Hello and... Welcome to Brand Innovators Digital Transformation and Managing Innovation in Chicago!
Brandon Gutman Co-Founder
Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. And, consumers demand it 24/7, on every screen, device, and platform that they engage with throughout the day. As a result, brands are relying more and more on new technology and new media formats to stay in front of and connected with their consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How are brand marketers adapting to this paradigm shift and using technology to build loyalty and long term relationships with their consumers? Where is technology and consumer engagement going? Brand Innovators Digital Transformation and Managing Innovation will provide brand marketers from Fortune 500 and other leading brands with a an important forum to share and discuss how they are leveraging the evolution of the media industry to reach and engage with their consumers more efficiently and effectively than ever.
Marc Sternberg Co-Founder
Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite all of you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. We would also like to thank and acknowledge our friends at MillerCoors for hosting Brand Innovators Digital Transformation and Managing Innovation in Chicago. Enjoy the show and we hope you’ll join us at our next event in Chicago!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. Get Social: @Brand_Innovator #bisummit
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Brand Innovators Team Brandon Gutman
Marc Sternberg
Co-Founder
Co-Founder
Jared Hopfer
Ted Rubin
Head of Business Development
Acting Chief Marketing Officer
Paula Parisi
David Teicher
Chief Technology Officer
Chief Content Officer
Dylan Ruby
Alexander Kanish
Community Manager
Business Development Manager
Gene Nech
Head of CRM and Direct Marketing
What’s Inside LETTER FROM THE FOUNDERS . ................................3 VIP SPEAKERS .......................................................... 6 AGENDA ....................................................................10 SPEAKERS............................................ .....................14 ‘40 UNDER 40’ CLASS OF 2014 EAST........................26 ADVISORY BOARD ....................................................28 STRATEGIC ADVISORS .............................................34 SPONSORS. ...........................................................36
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Event Chair
STEVIE BENJAMIN SENIOR DIRECTOR DIGITAL AND MEDIA, MILLERCOORS Stevie Benjamin is the Senior Director / Marketing Connections at MillerCoors. In this role she leads media and digital marketing across the marketing and sales organizations. Having started at Coors in 2005, Stevie has been fortunate enough to work on some of the world’s best brands including Coors Light, Miller Lite, Blue Moon, Miller High Life, Redds, etc. Stevie’s role is to provide vision, strategy and innovation across paid/owned/earned channels including digital, media, content, social, technology, insights, etc. She is passionate about the intersection of consumer and brands and she and team have lead robust content development with the likes of Turner, Univision, AOL, Complex, FOX, Discovery and others. As one of the largest advertisers of Sport’s programming, Stevie leads multi-faceted partnerships with ESPN, Bleacher Report, FOX, NBC, etc. Responsibilities also include the “incubator fund” that supports forward leaning technology partners, as well as the technology infrastructure for Marketing.
Keynote Speaker
JACKIE WOODWARD VICE PRESIDENT MARKETING CONNECTIONS, MILLERCOORS Jackie Woodward is VP Marketing Connections at MillerCoors. She joined the Miller Brewing Company in April 2006 as Vice President, Media and Marketing Services. Prior to Miller, she held the position of VP, Global Marketing, at McDonald’s Corporation where she led McDonald’s global Balanced Lifestyles initiative. Woodward was one of the leaders of the team that launched McDonald’s first-ever global, award-winning advertising campaign, ‘i’m lovin’ it’ and was also one of the architects of global marketing at McDonald’s. Jackie was instrumental in defining McDonald’s expanding global presence in significant sporting and entertainment events, including the Olympic Games and the World Cup. Prior to that, she was Vice President of Marketing at Ultimatebid.com. She holds a B.A. degree in Journalism from the University of Missouri – Columbia. 6
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Host
TED RUBIN ACTING CMO, BRAND INNOVATORS
@TedRubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship.
Keynote Speaker
JORDAN KRETCHMER FOUNDER & CEO, LIVEFYRE
@jkretch
Jordan Kretchmer is the Founder and CEO of Livefyre, the first Social CMS Platform used by the largest companies in the world to engage consumers through a combination of real-time conversation, content creation, social curation and social advertising. Kretchmer founded the San Francisco based startup in December 2009, and has overseen its growth to 100 employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand redevelopment for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising. Jim is a sought after speaker at industry events, haven spoken at The Future TV conference, OMMA Social, Digital Hollywood, Social Data Week, and the American Magazine Conference, and has been published in Fast Company, The Huffington Post, Tech Crunch, Mashable, and many others.
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Agenda DIGITAL TRANSFORMATION & MANAGING INNOVATION THURSDAY, JUNE 19, 2014
7:30 am
BREAKFAST — HOSTED BY MILLERCOORS
8:15 am
WELCOME
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist Chair: Stevie Benjamin, Sr. Director Digital and Media, MillerCoors
9:00 am THE FUTURE OF MEDIA AND CONSUMER ENGAGEMENT Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? Moderator: Justin Evans, Chief Strategy Officer, Collective Stevie Benjamin, Sr. Director Digital and Media, MillerCoors Edward Gold, Advertising Director, State Farm Ryan Ostrom, CMO & Head of Digital & Ecommerce – Kenmore, Craftsman, & DieHard Brands, Sears Holdings
9:40 am KEYNOTE
Jackie Woodward, Vice President Marketing Connections, MillerCoors
10:05 am CREATING VALUE AND BUILDING TRUST WITH CONTENT MARKETING The Internet has put the world’s information at our fingertips. True, but, who would have thought that Fortune 500 brands would become among the most important publishers of original trusted content on the worldwide web? By investing in thoughtful, insightful and engaging content, leading brands are becoming key players in the online ecosystem, educating consumers about just about everything and anything that they are interested in. As a result, brands are connecting with audiences in more authentic and meaningful ways than ever, positioning themselves as leading authorities and industry experts. Content 10
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Agenda marketing is one of the most essential pieces of the attribution funnel and owned media is the one of the fastest-growing segments of the marketing and media industries media. Find out why, and how you can benefit from this trend. Moderator: Alicianne Rand, VP Marketing, Newscred Jose Corella, Brand Manager, Huggies, Kimberly-Clark Matt Johnson, Digital Media Manager, State Farm Megan West, Manager, CRM & Recipe Strategy, ConAgra Foods
10:45 am NETWORKING BREAK—HOSTED BY MILLERCOORS 11:05 am
MILLENNIAL MEGA-TRENDS AND MOUNTAIN DEW An overview of the millennial male and the trends that are impacting them, as well as the programs that Mountain Dew has activated to resonate with the consumer. Todd Kaplan, Director of Brand Marketing – Mountain Dew, PepsiCo
11:25 am
DIGITAL VIDEO EXPLOSION Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suit. According to eMarketer, digital video advertising in the United States is growing 30% annually and is poised to surpass $5.5 billion in 2014. And, the industry is expected to balloon to over $10 billion by 2018. What’s working in digital video and how can brand marketers profit from this new format? How are brands using video to tell stories and create emotional experiences with their consumers? What’s the ROI on a successful viral video? Moderator: Jeremy Bloom, Senior Director, TubeMogul Aaron Fetters, Director, Insights and Analytics Solutions Center, Kellogg Company Lisa Mathison, Director of Media, Walgreens Christine Whitemarsh, Sr. Manager, Integrated Marketing Planning & Communications, Turtle Wax
12:05 pm KEYNOTE
Jordan Kretchmer, CEO, Livefyre CONTINUED ON PAGE 12
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Agenda CONTINUED FROM PAGE 11
12:30 pm
LUNCH — HOSTED MILLERCOORS
1:30 pm
SUCCESS STORY
1:50 pm
OMNI-CHANNEL RETAILING STRATEGIES
Jim Larrison, Chief Marketing Officer, Dynamic Signal
Can having a “bricks and mortar” storefront actually be an advantage for retailers? After years of being trumped by online retailers, some of America’s best known retail brands are finally learning how to take advantage of their physical resources, integrating all retail and marketing channels — online, email, mobile, apps, television, coupons, catalogues and in-store — for a consistent consumeroriented shopping experience. Omni-channel retailers let consumers experience the brand, not a channel within a brand, across all media and shopping platforms. Hear first-hand, why omni-channel marketing is the most powerful trend in retail today. Moderator: JC Clarke, Regional Vice President, Central, Innovid Sean Bartlett, Director of Digital Experience, Product and Omni-channel Integration, Lowe’s Mohammad Gaber, Manager, eCommerce Strategy, United Airlines Mayur Gupta, Global Head, Marketing Technology & Innovation, KimberlyClark
2:25 pm
SUCCESS STORY
2:40 pm
SUCCESS STORY – ABERCROMBIE & FITCH + HOLLISTER CO. – MERGING INTERACTIVE MARKETING & MUSIC FOR MILLENNIALS
iSpot.tv
A brief overview of 2014 initiatives and campaigns in the music space with an emphasis on social media and live events to drive global brand interaction and recognition. Ted Keyes, Music Content, Abercrombie & Fitch
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Agenda 3:00 pm
NETWORKING BREAK HOSTED MILLERCOORS
3:20 pm
SUCCESS STORY — TURNING YOUR IDEAS INTO LEGO PRODUCTS
Tim Courtney, Community Manager, Community Content and Campaigns, LEGO
3:40 pm
SOCIAL MEDIA AND THE AGE OF INFLUENCE
Social media is certainly one of the most exciting and important byproducts of the digital era. For the first time ever, consumers have a voice and a platform to publicly share how they feel — good and bad — about the brands that they interact with. It has also enabled brands to identify and engage with their consumers on a 1:1 basis, 24/7. In addition, Social has provided brands with the ability to turn their most loyal and avid fans into advocates and brand ambassadors. Has social media made brands more vulnerable? How are successful brand marketers using social media to build rapport and relationships with their consumers, rather than letting social media take control of their brands? Learn how to harness the power of social media to build your brand. Moderator: Jon Gregg, CRO, ShareThis K.C. Geen, Sr. Manager, Social Media, GrubHub Jason Ward, Director of Marketing Strategy, Sears Holdings Zach West, Manager, Social, Mobile & Content, Walgreens
4:20 pm
BRAND INNOVATORS ’40 UNDER 40′ AWARDS PRESENTATION
4:30 pm 40 UNDER 40 CELEBRATION HOSTED BY MILLERCOORS
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Speakers SEAN BARTLETT
DIRECTOR OF DIGITAL EXPERIENCE, PRODUCT, & OMNI-CHANNEL INTEGRATION, LOWE’S Sean Bartlett was named Lowe’s director of digital experience, product, and omni-channel integration in February 2014. He is responsible for the vision and execution of digital initiatives that advance the customer shopping experience through compelling interactions. Bartlett joined Lowe’s in 2011 as the founding member of the mobile strategy and platforms organization. Sean has extensive marketing and product experience at start-up, mid-sized growth, and Fortune 500 companies. Prior to Lowe’s, Sean was the director of mobile strategy at an interactive marketing agency and a partner in a mobile marketing agency that was acquired.
JC CLARKE
VP, CENTRAL, INNOVID @jackcrapshaw
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JEREMY BLOOM
REGIONAL LEAD, CENTRAL/ MIDWEST, TUBEMOGUL
Jeremy Bloom is the Managing Director, Central for TubeMogul. He was formerly a regional and national seller for Clear Channel Outdoor, opened-up the Midwest market for Thrillist Media Group and launched the TubeMogul office in Chicago in 2010. Jeremy has built-out the regional team from 2 to 24 over the past 15 months along with settingup 2 new offices downtown. He graduated with a B.S. in Advertising from the University of Illinois Urbana-Champaign. When he’s not praising programmatic he enjoys spending time ideating for his oxymoronic apparel company, KosherHam.com.
JOSE CORELLA
BRAND MANAGER, HUGGIES, KIMBERLY-CLARK @JoseCorella
JC Clarke is the VP of Central for Innovid, the advanced video advertising platform to create, deliver, measure and optimize video on any screen or device. He has worked in digital advertising and ad tech for over 15 years, most recently with NBCU, and prior to that with CNET and Time Inc. He was with ZDNet in San Francisco when it was acquired by CNET, and spent time in NY as the VP of National Sales for Time Inc. He resides in Chicago’s NW Suburbs with his wife and two children and is an avid fly fisherman, cyclist, and gardener.
Jose Corella is a Brand Manager with Kimberly-Clark (KC) working on the Huggies® brand. Prior to joining KC, Jose was at Procter & Gamble where he held a number of roles across Finance and Brand Management, in the Oral Care category, on the Oral-B® brand. Passionate about Digital Innovation and ROI (Return on Ideas!), he founded the 1st ever Digital Ideation Lab: an intra-company start-up/incubator delivering break-through innovation for the North America Oral Care category. Prior to marketing plaque removal (and now poop removal), Jose was an active duty Air Force officer.
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Speakers TIM COURTNEY
COMMUNITY MANAGER, COMMUNITY CONTENT AND CAMPAIGNS, LEGO @timcourtney Tim Courtney is responsible for community development and communication for LEGO Ideas, a crowdsourcing community that yields top-selling playsets including LEGO Minecraft, Back to the Future DeLorean Time Machine, Mars Science Laboratory Curiosity Rover, and the Ghostbusters ECTO-1. He brings over 15 years of experience in online communities, technology evangelism, and user experience, and is a published author (Virtual LEGO, 2003). Tim is a tireless customer advocate and specializes in multi-channel digital marketing, client development and building long-term strategic alliances on a global level.
AARON FETTERS
DIRECTOR, INSIGHTS AND ANALYTICS SOLUTIONS CENTER, THE KELLOGG COMPANY @fettersac Aaron Fetters oversees a broad marketing insights organization at Kellogg. From product, idea, and communication assessment through marketing effectiveness analytics and research, his group delivers services and insights that power brand growth. Previously, Aaron served as associate director, global digital strategy and analytics. He was the lead digital strategist for the Pop-Tarts and Eggo brands, advising and co-creating digital marketing solutions with agency partners. Aaron began his career at P&G, where he helped develop industryleading capabilities in the areas of digital marketing and digital marketing research. 16
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JUSTIN EVANS
CHIEF STRATEGY OFFICER IN PRODUCT STRATEGY, COLLECTIVE @jevans212 Justin Evans leads innovation in Collective’s video, mobile and multi-screen solutions. In 2011, Justin’s team at Collective launched TV Accelerator, a first-of-its-kind targeting capability allowing advertisers to reach digital audiences based on their offline TV behaviors—a solution now used by over 100 of the world’s largest TV advertisers. Prior to joining Collective, Justin worked at The Nielsen Company, where he led the launch of Nielsen’s joint research solution with Facebook, and spearheaded entry into digital ad targeting. He has also served in media and strategy roles at The New York Times and Booz & Co.
MOHAMMAD GABER
MANAGER, ECOMMERCE STRATEGY, UNITED AIRLINES
Mohammad Gaber is the Manager of eCommerce Strategy at United Airlines the world’s second largest airline overseeing the strategic planning, and measurement of the digital channels used by over 140M travelers annually. Prior to joining United Airlines, Mohammad led digital strategy initiatives at PepsiCo, Sara Lee, and SAP. Additionally Mohammad is a successful entrepreneur and startup advisor, having Co-founded MysocialHQ a SMB Social CRM platform (acquired in 2011). Mohammad holds a Masters in Management and Information Systems from the University of Southampton, United Kingdom.
Speakers KC GEEN
SENIOR MANAGER, SOCIAL MEDIA, GRUBHUB @KCGeen
KC Geen is senior manager, social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social.
JOHN GREGG
CHIEF REVENUE OFFICER, SHARETHIS
Jon Gregg is the chief revenue officer at ShareThis, the top platform for distributed content (according to ComScore) that touches the lives of 95 percent of the U.S. internet population. Jon is responsible for driving and supporting the sales team and fostering a collaborative environment to generate revenue. Jon joined ShareThis with more than 18 years of experience managing sales teams and leading successful sales strategy and operations. Previously he was the VP Sales at inPowered Inc.,. Prior to inPowered Inc. he led successful teams at a variety of early-stage ad-tech, mobile and social startups. Jon also spent eight years at Yahoo.
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EDWARD GOLD
ADVERTISING DIRECTOR, STATE FARM
As Advertising Director for State Farm, Edward Gold oversees the strategy and placement of all of State Farm’s national advertising across all media and all target segments. Prior to joining State Farm in 2003 Edward was a partner at the Gold Consulting Group in Los Angeles. He also held leadership positions at Kalis & Savage Worldwide Partners, Executive Sports International and DDB Worldwide, Chicago. Edward received a B.S. in Advertising from the University of Illinois at Urbana-Champaign.
MAYUR GUPTA
GLOBAL HEAD, MARKETING TECHNOLOGY & INNOVATION, KIMBERLY-CLARK @inspiremartech Mayur Gupta leads the global marketing technology strategy, planning & budget as well as Kimberly-Clark’s digital innovation lab. Provides thought leadership, vision and strategy to enable KC’s marketing & business objectives across all the global brands. Leads the ongoing exploration, evaluation and adoption of both enterprise and tactical capabilities as well as heads the technology & media innovation within KC’s digital innovation lab, managing the innovation portfolio all the way from inception to commercialization. Prior to joining K-C, Mayur spent over 12 years @ SapientNitro as Director, Marketing Technology.
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Speakers BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content, tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, he held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
TODD KAPLAN
DIRECTOR OF BRAND MARKETING – MOUNTAIN DEW, PEPSICO @T_Kap Todd Kaplan leads Pepsico’s marketing efforts across the Mountain Dew trademark. Prior to joining the Mountain Dew team, Todd was the Director of Sports Marketing responsible for leading Pepsi Beverages Company’s marketing efforts around its National Football League (NFL) and Major League Baseball (MLB) sponsorships by leveraging its portfolio of league, team, and individual player agreements. Todd was critical to the development and implementation of TM Pepsi’s activation around 4 Super Bowls and 3 MLB All Star games, and spearheaded the creation of breakthrough marketing programs and unique engagement platforms .
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MATT JOHNSON
DIGITAL MEDIA MANAGER, STATE FARM @Johnson_Matt
As the head of digital media at State Farm Insurance Companies, Matt Johnson leads all digital advertising for one of the largest advertisers in the U.S. This includes SEM, display for branding and DR, mobile and cross-platform digital sponsorship. Matt has driven improvements in the company’s digital marketing, generating record highs in online traffic, mobile calls, digital quotes, and online sales. In addition, he has created increased brand favorability and purchase intent among consumers through exciting integrated digital programs around sports, gaming, music, lifestyle content, and video.
TED KEYES
DIRECTOR OF BRAND MARKETING – MOUNTAIN DEW, PEPSICO @teddyzep
Ted Keyes is the Music Content Manager for Abercrombie & Fitch in Columbus, OH. Ted drives the creative musical vision for all four brands, Abercrombie & Fitch, abercrombie, Hollister Co., & Gilly Hicks. He oversees the global digital delivery and strategy, promotions, strategic licensing, talent & label relations, sequencing, mixing & mastering. Ted brings a young and fresh perspective to retail branding by utilizing a deep historical knowledge of music as well trend awareness in pop culture. Prior to joining A&F in 2008, Ted worked as a recording engineer for Sony as well as the Hilfiger family in NYC.
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Speakers JIM LARRISON CO-FOUNDER & GENERAL MANAGER, DYNAMIC SIGNAL @jlarrison As Co-Founder & General Manager at Dynamic Signal (dynamicsignal.com), Jim Larrison is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim focuses on driving new businesses and markets, while guiding product innovation and customer successes. Earlier, Jim was the CRO at Adify, which was acquired by Cox Enterprises for over $350MM in 2008. Prior to Adify, Jim was Executive Vice President of Corporate Development at comScore.
RYAN OSTROM
CMO & HEAD OF DIGITAL & ECOMMERCE – KENMORE, CRAFTSMAN, & DIEHARD BRANDS, SEARS HOLDINGS
Ryan Ostrom helps lead the melding of traditional and digital marketing strategy for three of the most beloved brands in the world – Kenmore, Craftsman, and DieHard. In the last year, the three brands have seen significant e-commerce, mobile, and digital success of award winning social media executions such as the Kenmore Craftsman Brand Live Experience and Craftsman’s Screw*d program which was SXSW’s 2012 Interactive Award winner for Business. Prior to KCD Brands, Ostrom led and launched RBKCustom, Reebok’s first shoe customization site, with additional successful stints at Ralston Purina. He received his MBA from the University of Chicago. 22
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LISA MATHISON DIRECTOR OF MEDIA, WALGREENS
At the Walgreen Co., Lisa Mathison provides expert integrated paid media planning and buying guidance for the organization. She keeps consumers at the core of planning in order to deliver best-in-class programs and positive business results. Prior to Walgreen’s, Lisa worked at AOL Inc. as CPG & Health Category Marketing Director. She has also held leadership positions at Digitas and Starcom MediaVest Group driving Digital Media and Integrated Media Strategy for brands such as: Kraft Foods, Kellogg’s, and P&G. Lisa has an MBA in Marketing from Loyola University Chicago and a BA in Psychology and Communication Studies from the University of Michigan.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @marcsternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology industries. Marc was President and COO of AlwaysOn, from 2007-2011, producing over 20 annual conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career he was the Vice President of Advertising sales for The Hollywood Reporter, driving revenue through the roof from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Speakers JASON WARD
DIRECTOR OF MARKETING STRATEGY, SEARS HOLDINGS CORPORATION
Jason Ward is charged with developing the positioning and driving visibility for Sears’ $4 billion home appliance category. Throughout his 10 years at Sears, Jason oversaw the creation and development of the “Sears Blue Crew”, a brand position for the category that subsequently became the positioning for all of Sears “hardlines”. More recently, Jason developed and managed the “Just Anywhere” campaign, which won the 2013 Getty Images Award for the best creative use of multimedia content Prior to Sears, Jason received a B.S in Business Marketing from Southern Illinois at Carbondale where he was a 4 year letterman and captained the 2002 NCAA Tournament “Sweet Sixteen” Basketball Team.
ZACH WEST
MANAGER, SOCIAL, MOBILE & CONTENT, WALGREENS @ZachDWest
Zach West wants to know “Why people do what they do?” In that pursuit he oversees mobile marketing for Walgreens as well as healthfocused efforts in social media and content. He is responsible for delivering seamless Omnichannel experiences thru the integration of mobile, social and content into customer-facing initiatives. Prior to his current role, West joined Walgreens in 2007 as an Email Programs Analyst, managed marketing for the Walgreens online photo business, and most recently managed the company’s social media efforts. West has a B.S. in Economics from Purdue University.
MEGAN WEST
MANAGER, CRM & RECIPE STRATEGY, CONAGRA FOODS
Megan West has more than 10 years of experience in the digital marketing industry, spanning the agency and corporate sides of the business. She leads the digital strategy and execution across ConAgra’s multibrand platforms, ReadySetEat.com and ChildHungerEndsHere.com (ConAgra Foods’ cause program). She also leads corporate recipe strategy for all ingredient brands (Hunts, RO*TEL, PAM, Peter Pan, Egg Beaters, and more). Prior to ConAgra Megan spent 7 years at Possible Worldwide, leading measurement of digital programs for clients, including Proctor & Gamble, ConAgra Foods and Red Bull.
CHRISTINE WHITEMARSH
SENIOR MANAGER, INTEGRATED MARKETING PLANNING & COMMUNICATIONS, TURTLE WAX
Christine Whitemarsh, leads the marketing communications strategy and activation for a world leader in car appearance care. Bringing extensive marketing experience from Target Corporation and the Minnesota Vikings, she has come to Turtle Wax to reposition the brand in the digital landscape. She has taken the brand from a non-player in the digital and social world to a category leader that engages consumers in new ways. She has been quoted in twice in AdWeek and in Shopper Marketing Magazine. Christine earned her undergraduate degree from the University of WisconsinMadison. www.Brand-Innovators.com
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Honor Roll
CLASS OF 2014 MIDWEST The 2014 Brand Innovators ‘40 Under 40’ Class of 2014 MidWest spotlights the achievements of the most influential marketers in the Midwestern U.S., specifically Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin. The 40 honorees were selected by Brand Innovators based on their professional accomplishments, including the ability to leverage digital media and emerging advertising technology platforms. These include digital video, social media, mobile, content marketing, data and analytics, and E-commerce — to implement “best-of-breed” marketing and advertising campaigns. The marketing sector moves at light speed, and these are the extraordinary individuals shaping its future. Please join us in celebrating their accomplishments. Congratulations Class of 2014 Midwest!
NAME TITLE COMPANY 1. 2. 3. 4. 5.
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Sean Bartlett Director of Digital Experience, Product and Omni-channel Integration, Lowe’s Chad Brizendine Brand Manager- North America Baby Care, Procter & Gamble Karmen Conrad Director of Marketing, Jimmy Dean Frozen, Hillshire Brands Jose Corella Brand Manager, Huggies , Kimberly-Clark Rebecca Dye Senior Brand Manager, Coors Light, MillerCoors
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NAME TITLE COMPANY 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40.
Darren Eyster Manager of Digital Marketing, Social Media, General Growth Properties Dilini Fernando Digital Marketing Manager, MillerCoors Aaron Fetters Director Insights and Analytics Solutions Center, Kellogg Company Morgan Flatley VP Brand Marketing, PepsiCo - Gatorade Russ Fliegler Senior Marketing Manager, PepsiCo Mohammad Gaber Manager, eCommerce Strategy, United Airlines KC Geen Sr. Manager, Social Media, GrubHub Brian Goldstein Global Sports Marketing, McDonald’s Corporation Mayur Gupta Global Head, Marketing Technology & Innovation, Kimberly-Clark Tania Haigh Family Marketing, McDonald’s USA Tim Hannan VP, eMarketing, Orbitz Worldwide Matt Johnson Digital Media Manager, State Farm Ted Keyes Music Content, Abercrombie & Fitch Brian Killingsworth Vice President of Marketing and Brand Strategy, St. Louis Rams Matt Koppelman Digital Marketing Manager, Riddell Lisa Mathison Director of Media, Walgreens Paul Matson Head of Content & Social Media, Groupon Andrew Miller Corporate Marketing and Communications, Aon Service Corporation Ryan Ostrom CMO & Head of Digital & Ecommerce – Kenmore, Craftsman & DieHard, Sears Holdings Parvez Patel VP eCom Marketing/Merchandising , Grainger Inc. Rashmi Patel Director of Data and Brand Strategy, Kraft Foods Group Jean-Philippe Persico Digital Strategy Manager, Robert Bosch Wayne Phaup Manager, Social Media Marketing, United Airlines Ryan Pociask Group Marketing Director, Johnsonville Sausage Brandon Rhoten VP Digital, Wendy’s International Bob Rupczynski Vice President, Media, Data, CRM, Kraft Foods Group Julie Saliba Former Sr. Director, Brand Marketing, Quaker Foods & Snacks, PepsiCo John Shea Head of Global Markets, Gatorade Sports Marketing, Gatorade Jon Shen Sr. Director, Interactive Marketing & Consumer Promotions, ConAgra Foods Jeremy Thum Director of Interactive Marketing, Chicago Bulls Jason Ward Director of Marketing Strategy, Sears Holdings Corporation Megan West Manager, CRM & Recipe Strategy, ConAgra Foods Zach West Manager, Social, Mobile & Content, Walgreens Christine Whitemarsh Sr. Manager, Integrated Marketing Planning & Communications, Turtle Wax Jovina Young Brand Manager, Blue Moon Brewing Company, MillerCoors
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Advisory Board MADHUR AGGARWAL
B. BONIN BOUGH
LASTON CHARRIEZ
CHRIS CHESEBRO
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
SVP MARKETING, WESTERN UNION
CHARLIE COLE CEO, THE LINE
MARC FONZETTI DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
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VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
JORGE FONTANEZ VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
IAN GOMAR PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
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Advisory Board JASON JOHN
ADAM KMIEC
VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE
ANDREW MARKOWITZ
VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
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DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
LIAM MCCARTEN
ASHWIN NATHAN
HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
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Advisory Board MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DAVID RUBIN MARKETING BP HAIR US, UNILEVER
JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV
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UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRISTINE VERMES DIRECTOR, BRAND MARKETING, INTEL
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
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Advisory Board COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN AT HEINEKEN USA
Strategic Advisors
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER
@Joel Ewanick Joel Ewanick most recently served as General Motors’ Vice President and Global Chief Marketing Officer.
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS
@ScottMcnealy Scott McNealy co-founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years. He has since 2011 been Chairman of Wayin.
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS
@TedRubin Ted has achieved acclaim not only for his passion about brands, but also as the most followed CMO on Twitter. His latest book, Return on Relationship was released last year.
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Marquee Sponsor
MillerCoors is a joint venture between SABMiller and Molson Coors Brewing Company, announced on October 9, 2007. The joint venture has the responsibility of selling brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, Crispin Hard Cider Company, and Blue Moon in the United States, with the purpose of combining all of their US brewing operations to better compete againstAnheuser-Busch InBev. The company is also tasked with brewing brands of beer and lager that are owned by Pabst Brewing Company. @millercoors
Title Sponsors
Adconion Direct is a global provider of multichannel digital advertising solutions delivering performance at scale for advertisers across display, mobile, email, video and social media. By combining Adconion Direct’s exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, we are able to deliver quality results across multiple channels and devices. Adconion Direct is the standalone business powered by Adconion Media Group’s global technology platform, a proprietary audience profiling engine that tracks and analyzes over 40 billion audience events monthly. Currently, Adconion has 25 offices servicing 20 countries around the world. @Adconion_Direct
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AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solution. @AOL
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Title Sponsors
Clear Channel Media + Entertainment has 243 million monthly listeners in the U.S., giving it the largest reach of any radio or television outlet in America. The company owns and operates 840 broadcast radio stations, serving more than 150 markets throughout the U.S., and more than 140 radio stations in Australia and New Zealand. Its iHeartRadio – a free, industry-leading, digital music service – gives users instant access to more than 1,500 live radio stations and allows them to create custom stations The leading media company in America, Clear Channel Media + Entertainment delivers music, news, talk, sports and other content. @ClearChannel
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery
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Dell is an end-to-end solutions provider that has evolved from a PC manufacturer to an enterprise IT solutions partner with servers, storage, networking, software and services that enable customers to drive results, create competitive advantage and expand their opportunities.
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.. @Outbrain www.Brand-Innovators.com
Title Sponsors
NewsCred is the leading content marketing platform. Pairing cutting-edge software with world-class content, we transform brands into storytellers. NewsCred’s Content Marketing Cloud© provides the easiest end-to-end solution for content planning, creation, publishing and analytics. We provide unprecedented access to the world’s largest content marketplace, including licensed content from over 4,000 publishers and original content from our awardwinning journalist network. Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation. Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka. @NewsCred
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
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RUN is the leader in mobile-focused programmatic advertising technology. The company empowers clients with self-serve or managed service capabilities, and is backed by real-time up-to-the-second analytics. RUN’s cutting-edge mobile solutions integrate into its full suite of desktop capabilities and analytics products. Established in 2010, RUN is a NYbased company. @RunAds
With more than 400 million auctions per day, SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and realtime control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney and is ranked 6th on comScore for video ads served, reaching over 200 million unique visitors in more than 80 countries each month. @SpotXchange www.Brand-Innovators.com
Title Sponsors
Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore and Sydney. @VideologyGroup
Premiere Sponsors Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. @CollectiveSays
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. Customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamic_signal
Using proprietary fingerprinting and tagging technologies, the iSpot platform surfaces TV spots and industry insights, as they happen. Brands, agencies and TV networks can leverage the iSpot analytics products to gain an unprecedented view into what ads are running, on what networks and how much is being spent across an entire industry and at scale. Anyone can watch ads in HD and explore actors, songs, products and offers they see on television with options to rate, share and comment on what they find. @ispottv
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Premiere Sponsors The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. @kargo
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts. Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. @livefyre
PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. @PureMatter
ShareThis uses large-scale social data to deliver breakthrough insights, audience building and advertising solutions across mobile and desktop environments. Every day millions of consumers use ShareThis to share content across multiple devices and more than 120 social channels including Facebook, Twitter, LinkedIn and Pinterest — giving the company unrivaled visibility into online social behavior. The company works with 50+ of Advertising Age’s 100 leading national advertisers and is based in Palo Alto, California @ShareThis
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