ENNIALS
ILL MOBILE & M
THE WORLD
IN THEIR HANDS
HOSTED BY
APRIL 23, 2015 IRVINE, CA
Hello and ... Welcome to the first Brand Innovators Mobile and Millennials summit in Southern California! “Know your customer” may be the most important mantra in business today. Perhaps the only thing more important, however, than knowing your customer is knowing your next generation of customers. For Fortune 500 and other leading brands that means knowing and understanding millennials --- the future of your business is in their hands.
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Millennials --- generally defined as consumers born after 1982 --- are the fastest growing generation on earth, and they will soon be the most influential. Retail industry analysts predict that over the next five years millennials will have more purchasing power than any other generation. At the same time, they are still forming their own opinions and preferences about different brands, making it even more important for brand marketers to build relationships and engage with these young consumers while the window is still open. Finally, millennials are the first generation of “digital natives,” consuming virtually all of their media on digital devices. Brand Innovators Mobile and Millennials will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories and discuss the challenges and opportunities inherent in marketing to millennials. The goal is to provide you with the knowledge and information that you need to know to ensure your brand’s long-term success. Thank you to all of our attendees and speakers who contributed to our program. We invite you to participate in the discussion, and to share your ideas with your fellow brand marketers in the Brand Innovators community, both during and after our event. Extra special thanks to our friends at Taco Bell for hosting Brand Innovators Mobile and Millennials. Enjoy the day and we look forward to seeing you, again, at our next Brand Innovators Summit! You’ll find the dates at www.brand-innovators.com/events.
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Leora Rosenberg Program Director
Maria Sekar
Program Director
Taylor Cohen Social Media
Marc Sternberg Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
Chief Technology Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Negeen Amuzegar
Marketing Coordinator
Parker Johnson
Marketing Coordinator
What’s Inside
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LETTER FROM THE FOUNDERS ........................................
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VIP SPEAKERS .................................................................
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AGENDA .............................................................................
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SPEAKERS ........................................................................
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ADVISORY BOARD ...........................................................
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STRATEGIC ADVISORS ....................................................
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BRAND HOST ....................................................................
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SPONSORS ......................................................................
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Host
EF RODRIGUEZ DIRECTOR OF GLOBAL SOCIAL, HTC @pug
Ef Rodriguez is the Director of Global Social at HTC, a designer and manufacturer of connected devices. He is responsible for guiding global social strategy for the Taiwan-based company whose flagship device, the HTC One M8, was hailed as the “Best Android Phone” by the Wall Street Journal. Prior to HTC, Rodriguez worked at a number of the world’s most acclaimed advertising agencies. At Crispin Porter + Bogusky, he developed social ideas for American Express, Microsoft, and Domino’s. While living in Amsterdam, Rodriguez worked for Wieden+Kennedy as part of the teams for Heineken, Coca-Cola and Nike. Outside the office, he has led and hosted large tech events from TEDx to Startup Week to Ignite. Rodriguez graduated from the University of Colorado at Boulder, currently resides in Seattle.
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Event Chairperson
TRESSIE LIEBERMAN SENIOR DIRECTOR, DIGITAL & SOCIAL MARKETING, TACO BELL @tresslieberman
Tressie Lieberman is the Director of Digital and Social Marketing at Taco Bell, a division of Yum! Brands Inc. She has been in her position since 2012, supervising a team responsible for building the Irvine, Calif.-based brand’s relevance. She is relentlessly focused on evolving the restaurant experience. The Taco Bell mobile app was recently named one of the 20 Best Ads of 2014 by Fast Company. Tressie relocated to Orange County from Dallas where she spent over 5 years establishing and aggressively growing the digital program for Pizza Hut. Prior to joining Pizza Hut, she pursued her passion for advertising at both Ogilvy & Mather and Slingshot. While a Texan at heart, she is now fully obsessed with SoCal and is enjoying life by the beach with her amazing husband and her dog who rules the house.
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Fireside Chat
MAX POLISAR SENIOR VICE PRESIDENT, SALES, AWESOMENESS.TV @MaxPolisar
Max Polisar is Senior Vice President of Sales at Big Frame, an industry leading full-service talent management company that represents both digital and traditional talent. The company was acquired by AwesomenessTV, a subsidiary of DreamWorks Animation, in 2014. Max leads the influencer branded content group and principally serves as a consultative ally to aid blue chip marketers through successful collaborations with many of the most popular digital influencers to date, including Tyler Oakley, MissGlamorazzi, MirandaSings, and over one hundred others. Max has been a key player in evangelizing the YouTube digital content marketplace into the vastly larger digital influencer industry that exists today. Prior to Big Frame, Max was Vice President of Sales at Total Immersion, a global leader in augmented reality and virtual try-on solutions for retail and e-commerce, where he helped launch Augmented Reality technology. Max was also previously Director, Business Development at WhitmanHart Interactive, where he unveiled some of the first broadband video brand websites; Buongiorno, where he helped introduce U.S. text message marketing on American Idol; and he served as Director, Endless Mobile at WME, one of the world’s largest talent agencies, where he was one of the first artist representatives for digital media.
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Fireside Chat
TYLER OAKLEY CONTENT CREATOR AND YOUTUBE PERSONALITY @tyleroakley
Tyler Oakley is YouTube gold. Established as one of the most influential LGBT vloggers, he is an A-Lister in the digital age. Oakley’s videos are hilarious, engaging, and unapologetically personal. With an undying love for all things pop culture, his quick wit, and an innate sassiness, Oakley is immediately lovable and undeniably viral. Among his many accomplishments, Tyler and his best friend Korey Kuhl launched Psychobabble, a weekly podcast discussing “unfiltered gossip” and untold stories and it has gone to number one in the iTunes podcast chart. He also completed two legs of his national Slumber Party Tour with plans to travel to more cities here in the U.S. and internationally. Tyler has met both the President of the United States and the First Lady, raised over $500,000 for The Trevor Project last year, won two Teen Choice Awards and two Streamy Awards. With extensive experience on the red carpet (i.e., Kids Choice Awards, mtvU Fandom Awards), he recently interviewed some of the most talented musicians and recording artists at the 57th Annual Grammy Awards red carpet, which was live streaming on CBS.com. He has also been a regular guest host on CBS’ daytime talk show, ‘The Talk,’ and was named one of Time Magazine’s 30 Most Influential People on the Internet. Find him at TylerOakley.com www.Brand-Innovators.com
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Keynote
CHRIS BRANDT CHIEF MARKETING OFFICER, TACO BELL @tacobell
As the Chief Marketing Officer (CMO), Chris Brandt leads Brand Marketing, Brand Experience, Media and Brand Sponsorships, and Digital/Social Marketing. During his four years with Taco Bell, Chris has overseen the marketing strategy to bring Live Más to life. He’s championed the development of ongoing and new platforms including introducing a new daypart with the Breakfast menu, leading the launch of Doritos Locos Tacos, developing the Cantina Bell menu, and redefining Taco Bell’s ordering experience through the Mobile Ordering app. Chris also developed a breakthrough multi-year marketing calendar featuring innovative, craveable, affordable food to drive sales growth both today and in the future. Chris joined the Taco Bell team in 2010 as Senior Director for Marketing where he assumed responsibility for the Marketing Calendar and brand innovation. Promoted to Vice President in 2012, Chris also assumed responsibility for Brand Experience and helped bring “Live Más” to life. Prior to his roles at Taco Bell, Chris served as VP of Marketing for Odwalla, a Coca Cola brand, launching protein smoothies, new super foods and re-launching Odwalla bars. As a member of Odwalla’s Executive Team, Chris played a leading role in the company’s strategic decisions and nationwide expansion around health and wellness. Before joining Odwalla, Chris spent eight years working on a variety of brand management assignments at General Mills including Betty Crocker, Foodservice, Big G Cereals, Nature Valley Granola Bars, and Yoplait. Chris graduated with honors from UC San Diego with a BA in Economics and received his MBA with honors from the Anderson School at UCLA. www.Brand-Innovators.com
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Keynote
SHERI CONN SENIOR VP, GLOBAL BRAND STRATEGY, DREAMWORKS ANIMATION @shericonn Sheri Conn is Senior VP, Global Brand Strategy at DreamWorks Animation. Previously, she spent five years as Vice President, Brand Marketing at Paramount Pictures, leadinig strategic business and marketing planning for DreamWorks Animation, Lucasfilm, Bad Robot and Paramount Pictures to fully monetize portfolios of film, television, direct-to-video and online video game content through digital, physical and video-on-demand sales. Earlier in her career she was Director of Global Marketing at The Walt Disney Company, driving global research and strategy efforts across theme parks in Orlando, Anaheim, Paris, Tokyo and Hong Kong.
Keynote
CLAUDIA BATTEN ENTREPRENEUR, SPEAKER AND CHANGE AGENT, SQUIGGLYLIFE.COM @claudiabatten
Claudia Batten has spent over 15 years in the technology sector as a founder, advisor, mentor, board member and enthusiast. She was part of the founding team of Massive, a first-of-its-kind network for advertising in video game, sold to Microsoft in 2006. In 2009 she co-founded Victors & Spoils, the first advertising agency built on the principles of crowdsourcing. French holding company Havas bought a majority interest in the agency in 2012. She is actively involved in a number of companies including Star86.com, a virtual world that uses creative play to support the development of resilience and self-concept in children, and Broadli.com, a platform that digitizes serendipity, helping to put your digital network to work. She is the creator and advocate of The Squiggly Line, a methodology for navigating the non linear line to achieving the exceptional. Claudia has partnered with advertising agencies and brands at a strategic level, working to solve the issues that they face and helping them to adapt to new models. A New Zealand native, she is a sought-after public speaker on topics of digital innovation, digital media and building businesses of the future.
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Making Mobile Simple.
Millennial Media is the leading independent mobile marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. Our unique data and technology assets enable our clients to connect with their target audiences at scale.
www.millennialmedia.com
Keynote
JOHN KOLLER VP MARKETING, SONY PLAYSTATION @jpkoller
John Koller is the Vice-President, Platforms Marketing at Sony PlayStation and Sony Computer Entertainment of America (SCEA). In that capacity he functions as the General Manager responsible for all aspects of platform strategy for the PlayStation 4, PlayStation 3, PS Vita, peripherals and licensing verticals, including brand marketing, business models, customer experience, product planning, portfolio planning, pricing, packaging, communications, distribution, and retail promotions. At SCEA, he has managed or assisted with the launch of five multi-billion dollar platforms, including the highly anticipated PlayStation 4. He has established and championed significant innovations, including new digital content business models, consumer engagement advertising models, as well as award winning creative.
Keynote
JIM TOBIN PRESIDENT, IGNITE SOCIAL MEDIA @jtobin Jim Tobin is President of Ignite Social Media, the Original Social Media Agency™, one of the leading social media marketing firms in the nation. He’s also the author of the 2008 book, “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing,” and the 2014 book “Earn It. Don’t Buy It. The CMO’s Guide to Social Media Marketing in a Post Facebook World.” In his role at Ignite Social Media, Jim has helped develop and execute social media marketing programs for some of the world’s best brands, including Microsoft, Chrysler, ConAgra Foods, Sterling Jewelers (Kay Jewelers and Jared the Galleria of Jewelry), Samsung and many more.
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Fireside Chat
GEORGE HAYNES HEAD OF NEW MEDIA MARKETING, CAESARS ENTERTAINMENT CORPORATION George Haynes is a published award winning lifestyle and innovative marketing thought leader. He is a proven play maker and trusted coach with substantial victories in avant-garde digital/social media efforts, product launches, advertisingmarketing strategy, promotions, paid search, etc. that have consistently contributed to strong profitable business results. He has negotiated and worked with a variety of talent: Mario Andretti, The Jabbawockeez, Mos Def, Chris Paul, Carmelo Anthony, Marc Ecko, Nicky Romero, Big Boi (OutKast), Jamie McMurray, Jermaine Dupri, BoyzIIMen, Earth Wind & Fire, Bloggers, YouTube Celebrities and countless others to drive positive brand awareness and advance brand buy cycles. George’s insights and “notable quotables” have been seen across various media outlets including but not limited to: Forbes, Bloomberg, E-Marketer, Digiday, Direct Marketing News, Social Media Today and The Globe & Mail.
SABRINA SIRHAL NATIONAL MEDIA MANAGER, KIA MEDIA PLANNING, INNOCEAN WORLDWIDE
Sabrina Sirhal is National Media Manager for Kia Media Planning at Innocean Worldwide. She joined the company in 2007. Sabrina has an MBA from Pepperdine University’s George L. Graziadio School of Business and Management and a BA in Social Sciences and History from the University of California, Irvine.
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First Look
NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @nortycohen
In 2003 Norty Cohen founded Moosylvania with the goal of creating value for clients while hosting a dynamic environment that embraces new media and innovation every day. Norty got his start as a creative, then moved to the account side and, eventually, agency ownership. Since launching Moosylvania he hasn’t stopped learning, adapting and pioneering the way. Norty has led numerous breakthrough studies, including several on the behavior of Millennials, summaries of which can be found on his blog at Moosylvania.com.
POV
MICHELE TOBIN SVP GLOBAL BRAND PARTNERSHIPS, ROVIO ENTERTAINMENT LTD. @MicheleTobin Michele Tobin is the SVP, Global Brand Partnerships and Advertising at Rovio Entertainment, one of the world’s leading mobile entertainment companies. In this role, she leads the company’s worldwide ad monetization and partnership efforts with agencies and brands across all vertical markets. Prior to joining Rovio, Michele was at Millennial Media, most recently as Vice President of Millennial Media’s global entertainment practice. Michele has been in the mobile industry for more than 12 years and she was named one of the Most Powerful Women in Mobile Advertising by Business Insider in 2013 and 2014.
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Agenda THURSDAY APRIL 23, 2015 TACO BELL, IRVINE, CA
8:30 am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer Host: Ef Rodriguez, Director, Global Social, HTC Event Chairperson: Tressie Lieberman, Sr. Director, Digital & Social Marketing, Taco Bell Special Guest: Tyler Oakley, Content Creator and YouTube Personality
9:00 am
FIRESIDE CHAT
9:25 am
MARKETING TO MILLENNIALS: THE X FACTOR
Tyler Oakley, Content Creator and YouTube Personality Max Polisar, SVP-Sales, Awesomeness.TV
Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them — including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers. Moderator: Emily Keith, VP, Qualia Media PJ Lewis, Senior Director, Global Brand Marketing & Design, Mattel Tressie Lieberman, Sr. Director, Digital & Social Marketing, Taco Bell Pamela Naumes, Sr. Director of Brand Engagement, Bolthouse Farms Brenden Schaefer, Marketing Director, Emerging Brands, PepsiCo CONTINUED ON PAGE 24
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Agenda 10:00 am THE MOBILE GAMING OPPORTUNITY
Michele Tobin, SVP Global Brand Partnerships, Rovio Entertainment Ltd.
10:20 am ENTERTAINMENT AND CONTENT 2015: MILLENNIALS AND GEN Z Marketers have barely begun to figure out millennials, a generation so nuanced their media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z. Key to engaging this new group of consumers is content. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. This panel will explore what we’ve learned about Millennials and Gen Z so far, through the lens of the entertainment and content: Movies, Video, Music, Gaming and more. Moderator: Jeff Skaggs, Regional Vice President, Fullscreen Amy Conley, Vice President, Worldwide Digital Marketing Strategy, Sony Pictures Cheryl Gresham, Director, Media, Taco Bell John Koller, VP Marketing, Sony Playstation Justin Manfredi, Sr. Director Digital Marketing, Activision Dina Marovich, SVP, Worldwide Media & Interactive Marketing, Paramount Pictures
10:50 am NETWORKING BREAK 11:10 am
KEYNOTE — INSIDE A BRAND-PRODUCED TV SHOW: THE DEVELOPMENT AND LAUNCH OF PLAYSTATION’S “POWERS” John Koller, VP-Marketing, Sony PlayStation
11:30 am SUCCESS STORY: DSTILLERY Blake Aber, Sr. Analyst, Dstillery
11:45 am SUCCESS STORY — LENOVO: MOBILE & MILLENNIALS Kate Doll, Account Director, Tongal
12:00 pm SUCCESS STORY: ADSMOVIL
Isabel Rafferty, Vice President, Adsmovil CONTINUED ON PAGE 26
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Agenda 12:15 pm LUNCH 1:00 pm KEYNOTE — WHY MILLENNIALS DON’T GIVE A *%$# ABOUT YOU & WHY YOU SHOULDN’T CARE Claudia Batten, Entrepreneur, Speaker and Change Agent, www.squigglylife.com
1:25 pm
KEYNOTE — Chris Brandt, Chief Marketing Officer, Taco Bell
1:50 pm TAPPING INTO MOBILE: CONTENT, COMMERCE, AND DATA The “on demand” generation opts out of everything except their mobile devices, where marketers must earn the attention of audiences by using the unique properties of mobile technology and data to create more highly focused and engaging experiences. Exploring the intersection of content, video and commerce, this session will delve into the myriad ways marketers can create richer, more personalized and meaningful mobile experiences that engage the consumer and ultimately impact the bottom line. Moderator: Hilary Maitland, Head of Client Strategy, Thinknear Quinn J.K. Banks, Sr. Product Marketing Manager, Mobile, Farmers Insurance Simon Cho, Senior Group Manager, Digital Customer Experience, Hyundai Motor America Ben Golden, Mobile Experience & Innovation Lead, Taco Bell Carlos Faxas, Manager, eCommerce New Technology and Digital Concepts, United Airlines
2:25 pm
SUCCESS STORY — NETBASE
Mihir Minawala, Manager, Social, Industry & Competitive Intelligence, Taco Bell Pernille Bruun-Jensen, CMO, Netbase
2:45 pm EXCLUSIVE FIRST LOOK: 2015 MILLENNIAL BRAND RANKING REPORT Join us for the debut of our latest research on the Millennial generation. Building on two years of surveys and panels with this important influencer target, the 2015 Millennial Brand Ranking Report demonstrates which brands are connecting with Millennials and which ones aren’t, no matter how much they spend on advertising. Norty Cohen, CEO and Founder, Moosylvania CONTINUED ON PAGE 28 26
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Agenda 3:05 pm
NETWORKING BREAK
3:25 pm
FIRESIDE CHAT
3:50 pm
THE NEXT GENERATION OF TALENT: NEW MEDIA STARS
Moderator: Kim Thom, Director, NinthDecimal George Haynes, Head of Digital Media Marketing, Caesars Entertainment Sabrina Sirhal, National Manager, Kia Media Planning
Today’s entertainment landscape spans well beyond TV and Film, and even the likes of HBO and Netflix, to include an array of emerging media and platforms. From YouTube to Vine to Snapchat to Instagram, and now Periscope and Meerkat, each medium entails a different set of consumption habits, but most importantly, a new breed of content and content creator. How does this next generation of talent think about producing that content? How do they work with brands, if they think about it at all? How do they engage with their audiences? We get inside the minds of these new media stars to understand their creative process, entrepreneurial instincts, and what lies ahead. Jason Bitensky, VP of Global Video Sales, Millennial Media Marcus Johns, Actor and Viner Olga Kay, Actress, Producer, and Entrepreneur
4:20 pm
HOW MILLENNIALS SHOP: EXPLORING NEW HABITS IN MOBILE, COMMERCE & RETAIL Nearly 80 percent of millennials own a smartphone, yet 63 percent of them don’t have a credit card. The first mobile generation is upending everything we know about shopper behavior, as they use their devices to shop smarter, faster and cheaper. This session will explore trends related to how millennials shop, including mobile wallets, mobile advertising options and how innovative retailers are changing the paradigm by embracing them in creative ways throughout the ecosystem where they spend no less than half of their time online.. Ryan Bonifacino, SVP Digital, Alex & Ani Fara Howard , Global VP, Marketing, Vans Kathy Noble, Associate Director Digital Marketing, The Kellogg Company
CONTINUED ON PAGE 30
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MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last two years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Agenda 4:50 pm
KEYNOTE — ORGANIC REACH DECLINES, INFLUENCER NETWORKS CRUMBLE: WHAT’S A BRAND TO DO? Jim Tobin, President, Ignite Social Media What worked in social media marketing just a few short years ago is unlikely to work today. Generating organic impressions on owned social channels has gotten much more difficult. At the same time, early influencer networks such as Federated Media and Say Media have struggled to stay afloat. But social is, if anything, more important than ever for discovering new products to buy. Given those challenges, what approaches can a brand take in 2015? Jim Tobin, President of Ignite Social Media, will share one approach that’s driving impressions and sales for leading brands and retailers.
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5:10 pm
CLOSING KEYNOTE
5:35 pm
BRAND INNOVATORS COCKTAIL RECEPTION
Sheri Conn, Senior Vice President, Global Brand Strategy & Franchise Development, DreamWorks Animation
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Speakers QUINN J.K. BANKS SENIOR PRODUCT MARKETING MANAGER, MOBILE, FARMERS INSURANCE Quinn Banks is Head of Mobile for the Digital Marketing Department at Farmers Insurance, overseeing mobile app development for customer facing apps and provides the mobile vision, governance and direction for the company. Quinn’s background spans multiple disciplines and markets, with expertise in app and game design and programming, software localization and development, strategic analysis and total immersion training programs. Prior to his current position he was the CEO and Co-founder of Tarver Games, a game/app developer that got its start creating game treatments and demos for movie studios and transitioned into mobile games and apps.
RYAN BONIFACINO SVP DIGITAL, ALEX & ANI
Ryan Bonifacino oversees e-commerce, digital marketing, advertising technology and customer experience as the VP Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and 2013 revenues of over $230 million, Alex and Ani is currently the fastest growing mid-sized retailer in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was at Hedgeforce.
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JASON BITENSKY VP, GLOBAL VIDEO, MILLENNIAL MEDIA @Intensky
As VP of Global Video Sales at Millennial Media, Jason Bitensky leads the xompany’s global mobile video efforts. He began his career at Millennial Media as VP of East and West Coast Sales. Over the past decade, Jason led sales teams at some of the media industry’s largest companies, including Discovery Communications and AOL, where he served as Director of Digital & Cross-Screen Media Sales and Account Director, respectively. Past sales leadership roles include app publisher Slide Inc. and cult streaming music service Project Playlist, co-founding both advertising sales divisions. Jason serves as advisor for social platforms friend2friend and The Influential Network.
PERNILLE BRUUN-JENSEN
CHIEF MARKETING OFFICER, NETBASE @PernilleBruunJ Pernille Bruun-Jensen is an international business professional who has lived and worked around the world, and who ‘get’s the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with brands and agencies around the world.
Speakers SIMON CHO
SR. GROUP MANAGER, DIGITAL CUSTOMER EXPERIENCE, HYUNDAI MOTOR AMERICA @beseto Simon Cho is responsible for digital customer experience, online content development and CRM strategy development & campaign executions for Hyundai in the US. Prior to joining Hyundai, he spent 4 years as a Senior Consultant at Accenture helping various global brands with their best strategic options in responding to rapidly changing technological dynamics. He received his MBA from UCLA and has an extensive international background, having lived in Korea, Japan, Germany, Canada and the US. He was also awarded many digital awards including 7 FWA winners, 2009 AdAge’s Marketer of the Year and One Show’s 2014 Automobile Advertising of the Year Award (Interactive).
KATE DOLL
ACCOUNT DIRECTOR, TONGAL
Kate Doll is an Account Director for Tongal, a video content creation platform for brands and meritocracy for talent. At Tongal, Kate is responsible for business development, sales, and account strategy in Southern California and Texas, leading some of the world’s largest advertisers and agencies into the exciting new possibilities that are created by leveraging Tongal’s distributed creative workforce model to produce content for new media. Previously, she was the Senior Director of Business Development at adverCar, a start-up technology platform that matches up consumers with brand campaigns. At adverCar Kate lead new business acquisition and managed key accounts, including national brands such as the NBA and McDonald’s.
AMY CONLEY
VP, WORLDWIDE DIGITAL MARKETING STRATEGY, SONY PICTURES
Sony Pictures VP Worldwide Digital Marketing Strategy Amy Conley is an award-winning digital executive with 15 years of experience pushing the envelope in the entertainment industry. Amy’s contribution to the studio’s global marketing campaigns encompasses content development, social strategy and all apsects of digital marketing and brand-building. Acutely tuned to key business drivers and consumer trends in the digital and entertainment space, Amy is a problem solver and team leader with a proven track record on digital marketing campaigns for more than 100 films. Her duties also span promotions and talent relations. She is a graduate of Purdue University.
CARLOS FAXAS
ECOMMERCE, NEW TECHNOLOGY AND DIGITAL CONCEPTS, UNITED AIRLINES @CarlosFaxas Carlos Faxas is an airline professional with experience in multiple areas including Call Center Quality Assurance, Software Quality Assurance (web based eCommerce Site) and Customer Experience. He is currently Manager, eCommerce New Technology and Digital Concepts for United Airlines, based out of Chicago. Prior to joining United in 2011 he worked for Continental Airlines for two years.
www.Brand-Innovators.com
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Speakers BEN GOLDEN MOBILE EXPERIENCE & INNOVATION LEAD, TACO BELL @bengolden Ben Golden spearheads mobile commerce and innovation at Taco Bell, leading the launch and growth of the brand’s move into the mobile ordering space. Since its launch in late 2014, Taco Bell’s mobile app has been named one of the Top 20 Ads of 2014 by Fast Company and resulted in the same publication placing Taco Bell on its 2015 list of Most Innovative Companies. As a seven-year veteran of Yum! Brands, Taco Bell’s parent company, he has gained experience across the broader organization ranging from investor relations to public relations. As a southerner who enjoys mint juleps and horse racing, Ben has equally embraced the sunshine of Southern California.
BRANDON GUTMAN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators Summit, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions have been featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers.
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CHERYL GRESHAM
DIRECTOR, MEDIA, TACO BELL Cheryl Gresham is the Director of Media for Taco Bell Corp. Since joining the team in March 2011, Cheryl has played a crucial role in the brand’s relevance by encouraging increased focus on digital media, moving the company from a small player to a digital media leader. Cheryl has also grown overall national media efforts to a multichannel strategy including audio, Hispanic and cinema. With experience across a variety of industries, including retail, auto, consumer electronics and QSR, Cheryl leads media strategy for best-selling Doritos Locos Tacos and the much anticipated Taco Bell Breakfast Menu. Cheryl is the proud mom of twin girls and a University of Washington alumnus.
FARA HOWARD GLOBAL VP MARKETING, VANS
Fara Howard’s background includes 15+ years of consumer marketing background in branding, including Package Goods, Technology, Apparel, Footwear, Retail and Online marketing. In March 2014, she was named Global VP Marketing at Vans, where she was recruited for her visionary leadership, global go-to-market experience, large global brand experience and youth culture background. From 2012 to 2013, Howard led marketing for Dell’s $4.7 billion North America Consumer and Small Business division, overseeing strategy, digital and traditional media, CRM and marketing analytics. During her tenure at Dell, Howard established an inhouse creative agency and interactive design organizations, which she grew to a team of more than 200 people globally.
Speakers MARCUS JOHNS
OLGA KAY
ACTOR AND VINER @marcusjohns
ACTRESS, YOUTUBE STAR @OlgaKay
Marcus Johns is one of the most followed users on Vine with more than 6.1 million followers and 1.2 billion loops. He recently starred in AwesomnessTV’s feature film, Expelled, released in December 2014. Past films include The Punisher, Rock of Ages and Canvas. He has been tapped to create content for a number of big brands including MTV, AXE, Pepsi and Fandango. Marcus excels in physical comedy and also has a wide range of musical talents that include singing and playing both the guitar and drums.
EMILY KEITH VICE PRESIDENT, SALES, QUALIA @EmilyJaneKeith
Emily Keith has 12 years of interactive advertising experience. She currently leads sales for Qualia (formerly Local Response), the leaders in Intent targeting and one of the fastest-growing and most innovative new media companies in the adtech space. Top marketers leverage Qualia to reach consumers who are expressing intent over social media and beyond. Emily is responsible for building a first-class sales team, developing strategic advertiser partnerships and driving revenue. In her 8+ years at ValueClick Media (now Conversant), Emily successfully launched the Vertical Strategies division, AdRx Media, Moms Media and Modern Living Media.
Olga Kay is one of the innovative creators on Youtube with more than 1.3M followers and over 130M views across her Youtube channels. Her content includes scripted comedy, drama and action, video game commentary, life style and vlogging. She writes, directs and produces her own content. She has a starring role in the digital film release Bob Thunder: Internet Assassin from FilmOn and Relativity. As brand ambassador, Olga has worked with brands that include Capcom, Xbox, Virgin Mobile, Microsoft, Google, 20th Century FOX, Paramount Studios, Ford and Axe. Her “Terminator-The Youtube Chronicles” will be released as a marketing campaign for Terminator Genisys, out in June.
PJ LEWIS
SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL @mattel PJ Lewis is the business and creative team lead for the Mattel Games global portfolio, which includes UNO, Apples to Apples, Pictionary, and Scrabble. He oversees brand, product, marketing, and digital gaming strategy to support a $300M global business. PJ drives new partnerships and develops new business opportunities, such as the Mattel-Minecraft partnership and the launch of Bounce Off (#bounceoff). His responsibilities also include partnering with internal development teams to launch new digital applications (Pictionary + Samsung, UNO + Gameloft, etc). Prior to joining Mattel in 2015 PJ was a Strategic Planning Analyst for Fox Filmed Entertainment at Twentieth Century Fox. www.Brand-Innovators.com
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Speakers HILARY MAITLAND
HEAD OF CLIENT STRATEGY, THINKNEAR @hilarymtb Hilary Maitland is head of client strategy for Thinknear by Telenav. Before joining Thinknear, Hilary worked at Disney Interactive, as a Senior Sales Development Manager, conceiving large advertising solutions for brands including Marvel and Star Wars. Hilary previously spent six years at Yahoo!, including heading up advertising solutions for mobile and social. During her time there, mobile sales grew 300 percent and she launched advertising solutions for Connected TV and cross-screen ad campaigns for fantasy football. As an entrepreneur, Maitland started RedPointCreative, a PR and events company with a focus on extreme sports.
JUSTIN MANFREDI
SENIOR DIRECTOR, DIGITAL MARKETING, ACTIVISION @JWManfredi Justin Manfred is a leader, strategist and business partner who believes in the power of a big idea and building brands through insight and innovation. Justin prides himself on providing creative business-driven solutions, not just advertising. He has worked on One Show, Cannes, Webby and Effie award-winning campaigns for iconic packaged goods, retail, financial and automotive brands across the globe. Justin began his career at J. Walter Thompson in NY working on marquee brands for Warner-Lambert and Pfizer. He has spent time at Deutsch, AKQA, David&Goliath and TBWA leading clients including IKEA, Johnson & Johnson, General Motors, PNC Financial, Visa, Kia Motors America and Gatorade. 36
Get Social: @Brand_Innovator #bisummit
DINA MAROVICH
SVP, WORLDWIDE MEDIA & INTERACTIVE MARKETING, PARAMOUNT PICTURES @DinaMarovich An analytical yet creative marketing executive, Dina Marovich has a history of success in innovation, leveraging a team-based model of excellence to attain goals, develop synergy and deliver ROI. Her achievements include optimizing resources to maximize revenue and deliver results through an integrated marketing approach utilizing traditional media and interactive marketing. Since 2006, Dina has provided strategic vision and led marketing execution at Paramount Pictures, with a focus on physical and electronic media including Bluray, DVD and EST (electronic sell-through/digital downloads). Her responsibilities also include marketing for Paramount VOD (video-ondemand) movie rentals and PPV (pay-per-view.)
MIHIR MINAWALA MANAGER, SOCIAL, INDUSTRY & COMPETITIVE INTELLIGENCE, TACO BELL @Mihir Minawala Mihir Minawala has more than 15 years of QSR retail experience and a passion to build brands while getting results. He currently leads the Taco Bell Social and Competitive intelligence team, focusing on strategy, insights, consumer trends, brand tracking, platforms and social analytics. He has held a variety of positions since joining Taco Bell in 2001, including Senior Analyst and Senior Associate Manager. Mihir has a BS in Management Information Systems from California State University, Long Beach.
Speakers PAMELA NAUMES SENIOR DIRECTOR, BRAND ENGAGEMENT, BOLTHOUSE FARMS @pamelaanastasia Pamela Naumes joined Bolthouse Farms nearly two years ago & during her tenure she has made a step-function change in the brand’s presence in digital channels. Pam lives and breathes the brand’s mission of “Inspiring the Fresh Revolution” and has brought that mission to life with new programs, such as the www.FoodPornIndex.com, which received accolades from the press, academia and key industry influencers. In addition to digital brand communications, Pam leads public relations and strategic brand partnerships, and works closely with the consumer-facing arm of the Consumer Response team.
BRENDEN SCHAEFER MARKETING DIRECTOR, EMERGING BRANDS, PEPSICO Brenden Schaefer oversees marketing for PepsiCo’s IZZE and O.N.E. Coconut Water brands, based out of the company’s Emerging Brands office in Southern California. Under his leadership, IZZE launched the #FriendsdayNight campaign to connect with its Millennial target, which has been recognized with a Reggie finalist award for content marketing and a Silver Internationalist Award for innovation in media. Brenden joined PepsiCo in 2007, and has worked in Brand Management, General Management and Corporate Strategy roles. Prior to joining PepsiCo, he worked as a strategy consultant with L.E.K. Consulting.
KATHY NOBLE ASSOCIATE DIRECTOR DIGITAL MARKETING, THE KELLOGG COMPANY Kathy Noble is the Associate Director of Digital Strategy at Kellogg, focusing on integrated marketing communications for many of the companies’ largest brands, including the Kellogg’s Masterbrand, Frosted Flakes and Frosted Mini-Wheats. Kathy is also responsible for Kellogg’s North America Social Media practice and mobile capabilities. She develops digital marketing capabilities and co-creates integrated marketing solutions across paid, owned and earned media channels. Prior to Kellogg, Kathy worked at advertising agencies including Grey on the Kraft Foods business as well as brand marketing roles at Whirlpool, Sargento Foods and the University of Michigan.
ISABEL RAFFERTY
VP SALES AND MARKETING, ADSMOVIL
Isabel Rafferty is the Vice President of sales and marketing for Adsmovil, the premier Mobile Advertising Network serving the U.S. Hispanic and Latin American markets. Adsmovil is part of the Cisneros Group of Companies, a leader in the market with television production, record labels, and digital media companies. She is responsible for shaping Adsmovil’s mobile sales strategy and driving revenue growth through her sales team across the nation. Isabel has been a part of Adsmovil since its inception and has successfully built the company from pre-revenue to its current standing as a leading mobile ad network in the Hispanic marketplace.
www.Brand-Innovators.com
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Speakers JEFF SKAGGS
REGIONAL VICE PRESIDENT, WEST COAST SALES, FULLSCREEN, INC In May 2014, Jeff Skaggs became RVP, West Coast at Fullscreen, the leading media company for the Connected Generation offering premium content, technology and advertising solutions for the world’s finest brands and agencies. Jeff began his digital media career in 1999 at Mark Cuban’s Broadcast.com. He also previously worked at Broadband Enterprises (BBE), as West Coast Director of Sales . His career also spans appssavvy, where he was Director of Sales, helping top brands integrate their social media apps/communities on Facebook, and Evolve Media’s CraveOnline, where he led the West Coast Sales team.
DAVID TEICHER
CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators. com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge. com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
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MARC STERNBERG
CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and nonprofit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
KIM THOM
DIRECTOR OF WEST COAST SALES, NINTHDECIMAL
Kim Thom manages sales for NinthDecimal throughout California, the Pacific Northwest, and the Southwest. She is NinthDecimal’s representative to brands and advertising agencies seeking to strategically build their businesses using NinthDecimal’s customized mobile audience solutions. Kim brings more than 25 years of advertising and digital media experience to NinthDecimal. She joined from NBC Universal where she spent three years as Director of Strategic Sales & Marketing for the NBC owned and operated television stations and their digital properties. Prior to that she was Director of Business Development at NBC’s Bay Area affiliate KNTV, and Manager of Olympic Sales & Marketing for NBC TVSD.
Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
GEOFF COLON
ERICK DICKENS
GROUP MARKETING MANAGER, EMERGING MEDIA, MICROSOFT
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
JORGE FONTANEZ
MARC FONZETTI
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
www.Brand-Innovators.com
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Advisory Board NICOLE FRALEY
IAN GOMAR
AVP DIGITAL MARKETING, VICTORIA’S SECRET
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
MAYUR GUPTA
KIRK HEINLEIN
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
SCOTT HUDLER
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DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
JASON JOHN
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
ADAM KMIEC
JOHN KOLLER
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VICTOR LEE
ELLIOT LUM
VP DIGITAL BRAND MARKETING, HASBRO
VP STRATEGIC MARKETING, COLUMBIA RECORDS
Get Social: @Brand_Innovator #bisummit
Advisory Board MICHAEL MA
PAUL MARCUM
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
MARC PATRICK
DEB RADCLIFF
SENIOR BRAND DIRECTOR, NIKE EAST
SENIOR VP MARKETING, WEST MARINE
UMANG SHAH
JOHN STARKWEATHER
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
www.Brand-Innovators.com
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Advisory Board JONATHAN STEPHEN HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
JON SUAREZDAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
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CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
Strategic Advisors NORTY COHEN
CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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Brand Host
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., they serve a variety of Tex-Mex foods including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of “value menu” items. Taco Bell serves more than 2 billion customers each year in more than 6,500 restaurants mostly in the U.S., more than 80 percent of which are owned and operated by independent franchisees. @TacoBell
Title Sponsors
AdColony provides the highest quality mobile video advertising experience in the world. Our expertise in development & innovation fueled by consumer insights delivers superior results for publishers & advertisers. Launched in 2011, AdColony is a leading mobile video advertising and monetization platform that plays crystalclear HD video at lightning speed and drives deep engagement with content. AdColony’s proprietary Instant-Play™ video ad technology serves video ads instantly on the most popular apps in the world across Apple’s iOS and Google’s Android platforms. AdColony’s reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. @Adcolony
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Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprisegrade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @bottlenoseapp
Title Sponsors
Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most Promising Companies in America and Crain’s Best Places to Work in New York. @Dstillery
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, CocaCola, Kenneth Cole, Ogilvy, T-Mobile, Taco Bell, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com or @Netbase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.
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Title Sponsors
NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital. Our data is built on one trillion data points from over one billion devices, allowing us to create hundreds of customized audience segments with the scale to drive meaningful business results – enabling marketers to reach individuals at the right marketable moment. @NinthDecimal
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
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Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability.
Premiere Sponsors
Adsmovil, a Cisneros Interactive company, has pioneered the way brands and content owners interact with the Hispanic audience via their most valuable communication source, their mobile devices. Adsmovil has developed advertising mobile campaigns, mobile web sites and provide mobile solutions that enhance the interaction between brands across the Americas, using innovative digital platforms and the ‘sabor Hispanic’ that make our message delivery effective. We combine our expertise in wireless technology, marketing and media, to tailor our services and solutions to satisfy our clients’ needs. @Adsmovil
InMarket runs the world’s largest mobile shopper marketing platform, and has built the world’s largest network of beaconenhanced shopping apps. By reaching the #1 buying demographic — often referred to as the “lost generation” — inMarket’s unique model delivers engagement when it matters most and dramatically lifts branded purchases. Clients such as Coca-Cola, Kraft, Levi’s, Nestlé, and Procter & Gamble have launched hundreds of in store campaigns with inMarket. M2M beacon-capable apps include CheckPoints, Epicurious, Key Ring Rewards, List Ease, and more.
Fullscreen is a global youth media company that develops online creators and programs multi-platform entertainment experiences. 500 million subscribers generate more than 5 billion video views across Fullscreen’s global network each month. Fullscreen’s network includes 60,000 creators, including The Fine Brothers, filmmaker Devin SuperTramp, Andrea Russett, and recording artist Sam Tsui. @Fullscreen
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the growth and monetization of its audience across its major brand properties. Kargo is an OnMobile Top 100 winner for two consecutive years, as well as the recipient of the Mobi and DPAC awards for Best Mobile Website, the DPAC award for Best iPhone Application and the OMMA award for Best Mobile Marketing Campaign. @Kargo
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Premiere Sponsors
Millennial Media is the leading independent mobile advertising and data company. Millennial Media commands an impressive share of the mobile display advertising market. The company’s technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to advertisers seeking to reach mobile consumers, application and media developers seeking to maximize ad revenue, and mobile operators seeking to further monetize their networks. @millennialmedia
Rovio Entertainment, founded in 2003, is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one downloaded app of all time. Rovio has launched numerous chart-topping games for different platforms: Angry Birds, Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies, Angry Birds Star Wars, Angry Birds Star Wars II and Angry Birds GO! Rovio’s reach extends far beyond Finnish borders, with current employees representing more than 40 nationalities. @rovio
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Qualia, an Intent targeting pioneer, empowers marketers with the ability to respond to realtime expressions of consumer intent. Our Intent Quality™ Decision Engine creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer’s most qualified audience. Our technology then targets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB-standard creative. Qualia’s proprietary Return on Intent™ Analytics Suite measures campaign success “beyond the click” – helping marketers understand how they have influenced a consumer’s journey toward purchase. Qualia is headquartered in NYC and has offices in Chicago, Los Angeles, San Francisco, Detroit, Boston, and Atlanta. @qualia
Thinknear is a location technology company and full-service mobile advertising network focused on delivering amazing advertising campaigns for agencies, brands and consumers. Thinknear’s platform delivers the accuracy, scale and technology required to effectively leverage mobile location data to power better consumer experiences. In mobile, precision matters, and as a division of Telenav, Thinknear leverages exclusive access to over 14 years of proprietary location data. To learn more, please visit www.thinknear. com and follow @thinknear
Premiere Sponsors
Verve is the pioneering leader in locationbased mobile advertising. Our customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. We also serve premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties. The Verve “location intelligent” technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. It enables consumer and content brands to reach their desired audiences on the go, out and about, and closer to the buying decision than ever before. @vervemobile
xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through award-winning location technology that is precise, measurable and scalable, xAd’s platform pinpoints target audiences by neighborhood, across the country and around the globe at pivotal moments during the consumers’ path-to-purchase. xAd’s platform drives results powered by searchenhanced targeting, ultimately yielding unparalleled performance. Founded in 2009, xAd is headquartered in New York City and has several offices both across the U.S. and internationally. xAd serves more than 1.5 million national and local advertisers, while managing more than 30 billion locationverified ad requests per month. @xadi
ZEFR is a software platform for brand and content management on YouTube. BrandID, ZEFR’s brand management software, helps brands and media companies publish content, analyze their brand exposure, partner with their biggest fans, and target ads to their most important demographics. ZEFR helps their customers build lasting relationships with their fans on the second largest search engine in the world. RightsID, ZEFR’s rights management software, monetizes the world’s content. Its proprietary licensing software took a historically antagonistic relationship between content rights holders (media companies) and fans that uploaded their content and turned it on its head. Now, instead of punishing fans for spreading their content, RightsID customers can take user uploaded content and manage it in their own content management system, creating a new stream of revenue and a rich source of data. @ZEFRinc
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