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Imagery Guidelines
from XO Brand Guideline
by Webber Chang
Product Images
Every product photo should stay clean, modern and sophisticated in appearance. Please follow our guidelines while shooting product photos. • Achieve nice, clean uniform lines when dealing with reflections. • Avoid black lines/awkward reflections running through important features. • Use clean, wrinkle-free props to avoid disruptive reflections. • Avoid reflections of obvious items, such as lighting, props, equipment and people. • Capture the natural shadows to use in layouts for web or print. • Use the slight angle demonstrated on the top of the following page to allow other parts of the instruments to be seen, while avoiding distortion of instrument proportions..
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Artist Images
In order to maintain consistency of XO brand imagery, please follow our guidelines for photography.
The background should be neat and visually clean: a concert hall or a studio. The performers can either be playing their instruments or standing still.
Lifestyle Photography
The lifestyle photography shows the different scenarios of artists’ life, such as real-life events or milestones. The facial expressions of artists need to be positive and confident. The portraits need represent accomplished musicians and inspire other musicians.
