Hello and ... Welcome to Brand Innovators Mega-Trends at the Walt Disney Family Museum in San Francisco! Over the past twenty years, the Internet, digital media and advertising technology have radically transformed the way brands engage with their consumers. New formats, such as digital video advertising, social media, and content marketing, are forcing brand marketers to think differently about how they market their products and services.
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
In addition, new mobile platforms, including smart phones and tablets, are changing consumer behavior and creating opportunities for brands to connect with consumers anytime, anywhere, and on any device, in ways that never could have been imagined only a few short years ago. At the same time, breakthroughs in big data and analytics, geo-targeting, and connected TV are allowing brand marketers to target and personalize their messages in real-time, in new and exciting ways. Welcome to the Digital Age and the next generation of marketing, media, and advertising technology! Brand Innovators Mega-Trends provides brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to build loyalty and long term relationships with their consumers. We will hear from some of the best and brightest brand marketers at some of the most iconic brands in the world about how they are using technology to drive new customers into the purchase funnel. Thank you to everyone in the Brand Innovators community who contributed to today’s program. We invite you to participate in the discussion, and to share ideas, best practices and proof points with your colleagues, both during and after today’s event. Enjoy the show and we look forward to seeing you, again, at our next event in San Francisco.
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman
Marc Sternberg
Co-Founder
Co-Founder
Jared Hopfer
Ted Rubin
Head of Business Development
Acting Chief Marketing Officer
Paula Parisi
David Teicher
Chief Technology Officer
Chief Content Officer
Alexander Kanish
Leora Rosenberg
Business Development Manager
Program Director
Martina Suess
Gene Nech
Program Director
Head of CRM and Direct Marketing
Negeen Amuzegar
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS . ................................3 VIP SPEAKERS .......................................................... 6 AGENDA ....................................................................18 SPEAKERS............................................ .....................28 ADVISORY BOARD ................................................... 42 STRATEGIC ADVISORS .............................................48 SPONSORS. ...........................................................50 4
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Host
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
In addition to his role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author of the book Return on Relationship. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR (Return on Relationship, hashtag #RonR). In Septemeber he left his position as Chief Marketing Officer of Collective Bias, a company he helped build beginning in 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
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Commencement Speaker
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
Brian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web.
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Keynotes
AMY BOHUTINSKY CHIEF MARKETING OFFICER, ZILLOW @amybo
As CMO, Amy Bohutinsky is responsible for all marketing and communications at Zillow, including brand, advertising, public relations, mobile and social media marketing, email and business development. As one of Zillow’s earliest employees, Amy has been a critical force behind the company’s brand and traffic growth, building Zillow’s marketing and communications organizations. Amy is a recognized leader in her field, receiving awards including: Inman News’ 100 Most Influential Real Estate Leaders in 2013, Swanepoel Power 200: Most Powerful People in Residential Real Estate 2014, Direct Marketing News’ Marketing Hall of Femme 2014, and Puget Sound Business Journal’s 20 Under 40 in 2012. She is also frequently cited as a housing and marketing expert, appearing on CNN, Good Morning America, CBS This Morning and CNBC. Prior to joining Zillow in 2005, Amy ran communications for Hotwire through the company’s $675 million acquisition by IAC/InterActiveCorp in 2003. Amy started her career as a broadcast journalist, working for various CBS, NBC and ABC affiliates.
ALEXIS COX SENIOR PRODUCT MANAGER, ELECTRONIC ARTS @AlexisYCox
At Electronic Arts, Alexis Cox leads a cross-functional team of creative technologists, data scientists and product people who develop the product vision and strategy for innovative marketing programs. Alexis has 10+ years of experience as an innovator in the marketing technology space spanning several industries including gaming, media, beauty and investment management. She is passionate about pushing the boundaries of marketing at the cross-section of technology, design and data. Alexis holds a BA in Sculpture/Digital Media & Humanities from Sarah Lawrence College and a MBA from the Wharton School at the University of Pennsylvania.
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Keynotes
JOHN GREGORY
CATEGORY DEVELOPMENT OFFICER, RETAIL, AOL @SpeakingRetail
As AOL’s Category Development Officer for Retail, John Gregory leverages his 25+ years of retail and brand marketing experience to grow the category. Specifically, he provides category leadership; solidify a defined and differentiated positioning; use the category lens to inform product development, packaging, solutions, and business development as well as enhance the internal knowledge and understanding of the retail category through thought leadership initiatives.Previously, John was SVPGroup Client Director at Starcom Mediavest overseeing operations, finance, business intelligence, organization management and client relations. He also initiated national and local publishing strategies and activation in support of Walmart. Prior to his role on the agency side, he held senior marketing and merchandising roles at major retail organizations like Bloomingdales, Ann Taylor/Loft and Macy’s. He also ran a boutique consultancy advising investment/equity funds on the retail marketplace.
SCOTT HENDRICKSON
HEAD OF ADVERTISING SOLUTIONS, PAYPAL MEDIA NETWORK @hendricksons
Scott Hendrickson leads PayPal Media Network’s national sales team and is the chief brand evangelist with national brands/ merchants and their agency partners. He is responsible for defining and executing the business unit’s go-to-market strategy for its multi-channel advertising solutions and demand-generation products. Prior to joining PayPal, Scott worked briefly as a consultant to select startups and spent over nine years with Time Warner Inc. serving in various sales and sales management roles within Time Inc. and Warner Bros., rolling out a multitude of successful multi-channel advertising and licensed products. Scott has a B.S. from Penn State University and currently resides in New York City.
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Keynotes
RICHARD KOSINSKI PRESIDENT, UNRULY Richard Kosinski is President of Unruly. He is a seasoned senior media executive, having worked in the industry for more than 25 years in a variety of senior management positions at companies including Yahoo!, Quantcast, The Wall Street Journal/Dow Jones and Forbes. His experience ranges from launching new divisions at Yahoo! to creating customer-driven solutions to help marketers achieve their business objectives. Acknowledged by The New York Times as a business leader, Richard is a digital advertising veteran and expert, and has been published and quoted in numerous publications including The Wall Street Journal, Fortune, and Ad Age, and has spoken at dozens of industry conferences.
JORDAN KRETCHMER CEO, LIVEFYRE @jkretch
Jordan Kretchmer is the Founder and CEO of Livefyre, the first Social CMS Platform used by the largest companies in the world to engage consumers through a combination of realtime conversation, content creation, social curation and social advertising. Kretchmer founded the San Francisco based startup in December 2009, and has overseen its growth to 100 employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand redevelopment for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising. Kretchmer is a sought after speaker at industry events, haven spoken at The Future TV conference, OMMA Social, Digital Hollywood, Social Data Week, and the American Magazine Conference
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Keynotes
PEYMAN NILFOROUSH CEO, INPOWERED @ThePeyman
Peyman Nilforoush is the Co-Founder and CEO of inPowered. Brands use inPowered’s platform to help people make informed decision by discovering and promoting trusted expert content. A media entrepreneur and visionary, Peyman along with his brother Pirouz previously founded NetShelter in 1999, which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013. Peyman was named to the 2010 Who’s Who in Business Publishing by BtoB’s Media Business Magazine. He was a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the list of fastest growing companies. Peyman is a Charter Member of C100, which supports and mentors Canadian entrepreneurs.
DAVID STAAS PRESIDENT, NINTHDECIMAL David Staas brings to NinthDecimal more than fourteen years of marketing and product experience in both the mobile and advertising industries. David has been a part of several successful mobile start-ups and is extremely passionate about how location can transform mobile media and advertising. As President of NinthDecimal, David is responsible for the company’s go-to-market strategy and business execution, leading marketing, product management and engineering. David served as interim CEO of NinthDecimal for six months prior to his promotion to President, achieving record quarterly revenue growth, launching the Location Graph™ platform, and creating a performance-based mobile business. Prior to the interim CEO role, he served as Senior Vice President of Marketing and Product Management, leading the company’s business expansion into mobile.
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Agenda 7:30 am
BREAKFAST
8:45 am
WELCOME
9:00 am
BUILDING A SUSTAINABLE BRAND IN THE DIGITAL ERA
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Acting CMO, Brand Innovators
Great brands consistently deliver value to their customers and invest in marketing to drive loyalty and attract new customers. To thrive and grow rapidly, brands must build strong emotional connections. Leading brand marketers are leveraging digital media and advertising technologies — including digital video advertising, social media, mobile, content marketing, marketing automation, and personalization— to boost relationships into sales. Who gets it? Andrew Stark, SVP, Content Solutions, PulsePoint Communications, NetApp Jenny Robinson, Vice President, eCommerce and Digital Marketing, Tatcha Arra Yerganian, Chief Marketing Officer, One Medical Group
9:30 am
KEYNOTE — RETAILING IN THE DIGITAL AGE: OMNI-CHANNEL MOVES TO THE CENTER AISLE John Gregory, Category Development Officer, Retail, AOL
9:55 am
DIGITAL VIDEO EXPLOSION Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suit. According to eMarketer, digital video advertising in the United States is growing 30% annually and is poised to surpass $5.5 billion in 2014. And, the industry is expected to balloon to over $10 billion by 2018. What’s working in digital video and how can brand marketers profit from this new format? How are brands using video to tell stories and create emotional experiences with their consumers? What’s the ROI on a successful viral video? Adam Goodman, Vice President, Videology Group Lisa Camarillo, Chief Publisher and Head of Sponsored Media Global
10:20 am KEYNOTE — THE URBAN LEGEND OF FREE SOCIAL MARKETING Jordan Kretchmer, CEO, Livefyre
In a time where our attention span is shorter than that of a goldfish, many marketers think they must share more and more content to a highly distractible audience. By shifting the focus from the quantity of real-time content to the quality of real-time content, you can earn organic followers that persist beyond a campaign. CONTINUED ON PAGE 20 18
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Agenda 10:40 am NETWORKING BREAK 11:00 am
KEYNOTE — MARKETING AT THE INTERSECTION OF TECHNOLOGY, DATA, AND DESIGN Alexis Cox, Senior Product Manager, Electronic Arts
All brands want to innovate and explore the latest trends in marketing. Realtime, mobile, personalization, re-targeting, dynamic creative optimization, Big Data and more. Brands can prevent idea overload and reduce wasted effort by developing an innovation framework that lives at the cross-section of technology, data and design. When is real-time too timely and big data too big?
11:25 am
TREND SPOTTING — CONTENT MARKETING
11:45 am
TREND SPOTTING — BRAND MARKETING IN THE PERSONALIZED WORLD
Tim Spencer, Vice President, NewsCred
Marc Johnson, Chief Marketing Officer, Resonate The unstoppable march of technology and the rise of big data has pushed us past the Information Age into a new era, that of the Personalized World. Technologyenabled products and services have become experiences that shape themselves around the individual. The Internet of things, 3D printing and personal media programming help connected consumers manage infinite choice. How do brands optimize and what role does data play?
12:05 am TREND SPOTTING — EMPLOYEE ADVOCACY Jim Larrison, Chief Marketing Officer, Dynamic Signal Employee Advocacy has become an impactful tool for companies across their branding, sales, product marketing, and corporate awareness efforts. In fact, companies with engaged employees outperform those without by up to 202% (source: Gallup). Listen up and learn more about the technology behind launching and scaling an EA program and measuring the ROI.
12:25 pm TREND SPOTTING — UNLOCK THE POWER OF MOBILE WITH CROSS-CHANNEL AUDIENCE ENGAGEMENT
David Staas, President, NinthDecimal In a mobile-first society, the key to success is in connecting consumers’ physical and digital worlds including the often missing link — precise mobile audience intelligence. Learn how integrating mobile with other media channels significantly changes the marketing playing field, enabling brands to reach the same audience across multiple channels. Don’t miss the discussion about the evolution of crosschannel audience engagement. CONTINUED ON PAGE 22
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Agenda 12:45 pm
LUNCH
1:25 pm
KEYNOTE — INNOVATION IN DATA TARGETING
Brent Wall, Head of Advertising Solutions, West, PayPal Media Network The data targeting landscape features a host of players where first-party data owners and third-party data providers reign. Advertisers and marketers build partnerships with these players to create custom target audiences to reach throughout the customer lifecycle. Learn about the data players, the difference between inferred and known identity, and how PayPal uses first-party data as the foundation for audience innovation in partnership with data science teams, 3rd party data providers, and clients.
1:45 am
TREND SPOTTING — THE BUSINESS OF COLLABORATION Jeff Avallon, VP of Business Development, IdeaPaint
As more companies are talking about collaborative environments, there seems to be less genuine action toward creating them. Through this trend we are learning that collaboration can’t simply be pushed on employees; it has to be invited, encouraged and nurtured. But how? Understanding the all-encompassing art of fostering employee and client collaboration has never been more important. In this session, we will help to answer these pressing questions: How is collaboration measured? What small changes can be made to encourage a collaborative environment? How can a work space be “activated?” How can teams go from brainstorm to breakthrough? What tools are needed to improve the way people work together? To answer these questions and encourage more, Jeff Avallon, expert in inspiring work spaces, will take attendees through the business of collaboration.
2:05 pm
TREND SPOTTING — EMPLOYEE ACTIVATION
2:25 pm
TREND SPOTTING — AUDIENCE MARKETING
2:45 pm
KEYNOTE — THE WHITE HOUSE IS WORTH WHAT? DATA, STORYTELLING & THE NEW BUSINESS OF BUILDING BRANDS
Amy Heiss, Global Manager, Social Media Training and Employee Activation, Dell Eric Nystrom, Vice President, Brand Development, EveryoneSocial
Pernille Bruun-Jensen, Chief Marketing Officer, NetBase
Amy Bohutinsky, Chief Marketing Officer, Zillow In August 2013, President Barack Obama sat down with Zillow CEO Spencer
CONTINUED ON PAGE 24
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Agenda Rascoff in an unprecedented forum, where the President talked housing and answered questions via social media with Zillow’s millions of users. Streamed live on Zillow.com, and covered heavily by national media, it was a groundbreaking marketing event, whereby a consumer brand facilitated and broadcast a direct conversation between the President and the people. Hear Amy’s account of how she’s utilized storytellers, journalists and data scientists to architect an unconventional marketing strategy.
2:15 pm
TREND SPOTTING — AUDIENCE MARKETING
3:10 pm
TRENDSPOTTING— UNLEASHING THE POWER OF SOCIAL MEDIA
Pernille Bruun-Jensen, Chief Marketing Officer, NetBase
The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. How can brand marketers strategically use social data to reach the right consumer with the right message? How does consumer behavior differ from one social media networks to the next? What’s the next big thing in social? Learn from the best. Moderator: Jon Gregg, Chief Revenue Officer, ShareThis Helen Lee, Senior Manager, Social Media at Charles Schwab Amanda Mahan, Creative Director-Digital/Social Content, Clorox Company Pamela Naumes, Sr. Director-Brand Engagement, Bolthouse Farms Joe Nolan, Head of Social Media, Stub Hub
3:35 pm
NETWORKING BREAK
3:50 pm
KEYNOTE — DRIVING ENGAGEMENT (NOT JUST CLICKS) WITH YOUR CONTENT Peyman Nilforoush, CEO, inPowered Every day people create billions of pieces of content, yet there is only so much time in a day for people to consume content. How do you get people to actually pay attention and engage with YOUR content?
4:10 pm
TREND SPOTTING — FOUR AWARD-WINNING MOBILE CREATIVE TIPS: HOW TO GET A FREE TRIP TO CANNES Gregory Kennedy, SVP Marketing, TapSense
4:30 pm
TRENDSPOTTING — CELTRA
The ad tech industry has developed amazing technologies for tracking, targeting CONTINUED ON PAGE 26 24
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Agenda and buying audiences. But once you’ve got your audience, what do you say to them and how? Based on Celtra’s extensive recent eye tracking study exploring the impact of environment, ad format types, we’ll discuss the ability of ads to attract and keep consumer attention and how ad tech can help advertisers say the right thing when they are finally standing in front of their desired audiences. Matevz Klanjsek, Founder and Chief Product Officer, Celtra
4:50 pm
KEYNOTE — THE SCIENCE OF SHARING: HOW TO MAKE SOCIAL VIDEOS THAT SEIZE ATTENTION AND DRIVE ACTION
Richard Kosinski, President, Unruly Video advertising is growing at a monstrous rate: 50x since 2006 – making branded content the fastest growing ad format worldwide. We are inundated with ads and information, and suffering from Content Shock – informational overload that stretches our capacity to pay attention to and process information. Now, the pressing question that advertisers need to answer is how to not only reach consumers, but earn their attention and drive action, all while being cost effective. Learn how brands are utilizing viral video to cut through the clutter and seize measurable viewer attention.
5:10 pm
PROGRAMMATIC MEDIA BUYING & REAL-TIME MEDIA
There is no doubt about it; we now live in a “real time” world, where consumers are constantly connected and news and information has become the new currency. At the same time, real time bidding (RTB) has enabled brands to target and identify consumers more easily. By using data and sophisticated re-targeting algorithms, and location-based marketing techniques, brand marketers can now pinpoint their consumers from Long Island to Los Angeles and all points in between. Learn from our panel of experts how to get skin in the game.
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Moderator: Dax Hamman, Chief Product Officer, Chango Matt Karson, Group Manager Media – Shopper, Clorox Aaron Magness, Vice President, Marketing, Betabrand Covahne Michaels, Senior Brand Manager, Big Heart Pet Brands (formerly Del Monte Foods)
5:40 pm
GUIDED TOURS OF THE WALT DISNEY FAMILY MUSEUM
6:30 pm
BRAND INNOVATORS ’40 UNDER 40′ WEST AWARDS
7:00 pm
BRAND INNOVATORS COCKTAIL RECEPTION
Commencement Address presented by Brian Solis, Principal Analyst, Altimeter Group, Author, Blogger, Keynote Speaker
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Speakers JEFF AVALLON
VP, CORPORATE DEVELOPMENT, IDEAPAINT @IdeaPaintJeff Jeff Avallon, a lifelong entrepreneur, has been honored by BusinessWeek as one of “America’s Best Young Entrepreneurs” and highlighted by Inc. with a spot on the magazine’s annual “30 Under 30” round-up. Avallon joined IdeaPaint in 2006 after graduating from Babson College and was directly involved in commercializing and launching the company, raising funding, determining channel strategy, acquiring IdeaPaint’s first customer and driving scale. As VP of Business Development, Jeff currently focuses on IdePaint’s overall corporate strategy, managing new business and establishing large strategic partnerships.
ANNALISA CAMARILLO
CHIEF EDITOR AND HEAD OF SPONSORED MEDIA, NETAPP @lisaanna73 As head of branded editorial and sponsored news at NetApp, a company with more than $6B in revenue and 130 offices around the world, Lisa Camarillo provides brands business and technology insight to help achieve longevity and forge stronger consumer ties. Lisa has 15 years of tech marketing experience and heads a team of 10 at NetApp. She has worked in Silicon Valley from start-ups to Fortune 500 companies. She is is a blogger for Forbes and a member of The Global Leaders Network. Earlier in her career she worked at Sun Microsystems.
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PERNILLE BRUUNJENSEN
CHIEF MARKETING OFFICER, NETBASE @PernilleBruunJ Pernille Bruun-Jensen is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘get’s the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP).
KEITH EADIE
CHIEF MARKETING OFFICER, TUBEMOGUL @keadie
Keith Eadie leads the marketing team at TubeMogul and is responsible for evangelizing the benefits of online video advertising and analytics to brand advertisers. Keith joined TubeMogul from The Boston Consulting Group, where he specialized in developing marketing strategies for technology and digital media firms. Prior to BCG, Keith worked with TubeMogul in its infancy at UC Berkeley and collaborated with the founders to develop the initial business plan and marketing tactics. Keith received his Bachelor of Commerce from the University of British Columbia and his MBA from UC Berkeley.
Speakers ANYA GORMAN
ADAM GOODMAN
SENIOR ACCOUNT EXECUTIVE, UNRULY
EXECUTIVE DIRECTOR WEST COAST SALES AT VIDEOLOGY GROUP
Anya Gorman joined Unruly in April 2014 and is a Senior Account Executive where she manages the Northwest territory, working with top agencies and clients to run engaging social video campaigns. She focuses on selling custom cross-platform video solutions to clients across all industries and delivering the most awesome video campaigns on the planet. Before joining Unruly, she has held various commercial roles where she was instrumental in growing and running some of the largest programs with key clients at companies including Forbes, IDG and Vibrant Media. Gorman brings a wide range of industry experience and has worked with top brands including Clorox, Gap and Microsoft.
JON GREGG
BRANDON GUTMAN
CHIEF REVENUE OFFICER, SHARETHIS
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman
Jon Gregg is the chief revenue officer at ShareThis, the top platform for distributed content (according to ComScore) that touches the lives of 95 percent of the U.S. internet population. Jon is responsible for driving and supporting the sales team and fostering a collaborative environment to generate revenue. Jon joins ShareThis with more than 18 years of experience managing sales teams and leading successful sales strategy and operations. Before joining, he was the vice president of sales at inPowered Inc., where he developed and activated a high-velocity sales organization. 30
Adam Goodman has, for the past two years, served as Executive Director West Coast Sales for Videology Group. In this position, Adam is responsible for managing sales efforts and building new strategic partnerships with agencies and advertisers. Prior to joining Videology, Adam led all cross-network sales efforts surrounding the video game publishing business for Viacom LA. Adam also held a senior sales position with Turner Broadcasting, where he focused his efforts on growing the Adult Swim brand through creative sales efforts in both the NY and LA markets.
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As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.
www.Brand-Innovators.com
Speakers DAX HAMMAN
CHIEF PRODUCT OFFICER, CHANGO @DaxHamman
With 13 years in the digital space, Dax Hamman has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performance Display, a data-driven method for building ROI orientated campaigns. Dax frequently speaks on topics including media planning, media exchanges and the synergies between search and display. He also writes extensively on the digital space at daxthink.com.
MARC JOHNSON CHIEF MARKETING OFFICER, RESONATE @marcuspj
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AMY HEISS
GLOBAL MANAGER, SOCIAL MEDIA TRAINING & EMPLOYEE ACTIVATION, DELL @AmyHatDell Amy Heiss is the global Manager for Dell’s social media training and employee activation program, known as SMaC U, which offers tiered training to match any level of social media. She provides social media coaching to executives and Subject Matter Experts in order to amplify Dell’s brand message, establish executives as thought leaders, and expand Dell’s reach in technology communities. Her team has been internationally recognized for innovation and their work has been featured in several books and case studies on Employee Activation in social media. Amy lives in Austin, Texas, with her husband and two small children.
MATT KARSON GROUP MANAGER MEDIA, SHOPPER, CLOROX
Marc Johnson is CMO of Resonate, the only company to apply human understanding to marketing interactions. Marc was previously Global CMO of Experian Hitwise, and served as an Executive Vice President at social media monitoring firm BuzzMetrics (now a part of Nielsen). There he helped develop the first product, sales, and marketing plans. As Vice President of Product Development at the NPD Group, Marc created information products around convergence and the digital lifestyle for top consumer technology brands. At Jupiter Media Metrix, he was Senior Vice President, Marketing and Strategy, overseeing all product development as well as strategic PR and event programming.
Matt Karson spent the first half of his media career focused on traditional media at Mindshare and Universal McCann in New York, before transitioning into digital with MEC. He joined the Clorox media team earlier this year after three years as Associate Media Director at AKQA on the Clorox and YouTube accounts. At Clorox, he drives the approach to reaching the shopper from a media lens by leading integrations with eCommerce/retail teams and partnerships with key etailers. Matt also oversees cross-channel media planning/ investment on Clorox Disinfecting Wipes, the Health & Wellness platform, and Homecare Innovations.
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Speakers MATEVZ KLANJSEK
FOUNDER AND CHIEF PRODUCT OFFICER, CELTRA @hyperhandsome Matevz Klanjsek sets the overall product strategy and is responsible for product design, development and marketing. With 15 years of digital advertising experience, he spearheads Celtra’s product innovation, having conceived and introduced to the market innovative new ad products, such as Rich Media Post for Facebook and a new generation of ad formats for Angry Birds.
HELEN LEE
SENIOR MANAGER, SOCIAL MEDIA, CHARLES SCHWAB
Helen Lee is a senior manager of social at Charles Schwab, where she leads content, listening, community, engagement, and paid efforts for the brand’s corporate social media channels. In her new role, she recently helped the team bring home Brand New Media and Northwestern University’s Social Marketing Excellence 2014 Award for Wealth Management. Prior to Schwab, Helen was social media lead at The Clorox Company, where she helped develop social frameworks for iconic household brands such as Clorox, Pine-Sol, Kingsford and Hidden Valley Ranch, forging new capabilities around in-house community management, content strategies, measurement & analytics.
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JIM LARRISON
CHIEF MARKETING OFFICER, DYNAMIC SIGNAL @jlarrison As Co-Founder & General Manager at Dynamic Signal (dynamicsignal.com), Jim Larrison is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim focuses on driving new businesses and markets, while guiding product innovation and customer successes. Prior to founding Dynamic Signal, Jim was was the CRO at Adify, which was acquired by Cox Enterprises. Jim played a leadership role, most recently as Executive Vice President of Corporate Development at comScore.
AARON MAGNESS
VP-MARKETING, BETABRAND @macknuttie
Aaron Magness has worked in retail for over 10 years with customer focused brands such as Williams-Sonoma, Inc. and Zappos, Coastal. com and Betabrand. He is a proven leader with oversight of Marketing, PR, Social Media and Business Development. He received his BBA from University of Wisconsin – Madison with a double major of Marketing and Management & Human Resources. He ran with the bulls in Pamplona, Spain only five weeks before his wedding day, and luckily, he made it out alive. He is an endurance athlete, though he’s not sure why he puts himself through the pain. Aaron is a proud .0000001% owner of the World Champion Green Bay Packers.
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Speakers AMANDA MAHAN
CREATIVE DIRECTORDIGITAL/SOCIAL CONTENT, THE CLOROX COMPANY @RimmaKats Amanda Mahan brings a blend of digital content strategy and creative thinking to The Clorox Company where she works on key brands including Clorox Liquid Bleach, Hidden Valley Ranch, Kingsford, Glad, Fresh Step, Brita and Burt’s Bees. At Clorox, she defined the methodology for content strategies, developed a break-thru voice workshop and spearheaded creative work such as the Appy award winning myStain mobile app, featured in People Magazine. She also wrote and created the People’s Choice Award winning Green Mommy blog for Greenworks. Amanda won the Clorox Entrepreneur Award for out-of-the-box thinking/ new ideas/ risk taking.
PAMELA NAUMES
SENIOR DIRECTOR, BRAND ENGAGEMENT, BOLTHOUSE FARMS @pamelaanastasia
Pamela Naumes joined Bolthouse Farms nearly two years ago & during her tenure she has made a step-function change in the brand’s presence in digital channels. Pam has brought that mission to life with new programs, such as the www.FoodPornIndex.com, which received accolades from the press, academia and key industry influencers. In addition to digital brand communications, Pam leads public relations and strategic brand partnerships. Pam has more than 15 years of brand and digital communications marketing experience on the agency and brand side with global retail, hospitality, and CPG brands including Pinkberry, The Cheesecake Factory and Hilton Worldwide (Doubletree & Hilton brand). 36
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COVAHNE MICHAELS
SENIOR BRAND DIRECTOR, BIG HEART PET BRANDS Covahne Michaels has extensive experience in eCommerce and Consumer Packaged Goods. As Senior Brand Director, Big Heart Pet Brands she is currently on a quest to make Milk-Bone the first $1B dog snack brand by transforming consumer marketing and the product portfolio to meet current consumer needs. Covahne led the campaign development for Milk-Bone Brushing Chews, launched in March 2014. Her responsibilities include managing relationships with 12 agencies, a department of four and offering thought-leadership across multiple cross-functional teams. Earlier in her career Covahne was part of the brand management team at Kraft Foods.
ERIC NYSTROM
VICE PRESIDENT, BRAND DEVELOPMENT, EVERYONESOCIAL @ericnystromsays Eric Nystrom serves as the Vice President of Brand Development at EveryoneSocial. In his role, he develops go to market strategies and manages partnership and influencer programs that extend the brand’s capabilities and deliver greater value to our customers. Prior to joining EveryoneSocial, Eric was a Director of Social Media and Community at Dell, chief social evangelist and a founding member of Dell’s Social Media Services Group. Eric holds a Political Science degree from University of California at Berkeley.
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Speakers JENNY ROBINSON VP, ECOMMERCE AND DIGITAL MARKETING AT TATCHA Jenny Skinner Robinson serves as VP of eCommerce and Online Marketing at TATCHA, a San Francisco based luxury beauty company, where Jenny has led the web business to 300% growth over the past year. Previously, Jenny led eCommerce and Digital Marketing at Perricone MD. Jenny is passionate about leveraging online as a place for luxury companies to build their brands and to reach customers in highly targeted, personalized and data-driven ways. She holds a JD/MBA from Stanford Law School and the Stanford Graduate School of Business and a BA from Princeton University.
ANDREW STARK
SVP, CONTENT SOLUTIONS, PULSEPOINT @starkdaily
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TIM SPENCER VICE PRESIDENT, NEWSCRED
Tim Spencer is a strategic sales & business development executive with 15+ years experience of team leadership. As VP at NewsCred, he directs sales efforts for the world’s most powerful content marketing platform. Pairing cutting-edge software with world-class content, NewsCred transforms brands into storytellers. NewsCred’s Content Marketing Cloud provides the easiest end-toend solution for content planning, creation, publishing and analytics. Prior to joining NewsCred in 2013, Tim was VP, Sales & Business Development Skyword Inc. and held senior positions at Gerson Lehrman Group and Focus Features.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
As SVP, Content Solutions at PulsePoint, Andrew Stark heads the company’s content solutions business, which unites unique content programs, high-impact native ad solutions, and powerful audience insights for brands. Prior to PulsePoint, Andrew was VP, Sales and Marketing for Examiner Media Group. Andrew also held sales executive positions at Metro Boston and Boston Now, 365 Media USA. Early in his career, Andrew served as CEO & Publisher at The SUNPOST, where he provided strategic leadership and shifted the publication’s readership, growing a small community weekly paper into a large regional player.
Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
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Speakers BRENT WALL
HEAD OF ADVERTISING SOLUTIONS, WEST, PAYPAL MEDIA NETWORK
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ARRA YERGANIAN
CHIEF MARKETING OFFICER, ONE MEDICAL GROUP @tonkazona
Brent Wall is the Head of Advertising Solutions at PayPal Media Network for the western U.S. region. Brent manages relationships with PayPal merchant partners and brands to leverage PayPal data for online display, mobile display, and offers. Wall has extensive cross-platform media sales experience including key roles at The New York Times Co. and Apple’s iAd division.
Arra G. Yerganian is the Chief Marketing Officer at One Medical Group and brings broad senior management experience, having held key leadership roles in marketing, sales, and general management at a range of customerfocused companies including Procter & Gamble, the Dial Corp. and Atari. At University of Phoenix, where he was CMO, Arra has led the organization’s successful “Let’s Get To Work’”campaign, connecting education to careers and transforming the image and personality of the University of Phoenix brand. Arra received a B.S. degree from Boston University and upon graduation earned the Scarlet Key distinction for academic excellence and campus leadership, and completed an Executive Education Program in Strategic Marketing Management at Harvard Business School.
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK DIRECTOR, CONNECTIONS INNOVATION – GLOBAL CONNECTIONS THE COCACOLA COMPANY
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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
IAN GOMAR
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
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Advisory Board MAYUR GUPTA
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
SCOTT HUDLER
JASON JOHN
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
ADAM KMIEC
JOHN KOLLER
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VICTOR LEE
ELLIOT LUM
VP DIGITAL BRAND MARKETING, HASBRO
VP STRATEGIC MARKETING, COLUMBIA RECORDS
PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
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KIRK HEINLEIN
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MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER
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Advisory Board ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER
ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
MARC PATRICK
DEB RADCLIFF
SENIOR BRAND DIRECTOR, NIKE EAST
SENIOR VP MARKETING, WEST MARINE
UMANG SHAH
JOHN STARKWEATHER
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
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LIAM MCCARTEN
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EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
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Advisory Board JON SUAREZ-DAVIS
CHRIS THORNE
VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
GREGG WEISS
COLLIN T. WESTCOTT-PITT
VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
VP MARKETING, HEINEKEN, HEINEKEN USA
Strategic Advisors
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
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Title Sponsors
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Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. @amobee
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
Chango is a marketing technology company that puts marketers ahead of their competition. Our combination of proven technology, top industry talent and proprietary data provides solutions to marketers’ most complex problems. We are passionate about helping our clients become marketing rock stars, excel in the new world of programmatic marketing, where vast quantities of data come together to find the right audience across all types of devices. We unify all that the marketer requires to achieve their goals, with the first Programmatic Marketing Platform (PMP) – massive, scalable reach, robust data management and a team that helps you every step of the way. @chango
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and available impressions are distilled across all screens. @Dstillery
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Title Sponsors
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, CPGs, and financial services. @dynamic_signal
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inPowered delivers the highest engagement with promoted content by enabling brands to discover and promote content from the top experts. Our algorithm determines the top experts in any topic, shows brands what those experts are saying about them, and enables brands to drive people to engage with that content. We are in the credible content business, not the clickbait business. inPowered is headquartered in San Francisco with offices in New York and is backed by Rho Ventures and Relay Ventures. @inpwrd
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fullylicensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @NewsCred
Predictive Science is a software company focused on helping Fortune 1000 marketers discover and capture the value of their data. We are the pioneers of big data analytics for marketing. We pride ourselves in being able to understand business problems and deliver solutions with the mind of a data scientist. The purpose of our products is to create transparency, foster a spirit of accountability, and build the foundation for predictive analysis. We are data scientists who know marketing. @PredictiveSc
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Title Sponsors
With more than 400 million auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 120 million unique visitors in more than 50 countries each month. The leading platform for programmatic buying and selling of digital video, SpotXchange connects thousands of publishers with advertisers, agencies, trading desks,DSPs and ad networks, running top brand campaigns through its IAB-certified marketplace. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video. @spotxchange
Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Its open platform enables brands, businesses and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent. Creatives participate on a level playing field, accessing work that has historically not been available. Tongal’s process allows creatives and brands to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, California. @Tongal
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Accordant Media is an independent, programmatic media-buying and optimization company that makes audience targeting and biddable media simpler and more effective for leading agencies and brand marketers. Accordant’s innovative system plus customized solutions help digital advertisers achieve targeted, efficient and scalable campaigns across paid display, video, mobile, social, email, in-stream audio and out-ofhome channels. Accordant’s powerful custom audience segmentation engine, Audience Optics™, drives integrated data, finely sculpted audience insights and dynamic inventory management to produce greater customer engagement and response. @accordant
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Privately held, based in NYC, Bitly shortens more than 1 billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, government organizations, educational institutions, nonprofits and individual users. Processing more than 6 billion clicks on those links per month, Bitly remains the leader in an optimal sharing experience, and continues to unveil new products while generating one of the most valuable proprietary datasets in the world today. @bitly
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BrightRoll is the world’s leading provider of digital video advertising services. The company has access to billions of monthly digital video impressions across the globe through its network and exchange (BRX). The company enables advertisers to execute smart digital video advertisers across the web and mobile landscape. Proprietary buying technology, combined with full site disclosure and flexible targeting provides BrightRoll network and exchange customers with the reach, frequency and scalability needed to achieve campaign goals. The company provides publishers with access to the industry’s largest video marketplace to maximize monetization of their inventory. @BrightRoll
Your employees want their company to be successful and they like talking about what they do. Let them spread the message via their social networks. What happens when you enable 100 of your employees, customers, or community members to promote your message via their personal social networks? On average, your reach will grow by 91,000, you’ll generate an extra 13,000 brand impressions, and 6,100 clicks back to your site per month. @EveryoneSocial
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Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra’s AdCreator 3 platform, which is used by world’s leading agencies, publishers and networks in more than 30 countries, is the only complete SDK and ad server agnostic platform for rich media mobile advertising. Celtra’s unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive mobile platforms with one single ad unit. @CeltraMobile
“Jun” means truth, and the company was founded on the principles of honesty and integrity. Jun Group gets millions of people to see branded content through our video distribution and traffic-driving platforms. Everything Jun Group does is backed by the Jun Group Promise: Placements are always 100% visible, 100% transparent, and 100% brand safe or the entire price of the campaign is refunded. Founded in 2005, Jun Group is privately held, with offices in New York, Chicago, Detroit, and San Francisco. Clients include Fortune 500 brands, media agencies, and major entertainment companies. @JunGroup
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Kargo is a mobile-first brand advertising company that pairs the most recognizable brands in the world with premium publishers for measurable mobile marketing success. With a scalable platform covering all major verticals, we make it possible to deliver highly impactful rich media, native and video creative with 100% transparency. In addition to being an OnMobile Top 100 winner for three consecutive years, Kargo is the recipient of multiple industry awards including a 2010 Digiday award for Best Mobile App Content and 2014 OMMA awards for Best Rich Media Execution. @Kargo
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Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/ WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. @livefyre
LiveWorld provides social media software and services for human engagement to help F1000 brands develop deeper relationships with customers. We bring a human touch scaled by technology that creates value out of user content and provides big cost savings. LiveWorld is a trusted partner of the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. For our clients, we develop strategy, create and publish content, engage customers, moderate content, manage crises, and glean insight from social media. LiveWorld is headquartered in California, with offices in New York City and San Jose. @liveworld
Mutual Mind is an award-winning social listening, analytics and engagement platform that combines three different modes of social listening with business intelligence and reporting, enabling sales partners and brands to engage customers, communities, influencers and advocates for optimal marketing ROI and customer service. The company’s Authentrix™ feature enables social reach and impact measurement for bloggers, VIP’s, advocates and endorsers. MutualMind’s Social Command Center supports a single, aggregated view for text, location and image analytics at enterprise-level engagement. Command Center brings together the first scalable platform whose architecture is optimized for rapid deployment. @mutualmind
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In 2008, IdeaPaint launched with just one simple goal: to fundamentally improve the way people work. Staying true to its mission, IdeaPaint created a premium dry erase paint that turns any smooth surface into a boundless dry erase canvas. Just six years later, IdeaPaint has over 100,000 installations in 40 countries. PayPal, Quicken Loans, Harvard, LinkedIn, Apple, Gap and Zappos are just some of the companies using IdeaPaint to help their teams communicate and collaborate more effectively. @IdeaPaint
NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital. Our data is built on one trillion data points from over one billion devices, allowing us to create hundreds of customized audience segments with the scale to drive meaningful business results – enabling marketers to reach individuals at the right marketable moment. @ninthdecimal
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NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. @NetBase
Offerpop helps marketers launch powerful social marketing campaigns to reach, engage and connect with their consumers. Global brands, agencies and small businesses use Offerpop to increase revenue and grow fans, followers and email subscribers. Marketers launch campaigns across any marketing channel — website, advertising, email, and TV — and drive engagement on Facebook, Twitter, Instagram and Pinterest. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. @OfferPop R 252 G 238 B 18
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Hex FCEE12 PMS 102
Hex FFA300 PMS 138
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PayPal Media Network (PPMN) helps retailers and brands to drive commerce through data-driven advertising solutions and offer products. PPMN leverages a multitude of proprietary data and distribution assets owned by eBay Inc. to deliver advertising messages and offers to targeted consumer audiences. Our network features: first and third-party online distribution leveraging PayPal purchase data to target custom audience segments; RedLaser, the leading in-aisle shopping application that engages customers at the “moment of truth”; and the largest locationbased mobile display ad network in the U.S. advertise@paypal.com
Purematter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @ BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred. . @purematter 61
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PulsePoint™ is a content creation and media technology company that owns one of the largest independent programmatic exchanges in the industry. Leveraging our proprietary content and audience targeting technology, the company delivers both programmatic and content marketing solutions to the right audience at scale. PulsePoint™ reaches more than 167MM unique users every month (comScore, 2013) and manages more than 3 billion ad transactions across its transparent exchange every day. Clients include the leading demand and supply side partners as well as brands like General Mills, Mercedes, Lowe’s and SC Johnson. @pulsepointbuzz
Resonate, founded in 2008, has pioneered a new model for using “big data” to develop a sophisticated understanding of consumer motivations, values, attitudes and beliefs. Marketers need to understand “why” the audiences they target take action. Resonate answers that question, while making it simple to put that knowledge to work creating positive results for political campaigns and marketing initiatives. Resonate’s pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate’s motivations based targeting to deliver successful online ad campaigns. @resonatetweets www.Brand-Innovators.com
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ShareThis uses large-scale social data to deliver breakthrough insights, audience building and advertising solutions across mobile and desktop environments. Every day millions of consumers use ShareThis to share content across multiple devices and more than 120 social channels including Facebook, Twitter, LinkedIn and Pinterest — giving the company unrivaled visibility into online social behavior. The company works with 50+ of Advertising Age’s 100 leading national advertisers and is based in Palo Alto, California. @ShareThis
TapSense is a leading mobile marketing cloud platform that provides a private RTB (Real Time Bidding) marketplace solution. Over 100 customers have succeeded with TapSense, including: Fab, Redfin, Trulia, Expedia, Viator, Amazon and eBay. TapSense was founded in 2011 and is based in San Francisco, California. Investors include top Silicon Valley venture firms, Ron Conway’s SV Angel and Maynard Webb, a board member of Salesforce and Yahoo. TapSense is a member of the Mobile Marketing Association. @TapSense
Unruly is the award-winning global platform for social video advertising. Unruly has delivered, tracked and audited 1.34 billion video views and executed 1,400+ successful social video campaigns for global brands and agencies including T-Mobile’s acclaimed Life’s for Sharing series, Evian’s global Roller Babies hit and Heineken’s Legends campaign. Reaching an audience of 725 million monthly unique users, Unruly distributes video and rich media formats across platforms including YouTube, Facebook, Twitter, premium publisher sites, influential blogs and mobile applications. @unrulymedia
Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and sciencebased technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venturebacked company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America. @videology
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