Tanker shipping our way
“ Going for excellence. Together. ” The words above form our Brand Promise. They say a lot about Broström, our standards and our attitude. But they don’t tell you what we do and – most important of all for you – how we do it. Here, we would like to share this with you. Welcome to our world !
When we sat down to define the very essence of our business, we came to a simple conclusion. It’s all about finding the most efficient way from A to B.
In a complex business like tanker shipping, it is vital not to make things more complicated than they already are. That is why we constantly make sure that you can rely on us, in every respect. As we see it, finding the most efficient way from A to B is not only a matter of planning the route carefully, it is also about finding a way to perform your assignment as smoothly as possible – but, at the same time, keeping you fully informed along the way. This is because we see ourselves as service providers. We don’t just offer you a vessel; we offer you a service that is perfectly adapted to your needs. Meticulous planning Since tanker shipping is our business, a steadily growing fleet is central to our activities. We see each vessel as a tool for perfecting our services to you. Every new vessel acquired is designed for a specific purpose and to meet certain demands. And with each new vessel we improve our ability to adapt to your developing needs. Our quality standards are also closely connected to you. Precision and safety, for example, are absolutely vital to us because they are vital to you. When it comes to quality, we rely on experience and meticulous planning. On our toes Although our way of working is characterized by contracts of affreightment and long-term cooperation with customers as well as partners, our relations never become a matter of routine. An open dialogue and a keen ear keep us constantly on our toes. In every contact, we make an effort to listen and give quick and correct answers. We strive to make your dealings with us as easy and uncomplicated as possible. But most of all, we strive to find the most efficient way – for you.
No matter how you look at a company’s assets, it is people that make things happen. And it is the right people that make the right things happen.
As a service company, we depend heavily on the
the Broström spirit has an influence on all our
commitment of the individual Broström employee.
activities. Treating our customers and partners with
Our operations cover an extensive and complex part
openness and respect is a matter of course for us.
of a long logistics chain. The right person in the right position means that we can offer you quality in every respect – on land as
Because we share the same vision and core values, we ensure consistency in our way of working. So wherever you meet us, on board or ashore – we are all Broström.
well as at sea. And with an organisation that enables our experts to work efficiently together, we can provide
Wanting to make a difference
you with a cutting-edge service around the clock.
Thanks to our continuous expansion, we benefit from a constant inflow of competent and enthusiastic
Room for the individual
people, all wanting to make a difference. Add our
Creativity and inventiveness are central in our activities.
extremely low employee turnover and you have a
We encourage people to find new solutions to existing
company where competence can flourish.
problems and procedures. Experience and an open mind are often a perfect combination. We also involve our customers and partners in
New employees soon learn that the company is responsive to their ambitions to evolve as well as their will to take on responsibility. There are many
this development process. This enables us not only to
opportunities, not least due to the size and scope
find ways to improve but also to tailor our services to
of the Broström Group.
better meet your needs.
Only people can provide you with service. And they will do that, given the right environment
We are all Broström We take great pride in what we do. Despite our international scope and wide-ranging operations,
and the right tools.
Everybody knows that we operate in a business
Our new D-class vessels are built according to the
involving several risk parameters. The threats to
“ Clean Design” designation – a close to unique
safety and the environment are part of our everyday
environmental concept, which in many respects
activities. And we wouldn’t pretend anything else ;
already meets the demands of tomorrow. These
instead we see them as a challenge and take action
vessels are also in many respects designed according
in a number of ways.
to specific customer requests. By taking these and
Our vessels are tangible evidence of this. While
other obvious steps to promote quality, safety and
1 / 3 of the world fleet in our segments consist of single-
environmental concern, we place our customers in
hull vessels, Broström – according to imo regulations
a favourable position.
– has no single-hull vessels at all. The difference is pronounced when you compare the 15 – 16 year average
Yes, we talk a lot about these issues. But we also act on them.
age of the world fleet with Broström’s 7 – 8 years.
Everybody talks about the importance of quality, safety and environmental concern. We turn them into advantages for our customers.
Scrutinized by authorities
High-tech
Our activities are continuously scrutinized by
Safety aboard has always depended on the skill of
customers, authorities and ourselves. With carefully
the crew. But technical innovations have gradually
elaborated procedures and manuals as a basis, we
helped to improve safety. Today, high-tech solutions
continuously train our crews and shore-based staff
are a natural part of our everyday work.
in the safe operation of our vessels. We inspect the
By introducing broadband on our vessels, we
vessels and evaluate their performance based on our
have taken safety and quality to a new level. It means
own criteria, customer requirements and mandatory
improved communication with land, e.g. technical
regulations.
and medical assistance, but it also facilitates the crews’
Continuous training prepares us for any kind of incident. We never expect anything to happen, but stand 100 % ready if it should.
ability to keep in contact with family and friends. We focus on high-tech solutions – when they can be utilised to benefit our customers.
Our customers and their developing needs will shape our company’s future more than anything else. But their desire for reliability will always be the same.
10
Daily contacts with our customers are one way for us to look into the future. Figuring out what your needs will be tomorrow is one of our greatest challenges. The development of our services is “ customer driven ”. However, that does not mean that we sit back and wait for our customers to present their new wishes. Instead, we maintain an active dialogue where we continuously evaluate our total offer. The bigger the better The growth of our operations is an important goal for us and a measure of our business concept. But, most important, it gives us the necessary resources to respond to new customer needs, to improve procedures and to invest in safer, more reliable vessels. By continuously adding new vessels to our fleet, we are meeting more customer needs in new market segments and geographical areas. Increasingly, we are becoming a one-stop shop for our customers. The gain is in the long run We take long-term thinking very much to heart because it enhances quality. The most obvious evidence of our long-term strategy is our contracts of affreightment. They are beneficial for all the parties involved and bring stability to our customers’ business. But we also benefit strongly from long relationships with partners and shipyards. Doing business is so much easier when you know and trust each other. Never out of fashion We work in an exciting business where you, as our customer, are shaping our working conditions. But however your needs evolve, we know that some things never go out of fashion. That is why your need for business relations based on reliability and respect will never cease. And that is why your need for excellence in performance definitely will not diminish. So naturally, we focus on these three issues.
11
Some key facts and figures about Broström. Activities Broström’s activities are geared towards serving the oil and chemical industry and its needs for marine transport solutions, covering commercial and technical operation as well as crewing. Broström Ship Agency Network works with vessel clearing, chartering, liner agency and forwarding in fourteen Swedish ports. Net sales sek 3.4 billion (usd 240 million), 2006 Total assets sek 8.0 billion (usd 1.1 billion), end 2006 Offices Göteborg, Sweden – Corporate Head Office
North Pacific Ocean
Larvik, Norway Holbaek, Denmark Paris, France Singapore Tanker fleet 87 oil and chemical tankers, 2007 18 newbuildings to be added in 2007 – 2009
South Pacific Ocean
Vessels per market segment (mid-2007) Atlantic
Europe
ASIA PACIFIC
5,000– 10,000 dwt
14 vessels incl. 2 NB*
4 vessels
10,000– 20,000 dwt
37 vessels incl. 6 NB*
5 vessels
22 vessels incl. 8 NB*
14 vessels incl. 2 NB*
20,000– 50,000 dwt
9 vessels
* Newbuildings
12
North Atlantic
Indian Ocean South Atlantic
CPP/DPP Load Area Bulk Commodity Chemicals Load Area
13
14
Broström AB Östra Hamngatan 7 SE-403 30 Göteborg, Sweden Tel: + 46 31 61 61 00 Fax: + 46 31 711 80 30 info@brostrom.se Broström Tankers AB Östra Hamngatan 7 SE-403 30 Göteborg, Sweden Tel: + 46 31 61 60 00 Fax: + 46 31 61 60 12 Telex 21060 brotank s brotank@brostrom.se Broström Tankers SAS 52 Avenue des Champs-Elysées, FR-75008 Paris, France Tel: + 33 1 42 99 66 66 Fax: + 33 1 42 99 66 20 brotank.paris@brostrom.fr Broström Tankers Norway AS Yttersø Businesspark, Elveveien 34 NO-3262 Larvik, Norway Tel: + 47 33 42 52 00 Fax: + 47 33 42 52 10 atlantic@brostrom.no Broström Tankers Asia Pte Ltd 460 Alexandra road # 31-02 PSA Building Singapore 119963 Tel: +65 62 73 56 77 Fax: +65 62 73 36 07 pacific@brostrom.no Broström Tankers Singapore Pte Ltd 460 Alexandra road # 25-04 PSA Building Singapore 119963 Tel: + 65 62 73 11 22 Fax: + 65 62 73 22 00 gen@sg.brostrom.com Broström Tankers Denmark A /S Lindevej 16 DK-4300 Holbaek, Denmark Tel: + 45 59 44 44 66 Fax: + 45 59 44 44 60 Telex: 19505 btdk@dk.brostrom.com 15