Lala’s Cuts Redesign Senior Design Studio Project I
TABLE OF CONTENTS
Project Statement Timeline Existing Design Research Moodboard Sketches Digitized Logo Logo Treatments Final Logo Business Card Sources
BROOKE ANDERSON DESIGN | PROJECT ONE LALA’S CUTS
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PROJECT STATEMENT
COMPANY Lala’s cuts is a hair salon owned and operated by Lauren Grinnell. She has had her own business for just under a year now, but has been doing hair for the better part of the last two decades. She specializes in color and cut as well as thermal treatments (such as Brazilian blowout). PROBLEM Lauren has an existing logo but she doesn’t feel like it really fits with her style. Her business card was created on a template website and she would prefer something custom made for her. Her website is currently down and she would like to take this opportunity to create a new design. OPPORTUNITY Create a logo that fits the style of the salon. Create a business card that emphasizes her specialties that can help bring in more new clientele. Create a new, edgy website that will draw attention to the salon. SOLUTION Created a logo that feels urban and edgy but also speaks to the style of the salon. Created a business card that is bold and exciting that draws attention to the salon and website to bring in new clientele. Website is updated, interesting, and bold yet clean and informative for the customer.
BROOKE ANDERSON DESIGN | PROJECT ONE LALA’S CUTS
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TIMELINE
WEEK 1 Project Statement Moodboard Research Timeline Meet with Client WEEK 2 Logo Sketches Meet with Client Pick three sketches to move forward with WEEK 3 Digitize/Finalize logo WEEK 4 Business Card Meet with Client Logo/Window? WEEK 5 Final logo Business Card Photos of window?
BROOKE ANDERSON DESIGN | PROJECT ONE LALA’S CUTS
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EXISTING DESIGN LOGO
BUSINESS CARD
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LOCAL SALONS
BROOKE ANDERSON DESIGN | PROJECT ONE LALA’S CUTS
RESEARCH
FOUND SALON LOGOS
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MOODBOARD
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MOODBOARD
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SKETCHES
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TYPE SKETCHES
Lala’s Cuts
CHOSEN TYPE: BRANNBOLL NY
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DIGITIZED LOGO
Lala’s Cuts
BRANNBOLL NY
CUSTOM LOGO BASED ON TYPEFACE
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LOGO TREATMENTS
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FINAL LOGO
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BUSINESS CARD
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SOURCES
MOODBOARD http://fc01.deviantart.net/fs36/f/2008/280/e/6/urban_wallpaper_ by_sjthunder.jpg http://a.dryicons.com/files/graphics_previews/urban_landscape.jpg http://www.stinapersson.com/files/gimgs/6_fab.jpg http://www.thebeautyinsiders.com/beauty_images/edgy-hairstyles12.jpg http://www.thebeautyinsiders.com/beauty_images/edgy-hairstyles11.jpg http://www.collegefashion.net/wp-content/uploads/2012/09/edgyearrings-fall-2012-jewelry-trend.jpg http://2.bp.blogspot.com/_94VKaAfSNsg/TDO90EOwyaI/ AAAAAAAAAB4/rFOoFGlbifc/s1600/urban_creed.jpg http://www.brandsoftheworld.com/sites/default/files/cityleaks_ logo_2.jpg http://upload.wikimedia.org/wikipedia/commons/4/45/Urban_ Force_-_Logo_small.png http://ibiza-blog.com/blog_images/UrbanInIbiza_logo.jpg http://cdn.myfonts.net/s/ec/rs-201009/rs-candy.gif http://designmodo.com/wp-content/uploads/2013/01/195. http://typophile.com/files/shot_1287606696_5811.jpg http://img0.etsystatic.com/016/0/7467401/ il_570xN.439202990_8egz.jpg
BROOKE ANDERSON DESIGN | PROJECT ONE LALA’S CUTS
http://fc01.deviantart.net/fs17/f/2007/173/f/4/Retro_Never_ Dies___Wallpeper_by_Jazzgin.jpg http://farm5.staticflickr.com/4041/4705470152_ec77cb868f_z.jpg PATTERNS Provided by http://subtlepatterns.com/ TYPEFACES Alek Regular by Emil Karl Bertell Ollie by Dave Rowland Brannboll NY by Måns Grebäck Overlock by Dario Muhafara SALON LOGOS http://media.merchantcircle.com/41110464/SCISSORS%20logo_ full.jpeg http://scarletredsalon.com/blog/gallery/1/Scarlet%20Red%20 Salon%20Logo.jpg http://salononwheels.co.uk/userfiles/Go%20Go%20Gorgeous%20 logo.jpg http://www.nataliemcguiredesign.com/wp-content/uploads/2011/12/mint-salon-logos_01.jpg
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