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Arabesque Media | 703-745-5395
الشرق األوسط Middle East
ESL
GU
ESL | COMMUNITY COLLEGES | UNIVERSITIES
دليل الم
THE MIDDLE EAST
عاهد والجامعا ت ا
G
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FOR ARAB STUDENTS IN
MEDIA KIT 2017 ريكية ألم
AMERICAN ESL & COLLEGE GUIDE
E & COLL
www.DirasaFiAmerica.com 1
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الشرق األوسط Middle East
GU
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دل يل
الجامعات ا أل م ري
COLLEGE
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Arabesque Media | 703-745-5395
BE PROACTIVE & MEET GROWTH The
Middle East contributed 103,307 higher education students to the US colleges and universities in 2015. This number is expected to grow by 10% every year. Students from the Middle East studying in US colleges and universities rank 3rd in numbers among the all international students since the 1970s.
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“Arab students rank in numbers among all international students in the US”
rd
We believe this growth has not been matched with a strong outreach campaign by American colleges and universities. We strive to fill this gap of communication between American colleges and universities and Middle Eastern/Arabic speaking students via our guide “American College Guide, Middle East” which will be published in the Arabic language.
Our goal is to provide the means and tools for American college and universities to reach out to potential students. In addition to helping students find suitable college. We will accomplish this through our publication “American Colleges Guide, Middle East” which will be an online resource guide. This Media Kit will give you a tour of how the “American Colleges Guide, Middle East” as well as Arabesque Media, marketing agency, can provide various services that can help American Colleges and Universities maximize their investment to capture this important and growing segment of the overall international students population.
Arabesque Media | 703-745-5395
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STATS & DEMOGRAPHICS CONCENTRATION
Number of Arab Students in the US in 2015 Saudi Arabia 59,945 Kuwait 9,034
GROWTH
2014 2015
Egypt 2,974 United Arab Emirates 2,878 Jordan 2,215 Oman 2,200 Iraq 1,727 Libya 1,578 Lebanon 1,416 Morocco 1,373
10% = 10,300+ Expected Growth Per Year Source
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Qatar 1,252 Syria 792 Tunisia 592 Yemen 516 Bahrain 474
92,618 +10.6% 103,307 +11.5%
Palestinian Territories 458 Algeria 175 Arabesque Media | 703-745-5395
ACADEMIC LEVEL
SAUDI STUDENTS FIELDS OF STUDY Intensive English 23.4%
Non-degree 37%
Humanities 0.6% Health Professions 1.8%
Math/ Computer Science 1.1%
Fine/ Applied Arts 1.8%
Physical/ Life Sciences 3% Social Sciences 2.9%
Engineering 44.9%
Graduate 56%
Other 6.2% Undeclared 0.8%
OPT 7%
Business/ Management 12.8%
Education 0.6%
ESL
KUWAITI STUDENTS FIELDS OF STUDY Intensive English 22.5% Humanities 1.3%
Math/ Computer Science 8.1% Physical/ Life Sciences 4.4%
Health Professions 6.1%
Social Sciences 2.9%
Fine/ Applied Arts 1.9%
Other 7% Undeclared 2%
Saudi Arabia 78.41%
Business/ Management 16.5% Engineering 23.9% Education 3.2% Arabesque Media | 703-745-5395
Kuwait 10.09% Libya 1.92%9 Iraq 1.73% United Arab Emirates 1.66% Oman 1.53% Qatar 1.24% Jordan Yemen Iran Syria Morocco Egypt Palestinian Territories Lebanon Tunisia Algeria Bahrain
3.4%
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Arabesque Media | 703-745-5395
WHO WE ARE
Media and its subsidiaries have been in business since 1994. Arabesque We have published numerous publication in print and online. Since 2010 we have been a leading online marketing agency helping many businesses connect with the Arab-American and Muslim-American Communities in the United States. We also have expanded our services to American companies and institutions who want to market their services to the Middle East. We can help your institution in advertising, marketing and online solutions to reach a wide audience of the Arab and Muslim Communities locally and around the world. Visit our website to learn more about our company.
www.ArabesqueMediaUSA.com
PRINT PUBLICATIONS
PRINT DIRECTOIRES
ONLINE PROJECTS
www.ArabAmericanVoice.net
www.USQatarNetowrk.com
www.LittleArabia.org Arabesque Media | 703-745-5395
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ADS LAYOUT IDE
RI
GU
AME
الشرق األوسط Middle East
ESL
EG
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C
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& COLL
FEAURED ADS LOGO
UNIVERSITY OF
LISTING INFO SOCIAL MEDIA LINKS
Website: www Email: info@
DISTRIBUTION
250 Million Students in 18 Countries
اهد والجام عات ع
دليل الم
ريكية األم
WEBSITE
in the Middle East SYRIA
TUNISSIA 11.1 mil
LEBANON 4.2 mil WEST BANK 4.6 mil
MOROCCO 33.7 mil
IRAQ 36.5 mil
JORDAN 6.8
ALGERIA 40 mil
LIBYA 6.3 mil
EGYPT 88.5 mil
facebook.com/ @
KUWAIT 4.2 mil BAHRAIN 1.8 mil
SAUDI ARABIA 31.5 mil
QATAR 2.1 mil
UAE 8.9 mil OMAN 4.2 mil
PHOTO GALLERY
SUDAN 38.5 mil
YEMEN 26.7 mil
VIDEO
PROFILE DETAILS
Layout is for illustration purposes only and may not reflect final layout
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• Website • Google Ads • Email Marketing • Social Media Arabesque Media | 703-745-5395
GUIDE RATE CARD
ADS SPECS & LISTING
ONLINE
Ad Type
Profile
Premium
500w
Unique
350w
Starter
200w
Free
50w
Leads Photos Links
Social Video Featured Price/Year Monthly
c 10 c ccc c c 3,500 c 6 c cc c 2,500 -- 4 c c 1,500 -- 1 FREE $
$
350
$
$
250
$
$
150
Additional services $ Translation 0.45/word for profile Video translation
Arabesque Media | 703-745-5395
$
150/min. (includes translation, recording and uploading video)
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MARKETING SERVICES We can help you maximize the Arab Students enrollment Consulting
Translation
If you are looking to increase your Arabic speaking international student enrollment we can give you insight into the best practices to attract this growing segment of students in the US.
We can provide your institution English-Arabic translation services for all your materials such as collaterals, web content, forms, reports, etc.
Collaterals design
Web design
Our design team is capable of creating attractive designs in both English and Arabic to help your institution communicate with your Arabic speaking students.
We can either incorporate Arabic to your existing website or create a stand alone website in Arabic for your institution.
Recruiting
Online advertising
We can provide your institution with screening and recruiting services during our Middle East trips or online.
Our online technical team can provide your institution with Arabic online advertising strategy that fits your needs. This includes Google Ads, Youtube and online searches targeting Arab students.
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Arabesque Media | 703-745-5395
THE SAVINGS Marketing to international students can get very expensive due to the cost of travel, accommodations, translating, design, cultural understanding among other factors.
Recruitment Travel & Accommodation Learning curve
The American College Guide, Middle East published by Arabesque Media provides a simple one stop solution to all the expensive cost of promoting to Arab students. We will do all the work on your behalf. We will design network and promote your school through our Guide to Arab students in their home countries in the Middle East. We will also reach them well before they start searching for US English Programs, Colleges and Universities. We will do so in directly using using many of our online resources. Let us help your institution save lots of money and resources by joining our Guide and leave the rest to us.
Arabesque Media | 703-745-5395
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1624 Spring Hill Dr. Vienna, VA 22182 Tel. 703-745-5395 info@arabesquemediausa.com 12 www.arabesquemediausa.com
Arabesque Media | 703-745-5395