BENEFITS OF OUTSOURCING DIRECT
MA IL M A RK E T I N G
BRANDON GLICKSTEIN Co-Founder & Integrator at Monster Lead Group
Ma r keti n g, es p ec i a l l y d i rect mail marketing, needs time and ex p er ti s e th at m a ny l enders do not have. By outsourcing d i re c t ma i l ma r keti n g, l enders can benefit f rom tried-andtes ted tec h n i q u es that will achieve great results.
Page — 2
EXPERTISE Outsourcing direct mail marketing gives businesses the chance to work with industry experts they might not have had access to otherwise. On top of designers, writers and analysts, each campaign benefits from a team of data scientists and developers who work behind the scenes to improve the database.
LEADS Traditionally, businesses have used lists of leads that are seemingly randomly generated with minimal success. By working with Monster Lead Group,
lenders have access to a market-leading database that can be used to create highly targeted audiences that will help businesses to achieve the best results.
MESSAGE Once businesses have identified their audience, they need to get the message that they are sending right. Monster Lead Group has been learning from borrowers’ behavior for years, and this data is constantly analyzed, tested and honed. This experience in curating the right message for an audience has led to response rates that are much higher than the industry average.
B R A N D O N
G L I C K S T E I N
F O R M O R E I N F O R M AT I O N A B O U T THE MONSTER LEAD GROUP and marketing for mortgage lenders, visit the blog of Brandon Glickstein.