COCA-COLA Abigail F,
Today, Coca-Cola is the top selling non-alcoholic drink. It is available in over 200 countries and 94% of the world's population recognize the red and white logo, making it the second most recognized word after “ok”. This article covers the brief history of Coca-Cola, the bottling history, the marketing of Coca-Cola, how Coca -Cola made branched out, and the characters that Coca-Cola uses or used in their advertising.
Coca-Cola History Coca-Cola started in 1886, when Dr. John Pemberton created a flavored cola syrup then he took it to his pharmacy and mixed up it with carbonated water. His librarian, Frank Mason Robinson, created the red and white logo and also named it Coca-Cola because the he thought that the two Cs looked good together. The first glass of Coca-Cola was sold for five cents per glass at the pharmacy where Dr. Pemberton first took it to, Jacob’s Pharmacy. Two years after he cre-
ated it Dr. Pemberton sold portions of it, the largest was sold to business man Asa G Candler. Under him Coca-Cola expanded to places beyond Atlanta. The Coca-Cola company kept the same formula up until April 23 1985, when Coca-Cola took possibly the biggest risk in consumer goods history, they changed their formula. But after 79 days of customer complaints and protests, they brought back the original Coca-Cola formula on July 11, 1985 and it has not changed since.