Mojo Associates Style Guide

:style

Respect meets Irreverence Convention meets Creativity Performance meets Panache Knowledge meets Wisdom Diligence meets Play

: light

: photography Emanating Light, Exuding Strength and Energy

From Afar, Mojo Looks Like a Thousand Points of Light.

The brand attributes of Mojo are: fun, flow, abundance, “losing time”, energy, power, fulfillment, life force, vitality, magic, and growth. Mojo ignites your spirit and lights you up. It radiates from your soul, and touches the world.

The Mojo core brand message and attributes are carried through all mediums of communications through the intelligent use of color, typography, photography, and other MOJO brand elements. Proper usage is important to ensure the quality of the experience of every MOJO customer and potential customer.

The brand elements include: The MOJO logo, the burst, dot pattern,color palettes, typefaces, photography styles and line art.

knowledge: wisdom

Bodies in Motion Lens Flare, Light rays Professional attire Spirit Ambient light and Light from Within

Professionals having fun The “Ah ha!” moment Teamwork Empowerment Light Sources

respect: irreverence

: type

Let’s Make Beautiful Mojo Together Print Title: Walkway Rounded Regular Colon Punctuation: TheSans B7 Bold Header- TheSans B7 Bold Body Copy- Gill Sans Light, Regular and Bold

Web Title: Walkway Rounded Regular Graphical Colon Punctuation: TheSans B7 Bold Graphical Header- Verdana Bold Body Copy- Verdana

diligence: play

: palette : print PMS 7408 C

PMS 367 C

PMS 3015 C

PMS 180 C

Process Black 65 and 15%

: web performance: panache

R-253 G-185 B-36

R-161 G-224 B-62

R-0 G-115 B- 174

R-217 G-84 B-30

R-153 G-153 B-153

R-204 G-204 B-204

: logo : logo

The Mojo Mark in Living Color 1. The color version of the logo ideally is used on a white or light neutral backgrounds for greatest impact.

2. The slightly darker color version of the logo for limited use when legibility would be compromised using lighter orange.

3. Color Logo for use on Dark Backgrounds.

4. The grayscale version of the logo ideally is used on a white or light neutral backgrounds for greatest impact.

5. Alternate grascale version of the logo for situations where primary grayscale logo might have legibility issues.

6. Grayscale Logo for use on Dark Backgrounds.

: usage Lisa Stefan, PCC President, Mojo Associates 29909 N. 78th Street Scottsdale, AZ 85266 Office: 480-563-0875 Fax: 480-563-0979 Cell: 602-317-7250 lisa.stefan@mojoassociates.com

Office: 480-563-0875 Fax: 480-563-0979 Cell: 602-317-7250

mojoassociates.com

convention: creativity