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Q U A R T E R LY I N - H O U S E M A G A Z I N E O F H T G R O U P O c T O b E R 2 0 1 7

A TIME FOR RESILIENCE RESOLVE AND HOPE!!!

Hindustan initiative drives over 50 lakh people to pledge for Swachh bharat

cOntents

Top Story 04

Ht GIFA

OctOber 2017 vOlume nO. 41

India’s biggest neighbourhood Footaball tournament

The event aims to bring communities together, encourage a healthy lifestyle and provide a platform for kids to showcase their talent Find Your Dream Job 08 The story of Revamp for the business and plan for greater success

swachchta Abhiyaan ........ 36 live Hindustan ..................... 40

A Green Initiative – led by supply chain leadership team 14 HT’s initiative towards harnessing solar energy – a renewable source of energy

Our Initiative ......................... 44

Hindustan times now in Pune 17 Pune Launch – Idealogy, Product and the Team Behind

tech World .............................. 54

Hindustan connects ......... 48 Our Guests............................. 50

Fever Annual conference 20 Fever pledges to Be the Champion

Exchange of letters between India and Pakistan at the Attari Wagah Border

Know Your leader 24 At HT, Rajiv Bansal sees himself as the leader of digital and also as a change agent

features

stars in the city 26 Meet the stars who interacted with HT employees during their visit behind the scenes – cross border connection 30

team behind

From the eye of a lense 34 Various events and moments captured by the HT editorial photo team

regular cartoon 55 Tickling the funny bone on the status of Cows – present day India

Design @PealiDezine; Team Shine.com; Team Fever; Team Marketing; Hindi Editorial: Sudhanshu Srivastava, Rakesh Taneja, Brajesh Kumar Jha & Team; SITC: HT City Team; Cartoon: Jayachanda Nanu; Art Gallery: Courtesy Photo Section HT Editorial; HR: Ashima Deepak Kaul; Pre Production: Sudhir Wadhwa & Team; Production: Noida Press

CEO’s MEssagE

Cautious Optimism and Hope The early signs of an economic recovery and the festive season are certainly worth celebrating...

I

t’s almost as if the festive season has snuck up on us this year, making its presence felt against the backdrop of predominantly not-so-good news.

The Indian economy grew at a three year low of 5.7% in the first three months of financial year 2017-18; the implementation of the Goods and Services Tax has caused a sharp, albeit temporary, disruption in economic activity, one that’s come when the lingering fallout of demonetisation hasn’t completely abated; private investment remains a non-starter, and consumption is beginning to flag.

Closer home, print media had been hit badly, and there’s no clear direction on how money can be made from our digital audience. Meanwhile, people are beginning to question the relevance and importance of mainstream media.

Yet, there is reason for hope. Economists say the effects of both demonetisation and the implementation of GST – a fundamentally reformist move in the long-term – are transient and that there will be a quick recovery evident, in the GDP numbers, maybe even in the second quarter. This can already be seen in some August and September numbers.

I’d like to think the worst is over for the Indian economy, although a lot remains to be done. As for our own industry and our company, I think we are in for an interesting ride. Q2 has been tough for us from a revenue perspective but all the hard work done on cost management last year, has helped us keep EBITDA largely on plan. This only proves that

... what is needed now is a concerted effort to make these translate into success across media and across businesses

there is always a smarter, more efficient way, of doing business and we have to keep finding newer ways of optimising business performance.

HT Media is a financially stable, respected, and independent media company. We have made the right investments in people, platforms, technology, and infrastructure, and what is needed now is a concerted effort to make these translate into success across media and across businesses. In our core content business, we are committed to high-quality journalism and realize that, irrespective of the medium in which we choose to operate, content will be the ultimate differentiator. beIn keeping with our commitment to be parting a responsible corporate citizen and part ner in India’s progress, I’m proud to report that, Hindustan undertook the ““Ma KasamHindustan Swachh Rakhenge Hum” Hum campaign between 17th Sept and 2nd Oct to propro mote cleanliness and support the Swachh Bharat initiative. Nearly 50 lakh people took the cleanliness pledge in Hindustan’s marmar kets of Delhi NCR, Uttarakhand, UP, Bihar & Jharkhand.

The early signs of an economic recovery and the festive season are certainly worth celebrating. But there are other things to celebrate too – our country, our work, our ability to make a difference, our friends and colleagues, our values, and our families.

My best wishes of this festive season to all of you and all of yours. Work hard, play hard, but do take care of yourself.

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top story

HT GIFA

India’s Biggest Neighbourhood Footaball Tournament The event aims to bring communities together, encourage a healthy lifestyle and provide a platform for kids to showcase their talent

T

he action-packed, bigger, better grander, football extravaganza, SAGE HOMES HT GIFA (Great Indian Football Action) is back with Season 4. Delhi NCR's biggest neighbourhood football tournament for kids, HT GIFA was kick-started 3 years ago in Gurgaon with the aim of bringing communities together, encouraging a healthy outdoor lifestyle, providing a platform for children to showcase their skills and encourage them to value sportsmanship.

“HT GIFA Action provides an excellent platform for kids to showcase their talent and skills. It not only is an opportunity for children to play the sport but also offers valuable lessons in teamwork, passion, resilience, dealing with success and

04

OctOber 2017

failure, determination and much more,” said Sadhana Bhalla, Principal, Mira Model School.

HT GIFA has taken the NCR region by storm with phenomenal participation and sky-rocketing enthusiasm. It is one of the most keenly awaited, prestigious sports event in the region. With its collaboration with Spanish Primera División, or LaLiga, GIFA is poised to scale new heights.

“During training sessions we insist on some warm up and stretch-

ing exercises to minimize the risk of injuries on the field. Rules are explained to both teams and I give advice to first time players some ball handling techniques,” said Matteo Piliero, a coach from India on Track, LaLiga's Official Agency for India.

Rajan Bhalla, Chief Marketing Officer, HT Media Ltd said, “Hindustan Times always endeavors to create meaningful difference in the lives of its readers, be it through taking up issues that matter or creating platforms which encourage talent. In a span of just 4 years, GIFA has established itself as an acclaimed and celebrated platform for young and talented kids to showcase their sporting skills.

Some of the players at GIFA have potential to be future sports stars.”

GIFA is open to kids from class 5th8th in the Junior and 9th-12th in the Senior category. The overwhelming response to the first tournament en-

I love that children are focusing their attention to physical sports and not just on video games.

– Akshay Kumar

Playing in HT GIFA 2015 has inculcated a sense of team spirit in me and my teammates which has lasted till date couraged the inclusion of South Delhi in Season 2 that saw 459 teams participating, enthusiastically cheered by a huge crowd comprising parents, neighbours and friends.

By Season 3, the event’s popularity was fortified with 2300 teams participating from Gurgaon, Delhi, Noida and Ghaziabad. The event evolved exponentially and pre-qualifier matches and training sessions were held over 3 weeks at 4 venues across NCR. The newly introduced wild card entries feature garnered over 1.1 lakh votes, supporting teams that should be given a second chance. The final tournament spread over 2 weeks with 450 teams vying for the winning prize. Noida Demons and (junior) and Kkolar Sassy FC (senior) won the HT GIFA 2016 Championship.

This year, over 2,500 teams registered for the tournament. The prequalifying, knockout matches have left 632 teams in the foray. Of the 316 knocked out teams, 30 returned via wild card entries through over 1.6 lakh votes cast online—evidence of the growing recognition, influence and popularity of GIFA. The league matches start September 30.

“The voting introduced by HT is a good initiative and gives teams

knocked out in the pre-qualifiers a second chance. My team has been going around asking for votes and have been successful. I’m thankful to everyone who voted for us,” said Dr. Pushkarna, father of Abhijai from Noida Ninjas.

HT GIFA’s initiative to provide girls an opportunity to participate last year has shown great results. Last season, only 2 all-girls teams registered.

This year, 18 teams participated in the pre- qualifiers round, including 14 se2017 OctOber

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cover story

nior and 4 junior teams, with 9 teams qualifying for the league matches.

“The opportunities available to women sportspersons, especially in football are very few. Platforms such as HT GIFA encourage new players to take up the game and promote the sport,” said, Nandini Goel, captain of South City Girls FC. The opening cer ceremony has become a high powered, grand extravagan extravaganza. On September 16, GIFA opened with aplomb at Thya Thyagraj Stadium, Delhi, attended by over 5000 GIFA players, parents, coach coaches and special guests.

Astitva rendered famous Bollywood numbers and the Zenith Dance Troupe enthralled the audience with gy gy-

In 4 years, GIFA has established itself as an acclaimed and celebrated platform for young and talented kids to showcase their sporting skills rations to the GIFA anthem, joined by the official GIFA mascot, GIFU, the cute football-faced mascot, who celebrated the fourth birthday by cutting a cake. The highlight of the evening was actor Akshay Kumar whose personal life exemplifies his love for fitness. He returned to rock the GIFA stage for the third year with his star power and entertain the audience

with his energy. He said, “I love that children are focusing their attention to physical sports and not just on video games. This amazing initiative

by HT, promoting the sport of football and seeing parents support their kids, I feel great.”

Accolades Compliments from team players and parents endorse their unflinching support for the event, passion for football and the strong bonds they have established because of GIFA. Saumye Prabhash of Team Ultimate Warriors, who won last year’s Delhi Junior team category, gushed: “Playing in HT GIFA 2015 has inculcated a sense of team spirit in me and my team-mates which has lasted till date.”

1

Where are the matches held?

GIFA matches are held across venues in Delhi NCR.

2

Who can participate in HT GIFA? Any student enrolled in classes 5th to 12th. There are 2 categories for participation: Junior category is for students of 5th to 8th standard and the Senior category is for students of 9th to 12th standard.

3

Is there any participation any fee?

No, this tournament is free for all participants.

4

Motivators, Influencers, leaders and teachers Many people have contributed to making GIFA a successful annual event. The motivators, influencers,

This year, over 2,500 teams registered for the tournament... evidence of the growing recognition, influence and popularity of GIFA leaders and teachers, however, have played a pivotal role through their silent, albeit, important, contributions.

They have spent several hours, days and weeks ensuring their protégée’s success. Coaches are key to a team’s success. They train and encourages players to give their best. GIFA teams have roped in some recognized coaches to help them win the tournament.

These include Hazarat Khan, coach and team manager of Next Era Academy, who has played in nationals and Govind, a coach from India on Track, who conducted training sessions for teams during the pre-qualifiers.

GIFA’s goal is clear: Step out for kicks and company and get the ball rolling for a healthy lifestyle!!

5

How many teams will qualify?

This is subject to the number of registrations. Only teams who complete the registration process with all requirements will be eligible for participation. Post that, teams who win their pre-qualifier round will progress to the knock-outs.

6

What if my team loses in the pre-qualifying round?

The losing teams will be disqualified from the tournament, but teams will have a chance to re-enter via wildcard slots which will open after prequalifiers.

7

How long the GIFA last?

The pre-qualifiers will be held in August while matches will go on till 1st week of October.

8

Can I be part of two teams?

No, a player can only be part of 1 team.

9

Do I need a playing kit?

Players only need sportswear with shoes. Bibs will be provided at the venue.

10

When does Registration start?

Registrations start on 15th July, 2017.

2017 OctOber

Source: www.htgifa.hindustantimes.com/

“Preparing for HT GIFA really brought our whole locality together and their support and encouragement is what got us through,” exclaimed Siddhant Goel of Team Palms FC Jr, whose team were the 2015 winners in the Gurgaon Junior team category.

Leela Ashok Walia, mother of two brothers in team Super Sidekicks believes that success can be achieved only when preparation and opportunity meet. “HT GIFA has provided my sons a huge platform to pursue their passion for football. They are ardent football fans and are working hard for the tournament,” she said.

Manav Sharma, a student said “I played a lot of video games. Playing sports instead has radically changed my life. I’m now a more active person, more relaxed, and also doing better at academics. HT GIFA helped spark the passion for football.”

What is the format of the play?

There will be pre-qualifiers followed by knock-outs.

07

Shine.COM

Find Your Dream Job

Shine.com, India’s most innovative and fastest growing job portal has crossed the 2 crore candidates landmark and has over 3 lac jobs on website from 14,000+ companies

S

hine.com is India's most innovative and fastest growing job portal. Incepted in 2008 with a vision of providing dream jobs to millions of job seekers in India, Shine.com today has crossed the 2 crore candidates landmark and has more than 3 lac jobs on website from 14,000+ companies. Every day, over 12,000 new job seekers register on Shine.com.

How Shine.com Helps Job Seekers?

With its cutting-edge technology, Shine. com provides relevant jobs to job seekers across industry verticals, experience levels and geographies. With state-ofthe-art website features, Shine.com provides the widest and most sophisticated job search and career management capabilities to the candidates/job seekers.

Its strength lies in: • Efficient Job Search based upon candidates’ requirements – location, experience, salary etc.

• Job recommendations based on candidates’ profile • Enabling candidates to apply for jobs and keep track of all applications • Information about recruiters viewing candidates’ profiles 08

OctOber 2017

• Regular alerts and notifications for new jobs matching candidates profiles • Enabling candidates to use their network as referrals • Uploading their customized resume • Moving ahead in their career. Shine. com provides value-added features such as resume writing, profile highlighting etc.

How Shine.com Accomplished No. 2 Position in Industry?

Shine.com continually invests in product de-

velopment, improved user experiences and marketing. The online platform is supplemented by a mobile application for iOS and Android platforms.

Shine.com also launched multiple marketing campaigns which helped in increasing website traffic, new candidate acquisitions, job applications and app downloads.

As a value-add service for jobseekers and recruiters, Shine.com team regularly experiments with new technology to create new solutions that would help take the industry forward. Great attention has been given to the development of the mobile app because, it is observed that, a large part of jobseekers use mo mobile apps to look for jobs.

We have been able to sustain our position due to trust of our users and customers

that exist amongst its employees, management, customers and the company as a whole. Despite a highly competitive marketplace, we have been able to sustain our position and growth due to the trust of our users and customers.”

“As a brand, we are in an interesting phase of our growth journey. Shine. com – India’s leading job portal, connecting job-seekers and recruiters, has retained its No. 2 position in the job portal segment. We are the market leader in terms of growth rate and are growing at twice the rate at which industry is growing. We have moved far ahead of our competitors in terms of traffic, candidates, as well as usage. We are continuously moving up the trajectory and we believe that the driving factor behind the continual success of Shine. com is in the quality of relationships

Brand Campaigns Shine.com launched three brand campaigns over TV, Print, Radio, OOH and Cinema to increase its brand salience.

MaNagEMENt tEaM Zairus Master Chief Executive Officer

anup sHarMa Chief Financial Officer

HeMang MeHer Diljun Product Head

neeraj singH Chief Revenue Officer

saunak gHosH Business Head – Shine Career Plus

neHa kaul k Head – Marketing neHa nanDini Head – HR

Campaign 1: Yaar Tu God Hai! Shine.com announced a revamp with the launch of a new integrated recruitment solution (with Facebook). Shine. porcom became the world’s first job por solutal to integrate Facebook hiring solu tions with its mainstream offering.

The challenge was to showcase how the power of personal network can help candidates with their next job search and the campaign has been crafted around this thought. The core proposition of ‘A friend can now help you get your next job’ was very simply articulated with the campaign idea of ‘Yaar Tu God Hai’.

The campaign is focused on a story of two friends and the way one helps the other in getting his dream job through the Facebook network repre represented through a human pyramid, and amplified through a high energy, hum hummable song – Govinda Ala Re. Re The film brought alive the unique proposition of the brand through memoa very distinctive and memo rable metaphor – that of a human pyramid of friends that helps one rise to the top, literally. In today’s connected world, soso cial networking that helps one land one’s dream job is a powerpower ful proposition.

soME fasciNatiNg facts

2 LAKH 3 14,000 220SECS CRORE

NUMBER of joB sEEkERs oN shiNE.coM

NUMBER of joBs oN shiNE.coM

NUMBER of REcRUitERs

avERagE tiME spENt By joB sEEkER oN wEBsitE

3

LAKH

joB sEEkERs loggiNg iN EvERyday

top coMpaNiEs hiRiNg oN shiNE.coM: iBM, gENpact, coNvERgys, cogNizaNt, aMERicaN ExpREss aNd MaNy MoRE

4,09,000+ shiNE.coM followERs oN facEBook pagE

9800+ shiNE.coM followERs oN twittER

2017 OctOber

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Shine.COM Campaign 2: Mr. M – Kaam Ka Dost Shine.com launched this campaign to promote its revamped mobile application and to increase the website’s user base. The new mobile app leverages the strength of a candidate’s social and personal networks to help him/her find the perfect job. The app helps a person to use personal contacts available on his/her phone to get in touch with people from the company where they wants to apply to.

Shine.com created a mascot, a mouse called Mr. M, to promote the brand. The campaign comprises three ad films which are laden with humour and sarcasm. The #KaamKaDost, advertisement introduces a handsome, young, working professional who happens to be a mouse! The team created a series of films that place this mouse in a variety of situations and the mouse offers solutions to find your next job in its trademark, cheeky style. By bringing him on as a mascot, Shine.com brought a fresh new take – different from the typical negativism of the job search category.

Shine.com highlighted the large number of jobs that are available on website, and how, through its suite of services, it helps candidates get dream job. Mr. M is an innovative thinker and a quick solution provider to everybody’s job-related problems. It has become a brand property that gives Shine.com memorability, relevance and ultimately leadership in the category.

Campaign 3: Lag Gayi Vaat Shine.com launched a new advertising campaign with Javed Jaffrey.

Seeing the increasing usage of mobile phone in job search, Shine.com decided to become a ‘mobile-first’ company where the entire registration and job 10

OctOber 2017

search process for a candidate can happen only on a mobile phone. Apart from simplifying the user flows on mobile, Shine.com also added exclusive features on its mobile app that allows candidates to leverage their personal networks to find people in companies where they want a job.

An extensive research of jobseekers resulted in finding that they increasing need the mobile phone to aid their search for their next career move along with the fact that people are always on the lookout for ‘connections’ to get them an entry into their ‘dream company.’ Shine.com’s new mobile app uses the phonebook,

Linkedin and Gmail contacts of can candidates to connect them to people in companies they really want to join.

Shine.com created a series of films that showed an innocent character, enacted by Javed Jaffri, who always gets into funny, awkward situations that threatens to undo everything good that he has done in his job.

In other words ‘Uski Vaat Lag Jati Hai’ and, in this moment of truth, Mr. M, the brand mascot – a friend for all season – comes to his rescue to find his next job in his trademark, cheeky style using the new Shine mobile app which immediately opens doors of opportunities for him.

Shine.com launched this campaign across media – TV, online, print, radio, social media and outdoor and reached out to large numbers of people among jobseekers and recruiters.

The idea was to touch upon moments in life lived by almost all of us where we end up in an embarrassing situation. Shine.com’s new mobile app, with over 3,00,000 jobs, is the answer to such job-related problems.

Our New mobile app uses Phonebook, Linkedin and Gmail contacts of candidates

How Does Shine.com Help Recruiters and HR Managers?

Shine Hiring Suite caters to dynamic recruitment needs of employers and talent acquisition teams by providing sophisticated recruitment and talent management capabilities. The employers can avail:

• Database driven candidate search and job posting solutions • Innovative social media recruitment & employer branding services • On-ground recruitment solutions supported by print media Shine.com operates on a 2-way matching mechanism that assesses the requirements of the recruiters and matches it with the candidate profiles and preferences to display the most relevant candidates. It offers multiple recruitment solutions to meet the specific needs of employers and recruitment consultants.

Database Access and Job Posting Solutions • SmartMatch is a unique search and job posting solution powered by two-way matching. It combines features like job posting and access to candidate database to give recruiters instant results of most relevant candidates.

• SmartSearch is a fast, intuitive tool to search candidates as per our recruiter’s requirements. It helps recruiters with customized sorting and filtering candidates on the basis of their activity, relevance, freshness etc.

• SmartJob allows recruiters to post jobs and receive well matched applications from candidates.

Employer Branding & Community Building Services for Corporates Shine.com works to strengthen the employers’ image through community building, employer branding and fan acquisition from relevant audiences on Facebook on the basis of city, age, current company and job function. As part of this solution, Shine.com’s expert content writers help corporate employ-

ers to promote their jobs across these communities, increase social applications and manage online reputation.

On Ground Walk-In Solutions for Companies Interested in Mass Hiring and Recruitment Shine.com offers multiple walk-in solutions like “Elite Minds”, “Shine Verified”, “Job Fairs” etc. basis the recruiters requirements, the scale and complexity of hiring. By combining the power of print media and its strong database services along with social hiring solutions, Shine. com addresses on-ground hiring requirements of corporates.

How Shine.com Promotes Thought Leadership?

Shine.com aims at creating a platform for the HR Fraternity that enables everyone, right from the thought leaders

A market leader in terms of growth rate, we have moved far ahead of competitors

and HR influencers to the young HR millennials and budding HR managers, to connect with each other. ‘Shine HR Conclaves’ started in 2012, is one such step in this direction. Today, Shine.com has successfully organized over 45 Shine HR Conclaves in different cities across the nation connecting over 10,000 HR professionals.

Shine Career Plus – An initiative to Help Candidates Build Skills and Move Ahead in Their Career As part of its core offering focused towards candidate job search, Shine. com has expanded its services in the area of Candidate Capability Building.

Shine Career Plus platform helps candidates identify various skill gaps in their profile and offer them the right set of courses & certifications to help them become future ready. Shine.com identifies what recruiters are looking for in candidates and most soughtafter skills. This learning is used to help candidates develop relevant skills and embrace them. Shine Career Plus is now the largest online professional certification platform in the country.

CaThe team of experts at Shine Ca reer Plus help in identifying candicandi dates who are unable to move up the career ladder faster by counselling them on vari various courses and certifications.

The experts guide the candidates on how to develop certain skills, prepare an impressive resume and crack interviews.

“This year, the Shine Career Plus brand will be re-launched to align it closer to the Shine.com parent brand and serve as a growth engine. We, as Shine.com, are redefining the e-learn e-learning market as a “skilling marketmarket place” to prepare the workforce for the changing market dynam dynam2017 OctOber

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Shine.COM ics and up-skilling them for the jobs of the future. This is especially important as we are living in a time where the job market is evolving rapidly and adop adoption of new skills is becoming impor important to stay relevant and ahead of the job curve.”

Business Shine.com witnessed robust growth and reported a 31% increase prein revenue over pre vious year to reach `54 Crore in FY 2016-17. It plans to achieve `80 Crore revenue in the fiscal year.

“We aim to strengthen our position by rigorous and relent relentless new candidate acquisition across various industry verticals, functional areas, skills, geogra geographies and experience levels. We are also focussing on upcountry locations as these markets hold tremendous potential.

We are committed to dede liver robust and competitive product offering to recruiters

We are redefining the e-learning market as a “skilling marketplace” to prepare the workforce and HR fraternity in order to make hiring effective and efficient; and are planning to invest heavily in product and technology” Vision for future The brand will stay committed to delivering on the core promise of career enhancement and growth. The Shine Career Plus brand will be re-launched to align it closer to the Shine parent brand and serve as a growth engine. A key focus area this year will be to further strengthen the candidate database and deliver seamless and reliable product offering to recruiters. This will in turn lead to a higher quantum of jobs coming to the website, which makes for a virtuous cycle that the brand can ride on.

Timeline of Shine.com Success Story Shine Career Plus Launched

2008

2012

2011 Inception

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OctOber 2017

Shine.com Android App launched for Candidates to search and apply for jobs while they are on the move

Shine.com launches Mr. M - Kaam Ka Dost Campaign

2013

2013 Shine.com organizes first Shine HR Conclave

Shine.com introduces revolutionary Employee Referral Solutions for Corporates

2015

2014 Shine.com launches Yaar Tu God Hai Campaign

2016

2016 Shine.com launches Lag Gayi Vaat Campaign featuring 'Javed Jafri'

Shine.com achieves '2 crore' candidate milestone

Leaders Speak Neha Kaul Head Marketing Shine.com - the brand delivers on its promise of “Great careers start here”.

The trust that the brand has earned over the past years is reflected by the fact that it is today the fastest growing job site in the country with over 7,000 new job seekers registering every day.

As the competition in the job portal category intensified and sales pressure increased, the Marketing team took on the additional responsibility of demand generation for the core business of candidates search and access. The new function driven by Marketing contributed 15% towards the top line of the Shine.com core revenues and continues on a high growth trajectory.

Shine is today the fastest growing jobsite in the country Shine HR Conclaves, established as a thought leadership platform in the recruitment industry, continued to attract the who’s who in the HR space across cities like Delhi, Mumbai, Bengaluru and Chennai with over 1,000+ professionals attending the Conclaves live. The conclaves not only strengthened the brand imagery but also generated revenues through sponsorships.

This year, we are also excited about the re-launch of Shine Career Plus in a brand new avatar as it aims to further propel the growth engine of its parent brand – Shine.com

hemaNg meher DiljuN Product Head We have made considerable progress in the product space and are continuously innovating to enable candidates to search and apply to the jobs at ease and on the move.

Our focus is on keeping abreast of the user expectations and developing 'best in class candidate search' In line with the trend of building technology solutions to improve the user experience, we are working to offer great UI experience to job seekers. We are building technology to give great experience across the diverse population as people carry different phones and are on different networks. We use predictive analytics based upon user’s search patterns to provide them most relevant job feed and job search results to make it seamless and reliable.

The Indian ecosystem of overwhelming mobile internet penetration gives us an opportunity to reinvent how job search and job applies are done. As more and more users are moving to mobile platforms, we are riding on this industry trend and have revamped our mobile site completely with new user flows and pages that made the website faster and easy to use. This in turn has led to higher usage and mobile traffic has increased on Shine.com’s m-site.

SauNaK ghoSh Business Head – Shine Career Plus In order to capitalize on brand ‘Shine. com’, we extended ourselves to new line of business in the area of e-learning and career advancement courses under the umbrella of Shine Career Plus – which focuses on Candidate Capability Building. Under Shine Career Plus platform, we help candidates identify various skill gaps in their profile and offer them the right set of courses & certifications to help them become ready for future growth.

The venture into the e-learning vertical has resulted in an 80% growth in the overall Career Plus business The venture into the e-learning vertical has resulted in an 80% growth in the overall Career Plus business and has grown its contribution to the parent brand of Shine.com. Strategic partnerships with leading industry content providers like Vskills, Skillsoft, Digital Vidya has enabled Shine Career Plus to scale up rapidly.

With its offering of over 500 courses and a rapidly growing consumer base, it has become one of the leading e-learning providers in the marketplace.

2017 OctOber

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SuStainability

A Green Initiative Led by Supply Chain Leadership Team

photo: shutterstock

"The environment and the economy are really two sides of the same coin.

If we cannot sustain the environment we can’t sustain ourselves" — Wangari Mathaai

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ince years, man-made (anthropogenic) activities have been contributing to GHG (Green House Gas) emissions. Due to GHG emission, climate is rapidly changing for the worse and these changes are largely irreversible.

Global climate change already has tangible and irreversible effects on the environment, like loss of sea ice, accelerated sea level rise and longer, more intense heat wave condition, to state a few. Carbon dioxide is primarily responsible for GHG effects and climate change.

Currently, India is the fourth largest GHG emitter, accounting for 5.8% of global emissions. India’s emissions increased by 67.1% between 1990 and 2012, and are projected to grow 85% by 2030, under a business-as-usual scenario.

Any non-renewable source of energy, when replaced with renewable sources significantly reduces the emission of GHG in the environment. In recent years, solar energy has proven to be the best suited energy source to help reduce carbon dioxide emission in the environment. We are well conversant with the useful impact of solar energy and its easy application. We receive solar energy from sun, primarily as visible light and as other forms of electromagnetic radiation. The benefits

Since March 2017, we have generated approximately 1.2 lacs units of solar energy at Greater Noida, saving approximately R 2.4 lac till date

Quick Facts first initiative towards solar 1 HT’s energy harnessing and using re-

newable source of energy

Project supports the HT 2 This Supply Chain team’s goal of being environmentally responsible, while positively impacting the bottom line

utilizes approximately 3 System 8300 square meter of idle roof

space, creating some financial saving for the business solar panels 4 1560 installed, each capable of producing up to 320 watts of electricity

5 Nolationinstalor

maintenance cost has been or will be borne

by HT

of solar energy are huge. For example it does not produce any pollutants and one of the cleanest, environment friendly sources of energy. Most importantly, it is an inexhaustible source of energy and the best replacement to non-renewable energy sources.

In India, where power generation and utilization is very costly, solar energy is the best alternate means of generating power. Many public and private facilities, both within and outside India, have installed solar panels and are enjoying, not only an economical but, a more reliable and environment-friendly source of energy. Solar power ensures both environment protection and cost saving.

With the belief that a healthy environment is necessary for the wellbeing of the society, 2017 OctOber

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SuStainability

will save our business money, and is the foundation for a sustainable and strong economy, we at HT Media, have taken this responsibility seriously and believe that we must play a constructive role in addressing environment issues. We believe this is a win-win situation.

Stepping up to Solar At HT, we primarily depend on processed energy from grid and DG sets for backup power. The monthly electricity consumption for the HT Greater Noida printing unit is approximately 9,00,000 kwh per month. The company’s goal was to install a solar energy system to meet approximately 10% of the total energy requirement in the first phase of installation. The challenge, however, was to identify a vendor who was willing to make the in16

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Solar energy does not produce pollutants, is one of the cleanest, inexhaustible sources of energy, and the best replacement to non-renewable energy sources vestment and share the gains from neat energy cost savings through solar energy production at the Greater Noida factory.

HT signed a 20 year contract in August 2016 with Amplus (vendor), with an agreement that Amplus will make all the investments and operate and maintain the solar panels.

A 500 MW installation, consisting of 1,560 solar panels

(each capable of producing up to 320 watts of electricity), was installed in February 2017, over the roof top area of 8,385 sq mt. With this installation, we expect to reduce our carbon footprint of CO2 emission by 726 ton/annum and generate 2500 KWH/day of green energy and save approximately 25% energy cost vs grid energy.

During the entire project planning and implementation, the Greater Noida team has worked in close coordination to ensure safety during the installation phase. Since the commissioning of the project in March 2017, we have generated approximately 1.2 lacs units of solar energy at Greater Noida, saving approximately `2.4 lac till date.

Building on Success Encouraged by the outcome, we have already finalized an agreement to build another roof top solar system at our Mumbai printing unit, with a plan to expand this to smaller printing units subsequently.

Pune Launch

Now in Pune

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he Oxford of the East, Pune, has been a thriving metropolis. A centre of academia and business, Pune epitomizes a New India that thrives in a heady mix of capitalism and rich culture. As a city, Pune, like Hindustan Times, has been able to charge on a developmental path while still keeping its cultural roots and history intact.

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Pune Launch

O

ver a period of time, Pune has well-deservingly acquired the crown of being called Maharashtra’s cultural capital because of its rich tradition and history and also for being home to various communities for over decades. But, in recent times, the city has made a conscious effort to be recognised more than just a cultural city to the state of Maharashtra and contribute to the state’s economy and development through an ever-growing and promising industrial hub. Pune, as a city has a huge potential for growth and this was also recently recognised by the GovPune become more aware ernment of India as the city was Top: mayor signs and precocious on ranked No. 2 in the top 20 smart copies on launch day cities list in the country. From a of Hindustan news that matters to Times at cultural capital to an industrial Appa Balwant them and the city.

Chowk in hub, the city has had quite a trans- Pune Right: Dhol Why Pune? formation over the years.

– Tasha Hindustan Times, This transformation has procession with a group hugely impacted the millennial of 50+ players since 1924, has upheld its strong legacy population who has aggressively tried to maintain a balance between by being the voice of the being traditional but yet modern. country with its methodical Connecting this to the reading habits, and unbiased journalism. households which were strictly a single Hindustan Times entered language household have upgraded West with Launch of Mumto a second aspirational language. bai edition in 2004. Today HT is not Moreover with digital penetrations only the leader in, but also a strong hitting the sky, the Pune reader has force in Mumbai with over 1.6 million daily readers. Thus, it was only natural for HT to expand its presence in west. Pune is young and growing with an appetite for English daily.

Produced by an editorial team known for its quality, innovation and integrity, Hindustan Times is the choice for nearly 4.5 million readers across India, who turn to it daily for news, information,

analysis and entertainment. Driven by the commitment to providing news, information and knowledge that is unbiased and credible – HT will seek to make mornings brighter in Pune.

What Will be different? the ideology HT will have Pune and its citizens at heart of the paper, covering topics that affect them and are of interest to them. Right from the very first issue, the effort will be to foster the community spirit of Pune for the pursuit of the common good, by including local stories which impact the city, day-in day-out.

HT Will have Pune and its citizens at the heart of the paper, right from very first issue The Product HT Pune edition will be an unmatched offering with power packed 50+ pages of national, state and local affairs, entertainment & lifestyle and specials.

The weekend edition of HT Pune shall see unequalled offerings ever seen in the country including HT Brunch – India’s largest read magazine, every Sunday; Mint Lounge – the weekend edition of Mint, that focuses on the arts, food, culture, fashion, sport, music, and the like, every Saturday and HT Café – the buzzy supplement that is redefining entertainment and lifestyle space in newspapers, daily.

The Surround With product being the core, it will be supported by massive surround marketing activities during the launch to create buzz and excitement amongst readers. Digital will be the key driver

to create launch awareness amongst the TG complimented with Outdoor and Print. Over the weekends, Punekars would also get a glimpse of HT’s on ground activation which celebrates the culture and tradition of Pune.

Bobby Ghosh, Editor-inchief, Hindustan Times says, Top Left: will give everything you need to People “We are bringing a lot of history check newly understand your neighborhood, launched in this youthful city; rich and Hindustan your city, your state, your world edition credible journalism and along Times better. We are looking forward at a paper stall with it our commitment and pas- Top Right: DCP to wake Pune up, daily, with inGanesh Shinde sion to bring to you the newspa- (center) novative content and a passion during launch per that the city has ever seen.” of Hindustan that will be an industry-first.”

Pune Rajeev Beotra, CEO HT Times edition English adds, “Our goal is to bring Above: People Who iS iT for? to you a paper that is community- participate Hindustan Times prides itself in in drum cafe session at centric, that captures the ideas, Hindustan being the highest read newspaper launch ideals and aspirations of Pune. Times in the country with over 4.5 activity at A newspaper, that serves as Phoenix million active readers and the Market City your chronicler and companion in Pune website www.hindustantimes. and a genuine member of the com is the highest visited Media community. A newspaper, that the Website in the country. entire neighborhood tunes into for With a diverse coverage of differsolutions for the common good.” ent topics, HT-Pune will be focusing Rajan Bhalla, Group CMO, Hindu- on Punekars who wish to gain their stan Times, adds passionately, “The knowledge base and be involved weather in Pune is just about to heat with the real issues of the city and up. Through Hindustan Times, we the country.

2017 OCTObeR

19

Fever reboot

Be The Champion

Fever FM Annual Conference

15 Stations, 2 Businesses, 9 Support Teams, 13 Cities, 350 Feverites— All came together to pledge to “Be the Champion”

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he Annual Conference is the most awaited event of the year at Fever FM. It is an event that generates pride and a sense of belonging in every single Fever FM employee. It is a platform where the mission, the vision and the objectives of the company are clearly spelt out and the road map laid out. The entire organization comes together and achievements of previous fiscal are rewarded and station wise plans of current fiscal are shared with a sharp focus on strategy to achieve plans.

The agenda of the conference comprises an address by the CEO Radio and Entertainment, HT Media Ltd., Harshad Jain, interaction with the senior management of the company and an address by a notable guest speaker. This is followed by performances by the station (practices for which start months in advance) and rewards to and recognition of the “Champions.” At the end of the day, all teams let their hair down together to celebrate the company and their contributions.

This year, the annual conference of Fever FM was held on the 4th and 5th of May, 2017. The motto for FY 17-18 for Fever FM is “Be the Champion” and hence it was the central theme of the conference. Each segment of the conference was hosted by Fever FM Radio Jockeys from different stations. The national team presentations were followed by station wise presentations.

The station heads in each case presented the achievements of their respective Left: Mumbai stations and Programming team contributors were recognized as the champion lauded with titles Programming and praises. team

top: Sharad Saxena presenting the ‘champion executed Station campaign’ Award to the bangalore team for ‘radio ka Pehla Swayamvar’ right: the Delhi Fever team celebrating their win for ‘radio Sarkar’ being recognized as the champion executed Station campaign

Every single Fever employee left the conference with a pledge and commitment to the motto: “Let’s gear up and together we can ‘Be the Champion’”

Addressing the gathering during the conference, Harshad Jain, said, “From 2012, when we faced the biggest challenge as a business, we have come a long way. Fever FM in the last few years has made a journey from being a station which was making losses and had no cash to being one where the parent company, HT Media Ltd could place its faith to invest 500 Crs in. It has been an extremely difficult journey to becoming the top performing radio company in the category. Each year we have had 2017 OctOber

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Fever reboot

a theme that we have believed in as an organization. We started with ‘Dare to Dream’, then we had ‘Live the Dream’, followed by ‘Dream. Believe, Achieve’, and then ‘Time to Conquer.

Finally this year is the time to ‘Be the Champion’. We have tripled our revrev enue since 2012 and have quadrupled our EBITDA margins. FY 16-17 has been an incredible year, where after the phase 3 auctions, we expanded from being a 4-station network to a 15-station network panning across 13 cities. From being a company of 70 employees we have expanded to being a company with over 300 emem ployees. All of this was pospos sible because of the paspas sion of the team, the belief that we had in the vision of the comcom pany and the dedicadedica tion and hard work by each and every member of this company.”

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Left: Gagandeep Singh being felicitated by Ashu Phakey & Sonal Kalra for being the ‘champion - behind the Scenes’

top: the radio Nasha Delhi, in its very first year receiving the ‘champion Station of the Year’ Award from rajeev Verma

below: Irfan Khan interacting with Feverities

Fever has made a journey from an entity making losses to a one in which HT has made huge investment Some of the achievements of Fever FM, apart from revenue growth and performance, that were highlighted during the conference were • First radio network to go live with all phase three frequencies within 6 months of the auctions • Only network to have 2 stations in Delhi and Mumbai • All new stations achieved operating break even in 3 months of launch • Onboarded 185 new people • Introduced the radio industry to a new clock – “Premium Ad breaks” • First company in the category to launch stations through an interim set up

Winners

• First company to introduce a top: Vivek brand to newer heights and set Khanna new category in radio – “Cool presenting benchmarks in the industry that the ‘champion Retro” with the launch of corporate the competition can only dream team’Award Radio Nasha about. to Prasad and This year, the guest speaker at Kulkarni The conference also recogteam from Fever Mumbai the conference was the actor nized the performance of ‘ChamAbove: Nalin Irrfan Khan. The actor addressed Garg & pions’ amongst the Fever FamSonal Kalra the Fever Family and spoke presenting ily. Some of the key awards that the ‘champion about his trials and struggle Support team’ were given out were to the when he joined the film industry award After the rewards and Finance team and how his passion for films and recognition, both the evenings faith in himself kept him through his were marked with fun and energy. journey. He suggested that his journey Every single Fever employee left is very similar to the one Fever FM has the conference with a pledge and had and that he sees the same fire in commitment to the motto: “Let’s the bellies of each of the member of the gear up and together we can ‘Be the Fever Family that is bound to take the Champion’”.

Champion Station Radio Nasha, Delhi Champion prog. team Fever, Mumbai Champion teamS • Corporate Sales Fever, Mumbai • retail Sales Fever, Delhi Champion Support teamS • Finance and Legal • Central miS Champion radio ShowS • Fever delhi – dilli Ke do dabangg • radio nasha delhi – dhak dhak evenings with rJ akriti • Fever mumbai – nana Chi tang with rJ Sidhu • radio nasha mumbai – Jhakaas mornings with rJ rohini • Fever Bangalore – the Super hero Show with rJ Sriram • Fever Kolkata – mad mornings with rJ Shraddha • Fever Chennai – Yo Café with rJ Syed • Fever hyderabad – Lose Control, with rJ ayushi • Fever up – Fever Ka dabangg with rJ nishant

2017 OctOber

23

Know your Leader

Streaming Online

With Rajiv Bansal, CDO & CEO–HTDS At HT, I see myself not only as the leader of digital, but also as a change agent.

One of the biggest challenges is help transition our best things

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ajiv Bansal’s entire career has been in the digital space in the US, working with established companies and startups. Four months into the company, Rajiv has quickly grasped the challenges and opportunities for HT digital and is optimistic about the future.

Here are snippets of his journey, his roadmap for HT digital and his proclivities.

Tell us a little about your professional journey so far. You've worked for some of the finest international companies. Do share some highlights of your learnings, your challenges?

I grew up all over India, and did my undergrad from Thapar Engineering College when the dotcom boom was taking place. So, I went for my MasMas ters in Computer Science to the UniUni versity of Illinois, Urbana Cham-pagne, and ended doing a startup.

But 2008 was a terrible time for a startups. We crashed with the dotcom bust. One learning, however, was the importance of knowing about products—and that guided my professional journey from then. I worked for Microsoft, the best place to learn about product management, developing a knowledge of intangible and tangible products. I also wanted

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HT has a very strong culture. People have worked here for a long time and there are some who have left and come back

to learn about business. So, I went to Kellogg, and then did Management Consulting.

I then joined Logitech, a company going through transition. We thought innovatively and uncovered technologies that helped build the company’s foundation. I went back to a startup dealing with consumer shopping and created an app for customers to price-match products while in a store.

We also made an energy app that measures energy consumption of appliances in your house. From here, I helped set up Samsung’s global innovation centre for corporate product launches and venture capitals, encouraging entrepreneurs to consider us as investors, going back to a startup, Peel, where I helped pull the company out of the red.

At HT, I see myself not only as the leader of digital, but also as a change agent. As an industry, the customer’s consumption of content has shifted from just physical newspapers to a combination of physical and screen content. So, we are also going through a transition at HT. While there are huge challenges, there are also opportunities, and I am optimistic. I believe we are India’s most trusted news brand.

So when you take a trusted news

brand and put it on digital, that’s very translatable.

celebrating the arrival of the little one

What drew you back to India?

A combination of personal and professional. My wife had been talking of moving to India, and I believe in having no regrets. Having said that, there’s a huge opportunity in India. I’m excited that more people here are going to come online than the entire US population. Also people like me should come to mentor our next generation of leaders. HT has a very strong culture. People have worked here for a long time and there are some who have left and come back.

How do you plan to take HT’s digital journey forward?

We have been a very successful on the news side. But on the digital side, we have to do different things. One of the biggest challenges is to transition our best things, like our integrated news room, and also eliminate biases about what is not translatable from print to digital. We have a lot of learning to do to build a strong digital presence, including making our core team even stronger, building new skills, and thinking not just operationally, but also strategically.

Are you considering exclusive stories for the digital platform?

We don’t look at print or digital exclusive today. But there’s an opportunity to learn from our digital stories and bring those to print. For example, if a story broke digitally hours before the print edition, we now a lot of information on the story, the different angles, what’s the bouquet of the stories around it, what is doing well and bring that to print. While I don’t fundamentally believe in exclusives, I think there’s a larger bouquet of sto-

We are India’s most trusted news brand. So… to put it on digital is very translatable ries that overall get created and only some make it to print, not because we are trying to do digital exclusives, but because these are the most impactful that we want our readers to see.

We are looking at the vernacular front. That would push our digital boundaries that open up print opportunities. That’s a provocative example, but something that could happen if we used digital in a strategic way. We are not quite there yet.

What is your digital strategy?

I believe consumers should lead the way. We are currently doing consumer research. Our teams are looking how people consume content. Personalization is important. As an industry, we

have not done personalization. Behavioural research says organizing content by the most to least likely will get consumers to engage with more stories. We also need to think more broadly about our apps and improve their quality. The challenge is that people want limited apps on their phones.

We have 4 different apps today. So that’s going to push the boundaries on our thinking. Then, we are learning that people are really into vernacular content. So how do we bring more focus into this? We will to experiment in some of these areas. There are opportunities to explore, operating within the current framework of the company and the business.

What do you do when not working?

I spend a time with my kids, play Pokemon Go and go for Pokewalks. We watch cartoons. My wife and I watch content on Netflix, and go to the movies. I like to watch sports--I’m a huge cricket fan. I’m a foodie. I socialize with colleagues. I’d like travel more.

2017 OctOber

25

StarS in the city

Rendezvous with the Stars

HT Delhi Office hosts a varied constellation of the STARS that open up in candid conversation – a glimpse of the Glitzy tete-a tete will leave you spellbound

SuShant Singh Rajput doeSn’t believe in dancing ShiRtleSS to pRomote a film Sushant Singh Rajput feels that several gimmicks such as taking his shirt off, or dancing at an event to promote a film, can’t convince the audiences to go to the theatres.

“I personally don’t like the idea. I don’t think that film promotions, the way we do, do anything for anyone,” says Sushant.

The 32-year-old believes that movie trailers are the best way to convince the audience to watch a film. “Once you have established the date of release in the audience’s mind, that’s it. Then you are making constant reminders through your phones or the TV. And once the audience has seen the trailer, and if they don’t like it, I can dance on stage, I can take my shirt off —nothing will still convince them to watch that movie. Even if their friends tell them to watch the movie, they won’t. That’s why I think promotions don’t work,” he says.

However, Sushant whose film Raabta released last Friday, feels that filmmakers don’t want to leave any stone unturned in generating interest among audiences and therefore invest

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If the Audience does'nt like the trailer, nothing can convince them to watch the movie

in promotional activities.

“I have seen many films, which have a good script and are entertaining, do less business as compared to a mediocre film which is also entertaining. So, we don’t know what might work. It could be a good script, item song or good promotion. In the end ,we do everything so that we don’t blame ourselves,” he laughs. hitS out at tRollS KRiti Sanon hit and moRality police: don’t tell weaR women what to wea “It’s high time that people stopped commenting on what women wear.

It’s our choice,” says actor Kriti Sanon, on a recent visit to Delhi to promote her film. Her reference is to controversies around female actors’ clothes, with Internet trolls going all out after Priyanka Chopra (for wearing a short dress when meeting Prime Minister Narendra Modi), Fatima Sana Shaikh (for posting a swimsuit photo during Ramzan) and Deepika Padukone (for her clothes in a magazine shoot).

Kriti feels very strongly about society trying to dictate what women should wear or shouldn’t wear. Going back to the PriyankaModi meeting, she says, “Even Modi sir was not wearing a kurta pyjama; he was wearing a suit, which is Western. And Priyanka was wearing something very

decent. It wasn’t vulgar attire. People need to stop telling women what to wear, or else it should be mentioned that if you’re meeting so and so, please wear a burkha.”

The 26-year-old actor believes that Priyanka, who has worked in Hollywood projects such as Quantico and Baywatch and has become a popular name even in the Western entertainment circuit, has made India proud. “Priyanka is someone who represents India in so many ways and has made us proud in the entire world. She’s not someone who will do anything that harms India’s pride,” says Kriti.On International Women’s Day (March 8), Kriti had posted a video about the need to start taking action and stop bullying women.

“If you have to only talk about women’s empowerment and not do anything, then just stop talking,” says Kriti. “We have to stop emphasising that women need still more empowerment, because then it means that we’re weak. It has to become [the belief] that men and women are equal.”

Manisha Koirala: i don’t care about people’s opinions anyMore; don’t want to repeat My MistaKes Having stayed away from the public eye for five long years, actor Manisha Koirala is finally making a comeback in films. After battling cancer and sailing through a failed marriage, the 46-year-old says the tough phase in her life has taught her a lot. “I have stopped living in the fear of what others will think of me. That is a wrong way to live. I want to live fearlessly,” she says, and adds, “And honestly, after coming out of a near death situation, when I look back, I don’t really value people’s opinion.

I do respect them, but it should not encroach into my idea of living because it’s my life.”

No wonder then that she says that she is content, but is quick to add that it doesn’t mean there are no regrets. “There have been times when I felt hurt. I have been sad and disappointed and cried too. But now, I feel those phases were necessary for me to grow as a person and value things in life,” says Manisha with a glint in her eyes and a smile.

The actor, who has made a comeback in the film Dear Maya, feels nobody leads a perfect life and goes through heartbreaks and emotional breakdowns. However, she admits that she’s been through extremes. “What can I say? Maybe I am the chosen one,” she laughs.

Manisha married Samrat Dahal, a Nepali businessman in 2010 and the two got separated in 2012, the same year when she was diagnosed with ovarian cancer. Ask her if she feels a void in her life after spending years alone, battling the deadly disease, she says, “I feel I probably had a void before, and to fill that void, I kept on searching and knocking at the wrong door, so I don’t want to make that mistake again.” She says that she is now sure she doesn’t want to remarry, and that she no longer needs a man in her life to complete her.

“If you have to only talk about women empowerment and not do anything, then just stop talking”

2017 OcTOBer

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StarS in the city “Only if somebody can add value to my life, he is welcome. I don’t need a person to create confusion in my life or shake my situation because (after surviving cancer) I’ve realized that life is precious,” she says.

Diljit Dosanjh: just because i’ve never haD alcohol Does not mean i can’t sing about it The cast of upcoming Punjabi film, Super Singh, actors Diljit Dosanjh and Sonam Bajwa, visited HT House on Friday to interact with the winners of the Stars in the City contest.

When a fan told Diljit about how influential are the characters he plays on screen, the very honest singer-actor replied that he did these roles purely as work, and because they were offered to him. “I am not a role model for anyone. The same actor plays the role of a thief and a police officer on-screen. It’s not fair to look for role models in them.

Being an entertainer, I want to play the role both of a villain and a hero.

You can spread awareness through entertainment. I acted in Udta Punjab (2016) which was based on drugs even though I never drink. Also, just because I’ve never had alcohol does not mean I cannot sing about it.. Aap logon ko choose karna hai ki aapko kya seekhna hai,” said Diljit, adding, “Main paise bana raha hoon, apni life aur family ko safe kar raha hoon. If I get an opportunity to do something in life, I will do it. Right now, I am a very selfish person.”

Of course, a conversation with Diljit is incomplete without the mention of American reality television star Kylie Jenner. Diljit has often spoken about how much he likes her. When a fan quizzed him

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about whether he would pick Kylie or actor Anushka Sharma, who he acted alongside in his film Phillauri, he said, “Aap Kylie ke baad koi bhi naam lete tab bhi answer Kylie hi hota.” Diljit and Sonam’s fans were in for a treat as the two sang the song Hawa Vich from the film, while Sonam also danced to Ho Gaya Talli with the audience.

Meanwhile, Sonam said that she signed the Anurag Singh directorial without even knowing its genre.

“When I signed the film, I didn’t know it was a superhero film. I was

so excited to work with Anurag and Diljit, so I didn’t ask anything else.

I was happily surprised. I couldn’t imagine that they could make a superhero film in such a way. I remember asking Anurag about how he thought about the film. He said it had been in his mind for two- three years and finally he made it,” she said. The actor also said that she will always remember this film. “I have always looked forward to working with Anurag, he’s my favourite director. He’s also a very good human being. He is so passionate about cinema. I enjoy acting and when you work with such a team, you are happy throughout the shoot.”

A lot of stars such as Akshay Kumar and Sonakshi Sinha have appreciated the trailer of the movie.

And Diljit says that he’s more than thankful. “Akshay sir ke hum sab fan hain. He has struggled so much in his life and has achieved so much despite not coming from a film background. He called me when he saw the trailer and said, ‘Achha

“ i get an “If opportunity to do something in life, i will do it” —Diljit

trailer banaya hai,’ and congratulated me. Itna bade superstar agar regional film ko support kare, toh bahut badi baat hai,” he said.

Responding to a question about whether it was difficult to manage the superhero costume, the actor said, “There were two people who used to help me wear the suit and also get out of it.”

AkshAy kumAr reveAls why he gAve up his originAl nAme rAjiv BhAtiA The team of Naam Shabana — producer Akshay Kumar, actors Taapsee Pannu and Manoj Bajpayee, co-producer Neeraj Pandey and director Shivam Nair — visited HT City in March to meet winners of the Stars In The City Contest. In an interesting conversation with Sonal Kalra, National Editor – Entertainment & Lifestyle, Hindustan Times, Akshay revealed why he changed his name from Rajiv Hari Om Bhatia to Akshay Kumar.

When a fan asked Akshay what made him do it, he replied, “No one has ever asked me this question.

My first film was Aaj (1987) which was directed by Mahesh Bhatt and starred Kumar Gaurav. The name of Gaurav’s character was Akshay. I had a 4.5 second role in it and I would only observe Gaurav and his acting.

I don’t know what happened but one day I just went to the court and got my name changed.”

The actor said that though he was a nobody at that time, he got a visiting cards made with the name ‘Akshay Kumar’ and went looking for work.

“I don’t know why I changed my name.... I just went to the Bandra East court and got it done. Main kucch bhi nahi tha us time pe phir bhi maine visiting card banwaye. Then I went out to get work, time was in my favour, and I got films after that,” said Akshay.

The audience got a self defense lesson from Tapsee and Akshay During the session, the audience also got a self defense lesson from Taapsee and Akshay.

Talking about self defense training, Taapsee said, “Unfortunately, it’s the need of the hour right now. I didn’t take self defense classes when I used to live in Delhi, but thanks to Baby and this film, I have enough confidence now that I don’t need a bodyguard and I hope I don’t feel the need to have one in future. Girls are very much aware about what happens on roads and I hope aisa nahi hota. You need to be your own hero and you should not depend on anyone.”

The actor , who plays the protagonist in the film, a prequel to Baby (2015), shared how excited she was to know that the film was based on her character. “ I didn’t know there was a discussion between Neeraj and Akshay about Naam Shabana during the post production of Baby. When I got to know about this film, it was a surprise for me. It was too good to be true. It’s not just a title role but a story on me with these names

attached it. I believed that this film is happening only when I reached the sets,” she says.

Elaborating, Neeraj said, “It started during the post production of Baby and Taaspee’s portions in that film worked brilliantly for us. This led me and Akshay to think how it would be if we chronicled her journey.

We were waiting for the success of Baby and once the film was received well, we started working on Naam Shabana,” he says.

Nair, who has directed films such as Ahista Ahista (2008) and Bhaag Johnny (2015), praised Pandey, who directed Baby. “Neeraj’s writing has so much clarity on paper that there was no confusion in directing this film. Neeraj narrated the film to me and it was super. I had no problem in understanding the characters,” he says.

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Behind the SceneS

Cross Border Connection

Through Letters

I loved attempting the story on daily ritual of letter exchange between India and Pakistan right at 11 am at Attari Wagha border. Thanks to mail vans of Lahore and Amritsar head post offices that help connecting people on both sides

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ot many weeks ago, as I was at the Attari –Wagha border with my guests from Germany to attend the popular evening parade, an interesting memory came running to my mind that just three years back, I was right on the ‘zero line’ marked between the India and Pakistan gates to collect inputs for a story on the daily ritual of exchange of letters between the parted brothers. But, how I stumbled upon this story idea and the route it followed till it finally came in print has always boosted my excitement echelons, especially while I narrate this experience to someone.

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It all happened as I was at the border during one cold January morning to welcome some of the noted musicians from Pakistan who had to perform in Amritsar the same evening. During those days, having worn the crown of journalism very recently, I wanted to be the first one to interview them right at the border. While I was eagerly waiting for them, I came across two red vans –one from India side and the other from Pakistan side heading towards the border gates.

Once they reached the gates, the vans reversed toward the gates and, within a few seconds, both vans opened their rear doors and brought

photo: istock

out the big sacks that were quickly exchanged followed by signing of some documents. However, as I was quite far from these vans and I had not noted so far that they were postal vans and I was really not sure as what exactly was happening.

But needled by my curiosity, I couldn’t stop asking from a coolie standing next to me about these vans and what’s exactly was their motive.

He casually remarked with a smile, “Just routine activity –simply an exchange of letters between India and Pakistan that takes place daily exactly at 11 am.”

Wow, that’s remarkable, I thought. I was sure that there would be very few to know about this daily ritual and that was enough to trigger me to pen down a news story to spread this hidden yet intersecting tradition.

Within a New York minute, my mind, on its own, went on to host a seminar on this with a conclusion that while relations between India and Pakistan continue to remain hostile but the gesture of exchanging letters bind them together with love.

Finally, when the artists arrived, I loved throwing questions on these letters and my ears were truly in love with their views that fostered me more to write about this lovely tradition. By afternoon, the moment I was in the office I hurriedly and zealously, narrated my entire observation to my boss –Aseem Bassi--on letters being exchanged and he encouraged and supported me to go

While relations between India and Pakistan continue to remain hostile, but the gesture of exchanging letters bind them together with love ahead and write a story about this little known, yet important, exchange.

Aseem assigned another colleague, Usmeet Kaur, with me and got our appointments fixed the following day with concerned officials at the head post office and Border Security Force (BSF).

First, we headed to the head post office where a majority of the officials initially evinced little excitement as it was just a mundane activity for them.

But as we convinced them that how exciting it will be for the newspaper readers to know about this, they slowly began to unfold some very interesting

facts, including that this custom has been active since 'days of partition.'

“We daily get, not only letters, but books, magazines, marriage cards and lot more from across the country for different addresses in Pakistan. So, on everyday, we pile them up in a big sack for sending them to Pakistan through our van. Same is the story on other side of the border, where a van from head post of Lahore does the same and, most importantly, both vans have to reach by 11 am for the process of exchange. I wish that people on both sides continue to be connected with such exchanges,” ebulliently underlined one of the elderly woman officials.

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Behind the SceneS

As we met DIG Mohammad Faiyyaz Farooqui from BSF, he seemed, like us, to be equally excited and gave us permission to join the postal officials’ right during their exchange at the gates.

Curious and exhilarated, we reached at least an hour before the vans had to arrive, thinking of possible questions we could ask. As we spotted the vans punctually coming towards the gates, our excitement ran high. We were escorted

We are born to love and not to hate, to help each other and not destroy one another to the gates by one of the senior officials who politely requested to ensure that our feet don’t cross the 'zero line' during the conversation and we avoid any other questions than letters.

At last, the much awaited scene commenced as vans finally made a halt. The doors opened and bulky sacks were brought out by two postmen on both sides. I vividly remember the Lahore postmen who were dressed in their quintessential Kurta Pyjamas and, while heading towards the ‘zero line,’ talked about the January chill and the dense fog Lahore is facing every morning. Responding to them, postmen from Amritsar echoes, same is the case in Amritsar, brother! (And,

the conversation is all in Punjabi as language is no barrier).

Finally, postmen on both sides shake hands –greet each other with ‘Sat Sri Akal and Walaikum Salam’ followed by a little smile and one of them requests, ‘Ayi yaar sign kari’ (Come friend, sign this) pointing out the receiving document to be signed.

At the same time, border crossing time was also active and Indian or Pakistani nationals were passing throu-gh immigration from the same point and were also busy taking pictures of this tradi-tion. But, before the Lahore postmen returned to their van, one of the BSF jawans quickly introduced us to them and hearing our story idea, their faces lit up.

Clearing his throat, one of them breaks the ice with us. “It feels great to play this role as we are in way connecting people on both sides. It just takes about 20 minutes from Lahore to come. For India, the time

to reach here is 11 am but for us it is 10:30 am as India is 30 minutes ahead of us but its great coming here but we have never been able to have any detailed conversation with postmen of Amritsar due to security reasons except basic greetings. But these greetings also mean a lot to us as love and unity is everything,” he underscored.

His colleague interrupts to add, “Sadly, during these days, letters are on a decline on both sides but we wish Allah to keep people on both sides connected.”

And, with these words, they leave for Lahore, waiving a hand towards us with a smile. After thanking the BSF officials who said they will send this story to office of Pakistan Rangers too

It feels great to play this role as we are in a way connecting people on both sides

whenever the story gets published, we drove back to Amritsar.

The same evening, we wrote the story and it was carried in all editions of The Hindustan Times the very next day, with enthralling pictures by our photographer Sameer Sehgal.

Within a few hours of publishing, we got many emails from readers appreciating the story idea and each on wishing for warm bonds between the people on both sides of the border and wanting the trend of exchanging letters stay fortified for forever. We couldn’t agree more!

This also reminds me what someone once rightly said, “We are born to love, not to hate, to help each other and not to destroy one another!”

— Rameshinder

2017 OctOber

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Photo art

From the Eye of a Lense The HT Editorial photo team captures timeless moments across locations

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1. Devotees pull the chariot of Lord Bhairav during the celebration of Bisket Jatra festival in Bhaktapur, Nepal

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2. Kashmiri students clash with forces near a college at Lal Chowk area 3. A nomad leading his camel as Pal Community grooms riding on camels before a mass marriage ceremony 4. Kites have the right of the way around the Masjid located next to the Minar-e-Zarreen 5. Qutub Minar lit up Blue on World Autism Awareness Day in New Delhi 6. Young girls dressed in traditional attire at Bisket Jatra festival in Bhaktapur, Nepal 7. NGO's, School childrens and mumbaikrs participate in the Versova Beach Clean drive during the World Environment Day 8. Artist dress like God Hanuman During the Procession on Ram Mandir Sankalp March Ram Navmi at Ram Lila Maidan

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2017 OctOber

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2017 OctOber

51

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OctOber 2017

giggle gag

When Cows Rule

They've made as much news as our politicians lately and very soon every cow will have it's day!

The Wait is Over for the Biggest Event of the Year

Block Your Calendar for

November 17, 2017