XO Brand Guideline

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Tone of Voice-Brand Confident, Diverse and Masterful. The professional musician is one with their XO instrument a soloist with a unique concept who also creates a cohesive blend with other musicians. You are proud of your achievements while admiring the accomplishments of others. As you interpret the music, you integrate classic and contemporary techniques to develop a new composition with style. Please blend all the elements into the branded material when representing XO.


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