Hello and ... Welcome to the fourth annual Brand Innovators Mega-Trends during Advertising Week! Over the past twenty years, the Internet, digital media and advertising technology have radically transformed the way brands engage with their consumers. New formats, such as digital video advertising, social media, and content marketing, are forcing brand marketers to think differently about how they market their products and services.
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
In addition, new mobile platforms, including smart phones and tablets, are changing consumer behavior and creating opportunities for brands to connect with consumers anytime, anywhere, and on any device, in ways that never could have been imagined only a few short years ago. At the same time, breakthroughs in big data and analytics, geo-targeting, and connected TV are allowing brand marketers to target and personalize their messages in real-time, in new and exciting ways. Welcome to the Digital Age and the next generation of marketing, media, and advertising technology! Brand Innovators Mega-Trends provides brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to build loyalty and long term relationships with their consumers. We will hear from some of the best and brightest brand marketers at some of the most iconic brands in the world about how they are using technology to drive new customers into the purchase funnel. Thank you to everyone in the Brand Innovators community who contributed to today’s program. We invite you to participate in the discussion, and to share ideas, best practices and proof points with your colleagues, both during and after today’s event. Enjoy the show and we look forward to seeing you in New York again, at Brand Innovators Mobile and Millennials at Bloomberg Media (731 Lexington Avenue), Tuesday, November 11 and Brand Innovators Content Marketing at IBM (590 Madison Avenue), Wednesday, December 3. Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Leora Rosenberg Program Director
Gene Nech
Head of CRM and Direct Marketing
Marc Sternberg Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
Chief Technology Officer
Alexander Kanish
Business Development Manager
Negeen Amuzegar
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS . ................................3 VIP SPEAKERS .......................................................... 6 AGENDA ....................................................................14 SPEAKERS............................................ .....................24 ADVISORY BOARD ................................................... 40 STRATEGIC ADVISORS .............................................46 SPONSORS. ...........................................................48
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Host
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
In addition to his role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author of the book Return on Relationship. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR (Return on Relationship, hashtag #RonR). In Septemeber he left his position as Chief Marketing Officer of Collective Bias, a company he helped build beginning in 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
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Keynotes
JON SUAREZ-DAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY As Vice President, Global Media and Digital Strategy at Kellogg Company, Jon Suarez-Davis is responsible for global media strategy and all forms of digital marketing – consumer and shopper. Jon leads an internal center-of-excellence team focusing on building integrated marketing services capabilities that enhance the effectiveness of marketing investment. Jon joined Kellogg Company as Senior Director, Global Digital Strategy in October, 2009. A new role in the organization, Jon was charged with building digital marketing capabilities and best-practices across paid, owned and earned channels. Prior to joining Kellogg he was Senior Vice President, Digital Strategy at Leo Burnett. Jon Suarez-Davis earned a bachelor’s degree with honors in communications from Northwestern University and is a graduate of the Direct Marketing Institute at DePaul University, Charles H. Kellstadt Graduate School of Business. Jon is an active member of the Digital Collective and a frequent panelist at industry events including ANA, IAB, OPA and CAB.
AARON FETTERS DIRECTOR INSIGHTS AND ANALYTICS SOLUTIONS CENTER, KELLOGG COMPANY
@fettersac
As Director, Insights and Analytics Solutions Center at the Kellogg Company, Aaron Fetters oversees a broad marketing insights organization. From product, idea, and communication assessment through marketing effectiveness analytics and research, his group delivers services and insights that power brand growth. Previously, Aaron served as associate director, global digital strategy and analytics, responsible for enhancing Kellogg Company’s capabilities in digital marketing measurement and analysis, with emphasis on digital media performance, insights, and digital marketing ROI. In addition, he was the lead digital strategist for the Pop-Tarts and Eggo brands, advising and co-creating digital marketing solutions with agency partners. Aaron began his career at P&G, where he helped develop industry-leading capabilities in the areas of digital marketing and digital marketing research.
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Keynotes
ANDREA ZARETSKY
VICE PRESIDENT, GLOBAL MARKETING AND CUSTOMER EXPERIENCE, DIGITAL PARTNERSHIPS AND DEVELOPMENT @andreaz
Andrea Zaretsky is Vice President, Digital Partnerships & Development at American Express, responsible for leading the development and execution of innovative marketing strategies that drive loyalty and consumer engagement. Andrea joined American Express in 2003 and has since then held a variety of leadership positions in customer acquisition, product management, client management, rewards, and digital partnerships and development. During her tenure at American Express, Andrea has won several awards, including the President’s Leadership Award and the Chairman’s Innovation Award. She is a graduate of Tufts University and has an MBA in Marketing and Management from Columbia Business School.
AMY BOHUTINSKY
CHIEF MARKETING OFFICER, ZILLOW @amybo
As CMO, Amy Bohutinsky is responsible for all marketing and communications at Zillow, including brand, advertising, public relations, mobile and social media marketing, email and business development. As one of Zillow’s earliest employees, Amy has been a critical force behind the company’s brand and traffic growth, building Zillow’s marketing and communications organizations from the ground up. Amy is a recognized leader in her field, frequently cited as a housing and marketing expert on CNN, Good Morning America, CBS This Morning and CNBC. Prior to joining Zillow in 2005, Amy ran communications for Hotwire. She led the PR launch of Hotwire in 2000, and continued through the company’s $675 million acquisition by IAC/ InterActiveCorp in 2003. Amy started her career as a broadcast journalist, working for various CBS, NBC and ABC affiliates.
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Keynote
ELISA PADILLA SENIOR VICE PRESIDENT, GLOBAL MARKETING, BROOKLYN NETS AND BARCLAYS CENTER @eprican As Senior Vice President of Global Marketing for the Brooklyn Nets and Barclays Center, Elisa Padilla oversees all of the marketing efforts for the team and arena, including branding, advertising, merchandising, database research, creative, websites, and social media. Elisa seamlessly led the rebranding strategy of the Nets from New Jersey to Brooklyn, and is the creator of the awardwinning branding campaign, Hello Brooklyn. She played a key role in establishing the brand identity for Barclays Center by branding its five programming franchises. Padilla is also leading the marketing efforts for the venue’s sixth programming franchise, the New York Islanders, who will begin playing in Brooklyn in the fall of 2015. Elisa joined the Nets in 2010. Earlier in her career, she accumulated nearly 20 years of experience in the marketing industry, working with high profile sports and entertainment companies such as AT&T, HBO Sports, Nickelodeon, the NBA and the New York Knicks.
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Agenda 7:30 am
BREAKFAST RECEPTION
8:45 am
WELCOME
9:00 am
KEYNOTE — PARTNERSHIPS, AND RELEVANT VALUE: HOW BRANDS CAN REACH THE NEXT GENERATION OF DIGITALLY SAVVY CONSUMERS
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Acting CMO, Brand Innovators
Andrea Zaretsky, Vice President, Digital Partnerships and Development, American Express Introduction by Scott Ferber, CEO, Videology
9:25 am
BUILDING A SUSTAINABLE BRAND IN THE DIGITAL ERA Great brands consistently deliver value to their customers and invest in marketing to drive customer loyalty and attract new customers. To thrive and grow rapidly, brands must build strong emotional connections with their consumers. Leading brand marketers are leveraging digital media and evolving advertising technologies — including digital video advertising, social media, mobile, content marketing, marketing automation, and personalization— to boost engagement with their consumers and convert relationships into sales. Who gets it? Moderator: Dax Hamman, Chief Product Officer, Chango Jill Cress, SVP, Global Consumer Marketing, MasterCard Michael Ma, SVP, Digital Banking, Strategic Planning, Bank of America Eric Mason, Director of Communications, WIX Tom McKenna, Director, B2B Digital Marketing and Online Experience, Verizon Enterprise Solutions
9:55 am
TREND SPOTTING — BUYING AT SPEED: HOW TECHNOLOGY EMPOWERS THE ALWAYS-ON SHOPPER Digital and mobile technologies continue to dominate consumers’ lives. How does this instant access to a limitless amount of information affect the way people shop? Does the metaphor of a consumer journey or marketing funnel still make sense today? Challenging industry-accepted strategies, AOL’s research, “Buying at Speed,” reveals how technology has transformed consumers’ shopping habits and what marketers should do to keep up. Christian Kugel, Vice President, Consumer Analytics and Research, AOL CONTINUED ON PAGE 16
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Agenda 10:20 am DIGITAL VIDEO EXPLOSION Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suit. According to eMarketer, digital video advertising in the United States is growing 30% annually and is poised to surpass $5.5 billion in 2014. And, the industry is expected to balloon to over $10 billion by 2018. What’s working in digital video and how can brand marketers profit from this new format? How are brands using video to tell stories and create emotional experiences with their consumers? What’s the ROI on a successful viral video? B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International Tal Chalozin, CTO and Co-Founder, Innovid Chip Scovic, CRO, TubeMogul
10:45 am NETWORKING BREAK 11:05 am
TREND SPOTTING — HOW 3D IS FUNDAMENTALLY CHANGING THE DIGITAL AD EXPERIENCE People are consuming digital content across multiple devices at an unprecedented speed. Advertisers are aware of consumers’ increasing demand for savvy digital experiences, yet the market is still flooded with two-dimensional advertising. Amobee 3D is fundamentally changing the digital advertising experience for consumers by enabling advertisers to deliver a highly engaging sensory brand experience that translates to unprecedented brand lift and ROI. Mark Strecker, CEO, Amobee
11:25 am
TREND SPOTTING — THE EVOLUTION OF TELEVISION Television advertising has been purchased the same way for over 50 years. New technology and the Internet, however, is ushering a whole new era for the television industry. Here’s a sneak preview of what to expect, in terms of data optimized audience targeting, addressable TV, and interactive TV. Chris Monteferrante, Vice President, National Sales, AT&T AdWorks
11:45 am
TREND SPOTTING — THE SCIENCE OF SHARING: HOW TO MAKE SOCIAL VIDEOS THAT SEIZE ATTENTION AND DRIVE ACTION Video advertising is growing at a monstrous rate: 50x since 2006 – making branded content the fastest growing ad format worldwide. Now, the pressing question that advertisers need to answer is how to not only reach consumers, but earn their attention and drive action, all while being cost effective. Learn how brands are utilizing viral video to cut through the clutter to seize measurable viewer attention.. Richard Kosinski, President, Unruly CONTINUED ON PAGE 18
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Agenda 12:00 pm TREND SPOTTING — INNOVATION IN DATA TARGETING The data targeting landscape features a host of players where first-party data owners and third-party data providers reign. Advertisers and marketers build partnerships with these players to create custom target audiences to reach throughout the customer lifecycle. Learn about the data players, the difference between inferred and known identity, and how PayPal uses first-party data as the foundation for audience innovation in partnership with data science teams, 3rd party data providers, and clients. Evelyne Forester, Head of Advertising Solutions, Northeast, PayPal Media Network
12:15 pm
KEYNOTE — THE WHITE HOUSE IS WORTH WHAT? DATA, STORYTELLING & THE NEW BUSINESS OF BUILDING BRANDS Amy Bohutinsky, Chief Marketing Officer, Zillow Introduction by Matthew Greitzer, COO, Accordant Media In August 2013, President Barack Obama sat down with Zillow CEO Spencer Rascoff in an unprecedented forum, where the President talked housing and answered questions via social media with Zillow’s millions of users. Streamed live on Zillow.com, and covered heavily by national media, it was a groundbreaking marketing event, whereby a consumer brand facilitated and broadcast a direct conversation between the President and the people. Hear Amy’s account of how she’s utilized storytellers, journalists and data scientists to architect an unconventional marketing strategy.
12:45 pm
LUNCH
1:30 pm
KEYNOTE — THE NEXT GENERATION FAN EXPERIENCE: HOW TECHNOLOGY IS TRANSFORMING LIVE EVENTS Elisa Padilla, Senior Vice President Marketing, Brooklyn Nets/Barclays Center Introduction by Richard Jones, CEO, Engage Sciences
1:55 pm
TREND SPOTTING — CONTENT MARKETING Shafqat Islam, CEO, NewsCred
CONTINUED ON PAGE 20
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Agenda 2:15 pm
TREND SPOTTING — REAL TIME BRANDING
Fusing the engagement and efficacy of content marketing with the efficiency, scale and reach of real time distribution. Moderator: Andrew Stark, SVP, Content Solutions, PulsePoint Jason Gluskin, Senior Marketing Consultant, IAB Adam Kmiec, Sr. Director, Mobile, Social and Content Marketing, Walgreens
2:40 pm
TRENDSPOTTING— UNLEASHING THE POWER OF SOCIAL MEDIA
The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. How can brand marketers strategically use social data to reach the right consumer with the right message? How does consumer behavior differ from one social media networks to the next? What’s the next big thing in social? Learn from the best. Moderator: Mason Nelder, Director, Social Media & Digital Strategy, Verizon Matt Rosenberg, SVP of Marketing, 140 Proof Richard Jones, CEO, Engage Sciences Colleen Horan, Senior Director of Global Marketing, Offerpop
3:15 pm
TREND SPOTTING — #ADVERTISINGISBROKEN
3:30 pm
NETWORKING BREAK
3:50 pm
TREND SPOTTING — THE CRITICAL NEED FOR PROGRAMMATIC CREATIVE: A CASE STUDY CONVERSATION
But consumers can fix it. Today’s media-empowered consumers are wary of brand marketing and spend 30% of their time with content created by their peers (UGC). For them, a brand is only what their peers tell them it is. Learn how top brands are leveraging new technology to involve consumers more deeply, allowing them to ideate new products, create content and drive people-powered marketing at scale. Matthew Scott, SVP Strategic Development, Crowdtap
The importance of developing a programmatic creative strategy to dramatically improve campaign ROI is discussed. Learn more about programmatic creative and the strategy behind Emory University’s successful digital media initiatives. Jeffrey Hirsch, President, CPXi Angela Bostick, Assoc. Dean, Marketing & Communications, Emory University CONTINUED ON PAGE 22
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Agenda 4:05 pm
KEYNOTE — THE ART AND SCIENCE OF BUILDING BRANDS: INFUSING CREATIVITY IN A DATA-DRIVEN WORLD Jon-Suarez Davis, Vice President, Global Media and Digital Strategy, Kellogg Aaron Fetters, Director Insights and Analytics Solutions Center, Kellogg Introduction by: Scott Ferber, CEO, Videology
4:30 pm
TREND SPOTTING — THE RISE OF CONNECTED TV: HOW MARKETERS BENEFIT BIG
The advent of Connected TV has unleashed a world of cutting-edge, digital marketing opportunities for advertisers not originally thought possible on TV. With connected TV adoption on pace to skyrocket – “The majority of internet homes will be using a connected TV by 2015” (eMarketer) – marketers can better target ads, and enrich them with interactivity including real-time analytics and optimization, social feeds, 2nd screen connectivity, and commerce turning their brand/consumer living room interactions into true, engaged conversations, ushering in the 2nd curve of TV advertising innovation. Hear, see, and demo the opportunities for marketers in CTV, and walk away with an understanding of how to buy and execute. Rob Aksman, Chief Experience Officer, BrightLine
4:50 pm
PROGRAMMATIC MEDIA BUYING & REAL-TIME MEDIA
There is no doubt about it; we now live in a “real time” world, where consumers are constantly connected and news and information has become the new currency. At the same time, real time bidding (RTB) has enabled brands to target and identify consumers more easily than ever before, exactly when they are engaging with the content that they are most interested in. By using data and sophisticated retargeting algorithms, and location based marketing techniques, brand marketers can now pinpoint their consumers from Long Island to Los Angeles and all points in between. Learn from our panel of experts how to get skin in the game. Moderator: Aaron Fetters, Director Insights and Analytics Solutions Center, Kellogg Company
Paul Berry, Founder & CEO, RebelMouse Jason John, CMO, Publishers Clearing House Digital Ryan Ricci, VP Sales, NowThis News Joseph Yakuel, Sr. Director of CRM and Digital Marketing, The Vitamin Shoppe
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BRAND INNOVATORS COCKTAIL RECEPTION
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Speakers ROB AKSMAN
CHIEF EXPERIENCE OFFICER, BRIGHTLINE
Rob Aksman is the Chief Experience Officer, and Co-Founder of BrightLine. He leads the industry in interactive TV advertising experience design and execution across every major cable, satellite, telco, and connected TV platform with over 600 successful executions for clients including, The Home Depot, Unilever, American Express, L’Oréal USA, and GM. Under Rob’s leadership, the company has successfully executed for clients by focusing squarely on what today’s TV viewers want to — and will — do with a remote control when presented with the right opportunity to interact. Rob’s unique combination of creativity and deep knowledge of digital television platforms has taken the company’s TV ad experiences to new heights.
TAL CHALOZIN
CTO AND CO-FOUNDER, INNOVID @chalozin As CTO of Innovid, a leading interactive video advertising firm, Tal Chalozin is responsible for technology development and implementation, product creation and business development activities across the company. He is a multidisciplinary entrepreneur who in early 2006 co-founded the GarageGeeks (www. garageGeeks.org), a non for profit organization for creative people to meet, innovate and build noncommercial projects that would otherwise not come to life. In 2008, Tal was selected as BusinessWeek’s Best Young European Entrepreneur
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B. BONIN BOUGH
VICE PRESIDENT, GLOBAL MEDIA AND CONSUMER ENGAGEMENT, MONDELĒZ INTERNATIONAL @boughb B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International (formerly Kraft Foods). In this role, Bough oversees all of Kraft’s digital communications, establishes new partnerships with online platforms, manages internal capabilities and develops strategies across the firm’s product portfolio. Bough has over 10 years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Prior to Kraft, Bough was Senior Global Director of Digital and Social Media at PepsiCo, focused on digital strategy accross paid, earned, owned and shared media. Earlier in his career he held management posts at IPG & Weber Shandwick and Ruder Finn Interactive.
JILL CRESS
GROUP HEAD AND SENIOR VICE PRESIDENT, GLOBAL CONSUMER MARKETING, GLOBAL PRODUCTS AND SOLUTIONS, MASTERCARD Jill Cress is Senior Vice President, Global Consumer Marketing for MasterCard. In this role, she is responsible for delivering the consumer strategy for the MasterCard brand. She is accountable for the global efforts to bring the consumer to life through consumer segmentation and insights, and has responsibility for the global advertising guidelines of MasterCard’s Priceless campaign, ensuring the brand reaches consumers in line with its brand position. She has held a variety of global positions with MasterCard, including in the U.K. and Irish markets, and in Brussells.
Speakers EVELYNE FORESTER
JASON GLUSKIN
HEAD OF ADVERTISING, NORTHEAST & MIDWEST, PAYPAL MEDIA NETWORK
MARKETING CONSULTANT
In her role as Head of Advertising Solutions Northeast & Midwest, Evelyne Forester is responsible for driving strategic partnerships and cross-channel demand generation programs with large enterprise merchants for PayPal Media Network, the advertising and offers division of PayPal. Prior to joining PayPal Media Network, Evelyne accumulated over ten years of experience across traditional, digital, and emerging media platforms and has held senior leadership roles for leading travel and B2B media companies. Her background includes creating cross-platform marketing solutions and developingaccounts within retail, CPG, and financial services verticals.
MATT GREITZER
COO, ACCORDANT MEDIA @mattgreitzer
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Jason Gluskin is a passionate, creative marketer who embraces the strategic and analytical process. Jason has worked across acquisition, CRM, product marketing, content, sponsorship, and media. Currently he consults for Interactive Advertising Bureau (IAB) and OutsideGO and has held marketing roles at IAB, SIRIUS XM Radio, Live Nation and TuneCore. Jason holds a Master’s in Integrated Marketing from NYU and lives in Boston.
BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman
Matt Greitzer is COO of Accordant Media, which he co-founded in 2010. Prior to his time at Accordant, Matt was a board member of Publicis’ Vivaki Nerve Center and a Vice President at Razorfish where he created and ran ATOM Systems, Razorfish’s agency trading desk. Matt also lead Razorfish’s search marketing practice which he started in 2002, helping to build it into one of the largest full service search marketing organizations in the world. Matt was named “40 Under 40” by Crain’s NY Business and is a graduate of Bowdoin College.
As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.
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www.Brand-Innovators.com
Speakers COLLEEN HORAN
SENIOR DIRECTOR OF GLOBAL MARKETING, OFFERPOP @collhoran
Colleen Horan is the Senior Director of Global Marketing at digital marketing platform Offerpop. In this capacity, she leads global strategy, sales development, and product, partner and field marketing. Prior to joining Offerpop, Colleen was part of Booz & Company’s Media & Technology practice, where she advised industry leaders on digital capabilities and go to market strategy. She previously held global marketing roles at Google and Microsoft. Colleen is a graduate of Harvard College and the Wharton School.
JEFFREY HIRSCH PRESIDENT, CPXI
As President of CPXi, Jeff Hirsch runs a a global digital media holding company with over a decade of experience connecting consumers with brands. Jeff himself has more than 30 years of management and marketing experience including over 18 years in the digital space. He has worked in both start-up and large companies such as AudienceScience, where he served as CEO , Fastclick, as Chief Revenue Officer, and Valueclick. Earlier in his career he served as the CEO for both Xymox Systems and regional ad agency, Jeffrey Scott, Ltd. Jeff thrives on the energy of building successful companies.
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DAX HAMMAN
CHIEF PRODUCT OFFICER, CHANGO @DaxHamman
With 13 years in the digital space, Dax Hamman has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performance Display, a data-driven method for building ROI orientated campaigns. Dax frequently speaks on topics including media planning, media exchanges and the synergies between search and display at events including ad:tech, OMMA, SMX, SES, OMS, DAA and WOMMA. He also writes extensively on the digital space at daxthink.com.
SHAFQAT ISLAM CEO, NEWSCRED @ShafqatIslam
Shafqat Islam is the Co-Founder and CEO of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by world-class investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch. www.Brand-Innovators.com
Speakers RICHARD JONES CEO & CO-FOUNDER, ENGAGESCIENCES @oldstriker
Richard Jones is the CEO and Co-founder of EngageSciences. He has nearly two decades of experience in digital, working in both marketing agencies and the software industry. Richard has steered EngageSciences to be one of the fastest growing marketing software companies emanating from the UK in recent years, with clients in over 72 countries, including industry leaders like Vodafone, Microsoft, Spotify, Verizon, AOL and Universal. Richard is a regular blogger and speaker on social marketing topics. Richard began his career on the agency-side, then embarked on a path of enterprise software with Sybase, Vignette and marketing automation specialist Eloqua before founding EngageSciences.
RICHARD KOSINSKI
PRESIDENT, UNRULY
Richard Kosinski is President of Unruly. He is a seasoned senior media executive, having worked in the industry for more than 25 years in a variety of senior management positions at companies including Yahoo!, Quantcast, The Wall Street Journal/Dow Jones and Forbes. His experience ranges from launching new divisions at Yahoo! to creating customer-driven solutions to help marketers achieve their business objectives. Acknowledged by The New York Times as a business leader, Richard is a digital advertising veteran and expert, and has been published and quoted in numerous publications including The Wall Street Journal, Fortune and Ad Age. 30
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ADAM KMIEC
SR. DIRECTOR, MOBILE, SOCIAL AND CONTENT MARKETING, WALGREENS @AdamKmiec A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods. He lives in Chicago with his wife and two children.
CHRISTIAN KUGEL VP, CONSUMER ANALYTICS & RESEARCH, AOL, INC.
Christian Kugel oversees the market research and sales research teams at AOL and is responsible for infusing the voice of the consumer into the organization and developing new advertising ROI solutions. He also manages all primary quantitative and qualitative research. His team is tasked with surfacing salient consumer and marketplace insights into the sales, product and content organizations. Prior to AOL, he was SVP, Strategy and Innovation and VivaKi, where he navigated new data and research challenges posed by emerging media. Prior to that, Christian held research and innovation positions at Millward Brown and Starcom. www.Brand-Innovators.com
Speakers ANGELA LEEBOSTICK
ASSOCIATE DEAN OF MARKETING AND COMMUNICATIONS, EMORY UNIVERSITY As Associate Dean of Marketing and Communications at Emory University, Angela Lee-Bostick oversees management of external outreach mediums including paid and unpaid advertising, alumni publications and corporate events. She develops and executes brand communication strategy for degree programs and manages messaging to prospective students through CRM, the school’s websites and blogs and social media outlets. Angela is responsible for targeting goals across student audiences for all MBA programs and she oversees all data reporting on outreach efforts.
ERIC MASON
DIRECTOR OF COMMUNICATIONS, US, WIX @WigDawg Eric Mason leads US content and userdriven communications and marketing for WIX.Prior to WIX, Eric founded WigDawg Communications, helping hundreds of and entrepreneurs get their brands “Off The Leash.” Earlier, Mason was the creative force behind the Anita Borg Institute for Women and Technology, shaping it into a leading think tank. Mason’s career has ranged from open source robotics to sustainable agriculture and product branding. For 6 years he was a professional triathlete and spokesperson for such companies as PowerBar, Trek Bicycles and AME. Mason spent 3 years in rural east Java with Stanford University.
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MICHAEL MA
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA @michaelwma Michael Ma is SVP, Digital Banking and Strategic Planning for Bank of America, having joined the firm in May. Prior to that he was a managing partner at the strategic consulting firm Horsepowered Partners. Earlier in his career Mike was Chief Growth Officer at Betterment and Head of Retail Advertising at Vanguard. In 2013 he was honored as one of the Brand Innovators 40 Under 40. He takes pride in his wife and three kids, Cleveland sports and being the only Harvard-educated snowboard instructor at Mount Snow, Vermont.
TOM MCKENNA
DIRECTOR, B2B DIGITAL MARKETING AND ONLINE EXPERIENCE, VERIZON ENTERPRISE SOLUTIONS @TomMcKennaNY Tom McKenna is Director of Business Digital Marketing and Online Experience for Verizon Enterprise Solutions. In his role, he is responsible for all digital marketing functions spanning Verizon’s B2B public facing websites and logged in portals. This includes digital strategy, customer experience, web development and content management. Prior to his B2B role, Tom led Consumer Digital Marketing for Verizon Wireless where he drove digital marketing strategy and execution. Tom started his marketing career in 1997 on the advertising agency side, having worked at Bates, MediaCom and Carat.
www.Brand-Innovators.com
Speakers CHRIS MONTEFERRANTE
VICE PRESIDENT, NATIONAL SALES, AT&T ADWORKS WORLDWIDE, INC. As Vice President, National Sales, AT&T AdWorks, Chris Monteferrante leads the sales team responsible for advertising revenue and strategy for AT&T U-verse’s national and local interconnect business, interactive TV, TV Everywhere and AdWorks’ proprietary audience targeting solution, TV Blueprint. His 25 years of experience ranges from start- ups (Apptera) to Fortune 100 companies (AT&T, ESPN, Sony). At Sony, Chris maximized the exclusive sales arrangement with DIRECTV, developing its advertising to more than $100 million in less than four years. At ESPN he was responsible for more than $120 million in advertising revenue.
MATT ROSENBERG SVP MARKETING, 140 PROOF @canonfodder
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MASON NELDER DIRECTOR OF SOCIAL MEDIA AND DIGITAL STRATEGY, VERIZON @MasonNelder
Mason Nelder is a communications and business strategist with more than 18 years of experience, spending 8 years in the digital/ social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life , wherever it may lead.
MATTHEW SCOTT
SVP OF STRATEGIC DEVELOPMENT, CROWDTAP @MatthewCScott
Matt Rosenberg has been working in the digital marketing, content and media world for 18 years, currently at leading social advertising company 140 Proof. 140 Proof targets ads to the people most likely to be interested in their messages by understanding their interests based on what they tweet, pin, and like, who they follow, where they check in, and what they share. He was previously VP Marketing at Taykey and VP Solutions with SAY Media. Matt’s agency experience included growing business at Big Spaceship and at OmniCom agency Organic, working on the accounts of 20th Century Fox and Fox Broadcasting Company.
Matthew Scott manages all revenue operations and partnership initiatives for Crowdtap, a leading social marketing platform funded by The Foundry Group and Tribeca Venture Partners. Prior to joining Crowdtap, Matt was a founding team member and Director of Business Development for AdSafe Media, a leading display advertising technology platform funded by Founder Collective, Atlas Venture and Coriolis Ventures. Matt joined AdSafe as a Venture Associate with Coriolis Ventures, an early-stage venture capital and incubation fund. Earlier, Matt managed digital and traditional media strategy at Omnicom Group’s BBDO New York and Publicis’s Starcom MediaVest Group.
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www.Brand-Innovators.com
Speakers MARC STERNBERG
ANDREW STARK
CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
SVP CONTENT SOLUTIONS, PULSEPOINT @starkdaily
Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
CHIP SCOVIC CRO, TUBEMOGUL
Chip Scovic was in April 2013 appointed Chief Revenue Officer for TubeMogul, the only video marketing company built for branding. Chip Scovic brings over a decade of experience working at the intersection of brand advertising and technology. Before TubeMogul, Chip ran Google’s media platforms business for brands and independent agencies. During that time, he built the company’s programmatic business. Before Google, he led DoubleClick’s marketer and publisher solutions sales teams. Chip also led sales at Yahoo! Video. He has a JD in Law from Ohio Northern University and a BS in Political Science from Miami University.
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As SVP, Content Solutions, at PulsePoint, Andrew heads the company’s content solutions business, which unites unique content programs, high-impact native ad solutions, and powerful audience insights for brands.
MARK STRECKER CEO, AMOBEE
Mark Strecker, CEO of Amobee, is an executive and entrepreneur with over 20 years of mobile phone and high-tech experience. Mark joined Amobee, a mobile technology firm, in 2010 as their President & COO, overseeing the acquisition of Amobee by SingTel, a multi-billion dollar global Asian communications company in 2012 for $321 million. During that time, US & Israel based Amobee successfully ventured into global markets, including the EU and Asia, and acquired several companies. Prior to Amobee, Mark served in management positions at Cellmania, MSX and Seagate Technology.
www.Brand-Innovators.com
Speakers JOSEPH YAKUEL
SR. DIRECTOR, CRM AND DIGITAL MARKETING, THE VITAMIN SHOPPE
Joseph Yakuel is the Senior Director of CRM and Digital Marketing at The Vitamin Shoppe. He manages customer acquisition and retention marketing for the ecommerce business & 660 retail stores. Previously, Joseph managed cross site marketing at Quidsi, a subsidiary of Amazon, which owns and operates Diapers.com, Soap. com, Wag.com, and others. At Quidsi, Joseph managed digital marketing channels and marketplace partnerships. He was the Founder of Fireforless.com, an Ecommerce business selling fireplaces and outdoor products. Mr. Yakuel is attending NYU Stern for his MBA, and has received his undergraduate degree from Tulane University with a Major in Finance.
JASON JOHN
CMO, PUBLISHERS CLEARING HOUSE DIGITAL
As Chief Marketing Officer for Publishers Clearning House Digital, Jason John is responsible for the development and execution of overall marketing strategy and is charged with identifying potential acquisition targets. Prior to joining PCH last month Jason spent four years leading online, social, and mobile marketing efforts for Gilt. Earlier, he was VP of eCommerce for Redcats USA, a billion-dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, having led Database Marketing for J.Crew and implemented new CRM systems and programs for Martha Stewart Living, post-IPO. 38
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PAUL BERRY
FOUNDER AND CEO, REBELMOUSE @teamreboot
Paul Berry founded RebelMouse in 2012. The RebelMouse platform allows users to aggregate their social media output onto a single, dynamic page that can be stand-alone or embedded in a website or blog. Prior to launching RebelMouse, Paul was CTO of The Huffington Post from 2007 through 2011 and stayed on for three months in 2012 assisting the company through its AOL acquisition. Also in 2012, Paul founded the Soho Tech Labs incubator, which he continues to lead as CEO. For the past two years he has been an advisor on the Digital Board of American Express Open. Paul is a cum laude graduate of New York University and has a Masters in Technology Arts from NYU.
RYAN RICCI
VP SALES, NOWTHIS NEWS @Ricci_Ryan
Ryan Ricci is VP Sales for NowThis News, the next generation news network built for the mobile-social age. A startup based in NYC, NowThis creates video channels exclusively for audiences across social and mobile platforms. The company makes short form videos for social outlets that include, but aren’t limited to, Facebook, Instagram, Snapchat, Twitter, Vine and YouTube. Ryan joined NowThis in October. Prior to that he was VP East Coast Sales for analytics firm 33Across Inc. Earlier in his career he spent three years in sales at Tremor Media.
www.Brand-Innovators.com
Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK DIRECTOR, CONNECTIONS INNOVATION – GLOBAL CONNECTIONS THE COCACOLA COMPANY
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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
IAN GOMAR
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
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www.Brand-Innovators.com
Advisory Board KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER
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VICTOR LEE
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ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
www.Brand-Innovators.com
Advisory Board LIAM MCCARTEN
ASHWIN NATHAN
HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF SENIOR VP MARKETING, WEST MARINE
UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
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DAVID RUBIN HEAD OF BRANDS, PINTEREST
JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHAD STUBBS
JON SUAREZ-DAVIS
SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
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www.Brand-Innovators.com
Advisory Board CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
Strategic Advisors
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
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www.Brand-Innovators.com
Title Sponsors
Accordant Media is an independent, programmatic media-buying and optimization company that makes audience targeting and biddable media simpler and more effective for leading agencies and brand marketers. Accordant’s innovative system plus customized solutions help digital advertisers achieve targeted, efficient and scalable campaigns across paid display, video, mobile, social, email, in-stream audio and out-ofhome channels. In addition, Accordant’s powerful custom audience segmentation engine, Audience Optics™, drives integrated data, finely sculpted audience insights and dynamic inventory management to produce greater customer engagement and response rates. @accordant
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
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Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. @amobee
Chango is a marketing technology company that puts marketers ahead of their competition. Our combination of proven technology, top industry talent and proprietary data provides solutions to marketers’ most complex problems. We are passionate about helping our clients become marketing rock stars, excel in the new world of programmatic marketing, where vast quantities of data come together to find the right audience across all types of devices. We unify all that the marketer requires to achieve their goals, with the first Programmatic Marketing Platform (PMP) – massive, scalable reach, robust data management and a team that helps you every step of the way. @chango
www.Brand-Innovators.com
Title Sponsors
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The world’s most admired brands turn to Communispace, the leader in generating actionable insights via private online customer communities. Founded in 1999, the company has created nearly 600 customer communities for over 100 industry leaders. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, Shanghai, and Sydney. Communispace is a part of Diversified Agency Services, a division of Omnico. @ communispace
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and available impressions are distilled across all screens. @Dstillery
Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our Ad Server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRollÂŽ brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience. @Innovid
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fullylicensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @NewsCred
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Title Sponsors
Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US,. and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally. @Outbrain
Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Their open platform enables brands, businesses, and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent to capture and deliver them. Creatives participate on a level playing field, accessing work that has historically not been available to them. Tongal’s process allows everyone (creatives and brands) to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency. Creativity set free. Tongal is based in Santa Monica, Calif. @Tongal
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RUN is the leader in mobile-focused programmatic advertising technology. The company empowers clients with self-serve or managed service capabilities, and is backed by real-time up-to-the-second analytics. RUN’s cutting-edge mobile solutions integrate into its full suite of desktop capabilities and analytics products. Established in 2010, RUN is a NY-based company. @RunAds
Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and sciencebased technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venturebacked company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America. @videologygroup
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Title Sponsors
ZEFR offers brand management and rights management solutions for YouTube, allowing brands to maximize earned, owned, and paid media with the only complete YouTube solution for brands and content owners. Its rights management solutions monetize brand content while protecting rights and monitoring the health of claims. Clients include Nike, Saturday Night Live, Hasbro, Adidas, Old Spice, Bravo, Sony Music and Warner Music Group. @ZEFRinc
Premier Sponsors
140 Proof’s Blended Interest Graph technology combines public data from many social platforms to enable large brand advertisers to target relevant ads to groups of people based on the interests they express through tweets, follows, pins, likes, tumbls, check-ins and the rest of their social activity. Founded in 2010, 140 Proof draws from over 3 billion interest signals every day and has analyzed over 600 million social network users. With reach to 66 million monthly uniques across our platform of apps and sites, 140 Proof has run campaigns for some of the largest brand advertisers, across verticals such as CPG, consumer electronics, technology, entertainment, finance, and more. @140proof 52
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AT&T AdWorks is a leader in Advanced TV advertising focused on reinventing how advertisers target and engage audiences across screens. AT&T’s data advantage enables AdWorks to provide a more efficient national TV media buy and its superior IPTV platform helps delivers engagement beyond the :30 TV spot. @attadworks
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Premier Sponsors
BrightLine is the industry leading provider of rich media advertising on television. The company provides advertisers, agencies and content distributors with best in class TV advertising products that combine the best of TV and digital. BrightLine’s proprietary User Experience Television™ (UXTV™) product suite is turn key and built to achieve maximum reach and scale. The products have the proven ability to effectively reach and connect brands with converged TV and Digital consumers, consistently delivering the top results in overall consumer engagement and ad performance across all video advertising channels. @BrightLine_TV
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, CPGs, and financial services. @dynamic_signal
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CPXi is a digital media holding company providing technologies, services and processes that benefit both marketers and content providers. The company operates divisions that evolve in parallel with emerging digital media capabilities leveraged by the industry. CPXi’s divisions include: bRealTime, providing programmatic solutions for supply and demand-side partners; AdReady, delivering programmatic creative and media technology for agencies and marketers; CCDR Media, offering cross-channel direct response campaigns; Consumed Media, creating unique content opportunities for today’s evolving digital media ecosystem; and Hatched.at, serving as an internal incubator to solve tomorrow’s advertising challenges. CPXi is a privately held company. @cpxi
Crowdtap is the Collaborative Marketing Platform, the leading enterprise technology solution that allows marketers to partner with their most engaged consumers throughout the marketing process. With Crowdtap, brands can learn, ideate and market with their consumers on-demand. Crowdtap’s technology helps marketers easily integrate brand communities from Facebook, Twitter, and CRM databases, identify new fans, and seamlessly activate, engage and reward them for participation. Crowdtap’s collaborations include Verizon, Reckitt-Benckiser, Old Navy, AT&T and Sony. Headquartered in New York, Crowdtap has raised $10MM led by The Foundry Group and Tribeca Venture Partners. @crowdtap www.Brand-Innovators.com
Premier Sponsors
The EngageSciences social engagement platform lets brands to transform websites into powerful social hubs, by discovering, curating and publishing the best usergenerated content featuring their brand. With the EngageSciences platform brands boost engagement and drive socially-referred commerce. Social hubs deliver a 300% increase in dwell time, on average drive 11% more traffic and reduce bounce rates by 10%. Headquartered in the UK, EngageSciences operates across 72 countries, working with well-known brands including: Microsoft, Vodafone, Yahoo!, Etihad Airways, JW Marriott, Stella Artois, UFC, Arsenal FC and IHOP. @engagesciences
Mutual Mind is an award-winning social listening, analytics and engagement platform that combines three different modes of social listening with business intelligence and reporting, enabling sales partners and brands to engage customers, communities, influencers and advocates for optimal marketing ROI and customer service. The company’s Authentrix™ feature enables social reach and impact measurement for bloggers, VIP’s, advocates and endorsers. MutualMind’s Social Command Center supports a single, aggregated view for text, location and image analytics at enterprise-level engagement. Command Center brings together the first scalable platform whose architecture is optimized for rapid deployment. @mutualmind 56
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Kargo delivers innovative advertising experiences and integrated marketing opportunities across its proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website and the 2011 OMMA award for Best Mobile Marketing Campaign. @kargo
Offerpop helps marketers launch powerful social marketing campaigns to reach, engage and connect with their consumers. Global brands, agencies and small businesses use Offerpop to increase revenue and grow fans, followers and email subscribers. Marketers launch campaigns across any marketing channel — website, advertising, email, and TV — and drive engagement on Facebook, Twitter, Instagram and Pinterest. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. @OfferPop R 252 G 238 B 18
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Hex FCEE12 PMS 102
Hex FFA300 PMS 138
Premier Sponsors
PayPal Media Network (PPMN) helps retailers and brands to drive commerce through data-driven advertising solutions and offer products. PPMN leverages a multitude of proprietary data and distribution assets owned by eBay Inc. to deliver advertising messages and offers to targeted consumer audiences. Our network features: first and third-party online distribution leveraging PayPal purchase data to target custom audience segments; RedLaser, the leading in-aisle shopping application that engages customers at the “moment of truth”; and the largest locationbased mobile display ad network in the U.S. advertise@paypal.com
Founded in January 2011, PunchTab is a multichannel loyalty and engagement platform that enables agencies, brands and enterprise organizations to incentivize user behavior and drive business success. PunchTab’s customers use the company’s flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing and UGC and awareness campaigns to sophisticated B2E and B2B programs. PunchTab offers both an out-of-the-box product and a fully customizable, whitelabeled solutions that can reward any action with virtual, social and real-world rewards. @punchtab
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PulsePoint™ is a content creation and media technology company that owns one of the largest independent programmatic exchanges in the industry. Leveraging our proprietary content and audience targeting technology, the company delivers both programmatic and content marketing solutions to the right audience at scale. PulsePoint™ reaches more than 167MM unique users every month (comScore, 2013) and manages more than 3 billion ad transactions across its transparent exchange every day. Clients include the leading demand and supply side partners as well as brands like General Mills, Mercedes, Lowe’s and SC Johnson. @pulsepointbuzz
By integrating the ability to buy video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, optimization and brand measurement, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies centralize their digital video advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better brand results. With a singular focus on the buy-side, TubeMogul only partners with premium and transparent inventory sources including direct publishers and private networks. Advertisers only pay when someone chooses to watch . @TubeMogul
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Premier Sponsors
Purematter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @ BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred. . @purematter
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Unruly is the award-winning global platform for social video advertising. Unruly has delivered, tracked and audited 1.34 billion video views and executed 1,400+ successful social video campaigns for global brands and agencies including T-Mobile’s acclaimed Life’s for Sharing series, Evian’s global Roller Babies hit and Heineken’s Legends campaign. Reaching an audience of 725 million monthly unique users, Unruly distributes video and rich media formats across platforms including YouTube, Facebook, Twitter, premium publisher sites, influential blogs and mobile applications. @unrulymedia
Driving Omnichannel Commerce Generate demand from 100M+ consumers with advertising and offers. Drive awareness and trafďŹ c with dynamic online ads and location-based ads. Acquire new customers or engage existing customers with PayPal data targeting and offers.
Contact:
(866) 649-4373 advertise@paypal.com advertising.paypal.com