Iconic Shoes. Playful Bags. & now..
Custom Jewelry! Earrings. Necklaces. Rings, Bracelets.
The So Sophia Girl Age: 20 – 35 Region: Urban Income: Affluent Occupa1on: Employed Status: Married or Single Race: Non-‐ discriminatory Interests: Fashion, technology, social media, art, pop culture, etc.
Let’s talk promotion.
Everyone loves a little competition..
Create and submit your one-of-akind ‘So (You)’ creation for a chance to be featured in the international campaign.
‘So Sophia’ becomes ‘So (you)’
• Contestants have the opportunity play with the innovaHve ‘So (Sophia)’ soMware (Made specially for Sophia Webster) by designing their own creaHon • During the first month of the launch, all those who enter will receive 10% off their first customized purchase. • Sophia will choose her three favorite designs to be featured in next month’s campaigns • The adverts will show a sketch of the design and read ‘So (winner’s name) by Sophia Webster’ • Winners will also receive a signed sketch of their design by Sophia
April / /May 2015
Media Partner
presents‌
June 2015
Media Partner
presents‌
The Launch
The Release
becomes Â
(you) So