TABLE
OF CONTENTS
1. BRAND PROMISE 2. BRAND JOURNEY 3. BRAND VALUES 4. BRAND ASSETS 5. BRAND COLORS 6. BRAND LOGO
7. BRAND FONT 8. BRAND LANGUAGE 9. BRAND HOUSE 10. BRAND POSITION 11. BRAND LIFESTYLE 12. BRAND COMMUNICATION
1.
PROMISE CONFIDENCE. Sweeks of sweden is solid brave footwear with a unique personality adding natural confidence to styling trends and retro fashion with a modern twist of quality.
2.
JOURNEY WORLDWIDEWEB. Since the first launch in 2011, inspirational memories are collected in a digital journal of fashion made for travelling the world in style.
RETRO NATURAL
3.
UNIQUE
SWEEKS TREND
BRAVE BOLD
VALUES INDIVIDUALITY. TREND. RETRO. N ATURAL. BRAVE. UNIQUE. BOLD.
STREETSMART COMFORTABLE
4.
CONFIDENCE
SWEEKS STYLISH
TRENDSETTER POPULAR
ASSETS PERSONALITY. CONFIDENCE. ST YLISH. STREETSMART. COMFORTABLE. POPULAR. TRENDSETTER.
5.
COLORS VIVID. The palette is black and white with accent colors of bright neons, powdery pastels, and earthly tones. With a retro vibe and streetsmart confidence it creates a unique sense of style. Patterns with a playful attitude adds extra quirkiness for fun.
6.
LOGO
7.
FONT FRANKLIN GOTHIC BOOK.
FRANKLIN GOTHIC DEMI COND.
ABCDEFGHIJKLM NOPQRSTUVWXYZ
ABCDEFGHIJKLMN OPQRSTUVWXYZ
8.
LANGUAGE ETHNIC. The native langauge is swedish but the worldwide communication is in english with references to the history of fashion and current trends from inspirational travels around the world.
• DELIVERY DIGITAL PLATFORM. RETAIL STORES. • MISSION INDIVIDUALITY. •
ESSENCE UNIQUE.
• PRINCIPLES STYLISH. COMFORTABLE. CONFIDENCE
9.
• PILLARS POPULAR TRENDSETTERS.
HOUSE UNIQUE. Personality is the foundation to the home of popular trendsetters. The main principles are to be stylish and comfortable by applying a bold confidence. The essence of individuality is to create a natural sense of unique style by bravely mixing retro fashion with current trends.
•
FOUNDATION PERSONALITY. •
BEDROCK TRAVELS.
HIGH PRICE
10.
POSITION
LOW QUALITY
HIGH QUALITY
LOW PRICE
WITH A VIEW. Summertimes are spent in the sun on a green meadow, relaxing on the beach, hitting the surf, or strolling the boardwalks. Some competiton may challange the style but a unique point of view secure authenticy.
11.
LIFESTYLE HAPPY. If life hands you lemons make lemonade.
12.
COMMUNICATION PASSIONATE. The social feeds are continuosly updated with inspirational news. Digital postcards are posted by famous friends and family on the wall. The adress is found online while travelling the world in style.
#sweeks
www.sweeks.se www.facebook.com/sweekshoes www.instagram.com/sweeksofswe www.twitter.com/sweekshoes