STYLEGUIDE
The brand attributes of Alternative Technology partners The Alternative Technology Partners’ image is saavy, yet friendly. Inspiring trust, customers, vendors and the media look to the ALT brand to respresent thought leadership and technology experience. The clean, streamlined look and feel of the ALT materials communicate both professionalism and the agility of a responsive organization.
PHOTOGRAPHY
THE SOPHISTICATED ALTERNATIVE
Print Sub-headings in Gill Sans Light Print Body copy in Gill Sans Regular
Web Headers Verdana Web Body Copy in Arial
TYPOGRAPHY
HEADERS:Walk away Expand Bold Titles
COLOR
C 50 M 0 Y 100 K 0
C 85 M 37 Y 41 K 8
Process Black 65 and 15%
WEB
R-140 G-198 B- 63
R- 26 G-123 B- 135
R-153 G-153 B-153
R-204 G-204 B-204
LOGOMARK
USAGE
Vivian Keena
President/CEO VKeena@AltTechPartners.com tel: 858-272-3500 fax: 858-272-3505 3368 Governor Drive Suite # F175 San Diego, CA 92122
3368 Governor Drive Suite # F175 San Diego, CA 92122
tel: 858-272-3500
AltTechPartners.com
fax: 858-272-3505 info@AltTechPartners.com