BRAND SYSTEM
FOCUSED UNIQUE THOUGHTFUL DESIGN Live in a space you love. Set the tone of your business through the first impression of the physical place. Kelly Holtz has been creating intentional, unique spaces in the Vail Valley for 2 decades. Her well-refined design process ensures that each space she created is uniques and thoughtful for the needs and desires of her clients.
MOOD BOARD
PRIMARY LOGO
MINIMUM HEIGHT The Primary Logo should never be scaled smaller than 1.5� in height.
PRIMARY LOGO The primary logo for Holtz Design Studio is a combination of a wordmark and icon. The mark is a triangle with a sunburst that speaks to the Holtz Design Studio tagline as well as draws inspiration from the ornate eaves of Victorian homes. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WOR D M AR K
WORDMA RK In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can also be paired with or without the tagline, and may be staked if the format calls for it.
SU B-M ARK S AND ICON S
A
D
B
C
A. ICON B, ICON WITH TAGLINE C. H MONOGRAM D. HD MONOGRAM The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The Submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites
COLO R
PINE
SUNSET
SANDSTONE
STONE
Pantone 3435 C
Pantone 7513 C
Pantone P 8-9 U
Pantone P169-1 U
CMYK 87 45 78 49
CMYK
CMYK
CMYK
RGB
16 71 53
RGB
HEX
#104735
HEX
57 25 45 2
0 4 11 2
177 111 145
RGB
248 236 219
#B16F43
HEX
#F8ECDB
SAGE
FAWN
Pantone 624 C
Pantone 470 C
CMYK 57 25 45 2
CMYK
19 39 25 0
RGB
118 157 144
RGB
205 161 166
HEX
#769D90
HEX
RGB HEX
8780 232 229 226 #E8E5E2
#CDA1A6
CO LO R USAGE In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Holtz Design Studio reflects the thoughtful, professional and modern feel, that balances the.
ONYX Pantone Black C CMYK RGB HEX
0000 000 #000000
YO U R H O M E I S A R E F L E C T I O N O F YO U. OUR THOUGHTFUL APPROACH MAKE S THE P R O C E S S ST R E A M L I N E D F O R E V E RYO N E I N V O LV E D W I T H Y O U R P R O J E C T.
FONTS
HEADLINES
NEUTRA TEXT
BOLD | TRACKING 200 | ALL-CAPS
SUB-HEADLINE
NEUTRA TEXT
MEDUIM | TRACKING 200 | ALL-CAPS
BODY COPY
Proxima Nova Regular
F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
DESIGN BY BRITT FELTON