1021 Cliff Drive

MEET BRIAN

Having spent his formative years in Newport Beach and honing his skills at Mater Dei High School and San Diego State University, Brian is as local as they come. His deep-rooted connection to this community drives his passion for providing an unparalleled level of service to his clients. As an active member of the Balboa Bay Club and mentor to young basketball enthusiasts, Brian’s commitment to giving back to his community runs deep.

The nexus of technology and real estate is Brian’s playground, where he brings his skills as a hyperlocal technologist to the fore. He harnesses cutting-edge prop-tech strategies, tailored to individual client needs, creating stress-free, successful real estate experiences for everyone he works with.

Whether you’re looking to buy, sell, or invest, Brian offers his clients the chance to leverage his robust industry network. With his consultation services, you don’t need to be ready to make a move in the market - Brian is here to start a conversation about your real estate aspirations and guide you toward achieving them.

Join Brian Liberto on this real estate journey, where your success story becomes a part of the fabric of Newport Beach’s illustrious property landscape.

NOTABLE SALES

36th Waterfront Balboa Peninsula

Magnolia Eastside Costa Mesa Santiago Dover Shoresa

Broadway Eastside Costa Mesa Evening Star Dover Shores Via Lido Nord Lido Isle

Goldenrod CDM 34th Peninsula Thunderbird 1 Ford Road

MARKET AREAS

RRWritten by Haley Wilson Freeman

ExEcutivEAgEnt Magazine

Written by Haley Wilson Freeman

ealtor® Brian Liberto brings a unique blend of skills derived from his success across high-level corporate IT consulting, mortgage lending and real estate sales and development to his real estate practice at Coldwell Banker Global Luxury in Newport Beach. There, his team deliver real estate consulting services where they use cutting edge technology to help clients, “Buy, Sell, Build or Trade” - luxury real estate.

ealtor® Brian Liberto brings a unique blend of skills derived from his success across high-level corporate IT consulting, mortgage lending and real estate sales and development to his real estate practice at EQTY FORBES GLOBAL in Newport Beach. There, his team deliver real estate consulting services where they use cutting edge technology to help clients, “Buy, Sell, Build or Trade” - luxury real estate.

Written by Haley Wilson Freeman

Realtor® Brian Liberto brings a unique blend of skills derived from his success across high-level corporate IT consulting, mortgage lending and real estate sales and development to his real estate practice at Coldwell Banker Global Luxury in Newport Beach. There, his team deliver real estate consulting services where they use cutting edge technology to help clients, “Buy, Sell, Build or Trade” - luxury real estate.

Brian was born in Newport Beach, went to Mater Dei High school and grew up surfing 40th street and the Wedge on Peninsula Point. He acquired his strong work ethic from his father, a technology engineer, who would get up early each day to drive him and his siblings to school and then make the long commute to Pasadena. From his mother, a tech consultant, he learned how vital marketing is to the conveyance of any product.

This Newport Beach local eventually made his way to the 75th floor of the world trade center in New York City, where he designed technology solutions for C-Level executives, making their companies run more efficiently and cost-effectively. Brian returned home to California a decade later and only months before the momentous events of September 11, 2001. “I watched the towers fall from LA. If I had still been there, there is a high likelihood I would have been trapped in the towers that day,” he says.

This Newport Beach local eventually made his way to the 75th floor of the world trade center in New York City, where he designed technology solutions for C-Level executives, making their companies run more efficiently and cost-effectively. Brian returned home to California a decade later and only months before the momentous events of September 11, 2001. “I watched the towers fall from LA. If I had still been there, there is a high likelihood I would have been trapped in the towers that day,” he says.

This Newport Beach local eventually made his way to the 75th floor of the world trade center in New York City, where he designed technology solutions for C-Level executives, making their companies run more efficiently and cost-effectively. Brian returned home to California a decade later and only months before the momentous events of September 11, 2001. “I watched the towers fall from LA. If I had still been there, there is a high likelihood I would have been trapped in the towers that day,” he says.

Upon his return to California, Brian entered the mortgage finance market and finally expanded into real estate sales, investment and development. With a practice that is “Hyper-focused, Hyperlocal” around the communities of Newport Beach, Corona Del Mar and Eastside Costa Mesa, Brian has built his reputation as a talented real estate strategist who delivers Concierge services by utilizing technology to help his clients buy, sell, build, and trade luxury real estate. Brian has the largest online footprint in Newport Beach that uses real-time data and analytics to predict buying and selling trends before they happen. About today’s increasingly digitized real estate market, he says, “Whoever is utilizing technology to provide the most amount of value to the consumer will win the business.”

Upon his return to California, Brian entered the mortgage finance market and finally expanded into real estate sales, investment and development. With a practice that is “Hyper-focused, Hyper-local” around the communities of Newport Beach, Corona Del Mar and Eastside Costa Mesa, Brian has built his reputation as a talented real estate strategist who delivers Concierge services by utilizing technology to help his clients buy, sell, build, and trade Luxury Real Estate. Brian has the largest online footprint in Newport Beach that uses real-time data and analytics to predict buying and selling trends before they happen. About today’s increasingly digitized real estate market, he says, “Whoever is utilizing technology to provide the most amount of value to the consumer will win the business.”

Upon his return to California, Brian entered the mortgage finance market and finally expanded into real estate sales, investment and development. With a practice that is “Hyper-focused, Hyper-local” around the communities of Newport Beach, Corona Del Mar and Eastside Costa Mesa, Brian has built his reputation as a talented real estate strategist who delivers Concierge services by utilizing technology to help his clients buy, sell, build, and trade Luxury Real Estate. Brian has the largest online footprint in Newport Beach that uses real-time data and analytics to predict buying and selling trends before they happen. About today’s increasingly digitized real estate market, he says, “Whoever is utilizing technology to provide the most amount of value to the consumer will win the business.”

Brian was born in Newport Beach, went to Mater Dei High school and grew up surfing 40th street and the Wedge on Peninsula Point. He acquired his strong work ethic from his father, a technology engineer, who would get up early each day to drive him and his siblings to school and then make the long commute to Pasadena. From his mother, a tech consultant, he learned how vital marketing is to the conveyance of any product.

Brian was born in Newport Beach, went to Mater Dei High school and grew up surfing 40th street and the Wedge on Peninsula Point. He acquired his strong work ethic from his father, a technology engineer, who would get up early each day to drive him and his siblings to school and then make the long commute to Pasadena. From his mother, a tech consultant, he learned how vital marketing is to the conveyance of any product.

Brian’s in-depth knowledge of the local area and its unique properties, along with his creative vision for the potential of certain properties, add further to his repertoire of skills. “I know the buildable square footage of every lot in Newport Beach,” he says. “I know how to add square footage to the design and layout of a house to provide an equity position at the end. I’ll design the strategy and then hand off certain elements of the project to the right developer, architect and loan professional. It’s typical for a client to see excellent returns on their investment. My gift is being able to see opportunities ahead of time and then innovating to make it happen for my clients. I’ve spent the last seven years in the trenches working with architects and the city, so I have the expertise and relationships to make these transactions go smoothly and get the result my clients are looking for.”

ExEcutivEAgEnt Magazine

No stranger to complex transactions, Brian is adept at handling an array of scenarios, including luxury properties, multi-family, contingent sales and 1031 exchanges. “I approach a real estate transaction a lot like I did when I worked in tech consulting. I start by asking what is the end result the client is looking for and then backing my way into it. When working with individual buyers and sellers, I create a customized solution by reviewing their portfolio and seeing if we can drive more income by trading one asset for another and saving money with a tax strategy like a 1031

ExEcutivEAgEnt Magazine

exchange, or selling a current asset and leveraging their equity to buy another property that creates more monthly income.”

Many high net-worth individuals trust Brian to direct their real estate interests, and he counts among his notable clients both a prominent rap icon and a celebrated Los Angeles Laker. His detail-oriented, knowledgeable and results-driven approach inspires confidence and assures even the most discriminating client that they and their business interests are in the best of hands.

Rreal estate development helped make it a seamless transaction from start to finish. I would highly recommend anyone to work with Brian and his team.”

Written by Haley Wilson Freeman

ealtor® Brian Liberto brings a unique blend of skills derived from his success across high-level corporate IT consulting, mortgage lending and real estate sales and development to his real estate practice at Coldwell Banker Global Luxury in Newport Beach. There, his team deliver real estate consulting services where they use cutting edge technology to help clients, “Buy, Sell, Build or Trade” - luxury real estate.

Brian has built over $150 million in local new construction and has underwritten more than 500 successful transactions. He is a recognized real estate authority who frequently speaks on real estate-related topics and has been interviewed on “Moneyline,” KTLA, CBS, “RealtyTrac,” and featured in “Locale Magazine” and the “Daily Pilot.”

Among the top 1 percent of Realtors® in the market-place, Brian runs what he calls a “Ninja” team of talented professionals who bring their combined expertise to bear on their clients’ real estate objectives. Coupled with EQTY FORBES GLOBAL’s reputation and influence, Brian is well-equipped to deliver world-class representation. “We have a very diverse team that consists of a young agent that has a different perspective on everything and brings a fresh approach to business; a buyer’s agent that caters to our ultra-high net worth clients; and a 30-year industry veteran that has sold over $2 billion in luxury real estate. Having such a diverse team gives us the ability to see things differently and provide our clients exceptional value and a better experience.”

Clients frequently give Brian and his team glowing, five-star service reviews. Here are comments made by several who recently bought and/or sold properties with Brian:

“Brian was able to help us find the perfect home for our family. His expertise in real estate development allowed us to see the vision of what the home could look like. He leveraged his extensive local relationships with the city, general contractors and architects. His expertise enabled us to accelerate the buying and remodel process which is complicated and stressful, but at the end, the right decision for our family.”

“We just completed a 1031 exchange with the help of Brian Liberto. Brian didn’t waste our time showing us properties that didn’t meet our criteria and after a couple of weeks of searching showed us five off market type of deals, all who had potential. Brian helped us negotiate a rather fair deal, made sure escrow closed in a timely matter and that all legal issues associated with an exchange were met. We highly recommend Brian Liberto, and we will call on his services once we or anyone else in our family has any real estate needs in the Newport Beach area.”

Brian was born in Newport Beach, went to Mater Dei High school and grew up surfing 40th street and the Wedge on Peninsula Point. He acquired his strong work ethic from his father, a technology engineer, who would get up early each day to drive him and his siblings to school and then make the long commute to Pasadena. From his mother, a tech consultant, he learned how vital marketing is to the conveyance of any product.

“Through a very difficult and complex transaction, Brian was able to take over $100,000 off the asking price off an triplex in Newport Beach. Brian’s extensive background in mortgage banking and

Brian is also an active figure in the community. He is a passionate Lakers fan who enjoys playing competitive basketball and coaching kids in hoops. Even now, he loves to surf, and he and his girlfriend are frequent visitors to Hawaii. His parents still live locally, so he enjoys time with the family spent cooking traditional Italian favorites. Brian is also a regular contributor to Newport Harbor High School and donates a portion of his business proceeds to We Are Ocean, a nonprofit whose mission is to improve the lives of cancer patients and survivors through ocean-based, active lifestyle camps and experiences.

This Newport Beach local eventually made his way to the 75th floor of the world trade center in New York City, where he designed technology solutions for C-Level executives, making their companies run more efficiently and cost-effectively. Brian returned home to California a decade later and only months before the momentous events of September 11, 2001. “I watched the towers fall from LA. If I had still been there, there is a high likelihood I would have been trapped in the towers that day,” he says.

While Brian has built his practice on transactions over $2 million, he’s still just a hometown guy who loves coastal Orange County and enjoys working with his neighbors at any price point. “No matter how much someone is spending on a home, everyone has the same goals. We’re all just people who want to have a family, a home and a good life.”

Upon his return to California, Brian entered the mortgage finance market and finally expanded into real estate sales, investment and development. With a practice that is “Hyper-focused, Hyper-local” around the communities of Newport Beach, Corona Del Mar and Eastside Costa Mesa, Brian has built his reputation as a talented real estate strategist who delivers Concierge services by utilizing technology to help his clients buy, sell, build, and trade Luxury Real Estate. Brian has the largest online footprint in Newport Beach that uses real-time data and analytics to predict buying and selling trends before they happen. About today’s increasingly digitized real estate market, he says, “Whoever is utilizing technology to provide the most amount of value to the consumer will win

“We

Highlights

Unique Competitive Advantages

Market knowledge with over 13 years specializing in Newport Heights

7 Homes Sold on Kings Road with Record Sales

3 Homes Sold on Cliff Drive with Record Sales

Invested in the community sponsoring NHHS

Financially invested in Newport Heights, as I have built 6 plus homes

Specialize in real estate Investing/consulting – adding value to homes

Extensive hyper local relationships with local business

Marketing Plan

Online Marketing

- Hyper targeted Google, Facebook, Instagram, and LinkedIn online advertising

- Single property website – with hyper targeted advertising to drive traffic

- Video marketing of the property selling the lifestyle with QR code

- Live content creation with all social media channels

- Professional video and photos

- Targeted email campaign to the community and over 20K agents

Offline/Print Marketing

- Property flyer with professional photos

- Mail campaign to Newport Heights Community

- Mail campaign to local investors

Events

- Agent/Broker Preview Events with food/drinks served

- Open Houses

MARKETING YOUR

PROPERTY

SIGNAGE

A yard sign will be placed in the front yard of your home to gain traction with the neighborhood and other potential buyers

PROPERTY BROCHURE PHOTOGRAPHY

We have a property brochure designed and printed for distributing at showings

We bring in high quality, professional photographers and videographers to capture your home in the best possible way

STAGING

Staging is what creates a “wow” factor” when buyers walk through the door of your home. It’s what creates an emotiolnal response and often influences whether or not an offer is made

TARGETED EMAILS OPEN HOUSES

Send targeted announcements to our large database, as well as fellow agents with potential buyers

Send targeted emails to surrounding communities and prospective buyers with invites to view your property

SOCIAL MEDIA POSTS

Leverage Facebook and Instagram posts to highlight coming soon, just listed, property features, and upcoming open houses

INSTAGRAM STORIES

Leverage Instagram to capture the most compelling features of your home, from architectural photos to property walk-throughs

SOCIAL

MEDIA ADS

Leverage boosted ads to reach nearby active and passive buyers

AGENT RESPONSIBILITIES

EXPERT GUIDANCE

∙ Research the comps in your area & complete a competitive market analysis to determine the best list price for the sale of your property

∙ Make recommendations on potential repairs and cleaning of your property, in order to make your home more attractive to buyers

∙ Suggest quality professionals, including attorneys, handymen and inspectors

∙ Present and respond to all offers in a timely manner

∙ Negotiate the best price and terms available, always keeping your specific needs in mind

RESPONSIVENESS

∙ Act in good faith at all times

∙ Adhere to your instructions and concerns

∙ Return calls & emails promptly

∙ Closely track dates & deadlines

ACCOUNTING

∙ Track receipt all earnest money deposits

∙ Receive and deliver all documents in a timely manner

∙ Review final settlement statements

LOYALTY

∙ You are my priority!

∙ Place your interest above all others

∙ Keep your personal information strictly confidential

∙ Ensure you are fully informed

SALABILITY OF YOUR HOME

The factors impacting your home’s salability are listed below, which include Price Point, Property Condition, Market Conditions, and Market Exposure. We will help you with all of these factors to form a strategy for selling your home quickly and negotiating the best price.

PRICE POINT PROPERTY CONDITION

Pricing your home for the current market is important for maximum exposure and a sale. Factors that determine a property’s value: location, design, amenities, competing properties, economic conditions. Factors that have little or no influence: price the seller originally paid, the amount spent on improvements

The condition of your property will influence the selling price and how quickly it sells. If repairs are needed and/or professional staging is required, I am there to assist by offering experience, guidance, and a network of professionals.

MARKET CONDITIONS

The real estate market is always fluctuating. As your agent, I will discuss the pros and cons of listing during varied market conditions.

MARKET EXPOSURE

As an experienced realtor, I understand that market exposure is the key to selling your home quickly and receiving the best offers. My focus is to get the most qualified buyers into your home and in the least amount of time. Your home will get noticed in any market with my comprehensive marketing plan.

PRICING YOUR HOME

PRICING VS. POTENTIAL BUYERS

The level of interest from potential buyers is directly influenced by how accurately you price your home. Proper pricing increases the likelihood of attracting a larger pool of interested buyers.

TWO KEY INDICATORS WILL TELL US IF WE NEED TO ADJUST YOUR PRICING:

1 Ten days without a showing

2 Ten showings without an offer

The market will tell us very quickly if we have priced your home correctly. The question is whether or not we listen. If your home is initially overpriced and we later have to reduce the price, that means you are actually moving your price closer to REAL MARKET VALUE.

06/01/2024

Broker Price Opinion

Reference: 1021 Cliff Drive, Newport Beach, CA,92663

EQTY Forbes Global Properties 1100 Newport Center Dr #110 Newport Beach, CA,92660

I have attached a list of the comparable properties of the home on the “Analysis” page of my presentation. This property is not a teardown but an older home that would need a substantial remodel to meet updated market conditions. The list of properties that I sent are all older homes that are comparable to this one, which will help justify about $1,518 per square foot. However, most of those properties are in superior locations and are not on a busy street like Cliff Drive, with all the traffic.

Additionally, market conditions are showing longer days on the market and some downward pressure on certain price points. As this is an older home, these conditions could also apply to this property.

Broker Price Opinion

Brian Liberto

Forbes Global Real Estate

714 931 3287

DRE#01473233

Analysis

California...

CA 92663

CA 92663

Comparable Properties

1021 Cliff Drive

Newport Beach, California...

320 Santa Ana Avenue Newport Beach, CA 92663

423 El Modena Avenue Newport Beach, CA 92663

1603 Cliff Drive Newport Beach, CA 92663

1021 Cliff Drive

Newport Beach, California...

Comparable

RECORD SALE

Kings Place

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Forbes Global Properties is a natural extension of the time-honored Forbes brand showcasing of luxury homes and an invitation-only association of international real estate experts Luxury real estate’s foremost authorities spearhead the firm, including renowned authority Jeff Hyland, co-founder and president of Hilton & Hyland, and Bonnie Stone Sellers, an accomplished industry veteran.

Forbes Global Properties leverages the audience and worldwide reach of Forbes, one of the most trusted media companies for the last 100 years, to engage, inform, and delight buyers and sellers of luxury properties

What Sets Forbes Global Properties Apart?

Established in as a showcase of luxury homes and an invitationonly association of real estate experts, Forbes Global Properties is the real estate partner of Forbes, one of the world’s most trusted media brands Leveraging Forbes’ audience and worldwide reach, Forbes Global Properties introduces discerning buyers, sellers, and real estate aficionados to a curated collection of coveted homes from more than 100 locations around the globe

No other luxury real estate platform has the same international reach or media power as Forbes A broker-owned, broker-led organization, membership in Forbes Global Properties is reserved for only the most distinguished brokerage firms

Members from across the globe collaborate and transact in an environment guided by the founding principles of transparency, information, and trust

Forbes Global Properties is a robust resource for luxury home buyers and sellers a curated consumer marketplace that connects discerning buyers directly to the world’s finest homes and the top-tier agents that represent them.

An Exclusive Membership

From Vail to Valencia, Hong Kong to Honolulu, Los Angeles to Lake Tahoe and beyond–Only selected firms representing the most extaraordinary homes are invited to join

Exclusive members from across the globe collaborate and transact in an environment guided by the founding principles of transparency, information, and trust

“With its finely-tuned suite of luxury marketing and advertising tools, Forbes Global Properties gives us the edge in our market and is a powerful global showcase for the most exceptional homes ”

Mark Smith, UBS Wealth Management

"Forbes Global Properties is the only brand that makes sense for the future of real estate None of the other real estate brokerages are media companies and have nothing to do with assets. Forbes is a reporting vehicle and a media company associated with the asset management and reporting of wealth "

Mike Shapiro, EQTY Forbes Global Properties

“Forbes Global Properties extends our reach beyond the vast network we already have It gives us the level of global access and exposure that no other brand can provide”

Andy Nelson, Forbes Global Properties

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Bringing Wealth Home