Tone of Voice

Tone of Voice-Brand

Confident, Diverse and Masterful.

The professional musician is one with their XO instrument a soloist with a unique concept who also creates a cohesive blend with other musicians. You are proud of your achievements while admiring the accomplishments of others. As you interpret the music, you integrate classic and contemporary techniques to develop a new composition with style.

Please blend all the elements into the branded material when representing XO.

Tone of Voice-Product

Professional, Precise and Memorable.

When you communicate with customers, it is essential to present the product description so that it is clear and easy to understand. List products features and benefits in bullet points with statements no longer than 1-2 sentences.

Refined, elegant, and a cut above the rest.

Every XO instrument is unique and is developed with its own story. This characteristic differentiates us from our competitors. Remember to blend the brand personality with the product development background while you are creating copy.