BRAND SYSTEM
FEEL LIKE MAGIC There is nothing like feeling good in your own skin. Confident, radiant, truly you. Buca Botanicals creates skin care that is natural, plant-based and practically magic. Plant magic that is. Ashley Buchanan, Founder + Maker of BUCA Botanicals, believes beauty radiates through a harmonious synergy between our inner + outer selves. She strives to inspire others to discover their own body’s path to rejuvenation through plant-based products + mindful rituals. Her thoughtfully handcrafted line is aesthetically designed to bring you joy while delivering results that you can see + feel. BUCA Botanicals celebrates the intrinsic beauty, that special glow, the magic in all of us.
M O OD BOAR D
PRIMARY LOGO
MINIMUM HEIGHT The Primary Logo Mark can be used at any size.
PRIMARY LOGOMARK The primary logo for BUCA Botanicals is a an icon. The mark invokes the elements of alchemy with it’s various triangular shapes. The mark includes a third-eye mark with a surrounding burst of rays that feel radiant and are remeniscent of the feeling of inner radiance. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WOR D M AR K
WOR KM AR K In some instances, the primary logomark will not be enough to create brand clarity or will simply not work with the format. To insure the integrity of the brand is upheld, the primary mark and the wordmark may be used interchangeable and combined for BUCA Botanicals. The wordmark will work well for when the primary mark is too tall, or for clarity of name’s sake. This may include website “top menu“ bars, invoices, or other horizontal collateral.
SU B-M ARK S & ICONS
A
C
B
SUB-M ARK S AND ICONS A. WORD MARK VARIATION B. LOGO VARIATION C. SUN EYE D. SYMBOL SYSTEM The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/ clarification to the wordmark. The Submarks and icons should never be used directly next to the primary logo. The symbol system was created to showcase the product features. Please refer to the Symbol Master for meanings. Symbols should only be used with or when referenceing their products.
D
COLO R
HOLLYHOCK
HOLOGRAPHIC
Pantone Black
Holographic foils or
CMYK 0 0 0 100
the approved gradient
RGB
000
in graphic files.
HEX
#000000
COLO R USAG E In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for BUCA Botanicals reflects the bright, clean feeling you will have with the products, with a flair of the mystical.
B U C A B O TA N I C A L S F EEL LI KE M AGI C There is nothing like feeling good in your own skin. Confident, radiant, truly you. Buca Botanicals creates skin care that is natural, plant-based and practically magic. Plant magic that is.
FONTS
HEADLINES
CENTURY GOTHIC TRACKING 200 | ALL-CAPS
SUB-HEADLINE
CENTURY GOTHIC TRACKING 100 | ALL-CAPS
BODY COPY
Proxima Nova Light F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
U SAGE
U SAG E EX AM PLE S With any brand, understanding proper usage will ensure consistency and professionalism across every touch point of a business. The following are examples of proper and improper usage for the BUCA Botanicals Brand System.
LO GO USAG E When possible the logo should be kept clean and simple, by itself. bart of the BUCA Botanical Brand is a modern, minimal/clean look so less is more with this brand.
PHOTO OVE RL AY When placing the logo on a photo, make sure the logo and the photo interact in a way that isn’t distracting, if the photo is dark the logo should appear in white, if the photo is light, the logo should appear in black. NEVER overlay the holo/gradient over a photo
DESIGN BY BRITT.MAKES