foods Group
5:30 pm 20
BRAND INNOVATORS COCKTAIL RECEPTION
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers BRAD BORON
ERICK DICKENS
NEW MEDIA MANAGER, CHICAGO BLACKHAWKS
Brad Boron is in his 7th season with the Chicago Blackhawks’ New Media and Creative Services team. Brad is responsible for the day-to-day content on all Blackhawks digital platforms, including chicagoblackhawks.com. Brad also manages the club’s social media efforts, which earned “Best Brand Use of Twitter” recognition from technology site Mashable.com in 2009. The following year, the Blackhawks were finalists for Mashable’s “Must Follow Brand.” He also serves as associate editor on Blackhawks Magazine, along with Blackhawks Publishing projects, including the award-winning “One Goal II: The Inside Story of the 2013 Stanley Cup Champion Chicago Blackhawks.”
TAL CHALOZIN
CTO AND CO-FOUNDER, INNOVID @chalozin As CTO of Innovid, a leading interactive video advertising firm, Tal Chalozin is responsible for technology development and implementation, product creation and business development activities across the company. He is a multidisciplinary entrepreneur who in early 2006 co-founded the GarageGeeks (www. garageGeeks.org), a non for profit organization for creative people to meet, innovate and build noncommercial projects that would otherwise not come to life. In 2008, Tal was selected as BusinessWeek’s Best Young European Entrepreneur.
22
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN @ErickDickens
Erick Dickens made the transition into brand marketing after serving as a US Army Capitan and pilot during wartime operations. As a brand marketer, Erick managed household brands such as Post Cereals, Renuzit, Soft Scrub, and Right Guard at Kraft Foods and Henkel.In 2010, Erick was selected to lead LifeLock’s rebranding and product development effort and helped lead the company through a successful IPO in October 2012. Erick holds an MBA from the University of Arizona and is currently the Vice President of Marketing for King’s Hawaiian. He resides in Huntington Beach, CA with his wife and two children.
HEATHER DOPSON
CMO, SOCIAL MEDIA EXPLORER, FORMER MANAGER OF SOCIAL STRATEGY, INFUSIONSOFT @heatherdopson Heather Dopson has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. In September, she assumed her current position as CMO for Social Media Explorer, a strategic services agency and information products company that focuses on social media marketing and digital marketing. In 2007 she founded Heather Dopson and Associates, building complete strategic social media and online marketing solutions for brands. For a year beginning in 2013 she was Manager of Social Strategy for Infusionsoft.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers KC GEEN
ANDREW FURMAN
SENIOR MANAGERSOCIAL MEDIA, GRUBHUB @KCGeen
VICE PRESIDENT, WEST AND CENTRAL REGION, OUTBRAIN @AHFurman Andrew Furman serves as Vice President of Sales at Outbrain overseeing the Western and Central regions. As the largest, content discovery platform in the world, Outbrain helps people discover the most interesting, relevant and trusted content by powering personalized recommendations across a network of premium publishers such as CNN, Wall Street Journal, and ESPN. Andrew consults brands, agencies, and publishes on how to successfully execute digital content marketing strategies and initiatives. Andrew has over 15 years of advertising sales and sales management experience that includes over 6 years at FOX in both NY and Chicago.
KC Geen is senior manager, social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company. KC has extensive experience in integrated marketing and crisis and reputation management.
BRANDON GUTMAN
BRIAN GOLDSTEIN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman
GLOBAL HEAD OF FIFA WORLD CUP, MCDONALD’S CORPORATION @mattgreitzer Brian Goldstein is the Global Head of FIFA World Cup in the Global Brand Marketing group at McDonald’s Corporation. He is responsible for the FIFA relationship and led all onsite efforts, including implementing all operational and marketing activation, for the 2014 FIFA World Cup in Brazil. He also leads strategic integration of sponsorship assets in McDonald’s 120 countries and 34,000 restaurants around the globe. Prior to McDonald’s, Brian worked for Nike where he ran marketing and events for over one third of Nike’s retail businesses across the US, including product launches, athlete and entertainer appearances and brand events. 24
As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers GEORGE HUFF
SHAFQAT ISLAM
CEO, OPAL LABS @georgehuff @workwithopal
CEO, NEWSCRED @ShafqatIslam
George Huff is the Co-Founder and CEO of Opal Labs, creator of the world’s best collaborative planning software for brand marketing teams. As CEO, George leads a world class team of product and customer experience pioneers at Opal, allowing today’s leading brand marketers the space to think creatively and develop engaging narrative. Opal’s customers include some of world’s biggest brands including Target, Nestlé, Burberry & NASA. Prior to Opal, George lead a boutique agency specializing in digital brand strategies.
Shafqat Islam is the Co-Founder and CEO of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by world-class investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch.
BILL KISS
MATT JOHNSON
CHIEF DIGITAL MARKETING OFFICER, SEARS HOLDINGS @DaxHamman
HEAD OF DIGITAL MEDIA, STATE FARM @Johnson_Matt As the head of digital media at State Farm Insurance Companies, Matt Johnson leads all digital advertising for one of the largest advertisers in the U.S. This includes SEM, display for branding and DR, mobile and cross-platform digital sponsorship. Matt has driven improvements in the company’s digital marketing, generating record highs in online traffic, mobile calls, digital quotes, and online sales. In addition, he has created increased brand favorability and purchase intent among consumers through exciting integrated digital programs around sports, gaming, music, lifestyle content, and video. 26
In his capacity as Chief Digital Marketing Officer for Sears Holdings, Bill Kiss is responsible for digital marketing strategy and innovation, accelerating the development and delivery of SHC’s integrated retail marketing model, and driving the company’s Digital Imperative. For three years, beginning in 2009, he was Chief Marketing Officer and Online General Manager for the Tools and Hardware business unit, accountable for all facets of Sears and Kmart Tools and Hardware marketing in support of the multibillion-dollar Craftsman brand, as well as consumer experience and profit-delivery.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers RICK LIEBLING
JAKE LESTAN
HEAD OF GLOBAL MARKETING, UNMETRIC @RickLiebling
EMERGING MEDIA AND ADVERTISING, DISCOVER FINANCIAL SERVICES @jlestan Jake Lestan leads branded content & emerging advertising platform development for Discover Card, spanning digital, video, linear formats and interactive marketing. This includes collaboration and management of agency partners such as Aegis Media, StoryLab, The Martin Agency and MCD and integration with media properties such as NBCU, BuzzFeed and The Huffington Post. Within Discover, Jake is the Chairman of the Young Professionals employee business resource group, in which capacity he is responsible for advocating for the Millennial population. At the core of this mission is transforming practices and executions.
Rick Liebling is the Head of Global Marketing at Unmetric, a social media benchmarking and data analytics provider. Prior to joining, Rick served as the first ever Creative Culturalist at Y&R advertising in New York. He is a frequent speaker at industry events and his writing has appeared on FastCo.Create, Mashable, Huffington Post, PSFK and Digiday. He’s also an advisor to the 2nd Screen Society and the Mars One project. Named in Forbes magazine as One of the Top 100 Marketing Minds on Twitter for 2014.
BARBARA LISS
PEYMAN NILFOROUSH
SR. DIRECTOR, SOCIAL MEDIA, MOTOROLA MOBILITY
Barbara Liss is Motorola Mobility’s Senior Director, Social Media. She joined Motorola in 2014, bringing an array of digital marketing and brand management experience to the social media team. Prior to joining Motorola, she served as director at PepsiCo, where she oversaw digital and social media across the entire Quaker Foods portfolio. During her time at PepsiCo, Barbara drove the brand’s long term vision through e-commerce initiatives, an enhanced social CRM program and entry into mobile marketing. In 2012, she was recognized by Brand Innovators as one of the “40 Under 40” most innovative brand marketers.
28
CEO, INPOWERED @ThePeyman
Peyman Nilforoush is the Co-Founder and CEO of inPowered. Brands use inPowered’s platform to help people make informed decision by discovering and promoting trusted expert content. A media entrepreneur and visionary, Peyman along with his brother Pirouz previously founded NetShelter in 1999, which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013. Peyman was named to the 2010 Who’s Who in Business Publishing by BtoB’s Media Business Magazine. He was a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the list of fastest growing companies.
Get Social: @Brand_Innovator #bisummit
Speakers BETH REILLY
SENIOR DIRECTOR, HEAD OF DIGITAL & SOCIAL MARKETING, AMERICAS REGION, BARILLA As Senior Director of Digital and Social Marketing for the Americas Beth leads a team of professionals at Barilla in four key regions to develop best in class digital strategies, programs and partnerships. Prior to joining Barilla, Beth was responsible for all Global Digital Strategy for Mondelēz International. In this role, she was responsible for developing the global strategy for brands like Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Prior to Mondelez, Beth led Digital and Social Marketing for Kraft Foods.
JOHN SHEA
HEAD OF GLOBAL MARKETS, GATORADE SPORTS MARKETING, PEPSICO ohn Shea is the Head of Global Markets for Gatorade. In this role, he oversees the brand’s global business efforts including strategic vision, brand management, consumer engagement and sports partnerships and is responsible for all aspects of growing the Gatorade brand outside of the US. John has worked at PepsiCo since 2003, holding progressive brand management and sports marketing positions during that time. Most notably, prior to his current role, John led Gatorade’s sports marketing department for nearly four years, managing the brand’s global sports marketing portfolio. John has also previously managed Gatorade’s new product innovation.
ERIC ROACH
CEO, EVERYONESOCIAL @veroach
Eric Roach is the CEO of EveryoneSocial, which he co-founded in 2012. The company builds enterprise-level software tools to help organizations mobilize their employees into a distributed marketing force of brand advocates. The company’s tools enable organizations to increase web traffic, improve brand sentiment, and generate new leads and sales by leveraging their employees’ existing online influence. This is the place where social advocacy starts and ends. Prior to founding EveryoneSocial Eric was for 8-plus years the Managing Director of Roach Capital Partners. He previously also worked at Morgan Stanley.
KASEY SKALA
HEAD OF DIGITAL AND SOCIAL, SOLO CUP @kmskala
With a no-nonsense, business-driven approach to digital marketing, Kasey Skala is currently the head of social marketing for Dart Container Corporation’s SOLO Cup brand. Prior to his current role, Skala lead digital marketing for Great Clips, the world’s largest salon brand. He’s also held marketing positions with U.S. Bank and Wells Fargo. In his spare time, he likes to boast about his third-grade mile-run record and his claim to being a world-class Wheel of Fortune player.
www.Brand-Innovators.com
29
Speakers PARRISH SNYDER EVP, GLOBAL ACCOUNTS, TONGAL
Parrish Snyder is EVP, Global Accounts for Tongal, a social content development platform that helps global businesses connect with global creativity. Founded in 2008, Tongal turned the creative development process on its head by making it social and crowd-sourcing talent. Prior to joining Tongal in 2013 he was VP of Global Sales & Marketing and VP of Corporate Development at enterprise firm MRI Software. Before that he served as VP of Sales Operations and Director of Client Solutions for private jet company XOJET.
MICHAEL SON
VP, STRATEGIC PARTNERSHIPS, DISQUS @mls888 Michael Son is VP, Strategic Partnerships, Disqus, propelling partnerships and demand for Disqus’ services, working directly with brands, agencies, and leading content marketers. Prior to assuming his current position in August, Michael was Director of Advertising Sales at the company. Before joining Disqus, Michael developed strategic monetization and content partnerships at Google and YouTube, and led West Coast business development at MoPub.
30
Get Social: @Brand_Innovator #bisummit
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1 Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
JEREMY THUM
DIRECTOR OF DIGITAL, CHICAGO BULLS @jeremythum
Now in his fifth season with the Chicago Bulls, Director of Digital Jeremy Thum is responsible for the planning and execution of an everevolving comprehensive digital marketing strategy.Jeremy began his professional career in 2000, as a Web Developer for PeerLogic, a small software company in San Francisco, (soon-tobe purchased by Critical Path, Inc.) After four years at CriticalPath, two years as co-founder of Vista Partners LLC, and two years as Sr. Web Developer for Pacific Gas & Electric Company, Jeremy moved to Chicago in August 2008 to become Director of Interactive Marketing for the Chicago Bulls.
Speakers SAGE WODARZ
ASSOCIATE DIRECTOR, CONTENT AND SOCIAL MARKETING, KRAFT FOODS GROUP In her capacity as Associate Director, Content and Social Marketing for the Kraft Foods Group, Sage Wodarz defines content strategy and identifies content partners for Kraft brands looking to create, curate and distribute branded content. She joined Kraft in 2009, handling social media, and went on to lead brand activation of all-Kraft owned media network across all Kraft business units as Senior Manager, CRM Digital Marketing, for the company. Prior to joining Kraft, Sage was VP, Senior Manager Marketing HSBC Card & Retail Services.She has a B.A. in Sociology from Bucknell University and an M.S.in Integrated Marketing Communications from Northwestern University.
MARK JOSEPHSON CEO, BITLY @markjosephson
Mark Josephson is a preeminent startup executive who joined bitly in July from AOL’s Patch, where he ran revenue and marketing. Prior to Patch, Mark was CEO of Outside.in, which was acquired by Aol in 2011. Outside. in was a leading hyperlocal platform that organized the web around neighborhoods for consumers, publishers and advertisers across the country. Prior to Outside.in, Mark was President and CMO of Seevast Corp and held various positions at About.com, including General Manager and Executive Vice President of Marketing and Business Development. At bitly, he is focused on leveraging the company’s market intelligence and unique data set to enhance outreach opportunities for brands.
SUSANNE DAWURSK
SENIOR DIRECTOR, BRAND MARKETING, GRUBHUB At GrubHub, Inc., Susanne designs integrated consumer-focused plans with the goal of driving new diner acquisition, retention and overall brand love. She oversees brand strategy, social media, campus marketing, brand partnerships and cause marketing for both the GrubHub and Seamless brands. Prior to joining GrubHub in 2011 she founded the full-service entertainment marketing agency Flowerbooking, Inc. and also worked in consumer outreach at the HarleyDavidson Motor Company.
www.Brand-Innovators.com
31
Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK DIRECTOR, CONNECTIONS INNOVATION – GLOBAL CONNECTIONS THE COCACOLA COMPANY
32
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
IAN GOMAR
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
Get Social: @Brand_Innovator #bisummit
Advisory Board KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER
34
VICTOR LEE
Get Social: @Brand_Innovator #bisummit
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
Advisory Board LIAM MCCARTEN
ASHWIN NATHAN
HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF SENIOR VP MARKETING, WEST MARINE
UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
DAVID RUBIN HEAD OF BRANDS, PINTEREST
JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHAD STUBBS
JON SUAREZ-DAVIS
SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
www.Brand-Innovators.com
35
Advisory Board CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
Strategic Advisors
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
36
Get Social: @Brand_Innovator #bisummit
Marquee Sponsors
Leo Burnett operates as an advertising agency. It offers services such as quantitative research, context and strategic planning, optimization, segmentation and targeting, digital strategy, and specialty insights. It also offers services for film, television, mobile, press/print/editorial, promo, digital, media, radio, design, ambient/outdoor. Other services includes media buying, event sponsorship and management, database marketing, direct marketing, promotions, brand navigation, and digital work flow. Leo Burnett was established in 1935 in Chicago, Illinois. It has branches in Los Angeles and California. Leo Burnett operates as a subsidiary of Publicis Groupe SA. @leoburnett
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fullylicensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @NewsCred
Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US,. and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally. @Outbrain
www.Brand-Innovators.com
37
Title Sponsors
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
Disqus is the web’s community of communities. Online communities are where people go to connect with their passions. Disqus makes them better through more enjoyable discussions. And then links all those communities so it’s easier to discover and discuss new stuff worth talking about. Disqus reaches over 1 billion people a month, 2.5 million registered communities, and over 100M active commenter profiles. The service offers a networked comment system used to foster engagement and connect audiences from around the web. @disqus
38
The world’s most admired brands turn to Communispace, the leader in generating actionable insights via private online customer communities. Founded in 1999, the company has created nearly 600 customer communities for over 100 industry leaders. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, Shanghai, and Sydney. Communispace is a part of Diversified Agency Services, a division of Omnico. @ communispace
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and available impressions are distilled across all screens. @Dstillery
Get Social: @Brand_Innovator #bisummit
Title Sponsors
Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Their open platform enables brands, businesses, and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent to capture and deliver them. Creatives participate on a level playing field, accessing work that has historically not been available to them. Tongal’s process allows everyone (creatives and brands) to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency. Creativity set free. @Tongal
Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners.
Premier Sponsors
Privately held, based in NYC, Bitly shortens more than 1 billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, government organizations, educational institutions, nonprofits and individual users. Processing more than 6 billion clicks on those links per month, Bitly remains the leader in an optimal sharing experience, and continues to unveil new products while generating one of the most valuable proprietary datasets in the world today. @bitly
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. @dynamic_signal www.Brand-Innovators.com
39
Premier Sponsors
Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our Ad Server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRollÂŽ brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience. @Innovid
inPowered delivers the highest engagement with promoted content by enabling brands to discover and promote content from the top experts. Our algorithm determines the top experts in any topic, shows brands what those experts are saying about them, and enables brands to drive people to engage with that content. We are in the credible content business, not the clickbait business. inPowered is headquartered in San Francisco with offices in New York and is backed by Rho Ventures and Relay Ventures. @inpwrd
“Jun� means truth, and the company was founded on the principles of honesty and integrity. Jun Group gets millions of people to see branded content through our video distribution and traffic-driving platforms. Everything Jun Group does is backed by the Jun Group Promise: Placements are always 100% visible, 100% transparent, and 100% brand safe or the entire price of the campaign is refunded. Founded in 2005, Jun Group is privately held, with offices in New York, Chicago, Detroit, and San Francisco. Clients include Fortune 500 brands, media agencies, and major entertainment companies. jungroup.com
LiveIntent is an Email Innovator, proving that email is no longer about sending email by making the buying and selling of display ads within the email channel as easy and efficient as every other form of digital media. They are the first real-time ad server for email, powered by predictive optimization and targeting that is activated every time the email is opened. With an exchange spanning thousands of newsletters that see over 65MM uniques in virtually every vertical, they stand as a gateway to a proprietary, highly engaged audience that, with an average performance 2-10x better than traditional web display, should to be the top priority of every brand that is serious about their digital marketing strategy. @liveintent
40
Get Social: @Brand_Innovator #bisummit
Premier Sponsors
LiveWorld153LiveWorld provides social media software and services for human engagement to help F1000 brands develop deeper relationships with customers. We bring a human touch scaled by technology that creates value out of user content and provides big cost savings. LiveWorld is a trusted partner of the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/ travel services. For our clients, we develop strategy, create and publish content, engage customers, moderate content, manage crises, and glean insight from social media. LiveWorld is headquartered in California, with offices in New York City and San Jose. @liveworld
Opal Moments is the world’s best collaborative storytelling tool for brands. No matter how complex your marketing organization is, Opal Moments helps you maintain a consistent narrative, voice and vision across every channel. Opal Moments enables you to design marketing stories with more creativity, collaboration and visibility than ever before by radically simplifying the planning and management of brand storytelling. @workwithopal
NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital. Our data is built on one trillion data points from over one billion devices, allowing us to create hundreds of customized audience segments with the scale to drive meaningful business results – enabling marketers to reach individuals at the right marketable moment.. @ninthdecimal
Purematter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @ BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs . @purematter www.Brand-Innovators.com
41
Premier Sponsors
ShareThis uses large-scale social data to deliver breakthrough insights, audience building and advertising solutions across mobile and desktop environments. Every day millions of consumers use ShareThis to share content across multiple devices and more than 120 social channels including Facebook, Twitter, LinkedIn and Pinterest — giving the company unrivaled visibility into online social behavior. The company works with 50+ of Advertising Age’s 100 leading national advertisers and is based in Palo Alto, California. @sharethis
42
Get Social: @Brand_Innovator #bisummit
We understand that while companies have always needed competitive intelligence, it’s never been easy to come by. The modern digital media landscape gives marketers the potential to study their campaign spends, activity and decide on future spends much more rationally than ever before. Unmetric works with leading brands and agencies to help them establish benchmarks for their social media activities. The Unmetric SaaS platform creates more efficient social media teams and drives down costs by providing deep qualitative and quantitative data in an intuitive, easy-to-use online platform. @unmetric