THE BENEFITS OF OUTSOURCING
MARKETING SERVICES
BRANDON GLICKSTEIN Co-Founder & Integrator at Monster Lead Group
Numerous businesses resort to outsourcing their marketing services to professionals (whether firms or individuals) for various reasons. For some, a lack of in-house expertise is the basis for such a decision. In other instances, outsourcing can ensure the marketing process is handled efficiently. Regardless of the reason, there are many benefits.
Page — 2
A DEFINED COMMITMENT PERIOD By outsourcing, a business can define the length of the engagement, meaning there’s no long-term commitment if there’s no reason to have one. This provides businesses with the flexibility of trying out a professional service whenever there’s a need to do so.
REDUCED COSTS As there’s no reason to employ a marketing team in-house or commit longterm, the expenses associated with this (recruitment, training, salaries) reduce.
RETURN ON INVESTMENT Since it’s easier to identify the marketing costs, it’s also much easier to figure out the returns from this particular investment and analyze this from a strategic perspective.
BROADER KNOWLEDGE SCOPE Outsourcing marketing means working with professionals who implement campaigns for other businesses. Their experiences enable them to increase their knowledge of what works, ensuring that your business benefits from this wealth of experience.
B R A N D O N
G L I C K S T E I N
To l ear n m o re abo ut this to pic, VISIT THE BLOG OF BRANDON GLICKSTEIN.