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Logo Usage
from XO Brand Guideline
by Webber Chang
The Logo
The design of the XO logo is inspired by a unique characteristic of brass instruments: the ability to manifest a true legato, delivering a singular, continuous melodic line in one breath. The XO logo evokes this by presenting the main body of the two characters as one unbroken calligraphic unit with decorative flourishes.
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Sizing Guideline
Sizing guidelines are established to ensure usage consistency as well to help retain the logo’s visual integrity across all media types. Each logo version can be sized proportionally without exceeding the following minimum size standards:
0.5in/12.7mm/36px
Room to Breathe
Consistent clear space and proximity are needed to give the logo proper room to be displayed. Use the example below as a guide to prevent interference from other photographic and typographic elements on all sides.
Usage
XO Logo - The logos shown on the page to the right are the official logos approved to be used across all media types. The unique design of the logo makes it ideal for most situations as it can be used on both light and darkcolored backgrounds.
Logo Background Color Density - When using the “white” logo against a black or dark colored background, please make sure the background color is not lighter than 60% in value. Please be sure the background color is not darker than 25% in value when using the “black” logo against a white or light colored background.
Logo - Shown on light-colored background Logo - Shown on dark-colored background
Usage
When you plan to place the logo on the background, we suggest adding vignetting effect on the logo’s perimeter to give the design more depth and contrast.
Please use our core colors to develop the background under the logo while you use the vignetting effect. (Please see the detailed color palette information on the page P.32-33).
Avoid Alteration
The following examples illustrate possible errors to watch for and avoid. In order to maintain consistency, do not revise the original design or change the proportions, fonts or colors of the logo outside of the specifications outlined within this Brand Book.
Do not use gradient or multi-color block under the logo Do not deform the logo Do not add elements inside the clear space area Do not use other fonts style
Do not change other color Do not stroke outline
