TABLE OF CONTENTS 1. 2. 3. 4. 5. 6.
BRAND BRAND BRAND BRAND BRAND BRAND
PROMISE JOURNEY VALUES ASSETS COLORS LOGO
7. BRAND 8. BRAND 9. BRAND 10- BRAND 11. BRAND 12. BRAND
FONT LANGUAGE HOUSE POSITION LIFESTYLE COMMUNICATION
1. BRAND PROMISE FUNCTION. Canada Snow provides quality, comfort, and durability to suit the cold weather in style.
2. BRAND JOURNEY INTO THE WILD. Established in 2004 by experts enduring harsh winters of cold climates Canada Snow became famous for delievering quality footwear of durabilty adding great comfort in style. Awareness of nature and how to preserve its legacy is also part of the path forward in product development.
QUALITY LAMBWOOL
DURABLE
CANADA SNOW
3. BRAND COMFORT
FUNCTION
SYMPATEX
VALUES
QUALITY. FUNCTION. COMFORT. The sympatex products are water resistant and can breath through the layer of sympatex membrane located between the top and inside of the shoe. To enhance it further the stitches are taped and the zipper is water resistant. The lining is constructed off genuine lambwool to keep the feet warm. For excellent gripping on slippery surfaces the outer sole is developed from a custom made rubber.
SPORT SKIING
EXPERT
CANADA SNOW
4. BRAND WINTER
COLD
SNOW
EXPERT. SNOW. SPORT. WINTER. COLD. We know cold weather. It’s a big part of our everyday lives. We have developed range of products by studying the winds & snow. Produced with the highest quality and designed with great care using lamb wool and natural materials we provide comfort and durability to suit the weather. We are Canada Snow.
5. BRAND COLORS
The primary palette is red, white, and black. C: 25 M: 99 Y: 70 K: 22 R: 156 G: 29 B 59
6. BRAND LOGO
7. BRAND FONT
EUROSTILE LT STD
EUROSTILE LT STD BOLD
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ABCDEFGHIJKLM NOPQRSTUVXYZ
8. BRAND LANGUAGE
CANADIAN ENGLISH. All messages are written in an english manner with a main purpose to explain the brand essence of the quality and function of Canada Snow to an international audience.
• DELIVERY DIGITAL PLATFORM. RETAIL STORES. • MISSION SUIT COLD WEATHER IN STYLE. • ESSENCE DURABILITY • PRINCIPLES FUNCTION. QUALITY. COMFORT. • PILLARS EXPERTS.
9. BRAND
•
FOUNDATION SNOW. •
BEDROCK WINTER.
HOUSE NATURE.
It is located in the harsh wilderness of a winter landscape where the foundation is snow and its pillars are built by experts. its principles are function, quality, and comfort to give shelter from challenging weather. its essence is durability through the added principles of comfort, quality, and function. The mission is to enable an outdoor lifestyle no matter how cold it gets.
10. BRAND POSITION TOP. Fierce competition climb the slippery slopes for success aiming for the top where a flag is placed for attention. However it takes great knowledge and genuine expertise of cold weather to reach it.
HIGH QUALITY
LOW
HIGH
PRICE
PRICE
LOW QUALITY
11. BRAND LIFESTYLE OUTDOOR. The wild nature offers a place to play in the snow or rest by the fireplace outside a cabin built from lodges of wood. An invitation to enjoy life is extended and Canada Snow is able to embrace it with great comfort and enthusiasm no matter what weather.
12. BRAND
COMMUNICATION QUALITY. Explaining the functional essence of a design by demonstrating the durability of quality adds value to the lifestyle brand. Images caught in movement adds desire to be part of it. All communication is informative and inspired by nature.
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