PROJECT B, PART 1
DESIGN PROPOSAL
PET OVERPOPULATION OF GEORGIA (SPAY & NEUTER CAMPAIGN, STATESBORO, GA) Brittany Linares Winter Qrtr - 2014 Integrated Design Media
PROJECT OVERVIEW
DESIGN PROPOSAL - SPAY/NEUTER CAMPAIGN Identify a design problem that does not have to be a new problem overall but one that will contain a widely accept solution that requires a new outlook or consideration. The design results do not have to be 2-D in nature and can be of any format such as print, typography, web-based, poster, etc. The given problem must be thoroughly research in order for a design problem to be formed around the given concept. The target audience must be able to gain some type of benefit from the solution. A holistic description of an audience must be present that includes descriptions of age, gender, social status, and cultural identification. Geographic scope must also be defined so that it is known what areas the solution will reach (i.e, local, regional, national). All intended goals must be defined. These goals will lead to a functional solution and are meant to guide you through your research materials to help aid the narrowing down process. This is meant to focus the research results on a specific outcome that will benefit an aspect of the overall stated problem. The design brief should include the following: • • • • •
Introduction to the problem Step-by-step description of the task Target Audience Geographic Scope Research Methodology • Determinate factor of the communication strategy • Description of communication strategy in regard to possible media and mediums to be used. • Desired communication goals and outcomes
STATEMENT OF THE PROBLEM DESIGN PROPOSAL - SPAY/NEUTER CAMPAIGN
Pet overpopulation, specifically in dogs and cats, is a very large problem in the state of Georgia. This was the initial research problem where I uncovered the fact that in the year 2007 alone, 250,000 dogs and cats were euthanized in Georgia. The euthanization of 250,000 dogs and cats annually is equal to nearly 685 dogs and cats on a daily basis. The largest factor of this problem is the lack of spaying and neutering of pets. Often times, dogs and cats are not spayed or neutered due to the fact that people are not educated on the concept, can’t afford the surgical process, little to know understanding of low-cost methods, and definitely do not understand the ramifications of health issues their pet can face. Dogs and cats do not have a sex drive, like humans, and only mate to reproduce due the instinct. Many times pets will “accidentally” breed through the lack of confinement and ability to roam freely and find a mate to satisfy the animals sexual instinct. Such pets will breed repetitively if not controlled due to their instinctual reproduction desires. Another concept is back yard breeders and/or puppy mills where dogs are bred in poor living on conditions and typically only bred as a per income basis, not for the love of the babies. This also leads to overpopulation issues and medical issues where the pet is in excessive breeding environments. A dog or cat should not be allowed to have more than one litter for protection of its overall welfare. This is why I am focusing on the concept of educating people on spaying and neutering their pets. My goal is to educate individuals on the repercussions of not altering their pets. I also want to give people are resource were they can refer to find various ways of spaying and neutering their pets at a low-cost.
DESIGN OBJECTIVES
DESIGN PROPOSAL - SPAY/NEUTER CAMPAIGN My design objective is to reduce the “ignorance” within the pet owning community and educate both new and current pet owners on the various low-cost methods to which they spay/neuter their pets. Step 1: Make people understand what illnesses/diseases that they leave their unaltered pets susceptible to. Step 2: Represent the pet overpopulation data in Georgia so individuals will understand why it is so important to spay/neuter their pets. Also provide an understanding of how animals should not be bred just for monetary benefits. Step 3: Bust myths such as: my pet will become fat and lazy, my pet will loose its “manliness”, my pets personality will change, and so forth. Step 4: Create a marketing campaign that will address the important facts to why you should get your pet spayed/neutered. The brochure will also list low-cost options and reference local rescues, veterinarians, and shelters that people can easily reach out to for more information. Additional sources will include payments methods, such as credit cards for pet care financing (ex: CareCredit). Today’s spay and neuter campaigns aren’t very attention grabbing as they are just printed from Microsoft word in black and white with black and white imagery. Another aspect is the fact that people are not aware of the overall concepts behind why spaying and neutering is very important or they do not realize there are low cost methods to aid them in making sure their pet is kept healthy. Creating a printed “step brochure”a way to inform people and open their eyes to the facts. They need to understand that NOT spaying/neutering your pet is not beneficial to their health or the owners’ wallets. With low-cost methods, there is no real reason why more pets are not being spayed/neutered outside of selfish needs/wants.
TARGET AUDIENCE & GEOGRAPHIC SCOPE DESIGN PROPOSAL - SPAY/NEUTER CAMPAIGN AGE: 20-40
• Pet owners come in all ages. Also, people own their first pets at various ages, not just a specific range.
GENDER: Male & Female
• All pet owners, new and current.
INCOME: $10,000 (+) annual income
• Low-cost methods provide payment aid for those in low-income situations or for individuals who are receiving living assistance. These individuals must make under a specific amount of year to quality for spaying and neutering surgeries. Also, they only have to pay a small cap in order to receive a voucher. This means that with assistance, the income can be less than $10,000 annually. • It is very important to understand that taking care of a pet is not cheap and also comes with unexpected vet fees due to illness, injury, etc. Make sure that you can afford a pet before adopting to reduce the unwanted pets that end up at rescues, shelters, or even dead on the side of the road. Unwanted pets are often generated from I want to but I can’t afford it anymore or I’m moving and I can’t keep him/her.
EDUCATION: High School/GED or greater preferred
• You must understand how to take care of yourself, age wise, before you are going to be able to properly take care of a pet.
LOCATION: Statesboro, GA
• Focusing on the town of Statesboro, GA, a college town, which is suspect to various age groups, culture, etc. Focusing on this location allows me to monitor data and gain insight vs having multiple locations to maintain at once. This way I can observe how the data is affecting the local and college community to see what aspects could be used to make the advertisement more effective or what can be taken away due to little or no impact.
Geographic Scope For this design project, I plan to work with local rescues in Statesboro, GA, and surrounding areas, as a means to spread the educational factor of getting your pet spayed/neutered. The reason I state “surrounding areas” is because most rescues are located in the surrounding communities towns of Register and Claxton due to the ideal location with lots of space for kennels, exercise, etc. The design process executed here should increase the knowledge of places that people can get their pets spayed/neutered as well as educating them on the benefit so having the procedure vs the harm of not having your pet altered. Focusing on a local area allows me to get the word out in a more concentrated area and in turn start small. If the marketing is effective, and people are gaining new insight on low-cost spay/neuter as well as other ways they can get help financially, then I can easily push it into surrounding cities and counties.
PROJECT GOALS
DESIGN PROPOSAL - SPAY/NEUTER CAMPAIGN • Educate people about spaying/neutering their pets. • Help people understand the issue of dog and cat overpopulation in Georgia due to the lack of spaying/neutering pets. • List all places to which people can get low-cost spay/neuter operations. • Inform people of the local rescues and how they are here to help. • Tell people how both the rescues and shelters are often overburdened due to pet overpopulation from excessive breeding. • List all illnesses that an pet can have if left unaltered. • List all the myths behind spaying/neutering your pet, such as my dog will no longer be masculine, or my cat will become fat and lazy. Inform individuals about how and why these myths have not factual relationship to spaying/neutering. • Identify target specifications • Create a survey to get insight from the general public and rescue groups. • Continue communication with rescue groups as project progresses. • Talk with a veterinarian on the spay/neuter process to gain their professional insight on the topic. • Create an informational “step” brochure that informs people about spaying/neutering, low-cost methods available, as well as rescues, veterinarians, and the shelter that they can contact. • The overall goal is for people to understand the importance of spaying/neutering their pets and how everyone can have this procedure done with no change in their pets behavior/personality. Also, how the low-cost spaying and neutering is readily available.
PROJECT MANAGEMENT DESIGN PROPOSAL - SPAY/NEUTER CAMPAIGN Deliverables
• Printed informational “step” brochure.
Budget
• Working with a $200 and lower budget. The goal is to use each aspect of the design process to solve the problem without spending an overzealous amount of money for the initial process. To get mass produced prints to hand out at adoption events, rescues, and shelters, I intend to either create a fund-raiser or gain sponsorship at a later date. This way the brochure will benefit the community and provide some level of education regarding spaying and neutering.
Communication & Coordination with Rescues & Vet
• May seek a sponsor ship, if possible, to fund printing for the final solution. I have been in touch with various animal rescue groups that are very enthusiastic for me to be focusing on the topic of spaying/ neutering pets, because it is something that needs to be reinforced to the Statesboro location. In communicating with these groups, I discovered that there seems to be a lack of education in pet ownership and too many myths exist. This is why addressing spaying and neutering benefits as well as informing Statesboro, Ga of lowcost methods will inform people of their various options that they may have not known existed previously. • The rescue groups have a lot of experience in rescuing abandoned or neglected animals have provided ideal levels of insight on the topic and are continuing to do so on a daily basis.
PROJECT B, PART 2
MOOD BOARD Brittany Linares Winter Qrtr - 2014 Integrated Design Media
COLOR PALETTE
MOOD BOARD - SPAY/NEUTER CAMPAIGN Here are colors that relate to various animal spay an neuter campaigns. These colors are meant to be bright, and eye catching, with darker colors to offset the overall brightness. Color choices are very important in order to convey the given mood of the situation. Reds are used for more spontaneity, or to cause someone to have elevated feelings towards the color choice. The blue is more of a calming color, which is meant to put the viewer at ease and allow them to feel more relaxed. If they two colors collaborate together in a piece, the message will both elevate the viewers emotions as well as give them a since of being invited to view or a sense of control of the situation. Please note that this is an inspirational palette and not all colors shown will be used. The variation of color represent a mood or expression based on the marketing psychology behind the use of colors to attract various types personalities and make people a specific emotion.
DESIGN STYLE
MOOD BOARD - SPAY/NEUTER CAMPAIGN Here I am referring to the overall style of the final concept. I want to incorporate photography and design in order to give the piece a more age appropriate and inviting appearance, rather than portray images of tragic animal cruelty, which may be too graphic for some viewers. The final concept will consist of a printed “step� brochure to give out at events and rescue facilities. The brochures will be in public areas so highly graphic content can not be used. Photography included will be from Alexandra Breed, Brittany Linares (me), and stock images.
LIFESTYLE & REALISM MOOD BOARD - SPAY/NEUTER CAMPAIGN With the good, there is always the bad. Here is a compilation of the lifestyles of people with pets, animals that are abused and up for adoption, depressed animals, as well as individuals that spend their lives rescuing animals and humans alike. This is the lifestyle of a person that rescues animals. There will always see the horrible scenes, the pets the are loved and well taken care of, animals in recover that will hopefully never see such horrible environments or people again, as well as animals that have never had to suffer, but in the dark there is always a light. This is meant to set an emotional tone that will relate to how the information is seriously worded.
ADVERTISING INSPIRATION MOOD BOARD - SPAY/NEUTER CAMPAIGN
These are advertisements for current spaying and neutering campaigns. I used these for layout inspiration, and to understand what is already in existence and what can be created to make the spay and neuter information more vibrant and informative.
PROJECT B
RESEARCH METHODS RESEARCH, COMMUNICATION, & OBSERVATION Brittany Linares Winter Qrtr - 2014 Integrated Design Media
DOGS LIVE HAPPY (S.T.A.R.S. GA) COMMUNICATION - SPAY/NEUTER CAMPAIGN Conversation started Thursday (Facebook) Bri Lin - 2/13, 9:06am • Hi Sissy, I am working on a design problem for class to address a problem that is within my community and I chose animal cruelty/ abuse to address to the community. Upon coming to this topic, I was wondering if first things first, from you perspective, could you point out reasons why animals end up in you hands, anything you can think of in the eyes of these animals that would go towards this topic as “problems or issues”. Thanks so much for your assistance. Please note that the result could actually aid you and your rescue in the long run. This will become a real result. Sissy Haskell - 2/13, 9:17am • I appreciate choosing this topic Bri Lin - 2/13, 9:18am • Not a problem, I love animals and do what I can to help and want to help you guys now. Sissy Haskell - 2/13, 10:22am • Alright I will give you some facts this is from ASPCA: 6-8 million companion animals enter shelters nationwide every year. This number includes animals abandoned on the street (found animals) and animals seized after private abandonment in homes or apartments • This is from the examiner but it could be from me............ • And explains really the facts of idiot people and their way of thinking Sissy Haskell - 2/13, 10:25 - 10:32am
• http://www.examiner.com/article/why-685dogs-and-cats-are-killed-everyday-georgia • Mainly because people are ignorant and don’t spay and neuter. The root of it all is that people won’t spay and neuter their animals, let them roam free. • http://www.petfoodinstitute. org/?page=PetPopulation • http://www.americanhumane.org/animals/ adoption-pet-care/issues-information/petoverpopulation.html • 25 % of all dogs in shelters ARE purebred dogs • Many of the gentle giants that come into our rescue have been neglected or abused. Others have simply been abandoned by their owners due to a divorce, a new baby, moving, or natural disaster. We are often told that they got “too big” or “too expensive” and many of the dogs come to us with very little training. Despite their past, rescue dogs are incredibly forgiving and very eager to please. They have so much to give and are all very special. We are looking for forever homes and permanent families who will love their new addition unconditionally and give them the love and support they need and deserve for the rest of their lives. • People get a dog, certain breed like a Dane, Shepherd, etc for the WRONG reasons and without researching the breed. People get dogs because “I always wanted a Husky” they are so cool looking. Or a Dane because they are so pretty and big. Not knowing the demands and needs of the breeds.
Sissy Haskell
Owner: Dogs Live Happy Rescuer: STARS GA
DOGS LIVE HAPPY (S.T.A.R.S. GA) COMMUNICATION - SPAY/NEUTER CAMPAIGN Sissy Haskell - 2/28, 11:52 - 11:55am • Myth #1 - I’ve heard that my pet should have a heat cycle first -- she will be a better pet. • Myth #2 - I’ve heard that my pet should have a litter first -- she will be a better pet. • These are two common misconceptions about spaying. You will do so much more for the health of your pet by spaying before the first heat. It has been reported that by doing so, you will reduce the chance of mammary (breast) cancer in your pet by as much as 97% over their lifetime. The chance of other reproductive cancers (uterine, ovarian, mammary) and uterine infection is eliminated in spayed animals. Even after the first heat, spaying will reduce the risks of certain cancers and eliminate reproductive organ disease. • Providing a loving environment for your pet, proper health care, and proper training will be the most influential benefit to maintaining a happy pet that fits into your family. • First, some basic reproductive terminology: Spayed = a female cat or dog who has had both ovaries and uterus surgically removed, and is not capable of producing offspring. Neutered = a male cat or dog who has had both testicles surgically removed, and is not capable of producing offspring. Also known as castration. Some refer to “neutered” as a male or female dog that has been surgically altered to render them sterile (testicles removed or ovaries removed, making them not capable of producing offspring). • Related terms: desexed, fixed, altered • Intact = not spayed or neutered, the animal has reproductive organs capable of producing offspring.
• Queen = intact female cat • Tom = intact male cat • Bitch = intact female dog • Dog = intact male dog • For the purpose of this article, intact female cats and dogs will be referred to as the “pet” or “patient”. • Is spaying a major surgery? Yes, because it involves surgically entering the abdomen, it is considered “major surgery”. This should not frighten pet owners however, since this surgery is a routinely performed one, and very safe. There are inherent risks with any anesthesia or surgical procedure, and talking over your fears and concerns with your veterinarian should help you understand any special risks that your pet may have. (For more on the actual surgery, see below.) • http://pets.webmd.com/dogs/guide/spayingor-neutering-your-dog-faq
Sissy Haskell
Owner: Dogs Live Happy Rescuer: STARS GA
FRIENDS OF SCREVEN COUNTY ANIMALS (F.O.S.C.A.) COMMUNICATION - SPAY/NEUTER CAMPAIGN Conversation started Saturday (Facebook) Bri Lin - 2/15, 3:33pm • I am working on a design problem for class to address a problem that is within my community and I chose animal cruelty/abuse to address to the community. Upon coming to this topic, I was wondering if first things first, from you perspective, could you point out reasons why animals end up in you hands, anything you can think of in the eyes of these animals that would go towards this topic as “problems or issues”. Thanks so much for your assistance. Please note that the result could actually aid you and your rescue in the long run. This will become a real result. Fosca Spay-Neuter (Lisa Guido) - 2/15, 7:19pm • Hi! I’m glad that you have decided to address animal cruelty/abuse. In my option, pet overpopulation is the number one reason that pets wind up in shelters. Whether the owner breeds the animal on purpose or they are the result of unwanted pregnancies. I can go on and on on this topic if you need/want more information. Another reason is unreasonable expectations of the owner. I can go into more detail here to if you are interested Fosca Spay-Neuter (Lisa Guido) - 2/15, 7:21pm • Finances is another reason. All of a sudden someone needs to re-home their pet. • Let me know if you need any more information. Thanks, Lisa Bri Lin - 2/13, 7:24pm • Thanks so much for the given information. I will be in touch again soon this has been quite helpful.
Lisa Guido
Rescuer: STARS GA & FOSCA
DOGS LIVE HAPPY (S.T.A.R.S. GA) COMMUNICATION - SPAY/NEUTER CAMPAIGN Conversation started Febrary 13 (Facebook) Bri Lin - 2/13, 9:05am • Hi Cynthia, I am not sure if you remember me but I am Pam Linares’s daughter, the one that took (now named honey) & lily to talahassee. I am working on a design problem for class to address a problem that is within my community and I chose animal cruelty/abuse to address to the community. Upon coming to this topic, I was wondering if first things first, from you perspective, could you point out reasons why animals end up in you hands, anything you can think of in the eyes of these animals that would go towards this topic as “problems or issues”. Thanks so much for your assistance. Please note that the result could actually aid you and your rescue in the long run. This will become a real result. Cynthia Simerson - 2/13, 9:13am • The basic issue in this area is plain and simple: Ignorance breeds ignorance...Education is desperately NEEDED here. Most people have no idea (or have been trained to turn their heads) at the animal neglect, abuse, abandonment issues. • #1- Spay/Neuter • #2- Animals are living, breathing, FEELING creatures who need love, guidance, understanding patience...just like humans • #3- Vaccinations, worming, routine health care, quality diet are almost non-existent, thus creating havoc with the health of animals in our community • #4- Lack of people who REALLY care, and ACT for the animals • So many think if the animal is not USEFUL, i.e., for hunting, security guard, adorable “toy” to gain their owner attention, etc....that the animal is USELESS and a BURDEN.
Bri Lin - 2/13, 9:17am • I totally agree with you and you have put it into ideal perspective for my project. I will be in touch again soon as my project develops to get more input and insight if that is ok with you? Cynthia Simerson - 2/13, 9:24am • Absolutely...EDUCATION Bri Lin - 2/17, 11:39am • In regards to getting animals spayed and neutered, what have you seen out there to get the world out and what do you feel is missing causing the disconnect between owners getting their pets fixed? Cynthia Simerson - 2/17, 11:50am • #1- People would rather spend money on Life’s “finer” things...i.e., going out to eat, going to events, new furniture, clothing, parties, etc. than put $$ toward sterilizing their pets. Many men think it is downright inhumane to neuter a “man” dog. The fear of something going wrong while being spayed/neutered, the after-care that it will take. Too many vets place all these “hidden fees” on surgery costs (antibiotics, blood tests, sedatives, pain meds, charging more if pregnant or in heat... NOT NEAR ENOUGH EDUCATION AND PUBLICITY about the low cost alternatives (spay and neuter clinics) nor about the health risks later in life for the animal that remains “in-tact”. Bri Lin - 2/17, 12:46pm • Do you think creating a website will all the resources could benefit everyone as well as create pamphlets to hand out at events? Cynthia Simerson - 2/19, 6:20pm • BOTH !! would be great
Cynthia Simerson
Owner/Rescuer: Save Our Souls (SOS) Animal Rescue
PENNY HARRIS (FORMER FOSTER/RESCUER) COMMUNICATION - SPAY/NEUTER CAMPAIGN Conversation started February 13 (Facebook) Bri Lin - 2/13, 9:07am • Hi Penny, I am working on a design problem for class to adress a problem that is withn my community and I chose animal cruelty/ abuse to address to the community. Upon coming to this topic, I was wondering if first things first, from your perspective, could you point out reasons why animals end up in your hands, anything you can think of in the eyes of this animals that would go twards this topic as “problems or issues.” Thanks so much for your assistance. Please note that the result could actually aid you and your rescue in the long run. This will become a real result. Penny A Harris - 2/13, 9:11am • I am no longer doing rescue. I just could not deal with the stress and people any longer. you should def contact Sissy about this. :) Bri Lin - 2/13, 9:11am • I have, just seeking assistance from anyone I know that has worked in rescue. Thanks so much and I can completely understand, there is a lot that goes into it. Penny A Harris - 2/13, 9:17am • I can tell you with chihuahuas people think they are cute and little and then they get them home and sometimes they are hard to potty train. They have that little dog attitude. They are most times not good with small children. They can have health issues with knees and bad teeth and such as well which some people cannot afford to pay for. They are very needy little babies too and want to constantly be with their person or people.
Bri Lin - 2/17, 11:39am • In regards to getting animals spayed and neutered, what have you seen out there to get the word out and what do you feel is missing causing the disconnect between owners getting their pets fixed? Penny A Harris - 2/17, 11:48am • I think the biggest issue has been either lack of caring or lack of money for people getting their pets fixed. There’s not a lot of info anywhere about the benefits of getting your pet fixed either. Most of it is the funding in my opinion. Bri Lin - 2/17, 2:06pm • Do you think creating a website with all the resources could benefit everyone as well as create pamphets to hand out at events? Penny A Harris - 2/17, 2:16pm • Sure. Bri Lin - 2/17, 2:18pm • Thanks so much Penny for being so helpful thus far. Penny A Harris - 2/17, 2:21pm • No problem. Not doing rescue any longer but happy to help for the animals.
Penny Harris
Former Foster/Rescuer: STARS GA
DOGS LIVE HAPPY (S.T.A.R.S. GA) COMMUNICATION - SPAY/NEUTER CAMPAIGN Conversation started February 13 (Facebook) Bri Lin - 2/17, 11:52 - 9:07am • Hi Brooke, I am working on a design problem for class to address a problem that is within my community and I chose animal cruelty/ abuse to address to the community. Upon coming to this topic, I was wondering if first things first, from you perspective, could you point out reasons why animals end up in you hands, anything you can think of in the eyes of these animals that would go towards this topic as “problems or issues”. Thanks so much for your assistance. Please note that the result could actually aid you and your rescue in the long run. This will become a real result. Also what are the problems with great danes and why do you get so many of them and why are they so high risk when they end up in rescue situations? Brooke Bowen Willis - 2/26, 10:02am • I think there should be more ways to educate people on spaying/neutering...through media, flyers, etc. We can only do so much though. A lot of people don’t understand how bad overpopulation is and would listen, but others just don’t care. Humans everywhere are very selfish..but it also has a lot to do with location. It’s worse in the south. Georgia is one of the worst states. “It’s just an animal” is the logic here. • Veterinarians can only educate their clients... and a lot of people around here don’t even take their pets to a vet. Some think they can’t afford it and others simply do not care. My little sister’s dog is pregnant, b/c my parents don’t listen to me. It’s not important to them. My 10 yr old little sister listens to me more than they do....even though they know what I deal with trying to help strays. I’ve lectured
them on how they adding to the problem. Getting through to people is like talking to a brick wall. I do all I can, but there’s no end in sight. Rescues are full and can’t keep up b/c of irresponsible people. • Let me know if I left anything out. I’m pretty sure that was just a lot of rambling. Haha
Brook Bowen Willis
Independent animal rescuer and foster
DR. GARY EDWARDS (GATEWAY ANIMAL HOSPITAL) VETERINARIAN SURVEY - SPAY/NEUTER CAMPAIGN What are some reasons why animals end up in shelters, rescues, or foster homes? • Overpopulation, not understanding animal responsibility. What are some things you can think of as “problems or issues” to why this happens? • Spay and neuter. What, in your opinion, or from personal/ professional experiences, do you see as the worst or more seen issue in pet owners today? • Neglect or dogs without a real caretaker. How do you feel about the pet overpopulation issues in Georgia, which make it one of the leading states in pet euthanasia? • Mostly because of irresponsibility. When should pets typically be spayed/ neutered? (i.e. healthy age and earliest age) • 4-6 months I read online that spaying/neutering can be done as early as 8 weeks. What are your thoughts in this? • Yes Will spaying/neutering change the animal’s personality? • Not typically, just activity level. Has this ever happened? • No Why should a dog or cat be limited to having one litter? • It should be done due to responsibility not government regulation.
Won’t the pet become fat and lazy? • Only 10% of the time. Will spaying/neutering cause my dog to lose its protective instincts? Will he now become a wimp? • No Why should the male be neutered if he’s not the one having litters? • Medical reasons (i.e. prostate cancer) Won’t the male dog/cat feel deprived or less masculine if he is altered? • No What’s the recovery like? What are the ramifications or complications if any? • 2 weeks or less - incision infections and opening up How old is TOO old to spay or neuter your pet? • When you question whether it is less dangerous. Is the surgery painful? Is the healing process painful? • Yes. • No, you use laser and pain medications are used. Are there additional costs for medications, or are they optional? • Yes there are additional costs, and medications are optional. Is spaying/neutering a major surgery? • Considered routine.
Dr. Gary Edwards
Licensed Veterinarian Owner & Operator of Gateway Animal Hospital
DR. GARY EDWARDS (GATEWAY ANIMAL HOSPITAL) VETERINARIAN SURVEY - SPAY/NEUTER CAMPAIGN Are payment plans optional for most vets if the person does not make enough money to pay it all upfront? • Yes Why is the pre-op blood work and other procedures necessary? • Safety Is it still necessary to spay or neuter my pet if they are kept indoors only? • Medically, yes. What are the health repercussions if I don’t spay/neuter my pet? • Female - reproductive infections, cancer. • Male - prostate hyperplasia, prevent STD’s. What do I do if it’s too expensive to spay or neuter my pet? • I would be concerned if that persons actually/financially can afford a pet. What solutions are available? • SNAC, Dept of Ag, Subsidies What are the types of spaying and neutering available? • Injectable medication for sterilizing a male dog. What are the costs of this procedure based on sex, in-heat, animal type, etc.? • About the same as a neuter. How long does a surgery take for a male? for a female? • Male - 10 minutes; Female - 30 minutes Is an IV or Catheter necessary for this procedure?
• It is very nice to have in case of emergency. Does education play any part in pet ownership? • Absolutely! Does intelligence play any part in pet ownership? • Sometimes
Dr. Gary Edwards
Licensed Veterinarian Owner & Operator of Gateway Animal Hospital
PET SPAY/NEUTER SURVEY POLLDADDY.COM SURVEY - SPAY/NEUTER CAMPAIGN 1. What are some reasons why animals end up in shelters, rescues, or foster homes? • Novelty Items
• Unable to Provide Care • Neglect • Uneducated on Pet Care • Profit • Other
8%
48% 24%
• Not breed or sell
8%
• Adoption Hassles
16%
8%
• Profit • Other
• Indifferent
28.3%
71.7%
• Unaware of health problems
0%
• Other
20%
4%
• They will loose their “manliness” or sexuality - 0% 24%
• Pro spay/neuter
• situation pending, AKC/CKC papers
4. What are your thoughts on spaying and neutering your pets? • Indifferent
• They will loose their protective instincts - 1.75%
• For animals benefit/health
• surprise, though provoking, etc.
• Yes, Spay/Neuter
• They will become fat and lazy - 1.75%
Please explain your selections. 72%
8%
• Other
• situation pending, AKC/CKC papers
• They won’t have health problems if I leave them unaltered - 1.75%
• No
• Animal Education
26.9%
• Other
• Rambling unaltered pets won’t cause problems - 1.75%
8%
3. Did you know that Georgia is one of the worst states in pet overpopulation and euthanasia?
• Angry, Sad, or Dislike
7.7%
• Having multiple litters not harmful - 3.51%
4%
• Yes
57.7%
• None of the above - 89.47%
28%
• Uneducated on Pet Care
7.7%
6. Please check all that apply in regards to what you feel is affected by spaying & neutering your pets.
36%
• Unable to Provide Care
16%
• anything other than just yes or no answers
• Should breed or sell
4%
2. What do you believe are some problems or issues to why this happens?
• Neglect
0%
• Other
5. What are your thoughts on backyard breeders and pet stores? Why not adopt from a rescue or shelter instead?
8%
• Novelty Items
• No, not important to spay/neuter
8o%
20% 12% 44%
PET SPAY/NEUTER SURVEY POLLDADDY.COM SURVEY - SPAY/NEUTER CAMPAIGN 7. Do you believe it necessary to spay/neuter your pet if you keep them indoors only? • Yes, spay indoor pet
72%
• Indifferent or unsure
16%
• No, not necessary • No opinion
4%
• Yes, to health/behavior issues
16%
• Not aware
48%
9. Do you know of any methods for spaying/neutering if the vet is too expensive? What are your thoughts? • Yes, low-cost, discounts, etc.
52%
36%
• Other
11.
60.7%
• No Pet
32%
• 21-25
26.4%
• 26-30
22.64%
• 40 or older
14.
11.32% 3.77% 3.77%
Highest level of education completed?
• High School Diploma or equivalent - 24.5%
7.1%
• Less than High School - 1.9%
15.
12%
72% 16%
• 15-20
• Bachelors Degree - 34%
14.3%
• No
What is your age range?
• Graduate Degree (i.e. Masters, Doctorate) - 39.6%
17.9%
If you have a pet, is it spayed/neutered?
• Yes
13.
• 36-40
10. What do you feel is the importance of spaying and neutering?
• Pet health
• No, but other options are available - 4%
• 31-35
12%
• Control population
• Yes, know about vets payment plans or heard about it - 56% • None in area or unsure - 32%
4%
• No
12. Did you know that outside of special services, some vets offer payment plans as an option? • Never heard of any - 8%
32%
• No health/behavior issues
• Unwanted litters/breeding
• Too Young - 5.9% • Health - 17.6%
8%
• Not sure or unaware
• Affordability & Responsibility - 70.6% • Other (defects, litters, etc.) - 5.9%
8. Do you believe there are health issues for not spaying/ neutering your pet? If so what problems have you heard of?
• Other
Why or why not?
Please list rescue your run or work for, if any.
• Yes, run, work, or have worked for a rescue, etc. - 47.6% • No - 19% • N/A - 23.8% • Rescue on one’s own - 9.5%
STARS GA - PETCO ADOPTION DATE: FEBRUARY 22, 2014 - ADOPTION OBSERVATION
Photography is credited to: • Alexandra Breed - Thats Life Photography
The goal of attending this adoption was to observe the type of individuals that attend as well as how the animals interact with each other, people, and new dogs. During the adoption, I was able to assist with the photography of the animals, as well as observing that most of the individuals paying the pets attentions were either middle aged individuals or college students. The mixture of men and women was very much the same, however must people were pointing out how “cute” they were making be feel that this may be the only reason dogs or cats are adopted upfront and could be a factor to why they are not properly taken care of. These dogs, however, have already been spay/neutered if they are of age and the even was also promoting a spay/neuter unit that will be at Petco March 13, offering spay/neuter surgery at a low-cost in a mobile unit.
Table Photo: Brittany Linares
PROJECT B, PART 3
PROBLEM SOLUTION Brittany Linares Winter Qrtr - 2014 Integrated Design Media
BROCHURE LAYOUT INSPIRATION PROBLEM SOLUTION - SPAY/NEUTER CAMPAIGN
COLORFUL BROCHURE INSPIRATION PROBLEM SOLUTION - SPAY/NEUTER CAMPAIGN
TYPOGRAPHY INSPIRATION PROBLEM SOLUTION - SPAY/NEUTER CAMPAIGN
When researching typography, I decided at first to have a more playful appearance and experimented with script and cursive fonts. After this make the piece feel a bit to retro, I began looking at more modern, sans serif fonts that would give the brochure a more moder appeal. I chose the free font Dense for my headers and Poplar Std for my main logo. Minion Pro was used as body type. Minion Pro is a serif font that is easier to read and pairs nicely with sans-serif fonts.
COLOR PSYCHOLOGY
PROBLEM SOLUTION - SPAY/NEUTER CAMPAIGN Colors are used psychologically in marketing send either a positive or negative message that often encourage item sales, soothe an audience, or bring out anger or drive. Red - is a color that represents emotions such as anger, spontaneity, excitement, and desire. This color is known to boost one’s wants or appetite for an item. Orange - represents energy, confidence, cheerfulness, and health. This color suggest value and/or discount. Yellow - represent happiness, enlightenment, stimulation, cheer, and optimism. Green - represents growth, revitalization, comfort, joy, and fertility. Blue - represents dignity, calmness, clean, intelligent, and loyal. Purple - represents royalty, nobility, mystery, spirituality, dignity, and wealth. For my final pieces, I chose colors based upon these meanings because I wanted them to represent aspects of what was being represented in the spay/neuter information. Blue is the color of my front cover in order to give the reader a sense of ease and calmness, as if they are in control. This way they will want to pick up the brochure and read through it. The ‘why spay and neuter’ page is green to represent growth the human in nature and to represent the fertility of unaltered pets. The ‘low cost options page is yellow because I want to read to feel enlightened when they realize there is assistance. The ‘overpopulation issues’ page is red because I want people to fee anger or opposition at the seriousness of overpopulation problems. The ‘veterinarians’ page is orange to represent the health and care that veterinarians provide for our pets. Finally, the last page is purple because I wanted to represent the dignity of the rescues and the wealth of information and kindness that they have to share for these neglected pets.
TYPOGRAPHY & COLOR CHOICES PROBLEM SOLUTION - SPAY/NEUTER CAMPAIGN
Here are my choices for typography usage in my brochure. Poplar Std is only used for Spay & Neuter on the front of the brochure. Dense is used as the sub headers and headers inside the brochure. Finally, Minion Pro is used for body text for readability.
Poplar Std Black Dense Minion Pro
Below is the colors I chose to go for to color each page that leads out into the tabs for the “step� brochure. The colors are meant to be vibrant to attract attention and are strategically placed with each topic based on the mood I wanted to represent via the use of color psychology.
SKETCHES
PROBLEM SOLUTION - SPAY/NEUTER CAMPAIGN
SKETCHES
PROBLEM SOLUTION - SPAY/NEUTER CAMPAIGN
SKETCHES
PROBLEM SOLUTION - SPAY/NEUTER CAMPAIGN
FINAL SOLUTION - “STEP BROCHURE” DIGITAL FILES - SPAY/NEUTER CAMPAIGN
& Neuter Spay
an Informational Guide for Statesboro, Georgia
Spay & Neuter brochure front cover. Digital concept.
FINAL SOLUTION - “STEP BROCHURE” DIGITAL FILES - SPAY/NEUTER CAMPAIGN
FINAL SOLUTION - “STEP BROCHURE” DIGITAL FILES - SPAY/NEUTER CAMPAIGN
FINAL SOLUTION - “STEP BROCHURE” DIGITAL FILES - SPAY/NEUTER CAMPAIGN
FINAL SOLUTION - “STEP BROCHURE” PHOTOGRAPHED BROCHURE - SPAY/NEUTER CAMPAIGN
The final solution, involving a “step” brochure was the ideal concept for a final, because it is something tangible that can be handed out and placed in businesses around Statesboro. Also, the color choices make it stand out against the “duller” ads that are currently being used to educate individuals on spaying and neutering their pets. This is a reference guide that is easy to use and the reader can quickly reference facts about spaying and neutering or low-cost options. The simplicity and inclusion of all resources in and around Statesboro, GA is meant to be very user friendly. The colors are vibrant and the blue will give the viewer a sense of control where they feel they can make a connection with the given information. It is also a resource guide for individuals who are unaware of such resources for altering pets, etc. The best part about this concept is it is only 8.5” x 5” therefore it is easy to hold in your hands and browse through. This is an ideal handout for adoptions, its easy to read and reference, and the audience will notice this piece because it stands out when displayed. Individuals will walk away being educated on the basics of the spay and neuter procedure and myths, the low-cost options offered for all incomes, why overpopulation is an issue, local vets, as well as other sources.
FINAL SOLUTION - “STEP BROCHURE” PHOTOGRAPHED BROCHURE - SPAY/NEUTER CAMPAIGN
FINAL SOLUTION - “STEP BROCHURE” PHOTOGRAPHED BROCHURE - SPAY/NEUTER CAMPAIGN
Self bound brochure using eyelets and croc-o-dile eyelet binder.
FINAL SOLUTION - “STEP BROCHURE” PHOTOGRAPHED BROCHURE - SPAY/NEUTER CAMPAIGN
BROCHURE REFERENCE LINKS SPAY/NEUTER CAMPAIGN
• Best Friends Animal Hospital - www.bestfriendsanimalhospital-ga.com • Bulloch County Animal Shelter - www.bullochcounty.net/government/departments-a-to-e/animal-shelter/ • Dogs Live Happy - www.dogslivehappy.com • Friends of Screven County Animals - www.friendsofscrevencountyanimals.org/SpayNeuter • Gateway Animal Hospital - www.gatewayvets.com • Georgia Animal Rescue & Defense, Inc. - www.gardonline.org • Humane Society of Statesboro & Bulloch County - www.statesborohuman.org/20-fix/ • Save the Animals Rescue Society (STARS GA) - www.starsgeorgia.com • Save Our Souls (SOS) Animal Rescue - www.saveoursoulsanimalrescue.org • SNAC: Spay Neuter Alliance & Clinic - www.hhhuman.org • Statesboro/Regional Veterinarian Hospital - www.sbrvet.com • Screven County Veterinary Service - www.facebook.com/screvenvet • University Animal Hospital - www.university-animal-hospital.com • Westside Veterinary Hospital - www.westsidevethospital.com
BIBLIOGRAPHY SPAY/NEUTER CAMPAIGN
• American Humane Association. “Pet Overpopulation.” American Human Association: The Nation’s Voice for the Protection of Children and Animals. American Humane Association, 2013. Web. 12 Feb. 2014. <http://www.americanhumane.org/animals/adoption-pet-care/ issues-information/pet-overpopulation.html>. • American Humane Association. “Spaying / Neutering.” American Human Association: The Nation’s Voice for the Protection of Children and Animals. American Humane Association, 2013. Web. 12 Feb. 2014. <http://www.americanhumane.org/animals/adoption-pet-care/ caring-for-your-pet/spaying-neutering.html>. • Georgia SPCA. “Companion Animal Overpopulation: What You Can Do.” Georgia SPCA: Adopt a Homeless Pet. In Defense of Animals, na. Web. 16 Feb. 2014. <http://www.georgiaspca.org/qa-idausa-pet-overpopulation>. • Maguire, Sharon. “Breeders vs. Rescues, Worldwide Pet Overpopulation Epidemic, Who’s at Fault?” Dog Breed Info Center. N.p., 2014. Web. 15 Feb. 2014. <http://www.dogbreedinfo.com/articles/breedersvsrescues.htm>. • Melancon, Merritt. “Companion Animal Overpopulation: What You Can Do.” Georgia SPCA: Adopt a Homeless Pet. Athens BannerHerald, 31 Aug. 2009. Web. 14 Feb. 2014. <http://www.georgiaspca.org/qa-idausa-pet-overpopulation>. • Novak, Rebecca. “Why 685 Dogs and Cats Are Killed Everyday in Georgia.” Examiner.com. Atlanta Pet Health Examiner, 1 Sept. 2009. Web. 12 Feb. 2014. <http://www.examiner.com/article/why-685-dogs-and-cats-are-killed-everyday-georgia>. • Pet Food Institute. “Cat and Dog Population.” Pet Food Institute: Helping Pets Live Longer, Healthier Lives through Sound Nutrition. N.p., 2013. Web. 12 Feb. 2014. <http://www.georgiaspca.org/qa-idausa-pet-overpopulation>. • Wetzel, S. M. “Spaying and Neutering Necessary to Combat Pet Overpopulation and Its Dangers.” Yahoo Voices. Yahoo Contributer Network, 16 Nov. 2010. Web. 16 Feb. 2014. <http://voices.yahoo.com/spaying-neutering-necessary-combat-petoverpopulation-7138682.html?cat=7>.