Hello and ... Welcome to Brand Innovators Fashion Week! From the catwalk to the shopping cart, digital media and the Internet are transforming the fashion, beauty, and luxury goods industries at warp speed. Digital video, social media, content marketing, mobile apps, Big Data, and sophisticated E-Commerce platforms, are all impacting the way leading brands are now building buzz and awareness for their latest collections and products, engaging with their consumers in a more personalized way than ever, and selling billions of dollars worth of goods online. While they may have been late Brandon Gutman to the party, lifestyle brands are now embracing the visual, collaborative, and viral tools that digital media provides them with, to identify and interact more Co-Founder closely with their consumers, generate positive word of mouth, and launch the next new designer label. Brand Innovators Fashion Week will provide brand marketers with firsthand success stories about how leading brand marketers are leveraging digital media and the Internet to grow their businesses. We will hear from some of the best and brightest brand marketers in the business, about what’s working in digital and what the major trends in marketing are for the fashion, beauty, and luxury goods industries. Marc Sternberg Co-Founder
Thank you to all of our speakers, attendees, and partners who contributed to today’s program. And, of course, special thanks to Sony Music and Columbia Creative Agency for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you, again, at Brand Innovators Social Media, Thursday, February 26, at J. Walter Thompson during Social Media Week in New York!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Leora Rosenberg Program Director
Maria Sekar
Program Director
Negeen Amuzegar
Marketing Coordinator
Marc Sternberg Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
Chief Technology Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Parker Johnson
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ...................................
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VIP SPEAKERS .............................................................
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AGENDA ......................................................................... 24 SPEAKERS ................................................................... 29 ADVISORY BOARD ......................................................
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STRATEGIC ADVISORS ...............................................
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BRAND SPONSORS ....................................................
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SPONSORS ................................................................. 40 4
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Host
PHILLIP BLOCH CREATIVE DIRECTOR, CELEBRITY STYLIST, TV CORRESPONDENT, DESIGNER, ACTOR, AUTHOR @phillipbloch Phillip Bloch began his foray into fashion as a successful model. He lived in Europe for 8 years, working for iconic designers Gaultier, Galliano, Saint Laurent and Rei Kawakubo, to name a few. He gleaned as a student at the Fashion Institute of Technology in NYC and as a fashion editor and quickly became a favored stylist of hollywood stars (which led to acting, writing and commentating). Phillip is credited with bringing glamour back to Hollywood. He has dressed an unprecedented amount of celebrities for the various award ceremonies and photoshoots, including Halle Berry, Sandra Bullock, Michael Jackson, Jennifer Lopez, Will Smith, Salma Hayek, Jim Carrey and Beyonce. In 2013 and 2014 the NFL selected Phillip as Creative Style Director for its Women’s Apparel Division and host of their Style Lounges. Brands Phillip has worked with over the years include GM, Maybelline, Vogue, eBay, Gillette, Nivea, Hugo Boss, Bloomingdale’s, Macy’s, Sears, Hanes and as a designer for Hush Puppies.
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Event Chairperson
ELLIOT LUM VP, STRATEGIC MARKETING, COLUMBIA RECORDS
Elliot Lum is Vice President, Strategic Marketing, at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.
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Fireside Chat
ERNEST SABINE FOUNDER, ERNEST ALEXANDER @ernestalexander
Ernest Sabine is the founder of the classic, American-made menswear line Ernest Alexander. In 2009 he founded the company on the dream of making men’s accessories in the old tradition, using the finest skill and craftsmanship. Sabine’s grandmother and great-grandmother were seamstresses from Latvia who came to the U.S. in the 1950’s. Growing up, his house was “filled with patterns, sewing machines and heaps of colorful thread.” Ernest came of age in Boston, and credits the strict dress-code of ties and jackets at his all-boys high school wtih helping to shape the vision GQ described as “engineered prep.” Launched on the inspiration of Sabine’s desire for the perfect men’s messenger bag -- something refined enough for work but rugged enough to stand the test of time -- the company grew from that one idea, the Hudson Messenger, to encompass a wide range of bags, travel pieces, accessories and clothing. In 2013 GQ named Ernest Alexander one of the five Best New Menswear Designers in America. Clean lines, functionality and traditional materials blended with a slightly modern aesthetic are the hallmarks of the line. Sabine manufactures 100% of his inventory in the USA -- most of it produced within a 1-mile radius of his New York City design studio -- in a conscious choice to support NYC’s Garment District. “Without the local garment center, it would be nearly impossible for young designers to start new clothing lines and try new ideas, not to mention the thousands of garment jobs that are still here in New York,” Sabine opines.
Fireside Chat
CATHERINE MALANDRINO FOUNDER AND CREATIVE DIRECTOR, CATHERINE MALANDRINO @malandrinobuzz
Catherine Malandrino has been described as the most photographed French woman in America. Malandrino’s designs are audacious, chic, sensual and timeless. For the last 15 years, Catherine Malandrino has become a face that embodies femininity and strength. Bridging the style of Paris, the romance of Provence and the energy of New York, the Catherine Malandrino voice is embraced by women of style all around the world. Catherine Malandrino showed her first collection under her name in New York in 1998. That same year, the first Catherine Malandrino boutique was born in the heart of Soho. Since then, the company has grown and will have a total of eleven free standing stores and five shop in shops worldwide. Madonna was the first one to wear the collection on stage followed by Halle Berry, Sarah Jessica Parker, Mary J. Blige, Kristen Stewart, Demi Moore and Alicia Keys (among others). The company is headquartered in New York City at the center of the Fashion Industry. Both the Catherine Malandrino contemporary and the Catherine Malandrino Black Label designer collections are distributed through selected retailers globally.
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Fireside Chat
FERN MALLIS PRESIDENT, FERN MALLIS LLC, FOUNDER & FORMER EXECUTIVE DIRECTOR, NEW YORK FASHION WEEK @fernmallis
Fern Mallis is widely credited as the “creator of Fashion Week” in New York City in 1993, under the auspices of the Council of Fashion Designers of America (CFDA), where she served as Executive Director for 10 years. 7th on Sixth, as it was first known, organized, centralized and modernized the American runways allowing American designers to compete head-on with Milan and Paris, forever changing the global fashion business. When Fashion Week was acquired by IMG in July 2001, Fern Mallis led new iterations in Miami, Los Angeles, Berlin and Moscow, Sydney and Melbourne. Prior to joining IMG Fern was the Executive Director of the CFDA from 1991 to 2001, globally promoting American fashion as a “recognized branch of American art and culture” and organized 10 annual CFDA Fashion Awards Galas. She expanded the organization’s fundraising activities, presideing over two “7th on Sale” events that grossed more than $8 million for AIDS charities. Mallis also implemented the Foundation’s burgeoning philanthropic goals to raise money for design scholarships and numerous other initiatives. In 2010 Fern launched her own international fashion and design consultancy, Fern Mallis LLC. She hosts a conversation series at the 92nd Street Y entitled “Fashion Icons w/ Fern Mallis,” and hosts “Fashion Insiders w/Fern Mallis” on Sirius XM’s celebrity talk channel STARS.
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Fireside Chat
REBECCA MINKOFF DESIGNER AND CO-FOUNDER, REBECCA MINKOFF @RebeccaMinkoff
An industry leader in accessible luxury handbags, accessories, footwear and apparel, Rebecca Minkoff’s playful and subtly edgy designs can be spotted around the world on young women and celebrities alike. After developing an affinity for design while in the costume department in high school, Rebecca moved to New York City at 18 years old to pursue her dream of becoming a fashion designer. In 2001, Rebecca designed a version of the “I Love New York” t-shirt as part of a five-piece capsule collection, which appeared on The Tonight Show and became an overnight sensation. In 2005, Rebecca designed her first handbag, which she soon dubbed the “Morning After Bag,” a.k.a. the “M.A.B.” This iconic bag ignited Rebecca’s career as a handbag designer and inspired her “downtown romantic”-themed designs in the years to come. Rebecca’s success was further enhanced by the support of her brother and the company’s CEO and co-founder, Uri Minkoff, who helped usher in and pioneer the company’s industry-leading social media efforts. Rebecca introduced her first ready-to-wear collection in 2009. Today, Rebecca Minkoff has developed into a global lifestyle brand with a wide range of accessories, footwear, apparel, handbags and jewelry as well as men’s leather goods under the label Ben Minkoff. The brand is distributed in over 900 stores worldwide. She is married to actor and director Gavin Bellour and they reside in New York City with their son Luca and daughter Bowie.
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Keynote
JOHANNA MURPHY CMO AND DIGITAL DIRECTOR, IVANKA TRUMP @johannamurphy
Johanna Murphy is the Chief Marketing Officer of Ivanka Trump’s rapidly growing fashion and accessories business, where she is charged with developing the brand strategy and bringing it to life through traditional and innovative digital marketing techniques. In addition, she is leading the company’s expansion into eCommerce. Previously, she was the VP of eCommerce at Kate Spade & Company, responsible for the sales, marketing and operations of the online and mobile businesses of kate spade new york, Jack Spade and Kate Spade Saturday -- the innovative retail experience praised as the next step in digitally-driven multi-channel retailing. Prior to joining Kate Spade, Johanna held leadership roles at GSI Commerce, where she was VP of eCommerce, serving clients such as Burberry, Calvin Klein, Donna Karan, Betsey Johnson and Tumi. She was one of the original management team members of the agency now known as True Action. Johanna also previously held Managing Director roles at both Razorfish and Scient. She began her career in marketing with stints on the client and agency side. Johanna a Business Mentor in the CFDA Fashion Incubator Program and is a member of the Board of Directors of Noodles & Co. She is a former member of the Board of Directors of Shop.org, the online division of the National Retail Federation, and was named one of the Top 50 Women in Brand Marketing by Brand Innovators in 2013.
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Keynote
ROGER C. WOOD CMO & CREATIVE DIRECTOR, ORION @orionlabs
Roger Wood leads design and marketing for Orion Labs, which designs, engineers and markets communications accessories and services. Orion celebrates the power and beauty of human collaboration through products that keep groups connected. Roger was the first product designer to crossover from mobile to fashion, and back to mobile. Most recently he was VP of Digital Media at Hearst Corporation, working with both the company’s internal divisions and major advertisers to design rich media experiences. Earlier, Roger founded the design firm (ART+DATA), offering design, brand strategy and experience design consulting to startups and large corporations. Before that, he was Corporate VP of Global Marketing for Reebok Int’l (former parent company of Greg Norman, Ralph Lauren Footwear, Reebok, and Rockport). There, he led marketing and design in more than 184 countries. Among his projects, the launch of the Ralph Lauren RLX luxury fitness brand. At Omnipoint, a small start-up that later became T-Mobile, Roger designed and launched the first global roaming mobile phone in America, the Bosch Worldphone, which became the ultimate accessory for the international jet set. His career began at Motorola, where he designed the iconic iDEN product for Nextel, Virgin Mobile and Boost Mobile. The iDEN phone product is the 5th best selling mobile of all time and appeared in more than 100 movies and music videos.
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Keynotes
KARA COUNCIL EVP AND CHIEF MARKETING OFFICER, KENNETH COLE @KaraCouncil
Kara Council is the Chief Marketing Officer and Executive Vice President at Kenneth Cole, where she oversees brand strategy and marketing for the brand. Prior to joining the team at Kenneth Cole, Kara was the head of business development at Stylus Fashion. She has also previously held vice president positions at The RealReal and West Elm.
MICHAEL OSOFSKY CO-FOUNDER AND CHIEF INNOVATION OFFICER, NETBASE @mosofsky
Michael Osofsky co-founded NetBase 10 years ago and worked closely with Coca Cola, Procter & Gamble and Kraft Foods to pivot NetBase into the leading Social Analytics company it has become today. Michael has done work with Food, Beverage, Retail, Technology, Consumer and Sport companies and knows who ‘gets’ social. He loves to blend things using his favorite Vitamix blender and lives in San Francisco.
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Agenda FRIDAY, FEBRUARY 20, 2015 SONY MUSIC, NYC
8:30am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Event Chairperson: Elliot Lum, VP, Strategic Marketing, Columbia Records Host: Phillip Bloch, Celebrity Stylist, Beauty & Entertainment TV Personality
8:45am
WELCOME REMARKS Phillip Bloch, Celebrity Stylist, Beauty & Entertainment TV Personality
9:00 am
BUILDING A SUSTAINABLE FASHION BRAND Great brands consistently deliver value to their customers and invest in marketing to drive customer loyalty and attract new customers. To thrive and grow rapidly, fashion and luxury brands, in particular, must build strong emotional connections with their consumers. Leading brand marketers in the fashion industry have learned how to leverage digital media and evolving advertising technologies — including digital video advertising, social media, mobile, content marketing, gamification, and personalization — to boost engagement with their consumers and convert this relationship into sales. At the end of the day, the ability to create compelling consumer experiences online will define the success of fashion brands for years to come. Who gets it? Will Misselbrook, VP Director of Global Content Development, COACH Milton Pappas, President, Ecommerce, Nine West Group Carly Rosenberg, CMO, Bluefly Julia Straus, VP, Business Development & Partnerships, BaubleBar
9:35am
KEYNOTE – BUILDING A LASTING BRAND IN AN INDUSTRY OF CHANGE. Johanna Murphy, CMO and Digital Director, Ivanka Trump The world’s strongest and most enduring brands have been able to stand the test of time by staying true to their brand attributes while evolving the way they connect with their audiences. Johanna Murphy, CMO and Digital Director at Ivanka Trump will share how she and her team are building this lifestyle brand in the digital age by focusing on connectivity and authenticity.
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Agenda 10:00am
FIRESIDE CHAT
Fern Mallis, Founder and Former Executive Director, New York Fashion Week Interviewed by Phillip Bloch, Celebrity Stylist, Beauty & Entertainment TV Personality Fern Mallis will join Philip Bloch for a discussion about the evolution of New York Fashion Week and how shifts in marketing and technology have changed the city’s main fashion event over the years.
10:25am
DISRUPTING THE COSMETICS INDUSTRY Julie Fredrickson, Co-Founder & CEO, Stowaway Cosmetics There are few multi-billion dollar industries that have yet to be disrupted by technology, but changing lifestyles are poised to bring massive disruption to the beauty industry. In the US alone, beauty is a $60 billion industry that hasn’t changed its production and distribution model in decades. Stowaway’s CEO and Co-Founder, Julie Fredrickson, will discuss the way technology is enabling startups to disrupt assumptions about what works in the beauty category and how consumers can discover and purchase in new ways.
10:45am
NETWORKING BREAK
11:05am
FIRESIDE CHAT
Rebecca Minkoff, Designer and Co-Founder, Rebecca Minkoff Interviewed by Phillip Bloch, Celebrity Stylist, Beauty & Entertainment TV Personality Rebecca Minkoff will fill attendees in on the growth of her brand from handbags to ready-to-wear and a brick-and-mortar store in Soho. She will discuss how she and her team have developed Rebecca Minkoff into a global lifestyle brand with a wide range of products, distributed in over 900 stores worldwide.
11:30am
KEYNOTE — GLOBAL LUXURY BRAND REPORT CARD Michael Osofsky, Co-founder and Chief Innovation Officer, NetBase What motivates the world’s most discerning consumers? NetBase presents an overview of what consumers think and feel when it comes to the most revered luxury brands. Lean in and hear the results of their recently published Brand Passion Report: Luxury Brand Retailers, a social perspective derived from more than 95 million consumer posts and conversations in social media. The summary report highlights the world’s most recognized luxury brands and identifies consumer preferences of these brands year-over-year.
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Agenda 11:50am
TECHNOLOGY ROCKS THE RUNWAY Digital media and the Internet are rapidly transforming how fashion and beauty brands market themselves. From Levis to Hermès, the world’s most famous and well known brands are embracing mobile and tablet devices, digital video, social media and other digital platforms to engage more closely with their consumers. What’s working and what’s not in fashion and beauty? Find out how some of the world’s leading fashion brands are re-inventing how they go to market. Michael Aki, Director, Digital Marketing, Aeropostale Ryan Bonifacino, SVP of Digital, Alex and Ani Irv Cassio, Director Digital Experience, Luxottica Retail Maggie Winter, Co-Founder & Brand Director, AYR
12:25pm
KEYNOTE — THE FUTURE FOR FASHION ACCESSORIES Roger C. Wood, CMO & Creative Director, ORION Of Apparel, Footwear and Accessories, it is Accessories that offer the most fertile ground for innovative thinking in the industry. The options for experience design, materials and functionality are endless once everything is connected to everything else. Roger Wood, Creative Director of ORION, will give a visionary keynote address entitled “The Future for Fashion Accessories” to close Fashion Week. He will outline the four structural trends that will transform the fashion accessories market in the next decade, as Fashion, Technology and Pop Culture blend in ways previously unimagined.
12:45pm
LUNCH
1:45pm
FROM INSTAGRAM INFLUENCERS TO PRO ATHLETES: NAVIGATING PARTNERSHIPS WITH TALENT Today more than ever, success in fashion is increasingly tied to marketing and digital metrics. Instagram followers, Facebook likes, YouTube views and overall content sharing can mean the transformation from an under-the-radar brand to a household name. Fashion and luxury brands around the world have found that identifying the right talent for successful partnerships can make all the difference. Whether teaming up with bloggers, influencers or athletes, the right partner becomes an ambassador who works with technology to communicate with consumers in the digital space. Their voices are heard and they can bring a brand to the next level of success in a way that exceeds traditional marketing strategies and builds long-lasting relationships.
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Agenda Jenni Lee, Director of Brand, Marketing at Harry’s Grooming Andrea Port, Director of Digital and Social Content, Kenneth Cole Claire Sulmers, Fashion Writer and Style Blogger, Fashion Bomb Gabriella Weiser, Marketing Director, Steve Madden
2:15pm
FASHION, MUSIC, AND MUTUAL SUSTAINABILITY Fashion and music have become increasingly intertwined. From viral advertising campaigns to revitalized relevance thanks to style blogs and fashion collaborations, both industries inspire and sustain the other. But what constitutes a great, mutually beneficial fashion and music partnership? And how can these relationships be deepened and sustained long term? Elliot Lum, VP, Strategic Marketing, Columbia Records
2:45pm
KEYNOTE Kara Council, EVP and Chief Marketing Officer, Kenneth Cole
3:15pm
NETWORKING BREAK
3:35pm
FIRESIDE CHAT Ernest Sabine, Founder, Ernest Alexander Interviewer: Phillip Bloch, Beauty & Entertainment TV Personality Ernest Sabine will join Philip Block for a discussion about the development of American-made menswear line Ernest Alexander. He will share his views on the marketing of men’s accessories and discuss how the growth of digital and social media has changed the game.
4:05pm
SUCCESS STORY — NATIVE ADVERTISING & THE RISE OF THE VISUAL WEB Ari Lewine, Co-Founder & Chief Strategy Officer, TripleLift
CONTINUED ON PAGE 28
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Agenda 4:35pm
FIRESIDE CHAT
Catherine Malandrino, Founder and Creative Director, Catherine Malandrino Interviewer: Phillip Bloch, Beauty & Entertainment TV Personality Catherine Malandrino will join Philip Bloch to discuss how her personal and professional brand have become synonymous with femininity and strength. They will explore the growth of the company and how technology has impacted the influence of the brand in the fashion industry and beyond.
5:05pm
DEVELOPING BRANDS THAT SPEAK TO CONSUMERS ACROSS THE GLOBE The use of technology to launch fashion brands and runway shows is providing a new level of globalization and transparency to an industry once reserved for the elite. It’s more than just selling products around the world; it’s about how the most sought-after international marketers serve different needs for different audiences. Consumers not only want new products, but they also want a certain level of freshness in the entire shopping experience. In order to succeed, international marketers must develop brands that speak to consumers with the same level of relevance, regardless of country, device or store. In the world of international marketing, relevance, sustainability and digitization are all part of the mix, as companies realize that building brand value across the globe requires more than just a presence outside of the U.S. Dan Jee, Director-International Marketing, Gilt Ye Jin, Customer Loyalty Marketing, Michael Kors Alexa Lombardo, Associate, Global Marketing & Strategic Projects, Bobbi Brown Cosmetics
5:30pm
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BRAND INNOVATORS COCKTAIL RECEPTION
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Speakers MICHAEL AKI
DIRECTOR, DIGITAL MARKETING, AEROPOSTALE @iMichaelAki Michael Aki is the Director of Digital Marketing at Aeropostale. His specialties include SEM, SEO, CRM, affiliate and partner marketing, display, retargeting, A/B testing, test/control, paid and earned media, and loyalty marketing. Prior to joining Aeropostale Michael spent five years at the Gap, rising to Senior Marketing Manager of Digital Marketing for Gap Inc. Direct. Other brands with which Michael has worked include Sephora, Mayc’s and Office Depot.
IRV CASSIO
DIRECTOR OF DIGITAL EXPERIENCE, LUXOTTICA RETAIL Irv Cassio is the Program Manager for Luxottica’s Omni-Channel & Digital Initiatives. He has had roles from IT to Marketing in the areas of retail innovation, digital store experiences and software development. Irv has implemented unique digital experiences at flagship stores including Times Square and Fifth Avenue, implemented tablet programs enabling Omni-Channel capabilities and created digital strategies. Irv best describes himself as a digital explorer passionate about retail and fashion. Truly a Jack of All Trades, his experience covers the areas of omnichannel, digital signage, social media, visual merchandising, marketing, e-commerce, customer experience and store design.
RYAN BONIFACINO
SVP, DIGITAL, ALEX AND ANI
Ryan Bonifacino oversees e-commerce, digital marketing, advertising technology and customer experience as the VP of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and 2013 revenues of over $230 million, Alex and Ani is currently the fastest growing mid-sized retailer in NA, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, which represented over $8 billion in assets.
JULIE FREDRICKSON CO-FOUNDER & CEO, STOWAWAY COSMETICS @AlmostMedia Julie Fredrickson is the CEO and CoFounder of Stowaway Cosmetics. She is an e-commerce and digital marketing expert, having worked with brands like Ann Taylor, Gap, Equinox, and Nike as both an in-house brand marketer and as an agency director. She’s also a well-known entrepreneur— her first company, Coutorture Media, was a pioneer in the fashion blogging and affiliate marketing space, and her other ventures have specialized in everything from helping marketers build branded games to fitness for people on the go.
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Speakers BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman
As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.
YE JIN
CUSTOMER LOYALTY MARKETING, MICHAEL KORS
Ye Jin is the Senior Strategist for Customer Retention and Loyalty Marketing at Michael Kors, where her accomplishments include spearheading MK’s first omni-channel customer loyalty strategy across the US market, valued at $40-$60M incremental revenue impact . Previously Ye held a leadership position in Brand Management at Starwood Hotels and Resorts, in Stamford, Connecticut, and was a Data Analyst for Google , based in Dubin Ireland. Ye has her MBA from the Kellogg School of Management at Northwestern University and received her BS from the Lancaster University Management School in the United Kingdom.
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DAN JEE,
DIRECTOR-INTERNATIONAL MARKETING, GILT @danjjee Dan Jee is the Director of International Marketing for Gilt, the innovative online shopping destination. Having joined Gilt in 2012, Dan oversees strategy and execution of Gilt’s marketing initiatives in international markets across all channels including digital, mobile, social and broadcast. Prior to joining Gilt, he led the Strategy & Analytics team at Lot18, a startup focused on innovating the food and wine e-commerce experience, and also managed digital analytics for Fortune 500 clients in retail, hospitality, and financial services sectors at Razorfish. Dan graduated from the University of Pennsylvania with a B.A. in Economics, Psychology, and Sociology.
JENNI LEE
DIRECTOR OF BRAND, MARKETING AT HARRY’S GROOMING Jenni Lee is the Director of Brand at Harry’s, an online mens grooming brand. She oversees brand communications and content strategy across digital and offline platforms, partnerships, and media relations. Prior to Harry’s, she managed brand strategy and new business development as a consultant and at an agency, working with brands like NARS, diptyque, Sisley, Tata Harper, and L’Occitane en Provence. Through her agency experience, she developed strategic partnership and production capabilities, securing key sponsorships for Maybelline and Essie with designers such as Phillip Lim, Oscar de la Renta, Carolina Herrera, Tory Burch, and Derek Lam.
Speakers ARI LEWINE
ALEXA LOMBARDO
@AriLewine
@alexa_lombardo
CO-FOUNDER AND CHIEF STRATEGY OFFICER, TRIPLELIFT
Ari Lewine is Co-Founder and Chief Strategy Officer at TripleLift. As Chief Strategy Officer, Ari leads the company’s direction on sales, strategy, and product innovation. Most recently, Ari was head of the performance sales team at AppNexus. Ari started his entrepreneurial endeavors at 17 when he purchased University Trucking, a shipping and storage company, grew it to 125 employees, and sold the company in 2009. Ari holds a B.S.B.A in Finance and Entrepreneurship from the Olin Business School at Washington University in St. Louis.
WILL MISSELBROOK VP DIRECTOR OF GLOBAL CONTENT DEVELOPMENT, COACH
Will Misselbrook’s more than 12 years of experience includes time at the BBC (Producer), Wieden & Kennedy (Producer), Saatchi & Saatch (Executive Producer), Imagination (Production Director), BBH North America (Head of Integrated Production). He is currently VP Director of Global Content Development for COACH. Will has worked on global integrated campaigns for the world’s largest brands, in media including digital, interactive, TV, film content, apps, social media, experientce-based projects and instore and outdoor marketing initiatives. He co-owns and is Managing Partner for film/ content production company Valence Films.
DIRECTOR-INTERNATIONAL MARKETING, GILT
Alexa Lombardo is currently a Senior Associate in Global Marketing and Strategic Projects, Bobbi Brown Cosmetics, at the Estee Lauder Companies. Simultaneously, she supports on strategy work for the ELC Corporate Global Retail group. A motivated self-starter, Alexa brings her enthusiasm and passion for learning to every new project. She enjoys creative problem solving and collaborative teamwork. Alexa has the ability to translate strategic vision into measurable results. She has experience across a wide range of industries and functional areas. She has worked at fortune 500 companies and fast-growing startups.
MILTON PAPPAS
PRESIDENT, ECOMMERCE, NINE WEST GROUP
Milton Pappas is president of e-commerce at Nine West Group. Prior to joining Nine West Group, he was vice president, e-commerce customer experience at Toys ‘R’ Us U.S., where he oversaw the web-based business and provided leadership for all online brands, including Toysrus.com, Babiesrus. com and FAO.com. Prior to Toys ‘R’ Us, Milton was executive vice president, business development for the OneStopPlus.com division of Redcats USA. Before that, he was executive vice president of marketing and e-commerce at Redcats. He also held leadership positions at Reader’s Digest Association and Dollar Dry Dock Bank. www.Brand-Innovators.com
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Speakers ANDREA PORT
DIRECTOR, DIGITAL AND SOCIAL CONTENT AT KENNETH COLE PRODUCTIONS Andrea Port is Director of Digital and Social Content at Kenneth Cole Productions, where she oversees the development of content and storytelling across the brand’s digital and social platforms. Prior to joining Kenneth Cole, Andrea was the Director of Social Media at StyleHaul. She has also held positions with LOFT and People.com
CMO, BLUEFLY
Carly Rosenberg is a 14-year veteran of digital commerce and marketing, successfully leading the strategic marketing initiatives at specialty retail firms since 2000. Carly is currently the Chief Marketing Officer at Bluefly where she oversees marketing, creative and site experience. Prior to Bluefly, Carly was the VP of Ecommerce Marketing at ANN INC., the parent company of Ann Taylor and LOFT, where she oversaw digital marketing and product photography for AnnTaylor.com and LOFT. com. She held similar roles at J.Crew, Saks Fifth Avenue and Sur La Table. Carly graduated from the Tuck School of Business at Dartmouth College and Colorado College.
MARC STERNBERG
CLAIRE SULMERS
CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
@thefashionbomb
Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. 32
CARLY ROSENBERG
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EDITOR-IN-CHIEF OF THE FASHION BOMB
Claire Sulmeres is the editor in chief and founder of The Fashion Bomb, an internationally recognized fashion blog with a focus on the multicultural fashionista. With mentions in the Wall Street Journal, WWD, Teen Vogue, and Time Magazine, the Fashion Bomb is attracting an audience of rougly 100,000 unique visitors per month. Claire is also a professional freelance writer whose regular contributions appear in Italian Vogue, Essence Magazine and on AOL’s style blogs.
Speakers DAVID TEICHER
GABRIELLA WEISER
@aerocles
@gabweiser
CHIEF CONTENT OFFICER, BRAND INNOVATORS
David Teicher is Chief Content Officer at Brand Innovators, managing content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators. com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge. com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continues to manage.
MARKETING DIRECTOR, STEVE MADDEN
Gabriella Weiser is Director of Marketing for Steven Madden, Ltd. overseeing company wide marketing, advertising, PR, and partnerships for brands such as Steve Madden, Steven by Steve Madden, Betsey Johnson, Superga North America, Report and Report Signature, Big Buddha, Mad Love, Freebird by Steven, and most recently Brian Atwood. With over 11 years of experience with renowned retail brands, well known personalities and thought leaders, Gabriella’s expertise spans brand strategy, campaign development and execution, retail and digital marketing and social media for both domestic and international markets.
MAGGIE WINTER CO-FOUNDER & BRAND DIRECTOR, AYR
Maggie Winter is the Co-Founder and Brand Director of AYR — All Year Round — the third brand to launch under Bonobos founder Andy Dunn. AYR releases four collections a year, including denim, knits, sweaters and outerwear. Maggie brought to the new venture, which launched in February 2014, seven years of experience in merchandising at J.Crew..
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
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Advisory Board IAN GOMAR
MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
MICHAEL MA
VP STRATEGIC MARKETING, COLUMBIA RECORDS
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
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Advisory Board PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
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MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF
UMANG SHAH
SENIOR VP MARKETING, WEST MARINE
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER
JONATHAN STEPHEN
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
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Advisory Board CHAD STUBBS
JON SUAREZ-DAVIS
SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
CHRIS THORNE
GREGG WEISS
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
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Strategic Advisors NORTY COHEN
CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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Brand Hosts
Sony Music is one of the three largest music companies in the world. Its business units comprise a diverse array of artists and music. In additon to its iconic Columbia Records flagship, the Sony Music family includes Arista Nashville, Beach Street/Reunion Records, Bystorm Entertainment, Columbia Nashville, Day 1, Epic Records, Essential Records, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested In Culture, Volcano. The Columbia Creative Agency is a division within Columbia that offers companies, clients and agencies an array of marketing programs and platforms developed around the labels internationally known artists and music. The agency’s primary focus is brand and agency partnerships, music licensing, and original IP development. Connect @ColumbiaRecords
Columbia Records is one of the most iconic record labels in the music industry. It is home to acclaimed artists such as Adele, Beyonce, Daft Punk, Bruce Springsteen, David Bowie, Foster The People, John Legend, One Direction, Calvin Harris, and Pharrell Williams, to name a few. A divsiion of Sony Music Entertainment, Columbia Records celebrated its 125th anniversary last year. The Columbia Creative Agency is a division within Columbia that offers companies, clients and agencies an array of marketing programs and platforms developed around the labels internationally known artists and music. The agency’s primary focus is brand and agency partnerships, music licensing, and original IP development. For more information contac ColumbiaNewsAgency@SonyMusic.com.t
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Title Sponsors
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. At Dstillery, billions of consumer signals and available impressions are distilled across all screens. @Dstillery
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Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprisegrade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. @bottlenoseapp
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
Title Sponsors
NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com @NetBase
Rakuten Marketing provides advertisers and marketers with expert technology and services for affiliate marketing, retargeting, display, mobile, search marketing, lead generation, and automated product feeds. Rakuten Marketing includes Rakuten LinkShare, the #1 ranked performance marketing network, Rakuten MediaForge, a leader in retargeting and display recognized for its pay-for-performance consumer engagement business model, Rakuten Search a full service search engine marketing company, and Rakuten PopShops, a data analytics engine and product feed and deals content aggregator. @RakutenMKTG_US.
Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Its open platform enables brands, businesses and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent. Creatives participate on a level playing field, accessing work that has historically not been available. Tongal’s process allows creatives and brands to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, California. @Tongal
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Premiere Sponsors
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign. @Kargo
TripleLift is the native advertising platform built for the visual web. Leveraging pioneering ad and computer vision technology, TripleLift seamlessly integrates a brand’s most engaging images alongside contextually relevant content, across any device, at scale. Founded in 2012, TripleLift is credited with developing the first viable alternative to traditional banner advertising and introduced the industry’s first programmatic exchange for premium native inventory. The use of big, beautiful imagery to tell brand stories has delivered meaningful interaction and engagement for many of the world’s leading brands and publishers. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, and was a finalist in AdWeek’s Startup of the Year awards. @tripleliftHQ
Orion designs, engineers and markets instant communications products and services. Orion fosters beautiful collaboration through intelligently designed accessories, revolutionary mobile services to manage constellations of people. Its leading brands include Ruby and Onyx. Learn more at www.OrionLabs.co
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