BRAND SYSTEM
CONNECTION & HEALING The earth has given us all we need. Everything on this planet serves a pursose, has a use, and has an essence that connects it to all other things. Essential Soul Therapy uses plant and tree medicine to heal the mind, body and soul through natural and ancient methods. From Reiki to Aromatherapy Massage, Lindsey Fernandez uses the knowledge she has gained over the last 18 years to heal your body as well as give you a connection to yourself and mother earth.
M O OD BOAR D
PRIMARY LOGO
MINIMUM HEIGHT The Primary Logo should never be scaled smaller than .75� in height.
PRIMARY LOGO The primary logo for Essential Soul Therapy is a combination a word-mark and icon. The mark is a modern take on the tree of life, with seven branches and leaves that represent the seven chakras. There are three accompanying dots that surround the tree of life that represent the mind, body and spirit. The logo is very well balanced and centered to give a calm but modern feel. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
SECONDARY MARKS A BADGES (A & B) the badge marks are a fun alternative to the primary mark, can can be used when the format allows for a more stacked or circular mark.
WORDMARK
In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, letterhead or other horizontal collateral.
A
SUB-MARKS AND ICONS
A
B
C
SUB-MARKS AND ICONS A. FLOWER B. TAGLINE C. SOUL D. STAMP The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The Submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites
D
COLOR
BERRY
SAND
ROSE
SUNRISE
Pantone 558 U
Pantone 8385 U
Pantone 486 U
Pantone 429 U
CMYK 41 12 34 0
CMYK
32 48 93 11
CMYK
CMYK
RGB
155 191 174
RGB
165 124 55
RGB
224 205 170
RGB
145 152 158
HEX
#9BBFAE
HEX
#A57C37
HEX
#E0CDAA
HEX
# 91989E
12 17 35 0
46 34 32 1
ROOT RED Pantone 429 U CMYK
COLOR USAGE In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Essential Soul Therapy reflects the natural, soulful nature of the business as well as the warmth of the healing you receive.
46 34 32 1
RGB
145 152 158
HEX
# 91989E
ESSENTIAL SOUL THERAPY CONNECTION & HEALING
The earth has given us all we need. Everything on this planet serves a pursose, has a use, and has an essence that connects it to all other things. Essential Soul Therapy uses plant and tree medicine to heal the mind, body and soul through natural and ancient methods. From Reiki to Aromatherapy Massage, Lindsey Fernandez uses the knowledge she has gained over the last 18 years to heal your body as well as give you a connection to yourself and mother earth.
FONTS
HEADLINES
AC M E G OT H I C EXT R AW I D E SEMIBOLD | TRACKING 100 | ALL-CAPS
SUB-HEADLINE
SACKERS GOTHIC STD MEDIUM | TRACKING 100 | ALL-CAPS
BODY COPY
Proxima Nova Light
FONT USAGE Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
U SAGE
U SAG E EX AM PLE S With any brand, understanding proper usage will ensure consistency and professionalism across every touch point of a business. The following are examples of proper and improper usage for the Essential Soul Therapy Brand System.
DESIGN BY BRITT FELTON