bryony friend digital portfolio fash20026 n0250391
BRITISH FASHION COUNCI ZIN BEAUTY AT BOOT D&A
shoe studio FIND YOUR PERFECT PAIR
STYLE WORTH
WAITING FOR
INTRODUCTIO Our over arching theme for London Fashion Weekend is ‘Style Worth Waiting For’, We feel this is appropriate as we believe London Fashion weekend is a luxurious experience worth waiting for. We want consumers to treat the weekend like a pop up department store, that is worth holding back on hitting the shops in the upcoming weeks before the event, so they can get their ultimate fashion fix when the weekend arrives. We decided to focus on the love hate relationship that we all have with shoes. Everyone knows the struggle that you have with finding your perfect pair, whether they are young, old, have large feet or small, London Fashion Weekend presents Find Your Perfect Pair at the Shoe Studio. From spending some time in the studio we created these witty and relatable adverts that plays on the love hate relationship that women have with their shoes; mimicking that of a partner. We added common relationship sayings that many women have heard or said before. This visual display solution ensures that the Shoe Studio is a more exciting, vibrant and engaging place that inspires others to find their perfect pair, whilst “Style Worth Waiting For” encapsulates London Fashion Weekend being the go to place for shopping.
http://bfc-research.blogspot.co.uk
RESEARCH BLO
VIDE
http://www.youtube.com/watch?v=L2FpN6H_rT The video encourages consumer engagement with the link to social media, integrates the ad campaign with the “Find Your Perfect Pair� element creating a strong connection throughout the whole campaign and promotes the new Shoe Studio app.
FIND YOUR PERFECT PAI
ADVERT
http://issuu.com/bryonyfriend/docs/bfc_visual_pack
VISUAL PAC
http://issuu.com/bryonyfriend/docs/handbook
VISUAL PAC
PRESENTATIO
http://prezi.com/raxnrtt9x8rp/copy-of-copy-of-british-fashion-council/
PRESENTATIO
behind the bikeshed
INTRODUCTIO First crushes, bunking lessons, passing notes and crimping our hair. School is a place that we will always look back on whether it is for positive or negative memories, it is where a lot of us made mistakes, had new experiences and started to grow up. Here at Bikeshed we want to re-live your years at school, the popular kids, the geeks and rumours, we want to look back on it all, no matter how painful it might be. Through a quirky, light-hearted tongue and kitsch photography, the hand made stance of this zine mixed with bold graphics, will personally and engagingly take you back to the place that you loved, hated or loved to hate, and expose what went on behind the back of the bikeshed.
http://bikeshedzine.blogspot.co.uk
BIKESHED ONLIN
http://bikeshedzine.blogspot.co.uk/
BIKESHED BLO
@BIKESHED_ZIN
VIDE
http://vimeo.com/4161389 For our video we decided to carry on with the school theme via stop start animation. We used Plan b’s music to accompany our video, as he is a British artist and that is in keeping with us looking at British youth culture within schools. The video is quick, intriguing and gives those that watch a quick insight into Bikeshed, what we are about and gets them excited for the upcoming issue.
http://issuu.com/bikeshed/docs/bikeshedissue1
ISSUE ON
PROMOTIO
http://prezi.com/vqz25pa-oxor/bikeshed-zine
PRESENTATIO
beauty at boots
INTRODUCTIO For this brief we decided to focus on boots media promotional tools and focused our attention on to their bags. We felt that the bags really let down the shopping experience as you were given the same bag, when you bought headache tablets and perfumer, both which are at completely different price points. This is why he proposed sectioning off the beauty department, ‘Beauty at Boots’ giving them their own unique bags which you would be proud to hold and represent the bag. Alongside this we also introduced limited edition canvas tote bags and makeup bags that you received when buying 3 beauty products and you could be rewarded with points each time you reused you bag in store. We proposed introducing these bags into 3 different boots stores in completely different areas as a trial run to test the idea and see if it was a success
@BEAUTYATBOOT
BEAUTY AT BOOT
BEAUTY AT BOOT
PRESENTATIO
d&ad make your mark
http://issuu.com/bryonyfriend/docs/d_ad
INTRODUCTIO
I have created a visual booklet to grab the attention of Wonderland magazine. I feel that this is an appropriate method, as it is in a magazine style format similar to their magazine. I have always had a passion for wonderland magazine and would love to have the opportunity to work there this is why i have chosen them as my dream employer and i hope creating this bookelt brings me and my cv to life.
http://berlinexposed.blogspot.co.uk/
BERLIN BLO
bryony friend