June 2014 - August 2014 Publicity Strategy
June
June Pitches: o Business Feature-‐ Meet Gillian & Laura § The beauty and the brains behind this rule breaking brand. Inspired by their travels and their roots, these two women have filled an extremely lucraGve niche in the fashion industry. § Send to: NaGonal fashion and business publicaGons in the first week of June o Hear it from the pros: FesGval Fashion Tips § From weather warnings to crop top don’ts, the founders of For Love & Lemons have a few tops for all you fesGval goers. § Sent to: NaGonal online fashion magazines Events: The New York event will take place during the media tour. It has been strategically scheduled to coincide with the Governor’s Ball music fesGval.
July
July Pitch Concepts: Events: Chicago-‐ Lolla Palooza Launch: Invite local bloggers to gather and parGcipate in a DIY flower crown acGvity to wear to Lolla with their new For Love & Lemons ouSits. Have highlighted items available for purchase at a 20% discount and encourage social media promoGon. Have a prize for the most elaborate flower crown.
August Â
August Pitch Concepts: Events:
Blogger Mailer This mailer will be solely focused around fesGval fashion as Love & Lemons excels in these styles. Such bloggers will be selected to receive items appropriate for the upcoming fesGval season. They will be encouraged to wear these items during this season and post a photo with #ForLoveLemonsFesGval to be featured in the next look book. It is interacGve, engaging, and promoGonal. Mailers will strategically be sent to local bloggers dependent on the local fesGval date and Love & Lemons’ visit.
Mailer InspiraGon Item will be placed atop fake flowers and will be wrapped in samples of the company’s famous lace A complete look book along with a single polaroid of their garment will be included for some ouSit inspiraGon in the form of a polaroid. On the flip side of the polaroid will be the necessary informaGon.
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Possible Products
Chica Crop Top: $92
Bandit Crop Top : $97
Chi Chi Kimono: $153
All items have a versaGle appeal and are a great price. They will aaract the bloggers to the brand an encourage more transacGons.