Brand Innovators Luxury Brands NYC 7-31-14

Hello and...

Welcome to Brand Innovators Luxury Brands! From Rolls Royce to Rolex, the Internet has fundamentally transformed the way luxury brands market their products.

Brandon Gutman Co-Founder

Marc Sternberg Co-Founder

While they may have been fashionably late to the party, luxury brands the world over are embracing the visual, social and interactive tools that digital media provides them with, to identify and interact more closely with their consumers, generate positive word of mouth, and launch their next limited edition. In addition, E-Commerce is providing a new and untapped channel for premium products.

Brand Innovators Luxury Brands will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to engage more closely with their consumers. We will hear from some of the best and brightest brand marketers at some of the most prestigious luxury brands in the world, about how they are using technology to drive new customers into the purchase funnel.

Thank you to all of our speakers, attendees, and partners who contributed to today’s program, and a special shout-out to our friends at Bloomberg Media for hosting our summit. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event.

Marc Sternberg

Brandon Gutman

Co-Founder

Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

3

Brand Innovators Team Brandon Gutman

Marc Sternberg

Co-Founder

Co-Founder

Jared Hopfer

Ted Rubin

Head of Business Development

Acting Chief Marketing Officer

Paula Parisi

David Teicher

Chief Technology Officer

Chief Content Officer

Dylan Ruby

Alexander Kanish

Community Manager

Business Development Manager

Gene Nech

Head of CRM and Direct Marketing

What’s Inside LETTER FROM THE FOUNDERS . ................................ 3 VIP SPEAKERS ........................................................... 5 AGENDA ..................................................................... 14 SPEAKERS............................................ ...................... 18 ADVISORY BOARD ..................................................... 22 STRATEGIC ADVISORS .............................................. 26 SPONSORS. ............................................................ 27

4

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Host

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin

In addition to his role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author of the book Return on Relationship. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR (Return on Relationship, hashtag #RonR). In Septemeber he left his position as Chief Marketing Officer of Collective Bias, a company he helped build beginning in 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.

6

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Keynote

BRIAN SOLIS PRINCIPAL ANALYST, ALTIMETER GROUP @briansolis

Brian Solis is Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web.

Keynote Speakers

COLIN WESTCOTT-PITT VP MARKETING, HEINEKEN USA Colin Westcott-Pitt has been at Heineken USA for 5 years, having held a number of marketing leadership roles. He was responsible for the development of the Newcastle Brown Ale “No Bollocks” campaign which recently won a number of creativity awards at Cannes, as well as leading the Dos Equis “Most Interesting Man” campaign which has made Dos Equis one of the fastest growing beer brands in the US. Most recently Colin has led the Heineken brand, and has been responsible for the creation of a number of digital content films including the award winning Departure Roulette consumer challenge. In the last month, Heineken has launched a new campaign for Heineken Light featuring Neal Patrick Harris and a new digital content film featuring Fred Armisen as part of Heineken’s Open Your World campaign. Prior to his work at Heineken Colin was Global Marketing Director for Malibu Rum at Pernod Ricard. He lives in New York City and continues to dream that one day Liverpool will win the Premiership.

JAN-PATRICK SCHMITZ FORMER PRESIDENT AND CEO, MONT BLANC NORTH AMERICA

@JP_Schmitz

Jan-Patrick Schmitz is the former President and CEO of Montblanc North America and member of the group’s global Executive Committee. He has been instrumental in positioning Montblanc for the 21st century and elevating it from the gold standard in the world of fine writing instruments to a fully diversified luxury brand. During his tenure, the company verticalized from a wholesale-centric brand to a modern manufacturer and retailer with over 360 stores around the world. Throughout his career, Jan-Patrick has focused on global brand strategies in the consumer goods sector. Beside his work in Europe and the United States, he lived and worked for many years in Tokyo, where he successfully developed businesses throughout the Asia Pacific Region. He currently serves on the board of directors of Margarete Steiff, Alligator Valve Group and the German American Chamber of Commerce. He is a on the advisory board of the Ethics Institute at Kent Place and at Thornwillow Press.

10

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

POV

MICHAEL OSOFSKY CO-FOUNDER AND CHIEF INNOVATION OFFICER, NETBASE

@mosofsky

Michael Osofsky co-founded NetBase 10 years ago and worked closely with Coca Cola, Procter & Gamble and Kraft Foods to pivot NetBase into the leading Social Analytics company it has become today. Michael has done work with Food, Beverage, Retail, Technology, Consumer and Sport companies and knows who ‘gets’ social. He loves to blend things using his favorite Vitamix blender and lives in San Francisco.

POV

DAVE HENDRICKS PRESIDENT, LIVEINTENT @davehendricks

Dave Hendricks has overall responsibility for Strategy, Marketing and Investor Relations. Prior to joining LiveIntent before its 2009 Series A, he was EVP of Operations at PulsePoint (then Datran Media), where he worked with LiveIntent Founder/CEO Matt Keiser and ran their ESP StormPost. Before all that, Dave ran global partnerships at Oracle, held senior roles at data management companies InfoUSA & Experian, and then pioneered email at ESP MessageMedia before joining the founding executive team at ExperianCheetahMail.

12

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

POV

FRANK MORGANO VICE PRESIDENT, SALES, TRIPLELIFT @fmorgano

Frank Morgano is a seasoned advertising executive with strong expertise in the rapidly evolving technology and media industries. As Vice President of Sales for native advertising pioneer, TripleLift, Morgano is tasked with building and managing a global sales team responsible for driving and attaining long-term revenue growth and delivering meaningful performance. As a frequent industry contributor and speaker, Morgano educates the market on the latest digital marketing trends and strategies. Before joining TripleLift, Frank served as SVP of Sales with Innovid, helping to significantly diversify the client base and grow revenues rapidly.

Previously, Morgano held key positions with DoubleClick, New York Times Digital, and founded and lead Endemic Media.

VIP

MARC JOHNSON CHIEF MARKETING OFFICER, RESONATE @resonatetweets

Marc Johnson is CMO of Resonate, the only company to apply human understanding to marketing interactions.

Marc was previously Global CMO of Experian Hitwise, and served as an Executive Vice President at social media monitoring firm BuzzMetrics (now a part of Nielsen). There he helped develop the first product, sales, and marketing plans. As Vice President of Product Development at the NPD Group, Marc created information products around convergence and the digital lifestyle for top consumer technology brands. At Jupiter Media Metrix, he was Senior Vice President, Marketing and Strategy, overseeing all product development as well as strategic PR and event programming.

14

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Agenda BRAND INNOVATORS LUXURY BRANDS THURSDAY, JULY 31, 2014

16

7:30 am

BREAKFAST — HOSTED BY BLOOMBERG

8:30 am

OPENING REMARKS

9:00 am

KEYNOTE — THE LUXURY PERSPECTIVE: LOOKING DOWN INTO THE FUTURE?

Jan-Patrick Schmitz, Former President and CEO, Mont Blanc North America

Starting in the early 2000, the luxury industry experienced dramatic change.

First, with the opening of China business skyrocketed. The Chinese consumer became the center of attention, in their home country and abroad. Then came ecommerce which disturbed traditional distribution principles of branded boutiques. During the global recession in 2008/2009, the luxury world was for a first time hit hard by an economic downturn. Since 2010 the industry experienced a strong comeback. Where will that lead? Some of the largest players recently reported negative growth. New brands are entering into the luxury world. Are we facing another disruption and the possibility of additional decline? How will brands react?

9:20 am

BUILDING A LUXURY BRAND IN THE DIGITAL ERA

Digital media and the Internet are rapidly transforming how luxury brands market themselves. From Baccarat to Bentley, Gucci to Gulfstream, and Rolex to Relais & Châteaux luxury brands are rapidly embracing digital video, social media, content marketing, mobile/tablets and other digital platforms to engage more closely with their consumers. Nevertheless, the exclusive nature inherent in luxury brands can sometimes create its own challenges for brand marketers in the luxury brands category. Learn how leading luxury brands are scoring big wins in digital.

Angela Gruszka, Director, Marketing and Communications, ABC Carpet and Home Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels of the World Jason John, Vice President-Online, Mobile, Social Marketing, Gilt Groupe George Smith, Digital Brand Marketing and Strategy, Rémy Cointreau

Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Acting CMO, Brand Innovators

Get Social: @Brand_Innovator #bisummit

Agenda 9:55 am KEYNOTE HEINEKEN OPENS ITS WORLD TO A SHIFTING LUXURY MARKET

Colin Westcott-Pitt, VP Marketing, Heineken, Heineken USA A veteran of Newcastle Brown Ale’s No Bollocks and Dos Equis Most Interesting Man campaigns, Colin Westcott-Pitt embarks on the history of the 150 year old premium beer brand and outlines how it has embraced recent changes within the global luxury macro-environment.

10:30 am POV — Dave Hendricks, COO, LiveIntent 10:50 am NETWORKING BREAK — HOSTED BY BLOOMBERG 11:05 am POV — ALWAYS BE THE FIRST TO KNOW WHAT GOES ON WITH YOUR BRAND!

Michael Osofsky, Co-Founder and Chief Innovation Officer, NetBase Learn about the power of LIVE content and how marketers can use technology to their advantage to answer new questions in new ways. Join Michael as he takes the LIVE Pulse ™ on some of your favorite brands and shares best practice ideas that drive marketing results you can measure.

11:30 am

KEYNOTE — Brian Solis, Principal Analyst, Altimeter Group, Author, Blogger, Keynote Speaker

12:00 pm POV — IMAGE IS EVERYTHING, UNDERSTANDING ADVERTISING FOR THE VISUAL WEB

Frank Morgano, Vice President of Sales, TripleLift Everyday, we’re seeing more and more publishers systematically move away from text-heavy layouts to leverage big, beautiful imagery as the focus of their sites. As the Visual Web becomes the new standard, these same publishers are forgoing banners and seeking more integrated native advertising experiences. As a result, graphically rich sites offer marketers the opportunity to engage their customers through high-touch images versus text-heavy, disruptive ad units. Learn how to transform your brand’s best visual content into simple, yet powerful messages to tell engaging stories in the new Visual Web landscape.

CONTINUED ON PAGE 16

www.Brand-Innovators.com

17

Agenda CONTINUED FROM PAGE 15

12:20 pm ROUNDTABLE — TARGETING THE LUXURY MARKET? “The rich are different from you and me.” — F. Scott Fitzgerald “Yes, they have more money.” — Ernest Hemingway Luxury brands were once the domain of the upper class. Thanks to an expanding global economy, for the better part of the past 50 years, however, wealthy individuals now come in all shapes and sizes and can be found in the four corners of the world. How do you maintain the exclusivity of your luxury brand and grow it at the same time? How do you maintain loyalty among your existing customers, while tapping a new generation of users and expanding into new markets in the Middle East and Asia? Scarcity may drive all markets, but how can you reconcile this with global expansion? Learn how leading brands continue to manage their growth, year in and year out.

Moderator: Marc Johnson, Chief Marketing Officer, Resonate Jill Heisler, Director-Prestige Marketing, Pernod Ricard Sarah Simon, Marketing Director, GrandLife Hotels

1:00 pm

18

LUNCH — HOSTED BY BLOOMBERG

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Speakers ANGELA GRUSZKA DIRECTOR, MARKETING AND COMMUNICATIONS, ABC CARPET AND HOME @AngelaGruszka

Angela Gruszka is a creative brand marketer, digital strategist and thought-leader with a passion for technology and innovation. She has over a decade of experience developing and implementing integrated marketing and communications strategies for design, fashion, and luxury brands. As the Director of Marketing and Communications for ABC Carpet & Home she leads cross-channel brand marketing and communication, bringing strategic insight, creativity, and guidance of innovative platforms and technology.

JILL HEISLER

DIRECTOR OF PRESTIGE MARKETING, PERNOD RICARD USA @JillHeisler78

20

BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman

As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content, tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators, he held marketing and business development positions in the executive search sector, forging relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.

JASON JOHN

VICE PRESIDENTONLINE, MOBILE, SOCIAL MARKETING, GILT GROUPE

Jill Heisler is the Director of Prestige Marketing at Pernod Ricard USA. She oversees key partnerships, events, national strategies, promotions, and market business plans for the prestige portfolio. Pernod Ricard USA is the number two spirits and wines purveyor in the world, with some of the most iconic brands — Absolut Vodka, Jameson Irish Whiskey, The Glenlivet, Tequila Avion, Royal Salute Scotch Whisky, Martell Cognac, and Perrier Jouet Champagne. Prior to Pernod Ricard, Jill spent 12 years in integrated luxury marketing at media brands including Forbes/Forbes.com, Travel + Leisure/Travel + Leisure.com, Oprah Magazine, and Harper’s BAZAAR.

Jason John joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles.

Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Speakers DEBBIE JOHNSEN

DIRECTOR, INTERACTIVE MARKETING – THE LEADING HOTELS OF THE WORLD

Debbie Johnsen is responsible for the overall digital marketing plan and eCommerce strategies for The Leading Hotels of the World. In 2013 Debbie led the team for a complete web redesign – from RFP process to launch. She has ownership of revenue goals with multi-million dollar budgets for paid search, display and remarketing. Debbie is also constantly seeking new international online distribution opportunities as well as developing global strategies with outside agencies. Working with in-house PR and Loyalty Marketing as well as outside vendors, she also manages social media campaigns and collaborates to develop customized online marketing programs.

GEORGE SMITH DIRECTOR, DIGITAL MARKETING, RÉMY COINTREAU USA @GeorgeGSmithJr

22

SARAH SIMON

MARKETING DIRECTOR, GRANDLIFE HOTELS @sabotagesarah

Sarah Simon is the Marketing Director at GrandLife Hotels. In her role at GrandLife, she oversees all digital and traditional marketing including the social media initiatives for Soho Grand & Tribeca Grand Hotel. While developing promotional programs to support and elevate the GrandLife Hotels brand, Sarah oversees creative initiatives and manages strategic partnerships. Prior to GrandLife Hotels, Sarah held marketing roles at the Soho House Group and Theory.

MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @marcsternberg1

George G. Smith Jr. is the leading digital brand marketer and Director of Digital Marketing for Rémy Cointreau USA, a luxury spirits provider.. He has a proven track record running digital, social media, and interactive marketing programs for Fortune 50 companies and iconic brands such as Pepsi, Walmart, and Rémy Martin. As an industry leader, he has appeared as a speaker on numerous occasions on the conference circuit: from SxSW, Ad:Tech, Blog World Expo, and in 2013 was named one of Brand Innovators 40 under 40.

Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology industries. Marc was President and COO of AlwaysOn, from 2007-2011, producing over 20 annual conferences in the digital media, clean technology and cloud computing sectors.

Earlier in his career he was the Vice President of Advertising sales for The Hollywood Reporter, driving revenue through the roof from 1989-2007.

Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Advisory Board MADHUR AGGARWAL

VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

DOUGLAS BUSK DIRECTOR, CONNECTIONS INNOVATION – GLOBAL CONNECTIONS THE COCACOLA COMPANY

24

B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

LASTON CHARRIEZ SVP MARKETING, WESTERN UNION

CHRIS CHESEBRO

CHARLIE COLE

ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA

CEO, THE LINE

ERICK DICKENS

JORGE FONTANEZ

VICE PRESIDENT, MARKETING, KING’S HAWAIIAN

VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTI

IAN GOMAR

DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Advisory Board KIRK HEINLEIN

SCOTT HUDLER

DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

JASON JOHN

ADAM KMIEC

VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP

SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

JOHN KOLLER

VICTOR LEE

VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

VP DIGITAL BRAND MARKETING, HASBRO

ELLIOT LUM VP STRATEGIC MARKETING, COLUMBIA RECORDS

MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER

26

Get Social: @Brand_Innovator #bisummit

PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

ANDREW MARKOWITZ

DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

www.Brand-Innovators.com

Advisory Board LIAM MCCARTEN

ASHWIN NATHAN

HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER

MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

MASON NELDER

MARC PATRICK

DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

SENIOR BRAND DIRECTOR, NIKE EAST

DEB RADCLIFF SENIOR VP MARKETING, WEST MARINE

UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

28

Get Social: @Brand_Innovator #bisummit

DAVID RUBIN HEAD OF BRANDS, PINTEREST

JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS

CHRIS THORNE

GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS

www.Brand-Innovators.com

Advisory Board CHRISTINE VERMES DIRECTOR, BRAND MARKETING, INTEL

GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE

WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV

COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA

Strategic Advisors

JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick

SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin

30

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Marquee Sponsor

Global business leaders turn to Bloomberg for breaking business news and analysis they can’t find anywhere else. Through print, television, online, mobile, radio and conferences, we cover the business world with more than 2,400 multimedia professionals in 72 countries. The editorial staff of each media platform leverages the innovation and scale of Bloomberg News, technology, analytics and distribution to provide unrivaled business and financial news coverage – and drive deeper engagement with the decision-makers who matter most.t @Bloomberg

Title Sponsors

AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world.

The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solution. @AOL

Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand.

Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery

www.Brand-Innovators.com

31

Title Sponsors

Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers.

Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward advocates. Brand advocates (including customers, fans, employees and influencers) can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. @dynamic_signal

Outbrain is the world’s largest content discovery platform, bringing personalized relevant online, mobile and video content to audiences while helping publishers understand their audiences through data.

Outbrain serves over 150 billion personalized content recommendations every month and reaches over 553 million unique visitors from across the globe. Outbrain’s expansion to some of the web’s largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, Times of India and Sky News. Founded in 2006, the company is headquartered in New York with a presence in U.S., U.K., Israel, Singapore, Japan and Australia. @Outbrain 32

Get Social: @Brand_Innovator #bisummit

NewsCred is the leading content marketing platform. Pairing cutting-edge software with world-class content, we transform brands into storytellers. NewsCred’s Content Marketing Cloud© provides the easiest end-to-end solution for content planning, creation, publishing and analytics. We provide unprecedented access to licensed content from over 4,000 publishers and original content from our award-winning journalist network. Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation.

Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka and is backed by FirstMark Capital, Mayfield Fund, IA Ventures and Greycroft Partners, among others. @NewsCred

Tongal is an open innovation platform that produces and distributes social video content.

Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal

Premiere Sponsors

Since 2008, Bitly has been committed to the power of the link. Privately held, based in NYC, Bitly shortens more than 1 billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, government organizations, educational institutions, non-profits and individual users.

Processing more than 6 billion clicks on those links per month, Bitly remains the leader in an optimal sharing experience, and continues to unveil new products while generating one of the most valuable proprietary datasets in the world today. @bitly

Gabfire Themes is a distinguished design and development studio providing a wide range of robust and functional WordPress themes.

Our themes are built for serious publishers who need powerful themes that are easy to manage, produce results, and are backed by a knowledgeable, hands-on support team. We build themes for the largest publishers on the web and apply that knowledge to our featurerich themes. Select a theme and publish your content or let us customize your website. For more information visit GabfireThemes.com. @GabfireThemes

NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!.

Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. to schedule a custom demo: www.netbase. com or email info@netbase.com @netbase

LiveIntent is an Email Innovator, proving that email is no longer about sending email by making the buying and selling of display ads within the email channel as easy and efficient as every other form of digital media. They are the first real-time ad server for email, powered by predictive optimization and targeting that is activated every time the email is opened.

With an exchange spanning thousands of newsletters that see over 65MM uniques in virtually every vertical, they stand as a gateway to a proprietary, highly engaged audience that, with an average performance 2-10x better than traditional web display, should to be the top priority of every brand that is serious about their digital marketing strategy. @LiveIntent

www.Brand-Innovators.com

33

Premiere Sponsors

34

Purematter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus.

As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @ BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred. @PureMatter

TripleLift is the native advertising platform built for the visual web. Leveraging pioneering ad and computer vision technology, TripleLift seamlessly integrates a brand’s most engaging images alongside contextually relevant content, across any device, at scale. Founded in 2012, TripleLift is credited with developing the first viable alternative to traditional banner advertising and introduced the industry’s first programmatic exchange for premium native inventory. The use of big, beautiful imagery to tell brand stories has delivered meaningful interaction and engagement for many of the world’s leading brands and publishers. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, and was a finalist in AdWeek’s Startup of the Year awards. @ TripleLiftHQ

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com