MARKETING
WOMEN
SHE IS THE
GATEKEEPER
HOSTED BY
APRIL 28, 2015 NEW YORK
Hello and ... Welcome to our inaugural edition of Brand Innovators Marketing to Women!
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
By now, everyone knows that women control 80 percent of household spending, which by some estimates represents upwards of $10 trillion in the U.S. alone. The real question that keeps us all up at night, however, is how do we connect in meaningful ways with the women who can buy from our brand? Fortunately for brand marketers — despite today’s diverse marketplace and complex economy — we are the beneficiaries of endless media and advertising technology options to identify, reach, and target women no matter where they are in the physical or online world. The most successful brand marketers today are embracing all of the new tools and emerging technologies available — including social media, mobile, content marketing, digital video advertising, marketing automation, and data and analytics — to engage with and build long-term relationships with female consumers that will trickle down to families of loyal users. Today, you will learn about the best practices and winning tactics employed by the foremost marketing and media professionals in the business, for reaching the most important and influential group consumers in America...women. Thank you to our speakers, sponsors and all of our Brand Innovators community members in the New York metropolitan area for participating at today’s event. And, a special shout-out to our friends at Time Inc. for hosting us! Enjoy the show and we look forward to seeing you, again, at Brand Innovators Brand Week in New York, June 8-12!
Marc Sternberg Co-Founder
Brandon Gutman Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Leora Rosenberg Program Director
Maria Sekar
Program Director
Taylor Cohen
Program Director
Marc Sternberg Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
Chief Technology Officer
Alexander Kanish
Business Development Manager
Martina Suess Program Director
Negeen Amuzegar Marketing Coordinator
Parker Johnson
Marketing Coordinator
What’s Inside
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LETTER FROM THE FOUNDERS ........................................
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VIP SPEAKERS .................................................................
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AGENDA .............................................................................
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SPEAKERS ........................................................................
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ADVISORY BOARD ...........................................................
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STRATEGIC ADVISORS ....................................................
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SPONSORS ......................................................................
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Host
TED RUBIN
ACTING CMO, BRAND INNOVATORS, SOCIAL MARKETING STRATEGIST, BRAND EVANGELIST AND AUTHOR @TedRubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January 2015. Connect with Ted at TedRubin.com.
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Opening Remarks
EVELYN WEBSTER EXECUTIVE VICE PRESIDENT, TIME INC Evelyn Webster is an Executive Vice President of Time Inc., one of the largest media companies in the world. In the U.S., she oversees the business operations and strategy for more than 25 award-winning brands that reach nearly 200 million consumers in print and desktop, including 42 percent of the women in the U.S. The brands are All You, Coastal Living, Cooking Light, Departures, Essence, Food & Wine, Fortune, Golf, Health, InStyle, People en Espaùol, StyleWatch, Money, MyRecipes.com, Real Simple, Southern Living, Sunset, Sports Illustrated, This Old House, Time, and Travel + Leisure. Since joining the company as Executive Vice President in 2011, Webster, a native of England, served as Group President of the former Time Inc.’s Lifestyle Group. Previously, Webster was CEO of Time Inc. UK (formerly IPC Media), beginning in January 2009. During her time at Time Inc. UK, Webster launched three of the most successful new brands of the past decade: Look, Pick Me Up, and www.goodtoknow.co.uk.
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Success Story
ANNMARIE SUAREZ-DAVIS VICE PRESIDENT, FROZEN FOODS MARKETING AND INNOVATION AT KELLOGG COMPANY As Vice President, Frozen Foods Marketing and Innovation at the Kellogg Company, AnneMarie Suarez-Davis is responsible for directing all marketing strategy, brand development, innovation plans and integrated communications for Eggo, MorningStar Farms and Special K Flatbread Breakfast Sandwich brands. Prior to her current role, AnneMarie was Senior Director, Pringles Global Marketing, where she was responsible for leading and developing all marketing and innovation plans globally for Pringles. AnneMarie joined Kellogg Company in June, 2000 as an Associate Brand Manager. Prior to joining Kellogg AnneMarie worked at Johnson & Johnson in the Consumer Products division. AnneMarie Suarez-Davis was named among the Brand Innovators 2015 Top 50 Women in Brand Marketing.
JON SUAREZ-DAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY Jon Suarez-Davis is Vice President, Global Media and Digital Strategy at Kellogg Company. In this role, he is responsible for global media strategy and all forms of digital marketing – consumer and shopper. Jon leads an internal center-ofexcellence team focusing on building integrated marketing services capabilities that enhance the effectiveness of marketing investment. Jon Suarez-Davis joined Kellogg Company as Senior Director, Global Digital Strategy in October, 2009. A new role in the organization, Jon was charged with building digital marketing capabilities and best-practices across paid, owned and earned channels. Prior to joining Kellogg, Jon was SVP, Digital Strategy at Leo Burnett. Jon was a member of the leadership team responsible for the global Kellogg account. Before Leo Burnett, Jon played a leadership role in building Biggs|Gilmore – now VML – into one of the most awarded and recognized digital agencies in North America. Jon earned a bachelor’s degree with honors in communications from Northwestern University and is a graduate of the Direct Marketing Institute at DePaul University, Charles H. Kellstadt Graduate School of Business.
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Success Story
KATHRYN SHEAFFER SENIOR ASSOCIATE BRAND MANAGER, MONDELEZ INTERNATIONAL Kathryn Sheaffer is the Senior Associate Brand Manager on RITZ at Mondelēz International (formerly Kraft Foods). Her current role includes strategy development on two growth opportunity platforms and an innovation project with a focus on Millennial consumers. In her previous role in the gum category Kathryn led key strategy initiatives including the launch of two products in partnership with Shaun White and the brand’s collaboration with Waze through the Mobile Futures program. Kathryn joined Mondelēz International after a successful tenure working within the premium coffee category, all while completing her MBA at NYU Stern. She is originally from Texas and worked for News Corp prior to moving to New York.
Fireside Chat
LYNN VOJVODICH EXECUTIVE VP AND CHIEF MARKETING OFFICER, SALESFORCE.COM Lynn Vojvodich has developed and led growth and innovation strategies for more than 20 years, primarily in the enterprise software industry. As CMO of Salesforce, Lynn leads the global marketing organization and is responsible for driving market leadership, global awareness, demand generation, strategic events and communications for salesforce.com. Previously, Lynn was a Partner at Andreessen Horowitz where she worked with portfolio companies on their go-to-market strategy and with Forbes Global 2000 CIOs and CMOs on their innovation agenda. In prior years, she served as CMO at Terracotta, a leader in Big Data Management. She also led Enterprise Marketing, Strategy and Planning at Microsoft, held several leadership roles at BEA Systems and was a management consultant at Bain & Company. Lynn is the Founder of Take3, a marketing strategy firm that specializes in B2B Marketing for clients such as IBM, Microsoft and Verisign, as well as early stage start-ups.
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Success Story
JESSICA ODENBACH SOCIAL MEDIA MANAGER, QUAKER, PEPSICO
@JessiO
Jessica “JessieO” Odenbach manages the Social Media for Quaker at PepsiCo focusing on the owned platforms and paid media. She also strives to interject social learnings and growth opportunities within the PepsiCo family. Since 2006, she has been an active member of the digital marketing community in Chicago working at well-known agencies such as Ogilvy & Mather and Critical Mass as well as startups such as Groupon. Jessi received her bachelor’s degree in Journalism from Indiana University with a second concentration in vocal performance.
ELENA PARLATORE SENIOR MANAGER, DIGITAL AND SOCIAL MEDIA, QUAKER FOODS, PEPSICO @eparlatore
Elena Parlatore leads the Digital team for Quaker Foods & Snacks– perhaps one of the most iconic and loved food brands. She develops long-term strategic planning for web, mobile, social, e-commerce and paid media as well as directs execution in the near term. Elena started her career with America’s first advertising agency – N.W. Ayer & Partners – on the KitchenAid account. She followed the brand to Saatchi & Saatchi and two years later to Whirlpool Corporate Headquarters. Momentum drove her to Digitas, working in both the Boston and Chicago offices, where she managed the Sara Lee, Disney and Kraft accounts. Elena seized the opportunity to work on-site at Kraft leading breakthrough digital experiences such as the Jell-O interactive vending machine, mood meter digital billboard and the re-launch of Mr. Peanut. She holds a bachelor’s degree from Cornell University in Communication
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Agenda TUESDAY APRIL 28, 2015 TIME INC., NEW YORK
8:45 am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators Host: Ted Rubin, Social Media Strategist, Author of Return on Relationship, Acting CMO, Brand Innovators
9:10 am
OPENING REMARKS
Evelyn Webster, Executive Vice President, Time Inc.
9:20 am
THE $10 TRILLION GATEKEEPER: NEW STRATEGIES FOR CONNECTING WITH WOMEN IN 2015 AND BEYOND By now everyone knows women control 80 percent of household spending, which by some estimates represents upwards of $10 trillion in the U.S. alone. The real question is, how do we connect in meaningful ways with the women who can buy from our brand? In today’s diaspora among the tribes and types of women we can define and target, we’re the benefactors of endless media and technology options to reach them no matter where they are in the world or online. But those same opportunities are wrought with as many challenges to identify scalable and flexible tools to embrace the female consumer in a meaningful ways that will trickle down to families of loyal users. Brand Innovators – Marketing to Women addresses the emerging trends and provides new frameworks around how to engage today’s dynamic female consumer. In this opening session that will set the agenda for the day, you will learn from the foremost experts, who will share their pro tips and winning tactics. Moderator: Louise Doorn, Chief Marketing Officer, Dstillery Susan Allen, Senior Director, Brand Management, Schwan’s Consumer Brands Cindy Chen, Global Head of eCommerce, Mondelēz International Diane Scott, Chief Marketing Officer, Western Union
CONTINUED ON PAGE 18 16
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Agenda 9:45 am
JOINT PRESENTATION: L’EGGO MY EGGO – THE RELEVANCE OF WAFFLES IN A SHARING ECONOMY Kellogg’s Eggo, one of the most valuable food brands in North America, had been struggling to connect and stay relevant with consumers. Despite fantastic food the whole family loves and a fondly recalled tagline in L’Eggo My Eggo, the brand lacked a point of view and an idea that was relevant to today’s modern families. Our challenge was to bring new meaning to our iconic tagline and create a marketing idea to re-engage families with our beloved Eggo brand, thus ensuring a continued seat at the family breakfast table. In today’s culture where people share everything, we found a perfect opportunity to celebrate Eggo, the one thing that remains too delicious to share. L’Eggo My Eggo! AnneMarie Suarez-Davis, VP, Frozen Foods Marketing and Innovation, Kellogg Company Jon Suarez-Davis, VP, Global Media & Digital Strategy, Kellogg Company
10:10 am
WOMEN ON THE MOVE: EMPLOYING NEW TARGETING STRATEGIES & TECHNOLOGIES TO REACH THE MILLENNIAL MOM From millennial mommies to cord-cutters and multi-screen consumers, women are moving targets – both literally and figuratively. Once elusive and hard to pin down, new advances in mobile marketing and programmatic advertising let marketers target these mobile women at scale with a high degree of granularity and some relative assurance of viewability, engagement and brand lift. How do you reach unreachable women? This session will give deep strategy insights from leading brands that are already making it happen. Moderator: Lisa Joy Rosner, Chief Marketing Officer, Neustar Amy Avitabile, VP Integrated Marketing, Toys “R” Us Shaun Nichols, Vice President Integrated Content Marketing, Dr Pepper Snapple Group, Inc. Marci Raible, Director, Global Media, Campbell Soup Company Carly Rosenberg, Chief Marketing Officer, Bluefly
10:45 am NETWORKING BREAK — HOSTED BY TIME INC. CONTINUED ON PAGE 20
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Agenda 11:05 am SOCIAL AND INFLUENCER MARKETING: STILL A CRUCIAL STRATEGY FOR REACHING WOMEN With YouTube surpassing cable viewership, following consumer audiences across every screen means having an integrated media strategy that wields real social influence. You have to pay to play. From makeup to music, on YouTube, Twitter, Vine, Snapchat, and more, campaigns need bloggers and influencers to speak for their brands. But how do you find the right, authentic influencer whose voice can truly represent your product or brand? This panel will feature top channels and influencers to showcase how innovative brands are approaching social media and influencer marketing. Moderator: Deidre Bounds, Chief Operating Officer, Ignite Social Media Christine Bender, SVP Marketing & Communications, Armani Exchange Sarah Choi, SVP, & GM, Global Digital, Marc Jacobs Susan Hammes, VP-Social Media Marketing, American Express Beth Reilly, Senior Director, Head of Digital & Social Marketing – Americas Region, Barilla Group
11:35 am SUCCESS STORY — THE STORYTELLERS: NEW VOICES OF THE TWILIGHT SAGA Erin Fredman, Head of Creative Strategy, Tongal
12:00 pm THE NEW STORYTELLING TECHNIQUES: CONTENT THAT RESONATES WITH HER What do P&G, L’Oreal and Colgate know about storytelling in advertising? Turns out, quite a lot. From recipes to makeup and oral hygiene tips, brands are creating some of the most compelling content online and native advertising is allowing them to deliver it in highly snackable form to their audiences while boosting brand loyalty and exposure. When consumers find content marketing unaided, brand awareness increases by 40 percent; brand consideration grows 31 percent and tagline recognition increases by 100 percent. This panel will present new insights and case studies about how content marketing and native advertising are combining to become a growing storytelling tool for consumer marketers. Moderator: Michael Sadicario, Chief Revenue Officer, Storyful Erin Cast, Vice President, Marketing Garnier Hair Care, L’Oreal Paris Andrew Eis, Equity Lead Lysol, Europe & North America, Reckitt Benckiser Elyssa Gray, Head of Creative and Media, Citibank Mary Beth Laughton, SVP & GM, eCommerce and Digital Marketing, Sephora CONTINUED ON PAGE 22 20
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Agenda 12:30 pm LUNCH — HOSTED BY TIME INC. 1:30 pm FIRESIDE CHAT— DEVELOPING THE NEXT GENERATION OF LEADERS: A BRAND’S ROLE IN ENCOURAGING WOMEN TO PURSUE STEM CAREERS AND LEADERSHIPS POSITIONS Lynn Vojvodich, Chief Marketing Officer, Salesforce.com Interviewer: Abbey Klassen, Director, Corporate Development and Strategy, Americas, Dentsu Aegis Network
2:00 pm TIME INC. EDITORS PANEL Introductions: Lynne Biggar, Executive Vice President of Consumer Marketing and Revenue, Time Inc Moderator: Pattie Sellers, Senior Editor at Large, Fortune; Executive Director of Fortune Most Powerful Women Summit and Live Content, Time Inc. Michelle Ebanks, President, ESSENCE Communications and People En Espanol Nancy Gibbs, Editor, TIME Karen Kovaks, Group Publisher, PEOPLE, and Entertainment Weekly Kristin van Ogtrop, Editor, Real Simple Gail Simmons, Special Projects Director, Food & Wine
3:00 pm SUCCESS STORY — RITZ BITS AND PEAR: MARKETING THAT MATTERS Kathryn Sheaffer, Senior Associate Brand Manager, Mondelez International Amish Tolia, Co-Founder & Chief of Strategy, Pear In this case study, find out how Ritz Bits and Pear — a company that connects brands and grassroots groups seeking sponsorship — formed a partnership to drive meaningful consumer engagement and business results in a way that truly matters, not just for each other, but for target consumers and youth soccer programs who became #RitzBitsTeams. Learn how Ritz Bits scaled grassroots programming in an accountable and efficient way.
3:25 pm KEYNOTE — WHAT MAKES A COMPELLING STORY
Eric Cohen, Executive Editor and CMO, Macaroni Kid Eric will share key take aways and actionable insight on the power of storytelling for businesses and brands, as well as exploring exactly what makes storytelling so compelling.
3:45 pm NETWORKING BREAK — HOSTED BY TIME INC. CONTINUED ON PAGE 24 22
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WHAT MOTIVATES THE WORLD'S CONSUMERS? GET THE FULL BRAND PASSION REPORT: LUXURY BRAND RETAILERS AT NETBASE.COM.
THE LEADING SOCIAL BUSINESS PLATFORM
Agenda 4:05 pm
SUCCESS STORY — PINTEREST: MARKETING WITH MEANING
Pinterest is a marketing game-changer—52% of daily Pinners use it to guide in-store purchases —it’s the #1 platform for visual content discovery. Consumers are using it to plan for the future – whether it’s for a new home, the latest beauty/ fashion trends, a growing family, or simply what’s for dinner. Ahalogy and Pepsi Quaker share learnings, best practices and case studies that will help your brand succeed on the fastest growing content marketing platform for women. Moderator: Bob Gilbreath, Co-Founder, Ahalogy Jessica Odenbach, Social Media Manager, Quaker, PepsiCo Elena Parlatore, Senior Manager, Digital and Social Media, Quaker Foods, PepsiCo
4:25 pm
ROUNDTABLE DISCUSSION — TOP TAKEAWAYS FROM THE BRAND INNOVATORS TOP 50 WOMEN IN BRAND MARKETING
We’ll cover a range of topics, technologies and trends throughout the conference, but which ones do the top female brand marketers love most? Find out during this high-powered concluding roundtable session, where members of the Brand Innovators Women to Top 50 Women in Marketing Class of 2015 will share their insights and key takeaways from the day and place bets on the most impactful tools and tactics for marketing to women in 2015 and beyond. Moderator: Andrea Sullivan, Chief Marketing Officer, Interbrand Lisa Cochrane, SVP-Marketing, Allstate Insurance Jeannine Haas, Chief Marketing Officer, Avis Budget Group Denny Post, EVP, Chief Concept Officer, Red Robin Lisa Joy Rosner, Chief Marketing Officer, Neustar
5:00 pm
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BRAND INNOVATORS COCKTAIL RECEPTION — HOSTED BY TIME INC.
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Speakers SUSAN ALLEN
DANA ANDERSON
SENIOR DIRECTOR, BRAND MANAGEMENT, SCHWAN’S CONSUMER BRANDS @BrandedSusan
CMO, MONDELĒZ INTERNATIONAL
Susan W. Allen is a Senior Director, Brand Management at Schwan’s Consumer Brands. She has spent her career revitalizing brands in public and private organizations, CPG and retail environments. At Schwan’s she is delivering double-digit growth within an operational turnaround, managing P&L, leading brand positioning and strategy, and guiding product innovation. Susan started her marketing career at General Mills. At ConAgra, Susan delivered over 50% growth to declining snack brands, and established the industry-leading digital and social media platform for Slim Jim. Susan received a degree from Howard University, and an MBA from UCLA. She lives in Minneapolis.
AMY AVITABILE
CHRISTINE BENDER
VP INTEGRATED MARKETING, TOYS “R” US
SVP MARKETING & COMMUNICATIONS, ARMANI EXCHANGE
As Vice President, Integrated Marketing Communications, Toys“R”Us, U.S., Amy Avitabile is responsible for developing and implementing a strategic marketing communications plan for the company’s portfolio of brands, including Toys“R”Us, Babies“R”Us and FAO Schwarz. In addition to marketing Amy oversees digital marketing and brand experience, customer relationship management and loyalty programs. Prior to joining the company, she spent 19 years at Lord & Taylor, most recently with its parent company Hudson Bay Company as SVP Marketing. Amy has a BA from the Fashion Institute of Technology and an MBA from Fordham University. 26
Dana Anderson oversees Mondelēz International’s global portfolio of advertising, media and marketing partners. In this capacity, she has re-crafted its agency roster, adding boutiques and hot shops, while simultaneously fostering new ways of working. Dana was named one of the 100 Most Influential Women in Advertising by Advertising Age because of her reputation for leading agency and client teams to a better place from both sides of the table. Before joining Kraft Foods, now Mondelēz International, she had a successful agency career at DDB, FCB, JWT and Y&R. Dana Anderson was named among the Brand Innovators 2015 Top 50 Women in Brand Marketing .
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Christine Bender joined Armani Exchange in 2013 as the SVP of Marketing and Communications, overseeing all aspects of marketing and public relations initiatives for the company. Prior to Armani Exchange, Christine spent over three years at Digitas as a VP/Account Director leading integrated marketing programs for clients American Express and Uniqlo. A campaign she led to support the launch of the Uniqlo San Francisco store—Lucky Cube with Maru— received the 2013 Silver Clio for Branded Entertainment and the 2013 Webby People’s Voice Award for Retail. Earlier, Christine held marketing and creative services roles at brands including J. Crew, Calvin Klein, Kenneth Cole and American Eagle.
Speakers LYNNE BIGGAR
DEIDRE BOUNDS
EXECUTIVE VICE PRESIDENT, CONSUMER MARKETING AND REVENUE, TIME
CHIEF OPERATING OPERATING OFFICER, IGNITE SOCIAL MEDIA
Lynne Biggar was named Executive Vice President, Consumer Marketing + Revenue of Time Inc. in October 2013. In this role, she oversees marketing to consumers for all Time Inc. brands across all channels. She also supervises direct marketing company Synapse, retail specialist Time Inc. Retail, and book publisher Time Home Entertainment Inc. She joined Time Inc. from American Express where she spent more than 20 years. Lynne holds a BA in International Relations from Stanford University and an MBA from Columbia University.
CINDY CHEN
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Deidre Bounds, Chief Operating Officer for Ignite Social Media, manages the Client Services, Consumer Insights and Analytics, Finance Talent teams as well as general agency operations for the company. Deidre has nearly 20 years of agency experience, most recently as Managing Partner of Brogan & Partners, the sister agency that Ignite spun out of in 2007.
SARAH CHOI
GLOBAL HEAD OF ECOMMERCE, MONDELĒZ INTERNATIONAL
SVP, & GM, GLOBAL DIGITAL, MARC JACOBS
Cindy Chen is Global Head of eCommerce for Mondelēz International. She brings 15+ years of brand business leadership across North America and in Asia Pacific. Cindy joined Kraft Foods Group (now Mondelēz International) in 2009 as the Marketing Director for JELL-O. In 2011 Cindy joined the US OREO team as the Marketing Director, driving double-digit results on both top and bottom line through campaigns like OREO “Daily Twist,” and she originated the idea for Oreo’ s first appearance during the NFL Super Bowl. In 2014, Cindy was Global Head of Innovation for the Gum Portfolio. Previously, she worked at both General Mills and Reckitt Benckiser. Cindy is originally from Shanghai.
Sarah Choi is currently the Senior VP/GM for global digital/e-commerce for Marc Jacobs International, where she leads all e-commerce and digital marketing/social efforts, reporting to the CEO. Prior to Marc Jacobs, Sarah was the VP of Beauty Insider/Loyalty at Sephora. Earlier, she was VP of global-ecommerce for Dockers where she managed all of Dockers digital efforts as well as rolled out Dockers.com internationally. Prior to that Sarah led global strategy for Levi Strauss and Company. She has worked at McKinsey & Company in Seoul and Singapore, KPE (acquired by Qualcomm) where she launched Beauty.com, and UBS Painewebber. Sarah has an MBA from Harvard and a BA from Dartmouth College.
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MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last two years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Speakers LISA COCHRANE
ERIC COHEN
SVP MARKETING, ALLSTATE INSURANCE
EXECUTIVE EDITOR AND CMO, MACARONI KID @macaronidad
Lisa Cochrane began her career in advertising as a trainee for Ogilvy & Mather and spent 13 years there rising to senior officer. After working in shopper and marketing services at Schwarz Worldwide (now IMS/Omnicom) and directing corporate relations for Northwestern University, she joined Allstate in 2000. As SVP Marketing for Allstate, Lisa is best known for challenging insurance advertising convention with the popular “Mayhem” advertising campaign that reminds people you get what you pay for. She built on Allstate’s longstanding message of “Good Hands” (well known for actor Dennis Haysbert’s reassuring presence). Lisa Cochrane is among the Brand Innovators 2015 Top 50 Women in Brand Marketing.
Eric Cohen is one of three founders of Macaroni Kid LLC, hyper-local weekly e-newsletters published in dozens of communities from Manhattan to San Diego (and beyond) that focus on kids and family events. An experienced sales and marketing executive with an extensive start-up and management background, Eric serves as the Chief Marketing Officer and Executive Editor for the company. When he’s not working Eric is busy being a climber, crossfit junkie and chief Dad.
LOUISE DOORN CMO, DSTILLERY @doorn
Louise Doorn joined Dstillery as Chief Marketing Officer in November 2014. She brings 15 years of digital marketing experience from various roles throughout Europe, Asia, and the US. Prior to joining Dstillery, Louise led Social Media at JPMorgan Chase with responsibility for the firmwide social media strategy and engagement solutions for 30+ million customers. Before that, Louise worked for her own consultancy firm, ContentConnect, and on the corporate and agency side for companies such as AOL, Rabobank, Samsung, and Philips. She holds an M.A. in New Media from the University of Amsterdam and a B.B.A. from the Amsterdam School of Business. 30
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MICHELLE EBANKS PRESIDENT, ESSENCE COMMUNICATIONS AND PEOPLE EN ESPANOL
Michelle Ebanks is President of Essence Communications Inc. and President of People en Español, responsible for advancing Time Inc.’s businesses within the nation’s fastest growing population segments: AfricanAmericans and Hispanics. As President of Essence Ebanks leads the number one media and communications company dedicated to African-American women with a total brand reach of 13.4 million. She oversees the company’s portfolio, which includes ESSENCE magazine, ESSENCE.com; and the annual ESSENCE Festival, one of the largest live events in the world attracting more than 550,000 attendees to New Orleans in July.
Speakers ANDREW EIS
EQUITY LEAD LYSOL, EUROPE & NORTH AMERICA, RECKITT BENCKISER @TheEisman Andrew Eis is a Senior Brand Manager at Reckitt Benckiser, with 5 years of experience building brands in the Household Cleaning and Oral Care categories. Over that time, he has excelled at identifying consumer insights and leveraging them across a brand range of mediums. Andrew is currently responsible for leading Lysol, the largest Household Cleaning brand at RB. Previous to his role on Lysol, he managed a diverse portfolio of ten RB brands, including Rid-X, Easy Off, & Lime-A-Way. Andrew received a BS in Finance from Rutgers University and an MBA from Michigan’s Ross School of Business.
NANCY GIBBS EDITOR, TIME @nancygibbs
Nancy Gibbs is the Editor of TIME, which has more than 60 million readers worldwide. She oversees the domestic, international and tablet editions of the magazine, TIME.com, TIME mobile and TIME for Kids. Gibbs was named TIME’s 17th managing editor on September 17, 2013. She is the first woman to hold the position. Gibbs is one of the most published writers in the history of TIME, having been an essayist and lead writer on virtually every major news event of the past two decades, including four presidential campaigns and the September 11 attacks. She graduated from Yale summa cum laude, with honors in history, and has a degree in politics and philosophy from Oxford. 32
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ERIN FREDMAN SENIOR VP, CREATIVE STRATEGY, TONGAL
Erin Fredman is Senior VP of Creative Strategy at Tongal, a creative social platform for brands and a meritocracy for talent. At Tongal, Erin is responsible for spearheading content development and production, and leading the world’s largest advertisers and agencies into exciting new possibilities by leveraging Tongal’s distributed workforce model to create shareable content for the digital space. In her past life, Erin was a Film Executive for Ron Howard and Brian Grazer’s Imagine Entertainment, an Advertising Account Executive for Universal Studios Hollywood & CityWalk, a Media Buyer at Carat for the LA/SF markets, and she did Social Media for Warner Bros new releases.
BOB GILBREATH CO-FOUNDER, AHALOGY @mktgwithmeaning
Bob Gilbreath is Co-Founder and President of Ahalogy, a Pinterest marketing company that works with companies such as P&G, Kraft and Kellogg’s. Previously, Bob was a partner at digital agency Bridge Worldwide, acquired by WPP. Post-acquisition, Bob became Chief Strategy Officer of POSSIBLE. Bob is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning (McGraw-Hill). His career started in marketing at Procter & Gamble, where he launched Mr. Clean Magic Eraser. Bob has an MBA in Marketing from NYU/Stern and a BA in Economics from Duke University.
Speakers ELYSSA GRAY HEAD OF CREATIVE AND MEDIA, CITIBANK
Elyssa Gray is responsible for strengthening the Citi brand and building customers’ trust and loyalty. In this role, Elyssa manages Citi’s advertising campaigns and media investment strategy for all of the US Consumer Banking businesses—credit cards, retail bank, small business, commercial and mortgage, with a focus on driving brand metrics and organic growth. She has championed the brand’s digital transformation and leadership, creating industry best in class digital programs. Prior to joining Citi, Elyssa was the Head of Global Media and Creative for Visa Inc. where she was responsible for leading global media strategy and creative production for the U.S.
BRANDON GUTMAN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators Summit, Brandon Guttman develops premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where contributions have been featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with the most influential brand marketers and technologists in our industry.
JEANNINE HAAS
SUSAN HAMMES
CMO, AVIS BUDGET GROUP @jninehaas
VP-SOCIAL MEDIA MARKETING, AMERICAN EXPRESS @susanita96
Jeannine Haas is responsible for developing and executing strategic marketing for the Avis Budget Group, including global branding, advertising, customer relationship management, new product development and loyalty. She manages all marketing channels for distribution and customer communications. Jeannine and her team drive acquisition, retention and improvements to customer contribution to support the company’s revenue goals. Prior to Avis, Jeannine spent 12 years with American Express. She began her career at Ford Motor Company in marketing and business development .
Susan Hammes oversees social media strategy, content and digital brand engagement for American Express with a focus on providing Card Members and prospects unique and unparalleled experiences via the social web. Working at the cutting edge of social commerce, Susan was responsible for significant growth of the brand’s social fan base through engaging digital programs, such as marketing for AmexSync. Susan’s strategic insights and focus on innovation were instrumental in developing the #PassionProject, a social content program designed to celebrate Doers and Makers from social communities by empowering them with the support of American Express Membership.
www.Brand-Innovators.com
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Speakers ABBEY KLASSEN
DIRECTOR, CORPORATE DEVELOPMENT AND STRATEGY, AMERICAS, DENTSU AEGIS NETWORK @amklaassen In her role as Director of Corporate Development and Strategy for the Americas at Dentsu Aegis Network, Abbey Klassen is responsible for driving the development strategy of the organization’s operating model across the Americas, including its strong portfolio of brands, helping to shape the network’s acquisition strategy and core capabilities. She is charged with assessing the business landscape and identifying new strategic opportunities. Abbey joined Dentsu Aegis Network after nearly 10 years with Advertising Age, where she was most recently Associate Publisher, Editorial and Audience.
MARY BETH LAUGHTON
SVP AND GM, E-COMMERCE AND DIGITAL MARKETING, SEPHORA Mary Beth Laughton is the SVP, E-commerce at Sephora overseeing the .com business/P&L, including merchandising, digital marketing, site experience, call center/operations, production, strategy and international functions. Prior to Sephora, Mary Beth worked at Nike in Portland, OR. During her 8+ years at Nike, she held a variety of strategy, merchandising and e-commerce roles at Nike and for Nike’s subsidiary brands including Converse and Cole Haan. Prior to that, Mary Beth worked as a consultant for McKinsey & Company in Chicago, her hometown. She is a graduate of Indiana University and Harvard Business School.
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KAREN KOVACS GROUP PUBLISHER, PEOPLE, AND ENTERTAINMENT WEEKLY @karenkovacs Karen Kovacs was named Publisher of People in 2010 shortly after being named Vice President & Associate Publisher, Sales, of People in February 2010, where she continues to oversee advertising sales for People magazine and People Digital. Since joining Time Inc. in 1992, Kovacs has served in various roles at People (most recently as Associate Publisher, Sales), People.com, and Teen People (Eastern Advertising Director). She began her career at Ogilvy & Mather in 1987, where she held various roles for five years including Media Planner. Kovacs graduated from Cornell University.
SHAUN NICHOLS DIRECTOR OF BRAND DESIGN, DR PEPPER SNAPPLE GROUP, INC. Shaun Nichols is the Director of Brand Design at Dr Pepper Snapple Group, Inc. Her key responsibilities include developing content strategies for such iconic brands like Dr Pepper, 7UP, Snapple, Mott’s Canada Dry and many more. Her role also includes agency management and consumer content creative development. Shaun has been with DPSG for 18 years in a broad variety of roles including sales, shopper marketing and brand management. Prior to joining DPSG she worked in advertising for Ogilvy and Mather in NYC on Pepperidge Farm, Campbell’s Soup and Hardee’s Foods. Shaun Nichols was named among the Brand Innovators 2015 Top 50 Women in Brand Marketing.
Speakers DENNY POST CMO, RED ROBIN
Denny Post leads the combined Menu and Marketing Team for Red Robin and serves with five others on CEO Steve Carley’s executive leadership team. Red Robin serves America’s best burgers in a casual, fun environment that’s great for diners of all ages. She is a member of the Boards of Directors for the Blue Dog Bakery, Prosperity Organic Foods, Inc. and planetHS. Denny Post was named among the 2015 Brand Innovators Top 50 Women in Brand Marketing.
BETH REILLY
SENIOR DIRECTOR, HEAD OF DIGITAL & SOCIAL MARKETING – AMERICAS REGION, BARILLA GROUP As Senior Director of Digital and Social Marketing for the Americas Beth Reilly leads a team of professionals at Barilla in four key regions to develop best in class digital strategies, programs and partnerships. Prior to joining Barilla, Beth was responsible for all Global Digital Strategy for Mondelēz International. In this role, she was responsible for developing the global strategy for brands like Oreo, Trident and Cadbury Dairy Milk. Prior to Mondelez, Beth led Digital and Social Marketing for Kraft Foods. Earlier, Beth worked on the McDonald’s Global Happy Meal Program, at Universal Studios in Corporate Marketing and Partnerships and at Leo Burnett Worldwide on Blue Chip brands like McDonald’s, Kellogg’s and The Walt Disney Company.
MARCI RAIBLE
DIRECTOR, GLOBAL MEDIA, CAMPBELL SOUP COMPANY
Marci Raible joined Campbell in February 2013 as the Director of Global Media, leading paid media and analytics for the organization. In her role, Marci sets the strategic direction for all paid media (analog & digital), from strategic plan development through activation and optimization. Campbell is Marci’s first foray into Consumer Packaged Goods. Her previous experience includes Bank of America, where she led paid media and integrated communications planning. Prior to that, she spent time at BellSouth and AT&T. Marci began her career at BBDO Worldwide in Atlanta. She graduated from Penn State University with a BS in Marketing.
CARLY ROSENBERG CHIEF MARKETING OFFICER, BLUEFLY
Carly Rosenberg is a 14-year veteran of digital commerce and marketing, successfully leading the strategic marketing initiatives at specialty retail firms since 2000. Carly is currently the Chief Marketing Officer at Bluefly where she oversees marketing, creative and site experience. Prior to Bluefly, Carly was the Vice President of Ecommerce Marketing at ANN INC., the parent company of Ann Taylor and LOFT, where she oversaw digital marketing and product photography for AnnTaylor.com and LOFT.com. Carly held similar roles at J.Crew, Saks Fifth Avenue and Sur La Table. Carly graduated from the Tuck School of Business at Dartmouth College and Colorado College and is a mother of three young children. www.Brand-Innovators.com
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Speakers LISA JOY ROSNER
CHIEF MARKETING OFFICER, NEUSTAR @lisajoyrosner With more than two decades of experience building brands, creating rapid revenue growth and initiating high value partnerships, Lisa Joy Rosner leads Neustar’s marketing efforts to drive strategic growth and expansion across the company’s diverse product portfolio. Lisa is an award-winning and patent-holding CMO with experience launching and/or turning around enterprise software companies in Cloud, Social Business, Analytics and E-Commerce markets.She has successfully re-branded four companies and launched three companies creating $1.5 billion in market cap. Earlier, she was CMO at social intelligence company NetBase, where she worked with five of the top 10 CPGs to transform their approach to real-time marketing and research.
DIANE SCOTT
CHIEF MARKETING OFFICER, WESTERN UNION
As Chief Marketing Officer for Western Union, Diane Scott is focused on developing new products and services for consumers and businesses to increase consumer loyalty and retention, attract new consumers and obtain a higher share of wallet. Additionally, Diane is responsible for leading strategic global marketing development, including brand strategy, customer segmentation, marketing communications, customer experience and analytics. She is based in Englewood, Colo. Scott has worked at Western Union since 2001. Prior to working at Western Union, Scott held roles at US West Dex, Izodia Corporation and McClain Finlon Advertising. 36
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MICHAEL SADICARIO CHIEF REVENUE OFFICER, STORYFUL @MrSadi
Michael Sadicario joined Storyful in August, as the company’s first Chief Sales Officer, based in New York. He was promoted to his current position in December. Michael is responsible for leading global sales strategy and expanding reach with brands and agencies for Storyful, the first news agency of the social media age and a division of News Corp. Prior to Storyful, he was Head of North American Digital Sales for Bloomberg Media.
PATTIE SELLERS
SENIOR EDITOR AT LARGE, FORTUNE, EXECUTIVE DIRECTOR OF MPW/LIVE CONTENT, TIME INC. Fortune senior editor at large Pattie Sellers has written more than 20 Fortune cover stories including “Marissa Mayer: Ready to Rumble at Yahoo,” “Muhtar Kent’s New Coke,” “Oprah’s Next Act” and “The $100 Billion Woman” (Melinda Gates. She has helped oversee Fortune’s “Most Powerful Women in Business” package every year since its launch in 1998. Pattie is co-founder and Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She also oversees MPW programs that enable women leaders to extend their influence and empower the next generation.
Speakers GAIL SIMMONS
SPECIAL PROJECTS DIRECTOR, FOOD & WINE
Gail Simmons is a trained culinary expert, food writer, and dynamic television personality. Since the show’s inception in 2006, she has lent her expertise as a permanent judge on BRAVO’s Emmy-winning series “Top Chef,” now in its twelfth successful season. Previously Gail was head critic on “Top Chef Duels” and host of “Top Chef Just Desserts,” Bravo’s pastry-focused spin-off. Gail joined FOOD & WINE in 2004 and is currently the Director of Special Projects for the media brand where she is a liaison between the marketing and editorial teams on events and chef-related initiatives. Born and raised in Toronto, Canada, Gail moved to New York City in 1999 to attend culinary school.
ANDREA SULLIVAN CHIEF MARKETING OFFICER, INTERBRAND
Andrea Sullivan is Chief Marketing Officer for North America at Interbrand Corporation, the world’s leading brand consultancy, with a network of 33 offices in 27 countries. Andrea was appointed to her current position in October 2013. Previously she was Interbrand’s Executive Director of Client Services, responsible for client services and marketing for Interbrand North America. Andrea co-founded Interbrand’s global Corporate Citizenship practice. Additionally, she played a pivotal role in developing and promoting Interbrand’s thought leadership on a global scale, having delivered interactive experiences with partners such as the ANA, Cannes, Deloitte, Guggenheim and Harvard, among many others.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and nonprofit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
DAVID TEICHER EDITOR AND CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators. com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. www.Brand-Innovators.com
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Speakers AMISH TOLIA
CO-FOUNDER AND CHIEF OF STRATEGY, PEAR @AmishTolia Amish Tolia is Co-Founder and Chief of Strategy of Pear™ as well as Co-Founder & Board Member of Brand Innovators Labs. Since starting his first business in his dorm room at Indiana University with $200, Amish has raised millions of dollars in venture financing from leading VC firms, partnered with hundreds of global brands, guided Pear through acquisition (in 2012) and has been featured in Forbes, The Wall Street Journal, Fast Company, TechCrunch, The Chicago Tribune and more.
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KRISTIN VAN OGTROP
EDITOR, REAL SIMPLE, TIME INC @kvanogtrop Kristin van Ogtrop is the editor of Real Simple, Time Inc.’s award-winning lifestyle brand. Under her leadership, the magazine has received 9 National Magazine Award nominations in the category of General Excellence. Kristin oversees realsimple.com and all brand extensions, including social media; tablet editions; books; licensed products; live events; and mobile apps. Kristin is the author of Just Let Me Lie Down: Necessary Terms for the Half-Insane Working Mom, published by Little, Brown in 2010. Her essays and articles have appeared in publications including The New York Times bestseller, The Bitch in the House. Before joining Real Simple, Kristin was Executive Editor of Glamour.
Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
GEOFF COLON
ERICK DICKENS
GROUP MARKETING MANAGER, EMERGING MEDIA, MICROSOFT
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
JORGE FONTANEZ
MARC FONZETTI
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
www.Brand-Innovators.com
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Advisory Board NICOLE FRALEY
IAN GOMAR
AVP DIGITAL MARKETING, VICTORIA’S SECRET
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
MAYUR GUPTA
KIRK HEINLEIN
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
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DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
SCOTT HUDLER
JASON JOHN
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
ADAM KMIEC
JOHN KOLLER
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VICTOR LEE
ELLIOT LUM
VP DIGITAL BRAND MARKETING, HASBRO
VP STRATEGIC MARKETING, COLUMBIA RECORDS
Get Social: @Brand_Innovator #bisummit
Advisory Board MICHAEL MA
PAUL MARCUM
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYLTRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
MARC PATRICK
DEB RADCLIFF
SENIOR BRAND DIRECTOR, NIKE EAST
SENIOR VP MARKETING, WEST MARINE
UMANG SHAH
JOHN STARKWEATHER
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
www.Brand-Innovators.com
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Advisory Board JONATHAN STEPHEN HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
JON SUAREZ-DAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
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CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
www.Brand-Innovators.com
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Marquee Sponsor
Time Inc. (NYSE:TIME) is one of the world’s leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom such as Decanter and Horse & Hound. Time Inc. is home to celebrated events and franchises including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum.
Title Sponsors
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprisegrade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @bottlenoseapp 44
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Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele
Title Sponsors
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most Promising Companies in America and Crain’s Best Places to Work in New York. @Dstillery
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamicsignal
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Kenneth Cole, Ogilvy, T-Mobile, Taco Bell, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com. See your brand’s social movement in real-time with NetBase LIVE Pulse™. @Netbase
www.Brand-Innovators.com
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Title Sponsors
:3
Neustar, Inc. (NYSE:NSR) is the first real-time provider of cloud-based information services and data analytics, enabling marketing and IT security professionals to promote and protect their businesses. With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data-driven insights that help clients make high-value business decisions in real time, one customer interaction at a time. More information is available at www.neustar.biz. @Neustar
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
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Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability
ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ZEFRinc
Premiere Sponsors
Ahalogy is the Marketer’s Solution for Pinterest. Ahalogy’s optimization technology, licensed content, and focused expertise helps brands Source, Optimize and Scale content for success on the platform. We work with many of the world’s top brands and content creators to deliver meaningful marketing on Pinterest. Ahalogy is headquartered in Cincinnati, OH, the global capital of brand marketing, with additional offices in New York, Chicago, Los Angeles, San Francisco and Stuttgart. Visit Ahalogy.comto learn more about our unique Pinterest solution. @Ahalogy
The company’s leadership team includes David Feinleib, founder and CEO. David is a Big Data expert and author of Big Data Demystified and an upcoming book, Big Data Bootcamp (see below). David is also the producer of “The Big Data Landscape.” David is a serial entrepreneur with exits to HP and EMC. Jeff Green, Director of Engineering, is a leader in machine learning and analytics. Jeff formerly held positions at SAP Labs, Naval Research Laboratory, and NASA Ames Research Center. @contentanalytic
inMarket runs the world’s largest mobile shopper marketing platform, and has built the world’s largest network of beaconenhanced shopping apps. By reaching the #1 buying demographic — often referred to as the “lost generation” — inMarket’s unique model delivers engagement when it matters most and dramatically lifts branded purchases. Clients such as Coca-Cola, Kraft, Levi’s, Nestlé, and Procter & Gamble have launched hundreds of in store campaigns with inMarket. M2M beacon-capable apps include CheckPoints, Epicurious, Key Ring Rewards, List Ease, and more.
LiveIntent is an Email Innovator, proving that email is no longer about sending email by making the buying and selling of display ads within the email channel as easy and efficient as every other form of digital media. They are the first real-time ad server for email, powered by predictive optimization and targeting that is activated every time the email is opened. With an exchange spanning thousands of newsletters that see over 65MM uniques in virtually every vertical, they stand as a gateway to a proprietary, highly engaged audience that, with an average performance 2-10x better than traditional web display, should to be the top priority of every brand that is serious about their digital marketing strategy. @liveintent
www.Brand-Innovators.com
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Premiere Sponsors
Macaroni Kid is a unique publishing platform with more than 500 local and 7 National e-newsletters & websites across the US. Moms depend on Macaroni Kid to inform them about what to do each week in their hometown. Macaroni Kid is published by local moms, for mom-to-mom influence, on our proprietary platform for brand messaging control. The local story-telling approach to sharing brand values drives awareness and sales via multiple touch points from native ads to product sampling, social sharing, shopper marketing, mom parties and more. Visit http://national. macaronikid.com/advertising/ for more information.
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