Official guide book expo 82 knoxville o by Bruno Manuel dos Anjos Marques Albano

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OFFICIAL GUIDE BOOK

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To Magnavox, it's the idea that every time _ you turn on one of our color television sets, you know it's going to" do what you bought it to do. Our Star11 System , color television sets combine advanced design concepts, high technology and new manufacturing systems to deliver the highest level of reliability in Magnavox history. Magnavox. For a picture as reliable as it is bright and clear. Time after time.

Shown Model 4265, 19-inch diagonal measuremenl wilh remole control TV picture and wood-grain cabinet simulated

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The brightest ideas in the world are here today C 1982 N A P CONSUMER ELECTRONICS CORP A NORTH AMERICAN PHILIPS COMPANY

THE1982 WORLD'S FAIR MAY-OCTOBER,1962 KNOXVHIE,TENNESSEE USA Illilill®? ennessee River 31 eo

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Fort Sanders Neighborhood □ international pavilions 1. 2. 3. 4. 5.

6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.

Mexico Japan Republic of the Philippines Italy European Economic Community (Belgium, The Netherlands, Denmark, Ireland, Luxembourg, Greece) Federal Republic of Germany United Kingdom France Hungarian People's Republic Republic of Panama Republic of Korea Royal Kingdom of Saudi Arabia United States Australia Canada People's Republic of China Egypt Peru

CORPORATE PAVILIONS AND OTHER EXHIBITS 19. Technology and Lifestyle Center (Multiple Corporate Exhibits) 20. Today's Solar Home 21. Home of the Future 22. World of Travel 23. Knoxville Health Pavilion 24. Baptist Ministries 25. Tenneco / Occidental 26. Conergy 27. A.C.T. '82 28. Budweiser Clydesdales 29. America's Electricity Energy Exhibit 30. Gas Energy Pavilion 31. Federal Express 32. TVA (The Valley Adventure)

□food services Restaurant Buildings 33. Strohaus 34. L&N Hotel 35. L&N Station 36. Candy Factory 37. Sunsphere Snack Shops

^WORLD FESTIVAL OF ENTERTAINMENT 38. 39. 40. 41. 42.

Stokely Van-Camp Folklife Festival International Court of Flags Elm Tree Theatre State of Tennessee Amphitheatre Second Creek Gazebo

VISITOR SERVICES

University of Tennessee

Emergency Services (971-HELP) First Aid Fire Station Lost Child Haven Baby Changing Station ^jRestrooms Telephones Drinking Fountains

Neyland Stadium

[©] Information 0

|A]Stroller and Wheelchair Rental

[^Merchandise Shops Q] Amusements, Gondola, and Chairlift Lockers are located near Entrance Gates

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The information shown on this map is accurate as of March, 1982. ADDITIONAL INTERNATIONAL AND TM CORPORATE EXHIBITS ARE LIKELY

CHEERS! AVOTRE SANTE! PROSIT!

NA ZDROWIE! SALUTE! SKOAL!

The skies at the FaiNaelong to Federal ExiOfess^Eyery night thebiggest laser sky show evei^GcliJced will beafhsts way from^ the laser tower atdp-Qurjaaviliori^toereate er a dome of brilliant light an^hpatterns the entire Fair. There'll even be wrTi clouds! Inside Federal's exhibit buildinc the Fair will be two theaters with state-of-the-art^witTsystems and twojPftcTvative audio-visual" itations on a theme we feel esbecially abpropriat^for a company like us -- hj transportation ane communication .systems work for peopfe. Come vjgtl with us. And watcl THE OfTlCIAL BEERS OF THE 1982 WORLD'S EAlK

the.skles.

OFFICIAL AIR EXPRESS CARRIER OF THE 1982 WORLD'S FAIR MAY-OCTOBER,1982 KNOXVILLE,TENNESSEE USA

We're proud to be the toast of the World's Fair. You can work up a pretty good thirst walking from China to France. So we've got a great way for you to quench that thirst over at the Strohaus. The Strohaus is a beautiful,air-conditioned, 700 seat Bavarian beer hall. It's filled with music, exhibits, and of course, plenty of

ice-cold Stroh's and Stroh Light. People have been enjoying our great beers for a long time. Back in 1895 in Chicago, Stroh's won the gold medal at the World's Fair. And we've been winning beer drinkers ever since. So come on over for a beer. Ho matter how you say it, Stroh's and Stroh Light mean great tasting beer.

Come visit the Strohaus. We're located at the north Gate of the World's Fair.

Discover l&ur Place

Win

The

A $10,000Va

Sun

n Anywhere!

Don't miss "Your Place in the Sun"

One visitor to the Holiday Beach Resorts "Your Place

— your opportunity to discover the

in the Sun" exhibition —

undiscovered vacation secret of

located in the Technology

Northwest Florida and the Mississippi

and Lifestyle Center — will

Gulf Coast. And your opportunity to

win a $10,000 super-grand prize vacation

win valuable prizes!

anywhere. There will be 190 additional free A free mini-vacation to prizes, worth a total of more than $45,000 in free lodging, transportation

Northwest Florida or the

Mississippi Gulf Coast is YOURS

and services to eligible visitors^ to the

when you and your family accept our

"Your Place in the Sun" exhibition.

invitation to meet with one of our vacation consultants after enjoying our audiovisual presentation. TECHNOLOGY AND LIFESTYLE CENTER

Relax for three days and two / /

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nights in luxurious beachfront accommodations valued at more than $100 and absolutely free! r (*7b become eligible, you and your family must attend one of our spectacular audiovisual presentations. More than three shows are offered every hour of each Fair day.) Offer made 10 generate names to promote sales of timcshare units.

REST ROOMS

I ENTRANCE

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□ PEDESTRIAN HALLWAY DETAIL ABOVE WESTERN AVENUE NORTH GATE® WORLD S FAIR SITE PLAN

4 The 1982 world's Fair Official Guidebook

>« HENLEY STREET CUMBERLAND AVENUE TENNESSEE RIVER , / JtMAIN AVENUE NN ^3^ WEST GATE/ THE UNIVERSITY R TECHNOLOGY AND OF TENNESSEE LIFESTYLE CENTER □ PEDESTRIAN WALKWAY SOUTHWEST GATE ■ WATER

Holiday Beach Resorts • a WlNDHAM COMPANY • ©Holiday Beach Resorts 1982 The 1982 world's Fair Official Guidebook 5

Table of contents «

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welcome Letters Messages from President Reagan, KIEE Officers and others

18 by Dr. E.G. Silver, Oak Ridge National Laboratory

Energy

21 international Pavilions Information on participating countries

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43 Working towards energy conservation

ARR

Domestic Pavilions

59 Futuristic displays 21

COT JNTRTRS

TENNESSEE

75 Participating corporations

97 Schedules of shows, concerts, sports

when you consider that Barclays is a world bank with branches

117 Restaurants, emergency services

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leader in energy finance, and we re proud to be part 01 the 1 air

State Exhibits

Entertainment

Foods and Services

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Corporate Sponsors

91 Neighboring states working together

Twenty-one countries from around the world are represented at the Fair, which Barclays is helping to finance-hardly surprising in eighty countries spanning six continents. Barclays is a world

Domestic Exhibits

International

Hardays Hank Inicrnaiional Limiioddlcad OlVicc, North Anicrica,200 Park Avenue, New Vork.N.Y. 10166

123 Stories on Knoxville and surrounding areas

Good Neighbors

171 Yesterday, Today and Tomorrow Past Fairs, construction, Boards

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* THE 1982 WORLD'S FAIR OFFICIAL GUIDEBOOK i

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President of the united States

Ronald Reagan

Publishers: Frank A. Franich Fred M. Ciessel Editor; Steve Kruse Associate Editor: Eileen Shelley Contributing writers: Dr. Ernest Silver lori Price Contributing Photographer: Bill Roland Advertising Director: Fred M. Ciessel

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Advertising Sales: John Bean Preston Cury Bob Crowder Jess Ciessel Mike Ward Advertising Reps: Iwanna inc., Ashville, N.C. Bobby D. Corn Wade Criffis C.R. Media Ltd., New York, N.Y.

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The energy of the world and its people, reflected in the excitement of the 1982 World's Fair. Valley Bank is proud to be a part of this exceptional event, and we welcome you to The Valley during your visit to our city.

Valley Bankl V.illey ridelity Bank and Trust Company Knoxville, Tennessee. USA Member FDIC

Production: Norman Schieke Deborah law Design & layout: Gene Achziger Paul Franich Edward Tsutakawa Cover Art: Jim Thorpe

THE WHITE HOUSE WASHINGTON

On behalf of the people of the united States, I wish to extend a warm welcome to all visitors to the 1982 world's Fair. world's fairs provide an exciting vision of the future. They give hope and inspiration to the world community and help establish goals for human achievement. Because energy is a major concern to all nations, the theme of The 1982 world's Fair, "Energy Turns the world," is not only appropriate, but will prove to be of great interest to all those attending this event. By emphasizing the exciting energy sources of the future, this Fair will help to bridge that gap between our energy needs and the resourcefulness of human creativity. Again, let me extend a warm welcome to all those attending this festive event. May the many attractions of this Fair provide a wonderful and exciting experience for each of you.

Office Staff: Cinny Baich Barbara league Norma Webb joy Taylor Accounting: Donna Hartley Cherie Daugherty Published by: Exposition Publishers Knoxville Office: P.O. BOX A-1151 Knoxville, Tenn. 37901 Phone (615) 546-2098 General Offices: P.O. BOX 517 Puyallup, Wash. 98371 Phone (206) 841-2481 Frank A. Franich Fred M. Ciessel

Ronald Reagan president of the united States

The 1982 world's Fair Official Guidebook 9

Chairman of The 1982 world's Fair

Governor, state of Tennessee

Jake Butcher

lamar Alexander

What lies ahead as you enter the site of The 1982 world's Fair will no doubt be an unforgettable experience for you and your family. For the first time, a world's fair — in the tradition of great international expositions in Paris, London, New York, Chicago, Brussels, Osaka, St. Louis, San Francisco and Seattle — is being staged in the Southeastern united States. Those of us who make our homes in this part of the country are proud that the world is coming here to visit and are pleased that you are among the visitors. The 1982 world's Fair has been in the works for seven years — years that have been some high peaks as well as some low valleys; but we think the 184 days between May 1 and Oct. 31 will make all the tireless efforts by so many dedicated people very worthwhile indeed. Seeing this event completed, successful, and people, such as yourself, enjoying it is certainly the highest high of them all. On behalf of the thousands of people who are The 1982 world's Fair, welcome, we hope you take with you many unforgettable memories of this once-in-a-lifetime event.

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welcome to Tennessee. I know you will enjoy and never forget the excitement of The 1982 world's Fair taking place in Knoxville from May 1 to Oct. 31,1982. The world has come to Knoxville for six months. We want to share with you this international arena of culture, fun and excitement. we also are eager to share all of Tennessee with you. People like to visit us. More people visit the nearby Great Smoky Mountains National Park than any other park in the united States. Millions more then go on to Nashville, Chattanooga and Memphis to hear Tennessee music, to enjoy our scenery and to experience our warm hospitality. people like to live here. Rand McNally's new "Places Rated Almanac" picked our state's three largest cities among the best metropolitan places to live in the United States. Knoxville was 11th of 277. Enjoy the world at the Fair. Take time to enjoy Tennessee, too. Four and a half million Tennesseans join me in saying; We're glad you're here.

Lamar Alexander Governor, State of Tennessee Jake F. Butcher Chairman of the Board, The 1982 world s Fair

President of The 1982 world's Fair

U.S. Senator

S.H.

Howard Baker Jr.

Roberts Jr.

When you pass through the entry gates of The 1982 world's Fair, you will become part of an event which we hope will be an adventure of a lifetime. More than 20 countries, 50 major corporations and some 5,000 employees will be giving their best to see that yours is a great experience. What does it take to make a world's fair? in 1975, permission was sought to hold a world's Fair in Knoxville, Tenn. — a world's fair that would have energy as its central theme. Approval was finally granted by the Bureau of International Expositions, Paris, France in 1977. Then the search for location, financing and participants began. Thousands of volunteers and a dedicated staff led the way to make the search successful. After seven years of hard work, then, here it is: The 1982 World's Fair for you to enjoy. Welcome, and thank you for sharing with us the excitement of creating an historical event.

I take great pride in welcoming our neighbors from across the united States and the world to The 1982 world's Fair in Knoxville, Tennessee. I have supported this monumental undertaking from its inception and am delighted to have you join with us in exploring the future, in celebrating our past, and in enjoying the excitement, the entertainment, the color and drama of this great world's fair. For many years, East Tennessee has been known as the Energy Capital of the Country. As the home of Oak Ridge National Laboratories, the Tennessee Valley Authority and the university of Tennessee — an academic center of energy research — it certainly deserves the title. Now as Knoxville hosts the world at this energy-themed exposition, few will dispute its claim as Energy Capital of the world. As a representative of the people of Tennessee and a lifelong resident of the Knoxville region, l again welcome you to The 1982 world's Fair.

S.H. Roberts Jr. President, The 1982 world's Fair 10 The 1982 world's Fair Official Guidebook

Howard H. Baker Jr. U.S. senator The 1982 World s Fair Official Guidebook 11

Welcome to Knoxville

HOME OF THE

1982 WORLD'S

FAIR

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12 The 1982 world s Fair Official Guidebook

"Energy Turns the world" is the theme of The 1982 World's Fair. It was chosen as a counterpoint to that negative catch phrase of the 1970s — the "Energy Crisis," a doom-and-gloom projection that cast the world into a shadowy and uncertain future. Through focusing on the energy question and the creative energy of humankind, the Fair will demonstrate that tomorrow can bring new answers and a new quality of life. Energy touches every aspect of life — whether it is the production of food or the manufacture of products. Despite this dependence, people are often unaware of energy's major role in their lives due to the separation of the common man from high technology and manufacturing processes. This tends to engender a sense of isolation...a feeling that energy problems are remote and beyond one's control. The 1982 world s Fair, by giving a new understanding of energy, its wiser use and more efficient production, can help, it can help promote new and higher standards of life in less developed countries while maintaining high standards in nations that now enjoy them. Knoxville is an especially appropriate site for a world's fair with an energy theme. One of the world's great energy centers, it is home of the Tennessee valley Authority, the nation's largest public utility; the Oak Ridge National Laboratory, and the university of Tennessee, which conducts extensive energy research. These institutions, along with the U.S. Department of Energy and a number of leading national corporations, are joining the Fair in sponsoring an international energy symposia series designed to spawn new solutions to the world's energy problems. The three-part series brings together a body of international experts to analyze and define energy problems, to consider energy options and to reach a consensus on those with greatest promise for the future. Every world's fair — from the first in London in 1851 to the most recent in Spokane, wash, in 1974 — has been marked by innovations in science, the arts, architecture and commerce. The 1867 world's Fair in Paris introduced aluminum and natural gas heat, as well as the first ice cream soda and the first department store. Inventors displayed the telephone, typewriter and elevator at The 1876 world's Fair in Philadelphia. Exhibitors demonstrated television for the first time to the public in The 1939 world s Fair in New York City. History may be made again in Knoxville. By providing a showcase where nations, states, industries and organizations may address the energy concerns of humankind, The 1982 World's Fair marks a turning point in the understanding of energy.

The 1982 world's Fair Official Guidebook 13

ALL'S FAIR AT THE OLD COUNTRY, BUSGH GARDENS.

U.S. Senator

Jim Sasser I

It is my pleasure as a U.S. senator from Tennessee to wish you a fun-filled and interesting visit. The 1982 world's Fair affords you a wonderful assortment of entertainment and educational exhibits which relate to the energy achievements and needs of countries throughout the world. You will enjoy sampling the cultures and the foods of people from around the globe. I believe the Fair represents a great step forward in relating important public concerns — such as energy — to a truly unique variety of entertainment and exhibits. Again, welcome to The 1982 world's Fair. I hope you also have the time to visit other major tourist attractions in every section of the state, beginning with the Great Smoky Mountains nearby. Tennessee is a great state for fun. Have a good time.

t n Jim Sasser U.S. Senator

a. s

U.S. Representative

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John Duncan

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The fairest land of all is The Old Country) Busch Gardens) an authentic re-creation of the Europe of yesteryear set in beautiful, historic Wilhamsburg, Virginia. At The Old Country, you can enjoy delicious European food, exciting rides and the finest in live entertainment. In Germany, the rollicking Das Festhaus re-creates the spirit of Oktoberfest. At La Piazza di San Marco, you can sample the classic cuisine of Italy while strolling violinists serenade you. The Three Musketeers Theatre in France presents international performers in acts that are magrdlique. And in England, youll thrill to what may be the scariest roller coaster in the world: the thirteen-story Loch Ness Monster! One admission price includes over 100 Ihe rides, shows and attractions. It's the fairest of the Old World plus all the latest thrill rides of the New. And it's only at The Old Country, Busch Old Gardens, Wilhamsburg. lust 5 minutes away from Colonial Wilhamsburg and one hour from the beautiful Virginia Beach area. For more Country information, write The Old Country, Busch Gardens, P.O. Drawer FC, DUSCH GARDCNS' Wilhamsburg, VA 23187. TAKE THE GRAND TOUR OF EUROPE. WILLIAMSDURGrVA. 14 The 1982 world's Fair Official Guidebook

•\

I would like to take this opportunity to welcome you to East Tennessee and The 1982 world's Fair. This region has a reputation for its beauty and its people's hospitality, both of which I am sure you will enjoy during your stay here. We take pride in our surroundings and achievements, and we are more than happy to share them with you. The people of this area have been preparing for this historic event since 1974, and finally their labors have borne fruit. The energy theme provides a common thread tying together the many diverse and international exhibits at this exposition. There will be at least 21 nations participating including, for the first time at any world's fair since 1904, the People's Republic of China. I hope you will be both enlightened and entertained by The 1982 world's Fair and leave with pleasant memories and thoughts of returning to this unique region of our country.

John j. Duncan U.S. Representative, State of Tennessee The 1982 world's Fair Official Guidebook 15

U.S. commissioner General

Educational Activity

Charles

international

Fraser

As the U.S. Commissioner General, it is my pleasure to welcome you to The 1982 world s Fair. During the past two years, I have had the opportunity to observe the talents, skills, and labors of the extremely dedicated Knoxville international Energy Exposition organization, and the vigorous support of the federal government. I am truly proud of their accomplishments and feel honored to be part of this worldwide event that the Knoxville community is hosting. Just as in past great world's fairs, where nations have joined together to share with the world their unique cultural heritages and technological developments, so it is in Knoxville where the international community will explore and exchange the inventions of science and the splendid creativity of human energy. Together we will make The 1982 world's Fair a remarkable and memorable experience. Together we will grow, learn and share these new ideas in our quest for global peace and harmony.

Energy Symposia

•"

Charles E. Fraser U.S. commissioner General, The 1982 world's Fair

Chairman of the Fair Management committee

Thomas

(

Bell

It is with special pride that I welcome you to Knoxville and The 1982 world's Fair. Your visit to this great international exposition is certain to instill in you memories to last a lifetime. I am sure that the great state of Tennessee, the beautiful Smoky Mountains and our well-known Southern hospitality will provide some of those memories. we Tennesseans are proud to be hosting an event of this magnitude. It is a unique opportunity to meet people from many nations, to experience their lifestyle, and their artistic, technological and cultural contributions to world progress. As you discover so many things about our neighbors around the world, we know you will have learned something about yourself also. There is something at the Fair for everyone and to remember always, we are glad you are here, we hope you have the best of times, and we look forward to the day you return.

Thomas R. Bell Chairman of The 1982 world's Fair Management committee

16 The 1982 world's Fair Official Guidebook

The international Energy Symposia Series is the principal educational activity of The 1982 world's Fair and serves as the energy cornerstone for the Fair. The purposes of the Symposia Series is to provide the opportunity for experts in energyrelated areas to identify and discuss crucial energy issues, to explore factors and inter-relationships involved in a world-wide transition to higher energy productivity, to evaluate current international energy policies, and to formulate constructive solutions for increasing energy productivity in the way that energy is produced, converted and consumed. Symposium l Symposium l was conducted Oct. 1417,1980. Representatives from 55 nations focused on defining the nature and extent of the world energy problem. Four fundamental issues were addressed: • world Energy Productivity and Production: The Nature of the problem » Improving world Energy Productivity and Production: The Role of Technology • Toward an Efficient Energy Future;

Critical Paths, Conflicts and constraints • Alternative Policies for improved Energy Productivity and Production

special topic presentations on Alternative Energy Futures, international institutional Arrangements, and integration of work sessions. Based on this analytical discussion and integration process, recommendations and resolutions were made for Symposium ill.

Symposium ll Symposium ll was conducted Nov. 56,1981, and provided the participants from 55 nations an opportunity to conduct an in-depth analysis and discussion of the topics identified to Symposium ill be of world significance in SymFinally, the third symposium will be posium l. The program format for conducted May 24-27,1982, and is Symposium ll was built around a work designed to bring to a conclusion the and plenary sessions' format. Each of work performed in symposia I and II. seven concurrent work sessions were A group of distinguished energy keyed to a position paper and a case experts from around the world will study. Four of the work sessions were meet a final time to ratify the finorganized around geographic dings of the previous symposia. Dr. divisions of the world: Armand Hammer, chairman of the • industrialized Nations: Market board at occidental Petroleum, is the Economics chairman of Symposium III. • industrialized Nations: Non-Market Ministerial-level individuals and technical experts will seek a process Economies • Energy Surplus Industrializing for the continuation of an exchange Nations of technology and resources. • Energy Deficient industrializing The final outcome of the inNations ternational Energy Symposia Series Three work sessions focused on will be the identification of global issues of world-wide significance: energy commonalities and an agenda • Nuclear Energy for continuation of the deliberations. • Biomass Energy A world-wide communique an• Energy for Rural Development nouncing the conclusions will be Plenary sessions were devoted to issued at the close of Symposium ill. The 1982 world s Fair official Guidebook 17

Dr. E.G. Silver, Oak Ridge National Laboratory

Energy; effective force Energy cannot be seen or felt as derstand that these stores of fossil other raw materials like iron or water energy, though large, are limited. He or wheat, but it figures more has learned that in the not-so-distant prominently in our everyday lives. future he will have exhausted at least Until the 19th century, even some of them, especially the oil and scientists did not clearly understand gas on which he has come to rely to the concept of energy. Each of its power his cars and trucks, make manifestations — heat, motion and fertilizers and plastics, heat homes, electrical phenomena — was and make steam from electricity, in separately studied and thought to be just a few decades, man has used up a quite disconnected. major portion of the fossil energy the Today, we understand energy to be earth has stored during hundreds of the capacity for doing work — for millions of years. heating, for moving people and So now, humanity is faced with a goods, for turning machines, for terribly urgent problem: what will we shaping and joining metals, for do when the supplies of gas and oil lighting and communicating, and all become scarce, and how can we save the thousands of other activities that some of them for the non-fuel uses animate our world. we need? This is the problem we call And we understand that all forms of the "energy crisis." energy share the same basic nature First, let's be clear about what the and can often be substituted for energy problem is, and what it is not. another. The world is not "running out of Long ago, men's muscles, plus those energy." The sun still shines and of a few domesticated animals, delivers its bountiful energy; there are provided all the energy he had, and still vast supplies of coal, oil-shale and only wood provided heat and light. As tar sand. Nuclear energy, a resource a result, lives were hard and material not derived from the sun, is virtually goods were few. Then man gradually limitless. learned to harness other sources of Deuterium, found in ocean water, energy — the wind to propel ships, will be another inexhaustible source water to turn wheels, and wood to of energy once we learn to make use burn for steam. of it in fusion reactors. As man learned to control these The true problem is really threefold. energy sources, his appetite for First, we are rapidly depleting the energy grew. This was partly because known reserves of liquid petroleum, his numbers increased and partly and at least for the next decade or because he learned to enrich his life two none of the other more plentiful by using more energy per person. energy sources can be substituted for When man created machines that it in its most important use; powering burned wood to make steam, he the world's motor vehicles, at least began to outstrip the sun's ability to not economically. supply that energy as fast as it was This brings us to the second part of being used up. Forests were being cut the problem. None of the alternative down faster than they could grow energy sources can provide cheap back, and energy began to be in short energy. The era of abundant, cheap supply. energy is past, and this imposes But then man learned that the earth wrenching and often painful adhouses vast stores of the sun's energy, justments to our economy. The great collected and stored millions of years ongoing debate about future energy ago in the form of coal, petroleum is not about which source will be and natural gas. We call these energy cheap (none will), but about which sources fossil fuels because they are mix of resources and uses will be least the remnants of plants and animals costly and most acceptable. that once lived and stored solar The third aspect of the energy energy. problem concerns the environment. Mankind began to use these fossil All energy options can have adverse fuels in ever-increasing amounts to impact on the environment, and their build and move and shape, and to wastes post potential dangers. This grow more food as the world's includes acid rain and sulfur from oil population mushroomed. and coal, radioactive wastes from now, man is beginning to unfission and fusion, large volumes of tailings from all low-concentration sources of fuels, strip-mine damage to 18 The 1982 world's Fair Official Guidebook

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our land, and huge land needs for solar collectors. This is not to say that these problems cannot be overcome, but managing them adds costs and risks that must be understood, evaluated and finally accepted realistically. The potentially most intractable environmental problem is the unacceptable world climate change that may be caused by increasing the amount of carbon dioxide in the atmosphere by burning fossil fuels in great quantity. This may effectively prevent us from using all our vast remaining fossil energy reserves. So how can the world deal with this threefold problem? The first major answer is conservation, using less energy. This does not mean living less comfortably; it means getting more use out of a given amount of energy by wasting less and using it more efficiently. It is accomplished by more fuel-efficient cars, better-insulated buildings, more efficient machines and appliances, less fertilizer and fuel-intensive agriculture, and the like. Higher prices have already caused much of this to happen in the united States, in the decade from 1970 to 1980, energy use rose less than half as much as the increase in the Cross National Product. Most experts believe that much more can still be achieved so that energy growth can continue to be slowed down. Here, each individual can do much to help since the ultimate result depends on millions of decisions and actions by home-owners, consumers and workers. The other part of the answer is new technology. The key concept is substitution — replacing scarce energy (oil and gas) with plentiful alternatives (uranium, deuterium, coal, oil shale and solar). This is where much of the scientific and technical challenges lie. This list barely scratches the surface. The energy future offers a limitless perspective of new technologies, new opportunities for involvement by all of us, new global interdependences, new ways of living in harmony with our earth. The 1982 world's Fair casts a light into that future by which we can glimpse its promise. Editor's note: Dr. E.G. Silver is assistant manager of the Nuclear Standards Management center at oak Ridge National Laboratory. The 1982 world's Fair Official Guidebook 19

Thinking Ahead

To October 1982 and Beyond.

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A successful World's Fair continues helping a community long after the last sign comes down. Consider Seattle or Montrealâ&#x20AC;&#x201D;and the booming corporate growth they've enjoyed. The attention continues, and with it comes new businesses, new buildings, and new corporate banking needs. At Park National, we stand ready to help corporations take full advantage of this growth. With crucial capital when you need it. With innovative, tailored cash management programs. With pension plans and international access. The Park has been helping East Tennessee companies grow for over 50 years, and growing with them. Today we offer you the most modern cash management skills, along with considerable financial muscle. If you're considering relocating, expanding, or just want to consult with us about your financial needs, call one of our corporate banking officers at (615) 521-5100. See how our "Thinking Ahead" philosophy helps you. Thinking ahead, so you can. PARK Park NationalMrtnhct Bank FWC

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Faces of the world... international

Pavilions

international Pavilion

united States of America

Country: united States of America Language: English population: 220 million Area: 5.615 million square miles "Talk-back" computers and a specially commissioned IMAX motion picture are highlights of the united States Pavilion at The 1982 world's Fair. There is enough computer and electronic wizardry to fascinate both the serious student of energy and the inquisitive child. The S1.2 million IMAX film literally shows the "big picture" of America's energy resources and technology. This cinema spectacular, produced and directed by Oscar-winner Francis Thompson, is projected onto a screen 65 feet high and 90 feet wide. The 33 "talk-back" computers, placed throughout the five exhibit levels of the U.S. Pavilion, allow individuals to pursue the energy subjects that interest them most. Visitors are able to touch computer screens and call up either cinema or written information about a multitude of energy-related topics. More than 400 industrial films were carefully screened and edited for this project by Ramirez and woods, the Manhattan firm that designed the U.S. Pavilion's exhibits. Random-access programming of the computers provides a variety of subject sequences for visitors to call up. This new process was made possible by an integration of three sophisticated technologies: Sony of

America's laser discs, Apple Computer mc.'s software, and the "touchsensitive" video screens of Biographies, inc., an oak Ridge, Tenn. firm. All three corporations have loaned equipment to the U.S. Pavilion for the duration of the Fair. The S12.4 million U.S. Pavilion lies at the center of the 72-acre exposition site, visitors enter the pavilion on a spacious concourse between the main exhibit hall and the IMAX theater. They are then transported by escalators to the topmost of the five exhibit levels, through which they descend. in brief, the five exhibit levels will include the following: introduction The main element of this level is a curving time sculpture that illustrates the changing mix of energy resources in our history and the accelerating rate of their consumption. Geographical distribution of energy sources, both in the united States and around the globe, is depicted by changing images on map formats. Talk-back computers provide animated presentations of key energv terms, which give the viewers a frame of reference for the following exhibits. History Six public expositions from the American past are presented as chronological milestones. Depicted both pictorially and with artifacts, they summarize the changing roles of various energy resources in American history since the early 19th century. A battery of newscasts bring pavilion guests up-to-date on challenges to American energy developers and procedures. Transition On the third deck, visitors are immersed in a national energy debate presented on 20 video monitors. By pushing a button, visitors can bring to life a cross-section of Americans, who relate their opinions on energy issues. Overhead, at the center of the deck, a suspended light sculpture that portrays energy supply and demand serves as an introduction to the next two exhibit levels. Demand A glowing tower of light expresses the proportionate uses of energy in

22 The 1982 world's Fair Official Guidebook

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four major areas: industry, home, transportation and commerce. Talkback computers illustrate "hidden energy" in an array of typical industrial and agricultural products by revealing the amount of energy needed to bring them from the state of raw materials to finished consumer items. Component parts of an automobile, provided by General Motors, show modern internal combustion technology. Visitors can

enter a transparent house to examine energy-conserving features that can be added to existing homes. Supply On the ground level, visitors are invited to examine, in more detail, video displays about nine major fields of energy production; coal, oil, natural gas, nuclear power, hydropower, biomass, geothermal, solar and other energy forms such as wind power.

Additionally, pertinent tools and artifacts from each of these industries are exhibited. On the whole, this exhibit will leave an impression that the united States is optimistic about its ability to meet its day-to-day and long-term energy requirements. All U.S. Pavilion exhibitry, including the IMAX film, are open to Fair visitors at no cost.

Architects Finch, Alexander, Barnes, Rothschild, Paschal, inc.

The 1982 world's Fair Official Guidebook 23

International Pavilion

Italy

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Country: Italy Language: Italian population: 57.217 million Area: 117,492 square miles The Italian Pavilion focuses on the contribution made in the past centuries by Italians in the field of sicence and technology as it relates to the production and transportation of energy, it also reviews the develop-

ment of renewable sources of energy. At the entrance of the Italian Pavilion, an exhibit is dedicated to the 40th anniversary of the first selfsustaining nuclear chain reaction which took place Dec. 2,1942, in Chicago during an experiment carried out by a small group of scientists led by the Italian physicist, Enrico Fermi. At the left-front of the Italian Pavilion, C(MR*-Pininfarina exhibits a full-size model of an automobile which was designed as part of a CNR research project "Aerodynamic improvements of vehicles." The pavilion is divided into four different sections: Production of energy included in this section are the CNEN scale model of its fuel-elements testing reactor, PEC; data on the worldwide activity of refining, exploration, and production for oil, gas, uranium and coal by ENl; a display of the nira reactor, "Superphenix;," and a look a the production of oil by EFIM. Transmission of energy The second section of the pavilion shows a scale model and panels of an experimental 1000k v electric transmission line built at Suvereto, Italy,

24 The 1982 world's Fair Official Guidebook

by ENEL using Pirelli cable; the townwide, house-heating plant with water heated in a single, central plant by FlNMECCANlCA; and ENl's glovegirdling network of gas pipelines. Renewable sources of energy Photovoltaic cells and geothermalpowered electric generation are the main focus of the DNEL display. Renewable energy sources are also featured in the geothermal, agroindustrial display and in the CNEN's exhibit of the TOKOMAK installation and the DELPHOS photovoltaic plant. FlNMECCANlCA showcases its miniature generating plant, reversible turbine hydroelectric plants, pioneering work on solar energy, and applications of photovoltaic cells. ELECTROCONSULT shows its largescale geothermal work in impregilo presents examples of their work. EFIM exhibts solar panels and a solarpowered boiler. The ENl presence in this section takes the form of nuclear and geothermal power, a solar-powered farm, desalinization, solar cells, aeolic power and an anaerobic digester. Energy saving FlNMECCANlCA ShOWS a COgeneration plant that uses waste heat from other plants and a modularengine by Alfa Romeo allowing differentiated use of fuel with savings in urban traffic of up to 20-50 per cent. EFIM exhibits light-weight railway rolling stock, a "Blue Flame" furnace and a heat-pump.

â&#x2013;Ą Country: France Language: French Population: 53.71 million Area: 212,756 square miles A model of the world's fastest train, the "Bullet Train," and cars of the future are featured at the French Pavilion â&#x20AC;&#x201D; a pavilion dedicated to conservation of energy and production of nuclear electricity. The exhibit, covering an inside area of 11,932 square feet and an outside area of 2,285 square feet, is near the pavilions of the united Kingdom and the European Economic Community. The exhibit stresses conservation gains made in recent years, in France energy conservation amounted to 13 percent of the total consumption in 1980 and it is expected to reach as high as 27 percent in 1990. This is the result of careful planning and research in different economic sectors. A section on transportation highlights the development of the Bullet Train, also known as the TCV, which goes as fast as 235 mph between Paris and Lyons. It has been calculated that the cost of tran-

sporting one passenger by the TCV is equivalent to the cost of fuel alone in carrying one passenger by air over the same distance (372 miles). This fantastic modernization of the railway system is shown in the exhibit as an electrified scale model. in the same vein, a life-size model of the car of the future is also displayed: the Renault eve economy research vehicle. Thanks to drastic improvement in air drag reduction (0.239) and advanced electronic control of engine and transmission, gasoline consumption figures achieved are 57 mpg at 56 mph and 43 mpg at 75 mph for this mediumsized sedan. Because France has always played a pioneering role in the field of natural sources of energy, a solar home model shows French techniques as well as lines of improvement currently being tested. The display of a reconstituted, and much faster, breeder-reactor illustrates France's head start in the nuclear-electro industry. Visitors are allowed to walk into the core of the reactor and can obtain information regarding the security measures adopted to maintain a very high production. Also on exhibit are models related to off-shore petroleum research. A gigantic map of France enlivened

with energy-related scenarios at their proper locations outlines the country's technological progress accomplished. under the map, a room equipped with an audio-visual system enables visitors to enjoy a technological tour of France. The ceiling of the room is built with mirrors in a fashion similar to solar panels to enhance and multiply the viewing of the map and its models. The French exhibit also houses several museum pieces to stress the importance of science to the arts. Two electric engines (one by Froment, the other by Pixii), evidence of the first technological achievements of the 19th century, are on permanent display. The governmental body in charge of the French Pavilion for The 1982 world's Fair is the "Direction des Relation Economiques Exterieures," part of the Department of the Ministry of the Economy.

The 1982 world's Fair Official Guidebook 25

international Pavilion

European Economic Community

Federal Republic of Germany

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Countries; European Economic Community Belgium, France, Federal Republic of Germany, Italy, Luxembourg, The Netherlands, Iceland, united Kingdom, Denmark and Greece Languages: Danish, Dutch, English, French, German, Italian, creek Population: 270 million Area: 680,944 square miles

among its member states. These common policies are considered fundamental factors in the creation of European unity, the idea being that positions taken jointly by a group of industrialized countries with more than 270 million inhabitants will carry far more weight on the international scene. As an outgrowth of this idea, energy conservation is a keynote of the European Economic Community's presentation, with common energy policy and projects being highlighted. After conservation, the Com-

The European Economic Community unites 10 nations — Belgium, France, Federal Republic of Germany, Italy, Luxembourg, The Netherlands, Iceland, united Kingdom, Denmark and Greece — in a common desire to establish a peaceful and prosperous Europe. The goals of the community (to improve and sustain economic wellbeing in Europe to guarantee peace among the member states and to help other nations with trade and aid) are an integral part of this exhibit. The energy theme of the Fair is also of particular importance to the Community. Even before the outbreak of the "energy crisis," it had attempted to formulate and to implement a common energy policy 26 The 1982 World's Fair Official Guidebook

munity's exhibit focuses on research and development programs it has implemented, one such project the European Economic community is showcasing is Eurelios, a S25 million solar plant at Adrano, Sicily. Fair visitors can also see JET — Joint European Torus — the next major step in the community's fusion program. When it begins operation near the end of the decade, JET will be the world's largest Tokamak device. It may also provide a missing link between existing experiments and an experimental fusion reactor.

direct contrast to the simple lines of the aluminum columns upon which photos and materials are mounted. Overhead, multi-colored sails cover the ceiling, coming together at the Country: Federal Republic of Germany pavilion's center. The floor of the pavilion is especially beautiful, made Language: German up of three-color ceramic tiles Population: 61.3 million arranged in a quarter-circle pattern. Area: 95,994 square miles Following the spiral still farther, "Energy in Mind," Germany's exhibit visitors glimpse historical developments in research and technology for The 1982 world's Fair, is a that have formed the foundations for powerful graphic display that today's miracles and tomorrow's presents Germany in progressive, hope. dynamic terms. Emphasis is placed on the Spiraling inward towards its core, production, conservation and future the exhibit proceeds in steps and of energy. Among the displays are begins with an introduction of Germany — its sociology, architecture, art solar panels, a dynamics machine from Werner von Siemens, and a fulland culture. sized, operating overshot waterwheel. The complexity of the story is in A balanced discussion of the advantages and drawbacks of solar, wind and nuclear energy is presented as well. Guides and literature are available for elaboration of the exhibit theme, and a selection of German souvenirs are on sale. The 1982 world's Fair Official Guidebook 27

united Kingdom

Country: united Kingdom Language: English population: 55.901 million Area: 94,209 square miles Visitors to the united Kingdom Pavilion will see some of the most advanced energy technology in the world, and explore today's energy frontiers and sample British life in this changing energy world. Britain has a long history of energy achievements. British scientists discovered many of the most fundamental laws of energy and pioneered the use of fossil fuels. Now British energy expertise is at work worldwide laying the foundations for a new energy world â&#x20AC;&#x201D; where oil and gas are precious commoditites, where conservation is a way of life, and where some of the most unlikely sources of energy have potential. United Kingdom's exhibit tells the story of how this energy island, built on coal and surrounded by oil, is responding to the challenge of building a new energy age. The pavilion is in the northwest portion of the Fair site.

28 The 1982 world's Fair Official Guidebook

The 1982 world's Fair Official Guidebook 29

international Pavilion

Japan

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Find more. Fusion power, the process that makes the sun and the stars burn, with no dangerous radioactive waste and no harmful pollution, has been called the ultimate answer to the world's energy problems. Its commercial application may not be feasible until early in the next century. In the experimental fusion program by General Atomic Company in southern California, Toshiba is responsible for supplying the key elements which make this process possible. Using natural steam from the interior of theearth to turn turbines, Toshiba makes more than half of the world's geothermal turbine generators, including those now in use in California at the Geysers, the world's largest geothermal power plant.

Country: Japan Language: Japanese population: 116.78 million Area: 142.726 square miles

Useless. Saving energy is another part of the Toshiba answer. In the past ten years, for example, Toshiba has reduced power con-

Japan is a land of timeless beauty and traditions, it is also a land of advanced industrialization in a time of severe international energy problems. Reflected throughout the remarkable Japanese Pavilion is the statement that the energy issue is a problem that must be solved through international cooperation. The Japanese Pavilion is divided into three zones to provide two-way communication and to build the theme climactically in a titillating and enjoyable way. in the first zone, various aspects of Japanese society, industry and culture

30 The 1982 world's Fair Official Guidebook

sumption of ordinary IQ^color TV sets by 80%. si

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Toshiba technology does both. At Toshiba, with over a century of experience, more than 100,000 people are dedicated to expanding the applications of technology in electronics and energy.

TOSHIBA ... In Touch with Tomorrow The 1982 world's Fair Official Guidebook 31

international Pavilions

Australia

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are exhibited. Visitors become aware of the high concentration of Japanese society and of the major influences caused by such concentration. Through various media, the visitor is introduced to the intricacies and

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THE FEDERATION ELECTRIC POWER COMPANIES IN JAPAN 32 The 1982 world's Fair Official Guidebook

•Carry-out service 9 Knoxville Area Locations: 4032 NORTH BROADWAY 5214 KINGSTON PIKE 2612 CHAPMAN HIGHWAY 5420 CLINTON HIGHWAY RUTLEDGE PIKE WALKER SPRINGS ROAD ALCOA HIGHWAY & WRIGHT RD. 401 LOVELL ROAD 4410 OAK RIDGE HIGHWAY

Country: Australia Language: English, Aboriginal Population: 14.62 million Area: 2,965,568 square miles

glories of Japanese nature and lifestyle. On entering the second zone, visitors are led into a unique ovalshaped dome theater featuring a moving floor. This dynamic experience includes a special visual system which makes it possible to project the picture on a semi-spherical screen. Special sound effects also intensify the viewing experience. The aim is to bring to life for the visitor Japanese society and its concern for nature and energy conservation. Also not to be missed are the performing industrial robots in the waiting room of the theater. The third and last zone of the pavilion provides visitors with a participatory experience. This zone is designed to satisfy the intellectual demands of visitors and their deepening interest in Japan and her energy situation. Here, the development of energy conservation technologies and alternative energy sources are presented by a moving model. The curious are encouraged to ask questions. Just before departing the pavilion, visitors are treated to a tantalizing glimpse of Japan's upcoming world Exposition — Tsukuba '85.

The Australian Pavilion emphasizes Australia as a stable and reliable exporter of energy with the theme "Australia — Energy down under." On the lower level of the pavilion, the country and its lifestyle are portrayed through a sequence of spectacular static images and video monitors. Specific areas covered here •'■"V include energy resources, resource development, energy technology and energy exports. to provide an evocative image of the Australian countryside and symbolize the country's need for decentralized energy sources, an external "family of windmills" is immediately to the north and east of the pavilion. The windmills, varying in height from 25 to 75 feet, are set in an area densely landscaped with a low coverage of Australia's grevillea ' • species. Additional landscaping, Australian high. Another area is devoted to a eucalyptus and tree ferns irrigated series of changing exhibits covering with water pumped by the windmills, topics like: Sport, The Arts, Film, are along the eastern side of the Science, Agriculture and Architecture. pavilion. This area also contains a solar in conjunction with Australia's hot water system of Australian participation in the Fair, there will be manufacture which provides hot presentations around the city in widewater to the pavilion. ranging fields of Australian artistic The upper level of the pavilion talent. These commence June 16, houses a section on energy conwhich has been designated as servation — a spectacular multi-screen Australia's National Day. audio-visual program describing the The attendants stationed physical aspects of the Australian land throughout the 8,000-square-foot on screens 19 feet wide and 12 feet pavilion are young Australians brought to Knoxville for the Fair. They are outfitted in a distinctive uniform and are available to answer visitor inquiries.

The 1982 world's Fair Official Guidebook

international Pavilion

International Pavilion

Mexico

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country: Mexico Language: Spanish Population: 17.91 million Area: 761,601 square miles Americans are not accustomed to thinking of their neighbor to the south as a major global oil producer, but that should change once they begin visiting the Mexican Pavilion. Mexico is a country with a long history of social transformations, sometimes dramatic, with cultural

characteristics and traditions that make it singular. At present, it is working in order to achieve a harmonic development of its people that may ensure its present and future welfare. in its territory, abundant natural resources are found, which if rationally used, may help reach the country's aims of balanced social development. For this purpose Mexico, is avail of personnel and centers of research and education to prepare those who will have in their hands the responsibility of the country, in like manner, it has created a substructure which is in constant growth and renewal. This allows the country to develop according to the existing plans. Mexico, a developing country, presents in its pavilion its accelerated rate of industrialization and production based on the energy resources. its hydrocarbon reserves are the main factor that placed the country in its present position. As hydrocarbons represent the

34 The 1982 world s Fair Official Guidebook

highest energy consumption, the manner in which they are obtained, transformed, distributed and consumed, affects the world population as a whole. These circumstances are no longer a national issue or related to a few countries. in the face of this situation, Mexico adopted an internationalist position and proposed a world Energy Policy as a solution to the present problems and those which will come in the future due to the use of alternative energy resources. in the northwest portion of the Fair site, across from the pavilions of Italy and the European Economic Community, the Mexican Pavilion contains several examples of the nation's emerging energy production and research industries. Chief among these is an unusually simulated pool of oil. The pavilion also gives visitors from around the world a chance to sample authentic Mexican dishes. The restaurant, staffed by senoritas and caballeros, sells assorted native Mexican handicrafts, too.

Country: Royal Kingdom of Saudi Arabia Language: Arabic Population: 9.292 million Area: 873,000 square miles "Eternal values in a Dynamic Nation," the theme of the Saudi Arabian Pavilion, reflects both the continuity and development of Arab civilization. Young Saudis dressed in native garb guide visitors through the pavilion, which is easily recognized by its surrounding arches. Exhibit areas include islam; Bedouin Tradition and the Cradle of Civilization; industrial Development; Human Resources, and 50 Years of u.S.-Saudi Relations. From the prophet Abraham and his son ismael, the Arabs and a distinct Arabian civilization can be dated from 3,500 B.C. Ancient Arab cities were important commercial and cultural

centers along the trade routes that extended from Rome to Persia, and gave birth to an empire in the 7th century. Stimulated by the spiritual, moral and intellectual power of islam and its prophet Muhammad, the Arab people spread their civilization, language and religion around the world. Currently, Saudi Arabia's lightning-paced industrial and human development signals its re-emergence as an important influence in world political and economic affairs. Here is a closer look at these specific areas of the Saudia Arabian exhibit. Islam The centerpiece of the Saudi Arabian Pavilion is a 400-square-foot display featuring an animated model of the Grand Mosque of Mecca, it symbolizes the centrality of islam in Saudi Arabian life and historical experience. The Kaaba, a black cubeshaped building around which the mosque is built, is the focal point of the prayers of the world s 800 million Muslims and center for yearly

pilgrimage. Traditional society A second area of the pavilion focuses on the history of pre-lslamic Arabia, as well as the traditions and values of the Bedouin tribes of the Arabian desert. The Bedouin's life-anddeath struggle to survive in a harsh environment is given expression by his fierceness in combat â&#x20AC;&#x201D; but also by his philosophical and aesthetic appreciation of life. This is reflected in various art forms, particularly the medium of poetry. U.S.-Saudi relations U.S. technology and experience have figured largely in Saudi development, as highlighted in the final exhibit area, u.S.-Saudi Relations. Cooperation and friendship, based on strong commercial and financial ties, have characterized dealings between the two nations, in a part of the world that is politically and geographically strategic, Saudi Arabia's interests coincide with those of the united States in ensuring political moderation and stability in the region.

The 1982 World's Fair Official Guidebook 35

International Pavilion

Republic of Korea

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<Âť Country: Republic of Korea Languages: Korean, English, Japanese Population: 58.197 million Area: 86,000 square miles During the past 20 years, Korea has achieved remarkable progress by continuing its ceaseless efforts to modernize its economy. By participating in The 1982 world's Fair, Korea is intent upon publicizing the Korea of today, a land with a bright new horizon. constructed on a hill, this beautiful

hexagonal pavilion provides a symbolic attraction and place for relaxation. Adjacent to this structure, a shimmering pond with its impressive waterwheel represents the importance of hydraulic energy to the Korean people. The design of the Korean Pavilion is such that the interior is broken down into zones presenting "the past," "the present," and "the future." A highlight of Korea's exhibit is "Ondol," a hot-floor heating system used since the prehistoric age which has proved to be an effective cooking method as well. The ondol's structural aspects and the creativeness of its related techniques is stessed along with the Korean lifestyle. A seven-minute multi-image production presents a panorama of the cultural, industrial and economic development of Korea, enabling visitors to gain the broadest possible perspective of the country by means

36 The 1982 World's Fair Official Guidebook

of a visually-striking medium. Twice daily, visitors are given an extra-special treat when traditional Korean folk dancers bring the beauty and pageantry of Korea to life. The swirl of bright colors and the vibrant sounds of exotic musical instruments are sure to fascinate audiences. There is a special "hands-on" experience for visitors, too, in the form of a Hangul (Korean alphabet) word processor and printer, still more fun is available at the fortune-telling machine. A Korean restaurant serves traditional Korean food throughout the day, and a sales corner offers visitors many native products, unique Korean fans, guide booklets, and badges will be distributed to visitors as souvenirs of their visit to the Korean Pavilion. During Korea week (May 17-25) a multitude of events are scheduled such as folk dances, sporting events, a commemorative parade, Korean traditional musical performances, and Tae Kwon Do demonstrations. Commemorative pictures, postage stamps and art exhibits marking the centennial anniversary of Korea-U.S. relations are planned as well.

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THE '82 WORLD'S FAIR! VISITING THE "NEW HORIZON IN KOREA" WILL BE A GREAT EXPERIENCE FOR YOU. YOU WILL MEET THE ENERGY WORLD OF KOREA AT THE '82 WORLD'S FAIR IN KNOXV1LLE.

KOREA PAVILION The 1982 world's Fair Official Guidebook 57

international Pavilion

International Pavilion

Canada

Hungarian People's Republic

m Country: Canada Language: English and French Population: 24,105,163 Area: 3,851,809 square miles Visitors approaching the Canadian Pavilion will notice a courtyard of banners, representative of the changing seasonal colors of Canada's symbol, the maple leaf. The maple leaf is also the basis for the pavilion logo echoed in neon sculptures on the entry deck. The pavilion introduces the challenges faced by Canadians in attempting to secure their energy future. Exhibits have been grouped into two areas divided by a cinema. The first area introduces visitors to the "megaprojects" of Canadian energy development, while the cinema provides a humorous interlude and transition to the second exhibit area where energy matters have been reduced to the human scale. The megaprojects of Canada are faced with extremes of ice. cold and rugged terrain which challenge Canadians and their technology. The sources of Canadian energy are displayed on a dramatic, computerized neon map, while an adjacent Telidon videotex unit gives visitors hands-on access to in-depth energy information. The oil sands and Arctic Beaufront sea and Hibernia oil and gas projects are also shown, along with vast hydroelectric developments and regenerative nuclear technologies. Once extracted and generated, these forms of energy require efficient and economical transportation across Canada's 3.8 million square miles. This process is depicted in an unusual and visually exciting "theme wall" showing hydroelectric transmission, pipelines, power grids, rail

Country: Hungarian People's Republic Language: Hungarian (Magyan Population: 10.71 million Area: 35,919 square miles CaOi «

and shipping facilities and energyefficient modes of transportation. The cinema presents an animated view of energy consumption and conservation starring Nelson Permafrost and his trusty dog Rollo, along with Dr. Now and his sidekick, Felix. in the third area of the pavilion, the story of Canada's search for alternative energy sources unfolds as visitors watch a working 22-foot model of the world's largest wind turbine. Since North Americans are seeking ways to improve energy efficiency in homes and cars, two special exhibits — "The House" and "The Car" — as 38 The 1982 world s Fair Official Guidebook

Great ideas know no boundaries. A prime example of this is the worldfamous Rubik's cube, a masterpiece of clever but maddening ingenuity. Having dispensed fun and frustration among people everywhere, this puzzle-lover's dream is the centerpiece of the Hungarian Pavilion, the cube's country of origin. As visitors approach the pavilion's colorful facade, their eyes will be immediately drawn to a large, transparent Rubik's cube at its center. Seated in the cube's interior is a Husser — or Hungarian caviler — who makes an imposing picture as he cradles The 1982 world's Fair flame in his hand.

The Hungarian People's Republic wants to present to the world a view of the Hungary that has contributed immeasurably to the development of human culture, it also wants to show a Hungary whose up-to-date technical standards are ready for expansion into foreign markets. The first section of the pavilion offers visitors a glimpse of the many famous Hungarian artists and scientists who have distinguished themselves throughout history. Through original documents and photos, such fascinating people as Todor karman (the father of supersonic flight) and Jamos Irinyi (inventor of the match) are introduced and old friends like Liszt and Bartok are revisited. A second section of the pavilion concentrates on the Hungarian energy industry. Here, a panorama of technology is presented, including a mock-up of the "Gagarin" thermal power station, a model of "Thorez" surface mining, and energy-saving ideas used in agriculture.

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;Vv r well as computerized, hands-on areas, will explain new techniques and answer many questions. A comprehensive information and Resource Center will complete the tour of the Canadian Pavilion. Here visitors may select reference material on energy and conservation subjects that interest them. Those seeking more advanced and specialized knowledge can make use of the resource center's Telidon, videotapes, films and special documentaries. The Canadian Pavilion at The 1982 world's Fair is presented by the government of Canada in cooperation with the provinces of Alberta, British Columbia, Ontario and Saskatchewan.

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A third section of the pavilion is given over to an authentic Hungarian restaurant with seating for 65. The menu includes such treats as goulash, cabbage rolls, palachinta and strudels. Of special interest to fair visitors are the cube contests that involve the participation of cube inventor Erno Rubick. Also present is a native folklorist who gives demonstrations of his art.

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The 1982 world's Fair Official Guidebook 39

international Pavilion

Republic of Panama

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Country: People's Republic of China Language: Mandarin Chinese Population: 1.027 billion Area: 3.691 million square miles

Country: Republic of Panama Language: Spanish Population: 1.25 million Area: 29,208 square miles

Spectacular is the only word to describe the People's Republic of China Pavilion. The government of China, which considers this to be China's first world's fair participation ever, regards this pavilion as an unprecedented opportunity to establish a cultural dialogue between the people of China and the world. while reflecting China's exciting developments in energy, industry, consumer products and the arts, the exhibit centers on China's rich history and its most valuable natural resource — the Chinese people. Forty representatives from the People's Republic of China are on staff at the pavilion. Representing a broad cross section of Chinese life, they are there to both greet and inform visitors. The theme of this exhibit, both literally and figuratively, reflects the world's Fair theme — "Energy Turns The World." As a part of this focus a solar-powered dragonboat, 20 feet long and 6 feet wide, is offered for trips up and down the river. Elsewhere outside the pavilion, a giant tank produces and collects propane gas made from local marsh gases. One of the highlights of the exhibit is an actual portion of the Great wall of China on display inside the pavilion, affording visitors a rare glimpse of one of the world's original Seven wonders. Photographic studies of the Chinese at work, at home and at play will greet visitors upon entering, leaving Westerners the feeling that they have a great deal in common with their Chinese counterparts. The energy and genius of the Chinese people is well represented at the exhibit where artifacts of ancient splendor rest alongside a wealth of exotic contemporary wares, objects d'art and everyday items. Visitors can wander among

The Panama Canal, its importance and future, highlights the Republic of Panama Pavilion.

Few things have played such an important role in promoting energy conservation in the shipping industry as the Panama Canal. This manmade waterway has created a 78-year bond of friendship and cooperation with the united States and other countries. The exhibit also features original art representative of Panama's culture and lifestyle. Panama was the 20th country to commit to participate in The 1982 World s Fair.

Republic of the Philippines

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thousands of square feet of soapstone carvings, glazed glass, jade carvings, modern and antique porcelain, rattan and silk goods, miniature potted plants, furniture, tapestries and items fashioned from pearls and clams. Here, visitors can watch live demonstrations by Chinese artisans as well. Gastronomically, the Chinese pavilion offers a unique opportunity for western diners. A sit-down restaurant in the building is operated by leading Peking chefs who will supervise the preparation of dishes usually not available to Americans. There is also a cafeteria-style annex for visitors with less time to spare. A crowning touch to this wealth of wonders is entertainment. Leading artists from China will perform throughout the summer for the enjoyment of exhibition visitors. 40 The 1982 world's Fair Official Guidebook

One of the last international pavilions to be contracted for The

1982 world s Fair is the Republic of the Philippines. Made famous during world War II, the Philippines is now a rapidly industrializing nation, devoted to the manufacture and processing of agricultural products. Energy and energy conservation are major factors in the national environment today as in the past when the government participated directly in construction of hydroelectric plants.

Agriculture, forestry, fisheries and mining are the country's main products. On July 4, 1946, the commonwealth ended and the Republic of the Philippines came into existence.

Tradition Egypt of Quality &

Country; Egypt Language: Arabic Population: 38.9 million Area: 386,100 square miles Egypt, a country rich in tradition, mythology and biblical history, is represented at The 1982 world s Fair with an exhibit of treasures from its earliest civilization through modern days. The exhibit, on the south end of the fairgrounds in the same building as

the Republic of China Pavilion, includes treasures from the pharonic dynasties, the Greco-Roman period, Egyptian Christian era, the islamic age and modern Egypt, it may be more culturally meaningful than the King Tutankhamen exhibition that visited six U.S. cities several years ago. The exhibit is the first of its kind in the united States in modern times. Egypt, under the late President Anwar Sadat, its future and items from the era of Pharoah Ramses n — as well as the period Mary and Joseph spent in the country — are highlights. The 1982 world's Fair executives believe this exhibit will have a similar impact as the King Tut display of 1977.

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The Official Coffee of THE 1982 WORLD'S FAIR. The 1982 world's Fair Official Guidebook 41

WORLD'S

FARE. No fare in the world compares to Mexican food. And no Mexican food compares to ours. So, after spending the day walking from country to ^ ~ ^ country, spend the evening 1^1 cul It A T .TiARUQ MEXICAN RESTAURANT S^&BAR^/ NOTHING BETTER NORTH OF THE BORDER. Knoxville, Tennessee Nashville, Tennessee 6515 Kingston Pike 24 White Bridge Road 588 9751 356 3165 Mon. Thurs. 11:30 A.M. 11.00 RM. Mon.-Thurs. 11:00 A.M.-11:00 RM. Fri. Sat. 1 1:30 A.M. 12:00 RM. Fri. Sat. 11:00 A.M. 12:00 RM. Sun. 1 1:00 A.M. 10:00 RM. Sun. 1 1:00 A.M. 10:00 RM.

i in Quest of Energy... Domestic Pavilions

Mayor, City of Knoxville

Domestic Pavilion

Randy Tyree

City of Knoxville KNO

welcome to Knoxville, Tennessee and The 1982 world's Fair, we're glad to have you here and hope you have an enjoyable visit. We hope you are making plans to visit us often during and after the Fair. This is the first world's fair ever staged in the southeastern united states and Knoxville is proud to be the host, we think you will like what you see here. Our citizens are some of the friendliest people you will ever meet. Please take time to see what we have to offer. The city of Knoxville offers a wide variety of cultural amenities and the traditional East Tennessee hospitality is second to none. With the world coming to visit in 1982, Knoxville is truly the place to be. We're glad you're a part of The 1982 world's Fair. Thanks for joining us.

Randy Tyree Mayor, City of Knoxville

CATO Cato, the southeast's leading women's fashion apparel chain, offers you great fashions at truly affordable prices. At Cato you will find the very latest in beautiful up-to-theminute fashions and accessories in junior, missy and large sizes. Check out our casual and dressy styles at money saving prices at any one of our 350 stores. In the Knoxville area you will find 11 convenient Cato locations to serve you. • 120 E.Bruce St. • College Plaza Seviervillejenn. Harrimanjenn. • 204 N. Market St. • 800 Cumberland Sq. Dayton,Tenn. Crossvillejenn. • E. Broadway St. • 726 Tennessee Ave. Newport, Tenn. Elowahjenn. •134 Depot St. 340-342 Market St. Greenville,Tenn. Clinton,Tenn. • 104 E. Central Midland S.C. LaFolletteJenn. Alcoa,Tenn. • 541 Elk Ave. Elizabethtonjenn. CATO World's Fair Special 10% Discount Present this coupon at any Cato store and receive 10% oft Cato's already affordable prices. Valid May 1982 through October 1982. 44 The 1982 World's Fair Official Guidebook

^ness Knoxville's Health Pavilion, sponsored by the host city of The 1982 World's Fair, provides an environment where health and well-being are the major concerns. As visitors enter the comfortcontrolled, vinyl-clad dome supported by a geodisic-patterned metal frame, they begin an experience that may affect the remainder of their lives. Visitors have their choice of circling the many exhibits or walking straight ahead where they will encounter Hospital Corp. of America's "Health Care Pyramid." This spectacular anchor exhibit occupies 1,500 square feet and features a multimedia show embodying an entirely new concept. Pictures, words and music come from every angle on four hexagonal screens, presenting the history of health care in this nation and what it means to individuals in the future. Visitors can also converse with five interactive computers, one of which is especially designed for children, armed with multitude of facts related to their personal health. By punching in a few vital statistics, individuals learn their life expectancy. If they have a chronic illness, they can find out from the computer if they're taking proper care of themselves, based on a huge bank of data about people in the same condition. Satisifed that they now have some important information tucked away, visitors can walk over to the Fort Sanders Medical Center/Datamation exhibit. Here they'll find out how to take a week off and slip away to a delightful "wellness" center. Then they can slip into a comfortable chair and rest while they are encompassed in a cuff that automatically takes their blood pressure and prints the results before their eyes. Medical technicians, there for the sole purpose of informing and advising visitors, will be happy to answer any questions. If interested in a total health profile, forms can be picked up and mailed to Datamation from home. Results will be returned promptly. Another "must-see" exhibit is the Southeastern Organ Procurement Foundation/American Kidney Fund

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•* i display where individuals can leave a bit of themselves behind so that someone else may enjoy life and also bring themselves up-to-date on the technology concerning organ transplants. Other experiences include Motorola's story on telemetry equipment (used by paramedics to relay vital data on ill and injured patients to doctors in hospitals) to be

m viewed in the multi-unit Video-Disc Theater, along with other corporate participants. Community and Economic Development will have a exhibit where visitors will also be able to learn about redevelopment of "slum" areas and how changes in environment can affect the lives and health of persons within those areas. The 1982 world's Fair Official Guidebook 45

Domestic Pavilion

Gas Energy Exhibit

Baptist Ministries

Rising dramatically skyward, a 55foot blue and silver pyramid encompasses the 5,000-square-foot Gas Energy Pavilion. in the past, the pyramid was the ancient Egyptian symbol of a sunburst, the original source of almost all energy. The lightweight, sleek form of the pyramid-shaped space frame represents the future through its use of the latest high technology as well. inside is the natural gas industry exhibit — 3,000 square feet of sophisticated, audience-participation exhibit technology that details in an educational and highly interesting manner, all phases of gas energy. The exhibit is open for public viewing from 10 a.m. to 10 p.m., seven days a week. An added attraction is a live energy show "Gasworks: Pipeline to the Future," developed by the Oak Ridge Associated universities under a grant from the American Gas Association and presented courtesy of the Tennessee Gas Association. The show is featured throughout the day directly outside of the Gas Energy Pavilion. America's largest domesticallyproduced energy is natural gas. It's also our cleanest and most efficient. To tell the story of natural gas — its role today and its future promise — the Gas Energy Pavilion will feature an array of state-of-the-art audience participation exhibits.

in the shadow of a 40-foot carillon tower in the center of the Fair is the Southern Baptist Pavilion, operated by Baptist Ministries. The 3,500-square-foot structure features a theater and display area to show fairgoers that "The word is...Energy." This 30-minute program illustrating the energy of cod's word, includes a multi-image presentation and a live musical, offered daily from 10 a.m. to 10 p.m. Performances by choirs from across the united States are also scheduled on most days. The musical, "Love, You Spoke A Word," is written by ken Medema of San Francisco and Craig MclNiair Wilson of New York City. Medema is a blind Southern Baptist composer and entertainer. Wilson is a Christian entertainer and writer. The performing group, Powersource, is comprised of 16 singers chosen from auditions conducted across the nation. A highlight of the exhibit area is an antique display case holding Bibles of America's first Bible publisher, AJ. Holman & Co. The case, on loan from the Philadelphia Museum of Art, received the First Premium Award at The 1876 Philadelphia international Exhibition. Scriptures in some 50 languages will be among materials distributed at the pavilion. The solar-powered carillon, provided by Schulmerich carillon, inc. of Sellersville, Pa., is an interesting exhibit in itself. Visitors can actually see some of the mechanical operation of this musical instrument at the base of the tower. The pavilion is topped by a canvas canopy featuring a design of the Christian flag. Its stained-glass window, made by Jess Bemis, a Southern Baptist pastor from Greentown, ind., features the logo of the Southern Baptist Convention. This national fellowship is composed of 14 million members in nearly 36,000 churches in 50 states, it is represented in 95 countries by persons working in evangelism and church growth, theological education, hospital, schools, publication centers, agricultural projects, social work, hunger and disaster relief, benevolent

Sources of Gas Energy Gas energy is a natural resource available from a wide variety of sources. The multiplicity of gas energy sources and their availability to the consumer through an integrated delivery network is a story of paramount importance. To guarantee visitor attention to this story, one of the largest energy dioramas in museum use recreates a vast topographic landscape in miniature three-dimensional form. Gas Strike The primary function of this exhibit is to identify the aspects of gas exploration and production, and to focus on the costs and risks involved. Related displays show the relationship between gas and oil drilling, and technologies. To convey these messages, a 35-foot drilling rig is set in place at the center of the pavilion. Surrounding the rig is a series of electronic video games on which

visitors can simulate exploring and drilling for natural gas.

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the pipeline system.

The Fiame and Energy Efficiency The blue flame is the visible endproduct of the most efficient and cleanest fuel we have — the trademark of the gas energy industry. To dramatically represent just how much energy that blue flame accounts for each minute, a speciallydesigned chamber allows visitors to study the properties of a flame. A surrounding display of computerprecise "energy time clocks" tracks minute by minute, season by season, the exact amounts of energy provided by the blue gas flame.

Role of Gas Gas is the largest single source of energy for meeting America's residential, commercial and industrial needs. Because of its benefits, nearly 180 million Americans rely upon the direct use of gas for meeting some part of their individual energy needs. The lives of all Americans are touched by gas energy because somewhere in the production of almost everything we use, and almost everything we eat, gas energy plays a role. This fact is emphasized dramatically in the exhibit by a large crystalline case filled with objects we use that rely upon gas.

in the Pipeline The million mile gas energy pipeline is an invaluable energy asset deserving of particular attention, to draw that attention, an over-sized portion of the pipeline system is reproduced. Visitors are able to walk into the middle of this pipeline and be surrounded by a startling visual display. The "gas" in this system is in the form of brightly-colored laser lights that activate audio messages briefly stating pertinent facts about

The Future The role of gas in the future is rich with potential, to help us peer into this energy future, and to link it with the opening display, holograms are again used in the exhibit. These holograms are mounted on a series of glass pylons and center on present and anticipated advances in appliance and equipment technology, natural gas-powered vehicles, and future sources of gas.

46 The 1982 World's Fair Official Guidebook

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ministries and student ministries. The knox county Association of Baptists, the Tennessee Baptist convention and agencies of the Southern

I IMC Baptist convention have provided the financial and program support for visitors to The 1982 world's Fair to experience "The word is...Energy."

Beautiful top quality CYPRESS CLOCKS Kern's J: makes the

only $19.95 (plus postage & handling) , . .Include: ■ ^ 16"to20"dia. features • HI Gloss Resin Finish • Accurate precision set Quartz movement with full 5 year warranty • Hand finished Natural-shaped cypress • Cold plated hands & numerals Send check or money order today! To; Cypress Limited II P.O. BOX 22141 Lake Buena Vista, FL 32830

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Domestic Pavilion mi American

Electric

Energy Exhibit

The theme of America's Electric Energy Exhibit (AEEE) is "Electric Energy — Key to a Better Future." The AEEE Pavilion features exhibits by various segments of the electric power industry, including power producers, equipment suppliers and appliance manufacturers. It also houses futuristic exhibitry, displays of products and services consumers can use today, and other developments for home, office and industry that will be part of American life in the future. The pavilion focuses on ways utilities are working to meet the need for increased amounts of electricity as the economy expands in the years ahead. The centerpiece of the AEEE pavilion is an exhibit describing the Clinch River Breeder Reactor Plant Project, planned for construction at nearby oak Ridge, Tenn. Sponsored by Breeder Reactor corp., a non-profit group of 753 utilities nationwide, this exhibit features a model of the plant and a description of the way in which a breeder generates electric power while producing more fuel than it consumes. The AEEE Theatre features a regularly-scheduled audiovisual presentation about electricity. The electrifying "Up With People" show, sponsored by General Electric, will also appear regularly in the theater. AEEE is a non-profit corporation of associations and businesses in the electrical energy industry.

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SEE THE BELIEVABLE AT EXPO... wtfyv wac THEN SEE THE UNBELIEVABLE!

(NBC-TV CALLS IT SPECTACULAR1 v: S-i K

Just minutes from Expo is a two hour experience that may well be the most amazing of your life. International circus stars and champion stunt and show water skiers perform devilish and death defying feats that will have you rolling with laughter or holding on to the edge of your seat. Groups, families, or individuals will love this two hour, live spectacular on water, stage, and in the air! 48 The 1982 world's Fair Official Guidebook

FOR INFORMATION: Call or write: (615) 453-9473 In Knoxville (615) 637-6599 or P.O. Box 58 Pigeon Forge, Tennessee 37863

Bigger and better than ever for 1982! • A MUST attraction after your World's Fair Visit • Unique animal park - touch, pet. and feed our exotic, miniature, and baby animals • Picnic facilities and food on premises • Mountain entertainment on weekends • Water-powered grist mill and whole grain bakery • General Store, Mountain Crafts and Pottery Shops • New gallery of electronic digital games • Open May 9 through .October, 10-6 daily, convenient to Asheville and Hendersonville, N.C. - just a short drive from Knoxville.

FOMIVAUIY PVN PARK \ Hwy. 230 Box IM-B-Horec Sho*. N.C. 28742 fej*Ph. (704)891-3134 or (704) 891-3241 iLs

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h.:'V .. w-:-' ; Audi Coupe 5-speed $12,370 suggested retail price, RO.E. Add transp., local taxes, dealer delivery charges. Photographed in Kastl, West Germany ©1982 Porsche Audi. For many cars, such lavish praise might be impossible to live up to. But not for this car. The Audi Coupe is, clearly, the quintessential Gran Turismo Sports Coupe. In naming it the best sports coupe for the 80s, the editors of Road & Track are not alone. Motor Trend:"... we'd have to call it the most ferociously desirable new car in 1981." Car and Driver: The Coupe is " . .. one of the most effective remedies yet, for

creeping four-door boredom." From the drawing boards in Ingolstadt, Bavaria, Audi engineers have created a car that truly advances the art of GT Coupes. In sleek, good looks and aerodynamics, it is second to none. In engineering, the Coupe offers Audi's matchless front-wheel drive, fivecylinder powerplant (0-50 in 7.4) and a tenacious road-holding ride. The interior is first-class European GT styling.

Even the EPA numbers are impressive: EPA estimated 24 mpg and 37 estimated highway.* All in all, quite a coup for our Coupe. For your nearest Porsche Audi dealer, call toll free (800) 447-4700. In Illinois, (800) 322-4400. *Use "estimated mpg" for comparison. Mileage varies with speed, trip length, weather. Actual highway mileage will probably be less. 4 AUDI

Audi: the art of engineering.

Domestic Pavilions

Tennessee valley Authority

Federal Express

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: <k y Federal Express corp. marks its first participation at a world's fair by making history. As a major element of its pavilion, Federal Express features the largest laser sky show in history and the first ever at a world s fair. in the building's exterior tower, these lasers can be seen projecting onto the facade of the pavilion during daylight hours and into the sky at night with a spectacular show that can be seen for miles, it is a fast-paced swirling of colors, patterns and sheets of light that creates a moving, light-

ceiling over the entire Fair site, it also provides visitors with dazzling nighttime photo opportunities. The exhibit pavilion of this Memphis-based corporation occupies a 13,500-square-foot site across Cumberland Avenue, opposite the U.S. and Australian pavilions. It constitutes the largest single corporate participation at The 1982 World's Fair. The pavilion itself is 6,700 square feet. As visitors wait outside to enter, they will be entertained by a series of television monitors which present

African-American

specially-prepared interviews introducing Federal Express and its people. The exhibits inside will take approximately 25 minutes to view and consist of two exciting audio-visual presentations, enhanced by the most spectacular, state-of-the-art quadraphonic sound system ever assembled for a world's fair presentation. The laser Sky Show commences nightly at 9.

Exhibit

Near the core of the Lifestyle and and exquisite prints reflecting Black Technology center, the Africanlife in America. Credit panels in this American Exhibit is the centerpiece area will display the names of all highlighting the achievements and corporate sponsors for the exhibit. cntributions of Black Americans. in the mid-section of the exhibit, This three-phase exhibit consists of: the projection television screen is the entrance; the projection television available for viewing by visitors screen area, and the main theater. waiting to enter the main theater. A The entrance of the Africanvariety of brief visual material will be American Exhibit employs twoincluded in this program, covering dimensional material, including large diverse subjects pertaining to the photo panels with the theme "Energy of the Black Race." statement (based on "African in the main theater, or central American-The Original Energy source") communication section, the 50 The 1982 world's Fair Official Guidebook

presentation is delivered via a twoscreen, nine-projector slide-show, it features an upbeat, positive portrayal of Black America's contributions to the economic and cultural development of the nation. This seven to nine-minute production also presents aspects of Black life affected by energy factors today. The main theater accommodates more than 4,000 visitors daily. At the conclusion of the Fair, nearly 750,000 people will have had the opportunity to view the exhibit.

Thousands of visitors from around the world have been coming to Knoxville and Tennessee valley since the 1930s to see and study regional resource development in action. it was here, almost 50 years ago, that one of the most dramatic experiments in American government began with the creation of the Tennessee Valley Authority. This unique government agency has pioneered the economic revival of the sevenstate Tennessee Valley region and has inspired development programs to help improve living standards around the world. The story of TVA begins with the river, and its telling takes place appropriately on two river barges moored on the Tennessee River at the south end of The 1982 world s Fair site. in exhibits mounted on the barges, visitors see the TVA story unfold — from helping farm families of past generations secure electricity for the first time to helping 500,000 families today learn how they can use electricity more efficiently. The theme of TVA's 10,000-squa refoot exhibit is "The valley Adventure." Visitors retrace life as it existed in the Tennessee valley of the 1930s and the programs undertaken by TVA and the people to reclaim the land, the river and the region's economic vitality. They also get a feel for the massive plants, towers, power lines and fuel supplies that have helped meet the electrical energy needs of this growing, industrializing region. A simulated power system load control center, featuring video games, will enable visitors to try their hand at matching energy demands with available supply. Other exhibits show the "hows" and "whys" of energy conservation and solar applications. An adventure theater provides the setting for live presentations about a number of ongoing TVA activities. TVA employees and retirees are on board to answer questions and help visitors as they tour the floating exhibits. Before leaving the barges, visitors also have the opportunity to sign up for a trip to one of TVA's nearby dams and power plants. These tours are conducted each Monday through Friday, from approximately 9 a.m. until 3 p.m. Tour buses leave daily from the TVA Towers, at 400 w. Summit Hill Drive, three blocks east of The 1982 world's Fair's L&N Station.

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Fair visitors also are invited to visit the lobby in the West Tower during their stay, where additional displays and a film are shown free each day prior to the opening of the Fair.

Plan to drop by the TVA building between 8 and 10 a.m., Monday through Friday, for this extra Fairrelated event.

WEST TOWN MALL, East Tennessee's "Shopping Showplace," is only minutes away from The 1982 World's Fair! This retailing giant of 93 stores, including Miller's. J.C. Penney, Proffitt's, and Sears offers the complete shopping experience.

'WEST

On Kingston Pike just off 1-40 at West Hills Exit 380 in Knoxville. Shop Monday thru Saturday 10 AM - 9:30 PM. Most stores open Sunday 1 - 6 PM. The 1982 world's Fair Official Guidebook 51

Domestic Pavilion

The more things change, the more one thing remains the same.

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■srvft The Home of the Future Exhibit. Presented by Cathedralite and South Central Bell. 52 The 1982 world's Fair Official Guidebook

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Things change. But one thing doesn't; our commitment to providing you with the world's best, most advanced telecommunications technology. A commitment that means developing innovative concepts in telecommunications to help take your home into the mainstream of the Information Age. In the future, technology will help you plan menus and shopping trips with your phone and a computer. Get specialized medical treatment in your home via telecommunications. Even

start the family dinner from wherever you are by dialing home and pushing a few buttons. You can see some experimental concepts of tomorrow's technology today, at the Home of the Future Exhibit, presented by Cathedralite and South Central Bell. South Central Bell will be at the heart of telecommunications in the future. And we're ready for the changes tomorrow will bring. South Central Bell

Cathedralite, Step through the door of the "Home of the Future" and become a part of the 21st century. Presented by Cathedralite, inc. and South Central Bell, this 2,500-squarefoot home shows dramatically how modern technology can be used to create a handsome family home. A home that is not only energyefficient, but safe, secure, comfortable and virtually maintenancefree. Cathedralite has designed the domed home for aesthetic appeal, complete with landscaping to complement its exterior design. A reflective roof and skylights increase the already highly-efficient passive solar and photovoltaic capabilities of the home. Exquisitely designed exterior openings and canopies are not only pleasing to the eye, but functional, since they reduce energy demand. inside the home, south central Bell combines the most recent phones and services with futuristic technology to demonstrate how the customer might one day communicate in the home environment. An experimental system, developed by Bell Laboratories, shows how a teleterminal (a marriage of the telephone and the computer) can assist with such family tasks as planning a menu for an entire week. This demonstrates how future phones will help with family needs such as recordkeeping, handling bank transactions and maintaining appointment calendars — all with the touch of a few buttons. This design home is furnished by Pennsylvania House, manufacturer of fine furniture. Floors are by Armstrong's no-wax Solarian and Armstrong carpeting. KitchenAid provides the dishwasher, trash compactor and instant hot water dispenser. Carrier heating and cooling is provided by Andrews Distributing and installed by A.A. Air Co., Maintenance Technologies, inc., and D.F. Shoffner Mechanical Contractors, inc., all of Knoxville. in keeping with The 1982 world's Fair theme, "Energy Turns The world," every component of the "Home of the Future" is integrated to produce a totally self-sufficient system. The home is intended to show the public that life in the age of energy conservation can be, and will be, just as enjoyable and comfortable as in times past.

inc./south central

Bell

A "Spiral-Sliced," ready to serve, that's Honey Baked Ham! It is all the convenience of a fully prepared ham ready for your table. And Honey Baked Ham is a special taste experience. Slowly cooked in hickory smoke, it takes about 30 hours to develop the rich flavors of a Honey Baked. Then it's glazed with a scrumptious blend of spices ... yum! Send yourself, or your friends, Honey Baked Ham by calling our toll free shipping number 1-800-243-4343* Honey Baked Hams are available only through Honey Baked Ham stores in most major U.S. cities. Visit our Knoxville store in Montvue Center, off Kingston Pike. MOMfy mAHBDHAM

Honey Baked Ham Company Atlanta • Charlotte • Knoxville • Fompano Beach • Tampa • St. Louis •Those slates east of the Rocky Mountain States except for Northern Maine. In Georgia call 1.800-222-0621. Copyright 1982, The Original Honey Baked Ham Company of Georgia, Inc. The 1982 world's Fair Official Guidebook 53

Domestic Pavilion BY THE TIME YOUR MOUTH GETS THIRSTY, YOUR BODY COULD BE TWO QUARTS LOW. Did you know that your body can sweat away from one to two quarts of fluid before you feel thirsty? Fluid made up of minerals and salts that can affect your performance. That's why Gatorade® thirst quencher was invented: to help put back what you lose. Better than soft drinks, juices or water. So next time you're really sweating it out, at sun-up or sun-down, before you feel dragged out and dry, help yourself to regular or Instant Gatorade® The thirst quencher that helps your body run. GATORADE GIYES YOUR BODY WHAT ITS THIRSTY FOR.

Stokely-van camp, inc. Stokely-Van Camp, inc., the nation s largest independent food processor, has long been associated with the Knoxville area. Stokely operations began here in 1898, and the company still maintains principal food processing and distribution facilities in the Knoxville region. It was a natural outgrowth of this long association that the company decided to participate in The 1982 world's Fair. This participation includes two exhibits, the Stokely Folklife Festival and the Gatorade Sports Hall of Fame. On the northern end of the Fair site, the stokely Folklife Festival showcases the arts, heritage, traditions, crafts, entertainment and foods indigenous to southern Appalachia and the southern united States. This 2-acre tract includes two performance stages where visitors are offered continuous entertainment. Folk craft demonstrations which can be seen here include: quilt-making, coopering (barrel making), blacksmithing, weaving, tinsmithing, rifle-making, woodcarving, rag dollmaking, the crafting of musical instruments, basket-making, chaircaning and a genuine moonshine still.

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/ , Knoxville's historic l&n Hotel, on the Stokely Folklife Festival site, has been refurbished as part of the project. It includes a restaurant featuring Stokley-Van Camp food products, a lounge and viewing decks. A skyway tram carries visitors to and from the festival area and other sections of the Fair. The Gatorade Sports Hall of Fame, a

5,000-square-foot exhibit in the Lifestyle and Technology Center, features unique sports memorabilia on loan from major sports halls of fame throughout the united States. Audio-visual presentations and ESPN sports television, along with Gatorade Racing Team Car 88 from the NASCAR circuit, will be on exhibit for the duration of the Fair.

world of Travel The expression "it's a small world" becomes increasingly truer as our capabilities in travel and communication improve. Acting as a magnet, The 1982 world's Fair has drawn together participants and visitors from every corner of the globe, some have traveled around the world to attend this historic event. "The world of Travel" is also a pavilion at the center of the Fair site near the "Waters of the world Lake." This 5,000-square-foot exhibit contains colorful and informative displays from Georgia, Oklahoma, Kentucky and a Florida-based company, vacations of the Future. The center of the pavilion contains a stage which has been provided to showcase the dramatic and musical presentations sponsored by these groups.

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A service booth set up by Delta Air Lines gives visitors the opportunity to buy or exchange airline tickets and Greyhound Bus Lines and has set up a booth for travel arrangements. The 1982 world's Fair Official Guidebook 55

SINCE

1898

Domestic Pavilion

Tenneco / occidental

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36 plants nationwide to serve a growing America. farm,40 mfles east ofKnoxviOe.

"Stokely-Van Camp, Inc. offers a wide variety of products available throughout the country. Stokely s Finest® Canned Fruits, Vegetables and Tomato Products, Van Camp's^ Pork & Beans and Specialties, Popeye Popcorn, Gatorade® Thirst Quencher, Pomona Sunshine® Pimentos & Canned Vegetables and Kuners® Pickles and other Kuner Products are familiar values to millions of Americans. We also provide a full range of products for the

"The rich fertile soil of the French Broad River Valley was the wellspring of Stokely-Van Camp, Inc., the largest independent food processor in the U.S." "My great-grandmother Anna R. Stokely, prepared her five sons well. Each in turn experienced the full f—f responsibility of managing our t TE1M family's farmlands before going to college." J A historic ' ' I Vr Li i JJ I Stokely acquires Van Camp. "Three decades of expansion, product line diversification and food processing innovation culminated in 1933 with the acquisition of the Van Camp Packing Company. The union of Stokely, a packer of seasonal vegetables, with Van Camp, a packer of non-seasonal food items gave the ensuing company •o a broad product fine with truly national stature. Yet the com^ -an'B'M 3 J pany still controlled its • product from seedling to consumer."

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food service industry: and products for the food processing industry through our Industrial Products Group. StokelyVan Camp, Inc. serves the world from plants in Canada and the Dominican Repubfic, and through foreign ficensees." "Through our Central Laboratories facility in Indianapolis, food product and process development \ is an on-going function to fwis meet our country's future food needs. Yet StokelyVan Camp, Inc. has never bcttO lost sight of our humble beginnings in this beauz tiful Tennessee valley."

Knoxvflle hosts the world. "Knoxville opens its doors to the world as the host city for the 1982 World's Fair™ to be held May 1 through October 31, THE 1982 1982 We re WORLD'S FAIR . proud of our Tennessee beginnings, and we share in Knoxville's pride in being chosen to host the first World's Fair ever held in the Southeastern United States." "Stokely-Van Camp, Inc. will be your corporate host at the 'Folklife Festival' Center. This section of the fair will focus on rural life in Appalachia, highlighting the arts, crafts and entertainment styles of the area. We also encourage you to visit the Gatorade® Sports Hall of Fame located in the Lifestyle and Technology Center. This unique exhibit features items and memorabilia from all of America's major sports." "Stokely-Van Camp, Inc.'s 9,000 employees and 8,000 shareholders join the City of Knoxville in welcoming you to the 1982 World's Fair™" "Come experience real downhome hospitality." 1W

JCTG^xfery Products Group Industrial Products Group Pomona Products Company Kuner-Em pson Company Stokely-Van Camp. Inc. of Canada Purity Mills.

STOKELY VAN CAMP

Most people probably have never heard of oil shale, but it is not new. American pioneers crossing Colorado in the 1800s learned about oil shale from the Ute Indians, who called it "the rock that burns." The pioneers found many uses for the oil produced from shale — from lighting campfires to greasing their wagon wheels and preserving leather. Oil shale was formed millions of years ago by deposits of fossilized plants, small animals, clay, limestone and sand. Oil shale rock contains "kerogen," an oil precursor trapped between its layers. This kerogen can be freed from the shale when it is heated to about 900 degrees. The oil released from the shale during this process is called shale oil, which looks much like natual petroleum and has similar physical characteristics. Like petroleum, shale oil can be upgraded and refined to produce many petroleum byproducts, including jet fuel and gasoline. The richest deposits of oil shale in the world lie in an area known as the Green River Formation in the high desert plateaus of Wyoming, Colorado and Utah, within this tri-state area are almost 1.8 trillion barrels of shale oil or two-and-one-half times the proven reserves of the Free world. In keeping with the theme of the Fair, "Energy Turns the world," Tenneco, inc. and Occidental Petroleum Corp. are jointly sponsoring an 11,040square-foot exhibit dramatizing the production of oil from shale. Commenting on occidental's involvement in the fair, Chairman and Chief Executive Officer Dr. Armand Hammer said, "it is our preception that few people know about oil shale and the technology for extracting oil from it. It is our purpose in participating in this exhibit to better inform the public and government about this domestic resource and our nation s need to utilize it."

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The educational exhibit which focuses on the two companies' application of Occidental's Modified inSitu (MIS) process for retorting shale, consists of a film and a photo display housed in three structures. The exhibit's sur.ounding landscape is composed of some oil shale rock brought in from Colorado. Additional oil shale rock is from Tennessee. The combination of futuristic architecture and a rustic, rocky environment creates an intreging contrast. The structures in the exhibit were designed by the Chicaco-based Design investigations Croup and are part of Tenneco's contribution to the project. The first part contains mural-sized photos taken at Tenneco's and Occidental's shale oil project site in Colorado. A guide will highlight the tour with information about the project. The second part of the exhibit, a simulated mine drift, has been painstakenly recreated to represent the real thing. The drift leads to a geodesic-dome theater, where a film on the production of shale oil will be shown. The 10-minute film, into the 21st Century is Occidental's contribution to the exhibit and was written, produced and directed by its in-house film company, Armand Hammer Productions. The film contains footage of the sponsor's oil shale project site in Colorado, it uses animation and special effects to add impact.

J.L. Kettlesen, chairman and chief executive officer of Tenneco, said "The fair will be an appropriate showcase for the 21st century technology we and Occidental are using in the development of supplemental energy for the future." Cathedral Bluff Shale Oil Co., the Tenneco-Occidental equal partnership, has been developing an underground mine on a 5,094-acre federal lease of the "C-b tract" in Northwestern Colorado. Tenneco, a diversified company, is headquartered in Houston, in 1981, the company derived nearly 80 percent of its operating income from energy operations, with major activity in oil and gas exploration and production, natural gas transportation, chemicals, construction and farm equipment, ship building, agriculture and land management, automotive components, packaging and life insurance. Occidental Petroleum Corp., headquartered in Los Angeles, is the largest independent oil producer worldwide. Through diversification into chemicals, coal, minerals and agribusiness operations, it has grown into approximately the 15th largest U.S. industrial corporation among the Fortune 500.

The 1982 world's Fair Official Guidebook 57

You're just

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It was right here in the South that Colonel Sanders developed his formula for fresh and juicy fried chicken. Now, his Original Recipe chicken—still made from a secret blend of 11 herbs and spices—is a favorite the world over.

fresh and juicy Kentucky Fried Chicken for yourself. There are several Kentucky Fried Chicken stores within minutes of the World's Fair site. Search the world over, you won't find any better than Kentucky Fried Chicken. We do chicken right.

While you're in the region where this great tasting tradition began, be sure to enjoy some

ON 40 441

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Visit these other Kentucky Fried Chicken area locations: Knoxville—Maynardville Pike and Emory Road, Kingston Pike close to Morrell Road; Harriman, TN; Jacksboro, TN; Jefferson City, TN; Lenoir City, TN; Maryville, TN; Morristown, TN; Newport, TN; Pigeon Forge, TN; Sweetwater, TN; Tazewell, TN.

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• Cumberland Ave. & 21st St. •Magnolia Ave. & Chestnut St. •Kermit Ave. & Clinton • Chapman Hwy. (across from Young High Pike) • Broadway & Clay borne Ave.

Energy in Action... Domestic Exhibits

Domestic Exhibits

COMSAT The space age comes into living rooms and offices everyday through the technology of telecommunications. now the opportunity exists to view firsthand the operation of these communication marvels at the COMSAT (Communications Satellite Corp.) display in the Lifestyle and Technology center. The exhibit, open for viewing from 10 a.m. to 10 p.m. daily, stresses COMSAT'S role as a pioneer in developing commercial applications for satellite communications services and technology. The design of the exhibit emphasizes three areas of interest; the business market, consumer market and regulated businesses. The business market area includes a domestic and international teleconferencing display. This area is equipped with several booths where fairgoers may come to see themselves interacting via TV monitors with friends and relatives in adjoining booths. This teleconferencing demonstration utilizes the revolutionary 4.5meter Torus Antenna. The antenna, an integral part of the COMSAT display, is near Sculpture Court No. 2 on the Fair site. The second area highlights COMSAT'S new venture into the consumer market. A direct-to-home broadcast system is presented and sample programming is described, along with an illustrative display of the system. The final section of the exhibit highlights regulated businesses. It includes an illustration of international telecommunications services, international maritime services, research and development and specialized telecommunications products. Fun, as well as educational, this section serves to illustrate how a satellite signal actually works.

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Fairfield

sun company Visitors can experience the light, heat and motion of our planet's principal star at The 1982 world's Fair in a display presented by Sun company, one of America's largest energy firms. The display, which tells the story of the sun as the source of almost all energy on earth, is at the Sunsphere, theme structure of the exposition that rises nearly 300 feet above the Fair site. Visitors to the Sunsphere enter a "Sunscope" at the base of the tower to experience a three-minute adventure of light, sound, music and color. They then ride an elevator to observation levels in the gold-glass sphere for a spectacular view, plus a look at "sunspots" that tell more about the sun and energy. The display will provide information about many of the earth's energy resources, including coal, gas, oil and alternative fuels.

Step into the world of tomorrow's vacations at the Fairfield Communities exhibit in the Lifestyle and Technology Center. A rustic touch of nature brought indoors welcomes visitors and ushers them into an exhibit area that offers a scenic preview of luxury resorts spanning America from the Atlantic Seaboard to the majestic Rocky Mountains. This experience is followed by a spectacular panoramic audio-visual presentation introducing visitors to the vacation concept of the future — FAIRSHARE. This idea allows people to enjoy a wide range of destinations and luxuries that up until now they may have only dreamed about. Upon departure from the theater, visitors learn how they can experience this luxury today. Fairfield will offer an opportunity to visit one of its seven uniquely designed recreational resorts to see the FAIRSHARE concept in action. A three-day/two-night vacation is free for simply visiting the exhibit. In addition, visitors to Fairfield's exhibit will receive a 32 mm bronze commemorative world's fair medallion.

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For nearly a century, Sun company has been working to help provide for American energy needs. It is the nation's 18th largest industrial corporation and is involved in the

60 The 1982 world's Fair Official Guidebook

Communities

development of energy resources in the United States and around the world. For more information on the Sunsphere, see page 173.

Myrtle Beach and South Carolina's "Grand Strand" will display the many features of the Southeastern united States' premiere vacation destination in their 1,500-square-foot exhibit. The exhibit will pictorially and graphically show visitors why South Carolina's "Grand Strand" is not only a vacation paradise, but also a great place for new industrial and business opportunities. The exhibit will be highlighted with free vacation drawings daily. Also featured will be a large "talking map" of area attractions and a seven-foot Rubik's Cube showing photographically the many outstanding features of the area. Attractive hostesses will be available at all times to answer visitors' questions and exhibit visitors will be surprised and captivated by the "A Touch of Myrtle Beach" portion of the exhibit.

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Comsat. Changing the way the world communicates. COMSAT welcomes you to our 1982 World s Fair Exhibit in the Lifestyle and Technology Pavilion and its world of satellite communications. Experience the benefits of a global satellite system firsthand. See how satellite communications services have changed the scope of business, industry, government and the world. Preview COMSAT s direct satellite-to-home subscription television service — an entertainment network that will open the door to exciting new programming for millions of Americans. Don't miss this chance to see how COMSAT is changing the way the world communicates.

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The 1982 world's Fair Official Guidebook 61

Domestic Exhibits

Dairymen

union Carbide

A product innovation — milk that does not have to be refrigerated — is making its national debut at the Dairymen exhibit of The 1982 world's Fair. Visitors can see, hear about and even taste the new milk, called FarmBest, in a 3,000-square-foot exhibit area in the Lifestyle and Technology Center. The focal point of the exhibit is a spectacular theatrical performance by five computer-animated characters. They deliver a fast-paced, entertaining nine-minute presentation called "The Magnificent Magical Milk Show." There will be five continuous shows per hour. The "performers" inside the theater are Dr. Louis Pasteur (the father of pasteurization) and his wise-cracking, able assistant, Hoover the Owl; Farmer Brown; Clara the cow and lovable Granny. Also included in the theater show is a dramatic slide presentation with multiple special effects.

See how they run. The exciting world of battery action toys and games is featured at the Union Carbide "Eveready" battery exhibit in the Lifestyle and Technology Center. Visitors seeing the exhibit can actually play with approximately 150 toys and games on display. New and familiar toys and games by American and foreign manufacturers include electronic games that ring and ding, and challenge the player; musical toys that sing and play, inviting all to join in; and all sorts of games that add, spell, substract and even talk back. Sports games, including football, baseball, hockey and tennis, delight youngsters of all ages. For tots, there are dogs that bark, bears that play music and roller coaster rides for Mickey Mouse and his friends. "See How They Run" is a magical wonderland of battery-operated toys and games to delight the entire family. An addition, within the exhibit, will

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At the end of the show, the audience is invited to sample FarmBest in the tasting center just outside the theater, others browsing throughout the exhibit will be invited

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be a back-lighted wall display featuring information on the corporation and its products.

Hartco/united Circus — a word that conjures up images of cotton candy dreams and wondrous sights. Equally marvelous and a must-see exhibit for every child from 3 to 103 is the miniature circus sponsored by Hartco in the north end of the Lifestyle and Technology Center. "The Biggest Little Show on Earth" is

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divided into two sections. The first occupies 1,800 square feet. Here, visitors are invited to wander among 15 plexiglass cases and marvel at the tiny vignettes of circus life captured by the superb carving talents of Harold Dunn. Each 1/2" scale model scene has been meticulously reproduced from actual circus posters

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to sample FarmBest, too. Also included within the exhibit are two large television screens showing interesting videotapes about FarmBest and Flav-O-Rich dairy products. Visitors are invited to drop by the two information booths. Nine large lighted color panels on the back wall of the exhibit portray the numerous occasions for using a variety of FarmBest and Flav-O-Rich milk and dairy products. Dairymen, inc., a dairy marketing cooperative of more than 8,000 farmers, believes The 1982 world's Fair is the perfect place and time to introduce FarmBest to Americans, it points out that other significant product innovations, such as the ice cream cone, have been introduced at world's fairs.

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and pictures collected by Dunn from 1947 to 1976. For many years Dunn traveled with this display, bringing to tiny life such great shows as Sparks, Hagenbach-wallace, and Al c. Barnes among others. The tour proceeds through a facsimile of a main circus entrance which opens into a big theater room. There, on a surface measuring 30 feet by 64 feet, is a scale model of a circus as it would look on a city lot. Complete in every detail, this Lilliputian spectacle is displayed for the wonderment of all. Since 1955, this masterpiece has been the work of Howard Tibbals, executive vice president of Hartco. Each piece has been hand-carved with care and precision. And the ferocious demeanor of a caged lion is as realistic as the painted canvas of the side show and the trapeze riggings in the Big Top. Seven thousand tiny chairs fold and load into miniature circus wagons. Their respective labors of love brought Dunn and Tibbals together in 1958 and was the motivating force behind this tiny, but terrific world s fair exhibit.

The 1982 world's Fair Official Guidebook 63

Domestic Exhibits

Church of Christ while visitors to The 1982 world's Fair are enjoying the marvels of today's technology and the promise of tomorrow s new developments, the Churches of Christ will present an exhibit highlighting the ultimate source of energy and personal strength; cod. This exhibit focuses on his word, his love and his will for the world. This message is presented in a 1,500square-foot, two-level exhibit in the Lifestyle and Technology Center. The exhibit s theme is "Energy for Life; God's Love...Person to Person." Through this exhibit, the church hopes many will discover that cod is the energy that "turns the world" and that his love can power their lives. The exhibit logo symbolizes cod's energy reaching down to man, and man reaching to accept all that cod has for him. The exhibit is divided into four main areas; "Cod's Love," "The Bible," "Family/Relationships," and

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"The Church." Each area is designed to show that there are answers to life's questions — that Cod cares about his creation. The exhibit features electronic teaching computers which give instant answers to visitors' Bible questions. Trained staff members are

also at the exhibit to help those who may desire more in-depth study. The Churches of Christ world's Fair exhibit was developed under the supervision of the elders of the Laurel Church of Christ in Knoxville with help from sister congregations and individuals throughout the world. Additional information about this exhibit or requests for Bible correspondence courses may be obtained by writing; Churches of Christ Exhibit, P.O. 10683, Knoxville, Tenn. 37919.

The Aluminum industry Wind — the free, clean and inexhaustible source of energy — has provided power since the 4th century when Persians used windmills to help in grinding grain. Today, wind power is again becoming a source of energy use as the Aluminum Industry's vertical-axis wind turbine exhibit demonstrates. Based on a design patented by GJ. Darrieus in 1925, the turbine uses curved rotor blades, attached to a rotating vertical tower which allows it to accept wind from any direction. A motor at the base is used to start the turbine; thereafter, the wind must blow to keep it operating. Average annual wind speeds of 14 miles an hour are needed for low-cost, energy production. Aluminum also continues to perform many vital, energy-saving functions. It delivers electricity. It saves fuel in cars and trucks, it clads many skyscrapers, helps preserve food and contains beverages. Perhaps aluminum's greatest energy-saving attribute, however, is its recyclability. Aluminum can be used repeatedly, saving 95 percent of the energy otherwise needed to make new metal from ore. The Aluminum industry exhibit was made possible by grants from the following aluminum companies: ALCOA, Reynolds, Anaconda, Kaiser, Howmet, Noranda and National Aluminum.

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"The Power" is the theme of the interdenominational exhibit by the Association of Christian Denominations representing the church's presence at The 1982 world's Fair, using visual effects, music and other devices, the exhibit will take visitors on a thrilling trip back to the time of the creation as recorded in the Book of Genesis. in the Lifestyle and Technology Center, the 3,365-square-foot exhibit is divided into three sections focusing on the creation, the human search and the body of Christ. The set of the production, including sculptures and paintings, was designed by Peter wolf, best known for his productions of "The King and I," "My Fair Lady" and "The Wiz."

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"Window On The World' 64 The 1982 world's Fair Official Guidebook

Fair!

Power NOW AVAILABLE ... A Unique opportunity for you to entertain your guests in the only location overlooking the World's Fair. Now open for reservations. Window on the World is the meeting and entertainment center designed specifically to meet the enormous demand for event locations during the Fair. This bi-level, 10,000 sq. ft. space is directly opposite the U.S. Pavilion and accommodates groups of 100 to 800, Put your event in the spotlight. Our fullservice planning staff will arrange all the details — for a lavish cocktail buffet, casual brunch, or V.I,P. reception. For an occasion with the excitement of an international event, reserve your own private Window On The World! Open For Reservations Contact: Clare Whelan (615)637-2035 Window On The World Henley Street at Cumberland Avenue P.O. Box 15003 Knoxville, TN 37901 Visit our street level specialty shops for a world of gifts and souvenirs.

The 1982 world's Fair Official Guidebook 65

Domestic Exhibits

control Data

North American

Fair visitors can see a dramatic seven-minute, multiimage slide presentation featuring control Data Corp.'s PLATO computer-based education system, then try the system themselves at the Control Data booth in the Lifestyle and Technology Center. The 18-projector show, called "The Power of Knowledge," tells of the important role that computers play today in helping to harness the wealth of knowledge available to us. The presentation focuses on control Data's efforts to address many of society's unmet needs. It shows PLATO instruction in a variety of settings, from high school students to pilots and engineers, some of the exciting uses of computers in designing and manufacturing better products are discussed. After visitors view the presentation they will have the opportunity to go to one of 10 PLATO terminals for a demonstration of the system and experience first hand how it feels to participate in computer-based education. Visitors will be able to select from a variety of subjects such as basic skills, high school skills, personal growth topics, manufacturing simulations and others offered via computer-based education. The 2,850-square-foot exhibit will be staffed by trained professionals who will help instruct visitors in operating

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the terminals and provide answers to any questions about computer-based education.

Performers to the right, exhibits to the left — so much to see and do at The 1982 world's Fair — which way to turn next? To help answer that question, the North American Philips Corp. has set up a self-contained mobile television production van to provide closed circuit broadcasting throughout the 72-acre Fair site. Programming that is being provided by WSJK, local cable Channel 2, is broadcast on two channels 12 hours per day. This programming requires 25 to 30 hours per week of production time. One channel carries a daily schedule of events. The second channel presents titillating glimpses of exhibits, attractions and a sampling of the live entertainment to be seen both on-site and at off-site Fair venues. Flashbacks of activities and previews of coming attractions are also featured.

Philips The studio is manned by an extension of WSJK staff and university of Tennessee broadcast students. WSJK has its studio and offices on the UT campus and serves 1.5 million viewers. All programming is viewed on Magnavox, Philco and Sylvania audiovideo televisions supplied by N.A.P. Consumer Electronics corp., of North American Philips Co.

Housing this operation is a custombuilt 22-foot mobile television studio containing three portable Philips broadcast cameras, two Philips oneinch helical video tape recorders, a production switcher and other necessary television production equipment. Everything needed for remote or studio-type production is included.

Niagara

Therapy

Niagara Therapy Manufacturing Corp., for 30 years the world's leader in home therapy products, is proud to participate in The 1982 world's Fair in Knoxville under the theme "Niagara, a new source of energy." Fair visitors stopping by the Niagara exhibit can be treated to the relaxing motion of the Rollassage Chair, of-

fering a moving back massage combined with heat. Or they can experience the luxurious, but practical, aspects of the Niagara Automatic Adjustable Bed — complete with 1,000 positions — in the patented Niagara massage method.

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Textile Mill r- Aiiclcrsons

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^VTOll Come browse and enjoy the relaxing atmosphere of 30 pWont specialty shops, r creel fine restaurants and theatres, which are uniquely Homberg Place!

FAMOUS NAME BRANDS featuring AW//////S7/,Y/ Royal Velvet Towels FIRST QUALITY •Sheets - Towels - Rugs •Spreads - Comforters •Shower Curtains •Bath & Kitchen Items

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Monday-Friday 'til 8 pm • Saturday 9 am - 6 pm Sunday 1 pm - 6 pm o © SUBURBAN SHOPPING CENTER MERCHANTS VILLAGE 8025Kingston Pike 521 iCamelia Road 693-0241 687-3901

66 The 1982 world's Fair Official Guidebook

® © VILLAGE GREEN PIGEON FORGE SHOPPING CENTER 340N.Parkway Drive 11527Kingston Pike 453-1910 966-0789

CORNER OF HOMBERG PLACE AT 5204 KINGSTON PIKE HOMBERG PLACE m $

CUMBERLAND AVE WORLD S FAIR

WEST ON KINGSTON PIKE, LESS THAN 5 MILES

WHAS-T- I

Featuring the Finest in Fresh Seafood from the Gulf, Atlantic & Pacific Coasts Fresh Oysters on the '/a Shell. Gulf Shrimp, Flounder, Red Snapper, Lobsters Also featuring 4 different varieties of Choice Steaks Enjoy Beautiful Old Cajun Atmosphere In Our Sazarac Bar Or The Unique Decor Of The Patio Orleans LIVE ENTERTAINMENT & DANCING Located ON the Tennessee River MAJOR CREDIT CARDS ACCEPTED fV IA ** ■>-<.. 522-4800 ) ^400 NEYLANDj|r Little Rock NCYIANO on fU^^Nashville TfNNf$SFE ntVFO Knoxville The 1982 world's Fair Official Guidebook 67

Domestic Exhibits

Oilwell

Shrine of North America "Giving Children Reasons to smile" is the theme of the Shrine of North America exhibit at The 1982 world's Fair. The intriguing pyramid in the Lifestyle and Technology Center beckons visitors to learn — through sight and sound — the unique story of the Shrine and its hospitals, and to discover ways to protect their families from burns in the home. Everyone knows the Shriners. They're the men who wear unusual hats, march in colorful parades and always seem to be having lots of fun. But there is a very serious purpose to all that fun and fellowship. The 21 Shrine Hospitals throughout the United States, Canada and Mexico provide specialized medical services to crippled and burned children absolutely free, regardless of race, religion or relationship to a Shriner. The nearly one million Shriners of North America share membership in

■

the Masonic Order and a deep conviction that the most valuable asset imaginable is the smile on a child's face. visitors and their families will gain life-saving information as they walk through a display showing the most dangerous burn hazards and how to correct them. Ninety percent of all children's burns occur in the home, and visitors may be surprised where the dangers are waiting. Knowledge from the Shriners Burns institutes may be the most important thing visitors bring home from the Fair. They may also be suprised at what Will Rogers, John Wayne, Bart Starr and Franklin Roosevelt have in common. They all are, or were, Shriners who made generations of children smile. These men and many other famous Shriners from show business, sports and history are featured along with their personal memorabilia in the exhibit's Hall of Smiles.

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resorts A resort is either a refuge or a place for recreation, according to Webster. Every home should be one, or at least have one. Pier 1 is uniquely qualified to help furnish home resorts. For a personal haven or a family game room. Pier 1 "s furniture, pillows. mats, rugs, prints and posters provide the easy charm of a resort.

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collections 1K-J Chattanooga: 102 Northgate Mall, 875-8647 Knoxville: 8009 Kingston Pike, 693-9021 Mon-Sat 10-9 Sun 1-6 Mon-Fri 10-9 Sat 10-6 Sun 12-5 Atlanta: 2900-A Embers Rd., 243-4232 Pierl Lexington: 1430 Village Dr, 254-7617 2100 Henderson Mill Rd, NE. 934-9942 Mon-Fri 10-9 Sat 10-6 Sun 12-5 Mon-Fri 10-9 Sat 10-6 Sun 1-6 ImpiHii Louisville: 4165 Shelbyville Rd., 895-1434 Charlotte: 4635 E. Independence, 535-3793 Mon-Sat 10-9 Sun 12-6 4729 South Blvd.. 523-4846 Mon-Fri 10-9 Sat 10-6 Sun 1-6 68 The 1982 world's Fair Official Guidebook

Memphis: 4659 American Way. 794-1432 3115 Walnut Grove. 458-6021 Mon-Sat 10-9 Sun 12-6 Nashville: 2210 Crestmoor, 383-7184 Mon-Sat 9-8 Sun 12-5 Winston-Salem: 1530 West First St.. 722-9591 Mon-Fri 10-9 Sat 10-6

Division/U.S. Steel

visitors to united States steel's exhibit at The 1982 World's Fair will experience a trip to an oil field. They not only see working models of an oil drilling rig and an oil field production pump, they can also inspect equipment actually used in oil exploration and production. This equipment has integral working components cutaway and covered with transparent plastic for easy viewing, a main feature of the exhibit is a graphic of a large drilling rig drawworks or hoisting unit, plus a swivel used in drilling for oil and gas, as well as a production pump and complete pumping unit. An exhibit about a new seamless pipe mill Oilwell Division is building at its Fairfield (Alabama) works, and displays showing other machinery, equipment and supplies used in the search for and production of energy are other features of the Oilwell Division exhibit. The new Fairfield works pipe mill will produce some 600,000 tons of tubular products for the oil and gas industry. The exhibit theme, "Equipping Energy Industries Worldwide," illustrates the vital role played by Oilwell Division and U.S. Steel in production and distribution of energy. It complements the overall Fair theme, "Energy Turns The world." The U.S. Steel exhibit occupies about 2,500 square feet in the centrally-located Lifestyle and Technology Building. Oilwell Division hosts and hostesses are available to answer questions and discuss the exhibit from 10 a.m.

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until 10 p.m. each day of the Fair. They can be readily identified by their gray blazers and black skirts or trousers.

Ford Motor Co. Perhaps more than any industry, automobile manufacturers have felt the impact of inflated energy costs. Through its exhibit theme, "Energy/New Technology," Ford Motor Co. is endeavoring to demonstrate to Fair visitors the major technological advances which endorse conservation while passing along savings to the consumer. The centerpiece of the exhibit is the new Alternative Fuel Vehicle (AFV). This concept vehicle, a two-passenger sporty urban car, is capable of operating on natural gas or methane — the same fuel used to heat houses. it can be refueled at home using a small compressor. Although this vehicle is slightly more expensive than a comparable gasoline-fueled car, it is cheaper in the longrun since it costs substantially less to operate from a fuel standpoint. Ford Motor Co. has been evaluating alternative fuels suitable for motor vehicles for a number of years. Research indicates no insurmountable technological issues which would prevent an eventual use of these fuels in conventional internal combustion engines. in addition to the AFV, there are a number of cars and trucks on display at the Ford exhibit. Among these is a cut-away model of the 1982 Ford Escort and an actual 1982 Ford Escort, 1983 Ranger compact pick-up truck and the new propane-powered Granada.

The 1982 world's Fair Official Guidebook 69

Domestic Exhibit For generations, Holiday Beach America's undiscovered vacation secret â&#x20AC;&#x201D; Northern Florida and the Mississippi Gulf coast â&#x20AC;&#x201D; is the subject of the Holiday Beach Resorts exhibition in the lifestyle and Technology Center. Entitled, "Your Place in the Sun," the presentation addresses itself to vacation opportunities in Northern Florida and along the Mississippi Gulf Coast, and introduces the new concept of "timesharing" to the vacationing public. The Holiday Beach Resorts exhibit is more than 2,000 square feet, it includes a reception area, a 44-person capacity theater, and a vacation consulting area for visitors. The 12-minute entertainment and informational audio-visual spectacular runs continuously each day from 10 a.m. to 10 p.m. The presentation uses 18 projectors and a stereo speaker system created especially for Holiday Beach Resorts. The show tells the largely untold vacation story of Northwest Florida and the Mississippi Gulf Coast. The beautiful white beaches, the public attractions and the many other recreational opportunities available in the area are revealed, including sports fishing, snorkeling and swimming. Holiday Beach Resorts, a subsidiary of windham Co., is developing, marketing and managing timeshare condominiums in Pensacola Beach, Destin, Sandestin and Panama City, Florida and Biloxi, Miss. in addition to introducing these properties, the audio-visual presentation educates and informs more

Resorts mothers have taught

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than 350,000 visitors to America's fastest-growing vacation phenomenon, timesharing, the newest and most economical trend in long-term vacation planning. The multi projector and sound show depicts the total holiday ambiance of the area and the resort, from the luxurious family appointed condominiums and the green waters of the gulf, to the top-rated golf courses and grass tennis courts.

And because the timeshare concept allows resort exchanges, the show also features scenes from the more than 500 national and international timeshare locations. Modern graphics and huge photographic murals compliment the Holiday Beach Resort exhibition reception area. There also are models of the properties and printed literature about the vacation attractions. More than 100 Holiday Beach Resort employees are staffing the exhibit to provide additional information and help to Fair visitors. The exhibit was designed and produced by Windham Co. specifically for The 1982 world's Fair.

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A world's Fair Tradition

A Popular bus Stop

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Above, visitors to the Great Lakes Exposition in 1936 were greeted by tour guides in nautical attire and transported on special tour buses built for Greyhound Lines, the official carrier for the Exposition.

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Greyhound Lines is something of a tradition at world's fairs. Since 1933, Greyhound has carried several million travelers to and from a variety of these fabulous exhibitions that have been staged in the united States during the past 50 years. The tradition began when Greyhound was named the official motorcoach carrier for The 1933 "Century of Progress" Fair in Chicago. This was the fair that wowed the world with such exciting inventions as X-ray machines and dial telephones, to say nothing of Sally Rand's famous fan dance — at the time an invention in its own right. The 1933 fair proved to be a benchmark for Greyhound in yet another way, for it was there that Greyhound introduced a prototype of its Super coach — the first streamlined, engine-in-the-rear bus, a vehicle that would revolutionize the inter-city bus industry. Just a few years later, at the twin fairs staged in New York and San Francisco in 1939, the world had a glimpse of such things as robots that could walk and talk, atomsmashing cyclotrons, and television sets. For its part, Greyhound offered a $60.95 round-trip fare from New York to the City by the Bay, and many Americans took the opportunity to cruise across the country in a Super

Above, Greyhound Lines brought visitors from all parts of the U.S. to the 1939 New York world's Fair and took them through the fair on board custom Greyhound shuttle trams. Coach and combine coast-to-coast sightseeing with visits to both fairs. At the 1964 New York world's Fair, Greyhound's innovations in transportation technology reached another high point, in keeping with the automation and Space Age themes of the fair, Greyhound thrilled fairgoers with its own version of futuristic transport. As for the more practical aspect of its participation, Greyhound organized a separate company, aptly named Greyhound at the world's Fair, inc., that provided full transportation, sightseeing, guide and information services on the fairgrounds. Visitors to The 1982 world's Fair will see still another dazzling display of technological advancement made throughout the world. For Greyhound, as the official motorcoach carrier of The 1982 World's Fair, it means the continuation of its long association with America's great world's fairs. Above, packaged tours combining transportation, lodging and admissions — a travel industry innovation — were introduced by Greyhound at Chicago's 1933 Century of Progress world's Fair. Bottom, Greyhound at the world's Fair, inc., built a 60passenger Clide-A-Ride to provide sightseeing and shuttle transportation throughout the 1964 New York world's Fair.

Cimarron Carpets Cimarron Carpets, the Official Carpets for The 1982 world's Fair, will be in the Lifestyle and Technology Center in association with focus Carpets of Dalton, ca., the Offical Manufacturer of carpets for The 1982 world s Fair. The carpet will be displayed in an atmosphere of nostalgia, brought into visuals by a Saga log cabin with a country-French decor enlivened with energy-efficient products of the future. Visitors can expect to see a display of appliances and home furnishings ranging from a tankless water heater to a Flex-a-Bed designed with comfort and style and featured in the White House. The cabin will capture the most inventive carpeting with color and texture from the "Carpet capital of the world."

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ENERGY FOR LIFE God's Love-Rirson to Fferson. AN EXHIBIT OF THE WORLD-WIDE CHURCHES OF CHRIST "Additional infonnation or Bible correspondence courses may be obtained by writing: The Churches of Christ Exhibit. P.O. Box 10683. Knoxville, Tennessee 37919." 74 The 1982 world s Fair Official Guidebook

Professional Puppets of Florida, inc. of Jacksonville, Fla., is a manufacturer and distributor of puppets of varied style and character, included in its exhibit are people puppets such as Mom, Dad, Brother, Sister, Grandma, Grandpa and Mr. Sinn; marionettes, small hand puppets, animal puppets, embraceable and wrap-around puppets, monkeys, rabbits, bears and many more. There is also literature for instruction on the use of puppets, prerecorded tapes and scripts for puppet shows, along with a miniature puppet theater. This exhibit provides all one can imagine for teaching purposes, puppet shows or just plain creative fun for schools, churches, daycare centers or personal use for school-age children and adults, watch for an occasional skit to be presented from the large puppet stage at the rear of the exhibit.

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Known throughout the Southeast for its fresh meat products, Lay's entertains young Fair visitors with the Lay's "3 Little Pigs." These costumed characters have souvenir pictures or visitors may want to take pictures of them with members of the family. Lay's Co. started in Knoxville in 1913 as a retail meat market, in 1920, it became a full-line meat processor, beginning operation on Jackson Avenue, only a mile from the Fair site. Today, the plant covers nearly two square blocks and is one of the most

modern in the nation. The Lay's name appears on every company product. Third and fourth generation members of the family are still actively involved in the company. Lay's meats are the Official Meats of The 1982 world's Fair. The products so chosen include: Lay's famous hams, which are hickory smoked for as many as 15 hours; Lay's bologna and lunch meats; Lay's bacon; Ole Timer sausage, new recipe that enhances old-time farm-fresh flavor; Touchdown Franks; and 3 Little Pigs Wieners.

child-care services are provided, although there is an attendant on duty at all times to assure a smooth flow of traffic in the center. The center is open and staffed during the Fair's hours of operation, it is in House No. B on 11th Street. Cerber Baby Foods, the favorite of three generations, are the Official Baby Foods of the Fair. They are available in all restaurants on the Fair site and at commissaries on the exhibition grounds.

General Electric, one of the world's best known companies, proudly presents one of the world's best known musical groups, Up with People, in special appearances during The 1982 world s Fair. The music of up With People celebrates the brotherhood of man. Performances include international folk songs, a medley of hit tunes and original music. Up With People has traveled to more than 42 nations in 10 years. Performances have been made before factory workers, royal families, heads of industry, school children, the sick and the aged. Stages have ranged from Carnegie Hall, high school gymnasiums, Super Bowl XVI, and the white House. Cast members travel about 32,000 miles annually. A non-profit, educational program, Up With People was created to build understanding and communication among people, cultures and countries while giving young people a unique learning experience. Each year about 7,000 students apply for the program. General Electric is pleased to renew its long association with up with People for this special Knoxville presentation. CE employs more than 28,000 persons at plants and offices in 135 cities throughout the Southeast. Through its presentation of up With People, General Electric once again "brings good things to life" in a spirited, tuneful presentation of family entertainment that can only brighten a visit to The 1982 world's Fair.

overhead, visitors to the "Century of Progress" Exposition in Chicago in 1933 stepped up to the "Fountain of Light" and, for a nickel, enjoyed the "pause that refreshes." At The 1964 New York world's Fair, 24,000 people a day toured reproductions of the Taj Mahal, Hong Kong and Rio de Janeiro. And they all found that things go better in the "World of Refreshment" with CocaCola. Amid futuristic buildings and electronic fantasy, visitors to Expo 70

in Osaka, Japan relaxed in the American Park and lifted a welcome toast to the "real thing." Visitors to The 1982 world's Fair will find the familiar red and white label of Coca-Cola, as well as tab, sprite and Mello Yello at specially-designed kiosks about the site. The Official soft Drink of The 1982 world's Fair, Coca-Cola is familiar to foreign visitors and Americans alike. It is now sold in 145 countries, making it the most popular soft drink in the world.

Conergy Marketing in one of the seven renovated houses on the Fair site, conergy Marketing, inc. will host the Energy Saving House. The quaint, oldfashioned exterior will reveal little of

the energy-efficient nature of the interior. The entire house has been retrofitted with energy-saving devices.

cerber World's fairs are much more fun for the entire family if baby and the toddlers are happy. Cerber, the world-famous baby products company, is sponsoring the baby care center at The 1982 world's Fair. This facility offers clean, comfortable, private surroundings for changing and nursing infants, or feeding hungry toddlers. Cerber is making this free service available to families visiting the Fair with infants and small children, no

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Visitors to every world's fair have come together in a spirit of brotherhood and a vision of sharing in an international community. They have also shared the universallypopular soft drink, Coca-Cola. Serving Coke is a tradition carried on through 11 international exhibitions during the past 77 years. And The 1982 world's Fair is no exception. Travelers to the 1905 Lewis and Clark Centennial Exposition at Portland, Ore. refreshed themselves with coke, with neon lights cascading

The 1982 World s Fair Official Guidebook 77

Corporate Sponsors

Stokley-van Of the many wonderful resources found in the south-central Appalachian region, the people and their folkways lay claim to being the richest of all. The Stokley Folklife Festival is a celebration of these folkways, presenting the incredible variety of artistic expression through music, dance, storytelling, foodways, craft, sculpture and painting. The plaza of the Folklife Festival is surrounded by many different areas, each with its own special theme. The small amphitheater on the west side stages many workshops featuring vocal styles, storytelling, instrumental styles, dance classes and audience participation activities. The large amphitheater to the north offers concerts including blues, gospel, bluegrass, country, string bands, and solo performances throughout the entire day. A sculpture garden celebrating the

camp ingenuity and artistic expression of regional folk artists can be found behind the large elm tree at the east end of the plaza, a shady place to catch your breath, inside the historic L & N Hotel there is a craft exhibition area and gallery space, plus an audiovisual room with films, slide-tape shows and video tapes covering a variety of subjects on the region and its people. There are two restaurants, a tavern and the Folklife Shop, too.

in addition to these four areas, craft exhibits featuring basket-making, coopering, blacksmithing, a moonshining, boat building, quilting, woodcarving, marble-making, weaving, stitchery, rifle-making and sculpture can be found throughout the site. Finally, the plaza will be the scene of two daily dance parties with clogging, round and circle dancing for all.

popeye popcorn Every year, more than 600 million pounds of popcorn are popped in America. As a consequence, many Americans have become popcorn devotees. Now, visitors from across the country and around the world can

discover the popcorn the Midwest has loved for years — Popeye Popcorn, the Official Popcorn of The 1982 world's Fair. Be sure to visit the gaily-decorated stands on the fairgrounds and try it yourself if you already haven't.

The Word Is... Energy'' Before the world was

STORE LOCATIONS AMERICUS, GA LAREDO. TX (912) 924-7974 (512) 724-8121 25% - 60% OFF ASHEVILLE, NC LEXINGTON, NC Suggested Retail Prices (704) 298-9465 (704) 249-4025 BURLINGTON, NC MANCHESTER (919) 227-9212 CENTER, VT SOW. s M\n9 (802) 362-3840 a — CORDELE, GA rrootr* KINGSPORT (912) 273-6737 MURFREESBORO, TN (615) 890-4406 ASO^ ELLSWORTH. ME Johnsor Sfc (207) 667-7521 MYRTLE BEACH, SC Rutlodge (803) 293-7900 HARRISBURG, PA OCALA, FLA Grce eVillt Tutcu'urr _ Enola Summerdale Plaza (904) 732-3937 . A 'WFROKEE (717)732-5311 m yy ^ / Cros PIGEON FORGE, TN r-'X. ' ' f WTL/Ofjf.ST V-J'' FRANKENMUTH, Ml (615) 453-1561 ^KNOXVK.LE (517) 652-3224 ROCKFORD, Ml GALLATIN, TN (616) 866-9545 ncoX PIGEON,'-' (615) 451-3200 ^ ..FORGE / SECAUCUS, NJ GARDEN CITY, SC (201) 866-9257 ASHEVILL near Myrtle Beach GHEAJ_SUppJfaP SMYRNA, DE ! (803) 651-4000 (302) 653-5037 GLEN ROCK, NJ TRAVERSE CITY, Ml near New York City (616) 941-4512 (201) 447-2000 t//U hlo id&Uc jLntiiiii UTICA, NY GRAFTON, W VA Charlestown (304) 265-1837 Brand-Name Fashion Outlet, a division of Manhattan In(315) 733-2373 dustries, Inc., is a factory owned and operated outlet store KINGSPORT, TN BRAND-NAME WEST BEND, Wl offering you excellent shopping values. (615) 246-2049 (414) 338-3636 FASHION OUTLET KNOXVILLE, TN WINNSBORO, SC Men's and ladies' first quality current merchandise direct (615) 966-2190 (803) 635-5741 from our manufacturers to you 25-60% below suggested ARLINGTON, TN READING, PA retail prices. near Memphis FTimanhattan Opening Soon (901) 382-2312 Reading Outlet Center

created, the Word

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78 The 1982 world's Fair Official Guidebook

already was. The Word was with God; he was, in fact, the very same as God. Through the Word all things that are came to be. The Word, Jesus Christ, continues to be the source of real life.

You can know this Word and experience this kind of life.

Visit "The WORD Is 3IX I

...Energy" Baptist Pavilion

We'll see you at The 1982 World's Fair

Pageantry world

MEATS MEATS

Lay Packing Company General Offices & Stockyard Knoxville, Tenn.

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THE 1982 WORLD'S FAIR KNOXVILLE

So many ingredients are necessary to create the breathtaking spectacle of color, pageantry and international flair that is ultimately a world's fair. Helping to create this festive, international atmosphere are the flags and banners that snap smartly in the breeze, crowning the pavilions and poles with ribbons of glory. The official supplier of flags and banners for The 1982 world's Fair is Pageantry world, which has coordinated the pageantry needs of every Olympics and world's fair in the nation since 1932. working closely with Fair architects, Pageantry world's involvement goes far beyond the supplying of flags and banners, it has worked to create a master plan that integrates all site graphics and pageantry. in a world of constant flux, a firm dealing in global protocol must be constantly sensitive to changes in the international scene. Pageantry world maintains continuous contact with all foreign nations and has created a flag reference library second to none. Expert in this field, it also continuously adapts flags and banners to new uses. Color-coded banners are used to identify different entrances and attractions on-site and certain graphics and designs are incorporated into banners to direct visitors efficiently to needed stations â&#x20AC;&#x201D; such as first aid modules or restrooms. walk along any Fair thoroughfare or byway and look overhead. The eye will be assailed by brightly-colored banners, intertwined through the overhead latticework sections which project from pavilions. They help transform walkways into refreshing shade areas as well. The work of Pageantry world can be seen everywhere â&#x20AC;&#x201D; providing colorful memories of The 1982 world's Fair.

IORE THAN FAIR IN MYRTLE BEACH.

m It's beautiful Just about all year long. Myrtle Beach is the perfect vacation (earn more about Myrtle Beach m spot foryou and your family Come Coi at our exhibit in the Lifestyles and Technology Building at the Worlds Fair Then come visit us in person. You'll find more than 50 miles of white sandy beaches. And golf, some of the best in the country And tennis. And swimming. Good food. And night life. AfteryouVe seen the fair come see the beautiful - Myrtle Beach and South Carolina's Grand Strand. SOUTH CAROLIIMAS GRAND STRAND Post Office Box 2115 Myrtle Beach. SC 29577 (803) 626-3906 Register at our exhibit for a free vacation-awarded daily The 1982 world's Fair Official Guidebook 81

A Occidental Petroleum Corporation

welcomes you to the

And these four doors open up to all the good things that come in an Escort. Four-wheel independent suspension helps smooth your road. Escort is the only Americanbuilt frontwheel drive compact on the market that offers fully independent suspension at all four wheels, t Escort: the driving is easy. When you drive an Escort you're sitting in a carefully "engineered position. Escorts gauges and warning lights V help keep you fully informed. And a wide choice of options can make Escort's interior as personal as it is convenient.

A brand-new World Car.

4c Since its introduction. Ford Escort has outsold every import car line.* High-technology engineering has given Escort the room and fuel economy to compare with any of the most modern cars, foreign or domestic. And for 1982 Escort announces four doors for families, four doors for business, four doors for anyone who prefers the extra convenience.

Escort efficiency from high technology.

1982

Escort's CVH engine (Compound Valve Hemispherical) helps produce remarkable fuel efficiency EPA EST 47 31 MPG

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For comparison. Applicable only to sedans without power steering or AC. Your mileage may differ depending on speed, distance and weather. Actual hwy mileage lower. Not available in Calif. Whether you buy or lease, see Escort 4-Door at your Ford Dealer now.

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used for many kinds of energy needs. Occidental would like to tell you more about oil shale, a very special resource found right here in America, by visiting our

LOOK OUT WORLD HERE COMES FORD 82 The 1982 world s Fair Official Guidebook

exhibit on oil shale.

The World's Fair EAT corporate Sponsors DRINK

gives you a taste of the future. Anheuser-Busch, inc.

AND BE MERRY

A visit to George Dickel

ONE gives you a taste of the past. Since you probably don't get out this way too often, you really ought to

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see our place in Cascade Hollow. Tour the distillery and discover why THE

great Tennessee whisky tastes the way it does. See the George Uickel

WORLD'S

collection of antiques and mementos. Visit an authentic tum-of-the-century general merchandise store. And breathe fresh country air redolent with the fragrance

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Anheuser-Busch, inc., the world's wooded site at the center of the leading brewer, is a major participant fairgrounds. The stable exhibit is at in The 1982 world's Fair, lending the the intersection of Clinch Avenue and world-famous Budweiser Clydesdales 11th street, north of the Korean and to the color and pageantry of the Saudi Arabian pavilions and adjacent via daily world's Fair Parade. to the Candy Factory. The Clydesdales, which for nearly 50 Visitors can view the horses' inyears have been a symbol of Budtricate grooming and dressing r x tte* weiser, travel some 60,000 miles anpreparations as the handlers prepare nually and make more than 300 public the animals for daily parades through appearances. They pop up the fairgrounds. Visitors can also see a everywhere, from state fairs and local Budweiser stake wagon built for the parades to the colorful Tournament 1904 world's Fair in St. Louis on of Roses and orange Bowl parades. display here. A descendent of huge horses bred A two-horse team pulling a Budcenturies ago to carry knights into weiser stake wagon will lead the Malarkey battle during the Crusades, the world's Fair Parade every afternoon. There's a party tonight at Clydesdale is one of the largest breeds The parade winds its way through the Malarkey, Knoxville's newest of horses known to man. A typical heart of the fair and includes the Du hot spot. And you 're invited. hitch horse weighs more than two pont-sponsored marching band, inMusic, dancing tons and stands at least 18 hands high. ternational musical groups, majorette backgammon... now that's A Clydesdale is characterized by its teams, bands, flags and floats. Malarkey! bay color, four fleecy white stockings A renovated house — one of seven Bent ley's and feet, a blaze of white on the face in a cluster near the site — has been Expect only the finest food and a black mane and tail. converted to a beer garden, where and service when you dine Each horse wears a custom-made guests can purchase Anheuser-Busch at Ben tley's. Because that's black and brass harness, valued at products and watch the horses from a about s38,000, and custom-forged large wooded deck. exactly what you '11 get. shoes, which weigh four pounds each. Anheuser-Busch is also sponsor of Bentley's. One of Knoxville's Anheuser-Busch breeds Clydesdales the Budweiser/Bar-B-Q/Bluegrass best. for its three traveling eight-horse Entertainment, featuring the music Hilton Tradition. Tennessee Charm 501 W Church Street / Knoxville, TN 37902 hitches at Grant's Farm in St. Louis and foods of East Tennessee. Two (615)523-2300 County. Between 20 to 30 foals are food areas, a stage and a tent (which born each year. The 70 to 75 seats up to 200 people) occupy a THE Clydesdales which make their home at 5,000-square-foot area directly east of KNOXVILLE Grant's Farm comprise the largest the U.S. Pavilion. HILTON band of Clydesdales in the nation. A bluegrass band performs daily on The Budweiser Clydesdales are on the stage situated in front of the tentX public display daily. Eight Clydesdales like covered seating area. are housed in a specially-constructed timber and fiberglass stable set on a The 1982 world's Fair Official Guidebook 85

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side or the other? Be sure to take some pictures of the natural titles that are all around — signs, posters, etc. Throughout the fairgrounds you'll find especially photogenic locations indicated with a ohoto spot sign. At night, the lights will register just fine, but flash may be necessary for overall good exposure. Whenever flash is used, be sure to keep within normal flash distances. Always, hold the camera steady and squeeze the shutter release slowly and gently for the sharpest pictures. if you have any questions, ask one of the photo experts at the photo kiosks.

Tips from Kodak photo experts for

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The very word "fair" conjures up pictures in their mind. The excitement of sparkling lights, the colors, the rides, costumes and characters. And a world's fair — well, it was just made for your camera. to make the most of this picture-taking opportunity, here are some tips from kodak photo experts: • Keep your camera loaded and a spare roll in your pocket, (it seems to be an unwritten rule that you will always run out of film just as something exciting happens or when you reach the point that is fartherest away from any of the four photo kiosks).

Kodak Arneriixte Storytell.

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• Tell a "story" of your visit. A shot of the rows of cars in the parking lot tells immediately that

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this Fair is big. A closing shot of a sleepy-eyed child in mom's arms relates without woi ds that this was a full day of fun. Arrange your pictures, slides and movies in a logical story-telling sequence. • This is the story of you and your family at the Fair, so: include family and friends in the foreground of many of your pictures. Take some close-ups. The expression of awe or sheer joy on a youngster's face will be treasured for years to come. Ask a stranger now and then to use your camera and take a picture of all of you. Don't be missing from the story because you took all the pictures. (And, don't forget to offer to use the stranger's camera to take a picture of his/her group for their records). • Whenever you are ready to take a picture, pause for a just a second, would this shot be better as a vertical or horizontal picture? would the composition be better if taken from a few feet to one

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Rent a car from Corporate Sponsors

Stroh Brewery Co. For anyone familiar with world's fairs and expositions, the presence of the Stron Brewery Co. at The 1982 World's Fair should come as no surprise. The Stroh's name is synonomous with at least four such regional, national and international celebrations, here and abroad, since 1887. Now, Stroh's is making its mark again. Stroh's and Stroh's Light are the Official Beers of The 1982 world's Fair. Additionally, Stroh's is complementing that distinction by sponsoring the unique strohaus, an authentic Bavarian-style beergarden near the eastern edge of the fairgrounds. The Strohaus features German food and live entertainment, and is open daily from 10 a.m. to midnight. History is something of which Stroh's certainly has a lot. consider that the firm — the largest familyowned brewery in America — won three exposition-related awards in a

six-year span just prior to the turn of the century. Among these was the 1887 American Exposition in London. This extravaganza was part of Queen Victoria's jubilee, and the gold medal won by Stroh's was very impressive. It resulted in the addition of a white-ongold ribbon label being added to every bottle. The medal Stroh's earned also was depicted on all Stroh's stationery of the 1890s and on the Stroh's label. Then, at The 1893 World's Fair in Chicago, Stroh's earned the highest award and medal. This generated a new diagonal gold-on-blue ribbon label, and the medal was depicted on promotional items and used until approximately 1914. According to Stroh's historian Peter Blum, the brewery also participated and won medals in the 1911 industrial Exposition in Brussels and the 1912 Hygienic Exposition in Paris. The popularity of Stroh's products

Oilman Co. Cilman Co., inc. is the supplier of the Official Paint of The 1982 world's Fair. Based in Chatanooga, Tenn., the 72year-old company supplied the paint for the Fair structures, enhancing the color and atmosphere of the international exposition. Cilman supplies specialty coatings to a variety of industries producing furniture, automobiles, farm im-

Eastman Kodak No one would consider a visit to this global celebration complete without a pictorial record of its wonders. Many will preserve this record on Kodak film, the Official Film of The 1982 world's Fair. Kodak is also providing trained personnel to offer photo information at kiosks at each of the entry gates. They will be happy to provide visitors

Official has now reached an all-time high. Last year, Stroh's and its recent acquistion, F. & M. Schaefer Brewing Co., shipped more than 9 million barrels of beer. The products were distributed in 28 states as well as the District of Columbia. The mammoth Stroh's Brewery of today is a million light years away from the small "brauerie'" operated by Johann Peter Stroh in Kirn, Germany back in the late 1700s. Today, Stroh's has a brewery in Detroit — featuring the company's singularly-unique, fire-brewed process — and another modern facility in Lehigh valley, Pa. Current production of the Stroh Brewery Co. is more than double the volume produced in 1968 when Peter w. Stroh was elected president of the company, under his guidance, Stroh's has grown steadily to its present prominence. From one beer lover to another — Stroh's.

Cerber plements, leisure-time products and other commodities, in addition, Cilman is involved in research and development of new products to meet the future needs of both industry and consumers. The company also manufactures architectural finishes for the homeowner and commercial buildings.

with free literature, arrange free camera loans and demonstrate instant photo products. For visitor convenience, Kodak photo products are also available at other concessions throughout the fairgrounds. Beginners and advanced photographers alike will appreciate the trouble Kodak has taken to identify the most scenic Fair locations. Signs have been erected for identification purposes. But the fun is just starting. Six whimsically-costumed characters have been created by the Fair and sponsored by Kodak. Throughout the day, they will circulate about the fairgrounds, entertaining visitors and posing for pictures. 88 The 1982 world's Fair Official Guidebook

world's fairs are much more fun for the entire family if baby and the toddlers are happy. Cerber, the world-famous baby products company, is sponsoring the baby care center at The 1982 world's Fair. This facility offers clean, comfortable, private surroundings for changing and nursing infants, or feeding hungry toddlers. Cerber is making this free service available to families visiting the Fair with infants and small children. No child-care services are provided, although there is an attendant on duty at all times to assure a smooth flow of traffic in the center. The center is open and staffed during the Fair's hours of operation, it is in House No. B on 11th Street. Cerber Baby Foods, the favorite of three generations, are the Official Baby Foods of the Fair. They are available in all restaurants on the Fair site and at commissaries on the exhibition grounds.

car

Suppliers The following firms have been designated official suppliers for The 1982 world's Fair and each of their products are official items being used during the event: American Express Avis Bell Limousine Dairymen, inc. Delta Eastman Kodak Coca Cola Federal Express Ford Yale Lock Kimball Piano and Organ Co. Kern's Bakery American Home Foods (Guldens) jfc Coffee Greyhound Lay's Philips information Systems stokely-van camp Stroh word Processing Kingtron Leaf & Tree cimarron Carpets Bunn-O-Matic Cerber's Amliner McKee Baking Texaco H.J. Heinz

per week unlimited mileage

AND SEE THE WORLD FROM THE FAIR Don't limit your stay in this beautiful Smokey Mountain location to one locale...see it all. Visit Nashville's Grand Old Opry. See the famous Jack Daniel Distillery in Lynchburg. Enjoy the Cherokee Indian Reservation in Asheville. See Knoxville, Gatlinburg, even Atlanta. Everything's a beautiful drive from the fair, in the comfort of a Lindo's car. Special 3 and 4 day rates available.

24 Hour Reservation Service Knoxville (615) 970-4689 National Watts; 1-800-237-8396 Florida Watts: 1-800-282-0129 Call us for FREE airport pick-up. CDW insurance available at approximately $5.50 per day in most locations. State taxes and gasoline extra.

Rates subject to change without notice. All cars come equipped with air conditioning and AM/FM radio. Featuring Chryslers and other fine automobiles. tours rent-a-car lindo's

bus charters

1886 U.S. 19 South. Clearwater. Florida 33516 Cars available in most Florida cities. The 1982 world's Fair Official Guidebook 89

COLOR

PRINTS

HOURS

It's a Fair deal. 24 hours is all it will take to make color prints of your 110, 126, or 135 color photos. Our "Fair deal" offer is valid in our stores in Knoxville (see map), home of the World's Fair. What makes this deal even better is the one dollar instant rebate off our everyday low prices. Just clip the coupon below and have a good time at the Fair. We're the Anti-Inflation Department Store.

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Come to any of our Hills stores in: Tennessee. Kentucky, Alabama. Ohio. Georgia, Pennsylvania. Virginia. West Virginia. Indiana. Maryland, and New York. *Sce details in stores for pick-up and delivery times.

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POWEL Hills everyday low

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we Are Proud... State Exhibits

State Exhibits

Tennessee

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The Tennessee exhibit in the Lifestyle and Technology Center showcases the host state for The 1982 world's Fair with a visual vacation. Tennessee faces from Dolly Parton and Davy Crockett. Tennessee places from the Great Smoky Mountains to the Mississippi Delta. A free 1982 Tennessee guidebook is available and trained hostesses will be glad to help visitors locate some of the things that Tennessee is famous for, from the Grand Die Opry to the

Beale Street Blues. Just ask them where to ride a real steam train, a stern-wheel riverboat or a white water raft — and have a good time Tennessee style. This exhibit will show visitors why Tennessee is the "Right State at the Right Time" for business opportunities too. Business development personnel will be available to give specifics on the many advantages Tennessee has for new and existing companies.

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Tucked away among the mountains and to the east of The 1982 world's Fair is a land of natural beauty and variety — North Carolina. More than 100 of these mountain peaks reach more than a rnile into the sky with Mount Mitchell, the highest, at 6,684 feet above sea level. The Blue Ridge Parkway traverses these lovely mountains and provides breath-taking views of what lies to the east. Each turn reveals a new sight and adventure. A short distance from the southern end of the parkway is Cherokee, where its Oconaluftee Indian village preserves the heritage of the proud Cherokee from 200 years ago. During the summer, the story of the Cherokee and the "Trail of Tears' is told in the outdoor drama "Unto These Hills." Farther south is Fontana Village Resort, just a short distance from 480foot high Fontana Dam, the highest dam east of the Rockies. The 50-mile Fontana Lake provides a multitude of water sports including plenty of good fishing. to the north, some active excitement is available through the Nantahala Gorge. The white water Nantahala, French Broad and Little Tennessee rivers are favorite spots for rafting, canoeing and kayaking. Here, too, at Boone the outdoor drama, "Horn in The west" tells the story of Daniel Boone and the settlement of the area during the Revolutionary war period. North Carolina is rich in gems and minerals, nearly 400 different ones. And the Tar Heel State is the only one where each of the four most precious gems — emerald, ruby, sapphire and

diamond — have been found. in Winston-Salem there's a multitude of things to do. Old Salem, the 18th century restored Moravian community, provides a look at the past. The North Carolina School of the Arts gives an opportunity to see the performing arts up close. Reynolds House allows an opportunity to see great works of art while visiting the home of the founder of the RJ. Reynolds Tabacco Co., the world's largest, it's also possible to tour the tobacco plant itself in Winston-Salem and the Schlitz Brewery. to the east is North Carolina's Sandhills, birthplace of golf in America. The history of the game is told in the world Golf Hall of Fame in Pinehurst, along the world-renowned Pinehurst no. 2 course. Farther to the east are North Carolina's historic beaches. It was here that the first English settlement in the New world was established almost 400 years ago by Sir waiter Raleigh's colonists. However, it vanished a few years later and its disappearance remains one of the world's great unsolved mysteries. On North Carolina's Outer Banks, an abundance of other history was made. At Kitty Hawk in 1903 the Wright Brothers initiated powered flight and their efforts are preserved in a national historic site. it was also on these sandy beaches that such pirates as Edward Teach, better known as "Blackbeard," and "Calico Jack" roamed.

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Weekly Shopping Guide Serving Western North Carolina and the Western Piedmont Also Offering Complete Typesetting Services • Books • Magazines • Periodicals 76 Patton Avenue P.O. Box 15228 Asheville, North Carolina 28813 Franchises Available Call 704/255-0754

The 1982 world's Fair Official Guidebook 93

UCKY

Energy in

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Motion

All things move. All movement is energy in motion. All motion has a purpose, a cause and effect. Humanity, over time, by means of its own unique system of memory and reason, has developed ever-higher levels of expectation from the technological environment it has been able to create. This vast expansion of human capability has moved us to a new cross-roads of time. The recent swift development of micro-technology and its effect on transportation and communications has opened a vast new door to tomorrow and established great potential for new systems and networks beyond our wildest dreams. It is forcing us to re-define time, re-define our applications of energy and, indeed, re-define old concepts of productivity itself. As our capabilities increase, so does our awareness of our world's inter-dependence, establishing new relationships as well as obligations. So the door to tomorrow is really two doors. It is, first, one of limitless potential for individual creativity, and, secondly, one of greater responsibility for everything affected by it. What this all means to us is that no matter how incredible an individual idea may be, or how vast a world it may open for us, we must remain ever mindful that all human systems are created by people, run by people to serve people's needs. They are essentially an energy cycle allowing others to more effectively apply their own creative energies as we move dramatically into the information Age.

You're only a pleasant drive away

Wright Man

from North Carolina

Bill Wright, former baseball coach of the University of Tennessee, will coach the united States team in The 1982 world's Fair baseball championships, June 23-27, at Bill Meyer Stadium. The round-robin tournament of the world's best teams will, include squads from Australia, Mexico, Japan and the United States. The U.S. team will be picked by the U.S. Baseball Federation. Wright coached 19 seasons at Tennessee and compiled the third-best record in Southeast Conference history. Twenty-one of his players later signed professional contracts.

High Country. In only three hours, you can be in the High Country — Boone. Blowing Rock. Banner Elk, Beech Mtn. and Linville. So many attractions and activities to choose from. • Golfon championship courses. Fish from mountain streams. White water raft. hike, play tennis or picnic in a mountain meadow. Family fun with attractions for any age. From an old-time steam locomotive to animals in their natural habitat and a mile high swinging bridge. And don't miss our craft shops along the way. The High Country, so close and so cool. Come see the fairest of all the worlds. AccomiiMxIations range from a 100year old Victorian inn to fine motels, lodges and campgrounds with a choice of dining to please any palate. Don't go home without seeing High Country. We've never been so close.

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94 The 1982 World's Fair Official Guidebook

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Make your travel to the Workft Fair and Abraham Lincoln. Step back into the history of My Old Kentucky Home. Or visit the Bluegrass area and the Kentucky Horse Park where you'll find a larger variety of breeds than you could see anywhere else in the world. These and much more are just minutes off the highway in Kentucky. What could rival the world's largest cave system, with guided tours through sparkling onyx formations and yawning caverns? Or the scenic beauty of the finest state park system in the nation? We invite you to come explore the wonder of Kentucky. You'll come to love it.

an adventure in itself. If you're planning to travel to the World's Fair by Interstate, don't pass up the opportunity to make the trip as memorable as the Fair. Take time out to walk in the footsteps of Daniel Boone

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r Send for your 1 FREE Kentucky road map. Make a visit to Kentucky part of your travel plans. Call us toll free at 1-800-626-8000. In Kentucky, call 1-800-372-2961. Or send us this coupon for a free road map and packet of information for World's Fair visitors. Mail to TRAVEL Frankfort. KY 40601. Name Address City

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From all the world s top keyboard names, Entertainment the World's Fair chose just one. world

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Kimball

From May through October, wherever you find great entertainment in Knoxville this year, you'll find a Kimball. Because in

Festival of Entertainment

At The 1982 world's Fair, the name for entertainment is the world Festival. Throughout the Fair site, one can enjoy street entertainers, strolling magicians, mimes, jugglers and puppets â&#x20AC;&#x201D; all in vivid costumes. These performers will be present 12 hours each day throughout the six-month run of the Fair. Further, the stokely Folklife Festival will feature traditional music, dance, crafts, exhibits and films from SouthCentral Appalachia throughout each 12-hour day. Different performers will comprise each weekly schedule. The admission ticket also covers a variety of concerts made up of folk, country, pop, contemporary,

bluegrass, nostalgic and international music from various groups and individuals performing daily at numerous theaters and stages on the site. The on-site list will continue to expand as attractions are added. in addition to these concerts, the world Festival presents a Folklife Festival on Wednesday evenings and a Pops concert on Sundays with music from such entertainers as Ava Barber, Roberta Peters, Chet Atkins and Peter Nero performing with the host Knoxville Symphony Orchestra and other regional symphony orchestras. There is a daily parade, featuring numerous parade units and The 1982 world's Fair Marching Band, along

National weeks Republic of Korea May 17-23 (National Day is May 18)

Federal Republic of Germany July 19-25 (National Day is July 21)

France May 24-26

Hungary Aug. 16-22

European community May 27

Canada Aug. 23-29

Italy May 29-June 6 (National Day is June 2)

Saudi Arabia Aug. 30-Sept. 5 (National Day is Sept. 25)

The Philippines June 10-12 (National Day is June 12

Mexico Sept. 13-19

addition to being the choice of more and more professionals, educators and amateurs, Kimball is also the choice of the 1982 World's Fair. In the Tennessee Amphitheater, the Civic Auditorium, the Stadium, the Folk Life Area, the Riverfront Theater, the VI. P Lounge and at major sporting events, Kimball pianos and organs and Bosendorfer grand pianos will be displaying their best, performing with the world's best. The 1982 World's Fair is a 6 month, international showcase of outstanding talent and technology. And we at Kimball are especially proud to have been chosen this year, our 125th anniversary, to play an important role in it.

Australia June 14-20 (National Day is June 16) united Kingdom June 21-27 (National Day is June 25) United States of America June 28-July 4 Japan July 12-18 (National Day is July 12)

â&#x20AC;˘ The People's Republic of China and Panama weeks will be announced later.

with high school bands from all over the country. These bands will also perform on stage in concert along with jazz bands, clogging groups, choirs and other music ensembles. The Fair site will provide continuous entertainment, peaking each night with an amazing fireworks show. Nightly, the world Festival presents international symphonies, theater, opera, ballet, celebrity performances and championship sports. These extravaganzas will be staged at facilities near the Fair, separate admission tickets will be required for these events. Telephone and charge card orders will be accepted by contacting 615/971-1750.

Theme weeks May 17-23 Folk Medicine Week May 24-30 Roots of Appalachia week June 7-13 Storytelling Week June 14-20 Family week July 5-11 Occupational week July 20-21 Old Time Radio Reunion Aug. 2-8 Native American week Aug. 9-15 Gospel week sept. 6-12 women's Culture week sept. 13-19 coal Mining week Oct. 11-17 Harvest week

kimBall

Oct. 18-24 Family week

The key to sounding great. Kimball Piano & Organ Co. 1549 Royal Street, Jasper. Indiana 47546 A Division of Kimball International. Inc.

The 1982 World's Fair Official Guidebook 99

Entertainment

State of Tennessee Amphitheatre

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uilN? One of the most striking structures at The 1982 world's Fair is the futuristic fiberglass "tent-styled" State of Tennessee Amphitheatre. The translucence of the fiberglass

— fabric and the open-sided design provide a striking outdoor feeling, while the twin 76-foot peaks of the main audience structure create a dramatic visual effect that can be seen throughout the fairgrounds. An added benefit of the open-sided design is that it extends audience viewing beyond the actual enclosure. There is covered seating for 1,445 spectators with enough room around the perimeter of the amphitheatre for up to 1,000 more. Many per-

formances are visible from across the waters of the world lake, increasing the actual audience size to nearly 6,000 For some theatrical productions a "black box" effect can be created by enclosing the rear of the stage with a large curtain. This allows better use of stage lighting systems. to provide acoustical excellence, the saddle-shaped stage creates a bandshell which directs sound toward the audience. After the six-month Fair is over, the State of Tennessee Amphitheatre will become knoxville's permanent outdoor home for artistic and cultural events. Designers of the amphitheatre were McCarty Bullock Holsaple, Architects of knoxville and Ceiger Berger, Engineers of New York.

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rjfaiAt Step right up and take advantage of the world's best carpet and rug values in the Carpet Capitol of the World. Pick up your directory of participating carpet dealers at the Dalton-Whitfield Chamber of Commerce, Walnut Avenue Epcit .in Dalton, Georgia...Just 2 hours south of Knoxville on Interstate 75.

Home of over 400 carpet manufactureres and dealers. C ■"iriJuiainl l<v iIn- 1)1,1.1 m WlmfirlJ ( h.iniliiT nt ( -i.nim n i- niiJ I .itnpK Il I'nnuni! ' ' 'mpanv I V^ian I'V W- - iJurd - (iriiphu l)i-Myn I'lvm -urapliv t--. |ohn Milt100 The 1982 world s Fair Official Guidebook

COME AND SEE THE BUDWEISER CLYDESDALES

AT THE WORLD'S FAIR!

Not only can you see them—you can actually have your picture taken with one! E/g/rt world-famous Clydesdales will be on display at the Budweiser Beer Garden and stable area. See these magnificent horses up close. Have your picture taken. And visit the Label Stable where you'll find a huge collection of favorite Budweiser souvenirs, including mugs, glassware and T-shirts. And what better place to enjoy a cold Bud® than on the deck of the Beer Garden, listening to piano music. But that's not all! At the Budweiser, Bluegrass and Bar-B-0 pavilion you can load up a platter with down-home specialties. Native Appalachian musicians will have you clapping and stomping your feet to the Bluegrass beat. You'll find the Clydesdale Country Store chock-full of souvenirs and memorabilia. Plus, every day two Clydesdales will lead a parade! With marching bands and colorful floats, they'll wind throughout the fairgrounds. Food, fun, excitement—you'll find it all wherever you see Budweiser at the 1982 Knoxville World's Fair!

Entertainment

Show Schedules Partial schedule as of March 17,1982 There is an additional ticket charge for events at the Civic coliseum and the Civic Auditorium.

Evening concerts/State of Tennessee Amphitheatre (No additional charge. Price included in fair admission fee)

Knoxville Civic Auditorium (Call 615/971-1600 for tickets)

2, 3, 4 6, 7, 8 9,10,11 13,14,15 16 17,18 20, 21, 22 23 24, 25 27, 28, 29 31

May 1 4-8 10-14 8 16

Opening Celebration Rudolf Nureyev with the Boston Ballet "Ain't Misbehavin" Tamburitzan Folk Ensemble Atlanta symphony Orchestra with Robert Shaw June

9-10

Andre Michel Schub with Knoxville Symphony Orchestra Christy lane Jennifer Muller and The works

12-13 22-28 July 13-18 19 3 3

Budweiser

The Grand Kabuki of Japan Two performances July 17; Matinee only July 18 London Symphony August

1-8 29-31

Royal Tahitian Dance Co. Dance Theatre of Harlem September

1-4 7 12-18 22-23

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Dance Theatre of Harlem Leontyne Price les Ballets Jazz de Montreal Leonard Rose/Isaac Stern with Knoxville Symphony Orchestra October

8-10 19 23 25 28

Houston Ballet Vienna Symphony Prague symphony western opera Theatre Scottish National orchestra with Sir Alexander Gibson

Knoxville Civic coliseum/Exhibition Hall (Call 615/971-1600 for tickets)

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May 29-30

Bob Hope with Lynn Anderson June

1-2 3-6

Victor Borge Liplzzan Stallions July

1-3

Johnny Cash

May

June 1 3, 4, 5 6 7, 8 10,11,12 13 14,15 17,18,19 21, 22 24, 25, 26 27 28, 29

9 26

July Dave Loggins (Contemporary) Keith Brion (Pops Concert) Cove (Contemporary) Tim weisberg (jazz) Roberta Peters (Pops concert) Kamloops Rube Band (variety) Riders in the Sky (Country) Maxene Andrews (Nostalgia) Richard Trythall (Pops Concert) Oliver (Contemporary)

1 2, 3 5, 6, 7 8 9,10,11 12,13,14 15 19, 20, 21 26, 27, 28 30, 31

August Warsaw Philharmonic (Pops concert) Gene cotton (Contemporary) Jon Hendricks (Jazz) Ava Barber (Pops Concert) Kingston Trio (Folk) Five Blind Boys (Gospel) Skitch Henderson (Pops concert) Riders in the Sky (Country) Pete Barbutti (Jazz/Comedy) Ricky Skaggs (Country)

2, 3, 4 9,10,11 13,14 16,17,18 23, 24, 25 30

September Papa John creach (Contemporary) Roger & Roger (Comedy) Riders in the Sky (Country) McLain Family Band (Bluegrass) ventures (Nostalgia) Four Freshmen (Nostalgia) October

Al Hirt and Pete Fountain Loretta Lynn September

4 LOOK FOR SPECIAL WORLD'S FAIR DISCOUNT COUPONS WHERE YOU BUY BUDWEISER!

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jasmine (Contemporary) Peter Yarrow (Folk) Chet Atkins with Nashville Symphony (Pops Concert) John Hartford (Country) Manhattan Rhythm Kings (Variety) Mac Frampton (Pops concert) Ricky Skaggs (Country) ink Spots (Nostalgia) Ava Barber (Country) Helen Cornelius (Country) Peter Nero with Knoxville Symphony (Pops concert) Jeff Lorber Fusion (Jazz)

1, 2, 3 4 5, 6 8, 9,10 11 15,16.17 19, 20 22, 23, 24 25 29, 30, 31

August ii.r

Mary Travers (Folk) Aidridge Sisters (Variety) Richie Havens (Contemporary) Riders in the Sky (Country) Jim Turner (Pops Concert) Tracy Nelson (Contemporary) Jimmie walker (Comedy) McLain Family Band (Pops concert) Olympia Brass Band (Dixieland) Steppe Brothers (Country) Jasmine (Contemporary)

Red Skelton

1,2 7, 8, 9 14,15,16

Four Freshmen (Nostalgia) Riders in the Sky (Country) Leon Redbone (Nostalgia)

• Subject to change. Additional performers will be listed on weekly schedules.

October 1

The 1982 world's Fair Official Guidebook 105

Entertainment

Entertainers

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Up with People The creative energy of people around the world brings to The 1982 world's Fair a dazzling array of entertainment unmatched in any other site in the world this year. From the brilliance of world-famous symphony orchestras to the unbounded enthusiasm of high school marching bands, music pervades the Knoxville air from May through October. The Prague Symphony orchestra, under the musical direction of Jini Belohlavek and conducted by

Belohlavek and Vladimir valek, has completed more than 40 successful international concert tours. On the Civic Auditorium stage, it follows the October appearance of the worldrenowned Vienna Symphony and it furnishes a musical climax to a season that includes performances by the Atlanta Symphony orchestra with Robert Shaw and the Knoxville Symphony orchestra, host orchestra for The 1982 world's Fair, under the leadership of internationallyacclaimed maestro zoltan Rozsnyai.

Bob hope

J johnny and June Carter cash

Aldridge Sisters

Richie Havens

The unique Scottish National Orchestra (with Sir Alexander Gibson) will close the classical orchestra door on the Fair with an Oct. 29 performance. individuals on the classical music stage include cellist Leonard Rose, indefatigable virtuoso violinist Isaac Stern, and the flamboyant guitarist Carlos Montoya. when it comes to energy, the world of dance at the Fair is highly visible, too. Rudolf Nureyev, perhaps the most famous dancer of modern times, will be featured with the Boston Ballet

in an all-new production of his own version of "Don Quixote," May 4-8, as part of the world Festival program. The performances will be staged in Knoxville s Civic Auditorium. Jennifer Muller and her dance company, The works, appear during June. The Royal Tahitian Dance Co., the Dance Theatre of Harlem, Les Ballets Jazz de Montreal and the Houston Ballet follow in performances of beauty, grace and sheer strength. Less classical, but no less musical, are the evening "pop" concerts in the

State of Tennessee Amphitheatre. Here, folk singers Mary Travers, Peter Yarrow and the Kingston Trio, jazz artists Pete Barbutti, Jon Hendricks and the Olympia Brass Band, and the Bluegrass music of the McLain Family Band alternate with the country sounds of Ricky Skaggs, Ava Barber, the Steppe Brothers, Tracy Nelson, Helen Cornelius and Riders in the Sky. The nostalgia of the ink Spots and Maxene Andrews is interspersed with the contemporary sound of Richie

Havens, Jasmine, Dave Loggins, Cove, Oliver and Gene Cotton — and versatile acts like the Aldridge Sisters and Kamloops Rube Band. The richest form of human energy is laughter, and The 1982 world's Fair will provide occasion for copious amounts of that commodity with the appearance of guest stars Bob Hope and Victor Borge. Jimmie Walker and Roger & Roger will add to the mirth with state of Tennessee Amphitheatre appearances. Superstar johnny Cash, with June

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The film that can face this test can face anything. Entertainment

The real truth in color film must be seen to be believed. So take a face you know. And a single roll of film. Shoot the face. Then put the photograph up next to the real thing and compare. Does the photograph give you an honest match, true-to-life? The head-on comparison is the toughest test a color film can face. If Fuji comes through for you, there's good reason. Fuji's remarkable color balance means you don't get too much of one color and not enough of another. No embarrassing red faces here. With Fuji, what you shoot is what you get. £ But don't you believe this until you see

Special iff1,

weeks May 17-23 Tennessee State Parks Folklife Project

5 May 31-June 6 Mississippi Action for Community Education Delta Arts Project. Dedicated to Furry Lewis.

RuRlk //rasfc for yourself. Pick up a roll of Fuji film illlllli and Put *0 *he testOfficial Sponsor of the 1984 U.S. Olympic Team

June 7-12 Mountain Heritage Center (N.c.) June ia-20 Foxfire Fund, Inc. (Ga.) June 21-27 Appalshop, inc. (Ky.) July 5-11 Columbus Musuem of Arts and Sciences (Ga.)

Prague Symphony Orchestra Carter cash, will bring his special brand of "country" to the coliseum. And Lynn Anderson Joins Bob Hope with a sophisticated country style all her own. This star-studded entertainment program is enhanced by the participation of a large number of amateur bands, choral groups and dancers. These groups come from elementary, junior and senior high schools, colleges, music academies, community centers, recreation departments, various clubs and the

military services. These groups will perform on various stages around the Fair site, including the Elm Tree Theatre, court of Flags, Second Creek Theatre and the State of Tennessee Amphitheatre. Strolling entertainers in four categories — magicians, mimes, jugglers and Kodak costumed Characters — will add a festive air throughout the Fair site.

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July 12-18 Blue Ridge institute (Va.) July 19-25 Mars Hill College Rural Life Museum (N.C.) July 16-Aug. 1 Memphis State university program Enthnomusicology (Regional Studies) (Tenn.)

Aug. 1-8 Appalachian state university, Appalachian studies Program (N.C.) Aug. 9-15 Berea college Appalachian center (Ky.) Aug. 16-22 John Henry Memorial Foundation (W.va.)

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Aug. 30-sept. 5 Museum of Appalachia (Tenn.)

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sept. 6-12 Center for southern Folklore (Tenn.)

Sept. 27-Oct. 3 National council for the Traditional Arts (Wash., D.C.) o \ Rudolf Nureyev Oliver 106 The 1982 world's Fair Official Guidebook

Oct. 4-10 Southern Grassroots Revival Project (Tenn.)

FUJIC0L0R

FUJICOLOR

Fuji Film. Seeing is believing:" Fuji Pholo fllm U S A . inc . 350 FiMh Avenue. N.V 10118 Fuf Pnolo Film Canoaa inc . 783 Penoua Avenue. Dorval PQ , Canada HQP 2NI

Enjoy the gift of music during the Knoxville World's Fair.

Entertainment THE IBM CONCERT SERIES May 16—The Atlanta Symphony and Chorus with Robert Shaw / July 11 — Roberta Peters / July 19—The London Symphony July 31—The Warsaw Philharmonic Orchestra / Sept. 7 Leontyne Price Sept. 22-23—The Knoxville Symphony Orchestra with Maestro Zoltan Rozsnyai and Special Guests Leonard Rose and Isaac Stern Oct. 19—The Vienna Symphony / Oct. 23—The Prague Symphony Orchestra. All performances will be held at the Knoxville Civic Auditorium, except the Roberta Peters concert, which will be held at the Tennessee State Amphitheater on the site of the World's Fair. Tickets for performances at the Civic Auditorium may be purchased at Ticketron outlets. This concert series is made possible by a grant from IBM.

IBM Concert series international Business Machines Corp. is proud to present a series of classical music concerts in conjunction with The 1982 world's Fair. in keeping with the international theme of the Fair, these concerts will feature major orchestras, soloists and conductors from around the world. This eight-concert series will be presented at the Knoxville Civic Auditorium, with the exception of Roberta Peters' performance, which will take place in the State of Tennessee Amphitheatre.

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Concert schedule May 16: The Atlanta Symphony and Chorus with Robert Shaw As music director and conductor of the Atlanta Symphony orchestra, Robert Shaw is recognized as a pioneer in orchestral music, under his supervision, the orchestra became the first in America to use Telarc digital recordings, a breakthrough in sonic technology. The Atlanta Symphony, now in its 36th season, has acquired a national reputation with appearances at President Jimmy carter's inaugural Concert, the Kennedy Center in Washington, D.C., and Carnegie Hall. July 19: The London Symphony Acclaimed by The New York Times as "one of the world's great orchestras," the London Symphony enjoys a particularly close musical relationship with the united states. It frequently tours the country and renowned American conductors often conduct the symphony and make recordings in London — among them Leonard Bernstein, Leopold Stokowski, Eugene ormandy, George Szell, Aaron Copland and Andre Previn.

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% Leonard Rose in 1978, the orchestra shared three Grammy Awards for the soundtrack of Star wars, it also recorded the soundtrack for the motion picture Superman. July 11: Roberta Peters* Roberta Peters made her debut at the New York Metropolitan opera at age 19. She recently celebrated her 30th consecutive season with the Met — a record unequaled by any other coloratura soprano in the company's history. Miss Peters has given recitals and concerts throughout the country and abroad. She was the first American-born artist to receive the coveted Bolshoi Medal of the soviet Union.

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July 31: The Warsaw Philharmonic Orchestra Conductor Kazimir Kord will lead more than 100 musicians of the widely-traveled National Orchestra of Poland in both a classical repertoire and works of national composers. Sept. 7: Leontyne Price Leontyne Price is universally regarded as one of the greatest sopranos of all time. Paul Hume of The Washington Post describes her as "spectacularly glorious...enchanted singing." She appeared at the premiere of the new Metropolitan opera House in New York City, and has sung in concert with the Philadelphia Orchestra, the Boston Symphony and the New York Philharmonic. * Roberta Peters will appear at The 1982 world's Fair at the State of Tennessee Amphitheatre. The 1982 world's Fair Official Guidebook 109

Entertainment

IBM Concert Series Sept. 22-23: Leonard Rose and Isaac stern Leonard Rose, master cellist who has appeared with several major orchestras, and Isaac Stern, one of the world's most renowned and recorded violinists, will perform with the Knoxville Symphony Orchestra under the direction of maestro zoltan Rozsnyai. Oct. 19: The Vienna Symphony This orchestra, with its international reputation for creating the "Viennese sound" and with Christopher Eschenbach as conductor, will present classical and romantic works, as well as 20th century compositions.

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Oct. 23: The Prague Symphony orchestra Receiving worldwide acclaim with conductor Jiri Belohlavek and more than 40 international tours to its credit, the Prague Symphony is known for its rich and exciting performances of Bohemian masterpieces. Tickets for the IBM concert series are available at Ticketron outlets or by calling 615/971-1600.

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leontyne Price

We travel the world

to get great seafood. When you visit Long John Silver's, you get some of the best seafood the world has to offer—at prices that are making us worldfamous for value. Our crispy fish fillets come from the icy North Atlantic. We search the inland bays for big, juicy clams. Tasty Gulf shrimp and tender scallops from the Carolinas help

round out our all-star seafood menu, while our tender whitemeat Chicken Planks®— carved from the breast—carry the distinction of being the best part of the best part of the chicken. So come to Long John Silver's and treat your taste to our famous seafood and chicken meals.

Enjoy the worlcTs best.. .without traveling the world to find it. Knoxville Farragut Gatlinburg Pigeon Forge Sevierville Sweetwater Morristown Oak Ridge Alcoa

issac Stern

Jiri Belohiavek

110 The 1982 world's Fair Official Guidebook

Harriman Newport LaFollette Crossville Corbin, KY Harlan, KY London, KY

Williamsburg, KY Monticello, KY Cumberland, KY Barbourville, KY Middlesboro, KY

Entertainment welcome! Free

to the 1982 World's Fair. State Farm agents in the Knoxville area hope your visit will be a pleasant one. If you're seeking excitement, fun and entertainment, you've come to the right place. If you're seeking dependable insurance protection, competitive rates and outstanding service, check with State Farm.

concerts The free noon performance series produced by the Knoxville Arts Council at Market Square Mall for the past six years has been brought back by popular demand for 1982. "Live at Market Square Mall" will be presented every Tuesday at noon from April 27 to Sept. 27. The series highlights area performers, giving them exposure to the general public. The noon performances of local theater, dance and music groups have drawn large crowds to the mall. Previous schedules have included mime acts, jazz bands, classical guitarists, bluegrass, folk and rock groups. This year's schedule will feature many of the same groups. A special feature will be performances that highlight the weekly celebrations of different countries at The 1982 World's Fair. Check the local papers for scheduled listings or call the Knoxville Arts Council at 523-7543. And be sure to visit the three exhibit spaces sponsored by the Knoxville Arts Council, First Tennessee Bank and the Mayors Office featuring works by local and area artists. An artist is featured each month at the Knoxville Arts Council Gallery, L331 City/county Building, the Mayor's Gallery, 6th floor City/County Building, and First Tennessee Bank Gallery on Cay Street.

While visiting the Fair, State Farm policyholders can get help with insurance problems from any good neighbor State Farm agent in this area. Or, you may contact our conveniently located service center. The map below shows the location. One more word of advice:

i enjov! State Farm Insurance Companies South Central Regional Ollice: Murfreesboro, Tennessee

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There is one Fair "exhibit" visitors are apt to encounter almost anywhere, from the streets of Knoxville to major points of interest on the fairgrounds. This exhibit-in-motion is the Du Pont world's Fair Marching Band. The 29member group turns on its own special brand of high energy each day, beginning with a parade through downtown Knoxville, which will lead visitors to the Fair, its up-beat tunes range from Americana and modern popular to special musical salutes to the 22 nations participating in the Fair. The band includes a high-strutting drum major, three flag bearers and 25 professional musicians. All were drawn from the Knoxville area and will perform six hours a day, rain or shine, through the Fair's six-month run. Fashion designer Bob Mackie created the band's uniforms with their striking energy motif. The unforms of the drum major and band

members are made from a blend of Du Pont's Dacron polyester fiber and cotton. A stretch fabric containing Du Pont's Lycra spandex fiber was used in the costumes of the three flag bearers. Du Pont is perhaps best known for its consumer products, ranging from paints and plastics to pharmaceuticals and recording tape. The company's textile fibers are used extensively in apparel, carpets and other home furnishings. Du Pont is also deeply involved in other fields, including energy. The company owns Conoco, America's ninth largest oil company with vast reserves of oil, natural gas and coal which will help meet the energy needs of the united States and the world. However, for some years, Du Pont officials have been convinced that the answers to the world's long-term energy problems are far more complicated than simply finding and

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Claims Service Center 320 Cedar Bluff Rd. P.O. Box 22760 . Knoxville, TN 3^37922 ^0 phone: 615-690-3011 112 The 1982 world's Fair Official Guidebook

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From the opening day of The 1982 World's Fair, music will fill the air. Along with Du Pont's Official Marching Band that will entertain visitors during the V/2 hour daily parade, 368 other marching bands from across the country will also perform at various times throughout the Fair. All amateur bands, 95 percent of them are high school bands from every corner of the united States. Along with their parade participation, most of the bands will also present 30minute concerts.

the 1982 World's Fair and a just for visiting Fairfield's exhibit.

Like a good neighbor. State Farm is there.

A commemorative medallion of complimentary vacation invitation

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developing conventional natural resources. One dramatic example of Du Pont's commitment to alternative energy technologies was its sponsorship of the Solar Challenger. This 217-pound airplane set aviation history on July 7, 1981, when it flew on solar power from cormeilles-en-vexin, France, to Manston, England. The Gossamer Penguin, a forerunner of the Solar Challenger, is on display at the Fair s U.S. Pavilion. Also sponsored by Du Pont, it was the first successfully-flown solar-powered aircraft. Du Pont specialty materials play a major role in solar technologies as well. Du Pont Tedlar polyvinyl fluoride film protected many of the 16,128 photovoltaic energy cells attached to the Solar Challenger's upper surface. Other Du Pont products figure prominently in solar devices which provide home and industrial heat, hot water and air conditioning.

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The best part of your visit will be seeing the spectacular audio/visual show describing tomorrow's vacations. It's fun, it's exciting, it's entertaining. Don't miss it. In the Lifestyle and Technology Building. And, just for visiting, you will be eligible to receive a beautiful, custom-minted, 32mm commemorative medallion of the World's Fair, absolutely free, plus a complimentary vacation invitation to one of Fairfield's fabulous resorts. It's the most incredible offer at the Fair! FAIRFIELD rOMMUNlTlEig

Lifestyle and Technology Building The 1982 world's Fair Official Guidebook 113

Entertainment

Folklife

Folklife Festival The Folklife Festival, sponsored by Stokely-Van camp is a celebration of traditional Appalachian culture. The constantly-changing program begins at 10 a.m. and runs continuously every day from May through October. Each week a new cast of musicians, dancers, craftspeople, storytellers and moonshine makers are on hand to perform in concerts, workshops, dance parties, craft and food demonstrations. Bluegrass, blues, country, old time and other traditional Appalachian musicians, as well as basket makers, quilters, cooks, blacksmiths and others, are here to

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share the skills they have learned from generations of ethnic and community traditions. weekly specials include; Tuesday, Thursday evening and Sunday gospel; Wednesday evening concerts in the State of Tennessee Amphitheater, and a Thursday evening lecture series of Appalachian folklore subjects. The site is on a grassy, 1.4-acre hill on the northern boundary of the Fair site. The Folklife Festival area may be reached on foot via a sloping walkway, which also accommodates wheelchair traffic, or by aerial gondola. it includes a large outdoor

amphitheater for concerts, a small outdoor amphitheater for workshops, a sculpture garden of folkart and artifacts, two outdoor craft areas and a foodways area, featuring a working moonshine still. Housed inside the historic L & N Hotel are additional facilities: an audio-visual center, gallery, folklife shops, craft demonstration area and rustic tavern and restaurant. Admission to all programs and activities of the Folklife Festival is included in the Fair's general admission price.

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Entertainers

Bluegrass Doyle Lawson & Quicksilver Ridgewood Band Byron Berline, Dan Crary, John Hickman Dry Branch Fire Squad The coins Brothers Dave Evans and Riverbend Knoxville Grass Pinnacle Boys Johnson Mountain Boys Don Reno and the Tennessee cut-ups Bill Harrell and the Virginians The Bluegrass Cardinals Ralph Stanley and the Clinch Mountain Boys Carl Story

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Old Time The Eller Brothers The Roan Mountain Hilltoppers Ted Bogan, Howard Armstrong and Yank Rachell The Shady Mountain Ramblers The Pine River Boys Clint Howard, Fred Price and Sons The Dry Hill Draggers The Frazier moss String Band The ottway Four Mack Snodderly String Band Albert Hash and the White Top Mountain Band Cold River Crass Lewis and Donna Lamb Gary Patton Country Esco Hawkins Hazel Dickens The Baily Brothers Raymond Fairchild and the Crowe Brothers Lew waldrop Band

Bill Grant and Delia Bell Bailes Brothers Gospel Willie Wykle Band The Full Gospel Singers The Primitive Quartet cod Gospel The Shelton Family The Rev. Leon Pinson Five Blind Boys of Alabama St. Joseph's House of Prayer Heavenly Echos Boyd Rivers Spiritual Jubilee Singers Blues Lony Pitchford Piano Red "Dr. Feelgood" Sam Chatmon Boyd Rivers Hammie Nixon Robert Thomas Henry Townsend Son Thomas Drink Small Bettie Fikes r.l. Burnside and the sound Machine The Fieldstones Harmonica Frank Floyd ROOtS Jack Coen Barbara Golden Tim Britton Andy McCann Sean McClynn Charlie Coen Tannahill weavers Liz Carroll Jimmy Keane The Irish Tradition Eugene O'Donnell

Crafts D.X. cordy Albert Hash Stanley Hicks Wayne and Carol Henderson Rickie Stewart and Alex Stewart Ethel Wright Mohammed Carlton Garrett Nellie Mae Rowe Burlon Craig Emory Robinson Son Thomas Storytellers Hamper McBee "Doc" Mcconnell The Rev. Donald Davis Daniel womack Barbara Bailey Stanley Hicks Ray Hicks And more Nimrod workman Phyllis Boyens Don Stover Red Rector Bud Hunt Booker T. Laury Napoleon Strickland Rising Star Fife Band Albert Macon Robert Thomas Lois Short Algia Mae Hinton Ola Belle Reed Bill Henry Museum of Appalachia String Band Etta Baker Jean Ritchi joe and Janette Carter Country Gazette The 1982 world's Fair Official Guidebook 115

Entertainment, Amusements

sports of All sorts The Athletic congress Championships June 18-20 university of Tennessee Tom Black Track A national men's and women's track and field championship, guaranteed to be one of the world's best. Top U.S. athletes will be competing in this televised event. The 1982 world's Fair Baseball Championships June 24-27 Bill Meyer stadium This event, sanctioned by the U.S. Baseball Federation, consists of four teams competing in a round-robin tournament. The teams are: Mexico, Australia, Japan and the united States. ) Stanley Morgan

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Pro football, an Avon women's 10K race, and The Athletic Congress track and field championships are among the national and international sporting events scheduled during The 1982 world's Fair. Avon women's 10K Road Race May 8 Downtown Knoxville This race, for women of all ages and abilities, is routed through the streets of downtown Knoxville. This is the final event of the 1981-82 Avon circuit and the top three finishers will qualify for trips to the Avon international Marathon, the premier competition of the 1982-85 season. Team Murray world Cup bmx June 11-13 At least 2,000 amateur and professional BMX bicycle riders (ages 6-21) from around the world will compete for trophies and $18,000 in prize money on the bumps, curves and jumps of a newly-designed bicycle motocross course. This event is sponsored by Murray, Ohio Manufacturing Co. of Brentwood, Tenn.

Marathon canoe and Kayak invitational July 17-18 Clinch River at the Oak Ridge Marina Fourteen separate U.S. Canoe Association-sanctioned events, sponsored by Oak Ridge Rowing Association. The races involve both international and national participants. international Basketball Aug. 5-7 Knoxville Civic coliseum A round-robin tournament consisting of teams from the People's Republic of China (fielding one of the tallest men to ever play basketball at 7-foot-5), Yugoslavia (which won the gold medal at the 1982 Olympics), Canada, and the united States will field an all-star team. nfl Exhibition came Aug. 14 University of Tennessee Neyland stadium The New England Patriots (with former vols Roland James and Stanley Morgan) will meet four-time Super Bowl champions, the Pittsburgh Steelers (with former vol Craig colquitt). U.S. National Team vs. USSR Swimming competition Aug. 26-28 University of Tennessee Aquatic Center The U.S. National Swimming Team will compete against the soviet union swim team in a nationally-televised dual swim meet. National Slo-Pitch Conference Championship Aug. 27-29 Bill Meyer Stadium This event, sanctioned by the National Slo-Pitch Conference, will feature 10 softball teams competing in a round-robin tournament.

THE 1982 WORLD'S FAIR

116 The 1982 world's Fair Official Guidebook

pca Cup Matches sept. 10-12 Holston Hills Country Club Nine club pros from the united States (winner of the last two pca Cup matches) will meet nine from Great Britain and Ireland. The format, similar to Ryder Cup play, features three four-ball matches and three foursomes, then finishes with nine singles matches.

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Factory

Prior to The 1982 world's Fair renovation, this old brick building stood forlornly on Clinch Avenue — its broken windows and run-down appearance indicating that it had, indeed, seen better days. Recently, it had been used as a warehouse of a Knoxville department store. Townspeople, however, still referred to it as "The Candy Factory," the name by which is was known when the Littlefield and Steere Candy Co. operated it in the 1920s. Now it has come to life once again. The Candy Factory, restored inside and out, has been transformed into a major attraction at the Fair...a building that includes restaurants and lounges. A feeling of comraderie will overtake visitors as they approach its terrace area and are engulfed in an

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mosphere of frontier days of Tennessee. Visitors might also like to relax and sip an exotic island drink at The Crow's Nest, a new section on the top floor where one can almost hear the ocean, surrounded by the romantic atmosphere of Hawaii. Entertainment is featured in all of the major restaurants. The old building will, no doubt, smile as children and adults enjoy watching some of the original candymaking machines in motion, visitors may purchase this candy at the information booth on the main floor. Mr. and Mrs. Arie Bos are coordinating this operation and several other concessions on site. They have participated in the Olympics, other international expositions and other world s fairs.

N Station

This beautiful old railway station on the northeast corner of The 1982 World's Fair site has been brought back to life and beckons visitors with its regal facade, ornate decor and stained glass windows. The L & N Station, renovated by Station Eighty-Two Ltd., is a gathering place during The 1982 world's Fair

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Italian street festival, imagine watching the antics of acrobats, mimes and an organ grinder while enjoying pasta and a glass of wine or beer under a colorful umbrella. The main floor houses yet another Italian restaurant/cafeteria, The Pasta Palace, where more complete meals are served, on the exposed brick walls within the building, local artists' work are displayed and offered for sale. European fast foods are featured in L'Express on the second floor. Renderings of express trains, jets, speedboats and rockets adorn the walls of this area. A large portion of the third floor offers a lavish buffet for large groups. It can also be booked for special occasions. The Expo Bar and Grill seats 100 and serves a limited menu of seafood and beef in the rustic at-

where hungry visitors can enjoy a salad, sandwich or one of Pierre Parker's famous French meals. After dining on or visiting the concourse level, visitors should proceed through this magnificient building to the mezzanine level where they'll enter a new world of electronic wizardry. Here, exciting computer games will provide fascination for hours. On the main level two more restaurants, Ruby Tuesday's and the L & N Fish Market, are open, indoor and outdoor dining are available.

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All fairs have a meeting center, a place that becomes a magnet for mirth and merrymaking. The 1982 world's Fair presents a guaranteed good time in its 700-seat, indoor-outdoor strohaus. Here, Bavarian bands from Europe, German waitresses, food from Munich, a special family-brewed German-style beer and the friendly spirit of the staff affords visitors a warm welcome. This "Cemuetlichkeit" spirit was brought over by hard-working people from the Oktoberfests of Munich, Stuttgart and Dusseldorf. Near the North Gate in its own Bavarian garden setting, this unique

European-style meats and cheeses, the 120-year-old building from knoxville's Sauerbratens, smoked Eisben, and historic past has been transformed some tasty American standards are into a place where visitors may enjoy a few moments or hours of fellowship available to please even the most demanding palate. and festivity. This building, that more than 100 While enjoying a cold Oktoberfestyears ago rang with the sounds of style mug of traditional beer — or a iron-forming hammers, now resounds lunch, dinner or sandwich — guests are welcome to enjoy the band music, to the Bavarian Bell Ringers' show, the mighty oom-pah Band tuba and the participate in the show, admire gala tunes of Oktoberfest. colorfully-costumed waiters and waitresss, and rest up before continuing their walking tour of the Fair site. Mouth-watering delicacies like the Bavarian sausage plate, the freshlydone rotisserie chicken, the cold The 1982 world's Fair Official Guidebook 119

Foods and Services

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Dieters be forewarned. The 1982 world's Fair food festival is equivalent to a visit to the world's largest restaurant. The total footage given over to food operators is more than 200,000 square feet, divided among more than 60 locations. Whether one's tastes run to a mu gu gai pan or souvlaki, or both, it will be served somewhere on the Fair site: Sunsphere Premier among the dining establishments at The 1982 world's Fair is an elegant gourmet restaurant situated within the glowing, golden globe of the 266-foot-high Sunsphere, the Fairs theme structure. The restaurant seats 400 guests and affords a spectacular panorama of the exciting activities taking place on the mile-long Fair site. An outdoor cafe graces the lower level lakeside plaza. L & N station The Ruby Tuesday's restaurant operates in an atmosphere resplendent of the railway. A specialty restaurant, The Fish Market, features fresh seafood delicacies. The nearby L & l\l Hotel, another turn-of-the-century monument to the railroad era, sits smack-dab in the middle of the Fair s Folklife Festival, inside, a restaurant serves up authentic Appalachian and southern specialties. Candy Factory The Candy Factory, a confectionery built in the 1920s, features a variety of dining areas throughout the building.

NORTH CAROLINA'S #1

There is an Italian terrace restaurant with a unique "make your own pasta" bar. An international buffet restaurant offers Polynesian and French Canadian menus. In addition, there is an "a la carte" restaurant and a Crow's Nest cocktail lounge that, like the Sunsphere, provides a commanding view of the entire Fair site. Strohaus This German beer hall, authentic in every way, features German "oom-pah" bands, friendly frauleins and staff in German costumes. Expect plenty of fun and such popular German foods as wiener schnitzel, sauerbraten, and knockwurst served with a mug of Stroh's beer. Elsewhere on site are snack bars and purveyors of fast food, included among these are Belgian waffles, stuffed potato skins and jambalaya. Other international delicacies will be served up by the chefs representing the many nations that will be taking part in the exposition. walk down a lane of the Fair and discover the special lure of southern barbecued ribs, New York-style bagels and lox, and New Orleans-style seafood. A little further along, catch the intermingled aromas of Filipino food, Mexican tacos, French pastries, and an assortment of other culinary treats. And then there's the muffin man. He's at Family FunFair with nut muffins and plain muffins, plus muffins covered with beef stew and other unusual toppings. And for a change of pace, there are plenty of hamburgers, hot dogs, chicken, and country ham and biscuits, too. Might just as well give up on a diet while at The 1982 world's Fair, it doesn't stand a chance.

YllMNEBABO 1982 27

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Emergency

Service Should the unexpected happen and someone is in need of emergency assistance, it's comforting to know that The 1982 world's Fair organizers have prepared for every emergency. Over on 11th Avenue are three Victorian houses that have been renovated to house support services. The Fairs infirmary, on the north end of the street, is open to treat minor injuries and illnesses. (Those with serious injuries and/or illness will be immediately transported to nearby hospitals). it is open through the Fair's normal operating hours and staffed with nurses and paramedics. This 10-bed infirmary will also provide dental and private physican referral for out-oftown visitors in need. Adjacent to the infirmary is The 1982 world's Fair fire station, open 24hours-a-day, seven-days-a-week. Housed in the station are two minipumpers and a staff of firefighters. Other emergency services found in this building include: a lost and found department, a lost child haven, bathroom facilities, a baby-changing facility (sponsored by Cerber Baby Foods), and a Chaplin's office. The reception area, medical treatment center, supervisor's office, and head nurse's office are in the third building of the complex. to provide quick reponse to emergency situations, 400 telephones have been placed on the Fair site for visitor s use. The number to call is: 971-HELP. in addition, 60 security people and maintenance personnel, equipped with two-way radios, are in constant circulation on site. They, as well as all merchandise vendors, have been briefed on procedure for providing emergency assistance. Two full-sized and mini-ambulances are also on call at the Fair site.

KnoxvUIe, Tennessee MAX - OcTobER

Produced by SHOWCASE PRODUCTIONS, INC.

EXHIBIT of FINE CRAFTS UNMATCHED IN QUALITY AND VARIETY OVER 60 CRAFTSPERSONS DAILY Exhibiting their original crafts and demonstrating their techniques. The 1982 CRAFTS FAIR welcomes you to the most unprecedented crafts event in the world, featuring authentic crafts rich in American culture and heritage. The 1982 CRAFTS FAIR is the place to find that unique gift for yourself or someone special that will long be cherished as a reflection of the dexterity and individual genius of the American Craftsperson. CRAFTS ON DISPLAY WILL INCLUDE POTTERY • SCULPTURE • STAINED GLASS • JEWELRY FIBER DESIGN • TEXTILES • WEAVING • MACRAME BATIK • LEATHERWORK • ENAMELING • PORCELAIN BLACKSMITHING • WOODWORKING • CARVING • TURNING NEW CRAFTSPERSONS ARRIVING DAILY!!! v.-i

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THE 1982 WORLD'S FAIR KNOX V1LL£. TENNESSEE The 1982 world's Fair Official Guidebook 121

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The Friendly Region... welcome to the Area

122 The 1982 world's Fair Official Guidebook

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Jt0^' Mm | w United Ameria American Bank has 18 city-wide banking centers...and one right inside the Worlds Fair. Our on-site branch is located in the Center for Lifestyle and Technology and offers such services as foreign currency exchange, travelers checks, wire transfers and telex messages. Come by and meet the people who serve the people of Knoxville 363 days a year, with innovative services, the most modern technology in banking today, and friendly financial advice. And take home a nice feeling about Knoxville, The Worlds Fair, and United American Bank.

UNITED AMERICAN BANK Member FDIC

Knoxville, the first capital of Tennessee as a territory and a state, was named for cen. Henry Knox, a secretary of war in the cabinet of President George Washington, it was founded by Cen. James white who built the first house in the area in 1786. Territorial Cov. William Blount's mansion, the first frame house built west of the Alleghenies, was erected in 1792 and still stands as a museum, it is only a stone's throw from the reconstruction of cen. White's Fort, also a visitor attraction. On the Tennessee River, Knoxville is the home of the university of Tennessee, Knoxville college, and the Tennessee valley Authority. It is also a hub of commerce, industry, medicine and transportation as well as the primary entry point for visitors to the Great smoky Mountains National Park. Oak Ridge, the home of the American Museum of Science and Energy and the world's first nuclear reactor, is only 20 miles from Knoxville. Knoxville is the first city in the southeastern united States to host a world exposition. The city population in 1979 was 181,534 and the metro population was 482,544. Altitude Downtown Knoxville, 936 feet above sea level. Area 77.6 square miles inside city limits, 528 square miles in Knox county. Climate The average yearly temperature is 59.7 degrees. January average is 40.6 degrees. July average is 78.2 degrees. Transportation Car rentals Avis Rent-A-Car (Airport) 970-2985; Thrifty Rent-A-Car (Airport) 970-2401; Budget (Airport) 970-2677; Hertz (Airport) 970-3010, (Hyatt) 523-6183; Holiday 521-6978; National (Airport) 970-2993; Dollar (Airport) 970-2777, Budget 524-8416.

Taxis Serving McChee Tyson Airport — Big Orange Cab, American cab, Fountain City Creenway Radio Cab, university Cab, college Cab, Service Cab, Knoxville Cab, Dixie Cab. Serving the Knoxville area — see the Yellow Pages of Knoxville telephone directory. Buses in-town: K-Trans, 637-3000. Out-oftown: Greyhound Bus Lines, 100 Magnolia Ave., 522-5141; Trailways Bus System, 315 Main Ave. S.W., 546-9330. Airlines McChee Tyson Municipal Airport is served by American, Delta, USAir, Republic, Scheduled Skyways, Tennessee and United Airlines with 47 arrivals/departures daily. The airport is 13 miles from downtown Knoxville, a 15-minute ride. Limousine service is available. Downtown island Home Airport Non-precision approach, 16-hour tower. Private aircraft only. BUS Tours Aaaaaaway we Co, Westown Mall, 693-8575; Autrey Bus Lines, 726 Sevier Ave., 573-9861, contact Linda Smith; Cray Lines of Knoxville, 5833 Clinton Highway, 688-6253; B & C Bus Lines, Maryville, 983-4563; Seymour Bus Lines, 992-3089; Knoxville Tours, 688-6232; Escorts Limited, 584-9535; Miller's Travel Agency, 691-2365. Major points of interest Armstrong-lockett House 2728 Kingston Pike, 637-3163 Historic house, built in 1834 near the Crescent Bend of the Tennessee River. Furnished with the Toms Collection of 18th century American and English furniture, plus decorative arts and an outstanding collection of English silver dating from 1640 to 1820. Hours: Tuesday-Saturday, 10 a.m.-4 p.m.; Sunday, 1-4 p.m. Admission: adults, s2: children 12 and younger, free; family, s 5. Group rates available. Beck Cultural Exchange Center, inc. 1927 Dandridge Ave., 524-8461 The center provides opportunities for historical, cultural and educational enrichment of minority and disadvantaged citizens. Hours: 10 a.m.-6 p.m., Tuesday-Saturday. Free admission. Blount Mansion 200 W. Hill Ave., 525-2375 Built in 1792. Home of William Blount, governor of the Territory of

the united States south of the Ohio River. Hours: Tuesday-Saturday, 9:30 a.m.-5 p.m.; Sunday, 2-5 p.m. Admission: adults, s2; children, 50 cents; children younger than 6 admitted free. Confederate Memorial Hall 3148 Kingston Pike, 522-2371 A 15-room antebellum mansion that served as Cen. Longstreet's headquarters during the siege of Knoxville in 1863. The house's artifacts, documents and furniture are of the period 1860-1865. Owned by the united Daughters of the Confederacy, Chapter No. 89. Hours: daily 1-4 p.m. Admission: adults, S1; children, 50 cents. Medical Museum 422 w. Cumberland Ave., 524-4676 Started in 1952 as a permanent memorial to former practitioners. An interesting collection of instruments, furniture, pictures and medical books dating from 1798. Hours: shown by special appointment only. Admission: free. Ramsey House Thorngrove Pike, 546-0745 Home built in 1797 for col. Francis Alexander Ramsey by the distinguished English architect, Thomas Hope. The first stone house in the territory, the Ramsey House is a National Historic Site. Hours: TuesdaySaturday, 10 a.m.-5 p.m. Admission: adults, S1; children (6-12), 25 cents; children younger than 6, free. Croups need to make special reservations. John Sevier Historic Site Neubert Springs Road off John Sevier Highway, 573-5508 Home of Tennessee's first governor. Hours: Monday-Saturday 10 a.m.-noon; Sunday, 2-5 p.m. Admission: adults, s1; children younger than 13,10 cents. Croups need to make special reservations. Special rates for groups of 12 or more. Speedwell Manor 2112 Manor Drive off U.S. 129 (Alcoa Highway) in Lakemore Hills, 557-2757 Historic home (circa 1830). Hours: Tuesday, Thursday, and Sunday, 1-5 p.m. croup tours available at other hours by special appointment. Admission: adults, s2; children younger than 12, free when accompanied by parent, croup rates available. Students' Museum and Akima Planetarium 516 Beaman St., Chilhowee Park, adjacent to the Knoxville zoo, 6371121

The 1982 world's Fair Official Guidebook 125

Your Host City

Knoxville A nature center with science and natural history exhibits and a planetarium for students of all ages. Hours: Monday-Saturday, 9 a.m.-5 p.m.; Sunday, 2-5 p.m. Admission: adults, 51; students, 50 cents. Group rates available. James white Fort East Hill Avenue near Knoxville Coliseum and Hyatt Regency, 525-6514. Gen. James White, Knoxville founder, built this home in 1786. A museum, blacksmith's shop, smokehouse and loomhouse have been added to preserve authentic artifacts. Hours: Monday-Saturday, 9:30 a.m.-5 p.m.; Sunday, 1-5 p.m. Admission: adults, S1; students, 50 cents. Croup rates available. The arts Knoxville symphony orchestra under the direction of maestro

Oak Ridge zoltan Rozsnyai, the Knoxville Symphony orchestra has a long and distinguished history, it is the host orchestra for The 1982 world's Fair, presenting many on-site pops concerts, assisting international participants with their programs and is part of the prestigious IBM Concert Series. Dulin Gallery of Art 3100 Kingston Pike, 525-6101 A collection of contemporary prints, drawings, paintings and Thorne Miniature Rooms. Hours: TuesdayFriday, noon-4 p.m.; Saturday and Sunday, 1-5 p.m. Admission: free. Frank H. McClung Museum Circle Park, university of Tennessee campus, 974-2144 A general and university museum with collections of anthropology, archaeology, fine arts, furnishings, science, history and natural history. Hours: Monday-Friday, 9 a.m.-5 p.m. Admission: Free.

Close to the Fair.... r

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'OUTLET CENTER I-275 to Baxter Ave. Mon.-Thu. & Sat. 10 am - 6 pm Fri. 10 am-9 pm Sun. 1 pm - 5 pm 126 The 1982 World's Fair Official Guidebook

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balloon Port Here's your chance for a magnificent view of the Great Smoky Mountains and the surrounding countryside. The serenity of a hot air balloon flight plus the beauty of a sunrise or sunset equals a memory that will last a lifetime. For Reservations Call: 938-7833 As a ballooning tradition, champagne is a part of every flight.

Clarence Brown Theatre Carousel Theatre Theatre ll All on the university of Tennessee campus. Many performances are by students. Nine shows are featured annually. The theaters operate the nationallyacclaimed Clarence Brown Co., which is presenting Gilbert and Sullivan's "The Mikado" in May, June and July, as part of The world Festival. Theatre ll often features productions directed by students majoring in theater. Ticket office for all theaters: 974-5161. Lamar house-Bijou Theatre 807 S. Cay St., 522-0832 A historic site that has become one of the area's leading performing arts centers. The programming includes nationally-known vocalists and musicians and community groups such as the Knoxville Civic Opera Co. and Knoxville Young people's Theatre. Laurel Theatre/Jubilee Center 1538 Laurel Ave., 523-7641 Offers a full season of music, dance and theater. Performances are given by The Playgroup (resident theater group), the Sidewalk Dance Theatre Croup and visiting companies. These two facilities also offer solo concerts and the Jubilee Music Festival in April, west Side Dinner Theatre 12801 Kingston Pike, 966-6731 This is a professional theater that offers 11 productions a year. Knoxville Area Theatre of the Deaf 139 woodlawn Ave., 577-3559 Offers monthly productions September through June with local actors performing plays, mime, and sign interpretation for music and dance. Knoxville Civic Auditorium and Coliseum 500 Church Ave. S.E., 524-2703 Features local and nationally-known entertainers and events. • Knoxville also has the following art-related organizations: Knoxville Arts Council, Knoxville Symphony Orchestra, Knoxville Youth orchestra, Knoxville Choral society, Knoxville Community Theatre. Emergency Numbers police 521-1200 Sheriff 521-2444 Fire 522-7101 Poison control center 971-3261 Universal Emergency Number 911

Less than a year after Pearl Harbor, the hills of Knoxville erupted in a frenzy of activity and were invaded by thousands of soldiers, scientists, workers and bureaucrats. As in the days of the Cold Rush, a city appeared almost overnight in the quiet East Tennessee countryside. And what a city it is. Oak Ridge could be the most important community of this century. During the war years, Oak Ridge was an armed camp. Fences and guards ringed the perimeter, no one got in or out without proper identification. Most of the 75,000 people working there knew only that they were engaged in "work of strategic importance to the war effort." Only the top layer of scientists and administrators knew that the work was the creation of the atomic bomb. The Oak Ridgers learned the nature of the project along with the rest of the nation when the bomb was used to end world war ll. By 1949, the newly-formed Atomic Energy commission had taken over adminstration of the American Nuclear Project from the Army.

Oak Ridge today has a population of about 30,000 and remains a major center of the nuclear industry, it is also the heart of a popular tourist area, boasting both historical sites and natural beauty. Highlights include the American Museum of Science and Energy, the WWII vintage

Oak Ridge National Laboratories Graphite Reactor, a national historic site, and the university of Tennessee Arboretum. TVA's Melton Hill Dam and Norris Dam, with their recreational lakes, are also nearby. The Oak Ridge area has many fine motels and campgrounds.

YOURE NOT FAR AWAY FROM BEING TOTALLY REMOVED.

£ Greenville in the foothills of the Great Smoky Mountains is Greenville, Tenn., home of the 17th president of the United States. Greenville is in upper East Tennessee, about 70 miles north of Knoxville, 30 miles from the Tri-Cities and approximately 250 miles from the state capital of Nashville. From the 300-acre tract measured off in 1783, the city of Greenville has grown into a town of 9.8 square miles with more than 15,000 residents in the area. Creenvillians invite visitors to the fine historic points of interest that are throughout the area, including the home of President Andrew Johnson and Davy Crockett's birthplace, 12 miles east.

m Phutograpb . by Morgan With all the colorful excitement of the World's Fair, it may be hard to imagine that you're so near the exquisite quiet of windrushing through pines along the crest of the highest mountains in the East. « This is a majestic place, a place of mountain music and symphonies, a place of the Cherokees, of deep history and tumbling waterfalls, of rugged beauty and sleepy inns. W Come on over! We're less than two hours away. For information about our places to stay and see, call 704-227-7184. You're too close to miss a part of the world you may never forget. WESTERN NORTH CAROLINA you'll love the view.

The 1982 world's Fair Official Guidebook 127

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From beautiful clothes to a new pair of hose, from pans and pots to great eating spots, from manicuring nails to big seasonal sales. We're services and smiles and so much more. And we're right across the street from the fair. Come on over and see Southern hospitality Miller's style.

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There are several excellent lock and hardware manufacturers in the United States. The management of the J 982 World's Fair could Rhave picked any of them for the door control products in administrative and exhibit areas... locksets, door closers and exit devices. They chose Yale. Why Yale? Because the Yale line offers dependable performance from a full line of hardware products. And advanced engineering. And high style design. And ease of installation. There was one other reason. The 1982 World's Fairlike all World's Fairs-is a look at tomorrow. What better name on the doors to tomorrow than the name that has meant security in locks for so many years? Yale. Yale Security Products Division

Tennessee is soaring mountain heights and rich river bottomlands...rustic log cabins and modern, vibrant cities...unspoiled countryside and championship golf courses...quiet streams, wild mountain rivers and vast lakes for boating, fishing and skiing. Tennessee is a place where Civil war battlefields stand within sight of the skyscraping towers of modern hotels...where gracious antebellum plantation homes still welcome visitors...and log cabins and stockaded forts built by Tennessee's first settlers stand in the shadow of modern cities like Nashville and Knoxville. it is a place where stern-wheel riverboats still carry passengers on the Mississippi River...where history comes alive at Andrew Jackson's Hermitage in Nashville, Davy Crockett's birthplace in Limestone and the famous railroad engineer Casey Jones' home at Jackson. And wherever visitors go, Tennessee's famous music is everywhere...from the folk ballads of the Appalachian Mountains to bluegrass, the Grand Ole opry, Elvis and the Beale Street blues. What the movies are to Hollywood and automobiles are to Detroit, music is to Nashville where the famous Grand Ole Opry has entertained millions of country music fans every weekend for more than half a century. Today, the Opry originates from one of the most modern broadcast facilities in the world — the focal point of opryland U.S.A., a theme park dedicated to all kinds of American music, in addition to 12 continuouslyrunning musical productions featuring more than 400 performers, Opryland includes exciting rides, specialty shops, restaurants and landscaped gardens. But Tennessee's music reaches far beyond Nashville, some of the most serious pickin' in the world takes place among residents of the eastern mountains, in the spring and summer, fiddling festivals are as common here as the blooming mountain laurel and dogwood. Nor is Tennessee music confined to the country variety. Ever since W.C. Handy first pushed his blues through a horn in Pee wee's saloon on Beale Steet, Memphis has had soul. Handy's blues can still be heard on Beale Street. it was also in Memphis that a young

man named Elvis Presley walked into a recording studio in 1953 and paid s4 to make a recording for his mother. Today, Presley's Memphis mansion, Craceland, and its adjacent Meditation Garden have become a shrine for his millions of fans from all over the world. A visit to The Hermitage, Andrew Jackson's home in Nashville, tells the story of the glorious era when "Old Hickory" and his Tennessee volunteers fought and won the Battle of New Orleans during the War of 1812. This decisive victory launched Jackson's rise in national politics to become the seventh president of the united States. At Columbia, 50 miles south of Nashville, is the home of James K. Polk who was president while the Tennessee volunteers were again making a name for themselves, this time in the Mexican war. And at creeneville in East Tennessee, stands the home and shop of Andrew Johnson, the self-educated tailor who became the 17th president of the united States following the assassination of Abraham Lincoln. One of Tennessee's best-known folk heroes was the famous railroad engineer Casey Jones whose fatal collision with a freight train in 1900 was the subject of a popular ballad. His home at Jackson is now a museum filled with all kinds of railroad artifacts and many of Casey's personal possessions. The cornerstone of the Atomic Age was laid in Tennessee with the building of the world's first uranium purifying plant at Oak Ridge. Today, millions of people annually visit the nation's first Graphite Nuclear Reactor, now a National Historic Landmark, as well as the American Museum of Science and Energy. As the gateway to the Great Smoky Mountains National Park, the Knoxville area offers some of the most spectacular scenery in the united States. At the northern edge of the Smokies is the resort city of catlinburg with scores of fine hotels and restaurants and many outstanding attractions, including a ski lodge offering yearround skiing — snow in the winter and an Astro-Turf artificial surface the rest of the year. in the southeastern corner of the state, Chattanooga sprawls in the famous Moccasin Bend of the Tennessee River at the foot of Lookout

Mountain. The mountain dominates the city skyline from almost any vantage point and is the home of several of Tennessee's most popular attractions. These include the beautiful Rock City Gardens perched on the bluffs overlooking Chattanooga valley, the spectacular 145foot high Ruby Falls deep within a cavern inside the mountain and the incredible incline Railway which carries passengers up a grade of more than 70 percent on its way to the top of the mountain. Chattanooga's many other attractions include the Chattanooga Choo Choo and the huge Chickamauga-Chattanooga National Military Park. This, the nation's oldest, largest and most visited national military park, commemorates the Civil war battles of Chickamauga, Chattanooga, Lookout Mountain and Missionary Ridge. The park is one of four Civil war battlefields preserved in Tennessee. The others may be found

L BOARDWALK

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Every visitor to the Boardwalk is a winner this year! For a complete list of prizes and gifts that include: SEVEN DAY CARIBBEAN CRUISES Turn to center spread ad in this publication.

The 1982 World's Fair Official Guidebook 131

Surrounding Areas

Beautiful Tennessee at Fort Donelson near Clarksville, Stones River at Murfreesboro and Shiloh in southwestern Tennessee. Northwest of Chattanooga is the quaint little town of Lynchburg (Pop. 361) known world-wide as the home of the Jack Daniels Distillery. As the first distillery registered by the united States government in 1866, it is now a National Historic Site. Guided tours

take visitors on a delightful trip through "the hollow" which, like the town of Lynchburg, has changed little since the days when Mister jack personally supervised the production of that unique beverage called Tennessee Sour Mash Whiskey. Along the entire length of the oncewild Tennessee River, the Tennessee valley Authority has constructed the most extensive series of dams in the United States, creating what have come to be called "The Great Lakes of the South." in the central portion of the state, the U.S. Army corps of Engineers has developed another series of beautiful lakes along the Cumberland and Stones rivers. Tennessee's 29 major lakes and 19,000 miles of steams, have created a recreational paradise and an anglers delight. Five world-record fish have been taken from Tennessee's waters. And the vast lakes are home to more than 182,000 boats, including hun-

dreds of houseboats available for rent. A network of 51 state parks have been developed around Tennessee lakes and scenic beauty. Among them are eight full-scale resort parks complete with modern hotels and restaurants, cabin areas and campsites. These state parks range from the earthquake-born wilds of Reelfoot Lake in the northwestern corner of the state to the rhododendroncovered beauty of Roan Mountain State Park in the northeast. In-between are such natural wonders as the highest waterfall in the eastern united States at Fall Creek Falls, one of the world's largest pecan trees at Natchez Trace, and the archeological remains of the ancient Chucalissa Indian village at T.O. Fuller State Park. For more information on Tennessee, contact the Tennessee Department of Tourist Development, P.O. box 23170, Nashville, Term. 37202.

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The premier resort village of for a world's fair is working in conCatlinburg, like the Great Smoky junction with neighboring resort Mountains which surround it, is evercommunities (the Catlinburg/Pigeon changing. Forge area) to provide acThis is a village of four spectacular commodations for Fair visitors. seasons, each with its own distinctive Situated within easy commuting character and vibrancy, it is this distance of Knoxville, the resort can uniqueness that brings people back to handle 40,000 overnight guests. Catlinburg each year. There is always There are any number of reasons some new discovery to be made, a for visiting this lovely mountain new excitement to be experienced. village. Beginning with the Catlinburg, which has gained the magnificient scenery. Mile-high Mount distinction of being the host town to Leconte serves as an awesome the Great Smoky Mountains, annually backdrop, while dozens of clear welcomes some 9 million visitors. A crystal streams crisscross the town. new chapter is being written this year Another element of Catlinburg's in catlinburg's tourist industry. For appeal is the Appalachian heritage the first time in history, the host city that lives in the featured arts and crafts of the area. Maintaining its ties to the past, Catlinburg has become a center for the cultivation of the cultural heritage of the Smokies. Each spring, summer and fall, thousands flock to Catlinburg when the work of hundreds of craftspeople is

136 The 1982 world's Fair Official Guidebook

showcased in annual craft fairs. Shopping and browsing are among the many activities to be enjoyed by Catlinburg visitors. More than 300 shops and boutiques featuring a wide variety of goods are located throughout the village, many worth visiting for the sheer attractiveness of the design. Recreation is a key word in the area. The Great Smoky Mountains offer excellent backpacking, hiking, horseback riding, sightseeing, fishing and many other activities. Golfers will not be disappointed by the exquisite backdrop provided by the Smokies as they play the championship course of Catlinburg country Club. Tennis courts, indoor ice skating, and other sport complexes offer the best in modern facilities. Winter tourists can enjoy the exhilaration and thrills of downhill skiing on its six slopes. All have modern snowing equipment to ensure skiing excellence. Four-season-fun abounds only 35 minutes from Knoxville. Catlinburg â&#x20AC;&#x201D; a place for all seasons.

When Maj. Eldad Cicero camp left his union Army post after the Civil war and moved to Knoxville to build his showplace home, energy wasn't a burning issue. But today, Camp's Creystone Mansion, now the home of WATE-TV 6, may be Knoxville's most unique symbol of energy. Completed using granite from Camp's own quarry, and double innerwalls of brick, creystone remains today a solid structure that helps to heat itself in the winter and cool itself in the summer. Creystone was purchased in 1962 by Nationwide Insurance Corp. It was an oustanding example of the trend toward refurbishing old, solid structures rather than using more energy and money to build new ones. And there's the added bonus to WATE-TV employees of working in a building of beauty and master craftsmanship. creystone is listed in the National Register of Historic Sites. Drive by Creystone at 1306 Broadway. It may be one of the most unique symbols of energy visitors will ever see.

Clinton The hospitality and flavor of East Tennessee awaits The 1982 world's Fair visitors in some of the area's smaller towns. Just 17 miles from Knoxville on the Clinch River stands the historic community of Clinton. Founded in 1801, Clinton was once a prosperous coal mining town. During the 1930s, the community benefitted from the construction of nearby Norris Dam, the first of the great tva projects, and later from the nuclear project of Oak Ridge. Today, Clinton is primarily known for the many recreational areas nearby. The town boasts all types of accommodations for travelers, ranging from luxury motels to private homes willing to take in visitors. The community also plans a shuttle bus to and from The 1982 world's Fair's gates. Travelers seeking accommodations in the Clinton area will find an information booth at I-75 and State Highway 61 (Exit 1220).

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STANDARD KNITTING MILLS, INC. (A STANWOOD CO.) P.O. BOX 360 KNOXVILLE, TN 37901 1-800-251-9730 The 1982 world's Fair Official Guidebook 137

Surrounding Areas

North Carolina Cirevstone. if visitors look to the east while visiting The 1982 world's Fair, they are likely to see North Carolina. It's out there in the distance. Those highest peaks of the Great Smokies are in North Carolina. But for those who can't immediately visit the state, North Carolina is at the Fair, occupying 1,500 square feet in the Lifestyle and Technology Center, the North Carolina exhibit, entitled "Variety vacationland," is a presentation that introduces the advantages of living and vacationing in the Tar Heel state. Part of the North Carolina exhibit is devoted to displays of the attractions and scenic beauty of this state. These include historic Kitty Hawk, site of the Wright Brothers' first airplane flight and near the spot where the first English settlement in the New world was established nearly 400 years ago on Roanoke island. There are also the glorious North Carolina mountains, including Grandfather Mountain in Linville, with their soaring elevations. Also, in nearby Asheville, you can see Biltmore House, the world's largest private residence. Another section of the exhibit is given over to audiovisual presentations on wildlife, industrial development, attractions, gardens and nature centers. Augmenting these fascinating glimpses of North Carolina is the new state travel film. to introduce visitors to North Carolinian lifestyle, there are demonstrations by craftsmen and entertainers from all over the state. Participating in this potpourri of fun are famous North Carolina athletes, celebrities and personalities who will appear throughout the duration of the state's exhibit at the fair. A quick check of the Fair's daily schedule of events will identify the celebrity or talent featured.

North Carolina is divided into 100 counties. Each will be featured for a day during the Fair. Only a short drive from The 1982 world's Fair lodging in Knoxville are some of the finest Whitewater rafting and canoeing rivers in the Southeast: the French Broad, the Nantahala, the Pigeon and the Nolichucky. The Nantahala Outdoor Center on U.S. Highway 19 (at the point where the Appalachian Trail crosses the Nantahala River) offers guided raft tours down the river. Reservations should be made for weekend trips. The Cherokees called it the "Taykeyostee", meaning "where the waters race". The French Broad River with Class III and IV rapids cuts a historic route through Southern Appa(achia in western North Carolina. Carolina wilderness Adventures, inc., of Hot Springs, N.C., runs fullday raft trips down this exciting river, also an hour and a half driving time from the Fair. Rafters meet at 9:30 a.m. in Hot Springs, or can take a bus which will leave each Monday, Wednesday and Saturday from Knoxville. Carolina wilderness Adventures also runs raft trips on the Nolichucky and Pigeon rivers and offers canoe rentals and clinics, and rockclimbing. For all the facts about these exciting trips for the whole family, contact: Carolina Wilderness Adventures inc., P.O. Box 488, Hot Springs, N.C. 29743, 704/622-3535 and Nantahala Outdoor center, Star Route Box 68, Bryson City, N.C. 28713, 704/488-2175.

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And The Fun. The World's Fair Commemorative Medallion captures the beauty, drama, and excitement of the 1982 World's Fair — so you can recall all the fun of the Fair every time you look at it. The face of the medallion displays the World's Fair flame. The Sunsphere, the focal point of the Fair, is featured on the reverse side against a background of fireworks. Struck in antique bronze, silver, or gold, the 1982 World's Fair Commemorative Medallion is available in a wide range of sizes and prices. Display it, wear it as a pendant, treasure it. Your World's Fair Commemorative Medallion. A beautiful investment, a one-of-a-kind souvenir of a once-in-alifetime experience. Allen Metals Mint Inc. P.O. Box G Oak Ridge, TN 37830

The Official 1982 World's Fair Commemorative Medallion 138 The 1982 World's Fair Official Guidebook

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Take Home

Please send: Item I'/sin. Antique Bronze Medallion 216 in Antique Bronze Medallion loz. .999 Fine Silver Medallion ■4 oz. .999 Fine Silver Medallion '4 oz. .999 Fine Gold Medallion 13mm 14-kt Gold Medallion

Cost Each Quantity Cost S 6.50 S S 10.00 S S 30.00 S $ 20.00 $ $550.00 S 5 25.00 $

Signature (Please print clearly) Name Address City State Zip For further information on medallion jewelry accessories, please contact; Southern Coin Jewelers P.O. Box 245 Rutledge, TN 37861

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Greystone Mansion, long a Knoxville landmark, has a history all its own. Today, Greystone is making history as the home of WATE Television. From its walls come the voices of millions, the cries of every nation under the sun. The drama of the theatre, the laughter of the stage, the declarations of governments and the inaugurations of kings. Greystone is the broadcast communications center for ABC Network Programming, ABC World News Tonight, the TV-6 Eyewitness News Team, weather and sports.

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KNOXVILLE AREA GULFDEALERS • 1. BEARDEN GULF 4631 Kingston Pike 508-9185 2. BOB HUMAN 5013 Chapman Highway 573-0541 3. CAMPUS GULF 2010 Cumberland Ave. 522-9417 • 4. CLINTON HIGHWAY GULF 1-640 & Clinton Highway 668-9506 5. COLEMAN'S GULF 4816 North Broadway 688-0671 6. DANIEL S GULF 3039 Magnolia Ave. 524-9441 7 FLOYD'S GULF 2017 Chapman Highway 577-9333 8. HARRELL'S GULF Chapman Highway 577-8842 9. HUMAN GULF 3309 Western Ave. 523-2072 10. JERRY BROTHERTON'S GULF Oak Ridge Pike & Tulane Oak Ridge, IN. 482-129 f 11. JIMMY'S GULF Clinton Highway Powell, m 945-8950 12. JOHNNY'S GULF 1704 North Broadway 521-1971 13. KELLY'S GULF 6th & Gillespie 523-5913 14. KERR'S GULF 4513 Asheville Highway 522-9388 15. LOVELL ROAD GULF 1-40 & Lovell Rd. 966-7440 16. LYON'S VIEW GULF 4515 Kingston Pike 584-1222 17. MANIS GULF 1-40 & Asheville Highway 522-9171 18. MONTGOMERY'S GULF 618 Main St. 522-8621 19. MONTGOMERY'S GULF 615 Sevier Ave. 579-0567 20. REESE'S GULF 5th & Gay 525-5063 21. ROGER S GULF 100 Broadway 522-9315 22. SOLWAY HARDWARE RFD 17. Solway Highway 483-1372 23. SOUTHGATE GULF 2824 Alcoa Highway 577-9294 24. WASHINGTON PIKE GULF 2824 Washington Pike 522-7120 25. WEATHERFORD'S GULF Clinton Hwy. & Beaver Creek Powell. TN. <ia7-QQ'V1 26. WEST TOWN GULF 7827 Kingston Pike 693-9777

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in the mid-l800s, George Washington vanderbilt, grandson of the "Commodore," Cornelius vanderbilt, began plans on what is today one of the loveliest attractions in North Carolina — Biltmore House at Asheville, 100 miles east of Knoxville. Two of America's most renowned designers were called in to help with this mammoth project. Richard Morris Hunt, architect, chose to style this home on a 16th century chateau. Frederick Law Olmstead was commissioned to lay out the gardens and parks surrounding the house. Not only was Biltmore House an exquisite creation, but the original 125,000 acres became a productive enterprise under the guiding hand of Olmstead. This included operation of farm, forestry and landscape departments. Upon the death of George Vanderbilt in 1914, a large portion of the estate was deeded to the U.S. Government, other sections were later developed into the town of Biltmore Forest and a tract of land was sold to the Blue Ridge Parkway. in 1930, Biltmore House and its gardens were opened to the public.

Today visitors to Biltmore House are presented not only with the beauty of the rolling Carolina mountains, but with a perfectly-preserved showcase of a lifestyle and an era that is the epitome of American grace and style. Many of the furnishings in the more than 200 rooms are the originals first purchased by vanderbilt.

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Wood energy and mindpower— the creative energy of its faculty, administrators, staff, students, alumni and friends. One such creative idea is the use of a renewable resource—wood—to fuel the campus heating system. Bold innovation is also reflected in Maryville College's new curriculum which emphasizes international, interdisciplinary and ethical decision-making study. And don't forget Maryville's special major to train sign language interpreters for deaf and hearing impaired persons. Coupled with bold innovation is Maryville's noble tradition of providing a quality liberal arts education in a Christian environment for over 163 years. To see our wood energy and mindpower at work, visit our campus while in east Tennessee. Or call or write: Office of Admissions/Mary ville College/Maryville, TN 37801/(615) 982-6412. (TlaryvilleCollGgG blending noble tradition

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7> Located 35 miles west of Asheville, North Carolina. Maggie Valley Country Club Two hours from the World's Fair in Knoxville. a spectacular European estate invites your sense of discovery and imagination. ^'Completed in 1895. Biltmore House took a thousand men five years to build. Its rooms are filled with art treasures gathered by George Vanderbilt in his trips abroad. Downstairs, you can explore the kitchens, servants' quarters, and recreational areas of the world's largest private home. « Acres of gardens will be in bloom during World's Fair months. And at Deerpark. you can enjoy an unhurried lunch along the edge of a garden courtyard. #•' Put two extraordinary destinations together. There's only one of each, anywhere in the world. BILTMORE HOUSE & GARDENS ASHEVILLE. NORTH CAROLINA

142 The 1982 world's Fair Official Guidebook

"Interval Ownership"...A Week For A Lifetime...Full Price $2100 There's something exciting happening at the Maggie Valley Country Club, western North Carolina's premier golf resort. Another Peppertree Resort is sprouting. Snuggled in the beautiful gateway valley leading to the Great Smokies, Maggie Valley lets you enjoy Feppertree's four seasons of fun in your own Peppertree Vacation Villa. There's golf, tennis, skiing, white water rafting, horseback riding and nearby lakes for your leisure. Clean, cool, crisp mountain air is yours year round. What better opportunity could there be for you and your family to become a PEPPERTREE property owner than

there is today. Imagine a chance to purchase an affordable Peppertree Vacation Villa week for a Lifetime Price...from $2100. ..."It's About Time" PEPPERTREE RESORT VILLAS CALL TOLL FREE DM NORTH CAROLINA 1-800-672-4795 EAST COAST 1-800-334^1702

FREE INFORMATION PACKAGE If you would like further information on any of our Peppertree Resorts, please check your preference and mail today. Maggie Valley, N.C. a Great Smokies Hilton, Asheville, N.C. a Atlantic Beach, N.C. D Kill Devil Hills, N.C. n Name Address City State Zip Phone MAIL TO; Peppertree Villas, Drawer M, Kill Devil Hills, NC 27948

Surrounding Areas

The Great Smoky Mountains When Knoxville first entertained the notion in 1974 of hosting a world's fair, one factor that weighed heavily on the positive side was the proximity of Great Smoky Mountains National Park. When one considers that the park's annual visitor attendance is 9 million, the possiblity of attaining the projected 11 million visitors to the Fair becomes a reasonable certainty. Today's visitor to Great smoky Mountains National Park can partake of scenery that has been eons in the making. in early spring, the area is filled with thousands of visitors who arrive to watch nature's coming-out party. Millions of gloriously-colored wildflowers carpet the Smokies, drawing nature-lovers like worshippers to a shrine. Adding to the festivities is the opening of trout season in April and May. in fall, the forests burst into vibrant hues of red and gold and the camera buffs appear. Attendance is usually greatest the last two weeks in October when the colors peak. The civilizations and cultures that once flourished in the mountains have been preserved for the enlightenment of all. At five historic districts throughout the park, visitors are presented with a number of historic buildings and artifacts that comprise the largest collection of this type of pioneer architecture in America still standing. These structures, found in Cades Cove, Roaring Fork, Oconaluftee, Noah "Bud Ogle" ("Junglebrook") and Cataloochee, are protected by law. when winter arrives in the Smokies, the cycle is completed and a different beauty holds dominance. An ice-blue sky stretches across the miles of dark trunked trees, frozen walkways and icicle curtains. Summer's activities are in no way suspended by winter's onslaught, and sporting enthusiasts are presented with a whole new gamut of challenges. Sledding, skiing, snowshoeing and hiking take their place alongside camping for the extremely hardy. Ail these ingredients add up to make the 512,000 acres of Great smoky Mountains National Park, America's most-visited national park. it was the Cherokee Indians who first named it "The land of the Great smoke." They considered it a place of magical mystery. The magic is still there for the discovering.

144 The 1982 world's Fair Official Guidebook

The 1982 world's Fair Official Guidebook 145

You Will Definitely Receive Two or More of the Following Gifts! After a courteous tour of the Boardwalk you will receive at least two or more of the gifts outlined below as well as an introduction to the beautiful facilities of the Boardwalk. Located atop the beautiful Cumberland Plateau, the Boardwalk overlooks the sparkling waters of Lake Holiday. We offer all the amenities expected from a fine resort—exciting sports facilities, comfortably appointed villas overlooking the lake, exquisite dining, and miles of beautiful scenery. With a mild, comfortable climate, the Boardwalk features four seasons of exciting vacation activity.

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We Offer You The World For Less! And with our membership in Resort Condominiums International, your vacation at the Boardwalk can turn into an endless dream vacation with worldwide exchange privileges. From our picturesque mountain setting to vacation opportunities worldwide, the Boardwalk's Time Sharing Plan makes everyone a winner! See details below on how you qualify for gifts and a chance to register for the Grand Prizes.

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Kawasakis Experience the thrill of your very own Kawasaki motorcycle!

QlCariilval Cruise Lilies Travel The "Fun Ships" Arrangements ty Carnivale Festivale Crossville Travel Co. a* j- ^ t ■ i 615/484-2566 Marcli Qras Tropicale Ships of Panamanian and Libonan registry

World-Wide Vacations Get away from it all at resorts World-Wide

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1982 Custom Van Travel the world in your new custom van Similar to illustration

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MANY, MANY more exciting prizes to be announced! MEMBER-RCI

To Enter Here's All You Do! Stop by our Welcome Center for free refreshments and get your coupon entitling you to a lour of the facilities and two or more of the following gifts.* •A $100.00 Cashiers Check payable to you from our bank. •A beautiful, 57-faceted, fully cut and polished Diamond, set in an elegant 14 Karat Gold pendant • A Fun Holiday For Two at one of the following resort areas: Miami Beach, Las Vegas, Orlando, or Atlantic City (transportation & meals not included). • A $500.00 Savings Bond issued by the U.S. government. •A G.E. Microwave Oven. •Family size portable television with UHFA'HF, 100% Solid State Chassis. AND: the opportunity to register for Grand Prizes to be given away in our Drawing!* Your chances to win are incredible In this regionalized contest. Be sure to look for our Blimp at our Welcome Center located approximately halfway between Knoxville & Nashville, just off 1-40 in Crossville at Interchanae 317. Open everyday.

m Exit 317

From Nashville

From Knoxville

Welcome Center

Look for our blimp at our Crossville Welcome Center

BOARDWALK I C P.O. Box 747 Crossville, Tenn. 38555 (615) 484-3539 •(Due to supply the Boardwalk reserves the right to substitute gifts of equal or greater value or actual cash value.) Participants are eligible to qualify for only one of the Boardwalk s promotional programs per year. Boardwalk employees and immediate family members are not eligible to participate. No purchase necessary. Void where prohibited by law.

Surrounding Areas

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Reach out and touch tomorrow. Visit the Gas Energy Pavilion at the 1982 World's Fair on Energy in Knoxville, Tennessee.

Learn about America's largest domestically produced fuel and our most important energy for homes, industry and agriculture.

Come to the Fair and discover why gas, America's most efficient energy system, is the bright spot in our energy future.

DISCOVER GAS AT

THE WORLD'S

FAIR.

Crossville, Tenn., high atop the Cumberland Plateau, has become one of the leading resort areas of the Southeast. Some of the reasons for the allurement to the Cumberland Mountains are obvious. The 2,000- to 3,000-foot elevations create a pleasant Here at the Fair you can test your climate with snow in the winter for skill at discovering gas; learn more skiing, and comfortably-cool temabout the challenge of finding and peratures in summer, with four very producing our number one energy. distinct seasons. The mountain is also the largest timbered plateau in America. Visit the Gas Energy Many resort areas adorn the mountain, including the Boardwalk on Pavilion. the Lake. The Boardwalk is a private (It's the blue-and-silver pyramid timeshare resort just outside the city next to the U.S. Pavilion.) limits featuring a bass-filled, 275-acre Bring the kids and come visit the lake with other game fish including Gas Energy Pavilion while you're here at bream, crappier and catfish. the Fair. The Boardwalk is next to CumThroughout the day there will be an berland County Playhouse, which offers five major performances each exciting, educational, "hands-on" year. More than 50,000 people anshow starring our country's largest nually attend this nationally-acclaimed energy source. Million-mile gas pipeline network. You'll learn how this clean fuel is transported through a million-mile pipeline network directly from well to SHOW US VOUR user, without refining or manufacturing. You'll also discover how gas, which WORLD'S FAIR PROGRAM is almost pure methane, can be AND RECEIVE derived from a variety of sources—the gasification of coal; even plant, gar5 FR€€ TOKENS bage and mineral wastes. Qt See you at the Gas Energy Pavilion. Stop in and see us today! L€ISUR€ TIM€ GRMCLRND 2 Locations SOUTH 7220 Chapman Hujy. (Scttueen Burger King and K-Mort) On the ujov to the Smokies — 5 Tokens for $1.00 Cvery Doy—

Meet Daphne the Dinosaur, star of "GasWorks: Pipeline to the Future." Shows throughout the day in front of the Gas Energy Pavilion.

UJCST 8807 Kingston Pike - Ten Mile Center (Betaieen LUolker Springs and Cedar Bluff Rood) (Next to Duff's)

theater. Approximately 10 miles away is the 80,000-acre Cumberland Wildlife Management Area and wildlife Reserve, offering planned hunts, fishing, hiking and canoeing. Approximately eight miles from the Boardwalk is Crossville s IHRAsanctioned Winston Cup Dragstrip. This raceway attracts an estimated 90,000 spectators annually. Fall Creek Falls, one of the largest waterfalls in the united States, is approximately 30 minutes away.

GATLINBURG GREATS BURNING BUSH RESTAURANT at the Park entrance Whether you choose the Bountiful Breakfast for which the Burning Bush is famous or the elegance of the evening meal... this will be the highlight of your visit to Gatlinburg. Reservations 436-4669 Knoxville 523-0759 •sr. t IW.SK STUIC I !

PIONEER INN RESTAURANT on the Little Pigeon River A step backward into the gracious, unhurried past where hearty food, the maddening aroma of home cooking and warm rustic surroundings all add up to a satisfying "Ah, this is the life!" Reservations 436-7592

FIV€ - FR€€ - TOKCNS AMERICAN GAS ASSOCIATION c 1982 Gas: The future belongs to the efficient. 148 The 1982 world's Fair Official Guidebook

Gas Energy Pavilion. Next to the U.S. Pavilion at the center of the Fair. The 1982 world's Fair Official Guidebook 149

Surrounding Areas

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The romance of riverboatin' arrives at The 1982 world's Fair through bb Riverboats. Two riverboats, the Becky Thatcher and Good Ship Lollipop, feature hourly sight-seeing cruises up the majestic Tennessee River. On these trips, passengers can gaze leisurely at the rivers ever-changing scenery and imagine pioneer days while cruising past the rolling foothills of the Smoky Mountains. On each cruise, the ship's captain entertains passengers with live, historical commentary of early life on the river. Rousing river tunes born from different areas of the country, such as Dixieland, blues, ragtime and calliope tapes, fill the decks. in the great New Orleans tradition, the riverboat dock features a courtyard-style canopied cafe, complete with a seafood and shellfish bar and full beverage service. Fresh oysters, clams, shrimps, Alaskan crab legs, Florida stone crab and snow crab are brought in fresh daily. The riverboats are moored at the south border of the Fair directly across from the Family FunFair. Sharing the south shore with the riverboats is the floating Tennessee Valley Authority energy exhibit. The riverboats will present cruises every day from 11 a.m. on. Admission is s4.50 per adult and s5.50 per child (411 years old); children 3 and younger ride free.

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Nice Place Knoxville, host city of the Fair, is the 11th most desireable place to live in the entire nation, according to Rand McNally's Places Rated Almanac. The book ranks each of the nation s 227 metropolitan areas based on climate and terrain, education, transportation, housing, health care, crime, economic factors, recreation and cultural opportunities.

Appalachia On Highway 61 (U.S. 441) outside Norris, Tenn., is the Museum of Appalachia. in 1965, John Rice irwin opened this museum in two restored log cabins filled to overflowing with his lifelong collection of Appalachian antiques. This fabulous array of items is listed in the Official Tennessee Blue Book as "the most authentic and complete replica of pioneer Appalachian life in the world." The museum has grown by leaps and bounds since those early beginnings. It now contains some 90,000 relics and includes complete and detailed mountain-style farm homesteads which cover the 80-acre complex. Visitors to the museum will see an accurate reproduction of Appalachian pioneer life. Visitors may view the museum year-round from 9 a.m. to 5 p.m.

.for the great Outdoors Camel welcomes you to the 1982 World's Fair. Since 1916 we've been a part of what makes Knoxville great. We pride ourselves in making the best and we believe our tents and goosedown outerwear are among the finest to be found anywhere. We hope that you'll find lime to visit one of our Factory Outlet stores during your stay in town. . . you'll be glad you did.

Camel products may be purchased at these locations: Camel Factory Outlet 10 miles south of Henley St bridge on Chapman Highway Camel Factory Outlet Outlets LTD. Mall 1-40 at Lovell Rd.

THE 1982 WORLD'S FAIR,

150 The 1982 world's Fair Official Guidebook

The 1982 world's Fair Official Guidebook 151

Surrounding Areas

Appalachia

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Appalachia is not only the subject of numerous articles, books, federal studies, media presentations, university theses, historical documents and corporate researches; it is also a major theme being showcased at The 1982 world's Fair. The Fair's Folklife Festival, which is wholly devoted to the discovery of the Appalachian experience through its arts, crafts, music and lifestyle. Southern Appalachia includes West Virginia, Virginia, south Carolina, North Carolina, parts of Maryland, Tennessee, Georgia and Kentucky. The historical and topical relevance of this region becomes apparent with the realization that it is one of the world's richest in natural resources, yet has the highest poverty level of any area in America. The predominant cultures that supplied the pioneers of this territory were the Germans, Swiss, French Hugenots, welsh, English and ScotchIrish (by far the dominant in sheer numbers). This strong Scotch-Irish influence can be traced to settlers who were driven to America by heavy English taxation and the potato famines of the 1700s. These clever, mostly-literate people, many of whom were teachers and classical scholars, brought a frugal and industrious nature to the colonies. Blessed with the ability to make do with what lay at hand, their skills encompassed agriculture, animal husbandry, woodworking, leather working, metalworking and many others. With their businesses destroyed by English taxation, most were forced to take passage as "redemptioners" and to fulfill terms of indentured servitute. This group carries the distinction of being the best educated migrants to the youthful colonies, and by the year 1775, the most populous. Prevented by Indian treaties from migrating west of the Appalachian Mountains, they traveled southwest into Virginia to the Carolinas. Like their ancestors and influenced by established settlement patterns, they claimed land in mountain coves and high meadows and the hilly country of the Blue Ridge Mountains. Fiercely independent and freedomminded, they joined in strong support for the cause of an independent America.

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MMM. HUNTSVILLE, You are the astronaut at Earth's Largest Space Museum! Fire a real rocket engine. Take a flight aboard the Shuttle Spaceliner. J Feel the forces of triple gravi- X ty while journeying on the Lunar Odyssey. Touch % actual spacecraft reF « turned from orbit. See fr where astronauts train. |I e Come touch tomorrow at I the ALABAMA SPACE & ROCKET CENTER in Huntsville, Alabama, four \ hours from Knoxville. Take \ I-75 to Chattanooga, I-24 (exit \ 152) to US 72 W. Open every day 9-5. Call toll-free 800-633-7280 for discount ticket information.

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VISIT US AT THE U.S. PAVILION The 1982 world's Fair Official Guidebook 153

Surrounding Areas .3 Appalachia

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Have your 1982 World's Fair Medallion mounted as a fine piece of jewelry . . . wear it with pride. Just 5 Blocks from The Fair...

14 karat gold jewelry by Wideband, (he Woiicfs leading designer and manufacturer of coin jewelry. Other styles available. Prices vary based on design. Sterling jewelry available for silver medallions. FAIR SITE H*nl«y StrMt Locual Marfcat Gay Straal Union

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154 The 1982 World's Fair Official Guidebook

Member Amerfcen Gem Society

Vjewelers West Town Knoxville Oak Ridge Mall «28SGaySt Downtown pn 6930393 I pn 546 1351 I Pti 483-6949

During Reconstruction, mountain support for the union cause was viewed dimly and in an area already hard hit with poverty, funds were seldom allocated for the needs of the mountain folk. Schools closed, roads went unrepaired. The proud, intelligent settlers whose schools had once been the model for the American public school system became victims of poverty, illiteracy, health problems, and journalistic stereotyping. Compounding these problems was a well-meaning, but closed-minded, attempt to educate Appalachian children to an identity that was a total rejection of everything inherent in the Appalachian identity — dialect, manner, oral tradition and religion. A sense of shame was attached to everything Appalachian. Exploitation by outside industrialists and rape of their natural resources continued the demoralization process. in the last few decades, America has matured in its understanding of the riches contained in its subcultures. The voice of Appalachia grows stronger with each passing day through the works of such native writers as James Still, Harriette Arnow and Wilma Dykeman. And now this voice is being given an international forum as The 1982 world's Fair celebrates the color, warmth and richness that is the Appalachian tapestry and lifestyle.

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GE is proud to sponsor the internationally acclaimed "Up With People"show for the 1982 Worlds Fair. Featuring young men and women from all over the world—it is a lively spirited, inspiring musical BRING show for people of all ages.

GOOD THINGS TO LIFE. GENERAL

ELECTRIC

The 1982 world's Fair Official Guidebook 155

KROGER 24 HOUR FOOD STORE LOCATIONS A. 2025 N. Broadway, Knoxville, In. B. 5425 Clinton Hwy., Knoxville, Tn. C. 2901 Tazewell Pk., Knoxville, Tn. D. 8513 Kingston Pk., Knoxville, Tn. E. 4006 Chapman Hwy., Knoxville, Tn. F. 4918 Kingston Pk., Knoxville, Tn. 6. 4501 Asheville Hwy.. Knoxville, Tn. H. 244 S. Hall Rd.. Alcoa, Tn. I. Halls Crossroads, Knoxville, Tn. J. 7224 Chapman Hwy., Knoxville, Tn. K. 246 S. Illinois Ave., Oak Ridge, Tn. L. 11238 Kingston Pk., Concord, Tn. c* *

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AT DOLLAR KSTBBNSPO

"OFFICIAL AERIAL TRANSPORTATION SYSTEM OF K.I.E.E."

GONDOLA SYSTEM: The Sky Transpo gondola system is the quickest way to relax and travel from the north and east gates of the Fair to the Sunsphere. It is also the easiest route to the Folklife Center. Von Roll gondola systems have safely transported millions of passengers in installations throughout the world.

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Von Roll, a Swiss corporation, is one of the largest aerial tramway manufacturers in the world, having built over 640 systems since 1902. Von Roll has designed and built tramways for Disneyland, The 1965 New York World's Fair, Gatlinburg, Busch Gardens, New York City's Roosevelt Island and over 40 other places in the United States.

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CHAIR SYSTEM: Sky Transpo's chair system is the most spectacular way to be transported from the heart of the fairgrounds to the Chinese Pavilion and Funland. It provides a safe and thrilling bird'seyeview of the World's Fair.

Transport A visit by automobile to The 1982 world's Fair cannot only be a good time, but it can be accomplished without the frustrations of traffic jams or trying to find a place to park. As visitors approach Knoxville and enter the city, they will see trailblazer signs directing them to parking areas. These signs bear the Fair's flame logo for easy identification. For the estimated two-thirds of visitors arriving by auto, more than 13,000 parking spaces are available on weekdays and another 5,000 spaces can be found on weekends and holidays when most downtown employees are not working. The Fair is providing 10,000 to 11,000 of these spaces at distances up to about a mile from the Fair gates. These Fairdesignated lots have a standard s6 parking/transportation fee, which includes round-trip shuttle bus service. K-Trans, the city-owned bus system, provides charter service for lots which are more than 2,000 feet from a Fair gate. K-Trans has augmented by its service by adding 40 more buses to its fleet of 80, with plans to lease more as needed. Buses will also operate to the Fair from various hotels, motels and campgrounds, as well as for the convenience of visitors staying in Pigeon Forge, Gatlinburg and other outlying areas. The 1982 world's Fair will accommodate these buses when they arrive at the Fair with special unloading and boarding areas at two of the gates. Unloading and loading facilities for charter and tour buses will be centered in the north parking lot adjacent to the North Gate.

Y&t'/temw

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the official aerial transportation systems of The 1982 World's Fair. <7 THE 1982 WORLD'S FAIR. MAY-OCTOBER.1982 KNOXV1 LIE,TENNESSEE USA 158 The 1982 World's Fair Official Guidebook

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world-famous artist Peter Max is the Official Artist of The 1982 World's Fair. Max, whose paintings and limited edition graphics have been exhibited in major museums throughout the world, will house his Peter Max "Liberty" at the U.S. Pavilion during the Fair. Max's work includes being commissioned by the U.S. Postal Service to create a stamp commemorating "Expo 74," The 1974 World's Fair in Spokane, wash. He also was commissioned to create the book "Peter Max Paints America" to commemorate the Bicentennial and chosen by the U.S. General Service Administration to design bilingual welcome murals for Canadian and Mexican border stations. Max has also created the philatelic cachet representing the united States for the UNICEFF international Flag Stamps Program. He painted six "Ladies of Liberty" at the White House as part of President Reagan's Fourth of July Celebration in 1981. 160 The 1982 world's Fair Official Guidebook

Introducing the unique 1982 World's Fair Dogwood tree. It blooms profusely at an early age. Its ivory blooms and leaves are larger and more clustered. It's branchier and sturdier too—a new tree so special that it has been designated the official tree of the 1982 World's Fair. Or choose the patented "First Lady" white flowering dogwood, noted for its distinctive variegated leaves which change from green and yellow to a brilliant scarlet and blue-lavender by Fall. All our dogwood trees are beautiful additions to any landscape. They require only minimal care and grow easily in almost every state. Trees will be shipped during the planting season for your area. r

Each tree is carefully sealed in a protective cover with detailed instructions included to further ensure its successful growth. We guarantee that our trees meet the quality and shipping standards of the American Nurseryman's Association. _ ^ Enclose check or money order and mail to: Leaf and Tree Co. P.O. Box 1982 Smartt, Tenn. 37378 n «_ n «_ #

(a $ I ? 95 ea First Lady ® $ I I 95 pa Red (a $| | 95 Pa Pink Native Tennessee White @ $ 9.95 ea. Shipping & Handling $2.00 TOTAL Tennessee residents add 6% Sales Tax Name Street Address City.

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t The 1982 World's Fair Official Guidebook 161

Surrounding Areas HELLO, WORLD. Nashville TV26 LOVES

A visit to Tennessee would not be complete without a visit to Nashville, also known as "Music City, USA." Just a few hours drive west of The 1982 world's Fair, Nashville is the capital city of Tennessee, but better known for the Grand Ole Opry and the Hermitage, the home of President Andrew Jackson. Chronologically, Nashville was born as a pioneer fort erected in 1779, but for "Music City, USA" the founding was 1925. That was the year National Life and Accidental insurance Co. of Nashville was granted a license to operate a radio station and clear channel 650-WSM came into being. From the inception, a show was aired as the WSM Barn Dance. But two years later the name "Grand Ole Opry" was adopted. Then, in 1943, after three previous moves, the Opry relocated to the 3,000-seat Ryman Auditorium where it remained until March 1974. The Opry now has a $22 million

YOU!

Welcome to Knoxvllle! It won't take you long to foil in love with this beautiful place we coll home.

While you're here at the 1982 World's Fair, be sure to enjoy x

and experience all the great things this area has to offer That includes 26 WTVKnoxvillel

We open the window on the Ltf

world with the best on-the-spot coverage of the many exciting

home. The fabulous 4,400-seat opry House at opryland USA is the largest broadcast studio in the world and the most sophisticated theater in America. But Nashville has even more for the music lover. A trip to Music Row is a must, in this small area, comprised of two avenues and several connecting streets, are most of the 237 music publishers, 34 talent agencies and 57 recording studios which dominate Music Row and the Nashville music industry. Nashville is blessed with a wealth of Creek architecture, the prime example of which is the Parthenon. This beautiful edifice is an exact replica of its famous namesake in ancient Greece. The focus of tourist interest is in the delightful display of art and history. Like all of Tennessee, Nashville and its setting amidst Middle Tennessee beauty is breathtaking.

IS A :

WINNER Every visitor to the Boardwalk is a winner this year! For a complete list of prizes and gifts that include: 1982 Custom Van Turn to center spread ad in this publication.

events happening every day of the World's Fair Plus, you get

WhereTb Go From The Fair?

NBC's great news coverage and

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Discover 15 How-ToSecrets At MOTHERS Eco-Yillage... Unwind At THE MOTHER . . . America's Self-Reliance 1982 ECO-VILLAGE SHOW-HOWS EARTH NEWS® Campground! •Alcohol Fuel •Hydroelectric Showcase, Created By •Solar Greenhouse Biodynamic,French THE MOTHER EARTH NEWS® Make your visit to the Eco-Village exBackyard Foundry Intensive Gardening •Earth-Sheltered Rammed Earth tra special . . . and economical! Re"More Than A Magazine . . . Construction Housing serve a site at MOTHER'S camping Cordwood Beekeeping A Way of Life®" Construction Livestock & Barn area! Breathe in our pure mountain air, Log Construction •Domestic Solar Each day. from May 29 to October 30. browse at the Eco-Village Bookstore, •Wood-Gas Generator Water Heaters •Wind-Electric Power Tunneling you can tour up to 10 of MOTHER'S 15 enjoy the snack bar or picnic area, hike different Show-Hows, where our on-site 'Don't miss these the nature trails, or simply relax by our alternative energy Show-Hows! placid lake and stream. You'll pay only staff of how-to experts demonstrate the $7 daily site fee plus admission to ways YOU can take control of your energy, transportation, housing, food, and MOTHER'S Eco-Village is an easy and the Show-Hows for each day of your visrecreation needs . . . how you and your beautiful 3-hour drive from Knoxville it. But reserve your site today! (First family can live better for less\ You'll via scenic 1-40 through the Great Smoky come, first served . . . and the available see actual working demonstrations you Mountains and then on 1-26 to Hender- sites may fill up fast!) have read about in THE MOTHER sonville (in the heart of North Cari nnt i: ten i'h:iis()\ )in ni<i\(. H/77/ EARTH NEWS® magazine! (Our na- olina's apple country). > /// // $1 OFF tionwide circulation is 1,100,000!) Simply bring this ad to the gate and KNOXVILLE^ See MOM's EACH MEMBER IN YOUR PARTY THE 1982 woodbuming will be given one dollar off the regular WORLD'S FAIR truck or woodEco-Village Show-How admission (but ASHEVILLE gas powerplant! not in combination with any other disSo come . . . learn . . . linger ... at our count). Regular undiscounted fees are $6 for adults, $5 senior citizens (65+ ). 622-mountain-acre Eco-Village. You'll St® "IlS64\ marvel at the do-it-yourself solar col$4 ages 12-20, 11 and under FREE! For lectors, home-size wind and hydroelec- MOTHER'S Eco-Village entrance is lo- further information, write to THE tric plants, low-cost cordwood and cated on King Road, off U.S. 61/. 12 miles MOTHER EARTH NEWS®. J2211. P.O. earth-sheltered structures, high-yield west of Hendersonville, North Carolina. Box 70. Hendersonville, N.C. 28791, or natural gardens, affordable greencall 704/693-0211. houses. backyard livestock . . . and much more! "A Great Vacation Bargain!" We're looking forward to your visit! J2211 ■ ■■■■■■■■■■■■I BRING THIS AD FOR YOUR DOLLAR DISCOUNTS | The 1982 world's Fair Official Guidebook 163

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On the basement level of the Candy Factory, the 9,000 square foot 1982 mm Crafts Fair has created a gallery that showcases some 60 different crafts. The space has been divided into 62 booths — each occupied by carefully juried exhibits of traditional and contemporary craft displays. Each "T exhibit consists of the original work or rworks of a particular artisan. As a highlight of the Crafts Fair, crafts people demonstrate their skills, meet the public and explain the history, use and development of the work being exhibited. j^foxkun To ensure a high quality of displayed works, many of these exhibitors have passed strict y / at Pigeon Forge examination to be accepted as 4" \L Only Vh miles from Silver Dollar City members of particular craft guilds in their area. Each exhibitor displays for a one- or two-week period. rABSOLUTlrvVnEE" A constant change in exhibitors -K jy®r.,?.s Finest Miniature ' ^ I EEEr'fSjr^i? means that each week will bring an almost completely different show. Quality Office Electronic and ROYAL Electric Typewriters

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MOTHER'S ECO-VILLAGE Self-contained RVs and tents only. Showers. See our ad on page 163 HIDDEN VALLEY CAMPGROUND Tents & Accessories available for rent. Trolley service to entrance Rt. 1, Highway 73 East Gatlinburg, TN 37738 (615)436-4113 2 miles from traffic light #3 in downtown Gatlinburg CUMBERLAND R.V. RESORT Approved World's Fair campground. Shuttle service to Fair Exit 320, Genesis Rd. Crossville, TN 38555 P.O. Box 392 (615) 690-2011

FLOWERS BY JANE, INC Complete floral services local and wordwide. Phone 584-1515 691 5 Kingston Pike Knoxville, TN 3791 9 GIFTS CANDLELITE GIFTS Candles, collectables & gifts Phone 693-3848, West Town Mall 7600 Kingston Pike Knoxville TN 3791 9 HANDBAGS/ WALLETS/LUGGAGE BRUCE ALAN BAGS ETC. Largest selction. Discounted designer handbags, luggage, accessories. Outlets Limited Mall 11221 Outlets Dr. Knoxville, TN 37922

The GREAT SMOKY MOUNTAIN BALLOON PORT 938-7833 LADIES CLOTHING JEANNINE'S BOUTIQUE Distinctive lingerie, lounge and leisure wear. 4816 Kingston Pike 584-7311 Knoxville, TN 37919

TRUCKSTOPS OF AMERICA 608 Lovell Rd. Knoxville Call 966-6781 PHOTOGRAPHIC EQUIPMENT THOMPSON PHOTO PRODUCTS Two blocks from the East Entrance to the Fair. 421 Clinch Ave., Knoxville, TN

LADIES SHOES THE EDWARD STEELY COLLECTION Designer shoes and handbags for women Homberg Place 5204 Kingston Pike Knoxville. TN 3791 9 LIQUOR STORES EDDIE'S LIQUOR STORE Specializing in fine wines Located on the U.T. Strip 1919 W. Cumberland Knoxville WEST SIDE PACKAGE STORE World's Fair and UT area. 50 car parking 1 block from Alcoa Hwy. Everyday specials. Case discounts all brands. 2221 West Cumberland Ave. Knoxville LUGGAGE LUGGAGE & LEATHER INC. Your one-stop travel shop. 8005 Kingston Pike Suburban Center, Knoxville 691-2021

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Black and White Mural

Remembering London Depicted at the top of this mural is the first world's fair, The Great Crystal Palace Exhibition staged in London in 1851. Sponsored by Prince Albert during the reign of Queen Victoria, the fair consisted of a single structure made of metal, glass and wood which covered 19 acres, it was 1,851 feet long (to correspond with the date) and more than 6 million visitors attended. Since that time, there have been some 70 expositions of world's fair caliber. Paris Next follows a montage of centerpieces from past world's fairs. Spectacular vertical towers have been a trademark of many fairs of the past. The first, and highest, was the Eiffel Tower built in Paris for The 1889 Paris Exposition, it was the first use of steel and was purposely a spectacular exercise to exemplify the marvels of this "new" material. It is almost 1,000 feet high and remains the tallest structure ever built for a world's fair. Brussels The geodesic dome in the center is the u.S Pavilion from Expo '67. Towering above it, on the mural, is

Fairs Past

the Atomium, symbol of the 1958 Brussels Exposition. The high tower with the face on it to the extreme left is the Tower of the Sun which was the centerpiece of Expo '70. Beneath it can be seen "Aquapolis," the floating city that was the centerpiece of Expo '75 in Okinawa.

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Chicago The three-towered structure is actually four towers, it was the Federal Pavilion at the Century of Progress in Chicago in 1933. This structure was also the Temple of Music for The 1901 Pan-American Exposition in Buffalo, unfortunately, it was also the site of President Mckinley's assassination, it seems he liked the Fair so much, he decided to stay an unscheduled extra day which proved his undoing.

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Philadelphia The 1876 Philadelphia Centennial Exposition displayed to the world that the united States had come of age as a technological and economic power. The Corliss Steam Engine shown here (bottom center) was the largest engine ever built by man and stunned the world. It was used to power machinery at the fair. It also marked the beginning of energy as an important world's fair subject. A subject which continues here in Knoxville in 1982. France Notice the hand and the torch of the Statue of Liberty. France brought just this portion of the statue to the Centennial Exposition to help celebrate the 100th anniversary of America. After the fair, it was returned to France until completion of-the final statue and its installation in New York Harbor in 1886. New York The Trylon and Perisphere was the centerpiece of The 1939-1940 New York world's Fair. With this fair, America (just emerging from the Depression) became filled with renewed hope as images of its marvels were described on radio and transmitted via magazines and newspapers.

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For copies of this poster, suitable for framing, send s6.95 to: Levitan Design Associates, 39 w. 29th St., New York, N.Y. 10001 168 The 1982 world's Fair Official Guidebook

The 1982 world's Fair Official Guidebook 169

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THE 2 GREATEST SHOWS NEXT TO THE SMOKIES! 170 The 1982 world's Fair Official Guidebook

Yesterday, Today, and Tomorrow... world's Fair Legacy

Yesterday, Today and Tomorrow

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Rising high above The 1982 world's Fair site, 266 feet into the air, is its theme structure...the stunning Sunsphere. Each morning the sun's first rays play across the surface of its 24 karat gold-dust, reflective-glass skin. Each evening its lights wink on and cast a glow across the Fair's landscape, distinctive for miles away. world's fairs have a great tradition of theme structures, some of the most notable examples being Paris' Eiffel Tower and Seattle's Space Meedle. in keeping with this great tradition and the theme of The 1982 world's Fair, "Energy Turns The world," the Sunsphere has been designed as a monument to the sun, the source of all energy. in the early stages of planning, it was also decided this S4 million monument would serve another role, it would explain the historical significance of the sun. Through a multi-sensory display at its base and on the third level, plus other displays on the observation level, the Sun Co. (a major multisource energy company) has produced an exciting, informative and entertaining "adventure in energy." At the entrance, Fair visitors walk through the Sunscope, a thrilling sensory experience that shows the earth's dependence on the sun. On the first and fifth levels, sun spot graphics can be found, detailing the impact of today's energy sources. The 266-foot height of the Sunsphere was chosen because it affords a total panorama of the Great smoky Mountains and the surrounding landscape, while providing a unique view of The 1982 world's Fair site and the city of Knoxville. The exact height is the result of careful studies using photography and hot air balloons. All food facilities found in the Sunsphere are operated by the Specialty Food Division of Hardees Food Systems, inc. This includes a fastfood service operation that provides

lakeside dining at the base of the Sunsphere. A VIP dining area is on the second level of the Sunsphere. The Sunsphere Restaurant, housed on the third and fourth levels, is an elegant sit-down restaurant with cocktail service. Designed by Community Tectonics, inc., and constructed by Rentenbach Engineering Co., the Sunsphere is unique in a number of ways. Seventyfour feet in diameter, it is the first spherical building in the united States. Unlike a geodesic dome, this structural system encapsulates space and supports floors. To create an atrium effect, some floors do not touch the skin, but

overlook space to the bottom of the sphere. Constructed with an efficiency of floor space, it is a masterful example of innovative construction and design. The glass-encased elevators can carry up to 500 passengers each per hour. The Sunsphere s design has also employed every fire safety factor possible including sprinkler systems, smoke evacuation system and communication systems on every level. interestingly, Herbert Bebb, founder of community Tectonics, was a designer at The 1953 world's Fair in Chicago.

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WORLD'S

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FARE! When you come to the 1982 Knoxville World's Fair, don't miss the Menu Fare at The Hungry Fisherman Restaurant, a seafood adventure and more!

★ A menu variety of over 45 items, including 10 All You Can Eat meals. * With any meal, enjoy our All You Can Eat, 24-item Salad Boat.... including homemade macaroni salad, potato salad, three bean salad, cole slaw and more. ★ A million-dollar nautical atmosphere. * A free meal for kids under 6. ★ A free dessert with every meal. * Only 3 minutes from I-40/I-75. Mixed Drinks Available. 1-40/1-75 PAPER MILL ROAD 3^ KINGSTON PIKE OEANEHIO^ Tha * \^OflivE HUNQRY FISHERMAN

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Some of the most pleasant memories visitors will take away from The 1982 world's Fair will be relaxing strolls down tree-shaded walkways,.a quiet interlude beneath a stand of tall oaks by the waters of the world Lake, or viewing a botanical display in the forecourt of an international pavilion. But the landscaping at The 1982 world's Fair is more than aesthetic. Visitor comfort, traffic control, preservation and residual use all figure prominently into this monumental project. Lakeside Water is a life-sustaining source and the waters of the world Lake, stretching from the L & N Depot to the U.S. Pavilion, is a lovely representation. Visually beautiful, it also exerts a cooling effect on the site. Along the western side of the lake, a ring of turn-of-thecentury cobblestones curves along the water's edge. Nearby, a stand of heavy-canopied shade trees stretches from the L & N Depot to The 1982 world's Fair Operations Center, providing the perfect setting for picnickers and folks with a yen to sit and enjoy the view. At the northeastern corner of the lake stands the 1,400seat State of Tennessee Amphitheatre. This lovely, curving, tentlike structure's open-sided construction invites seating on the sweet-smelling lawns. Small-leafed trees provide a lacy filtered lighting. While listening to the strains of Bartok or Berlioz, one can lean back and survey the glories that surround international pavilions. Elm Tree Theatre Just as care has been taken to preserve the 75-year-old L & N Station and other turn-of-the-century buildings, so have countless trees and shrubs been pruned and maintained in their original locations on the Fair site. One such preservation has resulted in an original and delightful stage setting called the Elm Tree Theatre. This giant elm has been left intact to stretch its long green limbs to form a roof above visitors who rest in its shade while watching musical and variety acts. Second Creek Adjacent to the Australian and Canadian pavilions is the Second Creek Parkland, where visitors can enjoy a respite from sun and fun. Here, the whole area blooms with azaleas, rhododendron and planters filled with petunias and marigolds. The eye is also enchanted by two wooden bridges that span the creek. Man-made toadstools offer a place to relax and, just barely visible through the trees, a splash of white hints at a Victorian gazebo. in all, some 8,000 trees, 6,000 shrubs, 12 acres of sod, and 10,000 annuals have been planted throughout the Fair site and that doesn't take into consideration the glorious botanical displays prepared for the forecourts of the international and corporate pavilions. when The 1982 world s Fair ends, Knoxville will inherit a beautiful city park to grace the downtown area. Commercial, residential and convention facilities will be situated amidst these lovely surroundings.

Take the observation elevator up to the Sunsphere Restaurant. For an unforgettable view. And spectacular cuisine.

Top of the Sunsphere Theme Structure for the 1982 World's Fair Knoxville, Tennessee

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1982 Sunsphere Restaurant

Yesterday, Today and Tomorrow

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and delivery of energy from a variety of sources. Oil. Coal. Oil sands. Natural gas. Geothermal. And synthetic fuels. A lot of energy under one name. Sun. Helping to make a new day.

There are numerous individuals in the United States who are serious collectors of world's fair memorabilia. There are enough of them that they maintain a world's Fair collectors' Society, publish various monthly newsletters and conduct an annual convention in New York. Unlike most fanatic collectors, however, world's fair collectors are idealists of the first magnitude and pure internationalists. Talk to one about his collection and he will seldom dwell on the objects for long. What is more important is the significance of the souvenir. They will do almost anything to journey to a world's fair site and, once there, they will record in precise detail the tiniest facet of its planning. A dinner with the World's Fair Collectors' society must be bedlam as they argue the pros and cons of every world's fair, past and coming. For them, the magic of a world s fairs is the very best mankind has to offer, and it should not be forgotten.

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This montage, designed by exhibit designer Leonard Levitan, represents but a tiny fraction of typical world's fair memorabilia. Every world's fair strikes its own medal and produces its own guidebook, the most popular of all world's fair souvenirs. The red book in the center is the very first world's fair guidebook from The 1851 Crystal Palace Exhibition, it was a red hardbound copy embossed in gold, with elaborate descriptions and fold-out panoramic engravings. The corniest souvenir ever produced was the frying pan in the upper left. The concept was to create a fitting souvenir for The 1901 PanAmerican Exhibition in Buffalo. The orange Trylon and Perisphere on the right was a salt shaker that unfortunately stabbed one's food as one seasoned it.

Also represented are license plates, arm patches, replicas of world's fair towers, cups, key chains, stamps, paperweights, soda cans, ashtrays, piggy banks, bumper stickers, spoons, pins, playing cards, dishes, decals, bookmarks and postcards. A unique idea for a souvenir, called the passport, came from Expo '67 in Montreal. This was a small passportlike booklet for the fair with a symbol on the outside, which was subsequently stamped like a regular passport at every pavilion. They have become a standard feature of every world's fair since. For poster-size copies of this photo, suitable for framing, send s6.95 to: Levitan Design Associates, 39 w. 29th St., New York, n.y. 10001.

The 1982 world s Fair Official Guidebook 177

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Internationally Advertised

it is impossible to know all the motives that inspired Prince Albert, consort of Victoria I of England, to conceive and sponsor that marvel of the ages, the Crystal Palace. But in London in 1851 at this first international exposition, Albert uttered these words: "Nations must work together for the benefit of all." This catch phrase has, through each subsequent world's fair, been translated into a working motto. world's fairs allow visitors to experience first-hand — to view, touch, taste and hear all that is new in knowledge and products from every corner of the world. On one limited plot of land, the barriers of the world fall and the family of man communicates. Each world's fair — from London's 1851 extravaganza to Spokane's Expo 74, which focused on the world's environmental concerns — has had a significant impact on the history of the united States and the world. it was at the Paris Exposition of 1867 that German otto von Bismarck observed anti-military feelings in French exhibits, leading him to conclude that France was weary of war and ripe for the picking. Art Nouveau and Art Deco were given major impetus because of their early showings at the Paris expositions of 1900 and 1925. The influences of world's fairs extend through every level of human activity from the floor (linoleum was introduced at the 1876 centennial Exposition in Philadelphia) to the sky (the first serious prize money for aeronautical achievement was put up for an air race at The 1904 Louisiana Purchase Exposition in St. Louis). On the entertainment side, Chicago scored big on two occasions, in 1893, the first and all-time biggest Ferris wheel (seating 2,160 passengers) was introduced, and in 1933 when Sally Rand and her Feather Farrs were first introduced to America. world's fairs have also given us the immensely popular Little Egypt, Buffalo Bill's wild west Show, Billy Rose's Acquacade, Jim Key — the Educated Horse, the Buffalo Cyclorama and much more. Now, The 1982 world's Fair is taking place in knoxville, Tenn., with the timely theme, "Energy Turns the world."

Officially licensed and sanctioned by the prestigious Bureau of international Expositions, The 1982 world's Fair is expected to carry on the innovations, achievements, cultural exchange and entertainment that have highlighted these and other world's fairs: • Paris (1867) — introduced aluminum, natural gas heat, the ice cream soda and the idea for the modern-day department store. • Philadelphia (1876) — Signaled the beginning of the agg of machinery and technology. Alexander Graham Bell introduced the telephone, Thomas Edison displayed his early inventions. The typewriter was displayed publicly for the first time, and such innovations as the Otis elevator, the westinghouse air brake, the first elevated monorail and the first commemorative postage stamp were introduced. • Paris (1878) — introduced the Statue of Liberty. • Paris (1889) — introduced the "couldn t-be-built" Eiffel Tower. • Chicago (1893) — was the site of George Washington Gale Ferris' wheel. • Buffalo (1901) — Served as the showcase for the "miracle of electricity" as Niagra Falls generated power for night illumination. • St. Louis (1904) — Hosted the largest world's fair of all, 1,000 acres. Washington university was built as an exhibit, Olympic Games were conducted and such American traditions as the ice cream cone and iced tea were served for the first time. • New York (1938) — Featured displays of super highways, ranch houses, recreation rooms, two-car families and expanded suburbs. Another contraption called the television was demonstrated to the public for the first time.

• Brussels (1958) — Heralded the dawn of the atomic energy age which set the stage for the soviet union's successful Sputnik. • Seattle (1962) — Became synonomous with progress with its famous Space Needle. • Montreal (1967) — Previewed apartment living of the future and Buckminster Fullers now-famous Geodesic Dome which housed the united States Pavilion. • Spokane (1974) — Celebrated the glorious natural resources that this planet holds for the development of mankind and all living creatures. As with previous world's fairs, the primary contribution of The 1982 world's Fair is to help people throughout the world enjoy, experience, teach and learn from one another. For all these reasons and more, The 1982 world's Fair in Knoxville is truly a "Window on the world."

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THE 1982 WORLD'S FAIR-YOU'VE GOT TO BE THERE

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Visitors to The 1982 world's Fair can i relax high in the air and get a bird's eye view of everything by riding either the famous Borvig aerial mountain-chair or the von Roll gondola. The aerial carries visitors beneath a bridge, using the U.S. Pavilion as a support structure, and takes them all the way to China. (The Republic of China Pavilion, that is). The 1,300-foot aerial includes 114 chairs and can carry 228 passengers. iii The 1,300-foot gondola tramway carries 26 gondolas which can accommodate up to four passengers each. It can be boarded or unbearded from either a bridge level or a lower lake level and carries visitors to the Folklife Festival. . ■ -

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You can take advantage of Avis' worldworldwide—plus more than 30 years of class expertise whether you're staying experience—we're well-equipped to right in Knoxville, in a neighboring city, or meet your transportation needs wherever if you come in from out of state. We have you travel. locations in all major cities and airports So while you're attending the Fair, or if throughout Tennessee and in all suryou're planning to do some sightseeing rounding states, so it stands to reason afterwards, let Avis try harder for you. that Avis should be chosen as For information and the official car rental company ^ reservations call for the World's Fair. Avis toll-free; With more than 3,100 locaMIS tions and over 100,000 cars 800-331-1212. OFFICIAL CAR RENTAL COMPANY 1982 WORLD'S FAIR

ENERGY CAN BE BEAUTIFUL. POSTER COURTESY OF AVIS SYSTEM INCORPORATED

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Internationally-acclaimed artist Peter Max, the official artist of The 1982 world's Fair, has designed an evocative color poster commemorating the international energy exposition. The collector's item cannot be purchased anywhere, but can be obtained free from Avis.

The exciting quarterly journal about the people, pageantry and politics of fairs and expositions.

Send for your To receive the poster, send your free copy today to... name, address and a copy of any Avis rental agreement dated May 1 through Oct. 31,1982, to: Avis, Box Worlds Fair 244, Kenilworth, New Jersey 07033. P.O. Box 339 Posters are 18x24 inches and printed Corte Madera, CA 94925 in color on quality stock suitable for framing. This is a limited edition, so send today. The 1982 world's Fair Official Guidebook 181

Amusements

Fun

Architects

For All

Seven acres at the southwest entrance gate to The 1982 world's Fair, bordering the People's Republic of China Pavilion, have been developed for the enjoyment of thrill seekers. Family FunFair, The 1982 world's Fair amusement area, features 13 exciting and unusual "adventures," including one of the largest ferris wheels in the world. A partial list of rides and attractions to be offered, many appearing for the first time in North America, are as follows;

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Giant Ferris wheel This giant wheel carries guests to 162 feet above the ground for a panoramic view of the Fair and the surrounding Knoxville area. Ranger This unique ride is presented for the first time anywhere in the united States. Guests board a futuristic spaceship vehicle and are propelled in a continuous 560-degree loop. Riders are suspended upside down at the top of each looping motion. Log Flume Proven to be the world's most popular family thrill ride, guests board a "hollowed-out" (fiberglass) log as it is carried through a circuitous white water flume. The log is finally lifted to a high, down chute for the rushing white-knuckle climax.

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Wave Swinger Guests ride in an undulating circular path suspended in individual chairs beneath the ornate rococo canopy above. The FunFair also offers many other unique attractions including remotecontrolled boats and cars, an electronic shooting gallery and a unique Frisbee-painting game. There are also a number of games where participants can test their skills and win prizes.

in August 1976, The 1982 world's Fair Design Team, under the leadership of Executive Architect Bruce Mccarty, consisting of a joint venture between Mccarty Bullock Holsaple, Architects and Barge waggoner Sumner and cannon, Engineers, were selected to begin the initial planning of the 70-acre site between downtown Knoxville and the university of Tennessee. From the beginning, the major objective has been to convert this abandoned railroad yard into a vital in-town community through the interim development of a world's fair. The organizing element of the plan is a new lake (an extension of the existing creek) that reaches from the restored L & N terminal on the north to the U.S. Pavilion on the south. The lake will be retained as the main feature of a nine-acre park after the Fair. The topography of the site, with variations in elevation of up to 60 feet, has been used to advantage by the utilization and adaption of the many existing site features. Circulation is made possible by the conversion of the on-site existing automobile and railroad bridges into pedestrian walkways accessible to the handicapped and the elderly. A conscious effort has been made to retain other historical features of the site. Granite pavers, railroad ties and large building stones have been re-used extensively for walks and retaining walls. The existing landscaping has been reinforced by the addition of hundreds of large trees, planted in wire baskets to facilitate relocation as necessary to complete the residual plan. During the past four years, the design team has been expanded to include a number of consultants and associated architects, under the direction of The 1982 world's Fair Executive Vice President Ed Keen and Vice President Charles smith, their many talents have been combined to create a unique site for staging the Fair.

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Consultants Barton Aschman Associates, inc. — transportation and parking planning Famco Engineering, inc. — structural engineering handprints/Atelier 105 — environmental graphics design l.C. Thomasson — mechanical and electrical engineering Leonard levitan and Associates — exhibit design Pageantry world, inc. — pageantry R. Duell and Associates — site planning Rucker and Associates — specialty lighting Geologic Associates — geo-technical consultant Associated Architects Adams craft Herz and Walker — entrance gates and service buildings Barber and McMurry — renovated buildings Community Tectonics — international pavilions Dewitt S. Dykes — merchandising and snack shops Eugene Burr — renovated houses and Folklife Lindsay and Maples — international pavilions McDuffle and Associates — merchandising and snack shops Mckissack and Mckissack — renovated buildings

construction Manager Rentenbach Engineering Co.

The 1982 world's Fair Official Guidebook 183

Yesterday, Today and Tomorrow

Chronology of The 1982 world's Sept. 30, 1974 Knoxvillian Stewart Evans hears King Cole speak at the annual meeting of the international Downtown Executives Association in Tulsa, Okla., about the success of The 1974 world's Fair in Spokane, wash. NOV. 4, 1974 Downtown Knoxville Association approves consideration of a world's fair for Knoxville. Aug. 3, 1975 Mayor Kyle Testerman appoints a world's Fair Advisory committee. Members: Jake Butcher, united American Bank, chairman of the Advisory committee. Mrs. Georgia Lobetti, American Savings and loan, secretary. E.B. copeland, E.B. copeland Co. Quinton Culley, Vinylex Corp. James Dempster, Dempster Division of Carrier corp. George Morgan, Valley Fidelity Bank. Jack walker, Family Pantry Markets. Byrl Logan, h.T. Hackney Co. Jack Proffitt, Proffitt's Department Stores. Mrs. Gail Litton Mrs. Eileen Klebenow William Fortune, Rentenbach Engineering.

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Aug. 28, 1976 U.S. Department of Commerce endorses an Energy Exposition in 1982 for Knoxville. Application is sent to the Bureau of international Expositions in Paris. NOV. 20, 1976 Bureau of international Expositions accepts Knoxville's plan. April 26,1977 President Carter approves The 1982 world's Fair and S20.8 million for a Federal Pavilion. April 27, 1977 The Bureau of international Expositions approves The 1982 world's Fair. Dec. 7, 1978 President carter signs a proclamation which endorses the exposition and directs Secretary of State Cyrus Vance to issue invitations to foreign governments. Aug. 5, 1979 KIEE kicks off the l.OOO-day countdown. Oct. 12,1979 s 30 million private loan package is signed in New York. Dec. 21,1978 Bill authorizing $20.8 million for construction and upkeep of the U.S. Pavilion is approved by congress. Dec. 30, 1979 Italy signs participation contract. Jan. 30,1980 Official groundbreaking ceremony with Mayor Randy Tyree, City council, Jake Butcher (The 1982 world's Fair Board chairman), and S.H. Roberts Jr. (The 1982 world's Fair president). Jan. 10,1980 No-strike agreement signing takes place between Knoxville Building Trades Council and KIEE. in *2 May 1.1980 Groundbreaking ceremony signifies w the start of construction for the first international pavilion. The date also marks two years from the Fair's opening day on May 1,1982. July 3, 1980 President Carter appoints Charles Fraser as U.S. Commissioner General. July 14, 1980 Ground broken to mark the start of construction for the second major structure to be built for The 1982 world's Fair. Construction was in high gear at The 1982 world s Fair last year as inDec. 17, 1980 tensive foundation work was being done on the Lifestyle and Technology The SOO-Day countdown celebration Center. The 100,000-square-foot exhibition facility features presentations is conducted. American Gas industry and attractions revolving around the energy theme of the Fair. announces that it will sponsor a pavilion. 184 The 1982 world's Fair Official Guidebook Charles Sievers, Clinton city administrator. Harold Shipley Dennis Cloud, integon insurance. Margaret Gaiter, Beck Cultural Center. James smith, Park National Bank. Robert worthington Jr., lawyer. Site Committee: Fortune and Copeland Finance committee: Morgan and Smith Government Affairs committee: worthington and Sievers Feb. 20, 1976 The 1982 world's Fair site is selected: 73.4 acres in the Lower second Creek valley and near the L & N Depot. April 29, 1976 S.H. Roberts Jr. is elected president of the Knoxville international Energy Exposition corp. (KIEE). Developers of The 1982 world's Fair include: Jake Butcher E.B. copeland James Smith pat wood William demons George Morgan Rodney Lawler William Fortune Tom Sudman Robert worthington Jr.

Jan. 23,1981 Construction on the Sunsphere begins. May 1,1981 The Knoxville international Energy Exposition celebrates the one-year-togo countdown. July 21, 1981 The first meeting of the Fair's Commissioners General takes place. Nations represented include Italy, France, west Germany, united Kingdom, Japan, Australia, Mexico, Saudi Arabia, Korea and Canada. July 22, 1981 Secretary of state Alexander Haig hosts representatives of 14 foreign countries at a reception and briefing in Washington, D.c. for The 1982 world's Fair.

Aug. 24, 1931 Topping off ceremonies for the Sunsphere take place. Oct. 28,1981 The U.S. Embassy in Peking officially confirms that China will participate in The 1982 world's Fair. NOV. 1, 1981 The second session of the Fair's three-part international Symposia Series begins. Energy experts from more than 40 nations gather at the Hyatt Regency Hotel for a four-day conference. Dec. 1, 1981 The American Bus Association announces that The 1982 world's Fair is the top tourism event in North America in 1982.

Steel skeletons of international pavilions climb into the sky from the Fair site with the first completed international pavilion standing behind the construction. This cluster of three pavilions is merely a small portion of the 72acre Fair site which will accommodate a projected 60,000 visitors per day during the May to October, 1982, international exposition.

The 1982 world's Fair Official Guidebook 185

Yesterday, Today and Tomorrow

Construction progress A massive combined financial effort, ranging from individuals to the nation's largest banks, resulted in financing for The 1982 world's Fair. Various federal agencies, including the Department of the interior and the Economic Development Administration, were instrumental in providing s7.45 million. An additional s 5 million came from an urban Development Action Grant. As part of its urban redevelopment program, the city of Knoxville also sold S11.6 million in bond anticipation notes in 1978. in effect, the Fair is a temporary tenant on a site dedicated to a massive redevelopment project that will eventually include commercial and residential construction. The initial funding for the Fair's operation came from S1 million in pledges made by more than 1,000 local citizens. These pledges ranged from as low as S100 to as much as s 25,000. in October 1979, a consortium of 43 local, regional, national and international banks financed s30 million

in operating capital. This three-year loan will be repaid from the revenues of the Fair which are now projected at S120 million. It is a measure of the confidence of the banking community that such prestigious financial institutions as New York's Chemical Bank, Atlanta's First National, London's Barclay international, American Security in Washington, D.C., Nashville's Commerce Union, the North Carolina National Bank, and the First National Bank of St. Louis are participants in the loan. A budget committee composed of representatives of the participating banks and three local corporations monitors all expenditures made by the Fair. Arthur Andersen & Co. conducts audits on behalf of both the bank consortium and the Fair. All told, the Fair's operating budget and disbursements will amount to more than S100 million. in total, the Fair has generated some s500 million in construction and investments in the Greater Knoxville area. This includes s224 million for

restructuring the interstate highway system; about s75 million in private investment for hotels, parking complexes, and office buildings; more than S100 million in construction on the Fair site; s30 million to the Fair from the 43-bank consortium; and s24 million from federal and local expenditures for urban redevelopment programs. Some 57,000 new jobs have also been created. After the close of the Fair, the total impact of this substantial effort in downtown renewal will result in nearly 17,000 new and permanent jobs. Any surplus funds from the operation of the Fair will be placed in a community trust fund. That trust will be set up as a foundation for the benefit of the Knoxville community. Furthermore, the city of Knoxville will enjoy the residual use of the many buildings that have been restored or constructed for The 1982 world's Fair. 21

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Knoxville Blossoms Seventy-two acres of abandoned railroad tracks, outdated retail operations and dilapidated industrial buildings have blossomed into the site of The 1982 world's Fair in Knoxville, Tenn. Rising from the ruins are a mile-long park, a lake, improved commercial land and new residential developments. Knoxville is following in the footsteps of Spokane, wash., which hosted Expo '74 and reaped tremendous benefits in the areas of employment, new business and civic improvements. Chicago, Seattle and St. Louis can also be cited as cities that experienced

considerable growth as a result of the expositions they hosted. The heart of this redevelopment is the U.S. Pavilion, congress approved $20.8 million for the structure, which features a dramatic presentation about American energy strategies for the present and future, it will serve as a permanent energy resource center when the Fair is over. The revitalization program also includes the renovation of the historic L & N Railway Station, built in 1904. On the northeast corner of the site, it features shops, offices, boutiques and restaurants. Other renovated structures on the fairgrounds include the five-story candy Factory, the L & N Depot and the L & N Foundry Building.

186 Tne 1982 World s Fair Official Guidebook

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The freight depot is now an international boutique and gallery and a German beergarden is in the foundry. The adjacent downtown area has also received a facelift with a number of new office buildings, entertainment and convention facilties, utility improvements, parks, sidewalk replacements, tree plantings and wall murals. An additional S225 million was allocated for major interstate highway improvements to facilitate access to the Fair. The Fair has generated 37,000 new jobs (17,000 of which will remain permanent) and an additional 1,000 new Class "A" hotel rooms have been constructed. Former Secretary of Energy John c. Sawhill, who has visited The 1982 world's Fair site, said: "The Department of Energy has given full support to this worthy effort. Situated among the ultra-modern exposition halls are certain structures preserved because of their architectural and historical significance, in Knoxville, energy efficiency and preservation have worked hand-in-hand."

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Yesterday, Today and Tomorrow

The 1982 world's

Fair Executives The 1982 world's Fair P.O. BOX 1982 Knoxville, Tenn. 37901 Officers Jake F. Butcher Chairman of the Board S.H. Roberts Jr. President Roger F. Hibbs Treasurer Thomas E. Sudman Secretary Corporation Executives S.H. Roberts Jr. President

THE 1982

King F. Cole Executive consultant James E. Dhnnon Senior Executive vice President and General Manager

WORLD'S FAIR MAY-OCTOBERI1982 KNOXVILLE,TENNESSEE USA

William R. Francisco Executive Vice President Edward S. Keen Executive Vice President waiter N. Lambert Executive Vice President George M. Siler Executive Vice President C.K. Swan ill Executive vice President L. James Benedick Vice President C. William Carroll vice President H. Peter Claussen Vice President Julian A.C. Forrester Vice President Theotis Robinson Vice President Charles D. Smith Vice President

188 The 1982 World s Fair Official Guidebook

Board of Directors Keith Bell Student, university of Tennessee Designated Board Member for UT Student Government Association •Thomas R. Bell President, East Tennessee Natural Gas David Blumberg General Agent Emeritus, Massachusetts Mutual Life insurance Go. •Dr. Edward J. Boling President, university of Tennessee •John F. Brennan President, chemical Separations Corp. James S. Bush President, Johnson & calyon, inc. Cecil H. Butcher jr. Chairman of the Board, united Southern Bank, Nashville united American Bank of Washington county Jake F. Butcher Chairman of the Board/Chief Executive Officer, United American Bank Richard S. Childs Vice Chairman of the Board, City & county Bank William J. demons Real Estate Developer •Litton T. Cochran Owner/Operator, McDonald's Restaurants e.b. copeland President, E.B. copeland & Co. Dr. Doris Scott Crawford Management consultant Ralph d. Culvahouse Commercial Manager (retired), Knoxville utilities Board Roger A. Daley President & Business Manager, Knoxville News-Sentinel Co. Mrs. Sarah Moore Green Member, Knoxville City school Board Ms. Erma C. Greenwood Attorney, Cramer, Johnson and Greenwood Custave M. Handly Chairman of the Board (retired), Miller's, inc. Dr. Robert Harvey Vice President, Knoxville College •James Haslam President, Pilot Oil Co. 'Roger F. Hibbs President, union Carbide/Nuclear Division John M. Holliday President, Knoxville Building and Construction Trade Council *1.0. Johnson Vice President and General Manager, Robertshaw Controls Co., Fulton Sylphon Division Eugene L. Joyce Attorney, Joyce, Anderson & Meredith Rodney F. Lawler President, Lawler-Wood Associates, inc. George A. Morgan Chief Executive Officer and Chairman of the Board, Valley Fidelity Bank and Trust Co.

•Robert J. Pennington Attorney, Robert J. Pennington Law Office •Richard E. Ray Manager, Tennessee operations Aluminium Co. of America (ALCOA) S.H. Roberts Jr. president, The 1982 world s Fair James H. Robinson Director of Federal Programs, Knox county schools •Avon w. Rollins Liaison Officer, Minority Economic Development Staff Tennessee valley Authority Mrs. Patsy L. Scruggs Civic Leader, City of Knoxville •Thomas E. sudman President/Chief Executive Officer, United American Service Corp. Kyle C. Testerman Attorney, Testerman, Hofferbert & Mills Al underwood President, Miller's, inc. •Richard R. van Sickle president and Plant Manager, Rohm & Haas Tennessee, inc. H. Pat wood Vice President, Lawler-Wood Associates, inc. •Lindsay Young Attorney, McCampbell, Young, Bartlett, Hollow & Marquis •Robert F. worthington Jr. Attorney, Baker, worthington, Crossley, Stansberry & woolf Board of Directors/Ex Officio Ben Adams Chairman, Oak Ridge world's Fair committee Frank H. Deller Executive Vice President, Greater Knoxville Chamber of commerce The Honorable John R. Johnson Mayor, City of Morristown The Honorable Dwight w. Kessel County Executive, Knox county Jim Overbey President, Downtown Knoxville Association The Honorable Jack Reagan Mayor, City of Catlinburg Don Sherwood President, Blount county Chamber of Commerce The Honorable Randy Tyree Mayor, City of Knoxville Greg Kern Executive Director, Knoxville community Development Corp. •Management committee

The 1982 world's Fair Official Guidebook 189

The 1982 world's Fair Artwork

Sculptures

Depict Energy

in addition to dramatic international pavilions and futuristic corporate exhibits, The 1982 world's Fair site contains more than 10 sculpture courts representing art, energy and technology. Located throughout the 72-acre site, these courts demonstrate the energy theme and provide highlyvisible attractions for Fair visitors. One of the most exciting sculptures is the "Red Dragon — Bordeaux Red" by; world-famous Alexander calder, an American sculpture who is best known for pioneering the new art form of "mobile" and "stabile" sculpture, words he used to describe his art. His abstract mobile sculptures are delicately balanced and have movable parts that respond to the wind or can be mechanically propelled. He has work on display throughout the world and is perhaps most closely identified with his last sculpture — a major mobile displayed as the centerpiece of the new east gallery of the National Gallery of Art in Washington, D.C. "Red Dragon — Bordeaux Red," created in 1969, combines Calder's mobile and stabile art forms, it was shipped to the united States from Germany and has been on display in front of the shopping gallery at Peachtree Center in Atlanta. At The

1982 world's Fair, it may be in the Solar Plaza next to the Sunsphere, theme structure of the Fair. in the Folklife area on the northern end of the site, sculptures by such regional artists as Enoch Tanner Wickham are displayed. The wickham pieces are life-like concrete sculptures of Sergeant York, a famous Tennessee hero; a man holding a child; and two hunting dogs. Wickham was a Tennessee tobacco farmer until he was 69 years old. After his wife died, he began sculpting and his pieces reflect his unique folk artistry. A sculptor from North Carolina also has his works displayed in the Folklife area. Bud Ledford specializes in creating animals and other figures out of old farm tools and car parts. Next to the Mexico Pavilion is "Energies in Nature," a sculpture created by Phillip Livingston. A nationally-recognized artist, Livingston is a resident of knoxville and teaches at the university of Tennessee. Adjacent to the Korea Pavilion is a water wheel and a Korean pagoda incorporating a unique Korean architectural style. Besides being a symbolic representation of Korean culture, the pagoda offers a relaxing rest stop on the site with an elevated view of the waters of the world lake and the State of Tennessee Amphitheatre. Marking the entrance to the China Pavilion is a 54-foot-tall Chinese Tower, it was prefabricated in Peking using high-gloss enameled wood panels. The tower is visible from as far as the Clinch Avenue viaduct and the U.S. Pavilion.

190 The 1982 world's Fair Official Guidebook

Two of the sculpture courts bring to life the theme of the Fair, "Energy Turns The world," focusing on the sun and electricity. The European Economic community took the sculpture court in front of their pavilion and installed a computerized photograph/sculpture of the sun. Small, computer-controlled panels on the sculpture light up in different colors, showing the heat variations of the sun's surface. This fiery, energythemed sculpture rises approximately 28 feet. A Knoxville Utilities Board (KUB) electrical substation on the Fair site provides a dramatic example of energy transfer by displaying the substation's components. Brightly painted in white, yellow and red, the substation is both an exhibit and a sculpture. The substation was already on the 72-acre site acquired by Fair organizers and is considered by some to be the first exhibit on site. Although it is operable, and high voltage restricts visitors from walking through the facility and touching its components, there will a written description of the facility explaining how electricity flows from the Tennessee Valley Authority to private homes and business. Technologies of the past and present are represented in still another three sculpture courts. Next to the L & N Depot is a large crane that was used years ago to unload freight from railroad cars. The crane is hand powered and demonstrates the gear reduction principle whereby extremely heavy objects can be lifted with relatively little effort. A historical "marine sculpture" announces the extrance to the waterfront area, using portions of an old brass turbine discovered during the Tellico Dam project, the sculpture is a symbolic representation of man's ability to harness the energy found in nature. The waters of the world lake contains "sculptures" of its own. A waterfall-like fountain at the north end cascades down cobble stones into the lake. Another of the several fountains planned for the lake is a cascading waterfall flowing over large boulders from the site, in addition, a number of geyser-like fountains are planned. The fountains enhance the beauty of the lake and also help aerate the water.

visible

Light

Commissioned especially by The 1982 world's Fair in Knoxville, "Visible Light," by On The Wall Productions, inc., is a 3,400-square-foot artwork which punctuates the entire Fair site. Emblazoned on two adjacent walls near the Sunsphere, the graphic display of paint by day and electric neon lights by night delights the eye and captures the senses of Fair visitors. Designed to visibly reflect the Fair s energy theme, the viewer sees a floating spectrum of colored planes tumbling through space and exploding between two walls. As evening approaches, Visible Light begins pulsing and flashing a spectacular computer-timed sequence of bright neon lights which dance across the mural surface.

Sarah Linquist and Bob Fishbone, principals of on The wall, say they believe "this unique application of programmed neon lights, in combination with the painted mural image, is a dazzling world premiere union of the two artistic mediums." On The wall Productions, inc. is a company of artists specializing in the design and execution of site specific artworks. The artists, based in St. Louis, mo., have completed more than 50 murals and other environmental artworks in the central corridor of the united States and Mexico. Their clients have included the National Endowment for the Arts, the National Paint and coatings Association, Monsanto Co. and Rawlings Sporting Goods. On The wall's Visible Light is one

part of a comprehensive program devised by handprints/atelier 105: architecture and design for all types of energy-theme enhancers for The 1982 world's Fair site. Developed in 1979, and further conceptualized over the next two years, the Environmental Theme Elements and Exhibits program includes, besides the energy-theme wall graphic, plans for large-scale outdoor sculptures, air and sky events, and water elements.

The 1982 world's Fair Official Guidebook 191

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Select from six passenger Cadillac limousines, ten passenger mini vans, custom built Armbruster/Stageway limousines, executive towncars and sedans, and Thomas VIP motor coaches.

A Greyhound motorcoach gets an average of 143 passenger miles per gallon versus Amtrak with 45 miles per gallon, the automobile with 42 miles per gallon and commercial airlines with 23 miles per gallon.* But Greyhound is more than one of the most energy-efficient ways to travel, it's one of the most

economic. Greyhound offers discount fares to senior citizens to make their trips easier on the pocketbook. Plus special travel values like Ameripass, your ticket to unlimited travel wherever Greyhound goes. Nobody goes more places, more often. Greyhound offers service to over 14,000 locations across America, so no matter when or where you want to go, chances are, Greyhound's going there. Greyhound offers comfortable, worry-free travel. When you go Greyhound, you enjoy the scenery from big

tinted windows, and ride in climate-controlled comfort. Plus, every Greyhound motorcoach is designed with wide seats and plenty of space for carry-on luggage. And you know your trip will be great on Greyhound because our professional drivers are among the best in the business. So next trip, go Greyhound and get comfort, convenience, economy and service from the number one transportation THE 1982 company in the WORLD'S FAIR' nation. Greyhound is the Official Motorcoach Carrier of the 1982 World's Fair.

For information & reservations: (615) 524-0755, Anytime "Source; American Bus Association. Carey of Knoxville/ Bell Limousine Service

And leave the driving to us.

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