XO Brand Guideline

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Product Images Every product photo should stay clean, modern and sophisticated in appearance. Please follow our guidelines while shooting product photos. • Achieve nice, clean uniform lines when dealing with reflections. • Avoid black lines/awkward reflections running through important features. • Use clean, wrinkle-free props to avoid disruptive reflections. • Avoid reflections of obvious items, such as lighting, props, equipment and people. • Capture the natural shadows to use in layouts for web or print. • Use the slight angle demonstrated on the top of the following page to allow other parts of the instruments to be seen, while avoiding distortion of instrument proportions..


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