Brianna Chan Qian Lin I N T E R I O R A R C H I T E C T U R E & D E S I G N PO RT FO L IO BA(Hons) Interior Architecture & Design July 2021 – May 2022
TABLE OF CONTENTS
01
02
PROJECT 1
PROJECT 2
THE TRANQUIL PAVILION
OIL BARREL PET FURNITURE
CURRICULUM VITAE
03
04
PROJECT 3
05
PROJECT 4
06
07
PROJECT 5
PROJECT 6
BAKER’S WORLD
ZOO NEGARA EXHIBITION
CHACHA LAND
THE HONG GALLERY
| CONTACT
| EDUCATION
Email: qianlin070402@gmail.com
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HP: +6012 789 0704 Address: 9 Jalan Palma 1A, Twin Palms Kemensah, Hulu Klang 53100, Kuala Lumpur, Malaysia
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| ABOUT ME Since young, I always had an interest in art related subjects, whether it is abstract painting, DIY handicraft, modelling, acting, sports, music, you name it. However, interior architecture has always been my passion. I love creating and modifying interior spaces and buildings, as it gives me the opportunity to express my creativity and mood. Moreover, my favourite interior design style would be the modern monochromatic design style, as I relish the harmonious feeling that it brings about. Nevertheless, my ambition is to become an interior architecture lecturer, hence I aspire to design more interiors that could inspire even more people.
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Traveling Professional photography Video editing Photo editing
January 2016 – December 2018 High School Cambridge IGCSE St Joseph’s Institution International School (SG)
| WORK EXPERIENCE •
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MIFF Furniture Design Competition
Leadership Organized Good communicator Good literacy
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3D Max
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Adobe Photoshop
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Adobe InDesign
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Microsoft PowerPoint
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Microsoft Word
January 9 to February 13, 2019 Part time barista
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Microsoft Excel
Starbucks Reserve Sunway Pyramid #006 (KL)
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YouTube
December 2019 Part time promoter December 2019 Part time promoter
September 2019 to July 2021 Student representative of DID March Intake
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October 2019 Class trip to Seoul, Korea
Flexible Open minded Responsible Perfectionist
| LANGUAGE PROFICIENCY •
English
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Chinese
SOAR; School of Arts Representatives
| STUDENT EXPOSURE
• • • •
| TECHNICAL SKILLS Sketchup
| LEADERSHIP ROLE •
• • • •
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OTOP Taiwan Food Fair Sunway Velocity (KL)
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| TRANSFERRABLE SKILLS
AutoCAD
ACER Roadshow Event The Gardens Mall (KL)
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2021/2022 Participant
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January 4 to March 31, 2021 Internship; junior designer Genius Loci Pte Ltd (KL)
| INTERESTS • • • •
March 2019 – August 2021 BA (Hons) Interior Architecture & Design Sunway University (KL)
pinterest.com/briannachanqianlin youtube.com/c/BrinChan
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Raffles College of Higher Education (KL)
linkedin.com/in/brinchan2002/ issuu.com/brin.chan
July 2021 – Present BA (Hons) Interior Architecture & Design
| COMPETITION EXPERIENCE
| REFERENCES •
Available upon request
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Malay
PROJECT 1
RKL202IND 3D MODELLING & PRESENTATION Group Project (Pair) Assignment 1 Rhythm As Light Pavilion Year 2 Semester 1, August 2021 DESIGN BRIEF The aim of this project is to create and design a pavilion with the ‘Rhythm As Light’ theme. The pavilion comprises of elements
such as rhythm, interlocking, repetition, gradation, etc. When the Sun changes its position and shines through the interlocking acrylic panels, pastel coloured light reflections will appear, bringing tranquility to the surrounding.
CONCEPT In relation to the ‘Rhythm As Light’ theme, The Tranquil Pavilion allows different light patterns and colour to shine through during the different times of the day. In addition, The Tranquil Pavilion acts as a structural representation of our feelings when we are
isolated from the world. Once we take a step into the pavilion, we would feel overwhelmed with emotions, as colours of orange, blue, and purple disperse around the pavilion.
RHYTHM AS LIGHT TYPES OF RHYTHM
THEME RESEARCH RHYTHM Rhythm is one of the seven principles of design, hence it is all about the visual repetitions of patterns
REGULAR
and creating mood. Rhythm is all about repetition of design elements that helps to create movement within a space and also a relationship between elements that creates harmony. It can PROGRESSIVE
be seen in patterns, relationship between colours and shape as well as in repetition of lines and form. There are five main techniques of achieving rhythm. They are as follows:
FLOWING
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Repetition: Repetition is the simplest way to attain rhythm and can be achieved by repeating any of the elements of design (line, colour, texture and pattern, light, and scale and proportion) or other design concepts in an organized and regular way, in which it also creates a sense of stability.
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Gradation: Using a step-by-step sense of progression to move the eye from one end to the other. Hence, increasing or decreasing one or more qualities, such as height or width or overall size.
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Transition: Allowing a design element (usually shape) to move the eye in a gentle, continuous, and uninterrupted visual flow from one object to another.
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Contrast: Contrast is created when one design element is in direct opposition to another by an abrupt change, causing the eye to move back-and-forth between them.
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Radiation: When several design elements come together to form a balanced rotation around a central axis.
REPETITION
TRANSITION RADIATION
GRADATION
CONTRAST
Subtract
CONCEPTUAL DEVELOPMENT
Plan
Cut in 4
Option 1
1)
Twist
2)
Option 2
Duplicate (Different sizes)
Circle
Interlock
Cut ROTATION
INTERLOCKING Star
GOLDEN RATIO
Connect (Linear Organisation)
RADIAL
Plan
PATTERNED LIGHT & SHADOW
Bend
FLOWING RHYTHM
Cut
Connect/ Interlock
FINAL CONCEPT Model 1
Rearrange / Resize
● ● ● ● ● Model 2
Model 3
Repetition of lines Gradation (stacking) Scale (size variation of semicircles) Contrast (neutral colour vs pastel colour) Radiation
Bend
DESIGN The Tranquil Pavilion 宁静亭 Inspired by the current pandemic right now, 宁静亭 (Níngjìng tíng) is a structural representation of our feelings when we are isolated from the world. Thus, once we take a step into 宁静亭 (Níngjìng tíng), we will feel overwhelmed with emotions. However, when the Sun changes its position and shines through the interlocking acrylic panels, pastel coloured reflections will appear and provide a sense of peace. Nevertheless, in order to cope with this overwhelming pandemic, we would do anything to find our inner peace for the sake of our well being.
6 AM
8 AM
10 AM
12 PM
2 PM
4 PM
PROJECT 2
RKLA204ID Individual Project Assignment 2 Sustainable Innovation Furniture Year 2 Semester 1, November 2021 DESIGN BRIEF The aim of this project is to reuse and convert an empty oil barrel into a pet furniture, in which the materials, production process,
and design must act as a sustainable innovation. With the oil barrel’s large size, it can be suitable for rodents, dogs, and cats to use. Thus, the target market for the pet furniture would be domestic pet owners.
CONCEPT With the simple concept of convenience, the pet furniture have rotating trolley wheels installed which allows them to have a portable function. The materials that they are made out of also require low maintenance, which nonetheless minimizes
production costs and consumer spending. Furthermore, the pet furniture can also be placed in bedrooms, living rooms, veterinary clinics, pet shops, pet hotels, pet cafes, and many more.
PRODUCT RESEARCH OIL BARREL Barrels can be constructed out of plastic, fiber, or stainless steel. The two common sub-types of drums are the open top and the welded top. The illegal dumping of oil barrels in rivers, open fields, and sewers is an ongoing issue which often occurs under the commercial industry. Illegal dumping destroys our environment, as it causes biodiversity loss – e.g. pollution, habitat loss, and climate change, etc. However, to avoid illegal dumping and being sent to landfills for decomposition, empty oil barrels can be recycled and reused again. They can be converted into something that is usable and useful, such as furniture.
IDEA DEVELOPMENT
PRODUCTION PROCESS Tools and equipment needed
Measuring tape
Oscillating multitool
Marker
PET plastic
Electric drill
Hex torque wrench
Pop rivet gun
Hex bolt fasteners
Screwdriver machine
Steel compact snap lock
Heat gun
Steel hinge
Rotating trolley wheel
Aluminum handle
Rubber edge protector
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
CUTTING THE OPENING
INSTALLING THE BOTTOM WHEELS
INSTALLING THE PLATFORMS
INSTALLING THE CAGE DOOR
EXTRA PROTECTION
Cut the opening with
Use a hex torque
Use a screwdriver
To create a curved
Fasten an aluminum
an oscillating multitool
wrench to secure
machine to secure each
shape, use a heat gun
handle and stainless
cutter, and use the
each rotating trolley
cutout PET plastic
to bend the PET plastic
steel compact snap
sander to polish up
wheel with hex bolt
platform.
door. When it has been
lock with a pop rivet
any imperfect edges.
fasteners.
cooled, use a pop rivet
gun. Lastly, attach the
gun to drill the aluminum
rubber edge protector
rivets into the holes of
to the cage opening.
each hinge.
Note: The dog cage does not require step 3
DESIGN
Target Market – Domestic Pet Owners
RODENTS
CATS
DOGS
CAGE 2 CAGE 2
(1 pax)
CAGE 1
930mm
930mm
CAGE 1
930mm
(1 pax)
(> 1 pax)
CAGE 1
(1 pax)
STORAGE
(Food, cleaning tools, toys, etc.)
590mm
590mm
590mm
Suitable for all types of small rodents
Size of cat no larger than 48cm in length and 27cm in height
Size of dog no larger than 90cm in length and 55cm in height
Hamster, Mouse, Guinea Pig, Chinchilla, Squirrel, Gerbil, Rabbit, etc.
Persian, Siamese, Munchkin, Shorthair, Tabby, Bombay, Russian Blue, Abyssinian, Maine Coon, etc.
Labrador Retriever, Bulldog, Beagle, Poodle, Pug, Pitbull, Pomeranian, Shih Tzu, Dachshund, Husky, Mastiff, Terrier, Chihuahua, Maltese, etc.
DESIGN
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Ergonomically friendly for pets to use.
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Long lasting with low maintenance.
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Flexible and convenient in terms of transportation – wheels can be installed and are optional.
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Colours and oil barrel sizes are optional.
RODENTS
SOCIAL
ECONOMICAL Production of the oil barrel pet furniture is able to provide job opportunities. •
Minimizes production cost and consumer spending.
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Relatively cheaper when compared to other pet
CATS
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furniture.
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Reduce oil barrel dumping at landfills.
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Reduce illegal dumping at rivers, open fields, sewers, etc.
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PET plastic is sustainable and biodegradable.
DOGS
ENVIRONMENTAL
PROJECT 3
RKL201IND Individual Project Assignment 1 Commercial Pop-Up Exhibition Year 2 Semester 1, November 2021 DESIGN BRIEF The aim of this project is to create our own brand identity of a product and to design a pop-up exhibition with the ‘Catching The
Zeitgeist’ theme. The Baker’s World pop-up exhibition consists of programmes such as the gaming display, biking simulation, infographic wall display, animation screen display, etc. providing visitors a multi-sensory experience to learn more about Baker’s World as a brand.
CONCEPT The concept of coffee, which was derived from the brand identity, is used throughout the exhibition design. As coffee is often associated with work and cafes, the design principles and expressive elements of coffee is used to convey the brand’s food
delivery app and online game.
BRAND & PRODUCT
ISSUE
AIMS
Due to the Covid-19 pandemic, nearly 100,000 people have lost their jobs in 2020. Many families have been dealing with food insecurity, as they struggle to find a job, to pay their bills, and to put food on the table.
To create and design a food delivery app that could potentially help local freelance businesses to grow, and to create job opportunities for local citizens. Creating a low risk online food category game which is targeted to people who are age 16 and above to earn some extra income, and to help raise money for local food banks.
OBJECTIVES ●
To conduct research on local food banks and non-profit organizations.
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To create a food delivery app that acts as a platform to help local freelance businesses to grow.
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To provide job opportunities through the app, such as food delivery riders and local food bank helpers.
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To create a low risk online food category game which can help people to earn money.
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To give a small percentage of each players’ earned profits to the associated local food banks.
How is this game considered low risk?
ONLINE GAME
The only way for the player to lose their profit is if they forget to collect the food that they had cooked. When the food has cooked overtime and spoiled, no coins or XP will be rewarded.
HOW TO REGISTER FOR THE GAME?
1
2
3
4
AGE CONFIRMATION
GAME ID SETUP
BANK ACCOUNT
MINIMUM STARTUP
Confirmation of age 16 and above to play this game. Agree with the terms and conditions applied.
To setup an account, create an ID and password. ID name will be needed for adding online neighbours later on.
Register your bank account and get approved within 48 hours.
Minimum startup of RM500 is required to purchase the necessities to set up your restaurant.
HOW DOES THE GAME WORK?
1
2
3
4
5
COOK FOOD
COLLECT FOOD
SERVE FOOD
VISIT NEIGHBOURS
COMPETE
Select the food you would like to cook and wait for it to finish cooking, according to their given duration.
Once the food is done cooking, collect the food before it spoils!
You can choose to either store the food for later, or serve the food to the customers to earn coins and XP in return.
Visit other neighbour’s bakeries and have a chat with them in the online chat box. Leave them a tip and a gift too while you’re at it!
Participate in daily goals and weekly competitions to earn amazing rewards!
ONLINE GAME HOW TO EARN MONEY THROUGH THIS GAME?
1
2
3
EARN FROM XP
MONEY WITHDRAWAL
HELP THE NEEDY
By converting XP in exchange for money, according to the list of XP to money amount ranges.
There is a minimum withdraw amount of RM1000. However, there is no maximum withdrawal limit.
Per player: 10% will be deducted from each withdrawal, as proceeds will be distributed and donated to the associated local food banks.
DIFFERENT WAYS TO EARN XP
1 By cooking, collecting, and serving food before they spoil.
2 By accomplishing daily goals.
3 By participating or winning weekly events and competitions.
4 By purchasing ovens, furniture, and decorative items.
5 By visiting, tipping, and gifting online neighbours.
6 By collecting tips and gifts from online neighbours.
F O O D D E L I V E RY A P P APP MOCKUP DESIGN
LOADING PAGE
LOCATION MAP
HOME PAGE
F O O D D E L I V E RY A P P APP MOCKUP DESIGN
RESTAURANT PAGE
PLACE FOOD ORDER
SCHEDULE DELIVERY
PROFILE PAGE
BRAND IDENTITY Another World, Another You Baker’s World is a 2 in 1 food delivery and gaming app for local citizens to grow their freelance businesses, take on job opportunities, and to earn some extra income. With this in mind, Baker’s World acts as a ‘second world’ which gives people freedom and happiness. People can freely promote and grow their freelance businesses, self-register for listed jobs, and even earn money just by playing an online game. Moreover, with Baker’s World being able to contribute in helping to solve the ongoing issue of food insecurity in Malaysia, people can make Baker’s World their second source of income, or possibly their main income.
+ Light and Dark Brown
+ Motorcycle
#HE9BB83 RGB 233,187,131 CMYK 8,27,53,0 Cup of Coffee
BAKER’S WORLD According to colour psychology, brown is an earthy and natural colour which creates a sense of reliability and stability. In addition, the brown and black colour in this logo resembles the colour of coffee. The combination mark logo consists of a motorcycle with additional coffee elements, to represent the food delivery and gaming app. Circle and curved design elements symbolizes harmony, freedom, and happiness. The Broadway font, which has a archetypal Art Deco typeface, creates a fun and playful vibe that suits the concept of the gaming app. Baker’s World’s logo has a clean and simplistic design, to depict Baker’s World’s core value of wanting to help and inspire others, thus providing everyone convenient and various options to satisfy their wants and needs.
#H623F15 RGB 98,63,21 CMYK 43,66,100,46
BRAND IDENTITY CONCEPTUAL PIE CHART Space programmes: Business: Food delivery and online game
Reception counter
Brand Name: Baker’s World Slogan: Another World, Another You
Event talk Merchandise corner Multi-sensory interactive display • Bike simulation
Colour Palette: The Kuala Lumpur Convention Centre is a convention and exhibition centre that is located in the Kuala Lumpur City Centre. Architectural style: Modern contemporary
CLIENT
PROGRAMME
SITE
DESIGN APPROACH
• Gaming tablet display • Animation screen display • Infographic wall display
Design Principle: •
Movement - manipulating shape and form to create visual movement
•
Emphasis - using colour to emphasize a focal point
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Repetition - repeating patterns and texture
Design Element: •
The pop-up exhibition stand will be situated in the exhibition hall temporarily for 3 weeks.
The elements of coffee - visual colour, shape, and form
Design Style: •
Modern monochromatic design
BRAND IDENTITY PRODUCT MOCKUP DESIGN
Packaging design for coffee cups, paper bags, notepads, mugs, tote bags, bottles, etc. Biodegradable materials are used to encourage sustainability.
CONCEPT
MOVEMENT
EMPHASIS
Manipulating shape and form of coffee to create visual movement
Using light brown to emphasize a particular area.
REPETITION
EXPRESSIVE ELEMENTS
Repetition of colours, shapes, sizes, patterns, and textures.
Visual colour, shape, and form of coffee drinks and coffee beans
The concept and ideation of Baker’s World’s pop-up exhibition was inspired by
coffee, as coffee is often associated with work and cafes. With the concept based on the brand itself, design elements of coffee have been used throughout the exhibition. Circular and round design elements were used, along with radial organization and circulation.
PROGRAMME
RECEPTION
MULTI-SENSORY INTERACTIVE DISPLAY SIGHT
TOUCH
HEAR
Visitors can head to the reception counter to ask for any enquiries.
BIKE SIMULATION
GAMING TABLET DISPLAY
Visitors can listen to the event talk while enjoying free refreshments.
The bike simulator game allows visitors to experience riding around a virtual city as a food delivery rider.
Gaming tablets are placed on informative counters for visitors to learn and try out the online game.
MERCHANDISE
ANIMATION SCREEN DISPLAY
INFOGRAPHIC WALL DISPLAY
Animated infographics pop up on screens when motion sensors detect human motions, such as hand swipes and walking motions.
Each flippable panel contains infographics and worded descriptions on the front and back of it. Visitors can simply turn the panel over to read.
EVENT TALK
Visitors can head to the merchandise corner to have a look or purchase the brands’ products.
VISUAL
CONTINUITY
SPACIAL INTERRUPTION
VISUAL
CONTINUITY
-VOID-
VISUAL
CONTINUITY
&
SPACIAL
CONTINUITY
RELATIONSHIP DIAGRAM
S PA C E C O N F I G U R AT I O N S
PROGRAMMES
N A R R AT I V E P H O T O M O N TA G E
RECEPTION
GAMING DISPLAY
A two-storey pop-up exhibition stand that comes with a multi-sensory experience to feature the food delivery app and online game, hence for visitors to learn more about the brand.
BIKE SIMULATION
MERCHANDISE CORNER
ANIMATION & INFOGRAPHIC DISPLAY
EVENT TALK
L AY O U T P L A N , E L E VAT I O N , S E C T I O N
C O N S T R U C T I O N D R AW I N G
FA Ç A D E
DESIGN
LOCATED AT KUALA LUMPUR CONVENTION CENTRE, HALL 7
GROUND FLOOR VIEW 1
DESIGN
GAMING DISPLAY
RECEPTION
BIKE SIMULATION
MERCHANDISE CORNER
GROUND FLOOR VIEW 2
DESIGN
MERCHANDISE CORNER
RECEPTION
BIKE SIMULATION
GAMING DISPLAY
FIRST FLOOR VIEW
DESIGN
ANIMATION SCREEN DISPLAY
INFOGRAPHIC WALL DISPLAY
EVENT TALK
P R E S E N TAT I O N B O A R D
FINAL MODEL
FRONT OVERALL VIEW
GROUND FLOOR TOP VIEW (FRONT)
GROUND FLOOR LEFT AXONOMETRIC VIEW
LEFT AXONOMETRIC VIEW
GROUND FLOOR RIGHT AXONOMETRIC VIEW
FIRST FLOOR TOP VIEW (FRONT)
RIGHT AXONOMETRIC VIEW
GROUND FLOOR TOP VIEW (BACK)
FIRST FLOOR TOP VIEW (BACK)
PROJECT 4
RKL2006AD Group Project Assignment 2 Commercial Pop-Up Exhibition Year 2 Semester 2, January 2021 DESIGN BRIEF The main aim of our project is to bring visitors back on a journey of the history of Zoo Negara, showing them the difficult times it
has been through and how they went through it. The whole structure of this exhibition is inspired by the logo of the national zoo in Malaysia. The Past, Present, and Future - three thematic areas allow visitors to access through single path circulation.
CONCEPT As we enter the walk-in exhibition, visitors would embark on a journey of darkness and lead through the history wall of the Timeline from Zoo Negara. The next space, which is also in the center of the structure, is a massive LED screen, and the opposite is five panels with a vertical wall that show information about the TOP 5 animals that have the highest expenditure in the zoo. Together with technology and natural elements, this results in a coherent spatial staging in three dimensions. The last space is about the future development of the zoo. It comes with a wall-to-floor interactive projection. Lastly, surrounded by the structure at the center of the exhibition is a merchandising corner and a cashier counter to raise funds for the zoo.
AIMS & OBJECTIVES
AIMS The main aim is to bring visitors back on a journey of the history of Zoo Negara, showing the difficult times that it has been through and how they went through it. Currently, Zoo Negara is going through the worst as the outbreak of COVID-19 happened, and the situation of lockdown has been maintaining for a year or so. Also, to mention the top 5 animals that require the highest expenditure to take care of them, and to let visitors know more about their living conditions and the food that they require as well.
OBJECTIVES •
To educate Generation Y and Z on the importance of preserving Zoo negara.
•
To tell the story/history of Zoo Negara.
•
To let visitors know the high maintenance cost of the animals in the zoo.
TARGET AUDIENCE •
Generation Y (1979 – 1995; age 27-43)
•
Generation Z (1996 – 2010; age 12-26)
MAJOR ISSUE
ISSUE
STRATEGY
Zoo tourism is one of the industries that has suffered badly since the outbreak of the COVID-19 pandemic. Malaysia’s national zoo, Zoo Negara, has faced serious financial crisis, especially during the MCO lockdown period where all activities have been disabled in Malaysia. Furthermore, the poor animals have to struggle to live amid a lack of food and medication.
The main strategy is to let people know how Zoo Negara struggled and suffered during difficult times, and to have people appreciate what Zoo Negara has been doing for their animals for all these years. We also want to educate people on the necessity of preserving a national zoo of our country, as doing so unites and educates our community.
SOLUTION The main solution would be to create and design a temporary pop-up exhibition that brings the visitors back on a journey to reminisce the history of Zoo Negara. The one-month-long exhibition provides visitors a multi-sensory experience, in which visitors can interact with the space by sight, touch, and hearing.
MINOR ISSUE
ISSUE
STRATEGY
Due to the ongoing COVID-19 pandemic, it caused a significant impact to the tourism industry, as travel restrictions have been implemented across the globe. Therefore, people across the world are relying on social media to obtain updated news and information.
The main strategy to this issue would be to promote and boost the recognition of the exhibition via social media. Due to the fact that people are staying at home more often to keep themselves safe during the pandemic, the youngsters would spend most of their time scrolling through their social media apps.
SOLUTION The main solution would be to create an Instagrammable spot that can attract the young audience, so that the exhibition can be acknowledged through social media when the visitors post their pictures online. Hence, the pop-up exhibition should also be located at a site which many youngsters go to.
S I T E A N A LY S I S
S I T E A N A LY S I S
S I T E A N A LY S I S
S W
O
Long history since 1905
Late opening hours during weekdays
Popular destination for local youngsters
Good ventilation
No air-conditioners
High human traffic
Spreads awareness and commitment to preserve or reuse with other purpose on the existing building
Open space may cause dust and air particles
Convenient access to public transportation and spacious parking area
T Over commercialized
PROGRAMME
HISTORY WALL TIMELINE
LED SCREEN INSTALLATION
DIGITAL PROJECTION INSTALLATION
A wall designed with a built-in LED screen that tells the past history of Zoo Negara
A large LED screen which displays a video of Zoo Negara during present time
A ceiling mounted projector which creates a wall-to-floor interactive projection that displays a video of Zoo Negara’s future plans
INFORMATION PANEL
CASHIER COUNTER
MERCHANDISE DISPLAY
Five information panels which display the top 5 animals with the highest expenditure
Visitors can purchase products, give donations, and know more about the adoption programme at the cashier counter
Zoo Negara’s merchandise are for sale; T-shirts, caps, notebooks, keychains, and panda stuffed toys
STORAGE AREA
Dismantlable racks are provided to store extra merchandise stocks
PROGRAMME TIMELINE
WEEKDAY (Thursday & Friday) WALK-IN EXHIBITION
10AM
5PM
12AM
10AM
5PM
12AM
MERCHANDISE CORNER STORAGE
WEEKEND (Saturday & Sunday) WALK-IN EXHIBITION
MERCHANDISE CORNER STORAGE
DESIGN CONCEPT CONCEPT 1
CONCEPT 2
•
Inspired by Zoo Negara’s logo
•
Inspired by Zoo Negara’s map: jungle concept
•
Zoomorphic design elements
•
Zoo Negara is also known as “Zoo in the jungle”
•
Three parts/sections of logo has meaning to it
•
Space configuration - network circulation + radial organization
•
Space configuration - intersections + spiral
DESIGN CONCEPT FINAL CONCEPT DEVELOPMENT
(B1)
Inspired by Zoo Negara’s logo (design concept 1)
(C) (B2)
LOGO AS BASE
2
SIMPLIFY MASS
4
SIMPLIFY AND THICKEN MASS
3 FINAL OUTCOME
1
LOGO INSPIRATION
(A)
SUBTRACT PART (A), (B1), AND (C)
SKETCHES
PRELIMINARY SKETCHES
MOOD BOARD DESIGN CONCEPT •
Tropical concept
•
Modern biophilic interior design
•
Dark green, silver-white, golden-brown colour palette
•
Walk-in exhibition - night safari theme
S C H E M AT I C P L A N N I N G PUBLIC
ENTRANCE/EXIT
PRIVATE
SPACE CONFIGURATIONS
IDEA 1
IDEA 2
IDEA 3
IDEA 4
IDEA 5
FINAL IDEA
F U R N I T U R E L AY O U T P L A N
SECTION
E L E VAT I O N
DESIGN
Zoo Negara’s Exhibition | Exterior Facade “Zoo Negara’s pop-up exhibition, ‘A Journey Through Time’, brings visitors back on a journey of the history of Zoo Negara.”
DESIGN
Zoo Negara’s Exhibition | Walk-in Exhibition “The main entrance on the left leads to the walk-in exhibition. The past, present, and future - three thematic areas allow visitors to access through single path circulation.”
DESIGN
Zoo Negara’s Exhibition | History Timeline Wall “The history timeline wall is designed with a built-in LED screen that tells the past history of Zoo Negara, showing both the good memories and difficult times it went through.”
DESIGN
Zoo Negara’s Exhibition | LED Screen Installation “A large LED screen which displays a video of Zoo Negara during the present time, as they are currently struggling financially during the COVID-19 pandemic. ”
DESIGN
Zoo Negara’s Exhibition | Information Panel “Five information panels which display the top 5 animals with the highest expenditure.”
DESIGN
Zoo Negara’s Exhibition | Digital Projection Installation “A ceiling mounted projector which creates a wall-to-floor interactive projection that displays a video of Zoo Negara’s future plans.”
DESIGN
Zoo Negara’s Exhibition | Merchandise Corner “Zoo Negara’s merchandise are for sale; T-shirts, caps, notebooks, keychains, and panda stuffed toys. Visitors can purchase products, give donations, and know more about the adoption programme at the cashier counter.”
ISOMETRIC VIEW
POSTER
P R E S E N TAT I O N B O A R D
EXHIBITION NAME TAGLINE MAJOR ISSUE
TARGET AUDIENCE CONCEPT
MINOR ISSUE
FURNITURE LAYOUT PLAN
LOGO
DESIGN BRIEF
ELEVATION SECTION
AXONOMETRIC VIEW
SITE ANALYSIS
3D VIEW
3D VIEW
3D VIEW
3D VIEW
PROJECT 5
RKL201IND Individual Project Assignment 1 Commercial Experiential Exhibition Year 2 Semester 1, November 2021 DESIGN BRIEF ChaCha Land is developed through the adaptive reuse of APW Bangsar, a well-known site for hosting exhibitions and
collaborative workshops.
ChaCha Land is designed for ChaCha Kombucha, in which its experiential space consists of
programmes such as the DIY kombucha workshop, multi-sensory exhibition, plant hub, and kombucha bar. Hence, the exhibition is targeted at generation Y and Z audiences. Moreover, these programmes are curated to raise awareness on obesity and to encourage people to drink kombucha as an alternative for soda drinks.
CONCEPT The scheme’s planning and three-dimensional form are inspired by the conceptual idea related to the brand identity and programme. Wavy and circular elements are implemented into the interior and exterior of ChaCha Land. Moreover, the clustered organization and network circulation are implemented into the interior space, creating space within a space.
Furthermore, the entrance of ChaCha Land will be going for a frontal approach, along with a flush entrance to make the building more noticeable to the public. Nevertheless, the experiential space design incorporates eco-friendly and locally sourced materials to go for a more sustainable approach. ChaCha Land – An experiential exhibition that evoke human senses Slogan – Evoke your inner ChaCha
AIMS & OBJECTIVES
ISSUE According to Malaysia’s health consciousness statics, WHO (World Health Organization) has claimed Malaysia to be Asia’s most obese country, due to the fact that half of Malaysia’s population are not watching what they consume, are not prioritizing buying healthy foods and supplements, or are struggling with depression and overeating as a result (especially during this current pandemic).
OBJECTIVES
AIMS To create and design an experiential space which provides the generation Y and Z audiences an indelible multisensory experience, to raise awareness on obesity and kombucha.
Birth year: 1981-1996 Age range: 25 to 40 Size: 72.1 million
Aspiration: Freedom and flexibility
A modern biophilic designed experiential space to target generation Y (age 25-40) and Z (age 24 and below) audiences, as they can potentially help to increase brand awareness with their extensive knowledge of social media.
•
Adaptive reuse of APW Bangsar site to create an experiential space for visitors to gain an understanding of what ChaCha Kombucha is all about and to raise awareness on obesity.
•
To study the history and health benefits of kombucha, and how kombucha can help us to lose weight.
•
To establish a kombucha exhibition gallery that comes with a multi-sensory experience which allows visitors to interact with the space.
•
To establish a kombucha workshop for the generation Y and Z audiences to have a hands-on experience of making homemade kombucha.
•
To establish an indoor plant hub with aeroponics farming system, to create a multi-sensory experience which allows visitors to pick and choose vegetables and fruits for their home-made kombucha flavours.
AKA: iGeneration (iGen), Post-Millennials, Homeland Generation
GEN Z
GEN Y
AKA: Millennials, Echo Boomers, Boomerang Generation
•
Birth year: 1997 – later Age range: 24 and below Size: 68 million Aspiration: Security and stability
MAJOR ISSUE
ISSUE
STRATEGY
SOLUTION
According to Malaysia’s health consciousness statics, the World Health Organization has claimed Malaysia to be Asia’s most obese country, due to the fact that half of Malaysia’s population are not watching what they consume, are not prioritizing buying healthy foods and supplements, or are struggling with depression and overeating as a result (especially during this current pandemic).
The strategies include establishing a kombucha exhibition gallery, a workshop, and an indoor plant hub that comes with a multi-sensory experience which allows people to interact with the space, to gain an understanding of what the brand is all about, and to raise awareness on obesity.
The solution to these ideas would be to create a modern biophilic design experiential space, to evoke human sensory in order to create awareness on obesity and to promote people to eat healthily. In relation to the concept of ‘no artificial ingredients’, the experiential space is to be designed with a modern biophilic approach, for visitors to indulge in an ambient space that is surrounded with aeroponic plants and furnished with eco-friendly and sustainable materials.
S I T E A N A LY S I S Location APW Bangsar
Address Lot M, 29-5, Jalan Riong, Bangsar, 59100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Contact Telephone 1: +603 2201 8829
Telephone 2: +603 2282 3233 Email: hello@apw.my Website: apw.my Facebook/Instagram: @apwbangsar
“WE ARE A CREATIVE INDUSTRIAL SPACE” APW was first established in 1952 as Art Printing Works, a commercial printing factory. Its original location was in Lebuh Ampang, before relocating to its present Bangsar location in 1965. From the 60s to the 80s, Art Printing Works was one of the most prolific printers in Kuala Lumpur. In 2013, an idea was conceived to repurpose underutilized spaces within the printing factory – to convert the factory into an inspiring creative space. Various spaces have since been reimagined to create an urban campus for the community, by bringing together individuals and groups from diverse
backgrounds
through
events,
workshops,
and
programmes. Since
2014,
APW
has
been
used
by
corporations,
entrepreneurs, educators, artists, small businesses, and nonprofits for workshops, artisan markets, performances, private functions, and other events.
S I T E A N A LY S I S = Site
= Sun Path (From East to West)
= Service = Wind Path (From Northeast and Southeast)
= Institutional
= Noise
= Residential
= APW Location
= River/Lake = Park
= Nearest Parking (4 mins walk)
= Road
= Nearest Bus Stop (3 mins walk) = Nearest Transit (11 mins walk)
= Transit Line
...……..…
= Route
S I T E A N A LY S I S
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Flexible open spaces for the public to roam around freely
No private parking space
Nearby valet parking
Many nearby competitors (restaurants, cafes, printing shops, teahouses, etc.)
Various spaces for the public to explore (eateries, event spaces, pocket park)
Space is relatively dark, lack of natural lighting
Nearby facilities (hotels, schools, hospitals, residences, public transportations, etc.)
Less human traffic on weekdays
Lots of shelters available to shelter visitors from the rain and the scorching Sun
Lack of ventilation
Medium vehicle traffic in the morning and in the afternoon, no traffic in the evening and at night
Nearby ongoing construction, can be noisy
Lots of vegetation on site (pocket park)
Only one main entrance available
No kombucha exhibition galleries or museums nearby
With less human traffic at night, site surrounding becomes unsafe
S I T E A N A LY S I S 1
2
APW Bangsar
5
Site location
Nearest Bus Stop KL1115 Apartment Putra Ria (Opp) 1 mins (drive) | 3 mins (walk)
6
Nearest Hospital
3
4
Nearest Restaurant
Nearest Hotel St Giles Signature Hotel & Residences 5 mins (drive)
9
Nearest Police Station
Nearest Bank
10
Dataran Maybank 4 mins (drive)
Nearest Parking Lot
7
Pantai Hospital Kuala Lumpur 5 mins (drive)
8
LRT Bangsar 4 min (drive) | 11 mins (walk)
Pantai Police Station 6 mins (drive)
Nearest Shopping Mall 11
Parq Valet 4 mins (walk)
Nearest School
Nearest MRT
Naj & Belle 2 mins (walk)
Global Indian International School (GIIS) 5 mins (drive)
12
Midvalley Megamall 5 mins (drive)
Nearest Residence Nadi Bangsar Serviced Residence 3 mins (walk)
5
4
12
9
6
3
8 10 1 2
7
11
CLIENT THE CHACHA STORY “The Story of us is really simple. The future needs to be better than the present. Our idea was born out of the love of giving and providing healthy alternatives to Malaysians. We want to make healthy simple, and convenient. Founded by Brewmeister Matthieu Morisset who is a plant-based chef, and Ishaq Vadillo a Health and Fitness Trainer, we both feel that Kombucha is the drink missing from the world.”
Creating Real Authentic Products
Redefining What We Consume
Serving The Community
“We stand by our ethos of no artificial ingredients, no preservatives or unnecessary additives. Our products always contain the highest quality ingredients even if it is more expensive or difficult to find.”
“We want to be the catalyst and driving force towards functional foods. Kombucha is a drink that is healthy and tastes delicious. This is the drink that was see future generations, and forwardthinking people choosing over processed drinks with no health benefits.”
“We are here to serve. We want to inspire and help others through our products. Re-learning what we know is the best way to move forwards as a society. We want to make health affordable and convenient for everyone.
MASS MODEL
SUBTRACTION
SUBTRACTION
SUBTRACTION
SUBTRACTION
ADDITION
ADDITION
MASS MODEL
ADDITION
MASS
SUBTRACTION
SUBTRACTION
SUBTRACTION
SUBTRACTION
ADDITION
ADDITION
CONCEPT DIAGRAM
ENTRANCE & EXIT
PUBLIC & PRIVATE SPACE
BUILDING INSTALLATIONS
There are two main entrances, one exit, and one secondary entrance.
Only working staff are allowed to access the private space, and they would enter through the secondary entrance. On the other hand, the public spaces are accessible to everyone.
The round windows are arranged in a clustered organization to go with the fizzy kombucha concept. Perforated panels are also cladded onto the building to go with the concept. The curved roofs with howe trusses are installed to solve the wind ventilation issue, while large glass windowpanes allow natural sunlight to shine into the interior.
CONCEPT DIAGRAM
SUN
WIND
NOISE
The sun path is from East to West. Large glass windowpanes are installed to maximize the amount of sunlight into the interior. 130 Solyndra solar panels are installed to absorb sunlight for energy generation.
The prevailing winds come from Northeast and Southwest. The round shaped perforated panels are adjustable to allow wind to flow into the interior.
There is noise coming from all sides of the building. The ground floor would be noisier than the upper floor, due to higher human traffic. However, the east side of the building will be the noisiest, due to the ongoing building construction nearby.
3300mm
3300mm
CONCEPT DIAGRAM
VOLUME (FRONT VIEW)
3300mm
3300mm
The building consists of two voids – 1 small void in the private space, and 1 large void in the public space. The large void is centered in the middle of the building, and it also serves a purpose of allowing the aeroponic plants to obtain more sunlight and space to grow.
VOLUME (SIDE VIEW)
PROGRAMME
EXHIBITION GALLERY
PUBLIC
Reception
Brochure stand
ChaCha Kombucha display
Video installation room
Lockers
Male and female washroom
Smell the aroma of kombucha
Obesity scale interactive display
Lounge
Baby care room
Hear the kombucha fizz
Souvenir shop
Kombucha bar
Accessible toilet
Touch the jars of SCOBY
Available for 3 months from July to September, rotate every year
PROGRAMME
WORKSHOP
INDOOR PLANT HUB
Making kombucha together – The more the merrier
Pick your fruit or vegetable to give your kombucha a flavour
Management office
Electrical room
Stimulating the five senses through hands-on experience
Plant your own seedling
Workshop storage room
Water pump room
Bring home a DIY kombucha brewing kit
Bring home an aeroponic kit
Indoor plant hub storage room
Staff restroom
Plastic bottle recycling programme
Coconut husk recycling programme
Discussion room
Pantry
PRIVATE
PROGRAMME
GROUND FLOOR PUBLIC SPACE FIRST FLOOR EXHIBITION
MULTI-SENSORY EXHIBITION
AEROPONICS PLANT HUB
PRIVATE SPACE
PROGRAMME TIMELINE
GROUND FLOOR RECEPTION
6AM
3PM
12AM
6AM
3PM
12AM
PLANT HUB INSTALLATION KOMBUCHA BAR SOCIAL ZONE EVENT TALK AEROPONIC PLANT HUB WORKSHOP
BREWERY PANTRY
FIRST FLOOR MULTI-SENSORY EXHIBITION MANAGEMENT OFFICE DISCUSSION ROOM
PRELIMINARY SKETCHES
SKETCHES
OPTION 1
OPTION 2
OPTION 1
OPTION 2
OPTION 3
OPTION 4
OPTION 3
OPTION 5
OPTION 4
- Exhibition Gallery – Make them fatter or skinnier
SPATIAL RELATIONSHIP BUBBLE DIAGRAM
S PA C E P L A N N I N G
STAFF RESTROOMS
WASHROOMS
CHILLER ROOM
ELECTRICAL ROOM
= PUBLIC
= IMMEDIATELY ADJACENT
= SEMI-PRIVATE
= CLOSE + CONVENIENT
= PRIVATE
= CONVENIENT
WATER PUMP ROOM
BREWERY
WORKSHOP 1
CHACHA KOMBUCHA DISPLAY
EVENT TALK + SOCIAL ZONE
SEATING
PANTRY
WORKSHOP 2 RECEPTION
SERVICE LIFT
TOUCH ZONE
EXHIBITION GALLERY
OBESITY SCALE INTERACTIVE DISPLAY
SOUVENIR SHOP
SMELL ZONE
WORKSHOP 3
HEAR ZONE
PLANT HUB STAFF RESTROOMS
DISCUSSION ROOM
KOMBUCHA BAR
• • •
Clustered organization Network circulation Spaces linked by a common space
MANAGEMENT OFFICE PANTRY
VIDEO ROOM
GROUND FLOOR
S PA C E L I S T I N G • • •
Clustered organization Network circulation Spaces linked by a common space
= PUBLIC = SEMI-PRIVATE = PRIVATE
FIRST FLOOR
S PA C E L I S T I N G • • •
Clustered organization Network circulation Spaces linked by a common space
= PUBLIC = SEMI-PRIVATE = PRIVATE
GROUND FLOOR
S PA C E C I R C U L AT I O N = PUBLIC
= STAFF CIRCULATION
= SEMI-PRIVATE
= VISITOR CIRCULATION
= PRIVATE
FIRST FLOOR
S PA C E C I R C U L AT I O N = PUBLIC
= VISITOR CIRCULATION
= SEMI-PRIVATE
= STAFF CIRCULATION
= PRIVATE
GROUND FLOOR
F U R N I T U R E L AY O U T P L A N
FIRST FLOOR
F U R N I T U R E L AY O U T P L A N
SECTION
SECTION A-A
SECTION B-B
MOOD BOARD Industrial Bar Stool
Mustard Yellow Bar Stool
Sphere Pendant Light 25W 4000K
Mustard Yellow Stucco Paint
Yellow Mesh Panel
Yellow Epoxy Paint
Down Light 25W 4000K
LED Strip Light 10W 3500K
Reclaimed Wood White Chair Brushed Aluminium
Black Laminate
Mustard Yellow Powder Coated Steel
25mm THK Tempered Glass
GROUND FLOOR
DESIGN
RECEPTION | 8am – 9pm If visitors have any enquiries, there is a reception on the right, right by the entrance. If visitors would like to head straight to the exhibition or plant hub installation, the ramp is on the left, right by the entrance as well.
GROUND FLOOR
DESIGN
PLANT INSTALLATION HUB| 9am – 8pm The plant installation hub is an Instagrammable area, as mesh panels are filled with aeroponic plants and ChaCha Kombucha bottle installations. All ChaCha Kombucha bottles from the bottle recycling programme will be added to the installations.
GROUND FLOOR
DESIGN
SOCIAL ZONE | 9am – 8pm The white circular graphic on the floor indicates the event talk area. Even though the even talk is from 2pm to 4pm everyday, visitors can still rest at the social zone when there is no ongoing event talk.
GROUND FLOOR
DESIGN
KOMBUCHA BAR| 9am – 8pm The kombucha bar is split into two parts – dine-in and to-go. There is also an open-kombucha bar (open from 9am to 8pm as well) which allows visitors to see and learn how to make kombucha.
GROUND FLOOR
DESIGN
WORKSHOPS|
9am – 8pm
The workshops are paid programmes for students to learn how to make homemade kombucha. Students also have the opportunity to learn more about the origins and benefits of kombucha.
GROUND FLOOR
DESIGN
WORKSHOP|
9am – 8pm
Each 3 hours long workshop can have 8-10 students.
GROUND FLOOR
DESIGN
AEROPONIC PLANT HUB| 9am – 8pm The aeroponic plant hub is where the workshop students get to pick their own fruit or vegetable for their kombucha flavour. They can plant their own seedlings as well, and even bring home an aeroponic kit.
GROUND FLOOR
DESIGN
Featuring mesh panel staircase
PANTRY| 8am – 9pm
During staff break / resting period, workers can take a rest at the ground floor or first floor pantry.
GROUND FLOOR
DESIGN
BREWERY| 8am – 9pm In preparation for the workshop classes, kombuchas are brewed here. Workshop students are also allowed to get a glimpse of the kombuchas being brewed.
FIRST FLOOR
DESIGN
SOUVENIR SHOP| 9am – 8pm ChaCha Kombucha products (bottle of kombucha) are up for sale. If visitors wish to participate in the ChaCha Kombucha bottle recycling programme, visitors can pass their empty ChaCha Kombucha bottles to the cashier.
FIRST FLOOR
DESIGN
CHACHA KOMBUCHA DISPLAY| 9am – 8pm ChaCha Kombucha bottles are stacked up for display.
FIRST FLOOR
DESIGN
OBESITY INFOGRAPHIC DISPLAY| 9am – 8pm Visitors get to learn more about the obesity issue in Malaysia, through infographics.
FIRST FLOOR
DESIGN
OBESITY SCALE INTERACTIVE DISPLAY| 9am – 8pm There is a touch-screen machine for visitors to pick which food or drinks the large figures shall consume. Unhealthy foods would cause the figure to bloat up, while healthy foods would make the figures skinnier, hence encouraging people to eat healthily.
FIRST FLOOR
DESIGN
VIDEO INSTALLATION ROOM| 9am – 8pm A large LED screen which plays an educational video about obesity and kombucha.
FIRST FLOOR
DESIGN
MULTI-SENSORY ZONE| 9am – 8pm At the hear zone, touch zone, and smell zone, visitors get to have a multi-sensory experience of knowing what kombucha fizz sounds like, what the scoby texture feels like, and what kombucha smells like.
ISOMETRIC VIEW
P R E S E N TAT I O N B O A R D
PHYSICAL MODEL SCALE
N/A
MASS MODELS
CONCEPTUAL DIAGRAMS
PHYSICAL MODEL SCALE
1 : 200
FIRST FLOOR
GROUND FLOOR
OVERALL BUILDING
PROJECT 6
RKL2006AD Individual Project Assignment 1 Commercial Art Gallery Exhibition Year 2 Semester 2, May 2022 DESIGN BRIEF The Hong Gallery is developed through the adaptive reuse of Ruang by Think City, an abandoned site which was well-known
for hosting temporary exhibitions, seminars, and workshops. The Hong Gallery targets the generation Y and Z audience, specifically families, young art enthusiasts, and tourists. In addition, The Hong Gallery’s exhibitions are designed based on Red Hong Yi’s contemporary artworks, hence a narrative story is created to showcase Red Hong Yi’s journey as an artist. Moreover,
CONCEPT Red Hong Yi’s artworks are depicted as 3D sensory spaces, providing visitors a multi-sensory experience to capture the essence of the artworks through sight, smell, taste, touch, and audio. Furthermore, programmes such as the food and drink
art workshop, colour mood tunnel, motion capture station, photomontage station, customizable memebank note station, etc. are added into the space to give youngsters the opportunity to express their inner creativity through art by using materials other than paint brushes. The Hong Gallery – A non-picture gallery which gives youngsters the opportunity to express their creativity through sensory spaces Slogan – Out of the canvas
AIMS & OBJECTIVES
AIMS
OBJECTIVES
•
To create a narrative story using Red Hong Yi’s artworks for visitors to experience her journey as an artist.
•
To do further research on Red Hong Yi’s artworks and her journey as an artist.
•
To give young art enthusiasts an opportunity to express their creativity through art as an alternative for using words – in relation to how Red Hong Yi uses everyday materials and digital technologies to create her artworks.
•
To do further research on the different types of factors that limit a youngster’s creativity.
•
Adaptive reuse of Ruang by Think City to create an art exhibition that is based off Red Hong Yi’s artworks.
•
The target audience would be locals and tourists, specifically young art enthusiasts and families under generation Y and Z.
•
To provide interactive programmes which give people the opportunity to express their creativity through art – by using materials other than paint brushes.
•
To educate parents on the different ways for children to express their creativity through art.
LOCALS
TOURISTS
YOUNGSTERS
FAMILIES
Young art enthusiasts
Interested to learn more about local artists
Generation Z
Generations Y and Z
TARGET AUDIENCE Generation Y
Birth Year: 1981 – 1996 Age Range: 25 – 40 years old
Generation Z
Birth Year: 1997 to later Age Range: 24 years old and below
MAJOR ISSUE
ISSUE
STRATEGY
SOLUTION
There are several factors which can limit a youngster’s creativity, such as stress, chaotic environments, restrictive routines, boredom, self-criticism, limited resources, and much more.
The main strategy to this issue would be to establish interactive programmes, to give youngsters an opportunity to express their creativity through art as an alternative for using words. In addition, another strategy would be to educate parents on the different ways for youngsters to express their creativity.
The main solution to this issue would be to design the interior according to the narration of Red Hong Yi’s journey as an artist. In addition, the main concepts of free-flow, layering, and gradient are implemented into the space and are portrayed through parametric designs.
MINOR ISSUE
ISSUE
STRATEGY
SOLUTION
Due to the fact that there are many windows throughout the building, the beaming sunlight during the day time could potentially damage the artworks and installations that are displayed inside the building.
The main strategy to this issue would be to come up with different ways to prevent the beaming sunlight from damaging the artworks and installations, such as installing curtain blinds, window shades, and heat reducing window films.
The main solution would be to use heat reducing window films to minimize the amount of beaming sunlight. In addition to that, the exhibitions shall be placed furthest away from the windows in order to avoid direct sunlight.
S I T E A N A LY S I S Location
Address
Contact
Ruang by Think City
2, Jalan Hang Kasturi, City Centre, 50050 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Telephone: +603 2022 1697
= Ruang by Think City = Site
= Nearest Parking (2 mins walk)
= Service = Institutional
= Transit Line
= River
= Route
= Nearest Bus Stop (1 min walk) = Sun Path = Nearest Transit (5 mins walk)
= Wind Path
= Noise
S I T E A N A LY S I S 1.
Site location – Ruang by Think City
7.
Nearest hospital – Tung Shin hospital (4 mins drive)
2.
Nearest bus stop – KL103 Maybank (1 min walk)
8.
Nearest police station – Balai Polis Brickfields Police Station PDRM (9 mins drive)
3.
Nearest MRT – MRT Pasar Seni (6 mins walk)
9.
Nearest fire station – Central Fire & Rescue Station (9 mins drive)
4.
Nearest parking lot – India visa KL parking (3 mins walk)
10. Nearest school – Asia School of Business (5 mins drive)
5.
Nearest bank – RHB Bank Tun H.S. Lee (2 mins walk)
11. Nearest residence – The Robertson Residences Bukit Bintang (6 mins drive)
6.
Nearest hotel – Hotel Avenue J (1 min walk)
ATM machines available for money withdrawal
Targe audience: locals and families
In case of any injury emergencies
5
11 Convenient public transportation for visitors in KL
7
3
8
9
6 2
10
Parking rate: RM8 for the first hour, RM6 for every following hour, RM12 for each hour during weekends
Targe audience: youngsters
1
Target audience: tourists Convenient public transportation for visitors around KL city centre
4
Exhibition gallery site
S I T E A N A LY S I S
S W
O
T
Good ventilation
No drop off area
Nearby public transportation
Site surrounding is unsafe at night
Good natural lighting
Noise pollution
Nearby public facilities
Homeless people surrounding the site
Spacious interior
Located in a heritage site
Low human traffic during weekdays
Community gathering space
Abandoned site
High vehicle traffic in the afternoon and at night
S I T E A N A LY S I S CONCEPTUAL DIAGRAM
SUN PATH
VENTILATION
VEGETATION
ENTRANCE / EXIT
NOISE LEVEL
POSITIVE VIEW
NEGATIVE VIEW
S I T E A N A LY S I S CONCEPTUAL DIAGRAM
PUBLIC SEMI-PRIVATE PRIVATE
NARRATION
ZONING
The concept of free flow, layering, and gradient is implemented into the interior space.
Private and semi-private spaces are situated more towards the corners.
S I T E A N A LY S I S
VISUAL CONTINUITY
CONCEPTUAL DIAGRAM
CIRCULATION
VOLUME
Radial organization and arterial circulation is implemented into the interior space.
As each floor progresses, the void space increases to represent an increasing gradient.
CLIENT
Red Hong Yi (born in 1986, Kota Kinabalu) is a Chinese-Malaysian contemporary artist and architectural designer who creates artwork that expresses her style, her Asian culture, and to raise awareness for the major issues and trends which create an impact on our modern society. She is well known as ‘the artist who paints without a paintbrush’, as she took inspiration from her grandfather's advice to
create art without using a paintbrush. Thus, she combines traditional craftmanship and digital technology to create a variety of mixed media installations. From year 2012, Red Hong Yi has worked on many projects and commissions, as well as her artworks and collections being displayed
at international museum exhibitions and art galleries. Moreover, she has
been
a
guest
teacher
and
speaker
for
conferences, workshops, and prestigious universities.
international
N A R R AT I V E
LOOK TO THE MOUNTAINS Vegetables are chopped and dipped in black ink, stamped repeatedly on a silky white cloth to create the image of China’s mountain range, which brings calmness and serenity.
TEH TARIK MAN
CLIMATE IS EVERYTHING
YAO MING PORTRAIT
FEATHERS
20,000 teabags were collected, stained, and stapled on cutouts of wire mesh, suspended off a wooden frame. The created image of the Teh Tarik Man reminded Malaysians of home – both in image and scent. The Teh Tarik Man is an everyday local scene that Malaysians can relate to, hence the particular tea scent and sepia tone would magnify the feeling of nostalgia among Malaysians who visited the piece.
The continents of the world are made of 50,000 greentipped matchsticks. The piece is then lit up and burned down in 2 minutes to symbolize how climate change brings fast damage to destroying our planet and our home.
The portrait of Yao Ming was painted with a basketball dipped in red paint and dribbled on paper. The process was filmed and uploaded onto the internet, which caught the attention of news outlets and millions of people.
10 pieces of pigeon feathers were scanned and printed onto 1500 A4 papers into a giant bird of 3 storeys high. The installation was attached from a printer to a steel truss, with the bird exploding from the printer soaring upwards represents how machines and computers are advancing at an exponential rate.
MEMEBANK The ‘Memebank’ series of NFT is based off the six copperplates for bank notes of the 6 world currencies – US Dollar, British Pound, Chinese Yuan, Japanese Yen, Singapore Dollar, and Malaysian Ringgit. Elements of the bank notes are replaced with pop culture faces, memes, and crypto references.
2
4
5 6
1
3
CREATE ART WITH EVERYDAY MATERIALS
CREATE ART THROUGH MOTION
The narration of how Red Hong Yi took inspiration from her granduncle’s backstory to begin her journey as an artist and to develop her own style and brand.
The narration of how Red Hong Yi became famous from her Yao Ming portrait and her most impactful art piece ‘Climate Is Everything’.
CREATE DIGITAL ART The narration of how Red Hong Yi shifted from physical art to digital art, as digital art and technology is the new trend in our modern society.
PROGRAMME
| RECEPTION Enquiries regarding programmes • Leaflet distribution
•
| SOCIAL ZONE •
Seating platforms for people to sit together and socialize
| EXHIBITION 1 LOOK TO THE MOUNTAINS •
Video Installation • Seatings
Bouncing Basketball Projection • Information Display
•
| EXHIBITION 2 TEH TARIK MAN • •
| EXHIBITION 4 YAO MING PORTRAIT •
| HISTORY TIMELINE WALKWAY
| EXHIBITION 3 CLIMATE IS EVERYTHING
Information Display Teh Tarik Scented Vent
•
| EXHIBITION 5 FEATHERS •
Information Display
Red Hong Yi’s biography
Video Installation
| EXHIBITION 6 MEMEBANK •
Memebank Currency Notes Projection • Information Display
| SOUVENIR SHOP
| COLOUR MOOD TUNNEL
| WATER DROPLET STATION
| EVENT TALK ZONE
| VIDEO INSTALLATION ROOM
| MOTION CAPTURE STATION
| PHOTOMONTAGE STATION
| CUSTOMIZABLE MEMEBANK NOTE STATION
| THE HONG CAFE
PUBLIC
PROGRAMME
| MANAGEMENT OFFICE
| DISCUSSION ROOM
| PANTRY
| STAFF RESTROOM | FOOD ART WORKSHOP •
| EXHIBITION STORAGE
| BAR BACK OF HOUSE
| FOOD ART WORKSHOP STORAGE
| WATER DROPLET STATION STORAGE
PRIVATE
Learn how to create food art, and coffee and tea art
SEMI-PRIVATE
PROGRAMME
COFFEE & TEA ART WORKSHOP
FOOD ART WORKSHOP
WATER DROPLET ART
PHOTOMONTAGE PRINT
Visitors can create an image of their choice by using coffee and tea stains on paper.
Visitors can use vegetables to create an overall image of their choice.
Visitors can use water droppers to drip the colours of their choice. Visitors can then smear it with paper to create a painting.
Visitors can stack the translucent print-on acrylics to create a photomontage. Visitors can have them printed.
1
3 4 7
5 2
6
8
VEGETABLE STAMPING
COLOUR MOOD TUNNEL
MOTION CAPTURE
MEMEBANK NOTE CUSTOMIZATION
Visitors can dip chopped vegetables in ink to create an image of their choice.
Visitors can pick the colour and motion of their choice from the panel button to create a digital painting. Visitors can then have their art printed.
The motion capture stations capture the visitor’s motion style after 5 seconds. Visitors can then print it out.
Visitors can use the provided built-in tablets to design their own bank notes. Visitors can then have them printed.
DESIGN CONCEPT MIND MAP
RED HONG YI
ARTWORK STYLE
SELF EXPRESSION
NOSTALGIA
Gradient
Hierarchy
Movement
Creativity
Past
Development
Transition
Layering
Rhythm
Freedom
Memory
Growth
Smooth Texture
Stacking
Repetition
Exploration
Flow
Adjacent Colours
Overlap
Monochromatic Colours
Curved Elements
Confidence
Bold Lines
Repetition
EVOLUTION
Progression
Wavy Elements
Cubic Shapes
Multiplication
FREE FLOW
LAYERING
GRADIENT
Stacking
SKETCHES PRELIMINARY SKETCHES
MOOD BOARD EXHIBITION 1 TO 6 1
3
2
Look To The Mountains
4
Teh Tarik Man
6
5
Yao Ming Portrait
Climate Is Everything
Feathers
Memebank
GROUND FLOOR
S PA C E Z O N I N G PUBLIC
PRIVATE
OKU
ENTRANCE
FIRST FLOOR
S PA C E Z O N I N G PUBLIC
PRIVATE
OKU
SECOND FLOOR
S PA C E Z O N I N G PUBLIC
SEMI-PRIVATE
PRIVATE
OKU
GROUND FLOOR
F U R N I T U R E L AY O U T P L A N
FIRST FLOOR
F U R N I T U R E L AY O U T P L A N
SECOND FLOOR
F U R N I T U R E L AY O U T P L A N
SECTION SECTION A-A
SECTION SECTION B-B
E L E VAT I O N
C U S T O M I Z A B L E M E M E B A N K N O T E S T A T I O N & P H O T O M O N T A G E S T A T I O N ( 2 ND F L O O R )
T H E H O N G C A F É ( 2 ND F L O O R )
GROUND FLOOR
DESIGN
Designed based on Red Hong Yi’s ‘Look To The Mountains’
EXHIBITION 1
Operating Hours: 10am – 5pm
GROUND FLOOR
DESIGN
Designed based on Red Hong Yi’s ‘Teh Tarik Man’
EXHIBITION 2
Operating Hours: 10am – 5pm
GROUND FLOOR
DESIGN
SOCIAL ZONE
Operating Hours: 10am – 6pm
GROUND FLOOR
DESIGN
SOUVENIR SHOP
Operating Hours: 10am – 6pm
FIRST FLOOR
DESIGN
Designed based on Red Hong Yi’s ‘Climate Is Everything’
EXHIBITION 3
Operating Hours: 10am – 5pm
FIRST FLOOR
DESIGN
Designed based on Red Hong Yi’s ‘Yao Ming Portrait’
EXHIBITION 4
Operating Hours: 10am – 5pm
FIRST FLOOR
DESIGN
MOTION CAPTURE STATION
Operating Hours: 10am – 5pm
FIRST FLOOR
DESIGN
COLOUR MOOD TUNNEL
Operating Hours: 10am – 5pm
FIRST FLOOR
DESIGN
VIDEO INSTALLATION ROOM
Operating Hours: 10am – 5pm
FIRST FLOOR
DESIGN
WATER DROPLET STATION
Operating Hours: 10am – 5pm
FIRST FLOOR
DESIGN
EVENT TALK ZONE
Every Monday, Wednesday, and Friday: 3pm – 5pm
SECOND FLOOR
DESIGN
Designed based on Red Hong Yi’s ‘Feathers’
EXHIBITION 5
Operating Hours: 10am – 5pm
SECOND FLOOR
DESIGN
Designed based on Red Hong Yi’s ‘Memebank’
EXHIBITION 6
Operating Hours: 10am – 5pm
SECOND FLOOR
DESIGN
DIGITAL STATION
Operating Hours: 10am – 5pm
SECOND FLOOR
DESIGN
FOOD ART WORKSHOP
Operating Hours: 10am – 5pm
SECOND FLOOR
DESIGN
THE HONG CAFE
Operating Hours: 10am – 6pm
ISOMETRIC VIEW
P R E S E N TAT I O N B O A R D
PHYSICAL MODELS
SCALE
N/A
CONCEPTUAL MODELS
SCALE
CONCEPTUAL DIAGRAMS
OVERALL BUILDING
FIRST FLOOR
SECOND FLOOR
1 : 100
GROUND FLOOR