TABLE OF CONTENTS [1]
INITIAL IDEA
[16]
SCHEMATIC PLANNING
[2]
ISSUE
[17]
DRAFT SKETCHES
[3]
ZOO NEGARA
[18]
PERSPECTIVE SKETCHES
[4]
TOP 5 ANIMALS WITH THE HIGHEST EXPENDITURE
[19]
FURNITURE LAYOUT PLAN
[5]
CASE STUDIES
[20]
SECTION
[6]
DESIGN BRIEF
[21]
ELEVATION
[7]
OBJECTIVE & AIM
[22]
RENDERED PERSPECTIVES
[8]
TARGET AUDIENCE
[23]
AXONOMETRIC VIEW
[9]
MAJOR ISSUE
[24]
FINAL PRESENTATION BOARD
[10]
MINOR ISSUE
[25]
POSTER
[11]
SITE ANALYSIS
[26]
REFERENCES
[12]
PROGRAMMES
[13]
DESIGN CONCEPT IDEAS
[14]
FINAL CONCEPT DEVELOPMENT
[15]
MOOD BOARD
INITIAL IDEA MARINE MAMMAL CAPTIVITY ●
A form of animal cruelty and exploitation; ethical concerns and violation of animal rights.
●
Marine mammal exhibits and live shows prioritize the needs of the visiting public and economic factors over the needs of the animals.
●
Enclosures are designed to make the animals readily visible and not necessarily comfortable, hence efficiency of maintenance dictates slick surfaces as opposed to naturalistic textures and substrates.
●
Causes immense physical and psychological suffering to marine animals – from capture, to transport, to a lifelong existence in small barren tanks.
●
The inadequate space provided in captivity suppresses natural behaviors such as consistent cardiovascular exercise, foraging for prey and social interaction with large groups of closely bonded pod mates.
●
Stress-related conditions such as ulcers, stereotypical behaviors including pacing and self-mutilation, and abnormal aggression frequently develop in predators denied the opportunity to forage (rely heavily on feeding stations).
●
Diseases afflict captive marine mammals more frequently or more intensely than their free-ranging counterparts; captive cetaceans have been known to suffer from infections not known to afflict wild dolphins.
ISSUE HOW COVID-19 IMPACTED THE TOURISM INDUSTRY The tourism industry such as sports events, festivals and attractions were among the first businesses to be closed and subsequently placed under lockdown situations. (Thomas and Laesser, 2020) The worldwide spread of the pandemic is not only causing a global crisis for hospitality and tourism but also dramatically changing consumers’ wants and market demands that were satisfied by existing tourism value chains and business models during the pre-COVID-19 era. Therefore, it is important to provide a solution for tourism business to able to host communities as part of a survival strategy at a time when there are no tourists or in the future where the pandemic does gets worse and the lockdown happens again. As evident in these examples, a crisis can often give rise to new business models that encompass new capabilities, new value propositions, and new value demonstrations, and address new customer needs. (T.Ritter and C.L.Pedersen, 2020)
ISSUE HOW COVID-19 IMPACTED ZOOS Zoos should reduce the risk of introducing COVID-19 to the captive animals from the tourists or their workers. The risks can be reduced by implementing the preventive measure responses following the emergence of zoonotic disease. (Dennis, 2021) ●
The COVID-19 is a zoonotic disease, and human to animal transmission is possible via direct and indirect contact with infected individuals and contaminated surfaces.
●
Captive species of wild cats were tested positive for the COVID-19.
The COVID-19 susceptible animal species in captivity must be further protected by discontinuing or limiting the wildlife performance and human-wildlife interactive activities. These visitor-animal interactions could possibly lead to the transmission of SARS-CoV-2 to animals in captivity. (Dennis, 2021) Nevertheless, the closing down of zoos has also resulted in the loss of income from gate collection, which then has affected the animal daily welfare maintenance, including medicine and food supply.
ISSUE HOW COVID-19 IMPACTED ZOO NEGARA Zoo Negara is currently facing a financial crisis because of the loss of income caused by the third wave of COVID-19. Zoology, Hospital & Veterinary Services & Giant Panda Conservation Centre director, Dr Mat Naim Ramli, said they only have enough emergency funds to last three months. Dr Mat Naim Ramli also mentioned that Zoo Negara’s closure since the conditional movement control order (CMCO) was imposed made it difficult to meet operating costs, which total almost RM1 million per month, with wages costing RM400,000, food costing RM350,000 and utilities costing RM180,000. Furthermore, Zoo Negara is relying heavily on emergency funds due to lack of donation, and are still struggling to gain monthly revenue from gate collection. However, Zoo Negara has been receiving fruits and vegetables from local farmers, especially those facing difficulties in selling their produce. “The farmers would turn to us as a way to help move their stock. Every week, they just give us a bag or two of their produce. Sometimes the produce was not of good quality so the zoo could not feed it to the animals. We welcome their help but we don’t give our animals what humans can’t eat. The animals are well taken care of and eat quality food. A farmer once donated five tonnes of bananas but more than half of it had to be discarded because they were found to have spoiled.” said a spokesperson from Zoo Negara. However, the spokesperson said such donations were less frequent now, as the economy had opened up more compared to the earlier days of the movement control order (MCO). Nevertheless, Zoo Negara also gets sponsorship from companies which donate animal feed such as fruits and meat.
NEWS SOURCES ZOO NEGARA FACING FINANCIAL CRISIS
ZOO NEGARA Zoo Negara Malaysia is managed by the Malaysian Zoological Society, a non-governmental organization established to create the first local zoo for Malaysians. Zoo Negara was officially opened on 14th November 1963 and has matured into a well-known zoo worldwide. Zoo Negara has a total of over 5137 specimen from 476 species of mammals, birds, reptiles, amphibians and fish. Zoo Negara covers 110 acres of land which is situated only 5km from the city of Kuala Lumpur. Over the years, the zoo has transformed itself to an open concept zoo with over 90% of its animals being kept in spacious exhibits with landscape befitting its nature.
Address : Zoo Negara, Hulu Kelang, 68000 Ampang, Selangor Darul Ehsan By Light Rail Transit System (LRT) : - Alight at Wangsa Maju Station, Kelana Jaya Line - Board a taxi to Zoo Negara By Bus : - Rapid KL number 253 from Putra LRT Station, Wangsa Maju, KL - Rapid KL number 220 from Lebuh Ampang, KL
VISION To be one of the world’s premier
MISSION ●
plant life and incorporating high quality animal health care and
zoological park and aquaria
husbandry.
dedicated to conservation, recreation, education, training
●
To be the leader and innovator in wildlife conservation, recreation, education, training and research.
and research of various animal and plant species.
To provide an outstanding and dynamic habitat for animals and
●
To collaborate and disseminate scientific knowledge to local, regional and worldwide zoos through our science-based approach to wildlife management.
ZOO NEGARA HISTORY 1957 1963 1966 1986
Zoo Negara started life in 1957, when the Malayan Agri-Horticultural Association opened a miniature zoo. Hence, the idea of a zoo caught the public’s attention. With the zeal and spirit of independence still rising high, the idea gained much momentum. Ultimately, the federal government chose a spot in Hulu Klang, Selangor, which was located next to the border of the Federal Territory of Kuala Lumpur. In the 1960s, Hulu Klang was an undeveloped green area, with jungle covering much of the area. When the then prime minister Tunku Abdul Rahman opened the zoo in 1963, Zoo Negara was nicknamed the “Zoo in the Jungle” due to its site situation and context at that time. Three years after Zoo Negara opened its door, the millionth visitor was recorded on the 14th of February, 1966.
In 1986, the zoo began recording over a million visitors per year.
1980s
The economic boom of the 1980s caused Hulu Klang to experience a massive development, which large amounts of land zoned for residential buildings. Thus, the land value of the zoo skyrocketed.
1990s
In the late 1990s and early 2000s, plans were made to move the zoo to other locations, but this was quickly shot down by both the government and public, and was seen as an attempt by the developers to capitalize on the value of the zoo’s land.
2014
Malaysia received a pair of pandas from China. As for their accommodation, Zoo Negara constructs a new pavilion specifically to house the pandas.
ZOO NEGARA LOGO A.
Guided by strong basic fundamentals deeply rooted into the ground, Zoo Negara is forging forward to transform itself into a 21st century zoo dedicated to conservation, recreation, education, training and research of flora and fauna. Also, the essence of continuous innovation is still ahead with a clear sense of direction.
B.
Collision of the two lines signifies the key strength of Zoo Negara sharing a unified vision for flora and fauna and laying the groundwork with continuous improvement. The intersection also denotes the progressive
The
Malaysian
Zoological
Society
system thinking in Zoo Negara with the responsibility to communicate its
has
extensive knowledge to be shared with local and international zoos.
adopted the drawing of a mouse deer or “Sang Kancil” as the Society’s emblem. Sang Kancil is a clever, tricky mouse deer who is
C.
These combined efforts spiral into a circle which symbolizes the holistic
always finding himself in predicaments with
management
approach
to
conservation
as
the
key
and
unique
animals that want to eat him or harm him,
characteristic of Zoo Negara, making it a model for other zoos. These
but he cleverly manages to escape each
efforts also further create a dynamic trajectory at a higher level each time.
time. D.
The earth tones of gold and green colours denote Zoo Negara’s surroundings for flora and fauna in Kuala Lumpur city.
ZOO NEGARA’S FIVE PILLARS 1.
Education Zoo Negara believes that education is the only key in creating awareness on wildlife conservation; an open classroom for young minds to learn and nurture their interest and care for wildlife.
2.
Conservation Conserving Malaysian wildlife is one of Zoo Negara’s main missions. Animals such as the False Gharial and the Milky Storks are highly endangered wildlife that is not so well known compared to the Malayan Tiger or the Bornean Orang Utan. Zoo Negara has managed to breed these two species and are currently working with the local Wildlife Department in releasing them back into the wild.
3.
Research Zoo Negara provides a haven knowledge and experience for all. Researchers students from the Zoology, Biology and Veterinary fields have a multitude of choices when doing their research at the zoo as we have more than 400 species to choose from.
4.
Recreation Entertainment is part of the Malaysian culture and the zoo is not an exception. The animal shows are educational so visitors will be able to learn and have fun at the same time.
5.
Training Zoo Negara strives to provide the very best in assisting other zoos in Malaysia through its vast strong knowledge and experience in the field of wildlife management. Furthermore, Zoo Negara is actively involved in the national and international zoological community thereby contributing to Malaysia's overall national role.
ZOO NEGARA MAP PUBLIC ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Ticket counter Entrance A Entrance B Herbal garden Biodiversity garden Children’s world Animal show Kancil hall & tunku abdul rahman theatre Aquarium Bee museum Mammal kingdom Reptile jungle The wild restaurant Bear complex Savannah walk Ape centre Giant panda convention centre Bird aviary Milky stork exhibit
PRIVATE ● ● ● ●
Administration office Education, zoology, public relations & customer service Veterinary office Milky stork breeding centre
ZOO NEGARA FOOD & SOUVENIR KIOSK 1.
The Wild Restaurant Located at the heart of Zoo Negara, the Wild Restaurant is a family restaurant which caters a wide range of delicious fast food and mouth watering finger food at an affordable price.
2.
Opps Café Located at Zoo Negara entrance, Opps Cafe serves a variety of food and beverages for visitors to enjoy before entering or after exiting Zoo Negara.
3.
Mane Delicious For those interested in cooling and delicious desserts, head on to this cafe for some famous "Ais Kacang" or "Cendol".
4.
Panda Cafe
5.
Hari Harimau Cafe & Savannah Cafeteria Stop by for a hotdog, followed by a delicious waffle or kaya balls.
6.
Kancil Souvenir Shop & Kyoto Enterprise Kancil Souvenir Shop and Kyoto Enterprise provides gifts for visitors to take home.
7.
Zoovenir Shop Drop by the Zoovenir Shop to shop for exclusive Giant Panda merchandise..
8.
Bee Museum The bee museum is currently the largest honey producer in Malaysia.
PANDA CAFE
Panda Cafe serves delicious nasi lemak, curry mee, fried mee hoon and other Malaysian food.
ZOO NEGARA ADOPTION PROGRAMME Zoo Negara Malaysia has partnered with Ticket2u to create a new way for people to donate, allowing donors to support ‘Adopt An Animal’ initiatives and Zoo Negara will be getting the financial support needed to take care of the animals. All animals are up for adoption and adopting one can help Zoo Negara by maintaining its annual food, enrichment and veterinary care. In return, adopters will receive a certificate of adoption stating their selected animal.
TOP 5 ANIMALS WITH THE HIGHEST EXPENDITURE TOP 1
TOP 2
TOP 3
TOP 4
TOP 5
Panda, is the most expensive animal in the world to be kept under captivity. The reason why the expense is so high is the leasing fee Malaysians have to pay to China annually. Pandas are five times more expensive than elephants because it is costly to produce the 84 pounds of bamboo it eats each day and keep the pandas’ environment safe. Originally coming from south-central China, these animals have black patches around their eyes, torsos, and ears making them one of the cutest animals in the world.
The second most expensive animals to keep in zoos are elephants, these mammals are the largest existing animals that live on land. Asian elephants can be between 18-21 feet in length and weigh up to eight tons. They are a major attraction for people of all ages. However, due to their size, they are costly when it comes to pools, buildings, transportation, and landscaping. Elephants’ lifespan varies between 60 years to 70. An elephant can eat for 18 hours constantly, making it highly costly to feed it.
Hippos are the third-largest living animals that live on land after white rhinos and elephants. These animals poop so much that special filtering mechanisms are needed to get rid of the waste constantly and systematically. Hippos can get quite moody and aggressive. Special pools of water are needed for their environment as they can spend almost 16 hours in the water daily. Their 40-50 year lifespan also makes them hard to maintain.
One of the endangered species of the world, golden lion tamarin is a monkey native to the forests of Brazil. Because of the fear of them becoming extinct, a significant amount of money is spent on their habitat. The process starts from the transition to the zoo, food, quarantines, crate, permits, and check-up expenses. As monkeys have complex social hierarchies, in order for them to mate, zoos need more than a community but a network of monkeys that have become accustomed to living together.
The fact that there are less than 300 white lions cubs left worldwide, makes these animals one of the most expensive zoo species. Found in the Timbavati region of Africa, a rare mutation caused their fur to be white. One of the rarest animals on the planet, many white lion cubs do not make it to adulthood in the wild.
CASE STUDY 1 The Olympic Journey permanent exhibition “Step-by-step visit” Exploring the history of the Olympic Games is about diving into a unique international event, modelled by human values. The themes derived from the world of the Games, the athletes and the Olympic Movement have many links to the school programme to encourage transversal and multidisciplinary approaches. Aimed at teachers who want to visit the exhibition with their class, this document presents the exhibition and highlights the elements that may be particularly interesting to work on with the pupils. Links with the school programme are indicated, as well as some suggestions for activities and discussions to undertake before the visit. The visit comprises eleven stages, whereby each stage provides, besides a description of the space and the tools available, two areas of focus on themes or elements to be discovered.
Each subject addressed offers the teacher suggestions for activities to develop the theme further, either during the visit or in class, with questions, discussions or activity ideas, depending on the age of the students.
CASE STUDY 1 The Olympic Journey permanent exhibition “Educational ambition” ●
Understand the beliefs and rites which punctuated the life of the Greeks of Antiquity.
●
Address the 19th century in its socio-political context with Baron Pierre de Coubertin.
●
Evaluate the legacy and the way in which the Games and Olympic Movement continue to develop customs through their actions and the Games.
●
Explore the culture of the countries that have hosted the Games with the torch relay and ceremonies.
●
Raise awareness of the technical, urban and ecological challenges of our time with the architecture of Olympic cities.
●
Draw attention to creativity : identity of the host cities, architecture, design, culture.
●
Address important issues linked to ethics. • Discover how science and technology serve the practice of sport and protect the athlete.
●
Address community life with an introduction to the Olympic Village and its international population.
●
Showcase the will power and tireless training leveraged by the champions to reach their objectives.
●
Address the themes of the body and health.
CASE STUDY 1 The Olympic Journey permanent exhibition “How the visit works” The museum consists of three floor levels, with a total of eleven stages that creates the Olympic journey.
FIRST FLOOR
GROUND FLOOR
“The Olympic World”
“The Olympic Games” ● ● ●
SECOND FLOOR
“The Olympic Spirit”
Radial organization Clustered organization Radial circulation
CASE STUDY 1 The Olympic Journey permanent exhibition STAGE 1
STAGE 2
STAGE 3
STAGE 4
THE GAMES AT OLYMPIA
PIERRE DE COUBERTIN
THE OLYMPIC TORCH RELAY
HOW HOST CITIES ARE TRANSFORMED
Immersive films and interactive models are used to talk about the Olympia site and mythology of the Games. The vases contain painted scenes of how the sports were practised and the equipment used, the training methods and ways of preparing the body.
Images, pictures, and objects are A film to talk about the lighting displayed to showcase Coubertin ceremony in Olympia. A parabolic Island displays feature models, and his family. mirror is provided to show the images, and multimedia terminals to talk about the ways cities host the An interactive diary contains an reflection of light rays. Games and showcase themselves to audio feature which talks about Related terminals show the route of the world. Coubertin’s vision of reviving the each relay and information on each An interactive chronological wall with Olympic Games. torch. a film on the editions of the Games Interactive terminals which talk Cutaway torches and safety lamps and their era. about the five rings (Olympic flags) are on display. Posters featuring the Cultural and the Olympic Movement. Olympiads, which highlight the art and culture of the host city.
CASE STUDY 1 The Olympic Journey permanent exhibition STAGE 5
STAGE 6
STAGE 7
STAGE 8
THE GAMES OPENING CEREMONY
THE OLYMPIC GAMES
MEET THE OLYMPIANS
HOW CHAMPIONS TRAIN
A film which shows some of the greatest moments from the Winter and Summer Games opening ceremonies.
Immersive films to watch the Portraits of athletes, volunteers, and The ski simulator can help to improve athletes’ performance during their spectators are displayed. There is a person’s reflexes and peripheral competitions. also a selfie station provided. vision.
Island displays consist of sports A film talking about the Olympic The astonishing costumes displayed, equipment and expanded with Truce. often the work of renowned stories in the multimedia terminals. A fresco and informative panel that designers, and the amazing A touch wall which allows visitors to displays information regarding the productions created by some of the touch equipment and feel textures, Olympic Village. world’s greatest artists. etc.
The balance boards can help to test and improve balance. Mental training can be done by playing the visualization game, memorization game, and by hearing the mental training recordings.
CASE STUDY 1 The Olympic Journey permanent exhibition STAGE 9
STAGE 10
STAGE 11
RULES, EQUIPMENT, AND TECHNOLOGY
OLYMPISM IN ACTION
VICTORY AND DEFEAT
A video that presents the four Olympic Solidarity scholarship holders, which can be seen at the area devoted to teach the Olympic values.
Medals from the Winter Games and Summer Games are displayed.
An anti-doping laboratory which presents the stages of the tests carried out during the Games and provides more information on the doping substances.
A fresco on the wall that explains the medals’ iconography.
A multimedia game to learn about A screen projection which shows A wall which displays examples of positive legacy examples. highly emotional athletes at the end equipment that cause homologation A film showing what happens on of their competition, along with their problems. Olympic day. quotations.
CASE STUDY 2 Samsung’s UHD ZOO exhibition “Bringing safari to the city”
Samsung UHD (Ultra High Definition) TV hosted the ‘UHD ZOO’ exhibition in Seoul, the urban capital of Korea. Hence, the UHD ZOO exhibition was the perfect opportunity to experience an African Safari without having to travel to Africa, yet, closer than you would ever get in real life. UHD ZOO exhibition temporarily located at the Beyond Museum in Cheongdam, Seoul, South Korea, from August 8th to 17th in 2013
CASE STUDY 2 Samsung’s UHD ZOO exhibition
Large posters featured outside the exhibition to capture people’s attention
UHD TV screens are displayed throughout the exhibition
Before setting up the UHD ZOO exhibition, Samsung visited Africa, after carefully planning for 117 days. A special video was filmed in Africa for 20 days with about 200 production staffs, and five representatives of animal protection society to make sure the event went off without a hitch. A variety of videos of endangered species in Rwanda were shared through 47 Samsung UHD TVs at the event.
CASE STUDY 2 Samsung’s UHD ZOO exhibition Samsung
Electronics’
motto
for
the
exhibition was as clear as the UHD TV display: “Discover True Detail.” Samsung wanted people to witness the stunning display of UHD TVs. Let’s just say that discovering true details was not so difficult thanks to the crisp clear display of UHD TVs.
Endangered species are shown through the Samsung UHD TVs
UHD screens mounted onto the floor, featuring sea turtles crawling across the white sand
CASE STUDY 2 Samsung’s UHD ZOO exhibition Even though you might like wild animals, petting them is pretty much off limits. However, the ‘Touching Zone’ section of the exhibition allows visitors to experience what petting a wild animal would feel like; of course, minus the sensation of ‘touch’. When you pet the animal on the screen, it reacts to your touch with movements and sounds. Therefore, it would feel as if you are actually interacting with the animals, especially because the image looks relatively realistic.
At the ‘Touching Zone’, a multi-sensory experience is provided for the visitors
Case Study 3 - torsby finnskogscentrum Migration is a constituent part of the history of people, and the Torsby Finnskogscentrum in Sweden's Värmland region is a fine testimonial to this. The exhibition
was
dedicated
to
the
construction
techniques, history, traditions and folklore of the finnish people who settled in the area in the 1600s.
The mission was to convert an
old
unused
school
building in Lekvattnet - the heart of the region known as the “old Finn territory” where farmers from Finland settled here in the early 1600s and practised
their
trademark
"slash and burn" style of cultivating
grain
middle of the forest.
in
the
Case Study 3 - torsby finnskogscentrum
FURNITURE LAYOUT PLAN
Walls of the room covered with mirrors and laser-cut colored strips creating an infinity effect
Printed carpet visualizing freshly burned ground
Large glass stands mounted on spring green steel racks with diagonal bracings to visualize a forest scene.
Case Study 3 - Torsby finnskogscentrum The interiors of the repurposed building transmit the memory of the site with references to the way the
Finnish
migrants
lived,
revisited
in
a
contemporary style, helped by the bright colours of the fit-out.
The fire is a central part of the exhibition
The exhibit showcases finnish building techniques and crafts, as well as their history, traditions and folklore Image source from google on the technique of slash & burn
Case study 4 - History Museum Graz / INNOCAD The temporary exhibit, “how it was. Space and History,” is one piece of a four-part provincial exhibition in the Austria. It showcases the region´s cultural heritage on the first floor of the History Museum in Graz. Located in Palais Herberstein, the museum is a significant historic building in the city center.
The 500 square meter exhibition, spanning from the beginning of our era to the 20th century, aims to make ancient traces of ● ● ● ● ●
historic architecture landscapes borders legislation society legible and visible
Case study 4 - History Museum Graz / INNOCAD The Journey The journey through time and space begins with immersive sounds and visuals, animated morphing boundaries accompanied by changing linguistics and dialects.
4 diverse sensory experiences were introduced into the space: 1. 2. 3. 4.
Shell Structure Floor Sound
The Shell Metaphorically depicts the pristine nature humans found on earth, which was then successively modified, reshaped, and transformed.
Case study 4 - History Museum Graz / INNOCAD Sound installation Created to have the multidimensional visitor experience.The abstract layer emphasizes the spatial and conceptual design themes through three elements: drum beats, noise, and heartbeats.
The Structure From the cutouts, a spatial wooden structure emerges, referencing material and dimensions of the shell´s wooden-frame construction. The interplay of structure, objects and gaps in the landscape offers insights and unveils previously hidden layers of historic masonry and housing technology.
Case study 4 - History Museum Graz / INNOCAD The Future Reflecting on our past as it relates to its impact on our present and future. The final room concludes the exhibition and poses the questions: What is forthcoming? What remains? The thought-provoking installation constructed from re-arranged and layered landscape cutouts of preceding rooms, leaves visitors in a new and natural environment.
All pieces were produced locally in the museum´s workshop, made from renewable, recyclable, and partially re-used materials.
Case study 5: Discovering Taiwan / Studio TING Discovering Taiwan is a permanent exhibition dedicated to the ● History of the collections of the National Taiwan Museum ● History of the Natural and Aboriginal Treasures of Taiwan ● History of Japanese Researchers who built this institution one century ago
The National Taiwan Museum is the earliest Museum of Natural History in Taiwan. The overall design of the exhibition plays with the metaphor of nature, using natural elements converted to an abstract language of shapes and colors in the space, stimulating curiosity and transcending the knowledge with a dimension of imagination.
The exhibition scenography links this past to the future by questioning the prospect of cultural heritage through 367 pieces including 265 of the most important pieces from the Museum’s collection.
The Past is the future
Taiwans New scopes
The Path of Discovery
The exhibition is divided in three spaces, two lofts with entrances on both sides and a central space surrounding the dome of the building. Each exhibition space unveils a distinct theme, both visually and in soundscape.
Case study 5: Discovering Taiwan / Studio TING The Path of Discovery It is the first space that leads the audience to experience the atmosphere in which the early naturalists explored the Taiwanese primitive mountain forest for the first time. A deep green low-key ambiance resounding with an insect and bird chorus, reveals aboriginal treasures and representative animal species, some of which are now extinct.
In its center, a cabinet of curiosities displays the wonder of Taiwanese biodiversity that the first scientists started to inventory and share.
Case study 5: Discovering Taiwan / Studio TING Taiwan's New Scopes This white space, along a corridor, displays the major findings through the history of the museum. Playing with the abstraction of natural patterns and forms, the scenery is a tribute to all these specimens extracted from nature in the service of collective knowledge, in addition to their genuine beauty. In this whiteness and an atmosphere of warm wind music and under the patterns of arboreal shadows, a wall reveals in its thickness a number of images and stories about the building itself through the decades.
Case study 5: Discovering Taiwan / Studio TING The Past is the Future The last space leads the audience into a dark blue ocean of shadows where the fragility of aboriginal pieces and rare animal specimens interact with contemporary pieces of art. The electronic soundscape, the contemporary weaves and the animated projections of multimedia art enable the visitor to view the knowledge incarnated by the museum at the crossroads between the preservation of a heritage dedicated to the current generations.
This space reminds us that knowledge of cultural roots is the best inspiration to invent the world of tomorrow.
DESIGN BRIEF The main aim of our project is to bring visitors back on a journey of the history of Zoo Negara, showing them the difficult times it has been through and how they went through it. The whole structure of this exhibition is inspired by the logo of the national zoo in Malaysia. The Past, Present, and Future - three thematic areas allow visitors to access through single path circulation. As we enter the walk-in exhibition, visitors would embark on a journey of darkness and lead through the history wall of the Timeline from Zoo Negara. The next space, which is also in the center of the structure, is a massive LED screen, and the opposite is five panels with a vertical wall that show information about the TOP 5 animals that have the highest expenditure in the zoo. Together with technology and natural elements, this results in a coherent spatial staging in three dimensions. The last space is about the future development of the zoo. It comes with a wall-to-floor interactive projection. Lastly, surrounded by the structure at the center of the exhibition is a merchandising corner and a cashier counter to raise funds for the zoo.
OBJECTIVES 1.
2.
3.
AIM
To educate Generation Y and Z on the importance of preserving Zoo negara.
The main aim is to bring visitors back on a journey of the history of
To tell the story/history of Zoo Negara.
through the worst as the outbreak of COVID-19 happened, and the
To let visitors know the high maintenance cost of the animals in the zoo.
Zoo Negara, showing the difficult times that it has been through and how they went through it. Currently, Zoo Negara is going situation of lockdown has been maintaining for a year or so. Also, to mention the top 5 animals that require the highest expenditure to take care of them, and to let visitors know more about their living conditions and the food that they require as well.
TARGET AUDIENCE ●
Generation Y (1979-1995; age 27-43)
●
Generation Z (1996-2010; age 12-26)
MAJOR ISSUE ISSUE
STRATEGY
SOLUTION
Zoo tourism is one of the industries that has
The main strategy is to let people know how Zoo
The main solution would be to create and
suffered
the
Negara struggled and suffered during difficult
design a temporary pop-up exhibition that
COVID-19 pandemic. Malaysia’s national zoo,
times, and to have people appreciate what Zoo
brings the visitors back on a journey to
Zoo Negara, has faced serious financial crisis,
Negara has been doing for their animals for all
reminisce the history of Zoo Negara. The
especially during the MCO lockdown period
these years. We also want to educate people on
one-month-long exhibition provides visitors a
where all activities have been disabled in
the necessity of preserving a national zoo of our
multi-sensory experience, in which visitors can
Malaysia. Furthermore, the poor animals have to
country, as doing so unites and educates our
interact with the space by sight, touch, and
struggle to live amid a lack of food and
community.
hearing.
badly
medication.
since
the outbreak of
MINOR ISSUE ISSUE
STRATEGY
SOLUTION
Due to the ongoing COVID-19 pandemic, it
The main strategy to this issue would be to
The main solution would be to create an
caused a significant impact to the tourism
promote and boost the recognition of the
Instagrammable spot that can attract the
industry,
been
exhibition via social media. Due to the fact that
young audience, so that the exhibition can be
Therefore,
people are staying at home more often to keep
acknowledged through social media when the
people across the world are relying on social
themselves safe during the pandemic, the
visitors post their pictures online. In addition, the
media to obtain updated news and information.
youngsters would spend most of their time
pop-up exhibition should also be located at a
scrolling through their social media apps.
site which many youngsters go to.
as
implemented
travel across
restrictions the
have
globe.
SITE ANALYSIS
SENTUL DEPOT @ SENTUL WEST, KUALA LUMPUR
SITE CONTEXT TIFFIN AT THE YARD @ SENTUL DEPOT
SWOT ANALYSIS TIFFIN AT THE YARD @ SENTUL DEPOT STRENGTH
WEAKNESS
● Long history since 1905
● Late opening hours during weekdays
● Good ventilation
● No air-conditioner
● Spreads awareness and commitment to preserve or reuse with other purpose on the existing building
● Open space may cause dust and particles
OPPORTUNITY ● Popular destination for local youngsters ● Access to public transport (KTM/LRT) and also spacious car park area ● Human traffic is high during opening hours ● Able to extend vertically due to high ceiling
THREATS ● Over commercialised, may lose potential visitors
PROGRAMMES WALK-IN EXHIBITION
MERCHANDISE CORNER
History Timeline Wall
LED Screen Installation
Cashier Counter
Merchandise Display
A wall designed with a built-in LED screen that tells the past history of Zoo Negara
A large LED screen which displays a video of Zoo Negara during present time
Visitors can purchase products, give donations, and know more about the adoption programme at the cashier counter
Zoo Negara’s merchandise are for sale; T-shirts, caps, notebooks, keychains, and panda stuffed toys
Information Panel
Digital Projection Installation
Storage Area
Five information panels which display the top 5 animals with the highest expenditure
A ceiling mounted projector which creates a wall-to-floor interactive projection that displays a video of Zoo Negara’s future plans
Dismantlable racks are provided to store extra merchandise stocks
PROGRAMME TIMELINE HOURS OF OPERATION
DESIGN CONCEPT 1 ●
Inspired by Zoo Negara’s logo
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Zoomorphic design elements
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Three parts/sections of logo has meaning to it
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Space configuration - intersections + spiral
DESIGN CONCEPT 2 ●
Inspired by Zoo Negara’s map: jungle concept
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Zoo Negara is also known as “Zoo in the jungle”
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Space configuration - network circulation + radial organization
RACHAEL
DESIGN CONCEPT 3 ●
Cage concept
FINAL CONCEPT DEVELOPMENT
1
Inspired by Zoo Negara’s logo (design concept 1)
LOGO AS BASE
(C) (B2)
2 SIMPLIFY MASS
3 SUBTRACT PART (A), (B1), AND (C) FINAL OUTCOME
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(B1)
4 SIMPLIFY AND THICKEN MASS
LOGO INSPIRATION
(A)
MOOD BOARD Design Concept ●
Tropical concept (design concept 4)
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Modern biophilic interior design
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Dark green, silver-white, golden-brown colour palette
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Walk-in exhibition - night safari theme
SCHEMATIC PLANNING SPACE CONFIGURATIONS
PUBLIC ENTRANCE/EXIT PRIVATE
IDEA 1
IDEA 2
IDEA 3
IDEA 4
IDEA 5
FINAL IDEA
DRAFT SKETCHES
PERSPECTIVE SKETCHES
PERSPECTIVE SKETCHES
FURNITURE LAYOUT PLAN
SECTION
ELEVATION
Zoo Negara’s Exhibition | Exterior Facade “Zoo Negara’s pop-up exhibition, ‘A Journey Through Time’, brings visitors back on a journey of the history of Zoo Negara.”
Zoo Negara’s Exhibition | Walk-in Exhibition “The main entrance on the left leads to the walk-in exhibition. The past, present, and future - three thematic areas allow visitors to access through single path circulation.”
Zoo Negara’s Exhibition | History Timeline Wall “The history timeline wall is designed with a built-in LED screen that tells the past history of Zoo Negara, showing both the good memories and difficult times it went through.”
Zoo Negara’s Exhibition | LED Screen Installation “A large LED screen which displays a video of Zoo Negara during the present time, as they are currently struggling financially during the COVID-19 pandemic. ”
Zoo Negara’s Exhibition | Information Panel “Five information panels which display the top 5 animals with the highest expenditure.”
Zoo Negara’s Exhibition | Digital Projection Installation “A ceiling mounted projector which creates a wall-to-floor interactive projection that displays a video of Zoo Negara’s future plans.”
Zoo Negara’s Exhibition | Merchandise Corner “Zoo Negara’s merchandise are for sale; T-shirts, caps, notebooks, keychains, and panda stuffed toys. Visitors can purchase products, give donations, and know more about the adoption programme at the cashier counter.”
AXONOMETRIC VIEW
PRESENTATION BOARD LAYOUT Dash circle element
EXHIBITION NAME
Brand logo at top right corner
LOGO TAGLINE Design brief at the top DESIGN BRIEF
MAJOR ISSUE
MINOR ISSUE
Round/circular elements
TARGET AUDIENCE
LAYOUT IDEA
CONCEPT
ELEVATION FURNITURE LAYOUT PLAN
Concept development with dotted line
SECTION
SITE ANALYSIS MAIN 3D VIEW Round/circular images to be labelled 3D VIEW
3D VIEW
3D VIEW
3D VIEW
FINAL PRESENTATION BOARD EXHIBITION NAME TAGLINE MAJOR ISSUE TARGET AUDIENCE CONCEPT
MINOR ISSUE
FURNITURE LAYOUT PLAN
LOGO
DESIGN BRIEF
ELEVATION SECTION
AXONOMETRIC VIEW
SITE ANALYSIS
3D VIEW
3D VIEW
3D VIEW
3D VIEW
POSTER
REFERENCES ●
www.zoonegaramalaysia.my. (n.d.). Zoo Negara - About Us. [online] Available at: https://www.zoonegaramalaysia.my/zoo.html.
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Singh, R. (n.d.). Zoo Negara revenue down. [online] The Star. Available at: https://www.thestar.com.my/news/nation/2020/11/17/zoo-negara-revenue-down [Accessed 27 Jan. 2022].
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The Star. (n.d.). MCO: Zoo Negara needs urgent donations. [online] Available at: https://www.thestar.com.my/news/nation/2020/03/30/mco-zoo-negara-needs-urgent-donations [Accessed 27 Jan. 2022].
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Jinfeng45 (2015). Zoo Negara. [online] Available at: https://www.slideshare.net/Jinfeng45/zoo-negara [Accessed 27 Jan. 2022].
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BARZILAI Exhibition Experts. (n.d.). AppsFlyer. [online] Available at: https://barzilaidesign.com/project/appsflyer-mwc-2019/ [Accessed 27 Jan. 2022].
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designboom | architecture & design magazine. (2015). bornstein lyckefors architects’ slash-and-burn agriculture exhibit. [online] Available at: https://www.designboom.com/design/bornstein-lyckefors-architects-slash-and-burn-agriculture-exhibit-05-10-2015/ [Accessed 27 Jan. 2022].
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Floornature.com. (n.d.). From school to museum: Torsby Finnskogscentrum in Sweden | Livegreenblog. [online] Available at: https://www.floornature.com/blog/da-scuola-museo-torsby-finnskogscentrum-svezia-12490/ [Accessed 27 Jan. 2022].
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www.animalsasia.org. (n.d.). Exhibition brings emotional lives of animals to zoos across China, fostering respect and empathy for all species. [online] Available at: https://www.animalsasia.org/us/media/news/news-archive/exhibition-brings-emotional-lives-of-animals-to-zoos-across-china -fostering-respect-and-empathy-for-all-species.html [Accessed 27 Jan. 2022].
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news.samsung.com. (n.d.). UHD ZOO- Bringing Safari to the City. [online] Available at: https://news.samsung.com/global/uhd-zoo-bringing-safari-to-the-city [Accessed 27 Jan. 2022].
REFERENCES ●
SENTUL DEPOT. (n.d.). Sentul Depot. A 110-year old colonial Malayan masterpiece. [online] Available at: https://www.sentuldepot.com.my/venue-info/venue-space [Accessed 27 Jan. 2022].
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www.einbeck-tourismus.de. (n.d.). WildparkHaus Solling Besucherzentrum. [online] Available at: https://www.einbeck-tourismus.de/poi/wildparkhaus-solling-besucherzentrum [Accessed 27 Jan. 2022].
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nowakteufelknyrim. (2017). Wildparkhaus im Solling | Ausstellungen. [online] Available at: https://www.n-t-k.de/wildparkhaus-im-solling/ [Accessed 27 Jan. 2022]. cargocollective.com. (n.d.). Wildparkhaus im Solling - Henrik Hillenbrand. [online] Available at: https://cargocollective.com/henrikhillenbrand/Wildparkhaus-im-Solling [Accessed 27 Jan. 2022].
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Biotecture. (n.d.). Green Wall Specification and Drawings. [online] Available at: https://www.biotecture.uk.com/design-and-specify/specifications-and-compliance/specifications-and-drawings/.
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Smolova, D. and Friedman, A. (2021). Potential Use of Indoor Living Walls in Canadian Dwellings. J, 4(2), pp.116–130.
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Anon, (2020). Green Wall - Midorie Malaysia. [online] Available at: https://midorie-malaysia.com/green-wall/ [Accessed 27 Jan. 2022].
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bigscreen.my. (n.d.). Indoor LED Screen HD Series - For Full HD, 2K & 4K Ultra HD Resolution. [online] Available at: https://bigscreen.my/product/indoor-ledscreen-hd/ [Accessed 27 Jan. 2022].
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TheRichest. (2020). The 10 Most Expensive Zoo Animals. [online] Available at: https://www.therichest.com/lifestyles/expensive-zoo-animals/ [Accessed 27 Jan. 2022].
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Visitor’s Guide THE OLYMPIC JOURNEY PERMANENT EXHIBITION. (n.d.). [online] Available at: https://stillmed.olympics.com/media/Document%20Library/Museum/Visit/TOM-Schools/Teaching-Resources/The-Olympic -Journey/The-Olympic-Journey-EN.pdf [Accessed 27 Jan. 2022].