BRAND SYSTEM
A CENTER FO R H EALI N G & G ROWTH There is a balance in the world, light and dark, above and below, the inner and the outer. We cannot have one without the other. Sometimes in life, our scales tip too far to one side, in our darkness there are times when we alone cannot move ourselves into the light. We need guidance, we need compassion, we need love. The path of personal growth is an amazing journey that when we are shown the door it is our choice to step through. A Centered Self is that intuitive guide, by your side, those healing arms when you need a hug and a champion of your successes when you’ve leveled up. We want you to life a full passionate life, we help you clear what is blocking you from being centered and balanced. Find your center.
M O OD BOAR D
P R I M ARY LO G O
M I N IMUM HE IGHT The Primary Logo should never be scaled smaller than 1.5� in height.
PR I M ARY LOGO The primary logo for A Centered Self is a combination a word-mark and icon. The healing hands uplift seven diamond-shape stars that represent the seven chakras. The flower in the middle is reminiscent of the seed of life in sacred geometry, and also represents the natural world. The flower has three orbiting points with-in itself that call to the trinity of the mind, body and spirit. The logo is very well balanced and centered to give a calm feel. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WOR D M AR K
WOR KM AR K In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can also be paired with the script font or the flower to add interest. This would work well for event flyers.
SU B-M ARK S AND ICON S
A
B
C
SUB-M ARK S AND ICONS A. FLOWER B. TAGLINE C. SOUL D. STAMP The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The Submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites
D
COLO R
CALM
GOLD
SAND
STONE
Pantone 558 U
Pantone 8385 U
Pantone 486 U
Pantone 429 U
CMYK 41 12 34 0
CMYK
32 48 93 11
CMYK
CMYK
RGB
155 191 174
RGB
165 124 55
RGB
224 205 170
RGB
145 152 158
HEX
#9BBFAE
HEX
#A57C37
HEX
#E0CDAA
HEX
# 91989E
COLO R USAG E In any brand, one of the most important elements is color. Keeping consistent, well -put-together color palettes can bring a brand to life. The color palette for A Centered Self reflects the calm, nurturing atmosphere and experience you will have in the healing hands of Kim Conway.
12 17 35 0
46 34 32 1
ou r C Y enter d n i F
A CENTERED SELF H E ALING HO LISTICA LLY A Centered Self is that intuitive guide, by your side, those healing arms when you need a hug and a champion of your successes when you’ve leveled up. We want you to life a full passionate life, we help you clear what is blocking you from being centered and balanced.
FONTS
STAND-ALONE CALL-OUTS
Heritage Regular
TRACKING 0 | Title Case or Sentence case
HEADLINES
BARKETINA TRACKING 200 | ALL-CAPS
SUB-HEADLINE
BRANDON GROTESQUE BOLD TRACKING 100 | ALL-CAPS
BODY COPY
Proxima Nova Light
F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
U SAGE
U SAG E EX AM PLE S With any brand, understanding proper usage will ensure consistency and professionalism across every touch point of a business. The following are examples of proper and improper usage for the A Centered Self Brand System.
DESIGN BY BRITT FELTON