BE LEGENDARY.
TABLE of contents 1. 2. 3. 4. 5. 6.
BRAND BRAND BRAND BRAND BRAND BRAND
PROMISE JOURNEY VALUES ASSETS COLORS LOGO
7. 8. 9. 10. 11. 12.
BRAND BRAND BRAND BRAND BRAND BRAND
FONT LANGUAGE HOUSE POSITION LIFESTYLE COMMUNICATION
1 ta
BRAND promise Fashionable shoes perfect for any occasion or time of day.
.
Many people make them but few people keep them.
2
BRAND journey Established in 1992 Legend launched the first collection of quality footwear for men.Since then more men have become legends who will carry the legendary legacy into the future.
3
QUALITY FASHION
CLASSIC
LEGEND TREND
BRAND values The state of condition is what makes a true legend.
CASUAL
COMFORT
4
STYLE COOL
ATTRACTIVE
LEGEND SPORTY
BRAND assets The defintion of greatness is noticed easily for its awesomeness.
EDGY
CONFIDENT
5
BRAND colors It was originally ”colour”, but early Americans decided that the ”u” was unnecessary, so they changed it to ”color”. they thought it made a lot of sense. ”Color” or ”colour”... it’s the same word either way.
C:55 M:56 Y:73 K:63
C:29 M:27 Y:62 K:9
R:71 G:60 B:41
R:172 G:160 B:110
6
BRAND logo
7
BRAND font COURIER NEW REGULAR
COURIER NEW BOLD
ABCDEFGHIJKLM nopqrstuvwxyz
ABCDEFGHIJKLM nopqrstuvwxyz
8
BRAND language Epic stories invented to translate thoughts into legendary words.
9
BRAND house A Motel located in New Jersey built in the 70’s. A fun place to go and party with legends because you’ll feel like you are also a legendary star.
”You tell people you stay at legends and they will think you are cool”
HIGH
10
LOW
HIGH
PRICE
BRAND position A place of aspiration.
QUALITY
PRICE
LOW
QUALITY
11
BRAND lifestyle Say amazing things, make amazing calls, do amazing things, think amazing ways. A legend under cover can tell one hell of a story and bed women at any time.
12
BRAND communication The electronic a legend.
second
life
of
Social Media can be best discribed as:
Facebook-I like legend
Twitter-I’m wearing #legend
Instagram-Here is a polaroid-esce photo of legend
Foursquare-This is where I shop legend
Youtube-Here I am wearing legend
Myspace-Meet the Up-and-coming brand, ’legend’
Linkedin-My skills include legendary style
Pinterest-Here is a design of legend
Last FM-Now listening to ’legends Friendster-Lets play the game ’legend’
eHarmony-Review: Legends, stylish, cool
personality, loves party
Formspring-What do you like about legends
Rate My Teacher.com-Helpfulness:5/5 Easiness: 5/5 Clarity: 5/5. OMG Mr Legends is sooo stylish. Zoosk-Can you see the legends?...hehehehe...
G+-I’m a google employee who obsess with legends
tumblr-Explore tags: Fuckyeah! Legendary style!
Academia.edu-What is ’The Perfect Legend’?
Bebo-’The legends here will never be as fine as the ones on Facebook.’ *@legend In the Uk legends are awesome!
#
shoesbylegend
www.shoesbylegend.com wwww.facebook.com/shoesbylegend www.instagram.com/shoesbylegend www.twitter.com/shoesbylegend