B Y
N A T U R E
TABLE OF
CONTENTS
1. BRAND PROMISE 2. BRAND JOURNEY 3. BRAND VALUES 4. BRAND ASSETS 5. BRAND COLORS 6. BRAND LOGO
7. BRAND FONT 8. BRAND LANGUAGE 9. BRAND HOUSE 10. BRAND POSITION 11. BRAND LIFESTYLE 12. BRAND COMMUNICATION
1. BRAND PROMISE
Production of quality leather products with awareness of the environment and sustainability.
2. BRAND JOURNEY
Läeder of Nature was established in 2010 but the craftmanship of sustainable shoemaking has been practised for generations. The tradition of leather construction is over a thousand years old. The tannery is located in the heart of the Scandinavian fauna in Tärnsjö Sweden where the cattle is raised locally for best quality.
LEATHER
3. BRAND
SUSTAINABLE
ENVIRONMENT
LÄEDER BY NATURE AWARENESS
VALUES
PRODUCTION.
SUSTAINABLE. QUALITY. ENVIRONMENT. L E A T H E R . C R A F T M A N S H I P. A W A R E N E S S .
QUALITY
CRAFTMANSHIP
LOCAL
4. BRAND
TANNERY
LOCATION
HUMBLE LÄEDER BY NATURE NATURE
ASSETS
STRUCTURE.
T A N N E R Y . L O C A L . G E N U I N E . H U M B L E . L O C A T I O N . N A T U R E .
GENUINE
5. BRAND COLORS
NATURAL.
The palette is tarnished and weathered by n a t u r e w i t h a p p l i e d t e x t u r e s o f o l d p a p e r, wood, and leather finishes.
6. BRAND LOGO
APPROVED.
Sustainable quality and genuine craftmanship.
B Y
N A T U R E
7. BRAND FONT
TRADE GOTHIC LT STD. MINION PRO REGULAR.
ABCDEFGHIJKLM abcdefghijklm NOPQRSTUVXYZ nopqrstuvxyz
8. BRAND LANGUAGE
COBBLER.
The wording is traditional and refer to the respectable trade of shoemaking. The tone of voice is professional and educational with f o c u s o n c o r p o r a t e s o c i a l r e s p o n s i b i l i t y.
• DELIVERY DIGITAL PLATFORM. RETAIL STORES. • MISSION AWARENESS.
9. BRAND HOUSE
FARMING.
Inspiration is gathered from amazing rural environments found in the Swedish countryside. Local cattles are purchased by the tannery for the main principle of using only the best quality in leather for the environment. The essence of sustainability is supported by the proud craftmanship with a mission for awareness.
• ESSENCE SUSTAINABILITY. • PRINCIPLES QUALITY. LEATHER. ENVIRONMENT • PILLARS CRAFTMASNSHIP. LOCATION •
FOUNDATION PRODUCTION. •
BEDROCK NATURE.
HIGH QUALITY B Y
10. BRAND LOW
HIGH
PRICE
PRICE
LOW QUALITY
POSITION
ECO
N A T U R E
FRIENDLY.
The ambition is to offer products and experiences that promotes the good life in favour of environmental awareness.
11. BRAND LIFESTYLE
SUSTAINABLE.
Essentially, sustainable living involves living as lightly as possible. Minimal resources are used to leave the environment uneffected for future generations to be able to enjoy a quality lifestyle.
12. BRAND
COMMUNICATION PROACTIVE.
Questions are answered before they are asked and complaints are handled before they are made. By approaching problems proactively relationships with customers are improved and the organization is more efficient. Newsfeeds are updated regularly for easy access to the latest information.
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