4 minute read
INTERACTIVE EVENTS
THE BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD 208 WEST 4TH ST, 78701, AUSTIN TX
SATURDAY 14TH | 12PM - 12:30PM THE POWER OF VOICE PUTTING THE USER FIRST With FX Digital Voice technology is being adopted at an unprecedented rate. The true beauty of the voice medium is that it places the user at the centre of the experience, empowering them to tell their own story. Join us to discover why voice is ready to takeover the digital world.
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12:30PM - 1:30PM LESSONS ON STORYTELLING FROM THE FUTURE With Hey Human, Chrome Productions, FX Digital, Four Communications Thanks to big data, machine learning, and AI, productivity is now very much in the domain of machines. With technology taking care of productivity, advertising agencies will produce value by doing what only we can do; thinking creatively, and being the masters of storytelling. The story and brand purpose are everything. Through an integrated experience, consumers want to know how the product or service will impact on their lives.
1:30PM - 2PM WHY YOUR ENGINEERING DECISIONS COULD BE KILLING THE PLANET
SATURDAY 14TH | 2PM - 3PM PURPOSE BEFORE PROFIT With Bottletop, Four communications, Digital Detox How businesses choose to run themselves is one of the defi ning issue of our time. According to Accenture’s global consumer research, 62% of customers want brands “to take a stand” on issues such as sustainability, transparency and fair employment practices. Millennial consumers and workers are demanding something more – Purpose beyond Profi t.
3PM - 3:30PM SUSTAINABILITY FOCUS
3:30PM - 4PM MEASURING THE VALUE OF INFLUENCE With Four Communications How to use data to identify and evaluate infl uencers – be they KOLs, celebrities or microinfl uencers – with genuine connection with the audiences you need to engage
4PM - 4:30PM A GLIMPSE OF THE FUTURE FROM CHINA / BEYOND THE CHINA PAYWALL With Qumin, Ping Pong digital
4:30PM - 5PM TRANSFORMING CULTURE THROUGH STORYTELLING IN FILM/CONTENT With Chrome
SATURDAY 14TH | 5PM FAKE NEWS TO GOOD: HOW ADLAND’S DOLLAR CAN FUND BOTH With Good Loop In 2019 advertisers spent a massive $600bn to reach consumers with their messaging, and this fi gure will only grow in 2020 thanks in part to the US Presidential Election, and the Tokyo Olympics. With media spend accounting for 90 percent of a brand’s advertising budget – a lot of which has inadvertently funded fake news scandals, ad fraud and hate speech – shouldn’t marketers now move to act as conscious consumers, choiceful in how and where they place their media spend? What if they could even spend those dollars in a way that is not just neutral, but actually adds positive impact in the world? This session presents tools and techniques that give advertisers more control to avoid supporting fake news and to deliver good - for their brands, for causes and for society.
1:45PM - 2:45PM INFLUENCING CONTENT IN A DIGITAL AGE (SESSION 2) With Social Life
SUNDAY 15TH | 3PM REWIND: EYES OFF THE ROAD! UNIVERSAL’S DRIVE FOR IN-CAR VR With Nils from Holoride, Sol, Holly and Greg from NBC Realizing that the autonomous car is the next entertainment frontier, Universal is working with German startup Holoride and immersive content studio REWIND to shape the in-car entertainment experience of the future. In collaboration with REWIND, Universal is taking beloved IP and reimagining it in VR. Holoride technology takes that VR content and matches it with data points from the vehicle in real-time, creating an extremely immersive experience that also helps to reduce motion sickness. The content is highly adaptive & matches the type & length of the route. Journey-based XR experiences are exciting new content for creatives and new revenue opportunities for many companies. Self-driving cars will make the ‘moving living room’ a reality - a media revolution is on its way.
5PM WILL TECH SAVE US FROM THE MENTAL HEALTH CRISIS? With Well Good, People Matter Bad news: there is a global mental health crisis with the rate of suicide increasing, especially in young people and even more so in men. So can tech actually help reduce the numbers of people experiencing mental illness and killing themselves? Or is tech part of the problem? Are the digital mindfulness and mental health apps able to affordably fi ll the gaps that public health services should - but cannot. In this talk we’re going to look at the entire online landscape debating how and if tech can help improve our collective mental health and what the dangers are of the digital industry mishandling that most precious things: the human mind.
MONDAY 16TH | 9:30AM CREATIVE CITY REGENERATION TO ACHIEVE INNOVATION
11AM BEYOND THE GAMES: BUILDING AN OLYMPIC LEGACY
TUESDAY 17 | 3.30 – 4.30PM FROM 33RPM TO 100MPH - THE SPEED OF CHANGE IN MUSIC AND TECH Panellists: Mark Gordon – Scoredraw Music (Moderator) Bradley Quinn - Photographer Andrew Campbell - Executive Design Director Smarts Muki Kulhan – Executive Immersive/XR Producer & Creative Tech Analyst; SXSW Advisory Board: Interactive Innovation David Ausdahl II - Managing Director, Lowden Guitars Nigel McAlpine – Immersive Tech Lead, Digital Catapult NI In 2020 the music industry has never been more competitive. New ways of making, recording, releasing and promoting music demand that record companies think and act differently. Snow Patrol’s Photographer Bradley Quinn, David Ausdahl MD of Lowden Guitars and Muki Kulhan (Producer and Tech Pioneer) debate how artists and bands need to fi nd creative ways to connect with new audiences. The focus of the panel will be about the vital role innovation and collaboration play in the music industry and how digital technology is providing a new world of exploration that can unlock new experiences for brands, bands and people on the street. Followed by music from: RYAN MCMULLAN
