LOUISVILLE BATS BASEBALL
SPONSOR OPPORTUNITIES
Louisville Slugger Field Experience
More than just a game!
The moment you enter Louisville Slugger Field you’ll find plenty of activity. Before, during and after the game fan participation is a significant part of the overall baseball experience. Take a look at the video board and sing “Sweet Caroline” along with the crowd. Stand alongside a member of the hometown team during the National Anthem. You may even find yourself on field as a contestant in the Buddy Bat Race.
Just as important to the experience is the fact Louisville Slugger Field attracts fans of all ages. Since 2006 the Bats have attracted over 3 million fans through the gates of one of the most beautiful ballparks in all of baseball. It’s the sights, sounds, smells and entertainment value that has kept fans coming through the turnstiles over and over again. With so much going on, there are plenty of traditional and non-traditional opportunities for sponsors to become directly involved with fans at the ballpark. It’s not just a way to reach more people - it’s a way to become an important and memorable part of the fun. Become a sponsor of the Louisville Bats and see for yourself why so many people have enjoyed the Louisville Slugger Field experience!
2006 - 2010 Attendance Figures: (top 30 in all Minor League Baseball)
1. Sacramento River Cats
3,453,635
2. Round Rock Express
3,232,808
3. Louisville Bats
3,163,609
4. Pawtucket Red Sox
3,079,119
5. Dayton Dragons
2,938,294
6. Albuquerque Isotopes
2,911,829
7. Buffalo Bisons
2,876,035
8. Columbus Clippers
2,865,857
9. Toledo Mud Hens
2,861,231
10. Indianapolis Indians
2,860,240
11. Memphis Redbirds
2,831,532
12. Frisco RoughRiders
2,786,135
13. Iowa Cubs
2,668,753
14. Durham Bulls
2,520,593
15. Fresno Grizzlies
2,508,675
16. Salt Lake Bees
2,421,646
17. Rochester Red Wings
2,351,880
18. Corpus Christi Hooks
2,321,335
19. Oklahoma City RedHawks
2,291,063
20. Reading Phillies
2,280,647
21. Kane County Cougars
2,272,388
22. Lakewood BlueClaws
2,176,907
23. Springfield Cardinals
2,173,409
24. Norfolk Tides
2,141,475
25. Lehigh Valley IronPigs*
2,138,741
26. Greensboro Grasshoppers
2,095,843
27. Portland Sea Dogs
2,029,786
28. Trenton Thunder
1,990,141
29. Syracuse Chiefs
1,928,779
30. West Michigan Whitecaps
1,829,316
* previously Ottawa Lynx (Triple-A)
It’s really the fans who make Louisville Bats Baseball what it is. That’s why there’s so much more than just baseball at our games. People of all ages can enjoy and participate in a variety of events, contests and entertainment. In fact, nearly 65% of our fans attend three or more games per season.
where do the Louisville Bats Rank? From 2006-2010 the Louisville Bats have ranked in the top 5 in overall attendance in both Minor League Baseball and the International League each and every season.
Minor League Baseball Attendance Rankings Year 2006 2007 2008 2009 2010
Attendance 652,692 653,915 631,457 612,525 613,020
Rank 4 3 4 5 4
Average per Game 9,065 9,082 9,020 8,507 8,634
International League Attendance Rankings (2006-2010) Team Louisville Pawtucket Buffalo Columbus Toledo Indianapolis
Attendance 3,163,609 3,079,119 2,876,035 2,865,857 2,861,231 2,860,240
Rank 1 2 3 4 5 6
Avg. per Year 632,722 615,824 575,207 573,171 572,246 572,048
Demographics
Age Breakdown:
26%
Young Adult (18-24) Adult (25-34) Mature Adult (35-49) Early Seniors (50-65) Seniors (66+)
26% 20% 15%
13% Female
46%
less than $40k $40k - $59k
$60k - $79k
$80k - $99K
Male
54%
Male Female
$100k +
Household Income Level Breakdown
Gender Breakdown
21% 26% 23% 21% 9%
Education Level: High School Some College College Degree Graduate Degree
21% 24% 34% 21%
Occupation: 55% 6%
5% 2%
36%
None One
20%
Married
Divorced
Two Three Four
7% Single
57%
10%
2%
Five +
Widowed
Marital Status
Children at Home
Laborer Administrative Management Homemaker Military Professional Student Retired Other
8% 11% 14% 3% 1% 30% 12% 11% 10%
Ethnicity: 36% 26%
1%
19%
14% 0-10
5%
8%
8%
38%
12%
50-74
30% 3-5
6-10
11-20
21-40
25-49
75-100
3% 0-2
11-24
41+
Number of Games Attended (per season)
Miles Traveled
100+
African-American/Black Asian Caucasian/White Hispanic Other
2% 3% 92% 1% 2%
Sponsors rate Minor League Baseball highest among all sports on “Good Value for the Money” Street & Smith’s Sports Business Journal surveyed 1,290 individuals from companies that are known to be sports sponsors and found that Minor League Baseball’s batting average among these decision makers was Hall of Fame caliber! The 16 sports properties measured were: MLB, Minor League Baseball, NBA, WNBA, NFL, Arena Football, PGA, LPGA, NHL, Minor League Hockey, NASCAR, CART, NHRA, MLS, NCAA. They Offer Good Value for the Money 1) MINOR LEAGUE BASEBALL 2) NHRA 3) Arena Football 4) NASCAR 5) Minor League Hockey 6) PGA 7) LPGA 8) NFL
They Focus on Strong ROI 1) NASCAR 2) MINOR LEAGUE BASEBALL 3) NHRA 4) PGA 5) LPGA 6) Arena Football 7) NFL 8) Minor League Hockey
They Work Well With Us and Our Agency 1) NBA 2) NASCAR 3) MINOR LEAGUE BASEBALL 4) LPGA 5) PGA 6) NHRA 7) Arena Foootball 8) NFL
They Offer Good Value-Added Programs 1) MINOR LEAGUE BASEBALL 2) NHRA 3) NASCAR 4) LPGA 5) Minor League Hockey 6) PGA 7) MLS 8) Arena Football
They are Innovative & Aggressive Marketers 1) NASCAR 2) NFL 3) MINOR LEAGUE BASEBALL 4) NBA 5) Arena Football 6) PGA 7) NHRA 8) Minor League Hockey
Easy to Coordinate Programs Between League & Teams 1) LPGA 2) Arena Football 3) NHRA 4) NASCAR 5) MINOR LEAGUE BASEBALL 6) MLS 7) Minor League Hockey 8) PGA
They Provide in-Venue Assets 1) MINOR LEAGUE BASEBALL 2) Arena Football 3) NHRA 4) PGA 5) NASCAR 6) NBA 7) LPGA 8) MLB
They Provide Good Service After the Sale 1) PGA 2) LPGA 3) MINOR LEAGUE BASEBALL 4) NBA 5) NHRA 6) Arena Football 7) NASCAR 8) WNBA
SPONSOR TESTIMONIALS “The Louisville Bats partnership with Rally’s helps us brand our business throughout the busy summer season. We look forward to the hundreds of thousands of impressions that our customers get by attending a Bats game. From the prominent signage, to the commercials shown and the extra top spin Rally’s/Bats posters given to the fans, we feel the Bats are business partners with us. The extras not included in the contract is what makes this thing go the extra mile.”
- Dave Miller, Rally’s Franchise Owner/President, Rally’s
“Being a corporate sponsor has been incredible for ZirMed University. I can’t tell you how many times I get reminded from clients and employees about seeing our logo at the game…the employees see it as a sense of pride. We used the tickets and the suite as a way to thank our clients and to bring our new client prospects together with them in an informal setting. Clients, prospects and employees always had an awesome experience at each and every game they attended. We’ve enjoyed our partnership with the Bats and can’t wait for next season to begin!”
- Ralph T. Piercy, Executive Director, Industry Relations at ZirMed
“Meijer has enjoyed sponsoring the Louisville Bats for the past several years. It represents a great alignment for our brand with the Bats who draw in excess of 600,000 fans per year; the majority of whom represent our core target customer: families from the communities we serve. In addition, our association with the Bats provides an excellent opportunity to drive awareness and in-store excitement through ticket sales, free pocket schedules available at check out and player and “guest celebrity” appearances by Buddy Bat.”
- Ed McCoy, Marketing Director, Meijer
“Humana’s sponsorship with the Bats provides a perfect platform to communicate and bring to life our corporate vision, to help people achieve lifelong well-being”
- Martha Redman, Strategic Consultant, Humana Inc.
Sponsorship Opportunities: -
Stadium Signage Enter-to-Win Contests Company/Client Outings On-Field Contests Logoed Giveaway Items Video Board Advertisements
-
Sampling P.A. Announcements Luxury Suites Souvenir Program Advertisements Product Redemption Programs Season Tickets Radio Advertising Concourse Displays Off-Site Appearances (Mascot/Player)
- Hospitality - Newsletter Advertisements - Entertainment Sponsorships (Famous Chicken, Zooperstars, etc.) - Couponing - Print Advertising - Web-Site Advertisement and many more opportunities...
Custom game sponsorships
Fun. Creative. Memorable.
The Louisville Bats pride themselves in developing fresh, creative sponsorship packages that are tailored to meet the needs and exceed the expectations of any potential client. Custom designed sponsorship packages can be created to fit your promotional needs and budget. Premium night giveaways... between inning on-field contests... fabulous entertainment acts... or any other wild and wacky idea that you can come up with - we’re game!
online media advertising
Immediate. Effective. Powerful. Web Ads
The Louisville Bats website develops awareness via the internet to over 1 million people worldwide all year long. Create special offers and link them to your website through batsbaseball.com. Web banners & ad space will vary in size depending on which page is utilized. Please call for rates and sizes.
Email Blasts/Newsletters
The Bats weekly email newsletters provide the perfect portal for your company to reach thousands of people weekly! Place your ad in the newsletter and link directly back to your special offer or promotion. Please call for rates and sizes.
Social Media
Use the power of Bats Facebook and Twitter pages to create brand awarness and promote special offers for your company. With thousands of loyal followers the Bats Facebook and Twitter pages can help your company reach new cutomers with fun and creative marketing campaigns. Please call for rates and sizes.
radio advertising
Be heard nightly! Radio Commercials
An experienced broadcast crew brings each and every Bats game to life for millions of fans throughout Louisville and the surrounding area. The Bats have one flagship station in 790 AM WKRD that provides inclusive coverage throughout the Louisville Area. Cost: $40 per :30 second spot/$5,760 for entire 144 game season Cost: $49 per :60 second spot/$7,056 for entire 144 game season (commercials should be submitted in CD or MP3 format only)
Stadium sign packages
Simple. Bold. Dynamic.
No matter where you place your sign in Louisville Slugger Field, you can be sure that more than one million eyes will see your message throughout the baseball season, both on the field and off, including nightly sports reports.
1
1) Main Scoreboard - Price Negotiable Backlit 10’ x 20’ sign on main scoreboard
2) Outfield Fence Sign Package - $25,000
2
3) Field Level Padded Wall Sign Package - $15,000
3
One (1) 16’ x 8’ advertising board on outfield fence; also includes one (1) :30 second radio commercial for all 144 games broadcast on WKRD 790AM, 4 color full page program ad, nightly videoboard logo placement and one (1) “sponsor night” each season
Two (2) 2’ x 16’ advertising signs on each side of the field area; also includes one (1) :30 second radio commercial for all 144 games broadcast on WKRD 790AM, 4 color full page program ad, nightly videoboard logo placement and one (1) “sponsor night” each season
4) Auxillary Scoreboard Sign Package - $12,500
Two (2) 3’ x 8’ backlit signs as part of the facade on the second tier of the stadium; also includes one (1) :30 second radio commercial for all 144 games broadcast on WKRD 790AM, 4 color full page program ad, nightly videoboard logo placement and one (1) “sponsor night” each season
5) Concourse Banner Sign Package - $10,000
Three (3) 4’ x 10’ banners that provide a 3.5’ x 4’ sponsor logo space on each side of each of the three banners; also includes one (1) :30 second radio commercial for all 144 games broadcast on WKRD 790AM, 4 color full page program ad
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5
6) Concourse Backlit Sign Package - $7,500
One (1) 47” x 68” backlit sign located on the main concession concourse; also includes one (1) :30 second radio commercial for all 144 games broadcast on WKRD 790AM, 4 color full page program ad and nightly videoboard logo placement
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7) Concourse Backlit Sign - $5,000
One (1) 47” x 68” backlit sign located on the main concourse For more information please call Greg Galiette @ (502) 614-4549 or by email at ggaliette@batsbaseball.com.
Advertising print
Unique. Colorful. Attractive. PROGRAM, MEDIA GUIDE & SCORECARD ADVERTISING
You can’t tell the players without a program. The Bats publish a 172 page souvenir program, a 128 page media guide & information guide, as well as a six page scorecard for keeping score at all games. All are color with a high distribution. Editorial copy and covers are changed two other times a season in the souvenir program. Your ad in any of these publications not only shows your support for the team and the community, it also gives you a direct communications pipeline to hundreds of thousands of people who are your customers...and your potential customers right at their fingertips!
Program
Inside Front Cover, 4 color only (7.625” x 10.25”) ..........................................................................$7,500.00 Inside Back Cover, 4 color only (7.625” x 10.25”) ...........................................................................$6,000.00 Full page, 4 color only (7.625” x 9.75”) .................................................................................................$2,700.00 Half page, 4 color (7.625” x 4.8” hor.) ....................................................................................................$1,700.00 Half page, 4 color (3.75” x 9.75” vert.) ..................................................................................................$1,700.00 (No bleeds on any ad size. Page trim size is 8.125” x 10.75”)
Media & Information Guide
Outside Back Cover, 4 color only (4.25” x 8.25”) ............................................................................$2,500.00 Inside Back Cover, 4 color only (4.25” x 8.25”) .................................................................................$1,500.00 Inside Front Cover, 4 color only (4.25” x 8.25”) ...............................................................................$1,500.00 Full page ad, color only (4.25” x 8.25”) .................................................................................................$1,000.00 (5.25” x 9.25” if full page ad bleeds. Page trim size is 5” x 9”)
Scorecard
Outside Back Cover, 4 color only (7.5” x 10”) ..................................................................................$7,500.00 Inside Far Right , 4 color only (7.5” x 10”) ...........................................................................................$5,000.00 Inside Back Cover, 4 color only (7.5” x 10”) .......................................................................................$5,000.00 (8.75” x 11.25” if full page ad)
Kids Activity Book
Outside Back Cover, 4 color only (8” x 10.5”) .............................................................................$3,500.00/combo Ad - 1 color only (4” x 2”) & Coupon - 1 color only (3.75” x 1.5”) ..................................$1,500.00/combo (100,000 books will be printed and distributed free to children 12 & under during all home games)
print Specs Program Ad Specs
Scorecard Ad Specs
Media & Info Guide Ad Specs
Activity Book Ad Specs
Line Screen: 85-100 Bleed: None Film Read: Right Film Emulsion: Down Film Densities: GCR 80%- Black limit Dot Gain: 28-35% in the 50% mid tone area
Line Screen: 175 on coated 4/C image : 133 on B&W image Bleed: 1/8” all sides (if full page) Film Read: Right Film Emulsion: Down Film Densities: 5.0 Dot Gain: 3% on 4/c image, coated : 7% on uncoated
Note for all Bats Ad Submissions for Above Publications
Line Screen: 150 Bleed: 1/8” all sides (if full page) Film Read: Right Film Emulsion: Down Film Densities: 360 Dot Gain: 12%
Line Screen: 150 Bleed: 1/8” all sides (if full page) Film Read: Right Film Emulsion: Down Film Densities: 360 Dot Gain: 12%
Contact: Greg Galiette of the Louisville Bats at (502) 212-2287 or email at ggaliette@batsbaseball.com Space Reservation: February 1, before season. Artwork Deadline: February 15, before season. Please contact Greg for exact ad sizes and specifications per publication. All advertising programs and content are subject to approval by the staff of the Louisville Bats.
in-game video screen advertising
Larger than life!
We can show your produced made-for-TV :30 second commercial or we can do a PA read and showcase your logo or message on our giant new-state-of-the-art video screen. It will be shown once every night during the entire season for all 72 home games at Louisville Slugger Field! Please call for rates and specials.
LOUISVILLE BATS BASEBALL CLUB 401 East Main Street, Louisville, KY 40202 (phone) 502.212.2287 (fax) 502.515.2255 www.batsbaseball.com