SEP l 2 1960
CENTURY 21 E X P O S I T I O N
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A UNITED STATES WORLD EXPOSITION AT SEATTLE : nineteen sixty two
Always, man has sought the stars. Since he first began recording time, his days have been spent reshaping his world-accumulating knowledge and fashioning machines-searching out the secrets of peace and plenty. © But at the close of the day, he has looked to the mystery of the night sky and new worlds above. Now, his machines and his knowledge have brought him to their threshold. @ It is time to mark mans progress. His meeting grounds, traditionally, have been the great international expositions where nations gather to share their industry and ingenuity. © Today, mans eye is on the Space Age-he looks to the years ahead and the miles above. This, then, is the theme of the Century 21 Exposition. TECHNOLOGY
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T H E SCOPE
Man stands on a new frontier. The Century 21 Exposition will look beyond this frontier into the Space Age. It will offer an insight into the World of Century 21—a view of man's life tomorrow as it may develop from his industry and ingenuity today. Never before, perhaps, has world civilization been so absorbed in its own future. The rockets that man sends overhead are marking paths which he will follow. He seeks to free himself from the bounds of Earth. It is the aim of the Century 21 Exposition to portray this new era —to take its millions of visitors from the cultures of today's world into a multihued projection of what lies ahead—to preview the ways man will work and play and live in the year two thousand. In this respect, Century 21 will differ from past expositions, offering not a review of man's progress but an insight into his future, a portrait of life in the twenty-first century—"Man in the Space Age." Its visitors will view a far-seeing program of national and international exhibits, cultural and entertainment events and an array of delightful amusements in a unique and colorful exposition setting of the radiant realm of Tomorrow.
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PROCLAMATION
On July 10, 1959, President Dwight D. Eisenhower, in an official proclamation, under the authority of Public Law 85-880, directed the Secretary of State to invite the nations of the world to the Century 21 Exposition. President Eisenhower's proclamation recognized that the Exposition "would depict the role of science in modern civilization . . . and contribute to the welfare of all participants by promoting domestic and international commerce and further understanding among peoples through the interchange of scientific and cultural knowledge." The presidential proclamation established Century 21 as an official United States Government undertaking. It was followed by a formal invitation from Secretary of State Herter to foreign countries to participate in the Exposition.
THE STATE
It is appropriate that the State of Washington be chosen as the site for the Century 2 1 Exposition. It is a young and vigorous region—appropriate to t h e p i o n e e r i n g t h e m e of t h e newest frontier, Space. In comparison with the United States as a whole, Washington has a greater proportion of y o u n g p e o p l e a n d a h i g h e r r a t e of p o p u l a t i o n growth. Its atomic energy plants and aeronautic firms make it a center of space-age technology. Because of its location at the northwest corner of the United States, Washington is the focal point for commerce with the two newest states, Alaska and Hawaii. Its 300-mile northern border marks the far-western end of the century-old CanadianU. S. boundary, the longest unfortified boundary in the world. Its extensive coast line along the Pacific Ocean stimulates close economic and cultural ties with the nations of the Pacific Rim. Washington rates as second largest of the eleven western states—in population, retail sales, capital investment as well as industrial output. Its market growth potential places it among the ten top states in the nation. One of America's leading travel magazines has described Washington as "the United States' most beautiful corner." Currently, more than four million people visit the State each year to enjoy the boating, swimming, skiing, salmon and trout fishing, hunting, hiking and camping. Residents can visit a different scenic area every weekend for five years and still not see all the recreation resources offered in parks and natural areas.
T H E CITY
The Century 21 Exposition is located at the heart of a concentrated population of nearly one million people surrounded by mountains, lakes, salt water and tall timber. Bounded by Puget Sound and the Olympic Mountains to the west and by Lake Washington and the Cascade Range to the east, Seattle is a major American tourist center, the pleasure boat capital of the world. The lakes and Sound provide almost 200 miles of waterfront, offer fresh and salt water fishing, swimming, boating, and water skiing. Seattle is the largest community and most important trading center of the Pacific Northwest. It is the Gateway to Alaska and an important port of embarkation to Hawaii and the Orient. The city's fine deep water port lies at the foot of the downtown district. Many steamship lines, four major transcontinental railroads and nine major airlines connect Seattle with the
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DATES &,
The Century 21 Exposition will be the first international exposition held in the United States since 1939. From April 21 to October 21,1962, the Exposition will play host to an estimated ten million visitors.
ATTENDANCE
THE SPONSORS
The Sponsors of the Century 21 Exposition are the State of Washington, the City of Seattle and the Century 21 Exposition Corporation. The Century 21 Commission was created in 1955 by the State of Washington. Century 21 Exposition, Inc. was created in 1957 to organize and manage the Century 21 Exposition. The Corporation is responsible for operational leadership and financing. The affairs of the Corporation are directed by the Board of Trustees.
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left:
A L B E R T D. R O S E L L I N I
Governor, State of
right:
left:
Washington
GORDON S . C U N T O N
EDWARD E . C A R L S O N
Chairman
of the
Board
Century 21 Exposition Chairman, Century 21
Inc., and
Washington
State
Commission
right: J O S E P H E.GANDY President, Century 21 Exposition,
OFFICERS OF
Inc.
EDWARD E . CARLSON, Chairman of the
CENTURY 2 1 E X P O S I T I O N . I N C .
J O S E P H E . GANDY,
President
Board
GEORGE F . K A C H L E I N ,
Vice President,
Special
Events
j . E L R O Y M C C A W , Vice OTTO BRANDT,
LEE MORAN,
Vice President, Public
Relations
H A R R Y L . C A R R , Vice
President
J A M E S B. DOUGLAS,
Vice President, Site
President
Vice President, Exhibits
and
Concessions
D. E. S K I N N E R , Vice President,
Underwriting
EDWARD P . T R E M P E R ,
Development
D. R O Y J O H N S O N , Vice
President
Vice President,
Budget
and
F R A N K A . D U P A R , Secretary
Finance -Treasurer
W A S H I N G T O N STATE
EDWARD E. CARLSON,
CENTURY 2 1 COMMISSION
SEN. HOWARD BARGREEN
R E P . AUDLEY F . M A H A F F E Y
J . D. B R A M A N
R E P . RAY L . O L S E N
L T . GOV. J O H N A. C H E R B E R G
VICTOR ROSELLINI
CLARENCE C DILL
R E P . L E O N A R D A. SAWYER
SEN. HERBERT H . FREISE
R E P . PAUL M . STOCKER
SEN. M I C H A E L J . GALLAGHER
A L F R E D R. R O C H E S T E R , Executive
Chairman
S E N . R E U B E N A. K N O B L A U C H
Director
THE SITE
The 74-acre Exposition site is just one mile north of Seattle's downtown business area, a few hundred yards from its salt water port facilities. The State of Washington and the City of Seattle have invested $6 million in the purchase of land which, together with adjacent property already owned by the city, will become the Exposition site. Exhibit buildings and utilities valued at $15 million are already on the site. An additional $23 million will be spent by the city, state and federal governments and the century 21 Corporation for new buildings and site development. Exceptional in its location so near the hotel and shopping facilities of the city's center, the site lies only three blocks from the state's major northsouth highway.
An estimated ten million visitors will enjoy the Exposition's gala atmosphere.
T H E PLAN
The site will be divided into the five Worlds of Century 2 1 . In all, the Exposition will provide 400,000 square feet of exhibit space in permanent buildings; 350,000 square feet in temporary structures and 550,000 square feet of outdoor area for the construction of pavilions, shops, restaurants and amusement attractions. The World of Science
is the core of the Expo-
sition and will occupy 61/2 acres of the site. The United States Government will construct a huge pavilion where the visitor will see and experience an entirely new concept of the universality of science. The World of Century 21 will be presented inside the 160,000 square foot Coliseum Century 2 1 , centered in an 8l/2 acre plaza where international exhibits will depict man's future way of life. The World of Commerce and Industry will contain 23 acres of covered and open site for American and international |jj! exhibits. Two acres have been set aside for the World of Art H where nations will be invited to present their most outstanding artists and art productions. The 11-acre World of Entertainment will feature international performing arts in the Concert Auditorium and Arena; sports and spectacular events will be presented in the Stadium; the 8-acre "Gayway 2 1 " will present the latest creations in recreation and amusements. Fifteen acres will be devoted to the Boulevards of the World, featuring colorful bazaars, restaur a n l s a n d SLTI I n t e r n a t i o n a l p a r k a n d l a g o o n .
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Paul Thiry, F. A. I. A., Primary Architect
Herb Rosenthal, Primary Exhibition Designer
architecture in the Centur) 21 Exposition
ARCHITECTURE
will exemplify the finest of contemporary design and embody ideas, concepts and materials which
& DESIGN
may p r e v a i l in t h e 21st c e n t u r y . E x h i b i t i o n design and architecture will be fused with the Exposition site in such a way as to highlight the unusual beauty of the surrounding panorama. The U. S. science pavilion will be a large, ultramodern building designed to reflect the concept of its contents — the world's scientific vistas. In this pavilion, the United States willjoin with top scientists to present an integrated exhibit expressing the role of science in the Space Age. The Coliseum Century 2 1 , being built by the State of Washington, is believed to be the first clear span, tri-level exposition pavilion. Its height is equal to an 11-story conventional building. The interior design concept utilizes a series of ramps and circular walkways which will make this one of the largest exhibition pavilions ever constructed. The building covers almost four acres and encloses 1 6 0 , 0 0 0 square feet of unobstructed space within its glass walls. Additional unique exhibit buildings will be built in a pattern to form courtyards of open site where exhibitors may erect their own structures. A combination of new and remodeled structures will give the Exposition a completely modern cultural center containing an art exhibition hall, a small theater, a concert hall and arena with the finest and latest in theatrical facilities.
/
T H E W O R L D OF S C I E N C E In September of 1959 the United States
President Eisenhower wrote the follow-
From the combined knowledge of leading
Government appropriated $9 million for
ing to Congress in his transmission of the
experts in science and in showmanship,
the sponsorship of the World of Science
plans for participation in the Century
the World of Science will present a highly
area in the Century 21 Exposition.
21 Exposition: ". . . we must
dynamic, effective, and scientifically
The feature structure in this area will
state and demonstrate
be the $ 3 ^ million U.S. science
increased scientific knowledge must be
become a real world to Exposition
pavilion.
used for the benefit of man. The plan
visitors. They will experience the spirit
The Government of the United States
for . . . this international
of science — man in search of truth and
will develop an imaginative integrated
will carry . . . an expression of the
understanding - and the reality of
exhibit which will give an account of the
tvillingness of the United States to share
science — the solutions it provides for the
progress and direction of science in
scientific
problems that beset man.
the Space Age.
This unprecendented science exhibit will
The international science exhibit will be
Century 21's National Science Advisory
emphasize the benefits mankind may
a complete and new experience in science
Board with other distinguished scientists
derive from today's rapid scientific
for the Exposition visitor. The exhibit
throughout the country will assist in
advances and will show how such ad-
will be divided into five theme areas:
valid picture. The World of Science will
our belief that
exposition
progress."
vances have increased the responsibility
The Face of the Future, The Space Age
_o r •
Perspective,
developing plans for the World of a^ii^te
constantly
live ' -^ ether i
"The Playgroiujd
of the i
The U.S.A. Pavilion
(as shown
in
preliminary
artist's
conception)
examines the development,
principles,
goals of modern
science.
.
Plan of the World of Science
Laws, The Spirit of Science, and The Frontiers of the Future. In the first area exhibits will present clearly the major world problems for which science seeks solutions. In the second exhibit area the visitor will seem to be lifted into space, enabling him to see time, space and matter in a new perspective. Exhibits in
findings to date giving the visitor an understanding of the basic laws and principles of science. The Spirit of Science is explained in exhibit form in the fourth area, and in the final area The Frontiers of the Future, exhibits will suggest the ways the knowledge gained by science may provide the
T H E NATIONAL SCIENCE ADVISORY BOARD
The basic themes for the World of Science were developed by the National Science Advisory Board—twenty of the Nation's leading scientists in government, industry, research organizations
(
P H I L I P M . E V A N S , U. S.
for Century 21
Exposition
THE NATIONAL ADVISORY
Commissioner
SCIENCE
BOARD
DR. F R O E L I C H RAINEY,
Chairman
FRANCIS D. MILLER,Deputy U. S.
DR. F R O E L I C H R A I N E Y ,
Commissioner
National
for Century 21
Exposition
Chairman,
Science Advisory
Board
DR. H A R R Y F . H A R L O W
DR. H O M E R E. N E W E L L , J R .
University of Wisconsin
Assistant Director, National Astronautics and Space Agency
DR. DONALD
DR. GERALD P I E L
LOUGHRIDGE
Director University of Pennsylvania Museum
Nuclear Power Engineering Division General Motors Technical Center
President and Publisher Scientific American
DR. A L L E N V. ASTIN
DR. H E R M A N M A R K
DR. G L E N N T. SEABORG
Director, National Bureau of Standards
Polytechnic Institute of Brooklyn
Chancellor, University of California
DR. D E T L E V W . B R O N K
DR. DONALD H . M C L A U G H L I N
DR. F R E D E R I C K S E I T Z
President, Rockefeller Institute
Homestake Mining Co.
University of Illinois
DR. L E O N A R D
DR. DONALD H . M E N Z E L
DR. H E N R Y BR A D F O R D W A S H B U R N , J R .
Secretary, Smithsonian Institute
Director Harvard College Observatory
Director, Boston Museum of Science
M R . H A R O L D J . COOLIDGE
DR. J . C . M O R R I S
DR. P A U L W E I S S
National Academy of Sciences
Vice President, Tulane University
Member and Professor Rockefeller Institute
DR. F R A N K
DR. H A N S
DR. DAEL W O L F L E
CARMICHAEL
FREMONT-SMITH
Medical Director Josiah Macy, Jr. Foundation
NEURATH
Professor, University of Washington
Executive Officer, American Association for Advancement of Science
«1
T H E WORLD OF C E N T U R Y 21 The great Coliseum Century 2 1 , the
on the drawing boards of the world's
lar platform, a huge dome symbolizing
110-foot high, 4 million dollar pavilion
most creative designers.
the earth, becomes a giant projection
being built by the State of Washington,
In an effort to develop authentic fore-
screen for panoramic photographs of the
will house exhibits keyed to the theme,
casts of the World of Century 2 1 , an
peoples of the world-portraying the
"Man's Environments in the Next
international council on future environ-
theme of the citizens of all nations work-
Century."
ment will be established to guide and
ing together to develop and produce the
The exhibits in the Coliseum will explore
direct the planning of exhibits in this
futuristic goods exhibited. From the
the effects of man's scientific and techno-
area of the Exposition. This body will be
main floor will rise the forecast of the
logical developments on his future way
composed of some of the world's leaders
Community of Tomorrow, an animated
of life . . . at work and play.
in social sciences, design and
model 70 feet in diameter. Exhibitors
Leading architects and designers from
architecture.
will be invited to develop audience
all over the world will be invited to
In the Coliseum Century 2 1 exhibitors
participation devices similar to those
present their predictions of the World of
will be invited to develop three-
which may be used in the 21st Century
Century 2 1 . Exhibits are to consist of
dimensional forecasts of man's World of
for installation-around this inner
products in the development s t a g e . . .
Century 2 1 . A moving sidewalk is
platform.
models and prototypes of the goods man
planned to carry visitors to an inner
Some of the main floor exhibits will be
will live with tomorrow, many of which
circular platform on the second level of
allowed to extend through the third level
e x i s t t o d a y o n l y i n trie i m a g i n a t i o n s o r
Forecasts on an international scale: outdoor graphics, office structures, transportation, housing, in a setting itself of the future.
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Plan of the Coliseum Century 21
chila -orfs creative center
suburban suburban dwelling
d
U B l R B A N
package bouse
consumer products
community of
P R 0 J E C T I 0 N
DO M E
Century 21
Supervised (closed-circuit
television J child care and creative center.
Century 21 from above: the Sky-ride.
the inner to the outer circulation plat-
develop a forecast of suburban life.
materials. Here visitors will see tomor-
form visitors will walk through the
Visitors will see tomorrow's suburban
row's automation, industrial control
upper section of these multi-leveled
home, schools and playgrounds, the wide
center, power sources and communica-
exhibits such as full-size models of the
variety of consumer products, and
tion systems.
office building, home, food distribution
exhibits on outdoor living and recreation.
As visitors walk from one quadrant to
center, or the factory control center of
The quadrant devoted to future man's
another, they will move toward the center
the next century.
agriculture, food and health will contain
of the Coliseum where two more facets
Main floor exhibits will be arranged in
exhibits and displays on food production
of man's life in the 21st Century will be
quadrants in which exhibitors may
and preservation, packaging, distribution
p r e s e n t e d . . . the sights and sounds of the
present predictions of life in the urban,
and preparation. Visitors will discover
next century. In one area visitors will see
suburban, agricultural, and industrial
tomorrow's food sources, farm ma-
what m a a m a y see in Century 2 1 . . . on
communities of the 21st Century.
chinery and techniques, and weather
television, in photography and lighting
In the first quadrant, devoted to exhibits
forecasting and control methods. The
and other visual devices both within and
depicting the City of the Future, visitors
hospital, medical center, nutritional and
outside the home. In the other area there
will see the urban center, the office
pharmaceutical developments to come
will be the sounds future man may hear
building and hotel, shopping areas, and
will be forecast in this area.
. . . from advances in stereophonies,
transportation vehicles and systems of
In the fourth quadrant exhibitors will
sounds from outer space, the full range
tomorrow's metropolis.
show how man will work, where he will
of developments in sound production,
In the second quadrant exhibitors will
work, and with what tools, machines and
reproduction and amplification.
T H E W O R L D OF C O M M E R C E & I N D U S T R Y The buildings surrounding the Coliseum
kind. Thus, this area of the Exposition
ize their national exhibits not only to
Century 21 will be reserved for official
will present a complete picture of the
display their latest industrial discoveries
governmental displays where the nations
world's latest and most startling develop-
and achievements but to present their
of the world will exhibit their achieve-
ments in every sector of commercial and
plans for the future as the world faces a
ments in commerce and industry since
industrial ingenuity.
myriad of such problems as methods of
the dawn of the Space Age.
These exhibits will be grouped by nation
raising living standards, population
of origin rather than by category of
increases, education, food and housing.
goods and merchandise or type of
Nations are also invited to show the
Participants will be invited to present a
industry.
wares they wish to enter international
current picture of the fields of endeavor
National governments, in cooperation
commercial channels for increased trade
in which they are making their greatest
with their industrial and commercial
and income, and to display their national
contribution to the advancement of man-
organizations, are encouraged to organ-
tourist attractions.
national
exhibits
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Airy structures will display examples of advanced industry and technology from the various participating
nations.
Plan of the World of Commerce & Industry, International... and Domestic ^1 :y CD
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exhibits
An area of the Exposition is similarly set
in commerce and industry. Participants
Thus Exposition visitors will be able to
aside for private industry. Structures
are encouraged to plan their exhibits to
see the practical application of science
and open ground space in the area adja-
complement the theme of Century 2 1 .
and technology to today's goods and
cent to the World of Science are reserved iox private companies and organizations
They are invited to key their exhibits to the themes of the science pavilion and
services as well as how contemporary industrial progress is leading mankind
Future directions in American commercial and industrial products will be sho wn in a tree-lined setting
T H E WORLD OF ART While advances in science now hold the
the widest possible range of art expres-
latest advances in technique and media.
spotlight in man's forecasts of the future,
sion: painting and sculpture, decorative
The integration of art into man's environ-
changes in visual arts will play an
and graphic arts, design, typography,
ment will be stressed in the International
equally significant part in his new life.
architecture and photography, industrial
Art Pavilion. Artists are called upon
"Art in the Space Age" will be the theme
design and motion pictures.
to give original interpretations of a new
of the two-acre area of the Exposition
To summarize the current status and
renaissance of artistic expression.
devoted to the World of Art.
direction of the world's artistic
The World of Art will give opportunity
Nations will be invited to participate in
endeavors, artists of all nations will be
for the presentation of all forms of art
the Pavilion of Fine Arts by submitting
invited to participate in contemporary
from the finest handicrafts to the most
the finest of their contemporary work in
art seminars and in demonstrations of the
advanced industrial design.
Experimental
art predicting
the trends of tomorrow
will be featured in World of Art museum
exhibitions.
T H E WORLD OF E N T E R T A I N M E N T Expositions and entertainment are
In the concert hall and arena, nations
International film collections particu-
synonymous. Eleven acres of the
will be invited to present their latest
larly those in the fields of science, science
Century 21 site will be devoted to a
dance, music and drama creations. A
fiction and space travel, will be presented
continuous international parade of
great International Arts Festival will
in the concert hall as well as in the
performing arts, sports and spectacular
become a showcase for the world's
theatre of the Pavilion of Fine Arts.
events to quicken the spirit of visiting
foremost young artists.
Here also new techniques in filming will
adults and gladden the eyes of their
National and international sports, plus
be highlighted.
children. The major buildings in the
special events, special state and national
The World of Entertainment will also
World of Entertainment will be a 3,000-
"days", and a variety of spectacular
embrace the carnival of the coming
seat concert hall, a 5,500-seat arena and
parades and shows will be scheduled
century, where the rides, amusements,
the 12,000-seat stadium.
continuously in the stadium.
shows, and games will delight all.
Exciting new theatrical
productions
from the world over will take place in the modern World of Entertainment
The Washington
State
A-atomfaa&mhuAm+a
Arena.
Pavilion
T H E BOULEVARDS OF T H E W O R L D Visitors moving from one World of
atmosphere of a particular country and
contemporary national and regional
Century 2 1 to another will walk "The
creating in visitors the feeling of an
cultures.
Boulevards of the World," a pattern of
international traveler wandering from
At the center of the Exposition grounds,
streets and avenues lined with colorful
country to country.
the Boulevards merge in a large plaza,
shops, bazaars, and restaurants.
Between the boulevards of shops and
the crossroads of the world, where
These gay and exciting enterprises, to be
restaurants, visitors will enter the court-
visitors will be able to pause for refresh-
established by entrepreneurs of
like areas of the international parkway
ments and enjoy a panoramic view of
the participating nations, will be typical
where they will find dances, pageants,
the entire Exposition. Here will wave of all exh ih/t ing pa
Fifteen acres of colorful
^Jkjb&M
bazaars, shops, restaurants,
an international
plaza, park and lagoon, connect the Worlds of Century 21.
tians.
From the city's center to a preview of tomorrow
in ninety-six
seconds:
the
Monorail
LODGING
T R A N S P O R T A T I O N & PARKING
By the opening of the Century 2 1
Access to the Exposition will be excep-
distance to the north. The monorail and
Exposition in 1962, Greater Seattle will
tional among world fairs. Its site, rather
the proximity of the Exposition to the
be able to provide lodging for 45,500
than on the outskirts of the city, is just
downtown area will enable visitors to
visitors each d a y - m o r e hotel, motel and
one mile from Seattle's downtown center.
make use of the downtown parking areas
other guest accommodations than
The principal north-south arterial route
during the peak traffic hours in the
were developed for the Brussels
is just three blocks away, and excellent
evenings and on Sundays.
World Fair of 1958.
cross streets feed directly from it into
Transportation routes and locations of
Housing will be administered and
the Exposition site.
parking facilities will be publicized in
regulated by a non-profit operating
In keeping with the theme of Century 2 1 ,
advance of the Exposition. Maps will be
corporation-Expolodging, I n c -
plans are under way for a transportation
included in all promotional material,
established to coordinate accommoda-
system which may well become a model
and routes will be well identified with
tions in Seattle and surrounding areas
for rapid transit in the busy population
Century 21 directional signs. Parking
and provide visitors easy, convenient
centers of the coming century: a modern
areas will be well marked, and special
service and information.
monorail has been engineered to carry
announcements concerning transpor-
To aid visitors in making advance
visitors from downtown Seattle to the
be publicized to hotels and motels
tation and parking will be given in Exposition site â&#x20AC;&#x201D; a distance of one mile â&#x20AC;&#x201D; newspapers and other media prior to in just 96 seconds. peak traffic days. Information centers
throughout the United States, as well as
Parking areas adjacent to the Exposition
will be established on major routes to
to travel and hotel associations and
site will accommodate 10,000 automo-
assist visitors on their trips to the
travel agents around the world.
biles, and a 7,000 car area will be a short
Exposition grounds.
arrangements, Expolodging services will
MANAGEMENT The development, operation and man-
and the General Director, is organized
The Administration Division, under the
agement of the Century 21 Exposition is
into three divisions: Production, Admin-
supervision of the Administrative
the responsibility of the Century 2 1
istration and Public Relations.
Director, includes the offices of the
Exposition, Inc. The Century 21 man-
The Production Division, under the
Director of Personnel, the Director of
agement staff is composed of highly
supervision of the Managing Director,
Purchasing, the Auditor for Internal
experienced, well-trained, professional
is responsible for the production and
Staff Operations and the Auditor for
men thoroughly qualified in their
operation of the Exposition. This divi-
External Exposition Operations.
particular fields of specialization in
sion is organized into the following
The Public Relations Division is under
exposition planning, management and
departments: Concessions, Exhibits,
the supervision of the Public Relations
operation.
Coliseum Century 2 1 , Cultural Arts,
Counsel. This division is composed of
The management staff, under the direc-
Boulevards of the World, State Exhibits,
three departments: Publicity, Promotion
tion of the President of the Corporation
and Operations.
and Special Events.
EWEN
RUSSELL MOWRY,
Administrative Director
c. DINGWALL, General Director
HUGH SMITH,Public
Relations Counsel
ALLEN E.BEACH, Managing Director
ALFRED R. ROCHESTER, Executive Director
Washington State Century 21 Commission
THE WASHINGTON INTERNATIONAL
rsx
A B U Y E R ' S M A R K E T FO
ALITY HANDICRAFTS
EXHIBITORS' SERVICE One of the important institutions in
overseas. There will be a trade periodical
A special two-week marketing period
Seattle is the Washington State Inter-
library, an information center, special
will be conducted under the Trade Fair
national Trade Fair which by 1962 will
meeting rooms, interpreters and stenog-
auspices during which time exhibits will
have had ten consecutive years of success
raphers, wire and cable service, a special
be open to special groups prior to the
in the development of international
dining room and lounge. The Trade Fair
regular public hours. During this period,
trade. The Trade Fair will be an integral
will publish a guide of all objects on
an international marketing clinic will be
part of Century 2 1 .
exhibit.
conducted and many other outstanding
In the International Center, the Trade
Throughout Century 2 1 , special facilities
events usually associated with the
Fair organization will provide many
for buyers, importers and international
Washington State International Trade
major facilities to assist exhibitors from
exhibitors will be provided.
Fair will be held.
CENTURY 2 1 EXPOSITION, INC. Exposition
Building
Seattle 9, Washington, Telephone:
CEntury
Cable Address:
U.S.A. 5-2121
CENTURYXXI
Washington, D.C. Office: Office of the U.S. Commissioner Century 21 Exposition Department of Commerce Washington 25, D. C.
Paris Office: designed by Ken Parkhurst 87 Qua/' d'Orsay drawings by Carlos Diniz, Val, and Maurice Scan I on Paris 7, France photograph from Mt. Wilson and Palomar Observatories by Tokyo Office:
William C. Miller (inside cover and pages 2 and 3)
212 Roppongi Building
copyright 1959 California Institute of Technology
18, Azabu-mikawadai-machi Minato-ku, Tokyo, Japan
lithographed in U. S.A. by Farwest Lithograph & Printing Company, Seattle