EQTY/LP

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brianliberto.com


1100 NEWPORT CENTER DRIVE, SUITE 110 | NEWPORT BEACH, CA 92660


Why Forbes Global Properties?

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Forbes Global Properties is a natural extension of the time-honored Forbes brand showcasing of luxury homes and an invitation-only association of international real estate experts. Luxury real estate’s foremost authorities spearhead the firm, including renowned authority Jeff Hyland, co-founder and president of Hilton & Hyland, and Bonnie Stone Sellers, an accomplished industry veteran. Forbes Global Properties leverages the audience and worldwide reach of Forbes, one of the most trusted media companies for the last 100 years, to engage, inform, and delight buyers and sellers of luxury properties.

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Forbes Global Properties is a robust resource for luxury home buyers and sellers.

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What Sets Us Apart

Exceptional global brand representing quality, innovation, influence, and success Our connection to the extraordinary 132 million unique monthly visitors to Forbes' digital platform Ultra-elite international network of carefully selected real estate firms Primarily owned and run by brokerage firms, with a Forbes ownership stake creating an interest in our success Prominent placement in the forbes.com website navigation Curated articles about properties, agents, and members on forbesglobalproperties.com and forbes.com 78% more earned media reach than any brand in the luxury real estate space

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Membership in Forbes Global Properties is reserved for only the most distinguished firms.

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An Exclusive Membership From Vail to Valencia, Hong Kong to Honolulu, Los Angeles to Lake Tahoe and beyond­–­Only selected firms representing the most extaraordinary homes are invited to join. Exclusive members from across the globe collaborate and transact in an environment guided by the founding principles of transparency, information, and trust.

“With its finely-tuned suite of luxury marketing and advertising tools, Forbes Global Properties gives us the edge in our market and is a powerful global showcase for the most exceptional homes.” Mark Smith, UBS Wealth Management

"Forbes Global Properties is the only brand that makes sense for the future of real estate. None of the other real estate brokerages are media companies and have nothing to do with assets. Forbes is a reporting vehicle and a media company associated with the asset management and reporting of wealth." Mike Shapiro, EQTY Forbes Global Properties

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“Forbes Global Properties extends our reach beyond the vast network we already have. It gives us the level of global access and exposure that no other brand can provide” Andy Nelson, Forbes Global Properties


What Sets Forbes Global Properties Apart? Established in as a showcase of luxury homes and an invitationonly association of real estate experts, Forbes Global Properties is the real estate partner of Forbes, one of the world’s most trusted media brands. Leveraging Forbes’ audience and worldwide reach, Forbes Global Properties introduces discerning buyers, sellers, and real estate aficionados to a curated collection of coveted homes from more than 100 locations around the globe. No other luxury real estate platform has the same international reach or media power as Forbes. A broker-owned, broker-led organization, membership in Forbes Global Properties is reserved for only the most distinguished brokerage firms. Members from across the globe collaborate and transact in an environment guided by the founding principles of transparency, information, and trust.

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Forbes Global Properties is a robust resource for luxury home buyers and sellers—a curated consumer marketplace that connects discerning buyers directly to the world’s finest homes and the top-tier agents that represent them.


Media Market Share MORE EARNED MEDIA THAN ANY BRAND IN THE LUXURY REAL ESTATE SPACE. FORBES GLOBAL PROPERTIES BENEFITS FROM AN UNPARALLELED BRAND HALO EFFECT AND GLOBAL BRAND AWARENESS THROUGH FORBES

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The Exposure Is Unmatched

6M

#1

MAGAZINE READERSHIP

MOST TRUSTED MAGAZINE IN AMERICA

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82

LANGUAGES

COUNTRIES

140M

80+

GLOBAL AUDIENCE

EVENTS ANNUALLY

53M

100+

SOCIAL MEDIA FOOTPRINT

YEARS IN BUSINESS

NO OTHER LUXURY REAL ESTATE PLATFORM HAS THE SAME GLOBAL REACH OR MEDIA POWER AS FORBES

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No other luxury real estate platform has the same global reach or media power as Forbes.

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An unparalleled suite of innovative marketing services VIDEO Video production capabilities, ranging from overhead drone footage to close-ups of interior and exterior spaces allow us to turn online viewers into potential buyers in a matter of minutes. In addition to property videography, we showcase the community and provide narration to highlight the features of the neighborhood.

PHOTOGRAPHY Unrivaled exposure of your property offering daylight and twilight shots to showcase the stunning views and natural light sources permeating throughout the home and property.

BRANDING

PUBLIC RELATIONS

Elegant digital and print branding to best present homes to potential buyers.

Rubenstein Public Relations, Inc. A Global Public Relations firm that targets the most impactful audience and markets with campaigns geared to the most significant audiences and markets.

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Marketing Initiatives DIGITAL WEBSITES

NEWSLETTERS

International showcase for premium properties at forbesglobalproperties.com, dedicated property website, and EQTYrealestate.com. Fully SEO optimized with analytics, our custom- designed company and property websites are created to make a strong statement to a potential buyer.

Engaging newsletters, social media outreach, and digital marketing initiatives to promote important properties. ADVERTISING

Premier advertising opportunities in Forbes digital and print publications, strategically targeted to reach qualified prospects.

FORBES.COM

High-impact page on forbes.com where homes are presented to Forbes readers alongside engaging editorial and unique insights. Property article written by seasoned Forbes writers and published on Forbes.com and multiple media outlets. Banner ads, Property articles.

EMAIL MARKETING

Email marketing has proven to be a valuable marketing channel for local exposure. With distribution to nearly 3,000 recipients total, local agents, brokerages.

SOCIAL MEDIA

Creative content campaigns take full advantage of our audience on Instagram, Facebook, YouTube, LinkedIn, and Twitter.

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DIGITAL

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Marketing Initiatives TRADITIONAL

Local buyers represent 92 percent of your buyer pool - and these prospects are heavily influenced by traditional marketing, including print media. The power of “print” is both immediate and sustained, with 67 percent of online traffic driven by print placements. EQTY | Forbes Global Properties Real Estate’s agents and seasoned in-house marketing team understand the importance of tried-and-true traditional marketing techniques, including print advertising, direct mail and boots-onthe-ground hustle. When you list with Charlie Price your property is placed within the most aggressive advertising and mailing campaigns of any regional brokerage, which are designed to attract and convert qualified prospects into buyers for your home.

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PRINT MEDIA EFFORTS

DIRECT MAIL CAMPAIGN

• Architectural Digest • Modern Luxury • Dream Homes Orange County • OC Magazine • Orange County Business Journal • Coastal Real Estate Guide • Pelican Hill Magazine • Los Angeles Times and other curated lifestyle magazines fitting to the aesthetic of the property

•“Coming Soon” oversized postcard to be distributed to EQTY | Forbes Global Properties and client master mailing list •“Just Listed” oversized postcard to be distributed to EQTY | Forbes Global Properties and client master mailing list • Featured Listing in direct mail campaign

+ O.C. Business Journal, Daily Pilot, Coastal Review, Laguna Beach Magazine as well as many other local publications.

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Listing Syndication

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Proven Results

Charlie Price and his team at EQTY | Forbes Global Properties encompass a unique combination of local expertise, global connections and innovative marketing that net our clients above-market results. This has helped earn our firm the leading market share in the highly competitive markets along the coast of Orange County.

949.887.5560 I AGENT@EQTYREALESTATE.COM I DRE No. 00008888

© EQTY | Forbes Global Properties. All rights reserved. If your property is currently listed please disregard. It is not the intent of EQTY Forbes Global Properties to solicit the listings of other Agents/Brokers. EQTY Real Estate is a founding member of Forbes Global Properties. Forbes® is a registered trademark used under license. DRE# 02187306.

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Bringing Wealth Home


MEET BRIAN Having spent his formative years in Newport Beach and honing his skills at Mater Dei High School and San Diego State University, Brian is as local as they come. His deep-rooted connection to this community drives his passion for providing an unparalleled level of service to his clients. As an active member of the Balboa Bay Club and mentor to young basketball enthusiasts, Brian’s commitment to giving back to his community runs deep. The nexus of technology and real estate is Brian’s playground, where he brings his skills as a hyperlocal technologist to the fore. He harnesses cutting-edge prop-tech strategies, tailored to individual client needs, creating stress-free, successful real estate experiences for everyone he works with. Whether you’re looking to buy, sell, or invest, Brian offers his clients the chance to leverage his robust industry network. With his consultation services, you don’t need to be ready to make a move in the market - Brian is here to start a conversation about your real estate aspirations and guide you toward achieving them. Join Brian Liberto on this real estate journey, where your success story becomes a part of the fabric of Newport Beach’s illustrious property landscape.


N O TA B L E SALES

Kings Road Newport Heights

Kings Place Newport Heights

Kings Road Newport Heights

Kings Road Newport Heights

Kings Road Newport Heights

36th Waterfront Balboa Peninsula

Magnolia Eastside Costa Mesa

Santiago Dover Shoresa

Broadway Eastside Costa Mesa

Evening Star Dover Shores

Via Lido Nord Lido Isle

Consulting Engagement CDM

Goldenrod CDM

34th Peninsula

Thunderbird 1 Ford Road

Carnation CDM


MARKET AREAS


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Written by Haley Wilson Freeman ExEcutivE AgEnt Magazine Written by Haley Wilson Freeman

ealtor® Brian Liberto brings a unique blend of This Newport Beach local eventually made his way skills derived from brings his success across high-level to the of the world trade center New York ealtor® Brian Liberto a unique blend of skills Brian was75th born floor in Newport Beach, went to Mater DeiinHigh school corporate consulting, mortgage lendingcorporate and real and City, where he designed technology C-Level derived fromIThis success across high-level grew up surfing 40th street and the solutions Wedge onfor Peninsula estateITsales and development to his real practice at Point. executives, making companies more consulting, mortgage lending and estate real estate sales He acquired his their strong work ethicrun from his efficiently father, a Coldwell Banker to Global Luxury Newport Beach.FORBES There, technology and cost-effectively. returned home and development his real estatein practice at EQTY engineer, whoBrian would get up early eachto dayCalifornia to drive his team in deliver realBeach. estate There, consulting services where they a decade later and only and months beforethethe GLOBAL Newport his team deliver realbyestate him andFreeman his siblings to school then make longmomentous commute Written Haley Wilson use cuttingservices edge technology to cutting help clients, “Buy, Sell, of September 11, 2001. “I watched thehetowers fall consulting where they use edge technology to toevents Pasadena. From his mother, a tech consultant, learned Build or Trade” luxury real estate. - luxury real estate. from If I had there, of there is a high likelihelp clients, “Buy,-Sell, Build or Trade” how vitalLA. marketing is tostill the been conveyance any product. hood I Newport would have been trapped in the towers that day,” ealtor® Brian Liberto brings a unique blend of This This Beach eventually made Newport Beach local local eventually made his wayhis to way the he says. skills derived from his success across high-level to the 75th floor of the world trade center in New York

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corporate IT consulting, mortgage lending and real estate sales and development to his real estate practice at Coldwell Banker Global Luxury in Newport Beach. There, his team deliver real estate consulting services where they use cutting edge technology to help clients, “Buy, Sell, Build or Trade” - luxury real estate.

75th floor of the world trade center in New York City, where he City, where he designed technology solutions for C-Level designed technology solutions for C-Level executives, making Upon his return to California, Brian entered the mortexecutives, making their companies run more efficiently their companies run more efficiently and cost-effectively. Brian gage finance market and finally expanded into real estate and cost-effectively. Brian returnedlater home California returned home to California a decade andato only months sales, investment and development. With practice that a decade later and only months before the momentous before the momentous events of September 11, 2001. “Icommuniwatched is “Hyper-focused, Hyper-local” around the events of fall September 11, 2001. watched the towers fall the towers from LA. If I had still“I been there, there isEastside a high ties of Newport Beach, Corona Del Mar and from LA. If I had still been there, there is a high likelilikelihood I wouldBrian have been trapped the towers that he CostaI would Mesa, has built hisininreputation as that aday,” talented hood have been trapped the towers day,” says. real estate strategist who delivers Concierge services by

he says. utilizing technology to help his clients buy, sell, build,

Upon his return to California, Brian entered the mortgage finance and trade Luxury Real Estate. Brian has the largest online Upon hisfinally return to California, the mortmarket and expanded into realBrian estateentered sales, investment footprint in Newport Beach that uses real-time data and gage finance market finally into realHyperestate and development. With aand practice thatexpanded is “Hyper-focused, analytics to predict buying and selling trends before they sales,around investment and development. With a practice that local” the communities of Newport Beach, Corona Del About today’s increasingly digitized real estate ishappen. “Hyper-focused, around the communiMar and Eastside CostaHyper-local” Mesa, Brian has built his reputation as market, he says, “Whoever is utilizing technology to proof Newport Corona Del Mar and services Eastside aties talented real estateBeach, strategist who delivers Concierge vide the mostBrian amount of value to the consumer will win Costa Mesa, built reputation as build, a talented by utilizing technologyhas to help hishis clients buy, sell, and the business.” real estate strategist Concierge by trade luxury real estate. who Brian delivers has the largest onlineservices footprint in utilizing technology to help his clients buy, sell, build, Newport Beach that uses real-time data and analytics to predict and trade Real Estate. has the About largesttoday’s online buying andLuxury selling trends before Brian they happen. footprint indigitized Newport useshereal-time data and increasingly realBeach estate that market, says, “Whoever is analytics to predict buying the andmost selling trends beforeto they utilizing technology to provide amount of value the happen. About today’s increasingly digitized real estate consumer will win the business.”

market, he says, “Whoever is utilizing technology to pro-

Brian was born in Newport Beach, went to Mater Dei High school and grew up surfing 40th street and the Wedge on Peninsula Point. He acquired his strong work ethic from his father, a technology engineer, who would get up early each day to drive him and his siblings to school and then make the long commute to Pasadena. From his mother, a tech consultant, he learned how vital marketing is to the conveyance of any product.

Brian’s in-depth knowledge of the to local and itswill unique vide the most amount of value thearea consumer win properties, along with his creative vision for the potential of the business.” certain properties, add further to his repertoire of skills. “I know the buildable square footage of every lot in Newport Beach,” he says. “I know how to add square footage to the design and layout of a house to provide an equity position at the end. I’ll design the strategy and then hand off certain elements of the project to the right developer, architect and loan professional. It’s typical for a client to see excellent returns on their investment. My gift is being able to see opportunities ahead of time and then innovating to make it happen for my clients. I’ve spent the last seven years in the trenches working with architects and the city, so I have the expertise and relationships to make these transactions go smoothly and get the result my clients are looking for.”

Brian was born in Newport Beach, went to Mater Dei High school and grew up surfing 40th street and the Wedge No stranger to complex transactions, Brian is adept at handling on Peninsula Point. He acquired his strong work ethic from AgEnt Magazine ExEcutivE an array of scenarios, including luxury properties, multi-family, his father, a technology engineer, who would get up early contingent sales and 1031 exchanges. “I approach a real estate each day to drive him and his siblings to school and then transaction a lot like I did when I worked in tech consulting. I start make the long commute to Pasadena. From his mother, a by asking what is the end result the client is looking for and then tech consultant, he learned how vital marketing is to the backing my way into it. When working with individual buyers and conveyance of any product. Brian’s in-depth knowledge of the local area and its unique properties, along with his creative vision for the potential of certain properties, add further to his repertoire of skills. “I know the buildable square footage of every lot in Newport Beach,” he says. “I know how to

sellers, I create a customized solution by reviewing their portfolio and seeing if we can drive more income by trading one asset for another and saving money with a tax strategy like a 1031

ties, multi-family, contingent sales and 1031 exchanges. “I approach a real estate transaction a lot xEcutivE like I did when I gEnt Magazine worked in tech consulting. I start by asking what is the end result the client is looking for and then backing my way into it. When working with individual buyers and sellers,

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ExEcutivEAgEnt Magazine exchange, or selling a current asset and leveraging their equity to buy another property that creates more monthly income.”

real estate development helped make it a seamless transaction from start to finish. I would highly recommend anyone to work with Brian and his team.”

Many high net-worth individuals trust Brian to direct their real estate interests, and he counts among his notable clients both Wilson Brian isFreeman also an active figure in the community. He is a passionate Written by Haley a prominent rap icon and a celebrated Los Angeles Laker. His Lakers fan who enjoys playing competitive basketball and detail-oriented, knowledgeable and results-driven approach coaching kids in hoops. Even now, he loves to surf, and he inspires confidence and assures even the most discriminating and his girlfriend are frequent visitors to Hawaii. His parents ealtor® Brian Liberto brings a unique blend of Newport Beach local eventually made his way client that they and their business interests are in the best of stillThis live locally, so he enjoys time with the family spent cooking skills derived from his success across high-level to the 75th floor of the world trade center in New York hands. traditional Italian favorites. Brian is also a regular contributor corporate IT consulting, mortgage lending and real toCity, where he designed technology solutions for C-Level Newport Harbor High School and donates a portion of his estate salesbuilt andover development real estate practiceand at business executives, making their companies run more efficiently Brian has $150 milliontoinhis local new construction proceeds to We Are Ocean, a nonprofit whose mission Coldwell Banker more Global Luxury in Newport Beach. There, cost-effectively. Brian returned home to California has underwritten than 500 successful transactions. He is isand to improve the lives of cancer patients and survivors through his team deliver estate consulting servicesspeaks whereonthey a decade later and only months before the momentous a recognized realreal estate authority who frequently real ocean-based, active lifestyle camps and experiences. use cutting edge technology to help clients,on“Buy, Sell, events of September 11, 2001. “I watched the towers fall estate-related topics and has been interviewed “Moneyline,” Build Trade” - luxury real fromBrian LA. has If Ibuilt hadhis still been on there, there isover a high likeliKTLA,orCBS, “RealtyTrac,” andestate. featured in “Locale Magazine” While practice transactions $2 million, hood would have been in coastal the towers thatCounty day,” and the “Daily Pilot.” he’s stillI just a hometown guytrapped who loves Orange he says. and enjoys working with his neighbors at any price point. “No Among the top 1 percent of Realtors® in the market-place, Brian matter how much someone is spending on a home, everyone runs what he calls a “Ninja” team of talented professionals who hasUpon his return to California, Brianwho entered thehave mortthe same goals. We’re all just people want to a bring their combined expertise to bear on their clients’ real estate family, gage finance market andlife.” finally expanded into real estate a home and a good objectives. Coupled with EQTY FORBES GLOBAL’s reputation sales, investment and development. With a practice that and influence, Brian is well-equipped to deliver world-class is “Hyper-focused, Hyper-local” around the communirepresentation. “We have a very diverse team that consists of a ties of Newport Beach, Corona Del Mar and Eastside young agent that has a different perspective on everything and Costa Mesa, Brian has built his reputation as a talented brings a fresh approach to business; a buyer’s agent that caters real estate strategist who delivers Concierge services by to our ultra-high net worth clients; and a 30-year industry veteran utilizing technology to help his clients buy, sell, build, that has sold over $2 billion in luxury real estate. Having such and trade Luxury Real Estate. Brian has the largest online a diverse team gives us the ability to see things differently and footprint in Newport Beach that uses real-time data and provide our clients exceptional value and a better experience.” analytics to predict buying and selling trends before they

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Clients frequently give Brian and his team glowing, five-star service reviews. Here are comments made by several who recently bought and/or sold properties with Brian:

happen. About today’s increasingly digitized real estate market, he says, “Whoever is utilizing technology to provide the most amount of value to the consumer will win the business.”

“Brian was able to help us find the perfect home for our family. His expertise in real estate development allowed us to see the vision of what the home could look like. He leveraged his extensive local relationships with the city, general contractors and architects. His expertise enabled us to accelerate the buying and remodel process which is complicated and stressful, but at the end, the right decision for our family.” “We just completed a 1031 exchange with the help of Brian Liberto. Brian didn’t waste our time showing us properties that didn’t meet our criteria and after a couple of weeks of searching Brian was born in Newport Mater Dei showed us five off market type ofBeach, deals, went all whotohad potential. High grew up surfing streetmade and the Brianschool helpedand us negotiate a rather 40th fair deal, sureWedge escrow on Peninsula Point. He acquired hislegal strong work ethic from closed in a timely matter and that all issues associated with his a technology engineer, who would getLiberto, up early an father, exchange were met. We highly recommend Brian and each day to drive him and his siblings to school and then we will call on his services once we or anyone else in our family make thereal long commute tothe Pasadena. From his mother, a has any estate needs in Newport Beach area.”

tech consultant, he learned how vital marketing is to the “Through a very difficult and complex transaction, Brian was able conveyance of any product.

to take over $100,000 off the asking price off an triplex in Newport Beach. Brian’s extensive background in mortgage banking and “We just completed a 1031 exchange with the help of

ceeds to We Are Ocean, a nonprofit whose mission is to

of weeks of searching showed us five off market type of deals, all who had potential. Brian helped us negotiate a

While Brian has built his practice on transactions over

Brian Magazine Liberto. Brian didn’t waste our time showing us improve the lives of cancer patients and survivors through ExEcutivEAgEnt properties that didn’t meet our criteria and after a couple ocean-based, active lifestyle camps and experiences.



RECORD SALE Kings Place


Real Estate Redefined.

BRIAN LIBERTO brian@brianliberto.com

714.931.3287

brianliberto.com DRE 01473233


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